final main report hariom
TRANSCRIPT
1.1 About Namkeen
Today Namkeens find place in everyone's snack-menu and its
popularity has already gained momentum. It has become popular not only in the country
but also oversee. Traditionally, manufacturing of Namkeens was the domain of
unorganized sector, thus hygiene and quality always left doubt in the minds of its users.
In fact a segment of society stayed away from these products as hygiene of these
products was not assured
When a large section of society started placing high importance to
hygiene of such products, its manufacturing started switching over to organized sector,
which placed range of Namkeens In different brands. This phenomenon has changed
the whole scenario of the industry. There has been shift in demand from unorganized
sector to branded product from the organized sector. Demand for branded products has
thus boomed as certain standards are maintained in their manufacturing which had
been Instrumental In building up confidence amongst its users. This has also helped in
creating demand from those who stayed away from these products for hygiene reasons
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1.INTRODUCTIO
1.2 Market scenario of snack food Industry
Unorganized market organized market
60000 tones 30000 tones
Unorganized market consist of lose snack food item which are selling under the local
brand. From these graph we see that from total snack food market. Unorganized market
consists of 260000 tones in terms of volume. It means lover 93 % of total market and
organized market consist of 300000 tones in terms it covers just 7% of total market.
1.3 Description about Consumption of snack food and growth in
Industry
In market of snack food consist of conventional food, biscuits and
confectionary, ready to eat and snack food. The snack food industry had been growing
at the rate of 15% to 20% annually. It is the one of the fastest growing industry in India.
Right now packaged snack about Rs.2000 Crores annually. People eat snack food.
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2.1 History of NATRAJ snacks & sweets pvt. Ltd.
The Hariom namkeen gruh udhyog started by Mr. Gangaram with RS.
5000 in Thakkarbapanagar since 1985.
This Gruh udhyog are started at 10×10 sg. Ft room and after then they
purchased 5 to 6 plots for factory with helps of Government subsidiary.At that the
company produce only 3 to 4 product, like mix chavana, sing bhujiya, bikaneri, mixing
dal.
Then after the factory shifted to Naroda. The factory name NATARAJ FOOD
GRUH UDYOG, the flagship company, popularity known by the brand name, “HARIOM
NAMKEEN” has been set up by professionals and technocrats having expertise on
NAMKEEN MARKET in Gujarat. Especially namkeen, farali and chikki for more than 18
(or A.B.C.) years. NATARAJ FOOD has been dealing in namkeen & farali. New
Lanched ready chikki, in local & Export market since three decades now.
NATARAJ FOOD has its own plant which is located at AHMEDABAD
Gujarat. And it is located in east Ahmadabad city, in a spraining area of 50000 sq.
meters with state of the art production and manufacturing facilities.
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2 Introduction to NATRAJ Snacks & sweets
2.2 Unit At Glance
Name of the company : Natraj snacks & sweet pvt ltd.
Corporate office & regd.office : 7 hitendra nagar sahakari vasahat ltd.
Phone no. : +91-079-22802250/51
Fax : +91-079-22802250
E-mail : [email protected]
Web site : www.hariomnamkin.com
2.3 Board of Directors
Chairman : Gangaram kevalramani
M.D. : Bunty
Company management : Vijay Labana
Accountant : Prakash Nenwani
Marketers : Harish Advani
Production manager : Ravabhai Sahijiwani
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2.4 Vision of the unit
Driven by ambition and Vision of its founders Mr. Gangaram Kewalramani,
NATARAJ FOOD steadily started manufacturing NAMKEEN FARALI and then gradually
shift on other CHIKKI product as above. Thus, NATARAJ FOOD has establish it self as
one of the leading manufacturer of NAMKEEN in the India.
The unrelenting pace of growth led to further diversification from namkeen &
picnic to ready small parties & picnic many more.
Hariom namkeen want to be market leader in the packed namkeen products.
The company wants to establish its name as a quality product supplier,
irrespectively of cost it has incurs.
It wants to expand its marketing networks nations wide in phased manner.
Company has targeted Maharashtra as the new area for the development .it
would like to enter other states sequentially year by year.
2.5 Mission of the unit
The company’s mission is to give the maximum satisfaction to the customers.
to get maximum profit,
to provide the best quality product.
To minimum wastage of industries.
