final final final 052416 (after prsent)

JASMINE JIAN

04047546

Academy of Art UniversityGraduate School of Fashion Merchandising

FINAL THESIS PROJECTMAY 16, 2016

w o m e n s w e a r

01 BUSINESS OVERVIEW

Sister’s Tale Concept Brand Overview

02 MARKET ENVIRONMENT

2.1 Taiwan Economy and Business Environment 2.2 Global Fashion Industry Overview 2.3 Taiwan Fashion Industry Analysis 2.4 Taiwan’s Social Culture-Special Occasions

03 TARGET CUSTOMER

3.1 Location Research and Analysis 3.2 Target Customer Research and Trends 3.3 Target Customer Profiles

04 COMPETITOR RESEARCH

4.1 Direct Competitors 4.2 Indirect Competitors

05 COMPETITIVE ANALYSIS

5.1 SWOT Analysis 5.2 Competitive Advantages 5.3 Values and Differentiations 5.4 Positioning

06 MERCHANDISING PLAN

6.1 Product Overview 6.2 Vendor Profile 6.3 Trade Shows 6.4 Buying Calendar

07 VISUAL MERCHANDISING 7.1 Store Overview 7.2 Floor Plan 7.3 Store Fixtures 7.4 Feature Wall 7.5 Store Interior

08 BRANDING 8.1 Logo 8.2 Shopping Bag 8.3 Letterhead and Envelope 8.4 Business Card 8.5 Tags 8.6 Tote Bag 8.7 Mug 8.8 Sleep Tee 8.9 Brand Stickers

09 MARKETING PLAN 9.1 Marketing Objective 9.2 Marketing Strategy 9.3 Marketing Channel 9.4 Marketing Calendar 9.5 Marketing Budget

10 OPERATION PLAN

10.1 Company Ownership 10.2 Company Structure 10.3 Roles and Responsibilities 10.4 Employee Benefits 10.5 Store Policies and Rules

11 FINANICAL PLAN

11.1 Finanical Summary 11.2 Start Up Cost 11.3 Assortment Plan 11.4 Future Growth

12 WORK CITED

12.1 Finanical Sheets 12.2 References 12.3 Résumé

TABLE OF CONTENT

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EXECUTIVE SUMMARY

Women attend different events to celebrate and capture the special moments of their lives. Based on extensive research, I found the opportunity to provide specialized fashion to

Taiwanese women by offering a wide range of special occasion dresses to commemorate different events. Sister’s Tale is a Taiwan-based boutique that provides a one-stop shopping experience with clothing and handbags for the modern woman who attends various special events. Featuring original designs by Ted Baker, Alice and Olivia, AQ/AQ, Halston Heritage, Kay Unger, and Tadashi Shoji, most garments in our collection retail between$95 and $798. Though we cater to a wide rage of ages, our primary customer is the successful businesswoman in her 30s and 40s. In contrast to other fashion boutiques and department stores, Sister’s Tale focuses on special occasion clothing and helps our customers to create a unique look for birthday parties, dates, graduations, reunions, weddings, interviews, and business trips. Currently in Taiwan, most of the traditional boutiques that carry special occasion dresses are primarily focused on wedding dresses, cocktail dresses, and gowns. Sister’s Tale offers more contemporary dresses for those formal functions and special events, but they also offer stylish, elegant clothing that can be worn on a daily basis. With our professional advice and uncompromising quality products, we guide our customers in developing and expressing their unique sense of style from work to special event. We are committed to delivering the best shopping experience to our customers.

1.1 Sister’s Tale Concept 1.2 Brand Overview Mission and Vision Statements Business Brand Identity

BUSINESS OVERVIEW

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With the right look and the perfect fit, we can inspire you with confidence like never before. With our profession advice, uncompromising quality products, and exceptional service, our clients can easily project their most confident and authentically beautiful selves to the world.

Sister’s Tale was founded by Jasmine and Connie, two best friends with two different personalities and styles, united by a passion for fashion. Sister’s Tale can guide you in developing and

expressing your unique sense of style.

Type of BusinessFashion retail store

LocationTaipei, Taiwan

StyleHigh quality products with elegant and modern tailoring

Jasmine Connie Sisters Our StoryBest FriendsProductWomen’s apparel including Cocktail dresses, gowns, office apparel, casual outfits, and bags

1.1 SISTER’S TALE CONCEPT

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1.2 BRAND OVERVIEW

Mission Statement

Sister’s Tale is a fashion styling boutique in Taipei, Taiwan with superior quality special occasion clothing from well-known

designer brands. We provide a fulfilling shopping through our comfortable, no-pressure store environment, helpful client advisors and our free styling and tailoring services

Vision StatementSister’s Tale offers the latest and most stylish contemporary formal and semi-formal wear, and handbags to Taiwanese women. We create elegant and unique looks for your special moments.

MARKET ENVIRONMENT

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2.1 Taiwan Economy and Business Environment 2.1.1 The Growth of GDP 2.1.2 Economic Freedom 2.1.3 IMD World Competition 2.1.4 Tourist Expenditure and Trend in Taiwan 2.1.5 Female Population in Taipei 2.2 Global Fashion Industry Overview 2.2.1 Global Womenswear 2.2.2 Rise of Contemporary Brands 2.2.3 Luxury-Like Image and Customer Experience 2.2.4 The Growth of Global Designer Brands

2.3 Taiwan Fashion Industry Analysis 2.3.1 Women’s Fashion Trends 2.3.2 Fashion Industry Brings Value to Taiwan 2.3.3 Popular Brands in Taiwan 2.3.4 Taiwanese Consumer Shopping Behavior

2.4 Taiwan’s Social Culture-Special Occasions 2.4.1 Wedding 2.4.2 Corporate Culture 2.4.3 Celebrity Culture

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The demand of contemporary womenswear is directly influenced by the economy and the consumer’s purchasing power. Gross Domestic Product (GDP) is one of the major factors

affecting consumer purchasing power. Taiwan’s economy has performed remarkably well since 1951, and its economy is one of the richest in Asia. According to the latest preliminary estimation by Directorate-General of Budget, Accounting and Statistics (DGBAS), the real GDP in Taiwan expanded by 3.35 percent in 2014 Q4, and the economic growth rate was 3.74 percent. In 2015, GDP was estimated to increase 3.78 percent.[1] Based on the reports from Trading Economics, Taiwan’s GDP was worth 529.60 billion US dollars in 2014, and averaged 267.68 USD Billion from 1980 until 2014, reaching an all time high of 529.60 USD Billion in 2014.[2] The research shows that the GDP in Taiwan has grown from 0.78 percent in 2012 to 3.63 percent in 2015. [3] According to the Taiwan Institute of Economic Research, the average of the GDP in Taipei is 48,400 U.S dollar per person in 2009, which is three times more than the GDP in Taiwan. Compared with other Asian cities, the GDP in Taipei is higher than Hong Kong, Singapore, and Seoul. [4]

2.1 TAIWAN ECONOMY & BUSINESS

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2.1.2 Economic Freedom

Over the past two decades, as Taiwan has continued to maintain its high economic growth rate, there has also been rapid growth in Taiwan’s

economic freedom score. According to Heritage Foundation, Taiwan’s economic freedom was ranked the 14th freest in 2015, and it has rising levels of economic freedom over the past five years. The index of economic freedom is a ranking and annual index created by The Heritage Foundation and the Wall Street Journal. Economic freedom provides greater prosperity and documents the positive relationship between economic freedom and a variety of positive social and economic goals. Taiwan’s economic freedom score is 75.1, which is up by 1.2 points from 2014, and reached its highest score ever in the 2015 index. [5] According to the report from the 2015 Index of Economic Freedom, “Taiwan is ranked 5th out of 42 economies in the Asia-Pacific region, and its overall score is well above the world average.” The economic freedom leads to economic growth. [6]

IMD, a top-ranked global business school based in Switzerland, announced Taiwan’s ranking as the 13th most competitive country. It

also ranked 4th in the Asia Pacific region, behind Singapore, Hong Kong, and Malaysia. As part of its ranking of 60 economies for 2014, the IMD world competitiveness center also looks at perceptions of each country as a place to do business. The IMD Evaluation for 60 countries has divided them into 4 categories; Taiwan has improved the economic performance from ranking 16th to 14th due to the growth of real GDP and the decrease of the unemployment rate. Based on the research, the ranking measures how well countries manage their economic and human resources to increase their prosperity. The result shows that Taiwan is one of the most competitive countries and it's economic growth is positive. [7]

2.1.3 IMD World Competit ion

Source: http://www.imd.org/news/2014-World-Competitiveness.cfm

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2.1.4 Tourist Expenditure & Trend in Taiwan

According to the Taiwanese Tourism Bureau, MOTC, Taiwan attracted 9.9 million tourists in 2014, which

has grown 9.64 percent from 2012. There are 23 cities in Taiwan, and 84% of tourists are visiting Taipei. The research shows that the favorite activity for tourists visiting Taiwan was ”shopping” (87 persons per hundred). One of the most popular shopping destinations is ”Taipei 101”, which is located in the XinYi district, Taipei. The data shows that for every one hundred people, 57 will visit Taipei 101. [8]

According to the analysis, the amount of total annual income of visitor expenditure is reaching the highest record at 123.222 billion US dollars, which has grown 4.7 percent from 2012. The daily average shopping expensive consumption per person is 35.74%.[8]

Based on the research, a total of 93 percent of the inbound visitors were satisfied with their overall experience in Taiwan in 2011, and it increased to 95 percent in 2012 and 2013. WWTC (World Travel and Tourism Council) estimated that the tourism and travel demand in Taiwan will grow to 85.5 billion dollars and Taiwan is ranked No.19 in the world, which can contribute 9.9 billion dollars value for tourisim industry [9] dollars value for tourism industry. [9]

Units: Persons per hundredRanking Scenic Spot Relative Persons

1 Night Market 76.952 Taipei 101 57.413 National Palace Museum 47.634 National Chiang Kai-Shek Memorial Hall 35.585 Sun Moon Lake 32.58

Units: Persons per hundredRanking Item Ralative Persons

1 Shopping 87.642 Night Market Sightseeing 76.643 Historical relics sightseeing 47.564 Lake Tour 29.485 Hot Spring Soaking 13.766 Massageor Acupressure 9.287 Theme Park 5.978 Exhibitions 5.279 Pubs or Night Clubs 3.75

10 Kareoke 1.54

Units: Persons per hundredRanking City / Country Ralative Persons

1 Taipei 83.762 New Taipei 58.93 Nantou 34.954 Kaohsiung 34.175 Pintung 28.196 Haulien 27.317 Chiayi Country 24.258 Taitung 18.26

Ranking of the major scenic spots inbound visitors visited in 2014

Ranking of the activites the inbound visitors participated in 2014

Ranking of the major city/country the inbound visitors visited in 2014

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Source: Tourism Bureau, MOTC in Taiwan, http://admin.taiwan.net.tw/statistics/market.

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2.1.5 Female Populat ion in Taipei

Taipei, the capital of Taiwan, has the highest female population in the country. According to the Dept of Household Registration

Affairs, MOL, the total female population in Taiwan was last recorded at 11,740,361 in January 2015, up from 9,965,555 in 1991. It increased 1,774,806 during the past 24 years. There are 1,653,399 women, ages from 25-54, who live in Taipei area - that is even higher than the female population in San Francisco of approximately 400,000. The total female population in Taiwan of ages 25-54 is 5,543,391. [10][11] According to the research, the data shows that the world popula-tion will continue to grow in the 21st century. Taipei has the highest female population in the country, and there are more females than males in Taipei area. Due to the high female population in the Taipei area, Taipei will be a great location to open a womenswear business.

Age 25~29 30~34 35~39 40~44 45~49 50~54 Total Female in Age 25-54New Taipei City 137,718 175,578 179,666 159,881 166,724 174,279 993,846Taipei City 80,882 118,719 123,852 111,729 112,049 112,322 659,553Total Female in Taipei 218,600 294,297 303,518 271,610 278,773 286,601 1,653,399Total Female in Taiwan 776,715 985,507 1,001,868 907,713 927,363 944,225 5,543,391

Unit: personUpdated :1/10/15

Female Population in Taiwan (Population by Age)

Source : Dept. of Household Registration Affairs, MOI.

End of Year (Month)

Total Population

Male Female

1991 20,605,831 10,640,276 9,965,5551992 20,802,622 10,734,609 10,068,0131993 20,995,416 10,824,161 10,171,2551994 21,177,874 10,907,032 10,270,8421995 21,357,431 10,990,657 10,366,7741996 21,525,433 11,065,798 10,459,6351997 21,742,815 11,163,764 10,579,0511998 21,928,591 11,243,408 10,685,1831999 22,092,387 11,312,728 10,779,6592000 22,276,672 11,392,050 10,884,6222001 22,405,568 11,441,651 10,963,9172002 22,520,776 11,485,409 11,035,3672003 22,604,550 11,515,062 11,089,4882004 22,689,122 11,541,585 11,147,5372005 22,770,383 11,562,440 11,207,9432006 22,876,527 11,591,707 11,284,8202007 22,958,360 11,608,767 11,349,5932008 23,037,031 11,626,351 11,410,6802009 23,119,772 11,636,734 11,483,0382010 23,162,123 11,635,225 11,526,8982011 23,224,912 11,645,674 11,579,2382012 23,315,822 11,673,319 11,642,5032013 23,373,517 11,684,674 11,688,8432014 23,433,753 11,697,971 11,735,782

Jan,2015 23,440,278 11,699,917 11,740,361Unit: PersonSource : Dept. of Household Registration Affairs, MOI.

Taiwan Resident Population

Updated date 2/10/15

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2.2 GLOBAL FASHION INDUSTRY OVERVIEW

2.2.1 Global Womenswear

The market for womenswear is favorable. According to the Global childrenswear, Mens & Womenswear Market Size Forecast Report, the

global childrenswear market is forecast to reach $291.5 billion by the end of 2018, whereas the men’s wear industry will be valued at $571.8 billion and the women’s wear sector is forecast to hit $773.1 billion. Based on the report, women’s sector is the most valuable market in the apparel industry. The worldwide womenswear market reached total revenues of $638.1 billion in 2013. During 2009 to 2013, the compound annual growth rate (CAGR) for womenswear was 3.2 percent. Clothing, footwear, sportswear & accessories retailers accounted for the largest proportion of sales in the global womenswear market in 2013. Sales through this channel generated $438.5 billion, equivalent to 68.7 percent of the market’s overall value. The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.9 percent for the five-year period 2013 to 2018, which is expected to drive the market to a value of $773.1 billion by the end of 2018. [12]

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2.2.2 Rise of Contemporary Brands

In recent years, the increase of contemporary fashion has driven industry growth. According to the editorial assistant on luxury daily, Erin states that the contemporary category contains more modern-style clothes compared to the luxury brand, and having quality products and good fashion taste is also

important for a brand. “I think that it is always important to have good fashion, but it is also important to be able to speak on a creative level for the brand,” said Andrew Rosen, CEO of Theory and Helmut Lang. “It is good to have a creative voice for the company.” Many shoppers are shopping across categories nowadays. The contemporary consumer and the luxury shopper may be the same person. “I think consumers are shopping all different channels,” Mr. Rosen said. “There is not a luxury consumer or a contemporary consumer.” Since contemporary brands appeal to many groups of consumers, this industry is likely to see many global opportunities. Areas of interest for contemporary are Asia and Europe. According to Mr. Rosen, “There is a big opportunity for contemporary brands in China. Chinese tourists are traveling all over the world.” People around the world need clothing, and thus the contemporary brands are needed in the market. Consumer will purchase the items when a brand is doing its job and selling a quality product. [13]

2.2.3 Luxury-Like Image and Customer Experience

According to the Business of Fashion, companies like Sandro, Maje and The Kooples wrap their operations in an image more akin to luxury fashion brands. The store locations are often on the same streets as established high-end brands or in trendy neighborhoods. This luxury-like image is continued inside

the boutique, with high-end interior aesthetics and customer service. Unlike fast fashion retailers H&M and Zara, the sales associates at brands like Comptoir des Cotonniers and Sandro are professional and able to offer genuine advice. They pamper clients in a away that’s closer to what one would expect from a luxury boutique, providing customers coffee, water, for example. The research shows that customers are more likely to experience a luxury-like image and great customer experience in the boutique; therefore, I believe it is a great opportunity to open a fashion boutique with a luxury-like image and high-end customer service. [14]

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Based on research, the designer brand and fashion retailing industry has grown over the past five years.

The fashion industry is growing accordingly because of the growth of the consumer purchasing power and the increase of the celebrity power.

The Growth of Consumer Purchasing Power Consumers tend to purchase the designer brands and international brands because they are more fashion conscious and want to keep up with global trends. Besides, due to the growth of economics, there are more wealthy people with the ability to purchase fashion goods and luxury items. According to the Euromonitor International Consumption, Taiwan’s annual consumption has increased from 42.48 percent to 279 billion U.S dollars from 2000 to 2015. The growth of the resident GDP, the rise of the Tourism GDP, and the decrease of the unemployment rate plays an important roles to the growth of the consumption. [15]

Celebrity Power and its Influence on Global Consumer Behavior According to Euromonitor International Global Consumer Trends Survey, it shows the importance of celebrity role models varies from country to country, and China reached the highest score where 29 percent of the respondents said they look up to celebrities most in their life. Celebrities are becoming brands without aligning with companies. [16] Consumers are more likely to follow celebrity styles and purchase the band that celebrities had used, including accessories, clothing, cosmetics, and skin care. Most of the celebrities wear designer brands clothing and products; thus, celebrity power is one of the reasons for the increase of the global designer brand.

