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Group no. 9

Abhinav Gupta

Chitrangada SarangiDevi Dutta

Gaurav Shankar

Monu Dihingia

Ponchi Neog

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OUR PRODUCT

TELEVISION

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To provide our clients a top-drawer, dependable and

beneficial product with an innocuous effect and to offer a

consistent and reliable product at best value .

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To come out with a TV product with its maximumpotential into the market segment seeking

forward the customer needs at its best value.

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INDUSTRY ANALYSIS

Consumer Electronics industry with an estimated revenue of

35,000 crores in 2010 is set to grow 20% every year for next fiveyears.

TVmarket that is 1.3 crore (13 million) units in 2010.

For 2010 market size of Flat Panel Display( LCD + Plasma) is 3

million units, by 2011 estimated market size for Flat Panel Display

will be 4.8 million units

source: http://www.indiainbusiness.nic.in/industry-infrastructure/service-sectors/media-entertainment.htm

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MARKET LEADERS

SAMSUNG

22%

LG

20%

SONY19%

PANASONIC

13%

OTHERS

26%

But in last quarter the top market leader in tv with regard to sales was SONY

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PORTERS FIVE FORCES

Threat Of Substitutes Is High

Threat Of New Entrants Is Low-Moderate

Bargaining Power Of Suppliers Is High

Bargaining Power Of Buyers Is Moderate-High

Competitive Rivalry Is High

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Eye protector

Easy Fast-forward, Rewind, Pause, And Recordings

Wireless TV & Chargeable

Customization

consumer can watch movie, picture, videos and also store

in itHDMI (High Definition Multimedia Interface)

Also provide easy capture camera

Internet connection & Warning Email Notifications

It will also help kid to learn rhymes, numbering, vowelsSpeaker

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SUBSTITUTESLaptops

I-padElectronic gadgets

Mobile phones with TV

applications

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Segmentation based on age:-Age group 3 - 14 years:- games

mode, rhymes , numbering &

vowels

Age group 19 and above :-

plasma 3D

Segment based on social

class :

Lower middle classMiddle class

Upper class

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Kids

YouthOld age

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high qualitylow

price(spark)

high

quality

highprice

lowquality

low price

low

qualityhigh

price

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CONSISTENT

VISIBLE

UNIQUE

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SPARK

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LOGOLOGO

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Fill moments with colors

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BRAND AMBASSADOR

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PACKAGING

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IMC STRATEGIESIMC STRATEGIES

Advertising

Direct marketing

SalespromotionExhibitions

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STATE RATE PERSQCM(INR) 240 SQ CM.(12*20)

Mumbai (Bombay) 2385 5,72,400

Delhi (Metro) 1755 421200

Bangalore 1530 367200

Pune 810 194400

Kolkata 900 216000

Lucknow 495 118800

Ahmedabad 450 108000

Hyderabad 405 97200

Nagpur 135 32400

Kanpur 90 21600

Mangalore 45 10800

Mysore 90 21600

Kannada 45 10800

TOTAL Rs. 21,92,400

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STATE Rate Per Sq Cm (INR ) 240 Sq cm.

Mumbai (Bombay) 1395 3,34,800

Delhi 1350 3,24,000

Kolkata 540 1,29,600Bangalore 450 1,08,000

Ahma aba 405 9 ,200

Gujarati 90 21,600

Chennai (Ma ras) 405 9 ,200Hy eraba 315 5,600

Pune 225 54,000

Chan igarh 180 43,200

Lucknow 90 21,600

TOTAL Rs.13,06,800

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MAGAZINE INR FULL PAGE

DIGIT (ITMAGAZINE) Rs.2,659,50

discount for 1st 50 page (20%) Rs.2,12,760

FILMFARE Rs.1,73,700

TOTAL Rs.3,86,460

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TV channels 10 sec (INR) 40 sec

ZEE TV 1,50,000 Rs.6,00,000

STAR TV 2,80,000 Rs.11,20,000

SONY TV2,50,000

Rs.10,00,000

DOORDARSHAN TV ------ Rs.1,00,000

TOTAL Rs.28,20,000

brand ambassador endorsement IMRAN KHAN Rs. 2 crore.

Total tv commercial including brand ambassador=Rs.6,51,20,000

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Radio :- Rs. 68,400(Rs.4275 per 40 sec)

Others :-

billboard:-Rs. 11,25,000(25,000 per month)

others(outdoor &in store media):-Rs. 5 cr

TOTAL BUDGET:-Rs.10CR-13CR

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Fill moments with colors

SPARK

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MARKET BASED

SEGMENT BASED

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Volume based discount offered to retailers and customers, 2-5%

discount is given on bulk orders.

Online customers are given 5% trade discount. (Even for bulk

orders we customize our pricing depending on the order size the

prices are negotiated)