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2.6 Quality policy
It the aim of ever individual to contribute towards space achieving the
objective sees by the management each year
Manufacturing a cost effective products
Continually improving upon the quality system
Studying the market trends & costumer needs.
The quality policy are communicated & understood lap the entire
employee for achieving set good through required performance level.
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2.7 Plant layout
The factory is now situated in GIDC Naroda. And it covers the area of 5000 squrae feet area. It cost around about 7 crores. In the area of which the factory is now situated there are only 20 factories situated more.
The rate of the land in which factory is situated is Rs.12000to Rs. 15000 rate per square grad in pvt.
EFFLUENT DISPOSAL
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PRODUCTIONDEPARTMENT
OFFICE
PLOT FOR DELIVERYVAN
VACANT CAFE
Q
U
A
R
T
E
R
S
VACANTPLOT
ENTRANCE SECURITYOFFICE
2.8 Product list
Bikaneri sev 10g.m
Ratlami sev 12g.m
Mung dal 30g.m
Chana dal 70g.m
Sing bhujia 175g.m
Mix chavana 350g.m
Bhavnagari gathia 400g.m
Tum tum 1k.g
Potato wafer 800g.m
Kela wafer highway packaging
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A literature review is a summary of previous research on a topic.
Literature reviews can be either a part of a larger report of a research project, a thesis
or a bibliography essay that is published separately in a scholarly journal. We do
literature review to understand our research problem better. We also try to find any
knowledge gap, degree of agreement on the topic, past debate on the topic, etc.
This literature review will be comprehensive covering all possible
research on the topic. This, however, does not mean that as researcher one should
identify all research on the subject. The purpose of literature review is to convey that
knowledge and idea have been established on a topic and what are their strengths and
weakness
To Develop general explanation for observe variation in a behavior or phenomenon.
To identify potential relationship between concept and to identify researchable
hypothesis.
To learn how others have defined and major key concept .
To identify the data sources that other researchers have used.
To develop alternative research project is related to work of other.
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3. LITERATURE REVIEW
4.1 Marketing research process
“Marketing research as the systematic design, collection, analysis and
operating of data and finding relevant to a specific marketing situation facing the
company.”
Most large companies have their own marketing research departments, which
often play crucial roles within the organization yet, marketing research is not limited to
large companies with big budget and management research department.
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Define the problem and the research objective
Develop the research plan
Collect the information
Analysis the information
Make the decision
Present the finding
4. Research Methodology
4.2 RESEARCH OBJECTIVES
Research objective can be defined as the purpose or motive behind the
research through which the researcher tries to conclude some of the major and minor
findings.
The objective behind conducting consumer preference survay are as follows.
To know from the market that what is the sales ratio of hariom namkeen
What is the response from customer regarding to hariom namkeen and other
To know the quality of hariom namkeen product in market
To know the consumer awareness about hariom namkeen
To know the problem relating to product,price,competition and distribution.
To know the actual position of marketing and the present trend of management.
To know the consumer satisfaction level of hariom namkeen.
To know the consumer view point regarding price of hariom nmkeen.
To know the easily availability of product.
There are two type of objective in research.
Primary objectives
secondary objective.
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4.2.1 Primary objective
To understand the test and preferences of the consumer towords various hariom
namkeen product.
Hariom Namkeen’s primary objective is to cover overall market share & to make strong
brand image so that they need consumer behavior towards namkeen products.
Research objective is to know the consumer behavior of the customer.
4.2.2 Secondary objective
To evaluate the growth and industry structure of hariom namkeen product .
To analysis the product based on strategy used in hariom namkeen product.
1. To analyze price based on strategy used in hariom namkeen product.
2. To analyze place based on strategy used in hariom namkeen product.
3. To analyze promotion based on strategy used in hariom namkeen product.
4. To study the industry structure of hariom namkeen product.
In short to know that weather the customers are satisfied with the products price
availability advertisement quality taste etc.
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4.3 RESEARCH DESIGN
Research design is also known as framework or blue print of the research.
There are three types of research design.
Exploratory research design
Descriptive research design
causal research design
1) Exploratory research design
Exploratory research design means to find something new that help us to collect
preliminary information and research hypothesis consumption.
We have used research from the literature like newspaper, magazines, bullions for the
relevant data of hariom namkeen product. In the initial phase of research our design
was descriptive.