2.2.4 The Growth of Global 2.3.1 Woman’s Fashion Trend

Based on the research of recent years, the latest fashion trends in women’s clothing in China and Taiwan tend to be more personalized, including leisure, diversification, and brand awareness. They prefer more personal styles and focus on well-known brand clothing. Due to the rise of the brand consciousness,

the consumer market in the fashion industry will include two trends: The well- known international brands will bring the high sales; More fashion followers in lower and middle-class who live frugally tend to save money and purchase fashion items and luxury goods. As a result, the research shows that having a well-known fashion brand, including the on-trend and personal style clothing in the boutique, will increase revenue due to the fact that consumers are more likely to pursue well-known fashion brands. [17]

2.3.2 Fashion Industry Br ings Value to Taiwan

According to an article on the output value of Taiwan’s fashion industry by the Fashion Industry Centers of Academic High School Career Planning, the fashion industry creates new direction for Taiwan and provides an exclusive platform, which brings domestic and international fashion designers together

create a unique style. The fashion industry can create more than 10 billion dollars value for Taiwan in a year. Since the fashion industry is consistently growing, the Taiwanese government invested lots of money in 2005 in order to enhance Taiwan’s fashion industry. Besides providing fashionable items, the fashion industry brings the surprises and satisfaction to the consumer. Fashion is not only a social phenomenon, but also is about trends and culture. There are more students studying abroad and majoring in fashion. Therefore, the fashion market in Taiwan is an emerging industry with huge potential, and is one of the core sectors of the economy. [18]

2.3 TAIWAN FASHION INDUSTRY ANALYSIS

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2.3.3 Popular Brands in Taiwan

According to the 2013 Top 10 Favorite Fashion Brands Survey by U-Style.com, Chanel, Louis Vuitton, and Agnès B. are the top three popular brands in Taiwan. The Survey shows Taiwanese consumers' preference for the fashion brands between 2004 to 2013. [19]

RANKING 2013 2012 2011 2010 2009 2008 2007 2006 2005 20041 Chanel Chanel Chanel Louis Vuitton Louis Vuitton Louis Vuitton Louis Vuitton Louis Vuitton Louis Vuitton Louis Vuitton2 Louis Vuitton Louis Vuitton Louis Vuitton Chanel Chanel Chanel Chanel Gucci Gucci Gucci3 Agnès b Agnès b Agnès b Coach Gucci Gucci Gucci Chanel Dior Dior4 Hermes Agne's b. Coach Gucci Coach Coach Dior Dior Burberry Chanel5 Gucci Hermes Gucci Agnès b Agnès b Dior Anna Sui Burberry Coach Burberry6 Prada Coach Cartier Cartier Cartier Agnès b Hermes Coach Chanel Coach7 Anna Sui Cartier Bvlgari Burberry Burberry Hermes Agnès b Anna Sui Anna Sui Hermes8 Coach Bvlgari Hermes Hermes Dior Burberry AD.MJ Agnès b Agnès b Fendi9 Burberry Burberry Burberry Dior Hermes Anna Sui Burberry Hermes Hermes Bally

10 Cartier Prada Anna Sui Anna Sui Bvlgari Bottega Veneta Coach Prada Celine Anna Sui

2013 Top 10 Favorite Brands Ranking in Taiwan

Survey Period: 9/5/2013-10/31

Effective Number of Samples: 5027

Source: http://www.u-style.com.tw/topic/view/46314

Taiwan Fashion Trend

From 2004 to 2005, brand logos were very popular. Due to the growth of the Taiwanese economy, many Taiwanese people desired to purchase fashion brands. However, they were lacking the knowledge and information for fashion brands; therefore, most of the consumers purchased brands based on the logo.

From 2006 to 2007, the economy was slowly declining. However, Taiwanese consumers were used to purchasing local brands. They had better knowledge of the brand, and searching for different fashion styles, thus the brand loyalty was lost and more new designers stepped into the fashion industry.

From 2008 to 2009, luxury brands faced a huge challenge due to the global economic recession. Brands were searching for new strategies to target new consumers.

In 2010, the economy slowly recovered; however, consumers suddenly needed to face the European debt crisis in 2011. Meanwhile, fast fashion rapidly appeared in the fashion industry and changed the cycle of the fashion period. Fast fashion increased the speed for fashion consumption and changed the taste for the consumer behavior.

In 2012, after facing the economic recession and the changes from fast fashion, storytelling became the strongest marketing strategy for the fashion brand. Logos are no longer on the-trend and the consumer is focused on the brand culture and the history behind it.

In 2013, due to the outbreak of food security issues such as fake cooking oil and artificial condiments, Taiwanese consumers pursue “trust” and pay more attention at the quality of the goods. People are willing to spend more money to receive better quality goods. They prefer foreign brands because they lost confidence in Taiwanese products due to the food security issues. Therefore, heritage luxury brands and well-known contemporary brands are on trend (Lena Lin). [19]

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Ranking Result

According to the fashion brand ranking, we understand that consumers' preference can be influenced by different factors. Taiwanese consumers will purchase different levels of fashion brands for different needs, including 1.luxury brands, 2.fast fashion brands, and 3.contemporary brands between luxury and fast fashion.

1. Luxury brands Well-Known Global Brands + Heritage Significance Luxury brands in Taiwan became more popular and tended to be an investment for Taiwanese consumers in the past five years. According to govm.tw, lots of premium luxury brands spent a lot of money to hold fashion events in the boutiques and brought lots of value to the store, including Hermes in 2007 and Fendi in 2008. The fashion event drove a lot more attention to a wider range of consumers. [20] Based on the top favorite fashion brands survey by U-Style.com, Taiwanese people do not consider luxury brands too expensive to purchase. Instead, they believe it is a long-term investment due to the quality assurance with the heritage brand history. They believe classic clothing items like a Chanel Suit and the little black dress will last forever and never go out of style because they are timeless. Besides, it is common in Taiwan to pass luxury brand products down from generation to generation. [19]

2. Fast Fashion Brands Well-Known International Brands + Fashionable Style In recent years, Taiwan has drawn more global brands attention. According to the Taipei Times, there are more international fashion brands planning to launch in Taipei, Taiwan. Taiwan has attracted 9.9 million tourists in the last year, and they contributed U.S $5.05 billion in retail sales. US fashion retailer Forever 21 and Swedish retailer H&M have opened their first outlets in Taipei in 2015, they are trying to attract 10 million tourist in this year and reach the highest revenue. [21] The China Times also stated that fast fashion brands including Zara, Gap and H&M launched in Taiwan due to the high revenue of Uniqlo in Taiwan. Taiwanese consumers and tourists prove to be generous shoppers in Taipei. Due to the growth of tourism and the rise of the revenue in Taiwan’s fashion industry, at least 7 department stores and outlets will open in Taiwan very soon. Taiwanese consumers like to shop for fast fashion brands because they are fashion conscious and fast fashion brands provide fashionable style and affordable price. [22]

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3. Contemporary Brands between Fashion and Luxury Well-Known Foreign Brands + Fashionable Style + Better Quality + Affordable Price Foreign clothing brands are well known in Taiwan, and local consumers tend to be able to afford to buy designer brands. Young consumers in Taiwan are highly fashion conscious, but they are looking for a fashion brand between Fashion and Luxury. Coach and Agnès B are both well-known and reputable premium fashion brands. People in Taiwan position Coach and Agnès B as global modern luxury brands that are fashionable and affordable. Therefore, Agnès B and Coach rank in top 3 and top 8 of the top 10 favorite brands in 2013. [19]

Result The research shows that whether luxury brands, fast fashion brands, or contemporary brands, they all draw Taiwanese consumer attention due to the fact that they are well-known global brands. For the Taiwanese consumer, well-known brands and logos represents better quality. Taiwanese consumers are not only fashion conscious but also brand conscious. They are searching for something unique and individual. They purchase contemporary designers and old heritage brands to create their own mixture of the old and the new. They are aware of popular international brands and wanting to buy particular brands rather than others. They would like to purchase well-known global brands with a fashionable style, better quality, and affordable price.

2.3.4 Taiwanese Consumer Shopping Behavior

According to the “Consumer Lifestyles in Taiwan Report” by Euromonitor, most people buy their clothes at department stores, which not only have

a good selection, but also provide good value for the money. Boutiques tend to be the main places for people to buy fashion items, but department stores tend to dominate the market for work clothes and occasional clothes.More people are now buying designer brands than previously. [23] Besides the wedding boutique, there are not many stores featuring special occasion dresses in Taiwan. When people need to attend a special occasion or are searching for a dress for formal events, most people choose to shop in department stores because Taiwanese consumer prefers to do one stop shopping. However, lots of major department stores in Taiwan have 14 floors including SoGo Department Store and Shing Kong Mitsukoshi Department Store. Consumers need to spend lots of time to find a dress in the huge department store, therefore, I believe there is a high opportunity to open a special occasional dress boutique in Taiwan.

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2.4 TAIWAN’S SOCIAL CULTURE - SPECIAL OCCASIONS

Male Female Male Female Male Female Male Female Grand Total 147,486 124,776 125,581 33.00 39.62 22,710 21,905 23.60 12.17 New Taipei City 28,000 23,702 23,961 35.45 41.40 4,298 4,039 27.80 13.63 Taipei City 18,818 16,279 16,691 41.19 42.66 2,539 2,127 27.95 10.78 Taichung City 18,138 15,421 15,554 35.28 41.61 2,717 2,584 27.41 13.57 Tainan City 11,049 9,488 9,446 30.61 37.14 1,561 1,603 19.13 10.63 Kaohsiung City 16,826 14,256 14,250 30.67 36.78 2,570 2,576 20.43 11.20 Ilan County 2,498 2,090 2,089 28.09 35.16 408 409 20.00 10.88 Taoyuan County 13,694 11,118 11,159 34.03 42.17 2,576 2,535 32.18 17.13 Hsinchu County 3,506 2,907 2,948 37.42 49.19 599 558 29.03 15.81 Miaoli County 3,695 3,129 3,137 35.26 46.03 566 558 22.34 13.05 Changhua County 7,423 6,550 6,534 31.32 39.54 873 889 18.67 10.01 Nantou County 2,757 2,343 2,326 27.89 35.52 414 431 16.53 9.82 Yunlin County 3,578 3,045 3,088 28.41 37.45 533 490 16.00 8.23 Chia-I County 2,463 2,070 2,053 24.93 32.79 393 410 14.43 9.00 Pingtung County 4,296 3,580 3,558 24.78 32.33 716 738 16.10 9.93 Taitung County 1,156 927 901 22.58 32.89 229 255 17.34 10.96 Hualien County 1,910 1,527 1,474 25.66 33.96 383 436 19.86 13.03 Penghu County 437 339 356 19.98 27.30 98 81 20.32 9.89 Keelung City 2,127 1,686 1,679 25.52 31.52 441 448 22.80 12.88 Hsinchu City 3,115 2,679 2,682 42.76 50.51 436 433 29.35 15.02 Chia-I City 1,442 1,199 1,208 27.50 31.74 243 234 22.62 10.60 Fuchien Province 558 441 487 22.34 28.21 117 71 24.11 8.20 Kinmen County 515 405 450 22.82 28.22 110 65 25.64 8.18 Lienchiang County 43 36 37 18.01 28.06 7 6 12.44 8.43 Unit: PersonSource: Dept. of Household Registration Affairs, MOI.Updated date: 05/30/2014

2013 Couples of Marriages

DistrictMarriage Remarriage

Couples ofMarriage

First Marriages First Marriage Rate Remarriages Remarriage Rate

Taiwanese people like to attend social events including weddings, company year-end parties, business parties, birthday parties, anniversaries, fashion

events, charity events, Christmas parties, clubbing, and special dates etc. According to the news from xinhuanet.com, people are celebrating more festivals and attending more events than before. There are more companies requiring formal dress for the year-end parties and new product launch events. Besides, more and more people dress up formally to go to restaurants and bars. Taiwanese people tend to dress up more in daily life, either at work or social events.[24] Due to the rise of special events, Taiwanese consumers have more opportunities to wear the occasional dress; thus, they are willing to purchase the dress and prefer to wear different dresses to different occasions.

2.4.1 Wedding

According to the research, the marriage rate is constantly growing every year. There were 147,486 marriages in 2013. Besides marriage,

there are also re-marriages in Taiwan. From the data to the left, it shows that the Taipei area has the highest rates of marriage in Taiwan, and most of the weddings will be held in Taipei because it's the capital city.

Wedding Culture in Taiwan Most people dress up formally for weddings. It could be a cocktail dress, gown, or suit. Due to the growth of the marriage rates and the re-marriage rates, more and more women will search for the occasional dress to attend the wedding.[25]

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2.4.2 Corporate Culture

Taiwan has been one of the strongest, most open and most stable economies in Asia. According to the Department of Statistics and Ministry of Economic Affairs,

the total number of companies in Taiwan in January 2015 was 638,937.[26] Based on the Taiwanese culture, most of the big companies will have a year-end parties, which means there are over 638,937 companies will hold a year-end party, and women will need a special occasional outfit to attend.

District Total CompanyGrand Total 638,937 New Taipei City 124,447 Taipei City 168,733 Taoyuan County 5,349 Taichung 52,325 Tainan City 85,372 Kaohsiung City 32,828 Ilan County 79,910 Hsinchu County 10,684 Miaoli County 6,677 Changhua County 24,378 Nantou County 4,851 Yunlin County 6,206 Chia-I County 4,253 Pingtung County 6,083 Taitung County 1,175 Hualien County 3,463 Penghu County 627 Keelung City 5,547 Hsinchu City 10,653 Chia-I City 4,235 Kinmen County 1,005 Lienchiang County 136 Unit: PersonSource : Dept. of Household Registration Affairs, MOI.Updated date: January 2015

Total Company by DistrictJanuary 2015

2.4.3 Celebrity Culture

Celebrity influences consumer behavior. According to the yam.com, Taiwanese consumers are more likely to follow celebrity fashion news and purchase the brand that celebrities had worn. People in Taiwan started to copy the fashion styles from celebrities because they believe that celebrities represent fashion.

Along with the growth of the special occasions, celebrities are trying to get attention from people when they attend any events including the Red Carpet and Oscars.[27][28] Due to the fact that there are more celebrities attending fashion events and red carpet events sponsored by the well-known global brands of clothing and accessories, Taiwanese consumers are more likely to dress up and purchase special occasional dresses when they attend to a event.[29]

Celebrity Red Carpet

TARGET CUSTOMER

03 3.1 Location Research and Analysis3.2 Target Customer Research and Trends 3.3 Target Customer Profiles 3.3.1 Primary Target Customer + Persona 3.3.2 Secondary Target Customer Customer + Persona 3.3.3 Tertiary Target Customer + Persona

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3.1 LOCATION RESEARCH AND ANALYSIS

Location

Sister’s Tale will be located in the Xin Yi district, Taipei, Taiwan. Our customers will come to the city from all parts of Taiwan. The Xin Yi district is the seat of the Taipei mayor’s office and the Taipei City Government. It is the bustling center of Taipei and includes landmarks such as Taipei 101, The Taipei World Trade

Center, Songshan Culture and Creative Park. This area includes numerous shopping malls, luxury retailers, and restaurants that serve food form around the world.

Sister's Tale AddressLane 223, Section 4, Zhongxiao E Rd, Xin YI District, Taipei City, Taiwan 106

4544

Demographics My target customer is female between the ages of 30-55, fashionable, professional, and well- educated. Our clients are looking for a professional stylist to help them create a unique look when they are attending occasions such as birthday parties, dates, graduations, reunions, weddings, or business trips. They always keep their eyes on fashion trends by reading fashion news, watching fashion shows, and looking at fashion whenever it changes. They are upper middle class to upper class ($3000 to $10,000 USD per month). They either have successful a career or have a supportive family or husband.

Psychographics My customer loves to attend social events such as fashion shows, business parties, charity events, cocktail parties, and birthday celebrations. They love to travel and experience the world during their leisure time. They are confident and spirited women. They certainly care about quality, detail, style, cut, and fit and are willing to pay a higher price ofr perfection. They are concerned about unique style, great quality, and the personalized shopping experience. My clients are looking for a place to provide exceptional service, fashion knowledge, and an attractive atmosphere to make them feel like fashion royalty.

3.2 TARGET CUSTOMER RESEARCH AND TRENDS

3.3.1 Pr imary Target Customer + Persona

GeographicsTaipei city and New Taipei city

Psychographics Sister's Tale's customers are open minded, confident, and willing to try new brands and styles. My customers love to attend social events such as fashion shows, business parties, charity events, cocktail parties, year-end party, and birthday celebration. They love to travel around and experience the world during their leisure time. My tartet customers are willing to pay for high quality fashion garments and fashion accessories. They are looking for quality, unique style, and they believe what they wear is represented their personalities. My clients are looking for a place to provide exceptional service, fashion knowledge, and attractive atmosphere to make them feel like a fashion queen.

Values and AttitudesSister’s Tale’s customers are aware of fashion trends. They are concerned about having unique style, great quality goods, and a comfortable shopping atmosphere. They are confident and spirited women. They like the garments that are unique and not mass produced. Our customer use clothing as a form of self-expression, and believe what they are wearing represents their peronality and gives a positive impression to others.

Demographics • Gender: Female • Age: 30-55 • Education: College+ • Relationship: Married, in a relationship • Occupation: Professional • Successful career, supportive family or husband • Income: Stable income, Middle high to upper class (Monthly Salary $3,000 - $10,000)

3.3 TARGET CUSTOMER PROFILES

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Lifestyle and Behaviors Sister’s Tale’s customer loves to attend fashion shows and high-profile events. They enjoy different cultures and care about health. They love to shop at organic markets to for fruits and flowers on the weekend. They love shopping, traveling around the world, attending special events, reading magazines, and dressing up. They pay attention to fashion whenever it appears. They love Classic, R&B, and Blues music. They go to yoga classes and the spa once in a while to maintain their body shape. They love to have high tea and they catch up with friends. They prefer to shop at boutique stores to receive a personalized shopping experience. They enjoy better customer service with the professional advice. They prefer elegant, fashion style but not conservative. Brand and Media Associations They are social media savvy. They frequently browse websites and gather fashion news from social networking. They use Facebook, Instagram, line, and fashion blogs.

Stella Wang 32 years old Graduated from University of California Los Angeles Magazine EditorIphone 6 plus, iPad Facebook, Instagram, Line, Printerest

Stella was born and raised in Taipei, Taiwan. After she graduated from Taipei First Girl’s High School, she decided to study abroad at the

University of California Los Angeles and major in journalism. She met her husband in college and they both moved back to Taiwan after they finished their bachelor degree. Her husband took over his family’s company. He travels often for his business. Stella is working in a magazine company as an editor.

