Renato Segatto18 May 2015COMM*3533*03Dr. Kristine MirrerFinal Paper - 4 Tips for Effective Social Media ManagementThe topic I chose for the Hootsuite presentation was 4 Tips for Effective Social Media Management conducted by Susan Murphy, the Co-Founder and Content specialist of Jester Creative Inc. It lays out four different ways in order to keep your social media organized and working at its most effective pace. Social media is considered noisy because of the amount of media and information coming out at you at one time, so social media needs its designated periods throughout the day and proper maintenance during its lifetime. The top 3 reasons why most social media campaigns fail is the misallocation of resources, misalignment of goals, and mismanagement of time. Although, it can be solved with sleeping, seeing your family, and actually accomplishing task you set out to do. This will be an informative passage through the many advantages of proper social media management, some of the must dos as well as many more helpful key points in order to run a social media page successfully and effectively with the best outcome.Social media has grown so much in the past couple years and really does not show any signs that it will slow down which shows why the management of social media neds to be taken into great consideration and be utilized to its full potential. In fact, I would say that the term social media marketing will soon morph into simply marketing (Tucker 2015). At a business enterprise level, social media management is the collective development of using online platforms and tools in order to accomplish the necessary organizational objectives. For example, social media management activity was notably visible during the commercials of Super Bowl XLV on February 6, 2011. Social media management includes the improvement of strategic plans of action to achieve organizational goals such as increasing and maintaining brand awareness as well as the companys reputation (Montalvo 2011). As stated, social media management is as important with any business as any other part of their company. Its been needed since the start of social media and for as long as social media is still around, it does not look like it has a finish line anywhere within sight. This makes for a very informative an necessary module in the Hootsuite arsenal. The instructional module is needed in order to help educate the public on solutions they can use in order to manage their social media better. In order to help yourself in avoiding becoming overwhelmed and incapable to get anything done at all, you can refocus your energy on the daily social media habits made up of tasks you know you can complete. They include checking the pulse at which you check social media, responding to direct interactors, stimulating posts to create conversation as well as seeking new followers (Kumar 2013). The Hootsuite module includes the 4 steps as first having a plan, setting up dashboards afterwards, then creating a calendar with important events that overlap with the social media activity and finally using notifications to your advantage and screening out the unnecessary alerts (Hootsuite 2015). Social media management drives more user generated content rather than one that would not be managed properly (Miller 2013). Creating a personal hashtag for the company or brand can even help awareness and organize your fans and respond to them faster and easier (Haselmayr 2014). In conclusion, social media management is something to consider whether it is being operated for a company or for personal use. Many benefits can arise from these social media habits. Both the Hootsuite board and others sources agree that managing media in these certain ways can effectively improve the page, teach in better time managing skills and expand to a wider range of an audience. Modules like these can benefit a large number of peple, especially because social media does not show any sign of slowing down in the near future. It was a very informative topic where I learned that management online is just as important as offline, if not more important.

Works Cited

Haselmayr, Melanie. "Tips And Tricks To Manage Your Social Media Campaigns Like A Pro."Forbes. Forbes Magazine, 16 May 2014.

Kumar, AJ. "5 Daily Habits for Effective Social Media Marketing."Entrepreneur. N.p., 29 Jan. 2013.

Miller, Amalia R. "Active Social Media Management: The Case of Health Care."Special Issue on Social Media and Business Transformation24.1 (2013): 52-70.JSTOR.

Montalvo, Roberto E. "International Journal of Management & Information Systems (IJMIS)."Social Media Management. University of the Incarnate Word, 2011.

Tucker, Susan. "How to Effectively Manage Social Media Marketing For Small Business."Business 2 Community. N.p., 10 Jan. 2015.