We conducted exploratory research design to know the consumer behavior towards
namkeen.
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2) Descriptive research design
Descriptive research design means to describe any situation or information in detail. To
describe something in related area at that time descriptive research is used. Means to
give detail explanation of the research then the descriptive research is used.
Our primary objective is to analyse hariom namkeen product. For that descriptive
research is must in the later phase of our research design was causal.
3) causal research design
Causal research design means to study the cause and effect relationship of
the situation.
Here in the market research i have use exploratory research design and descriptive
research design. But in this survey I do not conduct causal research design.
We started with exploratory research for the following reason and ended with
descriptive research by explaining each topic in detail.
To find out contribution of hariom namkeen product segment in FMCG
industry.
To find out the major key player of hariom namkeen product.
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4.4 RESEARCH INSTRUMENTS
4.4.1 DATA SOURCES
The source from which we get the information or data for research is known as
data source.
The researcher can gather primary data secondary data or both.
1) Primary data
The data that are freshly gathered for specific purpose or for a specific
research project. The researcher collects the data on his own without any use of
secondary sources.
2) Secondary data
The data which already exists somewhere and it was gathered for some
other purpose in the past. Here we get the information through internet by using
different website.
I started my investigation by examining secondary data to see
whether the problem can be partly or wholly solved without collecting
costly primary data.
When the required data do not exist or out dated, inaccurate,
uncompleted or unreliable then we collected the primary data through various
research approaches. Like personal interview with customers retailers &
distributers.
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4.5 RESEARCH APPROACH
After deciding the data source we will get the information from our
respondent i.e. consumer. primary data can be collected 5 way:
1) Observational research
Fresh data can be collected by observing the consumers when they shop
or consumer the products. Important points can be noted down while analyzing the
behavior of consumers.
2) survey approach
It refers to face to face or direct communication with the respondents. In
this predefined questions are asked to respondents. It is suited for descriptive research.
We are using the face to face survey method with distributer customers & retailers.
3) Focus group approach
In these approach first of all i focus that people who are buying our product
than after I was asking the opinion about our product by the moderate and the moderate
note down the important point.
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4) Experimental research approach
In these approach where to mutually executive group shares common
character group are selected under the same controllable factor different treatment is
given to them to identify their responses. Controllable factor is control by the company.
Hence we can not conduct experimental research design because it is
very costly as well as time consuming so that I only conducted survey approach
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4.6 CONTACT METHODS
In this we decide the methods through which we can contact the respondents to
get the information. It is the way or a rout by which we can reach to the target
people.
There are four contact method which are as follows :
1) Personal interview
It is a face to face communication with respondents. By this type of interview we
can get the reliable information and researcher is able to complete all the
questions.
Explanation is givan for the questions which is not understood by the
respondents.
We are using the personal interview in our research.
2) Telephonic interview
In these type of interview I do not meet the resonance, I had take interview on
telephone it called as telephonic interview. It is less costly than personal
interview. In our research we are not using these type of interview method.
3) Mail interview
In these type of interview we are sending the questionnaire from our
responded. Either through post or curios. Respond send their back to fill
information. On these research large amount of people cover. In our research we
are not using these type of interview method.
But mostly we could not feedback response that is the main limitation of mail
interview
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4) Online interview
In these type of interview we are getting information through chatting. It is less
costly. in our research we are not using these type of interview method.
4.6 SAMPLING PLAN
Researcher uses sampling plan to reduce time and cost of research. Few
units from population are selected as a sample
Sampling plan has following three decisions to be made.
4.6.1 Sampling unit
It refers to that who should we survey?
Researchers select the target audience and do the research. For our
research our sampling units are consumers who use the namkeen product.
4.6.2 Sampling size:
It refers to how many people to be survey?
Sample size should be optimum to do survey to get more reliable results.
For our research sampling size was 50 consumers of namkeen products.
`
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4.6.3 Samping Procedure:
It refers to how should we choose the respondents?
Sampling procedures are of 2 kinds;
1) probability Sampling
2) Non-probability Sampling
1) Probability sampling procedure:
It is used where all the units of population is given known and equal chance to be
selected as samples.
Hence I Do Not Conduct Probability Sampling Procedure.
2) Non-probability sampling procedure:
It is used where all the units of population do not get known and equal to be
selected as samples.