During the week, Stella and her husband wake up together in the morning and he drives her to the office, which is located in the XinYi district. After she gets off from work, she will shop around the area and hang out with friends. Her husband sometimes picks her up when he is not busy. They will cook dinner together at home and discuss their day. She attends social events, business events, and birthday parties on the weekend. Stella loves to dress up and she is willing to pay a higher price for better quality. She wants to wear a different dress to every event she attends. She is fashion conscious and follows the fashion tends from social media, including Facebook, Instagram, and Line. She loves to try different brands and new products. Stella always plans her schedule ahead and travels with her husband twice a year. She loves to go to a steak restaurant for special date and cares about the quality of the foods. She does yoga twice a week and goes to cooking courses twice a month.

P r i m a r y P e r s o n a

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Demographics • Gender: Female • Age: 18-30 • Education: college+ • Relationship: Single, in a relationship • Income: Average income (Monthly Salary $1000-$1500) • Occupation: College student, graduate student

Geographic From Taipei city throughout Taiwan

Psychographics Our secondary customers are young, fresh, outgoing, and willing to try new things. They are not only fashion conscious but also brand conscious. They save money for shopping and dress up for every event, because they want to get attention from peers. They enjoy shopping in the boutiques and online stores.

Values and Attitudes Sister’s Tale’s secondary customers are fashion savvy but have limited income. They are fashion followers who follow celebrity news everyday. They want to get fashion brand products to show off. They are willing to save money for fashion name brand products.

Brand and Media Associations They are social media savvy. They frequently browse websites and gather fashion news from social networking. They use Facebook, Instagram, fashion blogs, line, and snapchat.

Lifestyle and Behaviors Sister’s Tale’s secondary market loves to hang out with different groups of friends and meets new people. They are outgoing, intelligent, and friendly. They love shopping and attending different special occasions. They love to dress up for birthday parties, special dates, clubbing, and weddings. They like to drink wine and cocktails at parties. They love to post lifestyle pictures via Facebook and Instagram. They care about how many likes and comments they get from friends. Sister’s Tale’s target market prefers to shop at boutiques. They enjoy sitting in cafes and dining out with friends. They love fashion brands and modern items.

S e c o n d a r y P e r s o n a

Julia Huang 22 years old A student at Shih Hsin UniversityIphone 5s Facebook, Instagram, Fashion Blog, Snapchat

Julia was raised in Taipei, Taiwan. She lives in the dorm with roommates at Shih Hsin University. She is major in mass communication and is a

member of the radio club. Julia loves to meet new people at school and is willing to try new activities. Julia is a young, fashion college girl who loves to shop with friends after the class. Her favorite shopping area is the Xin Yi district. She voluntees for a homeless dog rescue every Thursday. On the weekend, she prepares a surprise birthday party for her friend in a restaurant. She is very good at planning events and has great social skills. She tried to use limited budget to hold a successful party. After the party, they went to club for second round party. She met lots of new people from the party, and exchange contact information. Julia is very close with her family and she loves to spend time with them. She goes home once a week and shares her school experiences with her family. Julia loves to use Facebook and Instagram. She uploads pictures every day to share her social life with her friends.

3.3.2 Secondary Target Customer + Persona

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Te r t i a r y P e r s o n a

Alan Lin 36 years old Graduated from University of California, Berkeley. Iphone 6 plus, mac book air, mini iPad

Alan was born and raised in U.S. His parents went back to Taiwan when he was in college. After he finished his MBA degree at University of

California, Berkeley, he moved back to Taiwan and helped with the family business. He wakes up in the early morning and has breakfast with his wife. After finishes breakfast, he goes to his meeting directly. Alan checks his email frequently and always has a full schedule on his phone calendar. He usually has dinner with clients or attends business events during the week. He takes his wife to most of the social events and they celebrate special dates together. He lives in a luxury apartment with his wife and two children. On the weekend, Alan and his wife will spend time with their children. They love to do outdoor activities such as basketball, hiking, and golf.

Demographics • Gender: Male • Age: 28-55 • Education:College+• Occupation: Professional• Relationship: Married, in a relationship• Income: Stable Income, Middle high to upperclass (Monthly Salary $3,000-$10,000)

Geographic From Taipei city throughout Taiwan

Psychographics Our tertiary customer has fine taste in quality and with a stable income. They always follow their daily schedule and achieve their goals. They follow plans and get things done efficiently. They are very mature and always make serious decisions. They prefer to shop at a place where it is convenient and that offers professional advice.

Values and Attitudes: Sister's Tale tertiary customer has good time management. They want to finish everything in limited time. They are willing to pay a higher price to get a fine product in the shortest time. They are good at planning and setting goals.

Lifestyle and Behaviors Sister’s Tale’s Tertiary consumers are male with professional careers. They frequently travel for business and attend different business events and annual year-end parties. They prefer their girlfriend/wife to attend the events with them.

They want to surprise their girlfriend/wife on special dates, including anniversary, birthday, Valentine's day. They also like to attend friends' wedding and birthday celebrations. They prefer one-stop shopping because it can save time. They like to have an experience sales associate provide advice when they are making a decision. They are responsible and well-educated. They maintain their body shape by going to gym and playing golf twice a week. They like to eat at fancy restaurants and lounge bars on the weekends.

3.3.3 Tert iary Target Customer + Persona

COMPETITION RESEARCH

04

4.1 Direct Competitors 4.2 Indirect Competitors

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Sister’s Tale’s main competitors are other fashion brands that offer women’s apparel and trendy accessories, such as Kate Spade, RED Valentino, Alice and Olivia. These brands have similar

price ranges and styles for ready-to-wear which have floral textures, slim silhouette, and comfortable fabrics. Sister’s Tale’s indirect competitors are fast-fashion brands such as H&M and Zara, and the luxury brand Dior.

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4.1 DIRECT COMPETITORS

D i r e c t C o m p e t i t o r P r o f i l e

1. Kate Spade Kate Spade is an American clothing and accessories brand for women, founded by Katy Brosnahan and Andy Spade in 1992. Kate Spade sells stationery, personal organizers, address books, shoes, beauty products, perfume, raincoats, pajamas, home collection of bedding, bath items, and wallpaper. The target market is young women ages 25-45. Kate Spade has over 80 retail shops and outlet stores across United States, and more than 100 shops internationally. Kate Spade positioned their brand between bridge and luxury. Besides, they considered themselves as a luxury brand that is accessible.[30]

One Location In Taiwan Kate Spade Pacific Sogo Tel: +886.2.8772.6338 Address: Pacific SoGo Department Store No. 300, Sec. 3, Jhongsiao east road,

Taipei, Taiwan

D i r e c t C o m p e t i t o r C o m p a r e a n d C o n t r a s t Strengths • Rich historical heritage brand • Located in large high-end department stores, such as Bloomingdales, Saks Fifth Avenue, and Neiman Marcus • Great financial capability for elaborate advertising campaigns • Offer colorful palettes and creative patterns • Wide range of products, including handbags, clothing, jewelry, shoes, stationary, eyewear, fragrance, bedding...etc • Products available on-line, highly visible website • Strong and diverse social media presence • Strong brand loyalty • Multiple retailers

Weakness • No local style influence on any of the product • High sales reduction in outlets • Most of products have colorful patterns, making them hard to duplicate• Kate Spade product is very colorful and with unique patterns; therefore making it hard to wear often without people noticing

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2. Red Valentino

Red Valentino is Valentino’s youthful and lower priced diffusion line. The target customer is the modern woman who is feminine

and confident. Red Valentino operates in medium to upper class of the fashion and luxury market, offering exclusive products in ready to wear and woman accessories. The dresses are classic and modern, yet unabashedly feminine with bows, flowers, ruffles, lace and embroideries.[32]

Two Locations in Taiwan Taipei Regent (Shop 206, B2/F) Address: No.3. Lane 39, Sec.2, Jhongshan North. Road., Jhongshan District, 104 Taipei, Taiwan

Taichang Top City Tel: +886 4 3703 7211 Address: 2F, No.105, Sec. 2, Taichung Port Rd., Xitun Dist., Taichung City 407, Taiwan

D i r e c t C o m p e t i t o r C o m p a r e a n d C o n t r a s t

Strengths • Owned by luxury company - Valentino • High quality materials and really details in the product • The brand has diversified into multiple lines such as apparel, shoes, accessories and handbags • They have own procurement and manufacturing facility and good design facility • Products available on-line, high visible website • Existing consumer’s target group • Product price is competing with its competitors

Weakness • The sizes are too big for Asian market • Lack of advertising campaigns

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3. Alice and Olivia

Alice + Olivia was launched in 2002 by Stacey Bendet with flattering pair of form-fitting pants collection. The brand was born from Stacy’s style and

personality with a playful sensibility. The trendy clothing line has since grown into a full collection of dress, pants, blouses, evening wear, and leggings, which is currently sold in more than 800 select department stores worldwide, including Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman. Stacy has expanded the label into different categories such as ready to wear, footwear and accessories. In the spring 2008, Alice and Olivia introduced a children’s line, which offers everything from sweaters to jumpers for little ladies. Lots of Hollywood celebrities are wearing Alice and Olivia gowns when they are attending important occasions including Katy Perry, Taylor Swift, and Jamie Chung. [33]

One Location In Taiwan Taipei- Breeze Center (GF)Tel: +886. 2.877.1456Address: No.39, Sec 1, Fuxing South Road. Songshan District, Taipei City, Taiwan 105

D i r e c t C o m p e t i t o r C o m p a r e a n d C o n t r a s t

Strengths • Finely produced product • Various and unique style • The collection is sold internationally in over 50 countries • Over 800 selected department and specialty stores worldwide • Fast growing contemporary fashion house

Weakness • Lack of advertising • Limited market • Rapid expansion • Brand awareness is not at level of competitor

Alice and Olivia in Taipei, Taiwan

Store Opening in Taipei, Taiwan

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2. Zara

Zara is the flagship chain store of the Inditex Group owned by Spanish tycoon Amancio

Ortega, who also owns the brands Massimo Dutti, Pull and Bear, Oysho, Uterque, Stradivarius and Bershka. The group is headquartered in A Coruna, Spain, where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, (compared with a six-month industry average), and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising: The company preferred to invest a percentage of revenues in opening new stores instead. Zara has been described as a “Spanish success story” by CNN.[35]

• Amancio Ortega opened the first Zara store in 1975 in La Coruna, Spain. The first store featured low-priced look alike products of popular, higher-end clothing fashions• In 1980, the company started its international expansion through Porto, Portugal • In 1989, Zara entered the U.S. market • In 1990, Zara entered France. And then Zara started the international expansion• As of 2014, there were over 2000 Zara stores located across 88 countries

Six Locations In Taiwan Taipei 101 Shi Fu Road, Hsinyi District, 45 10461 - Taipei, Taiwan TaiepiZhongxiao East Road, 201 Taipei, Taiwan

QsquareChengde Road, 1 407 - Taipei, Taiwan

Global Mall Zhongshan Road, Zhonghe District, 122 235 - Taipei, Taiwan

Tiger CityHenan Road Taichung City District, 120 40757 - Taichung, Taiwan Hanshin ArenaBoai 2nd Road Zuoying District, 777 81355 - Kaoshung, Taiwan

4.2 INDIRECT COMPETITORS

I n d i r e c t C o m p e t i t o r P r o f i l e

1. H&M

H&M is a Swedish fast fashion retail clothing company. They offer collections that are wide-ranging and varied for men, women,

teenagers, and children. H&M owns 3500 stores in 57 countries and is the second largest global clothing retailer. The company ensures best price by in-house design, large purchasing volume, and efficient logistics. [34]

One Location In Taiwan Address: 1-3 F16 Song Gao Road, Xin Yi District Taipei City, Taiwan 110

Zara inTaipei,Taiwan

6564

3. Dior

Dior is a French luxury goods company, founded in 1946 by the designer Christian Dior, who presented his first collection in 1947. In the

collection, the “new look” was the most famous and significant silhouette, which elevated Christian Dior to the status of one of the most popular fashion designers. Women who have an extraordinary mixture of feminism, romanticism, and modernity are Dior’s target audience. Even though its ready-to wear and luxury bags are high priced, middle-class consumers can still afford the fragrances, make up, and skin care. The main competitors are Chanel, Yves Saint Laurent, and Gucci. Christian Dior is successful and appeals to a youthful and refined client based on its creative designs, high quality and great advertisements.[36]

Five Locations In Taiwan Dior - Taipei 101L4.11 + L5.10 Taipei 101 Mall, 45 Shi Fu Road ,Taipei Dior - Taipei1F, No. 39, Fu Xing South. Road, Section 1 Taipei

Dior - Taichung Fe211F, 150, Taichung Port Road Sec.2, Xitun Dist. Taichung Dior - Tainan Mitsukoshi1F, No. 658, Shimen Road, Sec.1. Tainan Dior - Kaoshiung HanshiHanshin Department Store Chung Gung First Road, No. 266-1, Kaoshiung city

Dior inTaipei,Taiwan

COMPETITIVE ANALYSIS

05

5.1 SWOT Analysis 5.2 Competitive Advantages 5.3 Values and Differentiations 5.4 Positioning

6968

STRENGTHS

• Carry well-known international designer brands • High-end environment and atmosphere • High quality products at affordable price • Great shopping Location • Professional and experienced employees • More personal attention • Free tailoring service

WEAKNESSES

• Limited capital for promotion and inventory • Low brand awareness• No current relationship with vendors• Competition from Japanese, Korean, and Taiwanese clothing brands • Cash Flow-uneven• Unable to provide competitive prices compared with Taiwanese local brands • Limited market with only one store• Lack of business experience of the founder/ owner

OPPORTUNITIES

• Government offers low interest loan ($33,000) for new entrepreneur• Online markets provide huge growth and a chance to expand.• Smart phone changes consumer's shopping behaviors and offers various channels to attract customers

THREATS • An economic recession • Strong competition from well known foreign and local competitors • Imitation from new competitors • Tax/Duty increase • Shipping cost increase • Exchange rate risk

5.1 SWOT ANALYSIS

WS

5.2 COMPETITIVE

Sister’s Tale provides the unique mix of merchandise with well-known brands but not easily available in Taiwan. Compare to the competitors, we offer more complete range of party dress, professional office look, and causal outfits to clients. Our sales representatives are well-trained and provides latests trendy

styling recommendation with elegant, urban, and feminine style.

TO

7170

1. Unique Merchandise, Mix-carry, and Well-known Brands But not Easily Available in Taiwan

• Sister’s Tale offers apparel and bags for women from well-known international fashion designer brands.

• The brands are committed to delivering the high quality garments and unique mix of style to customers.

• The garments combine the finest fabrics with unparalleled construction and finishing.

• The brands provide delicate prints, fine textures, and classic designs for elegant, urban style.

2. Special Stylist Service –professional recommendation

• Every customer has her own stylist, who can help her create a perfect look and inspire her with confidence. • We provide professional advice and developing the sense of style for clients when they are attending special occasions.

• We help our customers understand their body shape, define their individual style, and find what they need.

5.3 VALUES AND DIFFERENTIATIONS

3. Exceptional Customer Service

Sister’s Tale wants our customers to enjoy the time they spend in the store. We are not expecting a one-time sell, instead, we want our customers to come back; thus, Sister’s Tale store is offering a top customer service that includes:

1. Free Tailoring Service • Providing a free tailoring service for our clients. We want every outfit to look perfect and fit our customer.

2. Professional Staff • Train our staff to become helpful, patient, courteous, professional, and knowledgeable.

• Always be honest, and stand in the customer’s shoes, make them feel like you are not only the sales person, but also a friend.

• Training my staffs to remember customers' name. When a return customer visits the store again, they will feel special and comfortable.

4. Attractive Visual Presentation – attractive visual effect in both exterior and interior environment

• We are committed to delivering the best shopping experience to our customers by creating an efficient and attractive selling environment.

• We present a unique exterior and interior atmosphere to my customers, including attractive window design, great floor plan, soft and relaxing music, comfortable store interiors furniture, visible light.

• We provide new display windows to my customers every three to four weeks in order to make them feel fresh and feel excited to see our display window. I will also focus on the signs, outdoor lighting, and shadow boxes, because I believe a great window design could be one of my marketing strategies to appeal different groups of customers.

• Our store is focuses on the styling, thus we will produce a good visual merchandising aesthetic in order to make the shopping experience more comfortable, convenient, and save more time. Stylists will show our customers differents styles based on their needs.

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5.4 POSITIONING

Mass/Midpoint Price

74

MERCHANDISING PLAN

06

6.1 Product Overview 6.2 Vendor Profile 6.3 Trade Shows 6.4 Buying Calendar

6.1 PRODUCT OVERVIEW

Based on my research, Taiwanese consumers prefer shopping for name brands because they represent better quality. Taiwanese consumers are

not only fashion conscious but also brand conscious. They are willing to buy well-known global brands. More fashion followers in the lower and middle-classes consumer live frugally but tend to save money to purchase fashion items and luxury goods. Therefore, Sister’s Tale’s brand strategy is to carry four well-known contemporary global brands: Alice + Olivia, Ted Baker, AQ/AQ, Halston Heritage, Tadashi Shoji, and Kay Unger New York. They are well-known brands worldwide and are available in high-end department stores all over the globe, including Japan, United States, London, China, and Europe.

77

78

Sister’s Tale’s 6 Brands

Sister’s Tale carries four well-known designer brands including Alice + Olivia, Ted Baker, AQ/AQ, Halston Heritage, Tadashi Shoji, and Kay Unger New

York. The Merchandise includes women's apparel and women's bags.

Why These 6 Brands? • Alice + Olivia, Kay Unger New York, AQ/AQ, Halston Heritage, Ted Baker, and Tadashi Shoji are well-known brands worldwide. • They are available in high-end department stores all over the globe, including Japan, United States, London, China, and Europe. • They provide high quality products with unique and modern style, including cocktail dresses, gowns, office apparel, and casual outfits. • These four brands have similar styles and price ranges as well as elegant floral textures, slim silhouettes, and incorporate fine fabrics.