In our research we used non-probability sampling procedure by
convenience sampling
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4.7 RESEARCH INSTRUMENTS:
Marketing researcher have a choice of two main research instruments in the collecting
primary data. by which researcher can obtain whatever information they needed for their
marketing survey.
Basically there are 2 main types of research instrument.
1) Questionnaire,
2) Mechanical devices.
In our research we have used questionnaire as a research instrument. I do
not conduct mechanical devices for survey.
There are two types of questionnaire
Structured questionnaire:
In this type of questionnaire all the questions are in pre decided format and it is asked in
logical sequence. I conduct structured questionnaire.
Unstructured questionnaire:
In this type of questionnaire questions are ready but not asked in logical
sequence researcher can ask any question at any time according to his wish as the
format is not pre decided
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There are two type of question
1. Open ended question
It means where respondent is allow to answer in his own way by using own
words and sentences. here freedom is provided to respondents to answer
2. Close ended question
It means where respondent are provided the option and is supposed to answer
from those alternatives only. here freedom is not provided to respondents to
answer.
For my report I had used structure questionnaire & includes only close ended
questions. In close ended type of question we have used dichotomous questions,
multiple choice question and rating scale type of question.
All question I added in to the questionnaire are only close ended question so that
respondents would not bore and satisfy to support us to fulfill the questionnaire.
I use close ended questions in survey like…..
Dichotomous
Multiple choice
Likert scale
Semantic differential scale
Importance scale
Rating scale
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Analysis of our research is divided into 3 parts
1) SCREENING
Screening involves collection of all necessary information through
questionnaire and then identifies the eligible questionnaire that are useful for research.
In this process we have discriminated the correct questionnaire and conducted our
analysis. On the basis of these error free questionnaires. We have conducted the
further analysis.
2) CODING
In the second stage of our analysis I have market 1 to 15 number on the
questionnaire that means our sample size was 40 respondent. each and every question
of questionnaire and the options given in each question was also assigned a code.
3) DECODING
In this steps of analysis the same method of which we have applied at the
time of coding in the actual questionnaire. In the computer first of all we have entered
50 respondents as R1, R2, R3…….R50 and the questions 1 to 15. These 15 questions
include rating type of questions also. In the rating type of questions the options were
also considered as a separate question at the time of decoding.
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5. ANALYSIS OF DATA
5.1Do you know the company Natraj snack and sweets pvt. Ltd. Producing different snacks brand name “HARIOM”?
Awareness Total Percentage
YES 39 78%
NO 11 22%
yes no
0%
10%
20%
30%
40%
50%
60%
70%
80%
78%
22%
Awarness about brand
Interpretation :
Here 78% of the respondents are aware that Hariom brand is from Natraj snacks &
sweet ltd
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5.2Have you purchase Hariom namkeen?
Purchase Perception Total Percentage
Yes 44 88%
No 6 12%
yes no0%
10%
20%
30%
40%
50%
60%
70%
80%
90% 88%
12%
Purchase Perception
Interpretation :
Out of 50 respondent 44 respondent purchase Hariom namkeen which Consisted of
88% and remaining 12% respondent not interested to purchase Hariom namkeen.
May be respondent would not find that much brand awareness Compare to other Brand.
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4.3 Which of the products respondent purchased?
Product Perception Total Percentage
Aloo sev 24 24.24%
Sing bhajiya 26 26.26%
Ratlami sev 14 14.40%
Farali chevdo 7 7.07%
Chips(wefers) 23 23.23%
others 5 5.05%
24.24%
26.26%
14.40%
7.07%
23.23%
5.05%
Product Perception
Alu sevSingbhajiyaRatlami sevFarali chevdoWaferOthers
Interpretation :
As per above graphical presentation the Singbhajiya is more known as compare to the
other products so, it’s may be possible to availability of other brands.alu sev 24.24% so
in this segment Balaji and Samrat is leading seller in this segment.
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5.4 Reason for purchase Hariom namkeen are ……
Reason Total Percentage
Quantity 6 10.71%
Quality 13 23.21%
Price 9 16.07%
Taste 16 28.57%
Availability 10 17.86%
Other 2 3.57%
quantity Quality Price Teste availability others0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
10.71%
23.21%
16.07%
28.57%
17.86%
3.57%
Reason for purchase
Interpretation :
Here out of 50 respondents main reason for purchase the namkeen is Taste. 28.57 %
respondent are chose as per taste so we interprets that they are loyal customers in
taste preference some trial customers are also includes 23.21 % respondents are
choose the Hariom namkeen as per quality.