Product StrategyBased on market research, the women’s sector is the most valuable market in the apparel industry. The worldwide womenswear market had reached total revenues of $638.1 billion in 2013. Besides the demand for women's clothing, Taiwanese people are attending more social events than before, and more companies and restaurants require to dresing up formally. Due to the rise of the special events, Taiwanese female professionals have more opportunities to wear the special occasion dresses and they are searching for unique and individual styles for their events. They like to purchase well-known global brands with a fashionable style, better quality, and affordable price. Therefore, my product strategy is:

• Ready-to-wear and accessories for women from well-known contemporary international designer brands. • High quality products with unique and modern style, including cocktail dresses, gowns, office apparel, and casual outfits. • These four brands have similar styles and price ranges. elegant floral textures, slim silhouettes, with fine fabrics. • We focus on high quality products and offer a unique mix of style to our customer. • We provide delicate prints, comfortable fabric, and classic elegance with modern style.

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Ted Baker is one of the fastest-growing leading lifestyle brands in the UK. Ted’s quality fabrics are sourced from

highly regarded mills, and Ted’s classic styles can be worn for many seasons.

The brand's philosophy is: The weather may be cooling down but your social calendar is really heating up. So if the occasion calls for daytime glamour or a lavish evening look, a Ted Baker dress is sure to catch the eye of someone special. -Tedbaker.com[37]

Why Ted Baker?• One of the fastest growing brand in UK• High Brand Awareness• High quality Product• The collection is sold internationally in worldwide

Price Range:$115-$549

Website:ww.tedbaker.com

6.2 VENDOR PROFILE

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Alice + Olivia was launched in 2002 by Stacey Bendet with flattering pair of form-fitting pants collection. The brand

was born from Stacy’s style and personality with a playful sensibility. The trendy clothing line has since grown into a full collection of dress, pants, blouses, evening wear, and leggings, which is currently sold in more than 800 select department stores worldwide, including Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman.

Stacey incorporates her love of culture, music, art and vintage fashion into each collection, and gives something fresh and edgy to the alice + olivia girl every season. -Aliceandolivia.com[38]

Why Alice+Olivia?• High brand awareness• Finely produced product• Various and unique style• The collection is sold internationally in over 50 countries• Over 800 selected department and specialty stores worldwide • Fast growing contemporary fashion house• Only one location in Taiwan• Available in high-end department store


Website:ww.aliceandolivia.com

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AQ/AQ is a progressive and dynamic fashion brand with a core value of innovation. Our collections are

clean, sharp, bright and bold – offering aspirational men and women a high fashion aesthetic at an accessible price point. We are youthful and provocative, pioneering an ethos of escapism by offering an alternative to the daily grind.- -Aqaq.com[39]

Why AQ/AQ?• Progressive and dynamic British fashion brand• Known for cocktail dress and evening dress• Clean, fresh, bold and futuristic style• The collection is sold internationally in worldwide• No location in Taiwan

Price Range:$65.5-$357

Website:ww.aqaq.com

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HALSTON HERITAGE was founded in the 1960s, the HALSTON label took the fashion industry by storm. Known

for his innovation in millinery, Halston used his signature materials of jersey, cashmere, and suede to reinvent the jumpsuit, the shirtdress, and the classic caftan, permanently leaving his mark on fashion. HALSTON HERITAGE is an approachable luxury lifestyle brand – mixing legacy codes with a modern edge to create an effortless women’s collection of ready-to-wear, dresses, handbags, footwear and small leather goods. -Halston.com[40]

Why HALSTON HERITAGE?• Strong history• Respected Brand• Carried by some of the world’s most formidable retailers including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Net-A-Porter and Harvey Nichols• The brand features clothing and accessories that blend modern edge with the founder’s signature effortless elegance• No location in Taiwan• Available in high-end department store


Website:www.halston.com

8988

Tadashi Shoji, founded in 1982, maintains signature boutiques in the United States and China and is carried

in more than 700 major department and specialty stores worldwide.

With a range of styles and exquisite craftsmanship, Tadashi Shoji inspires real women, on their most memorable occasions, to feel confident in what they are wearing and comfortable in their own skin in a word, beautiful. -Tadashishoji.com[41]

Why Tadashi Shoji?• Tadashi Shoji is a Japanese-born American fashion designer and the creator of the Tadashi Shoji and T by Tadashi clothing labels. Shoji is particularly known for his red carpet gowns and evening wear• The brand is carried in more than 700 major department and specialty store doors in more than 50 countries• The collection is globally recognized and loved by devoted women ranging from busy working mothers to red carpet gracing celebrities• The brand is known for designing for all ages, all ethnicities, and all figures• No Location in Taiwan


Website:ww.tadashishoji.com

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Kay Unger New York, established in 1995, is a sophisticated fashion brand that continues to redefine

classic style. Coveted by women around the world, the label embodies elegance, style and exquisite design. From daytime apparel to party dresses - unique fabric combinations, vibrant colors and whimsical designs continue to be a favorite among customers, retailers and the media alike.-Kayunger.com [42]

Why Kay Unger?• Representing clothing for a wide range of special occasions• Each collection includes glamorous evening wear, bold cocktail creations, and even demure day dresses• The design team is constantly redefining classic American style, by creating signature pieces with a modern creative dimension in novel silhouettes• The design team travels throughout Europe to discover and develop original textiles and print designs to ensure that each and every piece is unique yet timeless. • The $40 million company’s dresses, suits, and eyewear are currently sold in more than 24 countries including the U.K., Turkey, Brazil, Australia, and Spain• No location in Taiwan


Website:ww.kayunger.com

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Ted Baker F15-1001

Size 2,4,6,8 Retail $279 Light Blue

Ted Baker F15-1008

Size 2,4,6,8 Retail $335 Nude Pink

Ted Baker F15-1003

Size 2,4,6,8 Retail $369

Beige

Ted Baker F15-1020


Black

Ted Baker F15-1027


Ivory

Ted Baker F15-1044


Black

Ted Baker F15-1047 One Size

Retail $185 Black

Ted Baker F15-1063 One Size

Retail $169 Navy

LINE SHEET

FALL COLLECTION 2016

Alice and Olivia C506614276 Size 0,2,4,6 Retail $398

Black


Black/White


Enchanted Forest/


Army

Alice and Olivia G506072721 Size 0,2,4,6 Retail $198 Grey Multi

Alice and Olivia C508335735 Size 0,2,4,6 Retail $330 Gold Multi

Alice and Olivia H507803947

One Size Retail 595

Multi

Alice and Olivia H507475985

One Size Retail 495

Red

LINE SHEET


9594

AQ/AQ AW16-2006 Size 2,4,6,8 Retail $248 Allure Print

AQ/AQ AW16-2002 Size 2,4,6,8 Retail $204

Cream White


Black

AQ/AQ AW16-2021 Size 2,4,6,8

Retail $284.5 Black Print

AQ/AQ AW16-2007 Size 2,4,6,8 Retail $204 Lady Pink


Cream White

LINE SHEET


AQ/AQ AW16-2001 Size 2,4,6,8 Retail $204 Cream Pink


Black

HALSTON HERITAGE AW16-3009 Size 2,4,6,8 Retail $295

Foam

HALSTON HERITAGE AW16-3008 Size 2,4,6,8 Retail $425 Bone-Black


Black


Cobalt


Lotus


Black


Eggshell

LINE SHEET



Black

9796

Kay Unger 124613


Champagne

Kay Unger K140063

Size 2,4,6,8 Retail $540 Pink Multi

Kay Unger 124774-S

Size 2,4,6,8 Retail $530 Black Gold

Kay Unger 30D673-S


Royal

Kay Unger K181102


Champagne

Kay Unger K140017-S Size 2,4,6,8 Retail $548

Butter

Kay Unger K116004


Cream

LINE SHEET


Kay Unger 12J4582

Size 2,4,6,8 Retail $250 Ivory Multi

Tadashi Shoji AQL15020M-BK/WH


Black / White

Tadashi Shoji ARL15110M-SILVR


Silver

Tadashi Shoji APU2132M-IV/BK

Size 2,4,6,8 Retail $348 Ivory / Black

Tadashi Shoji APJ2136M-SS/BK

Size 2,4,6,8 Retail $368 Steel / Black

Tadashi Shoji APZ15037S-WHITE


White

Tadashi Shoji ARI15073B-BK/SL


Black / Silver

Tadashi Shoji 738814LX-BLACK


Black

Tadashi Shoji 3K1169L-ANTPK


Antique Pink

LINE SHEET


9998

Brand Founded Business Type Vendor Information HeadQuarter ShowroomWholesale

PriceRetail Price

MOQ Lead time Collection

Ted Baker 1988 Retail/Wholesale [email protected] London, United Kingdom

Cooper Design Space860 S. Los Angeles St, suite

220 (2nd floor)Los Angeles, CA 90014

$49.5-$382.5 $110-$850 $3500 USD 3-4 months2 Collections a year

Spring/Fall

Alice+Olivia 2002 Retail/Wholesale

Lauren BochnerT : +1 (646) 790 8069

[email protected]

450 W 14th St Fl11 New York City, NY

450 W 14th St Fl11 New York City, NY

$54-$382.5 $120-$850 $3000 USD 3-4 months4 Collections a year

Spring/Pre-fall /Fall/Holiday

Kay Unger 1994 Retail/Wholesale [email protected] 8th Ave, New York, NY

10018(212) 302-5556

New York Showroom1407 Broadway, 15th floor

New York, NY 10018T: 212-549-8510T: 212-391-8753

$45-427.5 $100-$9507 styles

($2000 USD)2-3 months

2 Collections a yearSpring/Fall

Tadashi Shoji 1982 Retail/Wholesale [email protected] East 44th Street

Los Angeles, CA 90058

530 Fashion Avenue Room 1900

New York, NY 10018$22.5-$270 $50-$600 $2500 USD 4 months

4 Collections a yearSpring/Pre-fall /Fall/Holiday

AQ/AQ 1999 Retail/Wholesale [email protected] G08 Ability Plaza 308

Kingsland Road London, E8 4DT United Kingdom

Parlor Showroom89 Fifth Ave, Suite 902,

New York, New York 10003$29.48-$160.65 $65.5-$357 $2000 USD 2-3 months

2 Collections a yearSpring/Fall

Halston Heritage 1968 Retail/Wholesale [email protected] West Fifth Street, 11th

FloorLos Angeles, CA 90017

1201 West Fifth Street, 11th Floor

Los Angeles, CA 90017$427.5-$447.75 $95-$995 $3000 USD 3-4 months

4 Collections a yearSpring/Resort/Pre-fall

/Fall

V e n d o r I n f o r m a t i o n

Capsule is the fashion and lifestyle trade show that combines the best high-end, progressive brands and directional, independent designers. Capsule is the

premiere gathering of the finest clothing and accessories brands from around the world. More than a tradeshow, the brands who participate in Capsule make up a community that is shaping the future fashion landscape.

TIME & LOCATION

LAS VEGAS MEN'S & WOMEN'S SS17August 15, 9AM-6PM August 16, 9AM-6PM August 17, 9AM-4PM The Venetian Ballroom, 2nd Floor 3355 S Las Vegas Blvd 89109 NEW YORK WOMEN'S SS17September 17, 9:30AM-6:30PM September 18, 9:30AM-6:30PM September 19, 9:30AM-5:30PM Pier 94, 711 12th Ave, NYC 10019 LOS ANGELES WOMEN'S SS17October 17, 9AM-6PM October 18, 9AM-6PM California Market Center, 110 East 9th Street, Los Angeles 90079

CONTACT

CAPSULE SHOW80 8th Ave/Ste #202New York, NY 10011+1 212 206 8310capsuleshow.com

GENERAL INQUIRIES & BOOTH SALESinfo[at]capsuleshow.com

PR & SPONSORSHIPSEdina Sultanikedina[at]capsuleshow.comDFD

6.3 TRADE SHOWS

101100

SEASONAL BUYING CALENDAR

Wk 1 Wk2 Wk 3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4 Wk 1 Wk2 Wk3 Wk 4

Spring 17Fall 17Spring 17Summer 17Fall 17

HolidaySpring 17Fall 17Spring 17Summer 17Fall 17HolidaySpring 17Fall 17Spring 17Summer 17Fall 17Holiday

Buying TripTrade Show

Note: Flying in LA for buying trip first, and then go to NYC for both buying and tradeshow I will visit my vendors in individual show room, I will go to tradeshow to see trends and potential brands My buying trip will be 10 days in March and September (Trips and Budget: flight ticket, food, hotel)

Receive SpringIssue Spring P.O Spring Lead Time 3.5 monthsSummer Lead Time 3 months Receive Summer Preview Issue Summerl P.O

Halston Heritage 3-4 months

Preview

Preview Issue Holiday P.O Holiday Lead Time 3.5 months Receive Holiday

Receive SpringPreview Issue Fall P.O Fall Lead Time 2.5 months Receive Fall

AQ/AQ 2-3 monthsPreview Issue Spring P.O Spring Lead Time 3 months

Buying trip Buying tripCapsuleshow

NovemberVENDOR Lead Time Season March April May June July August September October

Preview

December January Febuary

Issue Fall P.O Fall Lead Time 3 months Receive Fall

Alice+Olivia 3-4 months

Ted Baker 3-4 months

Preview Issue Fall P.O Fall Lead Time 3 monthsSummer Lead Time 3 months Receive Summer

Preview Issue Holiday P.O Holiday Lead Time 3.5 months

Receive Fall

Receive Spring

Preview Issue Spring P.O Spring Lead Time 3.5 months

Preview Issue Spring P.O Spring Lead Time 3 months

Receive SpringPreview Issue Summerl P.O

Receive Holiday

Kay Unger 2-3 monthsPreview Issue Spring P.O Spring Lead Time 3 months Receive Spring

Preview Issue Fall P.O Fall Lead Time 2.5 months Receive Fall

Tadashi Shoji 4 months

Preview Issue Spring P.O Spring Lead Time 4 months

Receive HolidayPreview Issue Fall P.O Fall Lead Time 4 months Receive Fall

Preview Issue Holiday P.O Holiday Lead Time 4 months

Receive SpringSummer Lead Time 4 months Receive Summer Preview Issue Summer P.O Fall Lead Time 4 months

6.4 BUYING CALENDAR

102

VISUAL MERCHANDISING

07 7.1 Store Overview 7.2 Floor Plan 7.3 Store Fixtures 7.4 Feature Wall 7.5 Store Interior

105104

7.1 STORE OVERVIEW

Store NameSister's Tale

TypeFashion retail store

StyleHigh quality products with elegant and modern tailoring

Store Size1300 sq ft

LocationLane 223, Section 4, Zhongxiao E Rd, Xin YI District, Taipei City, Taiwan 106

107106

43‘ 4’’

11‘ 0’’ 11‘ 0’’

30‘ 0

’’

Hiding Storage

Window

0.5 Inch = 3 feet

Kitchen

Kitchen

Table

Dressing Room

Display Table

Restroom

Shel

ves

Shel

ves

Chair Chair

Hiding Storage

Hiding Storage

Window

Dressing Room

mirror mirror

Cash Wrap

M

M

M

M

MM

MM

Func

tiona

l Des

k

Chair Chair

Storage

Store Size: 1300 sq ft

7.2 FLOOR PLAN 7.3 STORE FIXTURES

108 109

7.4 FEATURE WALL

43‘ 4’’

11‘ 0’’ 11‘ 0’’

30‘ 0

’’

Hiding Storage

Window

0.5 Inch = 3 feet

Kitchen

Kitchen

Table

Dressing Room

Display Table

Restroom

Shel

ves

Shel

ves

Chair Chair

Hiding Storage

Hiding Storage

Window

Dressing Room

mirror mirror

Cash Wrap

M

M

M

M

MM

MM

Func

tiona

l Des

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Chair Chair

Storage

111110

7.5 STORE INTERIOR

43‘ 4’’

11‘ 0’’ 11‘ 0’’

30‘ 0

’’

Hiding Storage

Window

0.5 Inch = 3 feet

Kitchen

Kitchen

Table

Dressing Room

Display Table

Restroom

Shel

ves

Shel

ves

Chair Chair

Hiding Storage

Hiding Storage

Window

Dressing Room

mirror mirror

Cash Wrap

M

M

M

M

MM

MM

Func

tiona

l Des

k

Chair Chair

Storage

113112

43‘ 4’’

11‘ 0’’ 11‘ 0’’

30‘ 0

’’

Hiding Storage

Window

0.5 Inch = 3 feet

Kitchen

Kitchen

Table

Dressing Room

Display Table

Restroom

Shel

ves

Shel

ves

Chair Chair

Hiding Storage

Hiding Storage

Window

Dressing Room

mirror mirror

Cash Wrap

M

M

M

M

MM

MM

Func

tiona

l Des

k

Chair Chair

Storage

114

BRANDING

08

8.1 Logo 8.2 Shopping Bag 8.3 Letherhead and Envelope 8.4 Business Card 8.5 Tags 8.6 Tote Bag 8.7 Mug 8.8 Sleep Tee 8.9 Brand Stickers

116 117

8.1 LOGO

R= 241

G=111

B=149

R= 0

M=0

Y=O

K=100

8.2 SHOPPING BAG

Size: S: 11 x 14 x 7 cmM: 18 x 21 x10 cmL: 26 x 31 x 12 cm

Cost: S: $0.3 eachM:$0.4 eachL: $0.5 eachMinimum Order: 1000 per shoping bags

119118

8.3 LETTERHEAD AND ENVELOPE

Dimensions: 8.5" X 11"Cost: $0.05 eachMinimum Order /Year: 500 per Letter Head

Dimensions: 3.875" X 8.785"Cost: $0.08 eachMinimum Order /Year: 500 per Envelope

8.4 BUSINESS CARD

Dimensions: 3.5" X 2"Cost: $0.05 eachMinimum Order / Year: 500 per color Business Card

120 121

8.5 TAGS

Dimension: 3.5" x 2"Cost: $0.05 eachMinimum Order / Year: 500 per color

8.6 TOTE BAG 8.7 MUG

Dimensions:11-ounce: 3.8” h x 3.2” diameterMaterial: Ceramic constructionCost: $2 eachMinimum Order: 100 per mug

Dimensions: 16"l x 16"w; Strap: 28"lMaterial: Exterior:100% sturdy brushed polyester Interior:100% polyester nonwoven laminateCost: 0.7 eachMinimum Order: 100 per tote bag

123122

8.8 Sleep Tee

Dimensions: 35.375" (89cm) in total lengthMaterial: 100% cottom constructionCost: $2.50 eachMinimum Order: 100 per sleep tee

8.9 Brand Stickers

Size: 1 1/2 inchFinish: MatteCost: $0.05 eachMinimum Order: 100 per sticker

124

MARKETING PLAN

09 9.1 Marketing Objective 9.2 Marketing Strategy 9.3 Marketing Channel 9.4 Marketing Calendar 9.5 Marketing Budget

127126

9.1 Marketing Objectives

To introduce Sister’s Tale to the fashion market in Taipei City and the local communities in Xinyi district• Hold grand opening party in the store

To develop brand awareness with elegant and modern brand image• Through campaign, advertising , promotions , store events, and digital medias

To increase in sales• Achieve sales goal of $416,352 in year 1• Increase of 5% sales to $437,169 in year 2

To grow social media followers• 5000 likes on Facebook fan page in first year• 5000 followers on Instagram in first year

To raise loyalty customers• Membership can reach 100 people in the first month. • Increase 10% members every month• Reach at least 700 membership in the first 6 months

128 129

9.2 Marketing Strategy

Branding Campaign - Enjoy Sister's time with us

The campaign helps Sister's Tale show brand personality and styles. Sister's Tale is the story of two best friends with two personaliy and styles. We would love

to see our customers bring their sisters or BFF who loves dressing up everyday, and enjoy the joyful experience with us. We will guide them in developing and expressing unique sense of style.