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5.5 Awareness about other brand’s of namkeen.
Other Brand Total Percentage
Samrat 21 26.92%
Balaji 34 43.59%
Real 17 21.79%
other 6 7.69%
Samrat Balaji Real Other0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
26.92%
43.59%
21.79%
7.70%
Awareness Of Other Brand
Interpretation :
As per the graphical presentation 43.59 know the Balaji brand because of may be a
strong brand image of Balaji good distribution channel as well the Samrat also strong
identity in the market.
So the Hariom Company must improve brand image as compare to other competitors to
cover the market and some advertising improvement so consumer awareness can be
build.
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5.6Have you purchase other brand namkeen?
Perception Total Percentage
Yes 41 82%
No 9 18%
yes no0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
82%
18%
Purchase perception of other brands
Interpretation :
As per the graphical diagram 41 respondent are purchasing other brand namkeen and 9 respondent are not purchasing other brand namkeen
So that Hariom should convert 82% people to purchase only Hariom brand.
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5.7Opinion regarding other brands compare to Hariom namkeen.
Better then Yes % No %Samrat 23 36.56% 16 25.39%Balaji 20 31.75% 20 31.75%Real 13 20.63% 25 39.68%Other 7 11.11% 2 3.18%
Samrat Balaji Real Other0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Column1 NoYes
Comparison with Other Brand Comparison with Other Brand
Interpretation :
I comparing to the Samrat namkeen with the Hariom out of 50 respondent
23 respondents says that is better than Samrat & 16 says that not better than Samrat
So I conclude that Hariom create the different test comparing to Samrat.
As per the collected information Balaji is quite equivalent compare to Hariom taste.
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5.8Respondent perception about Hariom namkeen in terms of “TASTE”
perception Total PercentageVery good 3 7.69%Good 10 25.64%Natural 15 38.46%Bad 7 17.95%Very bad 4 10.26%
very goodgood
naturalbad
very bad
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
7.69%
25.64%
38.46%
17.95%
10.26%
preference regarding taste
Interpretation :
This graph include 5 scale where 1st rank is for very good and 5th is for very bed.
Out of 50 respondent 3 respondents says very good product 10 respondent says good product 15 respondent says natural product 7 respondent says bad and 4 respondent says very bad product.
As per the above graph we can say that taste of namkeen is natural because of highest percentage of natural taste with 38.46%
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5.9 Are you satisfied with Hariom namkeen?
Satisfaction Total PercentageYes 33 66%no 17 34%
yes no0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%66.00%
34.00%
Satisfaction with Hariom
Series 1
Interpretation :
As per the graphical diagram 33 respondent are satisfied with Hariom namkeen and 17 respondent are not are satisfied with Hariom namkeen Namkeen.
That means only 66% respondents are satisfy and 34% are dissatisfied after consuming the product of Hariom Namkeen.
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5.9 Overall satisfaction level of namkeen.
Rank Total Percentage1 dissatisfied 5 12.5%2 14 35%3 natural 11 22.5%4 9 20%5 satisfied 7 10%
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34
5
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
13%
35%
23%
20%
10%
Satisfaction level
Interpretation :
1st Rank conclude dissatisfaction level
3rd Rank conclude natural level
5th Rank conclude fully satisfied level.
So as per the graph we can say that respondents are not fully satisfied so that most of the respondent choose 2nd rank that is between dissatisfied as well natural.
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5.10 Perception of Respondent About Satisfaction With Price Of Hariom.
Satisfaction with price Respondent PercentageYes 42 74.5%No 13 25.5%
74.50%
25.50%
Satisfaction with price
YESNO
Interpretation :
As per table 74.5% are satisfied with price because of equal level of the price comparing to the other brand of namkeen
There is no difference between the price of real, samrat, and balaji.
They are providing namkeen with same rate and price
25.5% of respondent are not satisfied with the price because of they want some change in price due to orthodox system of price.