Promotion Channel: Email, Facebook, Instagram, Line, Official WebsiteGoal: To develop brand awareness with elegant and modern brand image

Bring Your Sisters and best friends to Sister's Tale

Ted Baker

130 131

Date: Saturday, Feb 03, 2017

Time for media: 12pm-5pm detail

Time for public: 2pm-7pm detail

Location: Sister’s Tale Store

Promotion Channel: Email, Facebook, Instagram, Line, Official Website

Special Offer: The first 60 guests will receive our special gifts - tote bag

Promotion: Purchase more than $300 get 10% off

Invite: Neighbors, friends, families, suppliers and local press

Special Guest: Taiwan Fashion blogger Grace Chen

Budget: $4,500(Ribbon cut, balloons, ad signs, food and beverages, decoration, blogger invited, grand opeing gifts, print materials)

Grand Opening

A successful grand opening evokes excitement and curiosity. Grand opening is the great opportunity to network and build relationships with

local customers, press, and local business people. Sister’s Tale will launch our grand opening party on our first day. We are hosting a ribbon cutting ceremony and we will invite fashion blogger and editors to be our special guest. We will introduce our brands, and the new collection from unique and nearly exclusive brands. Attendees are welcome to try and purchase the merchandise. We will hand out catalogs, and exchange business cards to keep in touch with all the participants. We will be hosting with champagne and desserts to celebrate our opening party. To maximize the store reputation, Sister’s tale will use a press release to communicate with the media and our target customers. We will send out our grand opening invitation through email and post on social media to our potential customers. To increase the store traffic, Sister’s Tale will invite fashion blogger, Grace Chen to join our opening moment.

SPECIAL GIFT - Tote Bag

Sister's Tale Grand Opening Invitation for Public Mockup (Source: Ted Baker)

133132

Be My Valent ine Event

Looking for new outfit for your valentine? Sister’s Tale would be happy to bring this elegant and unique look for your special moment. We are also

happy to give you some advise for a few gift ideas. We will feature special gifts that can be shared with the couple on this special holiday. Sister’s Tale will provide free gift-wrap service to give our customer feel special.

Date: 12-14 February, 2017


Budget: $ 1000 (Rose and macaroon)

Special Offer: Gift with purchaseGentleman: Receive roseLady : Receive macaroon (You can take the gift with you or pick up with the receipt on Feb 14)


Sister’s Tale will hold a special occasion new year preview party in the store. We will hold a mini runway show in the store showing our latest holiday

women’s collection. We will invite our membership clients to our store to preview the new Women’s Holiday 2017 collection. We will be hosting with champagne and desserts to celebrate the special moment in your life.

Date: December 10th, 2017 1pm-4pm

Mini Runway Show Time: 2pm-3pm


Budget: $ 4,700 (Food and beverages, model, invitaion, decoration, etc)

Invite: 80 guests, including press, blogger, and all VIP members


Special Occasion-New Year Preview Party

Sister's Tale Be My Valentine Invitation Mockup (Source: Pinterest)

Sister's Tale Special Occasion New Year Preview Party Invitation Mockup

(Source: Ted Baker)

134 135

Clearance Sale

Sister’s Tale will have two major clearance promotion sale in a year. Clearance sale is an effective strategy to help gain in-store traffic, increase sales and reduce

inventory. We will offer free food and drinks duringr VIP member period.

Summer Clearance Sale

Date: 11-20 August, 2017 11-15 August : Princess and Queen VIP member only

Budget: $300 (Food and beverages)

Promotion: 25% off for entire store


Winter Clearance Sale

Date: 22-31 January, 2018 22-26 January : Princess and Queen VIP member only

Budget: $300 (Food and beverages)

Promotion: 30% off for entire store


Holiday Sale

Join us during holiday traditions to celebrate Christmas. Shop the latest fashions and accessories in the trendy Sister’sTale womenswear boutique.

Find the perfect holiday outfit to celebrate this special holiday with us. Sister’s Tale will captivate you with exquisitely decorated christmas tress and mantles brimming with fresh flowers.

Date: 23-25 December, 2017 Promotion: 15% off for entire store


Special Offer: Free Gift wrapping

Budget: $700 (Christmas decoration, wrapping supplies)

Sister's Tale Winter Sale Mockup (Bottom)Sister's Tale Summer Sale Mockup (Top)

Sister's Tale Holiday Sale Mockup (Source: Pinterest)

137136

9.3 Marketing Channel

Off ic ia l Website

Sister’s Tale official website is the perfect platform to build a dependable and positive image. It provides an opportunity to create store awareness and make a strong impression on our customers. Though Sister’s Tale website, customers are able to find our latest collection, upcoming events, sales, and news and

information about the store. Every customers can register Sister’s Tale membership - exclusive VIP room on our website.

Website:www.sisterstale.com

Budget:Total cost: $1700One time registration $600Website maintenance per month $100

Goal: To develop brand awareness and brand imageFrequency: Weekly update

Sister's Tale Offical Website Mockup (Source: Ted Baker)

138 139

Social Media

The research shows that Taiwanese consumers love western culture and their shopping behavior is influenced by celebrity. My consumers prefer to follow celebrity’s fashion style from social media and purchase the band that celebrities had used. They believe the celebrity represents the latest fashion style.

Our target customers enjoy using Internet and social media. With platforms such as Facebook and Instagram we can generate tremendous online exposure for our brand, which can allow us to show our products and service. In addition, social media can help us listen to people are saying, including our customers, competitors and peers. As a result, we will use social media as our biggest promotion medium.

Social Media- Facebook

Budget: $0Frequency: 3 times/weekGoal: Achieve 5000 likes on Facebook fan page in first year

The Facebook fan page is one of the most popular social media platform to interact with customers. According to Facebook official data, there are over 1.59 billion monthly active Facebook users, which is a 14 percent increase year over year. There are 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source:Facebook as of 1/27/16). Based on the research from the Statista, Facebook is the most popular social networks in Taiwan. There are at least over 10 million Taiwanese who use Facebook everyday, which is 40% of the total Taiwanese population. Sister’s Tale will update our latest collections, upcoming events, and special promotion three times a week continually to increase brand awareness, sales, and followers. It is a great platform for us to receive different feedback from our customers and stay connected with foreign customers in other parts of Asia. We will also encourage our customers to “check-in” on Sister’s Tale Facebook fan page to drive more traffic.

Sister's Tale Facebook Fan Page Mockup (Source: Ted Baker)

141140

Social Media- Instagram

Budget: $0Frequency: EverydayGoal: • To achieve 5000 followers on Instagram in first year• To develop brand awareness and brand image

Instagram is another popular social media platform for my target customer in Taiwan. According to sproutsocial.com, there are more than 40 billion pictures shared and 400 million monthly active users, generates an average images per day. It is a strong visual media for telling a compelling story about Sister’s Tale brand to our customer. We will create a hash tag: “Sisterstale” to allow our customer easily search our image on Instagram. We will post photo/video three times a day to increase brand awareness as well as Instagram follower. Sister’s Tale will publish attractive images including new merchandise, upcoming events, promotion, latest collections, store image, lifestyle, styling, and look-book.

Sister's Tale Summer Instagram Mockup(Source: Alice+Olivia, Kay Unger, Ted Baker, TadashiShoji)

142 143

Social Media- Line

Budget: $27/month for line public accountFrequency: 2 times/weekGoal: To develop brand awareness and brand image

Line is the most popular social networking app for Taiwanese smartphone users among all social media platform. It reaches nearly 75% of Taiwan population. According to Line official announcement, there are more than 400 million registered users worldwide as of April 2014. Line is a new communication app which allows people to make free video calls, messages, photos, voice messages, contacts, location information worldwide. It is a great social media platform for Sister’s Tale to communicate with our client.

People can follow Sister’s Tale official account for exclusive news, update events, latest collection, promotions, and more.

Line App Timeline allow us to exchange stories with our customers by sharing latest merchandise photos, texts, videos, and stickers on Sister’sTale Timeline.

Sister's Tale Line App Mockup (Source: Line, Ted Baker)

145144

Lookbook

A lookbook is an essential piece to create a strong visual content for fashion brands. It allows the brand to maintain loyal customer

relationship and engage potential customer. Sister’s Tale will provide lookbook in store for our walk-in customers. Customers are able to find the latest lookbook on Sister’s Tale website and social media.

Frequency: 4 times/year (Every collection) *300Channel: Facebook, Instagram, Line, Official WebsiteBudget: $50/time , $200/year

Email Newsletter

Email marketing is one of the strongest marketing channels. It helps the brand to deliver personalized messages and to gain the attention of a

large number of customers at a very low cost. An effective email marketing allows you to maintain strong customer relationship and increase re-purchase rate.

Content: New collections, Store Event, Promotion event, Latest media and press news

Channel: Email Frequency: 2 times/month Budget: $40/month, $480/year

S / S 1 7

L O O K B O O K

WOMENSWEAR COLLECT ION

Sister's Tale Lookbook Mockup (Source: Ted Baker)

Sister's Tale Summer Email Newsletter Mockup (Source: Ted Baker)

146 147

Online Search Engine Keywords

As a start-up company, online search engine is one of the most effective way that offers us the opportunity to put Sister’s Tales’ ads in front of motivated potential customer. By paying the advertisements, Sister’s Tale will appear on search engine results pages to make our brand easy to search online. It is a

great marketing tools to promote our merchandise and grow the brand recognition. Google and Yahoo are the top search engines in Taiwanese market, Sister’s Tale will purchase keywords to allow users to easily find our brand online.

Budget: $0.3/per click $13/day$200/month per search enginesTotal: $4,800/year

Frequency: Every month

Goal: To build brand recognition and brand image

Keywords:Sisterstale, womenswear, occasional dress, cocktail dress, gown, ted baker, alice and oliva, kay unger, tadashi shoji

Facebook Ads

Apart from Sister’s Tale Facebook fan page, We will purchase Facebook Ad banners to promote the sale promotions and new product arrivals in order

to increase sales and brand recognition. The advertisements on Facebook will more attention from our potential customers in our target demographics. The ads will show our brand campaign and our latest collection to give our potential customers a preview of the Sister’s Tale aesthetic.

Budget: $300/month, Total cost: $1200

Frequency: 4 times/year. (March, June, September, December)

Goal: • To Achieve 5000 likes on Facebook fan page in first year• Increase customer attention and awareness • Reach more than 200 clicks transferring to our social media platform and more than 30 “Likes” by one Ad purchase

Sister's Tale Summer Facebook Ads Mockup (Source: Ted Baker)

Ted Baker

149148

Magazine Advert isement

Advertising in magazines is a cost-effective way to promote a new brand and to reach the current and potential customers. As a small start up, Sister’s Tale would advertise its brand awareness in well-known fashion magazines to draw attention to our clients. According to the largest online bookstore kingston.com.tw, Bella is one of the top selling fashion magazine in Taiwan. We will place our campaign to increase our brand image and brand reputation.

Name of Magazine: Bella 濃濃

Style: Fashion and beatuy

Frequency: 4 times a year (March, June, September, and December)

Budget: $2,300/time per page Total: $9,200/year

One Page Ad

MRT Platform Advert isement

Sister’s Tale will be located in XinYi district. The Taipei Metro Xinyi Line is a high-capacity rapid transit line currently operational in Taipei, Taiwan. According to Metro Taipei website, there were over 1.75 million passengers per day in 2015. We will place ads in the MRT platform to bring more traffic to the store.

Frequency: 3 times/year. (February, May, October)Budget: $2,700/month, Total: $8,100/year

MRT Platform in XinYi Station Mockup (Source: Ted Baker)

Sister's Tale Magazine Mockup (Source: Ted Baker)

Ted Baker

150 151

Sisters VIP Room

How to join:Sign up membership by email

Key Benefits:Redeem $5 discount for first purchase

Budget: membership cards printing: $0.25*500 =$25/year

Sister’s Tale’s Exclusive VIP Room

Sister’s Tale’s exclusive VIP room is a loyalty membership program that designed to reward our customers shopping at Sister’s Tale. Every customers can sign up Sister’s tale VIP room at any events, in store, and in our official website to receive $5 dollars discount for their first purchase. The VIP Room is divided into three levels:

Princess VIP Room

How to joinSpend $1500/year

Key Benefit:Receive birthday gift - Mug5% off on any regular price product Priority clearance sale

Budget: Mug $2*200=$400/year

Queen VIP Room

How to join: Spend $3000/year

Key Benefit:Receive birthday gift - Sleep TeeFree gift wrapping service 10% off on any regular price productPriority clearance sale

Budget: Sleep Tee $2.5*200=$500/yearSister's Tale VIP Room Mockup

Ted Baker

153152

Blogger

Nowadays, bloggers are one of the most effective and powerful ways to connect with the audiences. Bloggers have the potential to build content and bolster brand message. They have significant influence on the purchase behavior of customer. Especially in fashion industry, fashion followers tend to follow number of bloggers at once to see what is on trend. They also helps to explain the style and how the merchandise can be used to achieve a particular look. Sister’s Tale will find one of the top fashion bloggers who can reach our target audience.

Grace Chen is one of the popular blogger in Taiwan. She maintains her blog, Facebook, and Instagram with the latest trend and her own fashion style. She has around 1 million Facebook follower. Grace’s style still bears a feminine twist with the inclusion of floral details or cut outs.

Grace Chen

Blogger/Model

Blog: https://www.facebook.com/gracetw1988 http://tw.weibo.com/gracetw

Follower: 1 million

Style: Fashion and Beauty

Frequency: 3 times/year. (Feb, July, November)Budget: $1300/month, Total cost: $3,300

Photo by Grace Chen (Source: Facebook)

154 155

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanGrand Opening Party February 3, 2016

Valentines Event Feb 12 - Feb 14

Special Occasion New Year Preview Party December 10, 2016

Summer Sales Aug 11- Aug 20

Winter sales Jan 22- Jan 31

Christmas Sales Dec 23 - Dec 25

Sister's Tale Website Weekly update Weekly update Weekly update Weekly update Weekly update Weekly update Weekly update Weekly update Weekly update Weekly update Weekly update Weekly update

Facebook Fan Page 3 times/week 3 times/week 3 times/week 3 times/week 3 times/week 3 times/week 3 times/week 3 times/week 3 times/week 3 times/week 3 times/week 3 times/week

Instagram 3 times/day 3 times/day 3 times/day 3 times/day 3 times/day 3 times/day 3 times/day 3 times/day 3 times/day 3 times/day 3 times/day 3 times/day

Line 2 times/week 2 times/week 2 times/week 2 times/week 2 times/week 2 times/week 2 times/week 2 times/week 2 times/week 2 times/week 2 times/week 2 times/week

Online Search (Google) Ads Ads Ads Ads Ads Ads Ads Ads Ads Ads Ads Ads

Online Search (Yahoo) Ads Ads Ads Ads Ads Ads Ads Ads Ads Ads Ads Ads

Magazine Ads Ads Ads AdsTaipei Metro Platform Ads Ads Ads AdsFacebook Ad Ads Ads Ads Ads

VIP Membership Email 2 times/month 2 times/month 2 times/month 2 times/month 2 times/month 2 times/month 2 times/month 2 times/month 2 times/month 2 times/month 2 times/month 2 times/month

Lookbook & Catalog Printing x300Fashion blogger

9.4 Marketing Calendar

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan TotalGrand Opening Party $4,500 4,500$ Valentines Event $1,000 1,000$ Special Occasion New Year Preview Party $4,700 4,700$ Summer Sales $300 300$ Winter sales $300 300$ Christmas Sales $700 700$ Sister's Tale Website $600 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 1,700$ Facebook Fan Page $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 -$ Instagram $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 -$ Line $27 $27 $27 $27 $27 $27 $27 $27 $27 $27 $27 $27 324$ Online Search (Google) $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 2,400$ Online Search (Yahoo) $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 2,400$ Magazine $2,300 $2,300 $2,300 $2,300 9,200$ Taipei Metro Platform Ads $2,700 $2,700 $2,700 8,100$ Facebook Ad $300 $300 $300 $300 1,200$ VIP Membership $925 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 925$ Email $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 $40 480$ Lookbook & Catalog Printing x300 $50 $50 $50 $50 200$ Fashion blogger $1,200 $1,200 $1,200 3,600$

$11,442 $3,167 $567 $3,267 $3,217 $1,767 $867 $3,217 $3,267 $1,767 $8,617 $867 42,029$

9.5 Marketing Budget

156

OPERATION PLAN

10

10.1 Company Ownership10.2 Company Structure10.3 Roles and Responsibilities10.4 Employee Benefits10.5 Store Policies and Rules

158 159

10.1 Company Ownership

Sister’s Tale is a private retail business owned and founded by Jasmine Jian. Born and raised in Taiwan, came to the U.S in 2008 for Bachelor degree in University of Oregon. Jasmine graduated from Academy of Arty University, San Francisco in 2016, with a master’s degree in fashion merchandising. With her passion for

fashion and the mixture of Asian and western cultures, she will establish her fashion boutique in February 2017. Sister’s Tale will hire four employees in the store, including one full-time store manager, two part-time fashion advisors, and one intern.