Some also want to reduce the price
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5.11 Perception of Respondent regarding the change in Hariom namkeen
Changing perception Respondent Percentage
Yes 34 72.5%
No 16 27.5%
72.50%
27.50%
Changing perception
YESNO
Interpretation :
as per the collected information from the respondent as well as graph 72.5% respondent are agree to change in namkeen
Whereas 16 respondents around 27.5% are not want any type of change in to Hariom Namkeen .
In short graph says that Hariom should change in Namkeen so that consumer will prefer the namkeen most.
5.13 Alternative choice in to the namkeen of Hariom.
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Alternative Total PercentageQuantity 8 12.30%Quality 23 35.38%Price 7 10.77%Taste 14 21.54%Packaging 11 16.92%Other 2 3.08%
12.30%
35.38%
10.77%21.54
%
16.92% 3.08%
Alternative choice for change
quantityqualitypricetastepackagingother
Interpretation :
In this chart 35.38% respondent want change in quality ,
21.54% respondent want change in taste, 16.92% respondent want change in
packaging,
12.30% respondent want change in quantity, 10.77% respondent want change in price.
So that we can say that Hariom should improve quality to satisfy the customer more as
well to make strong brand loyalty .
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5.14 Do you want any additional flavor in namkeen?
Change Total PercentageYes 38 76%No 12 24%
yes no0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%76.00%
24.00%
Responce for flavoural change
Interpretation :
Out of 50 respondents 38 respondent are agree the change flavor of Hariom namkeen and 12 respondents don’t want any change in the namkeen of Hariom.
So that as per the respondent responses Hariom have to do some changes as well innovative test introduction to improve more brand identity.
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5.15 Which of additional flavor respondent would like to add?
Flavor Total Percentage
Tomato 20 28.575
Butter 11 15.71%
Lassen 11 15.71%
Onion 11 15.71%
Lemon 12 17.14%
Other 5 7.14%
tomato butter lassen onion lemon other0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
28.57%
15.71% 15.71% 15.71%17.14%
7.14%
Responce for Additional flavour
Interpretation :
Out of 50 respondents 20 respondent want tomato flavor and lemon flavor in the Hariom namkeen.
Tomato flavor which consist of 28.57% respondents that means this flavor is mostly demanded by the new generation people.
As the same time lemon flavor is demanding by 17.14% people
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The study is restricted to some area of Ahmedabad city.
Lack of time constraints a large number of respondents could not be covered for the
study.
Some customer is also not giving response.
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6.Limitation Of the
As per the respondents answer the question then the some findings are
come middle in my questionnaire contain different types of the questions for example
leading question, qualifying question, warm up question etc.
First 2 questions are the leading question and qualifying question asked in
the questionnaire those are
I Asked To The Respondents That Are You Aware About Natraj Snacks &
Sweet Pvt Ltd Who Produced Different Namkeen With Brand Name Hariom Where 78%
Respondents Answer Was Positive.
Out of all respondents 88% respondents were purchased Hariom namkeen
products whereas rest 12 % respondents not consume Hariom Namkeen.
Singbhajiya is Highest demanded by the respondents approximately
26.26% as the same time Alu sev of Hariom is demanded by 24.24% respondents. And
wafers are demanded mostly in fast season around 24.12%.
28.57% Respondents consume Hariom namkeen because of taste and
23.57% respondents purchase Hariom namkeen because of the quality of products
I asked to respondent about awareness of other brands 43.59 %
respondents are prefer Balaji the most and than second rank of other brands was
Samrat with 29.97% More then 82% people purchase other brand namkeen
39.68% respondents says that Hariom namkeen is more satisfy than real.
And 3.18% respondents says that Hariom namkeen is better than real. 31.75% says
that its better than Balaji.
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7. FINDING
22.5% respondents says that satisfaction level of Hariom namkeen is natural.
And 12.5% are dissatisfy with hariom namkeen
I asked Perception of Respondent About Satisfaction With Price Of Hariom
than 74.5% says yes and rest 25.5% says no. 72.5% respondent want change in hariom
namkeen.
35.38% people wants change in quality 21.54% wants change in test.
When I asked Do you want any additional flavor in namkeen? Than 76% respondents says yes and rest 24 % says no they don’t want any change in flavor of hariom
I give alternative choice for flavor than 28.57% people want tomato flavor. And
17.14% respondents wants lemon flavor ads a additional flavor.