161160

10.2 Company Structure

163162

10.3 Roles and Responsibilities

CEO/Owner (Full-Time)Responsibilities1. Source new vendors and purchase merchandise from designated product lines2. Attend trade shows and buying trips3. Control inventory and estimate customer’s needs4. Formulate pricing strategy by reviewing merchandising activities, determining additional needed sales promotions5. Manage the financial plan of the business effectively to react to trend and seize opportunity throughout the season 6. Develop visual merchandising to attract customers by designing creative window and in-store displays7. Build yearly marketing plans to increase sales and brand awareness to achieve company goal8. Determine marketing strategy changes by reviewing operating and financial statements.

Store Manager (Full-Time) Responsibilities:1. Maintain store employees by recruiting, orienting, selecting and training staff2. Complete store operational requirements by scheduling and assigning employee tasks3. Coach Fashion Advisor to achieve sales goals 4. Ensure that customers have a great shopping experience and completing many other duties necessary to run the store in an effective and efficient manner5. Store event planning and implement6. Support CEO for buying tasks, such as assortment plan, merchandise time calendar, and product sourcing7. Update news and information on social media and website

Fashion Advisor (Part-time) Responsibilities:1. Greet every customer and provide the best shopping experience2. Introduce Sister’s Tale brand image and all product categories to client3. Engage with clients to build long-term relationships in order to raise brand loyalty4. Provide professional advice and develop the sense of style for each clients5. Help our customers understanding their body shape, define their individual style and understand their needs6. Achieve monthly objectives and be accountable for sales results

Intern (Part-time)Responsibilities:1. Support store manager and perform daily store maintenance tasks, including inventory, price markdowns, and cleaning2. Assist CEO with Visual merchandising (displays and re-merchandising)3. Help store manager for store events and promotions4. Assist Store manager for social media update

164 165

10.4 Employee BenefitsPaid holidays, Sick Days and Yearly Vacation in total 10 days Eligible after one year of employmentPaid holidays: 1 day (Chinese New Year)Sick Days: 2 daysPersonal Time-off: 7 days

Raise PolicyEmployees will receive annual raises 1%~5% based on individual performance and company’s overall performance

Health Insurance Sister's Tale provides health insurance, which covers $3,600 a year for every employee who is working with Sister's Tale for at least six months

Employee DiscountAll Sister's Tale employees will receive 30% off of all full price products (exclude: sales, markdown, promotional items)

10.5 Store Policies and RulesHours of OperationMonday-Friday 12am - 9pmSaturday-Sunday 12am - 10pmClose on TuesdaySister’s Tale will open 312 days in a year

Return Policy: Merchandise may be exchanged or returned for a store credit within 14 days of the original purchase date when accompanied by original sales receipt. All merchandise returned for exchange or store credit must be in perfect salable condition. Please note all final sales products are not eligible for return or exchanges

Payment:Sister's Tale will accept cash, debit/credit cards (Visa and Mastercard), and gift cards

166

FINANCIAL PLAN

11

11.1 Financial Summary 11.2 Start Up Cost 11.3 Assortment Plan 11.4 Future Growth

168 169

Year 1 Year 2 Year 3Sales in Dollars 458,890.00$ 481,834.50$ 505,926.23$ Sales in Units 1290 1341 1394Average Retail Price 355.73$ 359.29$ 362.88$

Cost of Sales 234,181.40$ 224,756.44$ 235,994.27$

Gross Margin % 49% 53% 53%

Average Inventory 111,530.24$ 103,484.78$ 88,134.00$

Turnover Rate 4.11 4.66 5.74

Net Profit 18,631.17$ 19,562.73$ 21,519.00$

Profit Percentage 4.06% 4.06% 4.25%

Growth Rate 5% 10%

Breakeven Sales 380,342.10$ Breakeven Units 1069

Payback Period Cash Outflow 117,302.23$ Cash Inflow 18,631.17$

6.3 years

Financial HighlightsMy First Year Sales: $458,890Average Retail Price: $355Total Sales in Unit: 1290Initial Markup: 55%

Sister’s Tale is a start up business in the women’s ready to wear and accessories market as a boutique on Xin Yi Road, one of Taipei’s most recognized areas. This area emerged in the luxury residential development, and high-end density department stores and shopping malls in Taiwan, including ShingKong Mitsukoshi

department stores, Bellavita, and the Taipei 101 shopping mall. Research findings show that the area will bring lots of foot traffic, due to the fact that Xin Yi district is the second most popular shopping location for tourists, and the prime shopping area in Taipei.

Foot-flow- 40 people per dayBased on the research, the foot flow at Taipei 101 is around 40,000 people per day. If 5% of people walking around the area will visit around 50 stores on the street, the foot traffic for Sister’s Tale will be around 40 visitors per day. (40,000*5%)/50

Conversion- 10%Sister’s Tale is located in, a high-income residential area with lots of tourists which attracts high end shopping customers with a huge appetite for expensive goods. However, Sister’s Tale is a start up business with no brand recognition, thus conservatively the conversion will be only 10% at the first year. We will have approximately 4 buying customers per day (40*10%).

11.1 Finanical Summary

170 171

Page of 91 106

Monthly Sales in Year 1

Feb

Mar

April

May

June

July

Aug

Sep

Oct

Nov

Dec

Jan

$0 $25,000 $50,000 $75,000 $100,000

$50,384$96,369

$85,412$17,514$17,514$17,514

$6,967$34,836

$38,320$52,255

$34,836$6,967

Year 1 Sales $458,890Monthly Sales in Year 1December and November are the best selling month of the store in first year, because customer will be prepared to attend to christmas party in December and year-end party in January and Febuary. Sister's Tale will offer Christmas sales and special occasion New Year preview party in December to increase the store traffic. December yield the highest sales contribution 21.94% with $91,361 sales. The slowest month are February and July with a 1.31 contribution.

2 0 1 7 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Yr-1 Total

Monthly Sales in Year 1 $6,967 $34,836 $52,255 $38,320 $34,836 $6,967.28 $17,514.00 $17,514.00 $17,514.00 $85,412.40 $96,369.20 $50,384.40 $458,890% of Total Annual Sales 1.52% 7.59% 11.39% 8.35% 7.59% 1.52% 3.82% 3.82% 3.82% 18.61% 21.00% 10.98%% Mark Down 10% 8% 8% 8% 8% 8% 25% 8% 8% 8% 19% 30% 13.40%

Febuary Grand Opening Party $4,500Taipei Metro Platform Ads $2,700Sister's Tale Website $600Fashion blogger $1,200Valenitnes Event $1,000VIP Membership $925Online Search (Yahoo) $200Online Search (Google) $200Lookbook & Catalog Printing x300$50Email $40Line $27

172 173

Total Expenses percentageWages 12.0%

Tailoring Service 0.5%Rent 14.4%

Marketing Expense 9.2%Travel expense 1.3%

Health Insurance 0.9%Insurance 0.8%

Accounting/Books 0.7%Banking 0.1%

Interest Expense 0.3%Depreciation 0.8%

Utilities & Security 0.8%Telephone 0.1%

Supplies 0.8%Misc. Repairs et al 0.1%

Credit Card Transaction Fee 2.0%Shrinkage 0.6%

Wages,12.0%

TailoringService,0.5%

Rent,14.4%

Marke<ngExpense,9.2%

Travelexpense,1.3%HealthInsurance,0.9%

Insurance,0.8%

Accoun<ng/Books,0.7%

Banking,0.1%

InterestExpense,0.3%Deprecia<on,0.8%

U<li<es&Security,0.8%

Telephone,0.1%

Supplies,0.8%Misc.Repairsetal,0.1%

CreditCardTransac<onFee,2.0%

Shrinkage,0.6%

Total Expense

Total Expense Total Expense is $204,877, which is 44.6% of the net sale. There are three major components of our expenditure, which are rent, wages, and marketing expense. My biggest expense is from rental that constitute around 14.4 percent of total expenses and cost $66,000 a year.

Free Taloring ServiceBased on my conversion rate and foot flow, Sister's Tale will have approximately 4 buying customers per day. We assume 50% of buying cutomers need taloring service, and the service for each dress in Taiwan will be around $4. Our monthly taloring service expense is estimated at $208. (4*50%*$4*26 days)

174 175

Page of 97 106

97

Marketing Cost in February

US

Dol

lar

0

3000

6000

9000

12000

Febuary

Grand Opening PartyTaipei Metro Platform AdsFashion bloggerValenitnes EventVIP Membership Sister's Tale WebsiteOnline Search (Yahoo)Online Search (Google)Lookbook & Catalog Printing x300EmailLine

Total Marketing Cost for the first year is $42,029. During our first month of operation, the total marketing cost in February is $11,442..

The major expense is Grand opening party for $4,500. The second major expense is Taipei Metro platform ads, which costs $2700.Please refer to Appendix ( ) of my marketing calendar.

Grand Opening Party $4500

Taipei Metro Platform Ads $2,700

Lookbook & Catalog Printing x300 $50 Email $40 Line $27

Sister's Tale Website $600

Fashion blogger $1,200

Valenitnes Event $1,000

VIP Membership $925 Online Search (Yahoo) $200 Online Search (Googe) $200

Marketing Expense in FebruarySister’s Tale has an annual marketing budget of $42,029, which is 9.2% of the total sales. Marketing will be distributed in promoting the store in various media channel such as official website, social media, magazines, online search and metro platform ads. Social media will be our major marketing channel, because it has lower expense. During our first month of operation, the total marketing cost in February is $11,442, which is 27% of the total marketing expense. The major expense is Grand opening party for $4,500. The second major expense is Taipei Metro platform ads, which costs $2700. In order to develop brand awareness with elegant and modern brand image, Sister’s Tale will hold grand opening party and valentines event in our first month of operation. To promote the store, we will place the ads at metro platform in XinYi station.

176 177

Startup Capital Spending Planand

Monthly Depreciation Expense

Item Detail $ Amount Depreciate ?# Months of Useful Life

Monthly Depreciation

Expense

Technology and PhonesCash Register, Fax/Copier, Printer, PC,

Phones,Software 3,500.00$ Yes 60 58.33$

Selling Floor and Backstock FixturesFloor Fixtures/Shelves, Display Tables, Jewelry

Cases 4,000.00$ Yes 60 66.67$

Leasehold Improvements (Material & Labor)Flooring, Paint, Electrical, Light Fixtures, Fitting

Rooms, Doors, Signage, Awning & Labor 10,000.00$ Yes 60 166.67$

Rent Deposit 3 Months Rent Deposit 16,500.00$ No n/a

Wages and Salaries 3 Months 13,800.00$ No n/a

Marketing Startup Initial Marketing Campaign 15,176.00$ No n/a

Opening Inventory Cost BOM$ Inventory 42,326.23$ No n/a36%

Other Start Up Expenses Permits, Insurance, Utility Deposits, Supplies 2,000.00$ No n/a

Contingency Reserve Extra Cash for Unforeseen Expenses and Repairs 5,000.00$ No n/a

Working CapitalCash Needed in first months to keep bank funds

positive 5,000.00$ No n/a0.36083054

Total 117,302.23$ 291.67$

me

1 manager

1 full time sales

1 part time sales

1 part time sales

The major expense from the start up cost for the first year is the opening inventory $42,326, which is 36% of the total. The start up rent deposit is estimated to be $16,500 for the first 3 months. The monthly rent is 180,000 TWD equal $5500 US dollar. The salaries will be $13,800 for the first 3 months. I will have

one full-time manager, two part-time sales person, and one part-time intern. The total startup cost is $117,302. 30% of it will come from a bank loan and 70% will come from the family, friends, and the owner’s investment. The bank loan will be paid by a monthly principle payment, which is $587 per month with a 3.6% interest rate over 60 months.

11.2 Start Up Cost

178 179

BRANDS

KAY UNGER 11.2% TED BAKER

12.2%

AQ/AQ 12.4%

TADASHI SHOJI 17.1%

HALSTON HERITAGE 21.7%

ALICE+OLIVIA 25.4%

ALICE+OLIVIA HALSTON HERITAGE TADASHI SHOJI AQ/AQTED BAKER KAY UNGER

CATEGORY

Bags 8%

Tops 16%

Bottoms 10% Dresses

66%

Dresses Bottoms Tops BagsBrandSister’s Tale provides Spring/Summer, Fall, and limited collections for each year. we carry 6 brands including ready to wear and accessories. Unit mix for my vendors follows: Alice and Olivia is 25.4%, Halston Heritage is 21.7%, Tadashi Shoji is 17 %, AQ/AQ is 12.4%, Ted Baker is 12.2%, and Kay Unger is 11.2%. We provide 4 sizes for ready to wear: 0,2,4,6. Our retail price range is from $95-$798. We carry 66% dresses, 8% bags, 16% tops, and 10% bottoms. Our peak selling months are April, November, December, and January. These are the hottest period of the year due to the wedding season, Christmas, and Year end party season. Alice and Olivia and Halston Heritage are the brands that we predict to sell the most during our first year in business.

CategorySister’s Tale carries dresses, tops, bottoms, and bags. We carry 856 pieces of the dresses, which is 66% of the total product. During the first year, we are expecting to sell 1290 units at an average retail price $355.

11.3 Assortment Plan

180 181

PRODUCT

0

0.1

0.2

0.3

0.4

Cocktail Dresses Gowns Tops Bottoms Bags Casual Maxi Dresses Office Apparel Jackets

3%4%5%5%8%

10%12%13%

40%

Cocktail Dresses Gowns Tops Bottoms Bags Casual Maxi DressesOffice Apparel Jackets

Price Range $95 - $798Cocktail Dresses $124 - $798Gowns $248 - $745Tops $95 - $440Bottoms $128 - $495Bags $128 - $495Casual $198 - $398Maxi Dresses $265 - $440Office Apparel $259 - $369Jackets $250 - $260

Product and Price RangeWe carry around 40% of cocktail dresses, 3% of gowns, 12% of tops, 10% of bottoms, 8% of bags, 5% of casual wear, 5% of maxi dresses, 4% of office apparel, and 3% of jackets. Price range is between $95 to $798.

Freight, Duty Fee & Taxes: 9%All of the items Sister's Tale carry are imports from America and Europe. We will negotiate with vendors to purchase in larger quantity in bulk to be waived of the shipping charge. We will however incur 9% duty charge in Taiwan. All shipping charge (if applicable), duty fees and taxes are all included in the cost of good (COGs).

183

11.4 Future Growth

Sister’s Tale’s first year sales will be $416,352. Due to the increase of the special occasions, Taiwan female customers need more places to shop for special

occasion dresses. They desire the latest fashion outfits from western continents. However, besides the wedding boutique and few places in department store, there is only few brands carry special occasion clothing in Taiwan. Sister’s Tale currently carries four well-known contemporary designer brands. Because of the growth of the brand awareness and the raise of the loyalty customers, we forecast the second year sales will grow 5% and will continue to grow 10% in the third year.

Online Store We will start selling merchandise online during the third year. From our first and second year retail business experience, we will build a profitable online store for our customers.

Second Retail LocationWe will launch second store location in another major city during the third year.

Expand Merchandise We will expand the merchandise based on the feedback and reviews from our customer and market. Sister's Tale will start carrying shoes, jewelries, and accessories from our current brands. We will also start carrying special occasional clothing for men in the third year.

Inventory and new Brands Our inventory turnover in the first year will be 4.22. The second year turnover will be 4.76, and 5.79 for the third year. We will continue sourcing new popular and fashion global designer brands, and expand our product lines.