In short some of the respondents answer is positive towards hariom brand but
they says that they will prefer more if hariom do some changes.
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Make the attractive packing.
If it’s possible then improve the quantity level compared to local brands.
Please reduce the price or compared to quantity.
Make Effective advertisement campaign to attract the customers.
Give promotional schemes to the retailers to motivate them.
Increase the profit margin for the retailers.
Supply of Hariom products as per demand in rural area.
Try to satisfied market demand and put more distributor
Motivate and trend sales force and distributor
Improve the Distribution Channel in rural area then other local brands
Improve brand awareness through advertisement
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8. RECOMMENDATIONS
All the end of my report I conclude that I had done my report in Hariom namkeen with the topic of the consumer behavior survey in the subject of marketing.
Hariom namkeen is the Gruhadhyog and expand very fast & Gradually. Their profit is also very high and the broad their business very quickly. It is the good induction for the company.
Their products are very good in taste and are hygienic. They pay special attention to quality of the product. They also maintain cleanliness throughout their unit so to make product hygienic.
The company shows their consumers in the best manners by providing quality & innovative product at right time.
The future of this unit is very bright and we also wish them “Best Of Luck” for their bright future in this field.
So that the company follow the above suggestion and give more advertisement it will good for company
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9. CONCLUSION
The packaging of Hariom namkeen is not proper.
The quantity of some products is not satisfactory so it’s loss for retailers for their
sales.
The Price is high compared to local brands.
The advertisement is not effective compared rival brands.
There is no promotional schemes available to motivate the retailers.
The level of profit margin is not satisfactory.
The supply of Hariom products is not proper compared to the demand.
Not that much taste compare to other brand
Some were Hariom brand is not available because of poor distribution channel
The Distribution Channel is not better in rural area then other local brands
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10. SUGGESTION
BIBLIOGRAPHY
Books :
Marketing management by “Philip kotler & koshy”
Search engine :’
www.google.com
Web site :
www.hariomnamkin.com
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Annexure (Questionnaire)
Dear Respondent
I am student of Global Institute of Management at Gandhinagar. As a part of
MBA study i am under go on consumer perception about Hariom Namkin of Ahmadabad. So I
hope that you will spend your time for us to fill up the questionnaire.
Name : ………………………………………………………………………………………………………………
Address : …………………………………………………………………………………………………………..
…………………………………………………………………………………………………………………………..
…………………………………………………………………………………………………………………………..
Occupation : ……………………………………………………………………………………………………..
Gender : Male Female
Contact no : ………………………………………………………………
(1) Do you know the company Natraj snacks & sweets pvt. Ltd. Producing different snacks
brand name HARIOM ?
Yes No
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(2) Have you purchase Hariom Namkin ?
Yes No
(3) If yes than which of the following u had purchased?
Hariom Alu sev Hariom farali chevdo
Hariom singbhajiya Hariom chips(vefers)
Hariom ratalami sev Others :
(4) You purchase Hariom Namkin Because of……
Quantity Test
Quality Availability
Price Others : ……………………………………
(5) Do you know other Brand’s Namkin ?
Samrat Real
Balaji Others : …………………………………
(6) Have you purchase other brand’s Namkin ?
Yes No
(7) What your opinion toward the Hariom Namkin ?
Its better then Samrat yes No
Its better than Balaji yes No
Its better than Real yes No
Its better than …………… yes No
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(8) Give your perception about Hariom Namkin in term of “TEST”
1st very good
2nd good
3rd natural
4th bed
5th very bed
(9) Are you satisfied with Hariom Namkin ?
Yes No
(10) According to you what is satisfaction level of namkin ?
1 2 3 4 5
Dissatisfied Natural Satisfied
(11) Are you satisfied with the price of Hariom Namkin ?
Yes No
(12) Do you want any change in the hariom namkin ?
Yes No
(13) If yes choose one or multiple?
Quantity Test
Quality Packaging
Price Others : ……………………………………
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(14) Do you want any Additional flavor in Namkin?
Yes No
(15) If yes than which of the additional flavor you would like ?
Tomato Onion
Butter Lemmon
Lassen Others : ……………………………………..
Suggestions
…………………………………………………………………………………………………….
………………………………………………………………………………………………………
…………………
………………………………………………………………………………………….
………………………..…..
………………………………………………………………………………………………………
……………..…
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