184

APPENDIX

12

12.1 Finanical Sheets 12.2 References 12.3 Résumé

187186

55% IMU % Spring/Summer 4.00% 20.00%Fall WinterLimited

SeasonClass

Vendor SKU Item Color Sizes Target Whls Target Retail

Projected SEASON unit sales wholesale total

Projected annual $$

salesMin

Units Min COG Min RetailOpening

Units Opening COG Opening Retail Feb Units Feb COGS Feb Retail Mar Units Mar COGS Mar RetailSPRING CocktailDress TedBaker SS16-1001 SANVIEStitch-detailedskaterdress LightBlue 2,4,6,8 $125.55 279.00$ 4 $502.20 $1,116.00 4 $502 $1,116 2 $271 $603 0 $20 $45 1 $100 $223SPRING CocktailDress TedBaker SS16-1002 FloralPrintRedBlue BrightOrange 2,4,6,8 $107.55 239.00$ 4 $430.20 $956.00 4 $430 $956 2 $232 $516 0 $17 $38 1 $86 $191SPRING CocktailDress TedBaker SS16-1003 AZRAASnakejacquardhighneckdress Beige 2,4,6,8 $166.05 369.00$ 4 $664.20 $1,476.00 4 $664 $1,476 2 $359 $797 0 $27 $59 1 $133 $295SPRING CocktailDress TedBaker SS16-1004 MAHIMASequinflorallacedress Black 2,4,6,8 $247.05 549.00$ 4 $988.20 $2,196.00 4 $988 $2,196 2 $534 $1,186 0 $40 $88 1 $198 $439SPRING CocktailDress TedBaker SS16-1005 MOLINETorchlitflorallayerdress BabyPink 2,4,6,8 $150.75 335.00$ 4 $603.00 $1,340.00 4 $603 $1,340 2 $326 $724 0 $24 $54 1 $121 $268SPRING CocktailDress TedBaker SS16-1006 FAYTHETorchlitFloralskaterdress PaleGreen 2,4,6,8 $116.55 259.00$ 4 $466.20 $1,036.00 4 $466 $1,036 2 $252 $559 0 $19 $41 1 $93 $207SPRING CocktailDress TedBaker SS16-1007 VENMALacedetailskaterdress Black 2,4,6,8 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 2 $287 $637 0 $21 $47 1 $106 $236SPRING Officeapparel TedBaker SS16-1008 CHAYADNeoprenesuitdress Black 2,4,6,8 $116.55 259.00$ 4 $466.20 $1,036.00 4 $466 $1,036 2 $252 $559 0 $19 $41 1 $93 $207SPRING Officeapparel TedBaker SS16-1009 CAPRINETwilightFloralpleatedskirtdress Black 2,4,6,8 $166.05 369.00$ 4 $664.20 $1,476.00 4 $664 $1,476 2 $359 $797 0 $27 $59 1 $133 $295SPRING Officeapparel TedBaker SS16-1010 EMMILYECroppedembellishedtop Navy 2,4,6,8 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 2 $287 $637 0 $21 $47 1 $106 $236SPRING Top TedBaker SS16-1011 BENEERibbedknitcroptop Black 2,4,6,8 $74.25 165.00$ 4 $297.00 $660.00 4 $297 $660 2 $160 $356 0 $12 $26 1 $59 $132SPRING Top TedBaker SS16-1012 EMMILYECroppedembellishedtop Ivory 2,4,6,8 $146.25 325.00$ 4 $585.00 $1,300.00 4 $585 $1,300 2 $316 $702 0 $23 $52 1 $117 $260SPRING Top TedBaker SS16-1013 EMMILYECroppedembellishedtop Black 2,4,6,8 $146.25 325.00$ 4 $585.00 $1,300.00 4 $585 $1,300 2 $316 $702 0 $23 $52 1 $117 $260SPRING Top TedBaker SS16-1014 BENEQUIRibbedknitmidiskirt Black 2,4,6,8 $87.75 195.00$ 4 $351.00 $780.00 4 $351 $780 2 $190 $421 0 $14 $31 1 $70 $156SPRING Bottom TedBaker SS16-1015 PHAEEmbellishedtulleskirt Navy 2,4,6,8 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 2 $481 $1,069 0 $36 $79 1 $178 $396SPRING Bottom TedBaker SS16-1016 ROSHNITorchlitFloralmidiskirt PalGreen 2,4,6,8 $150.75 335.00$ 4 $603.00 $1,340.00 4 $603 $1,340 2 $326 $724 0 $24 $54 1 $121 $268SPRING Bag TedBaker SS16-1017 CHERRIECheerfulcherrycrosshatchbag Navy OnceSize $51.75 115.00$ 2 $103.50 $230.00 2 $104 $230 1 $56 $124 0 $4 $9 0 $21 $46SPRING Bag TedBaker SS16-1018 PHOEBIECrosshatchleathershopperbag PalePurple OnceSize $114.75 255.00$ 2 $229.50 $510.00 2 $230 $510 1 $124 $275 0 $9 $20 0 $46 $102SPRING Bag TedBaker SS16-1019 CHERRIECheerfulcherrycrosshatchbag Navy OnceSize $51.75 115.00$ 2 $103.50 $230.00 2 $104 $230 1 $56 $124 0 $4 $9 0 $21 $46SPRING Bag TedBaker SS16-1020 PHOEBIECrosshatchleathershopperbag PalePurple OnceSize $114.75 255.00$ 2 $229.50 $510.00 2 $230 $510 1 $124 $275 0 $9 $20 0 $46 $102SPRING Bag TedBaker SS16-1021 BONNITABowdetailleathershopperbag Black OnceSize $114.75 255.00$ 2 $229.50 $510.00 2 $230 $510 1 $124 $275 0 $9 $20 0 $46 $102SPRING Bag TedBaker SS16-1022 MAIITexturedleathercrossbodybag Black OnceSize $175.05 389.00$ 2 $350.10 $778.00 2 $350 $778 1 $189 $420 0 $14 $31 0 $70 $156SPRING Bag TedBaker SS16-1023 ALIVIA Navy OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 1 $82 $183 0 $6 $14 0 $30 $68SPRING Bag TedBaker SS16-1024 Hardcaseclutchbag Pink OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 1 $82 $183 0 $6 $14 0 $30 $68SPRING Bag TedBaker SS16-1025 KHLOELoopbowleatherclutchbag PalePink OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 1 $82 $183 0 $6 $14 0 $30 $68SPRING CocktailDress AQ/AQ SS16-2001 INTIADRAPEDFRONTMIDIDRESS PINK 0,2,4,6 $91.80 204.00$ 4 $367.20 $816.00 4 $367 $816 2 $198 $441 0 $15 $33 1 $73 $163SPRING CocktailDress AQ/AQ SS16-2002 CIRQUEPLUNGEFRONTMIDIDRESS CREAMWHITE 0,2,4,6 $91.80 204.00$ 4 $367.20 $816.00 4 $367 $816 2 $198 $441 0 $15 $33 1 $73 $163SPRING CocktailDress AQ/AQ SS16-2003 ZETAPANELLEDMINIDRESS CREAMWHITE 0,2,4,6 $58.95 131.00$ 4 $235.80 $524.00 4 $236 $524 2 $127 $283 0 $9 $21 1 $47 $105SPRING CocktailDress AQ/AQ SS16-2004 YASARDEEPPLUNGEMINIDRESS CREAMWHITE 0,2,4,6 $78.75 175.00$ 4 $315.00 $700.00 4 $315 $700 2 $170 $378 0 $13 $28 1 $63 $140SPRING CocktailDress AQ/AQ SS16-2005 YASARDEEPPLUNGEMINIDRESS BLACK 0,2,4,6 $78.75 175.00$ 4 $315.00 $700.00 4 $315 $700 2 $170 $378 0 $13 $28 1 $63 $140SPRING CocktailDress AQ/AQ SS16-2006 ATHENASTRAPLESSMINIDRESS BLACK 0,2,4,6 $98.55 219.00$ 4 $394.20 $876.00 4 $394 $876 2 $213 $473 0 $16 $35 1 $79 $175SPRING CocktailDress AQ/AQ SS16-2007 ATHENASTRAPLESSMINIDRESS PINK 0,2,4,6 $98.55 219.00$ 4 $394.20 $876.00 4 $394 $876 2 $213 $473 0 $16 $35 1 $79 $175SPRING CocktailDress AQ/AQ SS16-2008 YENANBACKLESSMIDIDRESS BLACK 0,2,4,6 $55.80 124.00$ 4 $223.20 $496.00 4 $223 $496 2 $121 $268 0 $9 $20 1 $45 $99SPRING CocktailDress AQ/AQ SS16-2009 YENANBACKLESSMIDIDRESS NIGHTLIFEPINK 0,2,4,6 $55.80 124.00$ 4 $223.20 $496.00 4 $223 $496 2 $121 $268 0 $9 $20 1 $45 $99SPRING CocktailDress AQ/AQ SS16-2010 BARBSTRAPLESSMIDIDRESS BLACK 0,2,4,6 $88.65 197.00$ 4 $354.60 $788.00 4 $355 $788 2 $191 $426 0 $14 $32 1 $71 $158SPRING CocktailDress AQ/AQ SS16-2011 GRECOCAPEKNEELENGTHDRESS CREAM 0,2,4,6 $108.23 240.50$ 4 $432.90 $962.00 4 $433 $962 2 $234 $519 0 $17 $38 1 $87 $192SPRING Casual AQ/AQ SS16-2013 CYAIHBACKLESSPLAYSUIT ALLUREPRINT 0,2,4,6 $85.28 189.50$ 4 $341.10 $758.00 4 $341 $758 2 $184 $409 0 $14 $30 1 $68 $152SPRING Casual AQ/AQ SS16-2014 CYAIHBACKLESSPLAYSUIT BLACK 0,2,4,6 $85.28 189.50$ 4 $341.10 $758.00 4 $341 $758 2 $184 $409 0 $14 $30 1 $68 $152SPRING Casual AQ/AQ SS16-2015 CYAIHBACKLESSPLAYSUIT PINK 0,2,4,6 $85.28 189.50$ 4 $341.10 $758.00 4 $341 $758 2 $184 $409 0 $14 $30 1 $68 $152SPRING Top AQ/AQ SS16-2016 VARINLOWBACKCROPTOP CREAMWHITE 0,2,4,6 $49.28 109.50$ 4 $197.10 $438.00 4 $197 $438 2 $106 $237 0 $8 $18 1 $39 $88SPRING Top AQ/AQ SS16-2017 VARINLOWBACKCROPTOP BLACK 0,2,4,6 $49.28 109.50$ 4 $197.10 $438.00 4 $197 $438 2 $106 $237 0 $8 $18 1 $39 $88SPRING Top AQ/AQ SS16-2018 AURIACROSSBACKCROPTO BLACK 0,2,4,6 $55.80 124.00$ 4 $223.20 $496.00 4 $223 $496 2 $121 $268 0 $9 $20 1 $45 $99SPRING Top AQ/AQ SS16-2019 AURIACROSSBACKCROPTO CREAMWHITE 0,2,4,6 $55.80 124.00$ 4 $223.20 $496.00 4 $223 $496 2 $121 $268 0 $9 $20 1 $45 $99SPRING Bottom AQ/AQ SS16-2020 ZEOPANELLEDMINISKIRT CREAMWHITE 0,2,4,6 $62.33 138.50$ 4 $249.30 $554.00 4 $249 $554 2 $135 $299 0 $10 $22 1 $50 $111SPRING Bottom AQ/AQ SS16-2021 LUNARFULLMIDISKIRT BLACKPRINT 0,2,4,6 $128.03 284.50$ 4 $512.10 $1,138.00 4 $512 $1,138 2 $277 $615 0 $20 $46 1 $102 $228SPRING CocktailDress HALSTONHERITAGE SS16-3001 CREPEDRESSWITHCUTOUTS BONE 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 2 $384 $853 0 $28 $63 1 $142 $316SPRING CocktailDress HALSTONHERITAGE SS16-3002 CREPEDRESSWITHCUTOUTS BLACK 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 2 $384 $853 0 $28 $63 1 $142 $316SPRING CocktailDress HALSTONHERITAGE SS16-3003 ASYMMETRICPRINTEDCREPEDRESS OYSTER/BLACKCASCADINGSTRIPEPRINT 0,2,4,6 $200.25 445.00$ 4 $801.00 $1,780.00 4 $801 $1,780 2 $433 $961 0 $32 $71 1 $160 $356SPRING CocktailDress HALSTONHERITAGE SS16-3004 ONESHOULDERSEQUINEDDRESS OYSTER/GOLD OnceSize $200.25 445.00$ 2 $400.50 $890.00 2 $401 $890 1 $216 $481 0 $16 $36 0 $80 $178SPRING CocktailDress HALSTONHERITAGE SS16-3005 CREPE/PLEATEDCHIFFONCOMBODRESS TULIP OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 1 $207 $459 0 $15 $34 0 $77 $170SPRING CocktailDress HALSTONHERITAGE SS16-3006 CREPE/PLEATEDCHIFFONCOMBODRESS BLACK OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 1 $207 $459 0 $15 $34 0 $77 $170SPRING CocktailDress HALSTONHERITAGE SS16-3007 TIEREDHALTERDRESS TULIP/BLACK OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 1 $207 $459 0 $15 $34 0 $77 $170SPRING CocktailDress HALSTONHERITAGE SS16-3008 TIEREDHALTERDRESS BONE-BLACK 0,2,4,6 $191.25 425.00$ 4 $765.00 $1,700.00 4 $765 $1,700 2 $413 $918 0 $31 $68 1 $153 $340SPRING CocktailDress HALSTONHERITAGE SS16-3009 MINIMALCUTOUTCREPEDRESS EGGSHELL 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 2 $287 $637 0 $21 $47 1 $106 $236SPRING CocktailDress HALSTONHERITAGE SS16-3010 FLORALAPPLIQUESILKFAILLEDRESS EGGSHELL/BLACK 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 2 $481 $1,069 0 $36 $79 1 $178 $396SPRING CocktailDress HALSTONHERITAGE SS16-3011 COLORBLOCKEDBONDEDCREPEDRESS BLACK-BONE 0,2,4,6 $200.25 445.00$ 4 $801.00 $1,780.00 4 $801 $1,780 2 $433 $961 0 $32 $71 1 $160 $356SPRING Gown HALSTONHERITAGE SS16-3012 DRAPEDJERSEYGOWN BLACK 0,2,4,6 $168.75 375.00$ 4 $675.00 $1,500.00 4 $675 $1,500 2 $365 $810 0 $27 $60 1 $135 $300SPRING Gown HALSTONHERITAGE SS16-3013 STRAPLESSCOLORBLOCKEDGOWN BLACK/EGGSHELL 0,2,4,6 $312.75 695.00$ 4 $1,251.00 $2,780.00 4 $1,251 $2,780 2 $676 $1,501 0 $50 $111 1 $250 $556SPRING Gown HALSTONHERITAGE SS16-3014 CREPEGOWNWITHBACKCUTOUT LINENWHITE 0,2,4,6 $200.25 445.00$ 4 $801.00 $1,780.00 4 $801 $1,780 2 $433 $961 0 $32 $71 1 $160 $356SPRING Gown HALSTONHERITAGE SS16-3015 STRAPLESSSILKFAILLEGOWN CORAL 0,2,4,6 $312.75 695.00$ 4 $1,251.00 $2,780.00 4 $1,251 $2,780 2 $676 $1,501 0 $50 $111 1 $250 $556SPRING Gown HALSTONHERITAGE SS16-3016 PLEATEDSKIRTCOLORBLOCKEDGOWN BLACK/EGGSHELL 0,2,4,6 $281.25 625.00$ 4 $1,125.00 $2,500.00 4 $1,125 $2,500 2 $608 $1,350 0 $45 $100 1 $225 $500SPRING Gown HALSTONHERITAGE SS16-3017 STRAPLESSSILKFAILLEGOWN LOTUS 0,2,4,6 $312.75 695.00$ 4 $1,251.00 $2,780.00 4 $1,251 $2,780 2 $676 $1,501 0 $50 $111 1 $250 $556SPRING Gown HALSTONHERITAGE SS16-3018 CREPEGOWNWITHBACKDRAPE FOAM 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 2 $384 $853 0 $28 $63 1 $142 $316SPRING MaxiDress HALSTONHERITAGE SS16-3019 PRINTEDSILKMAXIDRESS BLACKCOLORBLOCKPRINT 0,2,4,6 $168.75 375.00$ 4 $675.00 $1,500.00 4 $675 $1,500 2 $365 $810 0 $27 $60 1 $135 $300SPRING MaxiDress HALSTONHERITAGE SS16-3020 PRINTEDSILKGEORGETTEDRESS IRISCOLORBLOCKPRINT 0,2,4,6 $155.25 345.00$ 4 $621.00 $1,380.00 4 $621 $1,380 2 $335 $745 0 $25 $55 1 $124 $276SPRING Top HALSTONHERITAGE SS16-3021 SHEENSCOOPNECKSHORTSLEEVETEE BLACK 0,2,4,6 $42.75 95.00$ 4 $171.00 $380.00 4 $171 $380 2 $92 $205 0 $7 $15 1 $34 $76SPRING Top HALSTONHERITAGE SS16-3022 SHEENSCOOPNECKSHORTSLEEVETEE EGGSHELL 0,2,4,6 $42.75 95.00$ 4 $171.00 $380.00 4 $171 $380 2 $92 $205 0 $7 $15 1 $34 $76SPRING Top HALSTONHERITAGE SS16-3023 SILKTOPWITHTIES BLACK 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 2 $287 $637 0 $21 $47 1 $106 $236SPRING Bottom HALSTONHERITAGE SS16-3024 SILKFAILLEHILOSKIRT BLACK 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 2 $481 $1,069 0 $36 $79 1 $178 $396SPRING Bottom HALSTONHERITAGE SS16-3025 STRUCTUREDSILKFAILLE BLACK 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 2 $287 $637 0 $21 $47 1 $106 $236SPRING CocktailDress Alice+Olivia C509512269 FRANCESMINIFLAREDT-SHIRTDRESS Black 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 2 $387 $860 0 $29 $64 1 $143 $318SPRING CocktailDress Alice+Olivia C506614276 DANIEOPENBACKBOXPLEATDRESS Black 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 2 $428 $950 0 $32 $70 1 $158 $352SPRING CocktailDress Alice+Olivia C506500707 SONNYEMBROIDEREDSHORTSLEEVEFLARE Black/Sesame 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 2 $481 $1,069 0 $36 $79 1 $178 $396SPRING CocktailDress Alice+Olivia C508697261 CLYDEALINESHIFTDRESS Black/White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 2 $290 $644 0 $21 $48 1 $107 $238SPRING CocktailDress Alice+Olivia C509674725 TAYAEMBELLISHEDSKIRTDRESS Black/Nude 0,2,4,6 $359.10 798.00$ 4 $1,436.40 $3,192.00 4 $1,436 $3,192 2 $776 $1,724 0 $57 $128 1 $287 $638SPRING CocktailDress Alice+Olivia C507653810 ALEJANDRABOATNECKDRESS EnchantedForest/Black 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 2 $387 $860 0 $29 $64 1 $143 $318SPRING CocktailDress Alice+Olivia C507521784 HAVENSTRUCTUREDDRESS Cream 0,2,4,6 $218.25 485.00$ 4 $873.00 $1,940.00 4 $873 $1,940 2 $471 $1,048 0 $35 $78 1 $175 $388SPRING Casual Alice+Olivia W000733959 DIAGONALPLAIDDROPWAISTDRESS Black/Cream 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 2 $338 $752 0 $25 $56 1 $125 $278SPRING Casual Alice+Olivia C509846915 HAILEETURTLENECKDRESS Cream 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 2 $290 $644 0 $21 $48 1 $107 $238SPRING Casual Alice+Olivia W000762959 TEXTUREDDRESSWITHCOLLAR Navy 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 2 $387 $860 0 $29 $64 1 $143 $318SPRING Top Alice+Olivia C507766910 BAYPEARL&RIHNESTONESWEATER Cream 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 2 $428 $950 0 $32 $70 1 $158 $352SPRING Top Alice+Olivia AIR200629 NECKDRAPESLEEVELESSWRAPVEST Cream 0,2,4,6 $110.25 245.00$ 4 $441.00 $980.00 4 $441 $980 2 $238 $529 0 $18 $39 1 $88 $196SPRING Top Alice+Olivia G506072721 FARRAHGEOMETRICBACKCROPPEDTANK GreyMulti 0,2,4,6 $89.10 198.00$ 4 $356.40 $792.00 4 $356 $792 2 $192 $428 0 $14 $32 1 $71 $158SPRING Bottom Alice+Olivia C508326261 LORANLANTERNSKIRTWITHPOCKET Black/White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 2 $290 $644 0 $21 $48 1 $107 $238SPRING Bottom Alice+Olivia C508335735 JESSAHIGHWAISTSHORTSKIRT GoldMulti 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 2 $321 $713 0 $24 $53 1 $119 $264SPRING Bottom Alice+Olivia C509359281 TAMIAMIDLENGTHSKIRT Black 0,2,4,6 $218.25 485.00$ 4 $873.00 $1,940.00 4 $873 $1,940 2 $471 $1,048 0 $35 $78 1 $175 $388SPRING Bag TedBaker SS16-1024 Hardcaseclutchbag Pink OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 1 $82 $183 0 $6 $14 0 $30 $68SPRING Bag TedBaker SS16-1025 KHLOELoopbowleatherclutchbag PalePink OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 1 $82 $183 0 $6 $14 0 $30 $68SPRING Bag Alice+Olivia H507803947 STACEFACEBECLUTCH Multi OnceSize $267.75 595.00$ 2 $535.50 $1,190.00 2 $536 $1,190 1 $289 $643 0 $21 $48 0 $107 $238SPRING Bag Alice+Olivia H507475985 REDROSESHARDSHELLCLUTCH Red OnceSize $222.75 495.00$ 2 $445.50 $990.00 2 $446 $990 1 $241 $535 0 $18 $40 0 $89 $198

30.00% 22.00% 20.00% 4.00% 100%10.00% 10.00% 10.00% 30.00% 30.00% 10.00% 100% 100%

30.00% 40.00% 30.00% 100%

Apr Units Apr COGS Apr Retail May Units May COGS May Retail Jun Units Jun COGS Jun Retail Jul Units Jul COGS Jul Retail Aug Units Aug COGS Aug Retail Sep Units Sep COGS Sep Retail Oct Units Oct COGS Oct Retail Nov Units Nov COGS Nov Retail Dec Units Dec COGS Dec Retail Jan Units Jan COGS Jan Retail Total Units Total COGS Total Retail1 $151 $335 1 $110 $246 1 $100 $223 0.2 $20 $45 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $502 $1,1161 $129 $287 1 $95 $210 1 $86 $191 0.2 $17 $38 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $430 $9561 $199 $443 1 $146 $325 1 $133 $295 0.2 $27 $59 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $664 $1,4761 $296 $659 1 $217 $483 1 $198 $439 0.2 $40 $88 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $988 $2,1961 $181 $402 1 $133 $295 1 $121 $268 0.2 $24 $54 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $603 $1,3401 $140 $311 1 $103 $228 1 $93 $207 0.2 $19 $41 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $466 $1,0361 $159 $354 1 $117 $260 1 $106 $236 0.2 $21 $47 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $531 $1,1801 $140 $311 1 $103 $228 1 $93 $207 0.2 $19 $41 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $466 $1,0361 $199 $443 1 $146 $325 1 $133 $295 0.2 $27 $59 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $664 $1,4761 $159 $354 1 $117 $260 1 $106 $236 0.2 $21 $47 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $531 $1,1801 $89 $198 1 $65 $145 1 $59 $132 0.2 $12 $26 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $297 $6601 $176 $390 1 $129 $286 1 $117 $260 0.2 $23 $52 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $585 $1,3001 $176 $390 1 $129 $286 1 $117 $260 0.2 $23 $52 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $585 $1,3001 $105 $234 1 $77 $172 1 $70 $156 0.2 $14 $31 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $351 $7801 $267 $594 1 $196 $436 1 $178 $396 0.2 $36 $79 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $891 $1,9801 $181 $402 1 $133 $295 1 $121 $268 0.2 $24 $54 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $603 $1,3401 $31 $69 0 $23 $51 0 $21 $46 0.1 $4 $9 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $104 $2301 $69 $153 0 $50 $112 0 $46 $102 0.1 $9 $20 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $230 $5101 $31 $69 0 $23 $51 0 $21 $46 0.1 $4 $9 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $104 $2301 $69 $153 0 $50 $112 0 $46 $102 0.1 $9 $20 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $230 $5101 $69 $153 0 $50 $112 0 $46 $102 0.1 $9 $20 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $230 $5101 $105 $233 0 $77 $171 0 $70 $156 0.1 $14 $31 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $350 $7781 $46 $101 0 $33 $74 0 $30 $68 0.1 $6 $14 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $152 $3381 $46 $101 0 $33 $74 0 $30 $68 0.1 $6 $14 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $152 $3381 $46 $101 0 $33 $74 0 $30 $68 0.1 $6 $14 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $152 $3381 $110 $245 1 $81 $180 1 $73 $163 0.2 $15 $33 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $367 $8161 $110 $245 1 $81 $180 1 $73 $163 0.2 $15 $33 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $367 $8161 $71 $157 1 $52 $115 1 $47 $105 0.2 $9 $21 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $236 $5241 $95 $210 1 $69 $154 1 $63 $140 0.2 $13 $28 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $315 $7001 $95 $210 1 $69 $154 1 $63 $140 0.2 $13 $28 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $315 $7001 $118 $263 1 $87 $193 1 $79 $175 0.2 $16 $35 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $394 $8761 $118 $263 1 $87 $193 1 $79 $175 0.2 $16 $35 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $394 $8761 $67 $149 1 $49 $109 1 $45 $99 0.2 $9 $20 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $223 $4961 $67 $149 1 $49 $109 1 $45 $99 0.2 $9 $20 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $223 $4961 $106 $236 1 $78 $173 1 $71 $158 0.2 $14 $32 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $355 $7881 $130 $289 1 $95 $212 1 $87 $192 0.2 $17 $38 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $433 $9621 $102 $227 1 $75 $167 1 $68 $152 0.2 $14 $30 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $341 $7581 $102 $227 1 $75 $167 1 $68 $152 0.2 $14 $30 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $341 $7581 $102 $227 1 $75 $167 1 $68 $152 0.2 $14 $30 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $341 $7581 $59 $131 1 $43 $96 1 $39 $88 0.2 $8 $18 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $197 $4381 $59 $131 1 $43 $96 1 $39 $88 0.2 $8 $18 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $197 $4381 $67 $149 1 $49 $109 1 $45 $99 0.2 $9 $20 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $223 $4961 $67 $149 1 $49 $109 1 $45 $99 0.2 $9 $20 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $223 $4961 $75 $166 1 $55 $122 1 $50 $111 0.2 $10 $22 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $249 $5541 $154 $341 1 $113 $250 1 $102 $228 0.2 $20 $46 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $512 $1,1381 $213 $474 1 $156 $348 1 $142 $316 0.2 $28 $63 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $711 $1,5801 $213 $474 1 $156 $348 1 $142 $316 0.2 $28 $63 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $711 $1,5801 $240 $534 1 $176 $392 1 $160 $356 0.2 $32 $71 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $801 $1,7801 $120 $267 0 $88 $196 0 $80 $178 0.1 $16 $36 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $401 $8901 $115 $255 0 $84 $187 0 $77 $170 0.1 $15 $34 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $383 $8501 $115 $255 0 $84 $187 0 $77 $170 0.1 $15 $34 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $383 $8501 $115 $255 0 $84 $187 0 $77 $170 0.1 $15 $34 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $383 $8501 $230 $510 1 $168 $374 1 $153 $340 0.2 $31 $68 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $765 $1,7001 $159 $354 1 $117 $260 1 $106 $236 0.2 $21 $47 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $531 $1,1801 $267 $594 1 $196 $436 1 $178 $396 0.2 $36 $79 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $891 $1,9801 $240 $534 1 $176 $392 1 $160 $356 0.2 $32 $71 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $801 $1,7801 $203 $450 1 $149 $330 1 $135 $300 0.2 $27 $60 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $675 $1,5001 $375 $834 1 $275 $612 1 $250 $556 0.2 $50 $111 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,251 $2,7801 $240 $534 1 $176 $392 1 $160 $356 0.2 $32 $71 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $801 $1,7801 $375 $834 1 $275 $612 1 $250 $556 0.2 $50 $111 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,251 $2,7801 $338 $750 1 $248 $550 1 $225 $500 0.2 $45 $100 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,125 $2,5001 $375 $834 1 $275 $612 1 $250 $556 0.2 $50 $111 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,251 $2,7801 $213 $474 1 $156 $348 1 $142 $316 0.2 $28 $63 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $711 $1,5801 $203 $450 1 $149 $330 1 $135 $300 0.2 $27 $60 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $675 $1,5001 $186 $414 1 $137 $304 1 $124 $276 0.2 $25 $55 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $621 $1,3801 $51 $114 1 $38 $84 1 $34 $76 0.2 $7 $15 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $171 $3801 $51 $114 1 $38 $84 1 $34 $76 0.2 $7 $15 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $171 $3801 $159 $354 1 $117 $260 1 $106 $236 0.2 $21 $47 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $531 $1,1801 $267 $594 1 $196 $436 1 $178 $396 0.2 $36 $79 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $891 $1,9801 $159 $354 1 $117 $260 1 $106 $236 0.2 $21 $47 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $531 $1,1801 $215 $478 1 $158 $350 1 $143 $318 0.2 $29 $64 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $716 $1,5921 $238 $528 1 $174 $387 1 $158 $352 0.2 $32 $70 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $792 $1,7601 $267 $594 1 $196 $436 1 $178 $396 0.2 $36 $79 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $891 $1,9801 $161 $358 1 $118 $262 1 $107 $238 0.2 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $536 $1,1921 $431 $958 1 $316 $702 1 $287 $638 0.2 $57 $128 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,436 $3,1921 $215 $478 1 $158 $350 1 $143 $318 0.2 $29 $64 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $716 $1,5921 $262 $582 1 $192 $427 1 $175 $388 0.2 $35 $78 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $873 $1,9401 $188 $418 1 $138 $306 1 $125 $278 0.2 $25 $56 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $626 $1,3921 $161 $358 1 $118 $262 1 $107 $238 0.2 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $536 $1,1921 $215 $478 1 $158 $350 1 $143 $318 0.2 $29 $64 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $716 $1,5921 $238 $528 1 $174 $387 1 $158 $352 0.2 $32 $70 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $792 $1,7601 $132 $294 1 $97 $216 1 $88 $196 0.2 $18 $39 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $441 $9801 $107 $238 1 $78 $174 1 $71 $158 0.2 $14 $32 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $356 $7921 $161 $358 1 $118 $262 1 $107 $238 0.2 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $536 $1,1921 $178 $396 1 $131 $290 1 $119 $264 0.2 $24 $53 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $594 $1,3201 $262 $582 1 $192 $427 1 $175 $388 0.2 $35 $78 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $873 $1,9401 $46 $101 0 $33 $74 0 $30 $68 0.1 $6 $14 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $152 $3381 $46 $101 0 $33 $74 0 $30 $68 0.1 $6 $14 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $152 $3381 $161 $357 0 $118 $262 0 $107 $238 0.1 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $536 $1,1901 $134 $297 0 $98 $218 0 $89 $198 0.1 $18 $40 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $446 $990

12.1 Financial SheetsAssortment Plan

SPRING Bag Alice+Olivia H506475572 HARDCLUTCH Gunmetal OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 1 $143 $319 0 $11 $24 0 $53 $118SPRING Bag Alice+Olivia A507764611 ENCHANTEDPRINTEDTRUNKCLUTCH multi OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 1 $143 $319 0 $11 $24 0 $53 $118SPRING Bag Alice+Olivia H507803947 STACEFACEBECLUTCH Multi OnceSize $267.75 595.00$ 2 $535.50 $1,190.00 2 $536 $1,190 1 $289 $643 0 $21 $48 0 $107 $238SPRING Bag Alice+Olivia H507475985 REDROSESHARDSHELLCLUTCH Red OnceSize $222.75 495.00$ 2 $445.50 $990.00 2 $446 $990 1 $241 $535 0 $18 $40 0 $89 $198SPRING Bag Alice+Olivia H506475572 HARDCLUTCH Gunmetal OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 1 $143 $319 0 $11 $24 0 $53 $118SPRING Bag Alice+Olivia A507764611 ENCHANTEDPRINTEDTRUNKCLUTCH multi OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 1 $143 $319 0 $11 $24 0 $53 $118SPRING Bag Alice+Olivia H507803947 STACEFACEBECLUTCH Multi OnceSize $267.75 595.00$ 2 $535.50 $1,190.00 2 $536 $1,190 1 $289 $643 0 $21 $48 0 $107 $238SPRING Bag Alice+Olivia H507475985 REDROSESHARDSHELLCLUTCH Red OnceSize $222.75 495.00$ 2 $445.50 $990.00 2 $446 $990 1 $241 $535 0 $18 $40 0 $89 $198SPRING Bag Alice+Olivia H506475572 HARDCLUTCH Gunmetal OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 1 $143 $319 0 $11 $24 0 $53 $118SPRING Bag Alice+Olivia A507764611 ENCHANTEDPRINTEDTRUNKCLUTCH multi OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 1 $143 $319 0 $11 $24 0 $53 $118SPRING MaxiDress Alice+Olivia C509511282 JASEHIGHNECKDRESSWITHLEATHER Black 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 2 $428 $950 0 $32 $70 1 $158 $352SPRING MaxiDress Alice+Olivia AIR518226 BOTTOMHEMCROSSOVERMAXIDRESS Black 0,2,4,6 $119.25 265.00$ 4 $477.00 $1,060.00 4 $477 $1,060 2 $258 $572 0 $19 $42 1 $95 $212SPRING MaxiDress Alice+Olivia AIR524226 LEATHERCOMBOCREWNECKMAXIDRESS Black 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 2 $321 $713 0 $24 $53 1 $119 $264SPRING OfficeApparel Alice+Olivia C507577282 ESMIRAFITTEDV-NECKDRESS Cream/Black 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 2 $321 $713 0 $24 $53 1 $119 $264SPRING OfficeApparel Alice+Olivia W000513309 STRUCTUREDMOCKNECKPEPLUMDRESS Black 0,2,4,6 $129.60 288.00$ 4 $518.40 $1,152.00 4 $518 $1,152 2 $280 $622 0 $21 $46 1 $104 $230SPRING CocktailDress KayUnger 30D673-S POCKETPLEATEDJEWELCOCKTAIL Royal 2,4,6,8 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 2 $290 $644 0 $21 $48 1 $107 $238SPRING CocktailDress KayUnger 124512-FS VINTAGELACECOCKTAIL IvoryMulti 2,4,6,8 $202.50 450.00$ 4 $810.00 $1,800.00 4 $810 $1,800 2 $437 $972 0 $32 $72 1 $162 $360SPRING CocktailDress KayUnger 124758-S LITTLELACESHOWSTOPPER GoldMulti 2,4,6,8 $193.50 430.00$ 4 $774.00 $1,720.00 4 $774 $1,720 2 $418 $929 0 $31 $69 1 $155 $344SPRING CocktailDress KayUnger 124774-S LACECOMBINATIONCOCKTAIL BlackGold 2,4,6,8 $238.50 530.00$ 4 $954.00 $2,120.00 4 $954 $2,120 2 $515 $1,145 0 $38 $85 1 $191 $424SPRING CocktailDress KayUnger K112032-MB LaceShiftCocktailDress MISTYBLUE 2,4,6,8 $202.50 450.00$ 4 $810.00 $1,800.00 4 $810 $1,800 2 $437 $972 0 $32 $72 1 $162 $360SPRING CocktailDress KayUnger 124613 MIXEDSHIMMERDRESS Champagne 2,4,6,8 $238.50 530.00$ 4 $954.00 $2,120.00 4 $954 $2,120 2 $515 $1,145 0 $38 $85 1 $191 $424SPRING CocktailDress KayUnger K140063 SLEEVELESSSTRIPECOCKTAIL PinkMulti 2,4,6,8 $243.00 540.00$ 4 $972.00 $2,160.00 4 $972 $2,160 2 $525 $1,166 0 $39 $86 1 $194 $432SPRING CocktailDress KayUnger K138029 BEADEDFITANDFLARE Blush 2,4,6,8 $243.00 540.00$ 4 $972.00 $2,160.00 4 $972 $2,160 2 $525 $1,166 0 $39 $86 1 $194 $432SPRING CocktailDress KayUnger K157001-S BowCocktailDress MISTYBLUE 2,4,6,8 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 2 $428 $950 0 $32 $70 1 $158 $352SPRING Gown KayUnger K181102 MetallicJacquardGown CHAMPAGNE 2,4,6,8 $297.00 660.00$ 4 $1,188.00 $2,640.00 4 $1,188 $2,640 2 $642 $1,426 0 $48 $106 1 $238 $528SPRING Gown KayUnger K140017-S STRAPLESSSTRIPEGOWN BUTTER 2,4,6,8 $246.60 548.00$ 4 $986.40 $2,192.00 4 $986 $2,192 2 $533 $1,184 0 $39 $88 1 $197 $438SPRING Gown KayUnger K116004 FloralLaceBallGown CREAM 2,4,6,8 $315.00 700.00$ 4 $1,260.00 $2,800.00 4 $1,260 $2,800 2 $680 $1,512 0 $50 $112 1 $252 $560SPRING Gown KayUnger 124707-S TheLaceGown SMOKE 2,4,6,8 $283.50 630.00$ 4 $1,134.00 $2,520.00 4 $1,134 $2,520 2 $612 $1,361 0 $45 $101 1 $227 $504SPRING Jacket KayUnger L210009-S SCUBACROPPEDJACKET Navy 2,4,6,8 $117.00 260.00$ 4 $468.00 $1,040.00 4 $468 $1,040 2 $253 $562 0 $19 $42 1 $94 $208SPRING Jacket KayUnger 12J4582 VintageLaceJacket IVORYMULTI 2,4,6,8 $112.50 250.00$ 4 $450.00 $1,000.00 4 $450 $1,000 2 $243 $540 0 $18 $40 1 $90 $200SPRING Jacket KayUnger L210009-S SCUBACROPPEDJACKET Navy 2,4,6,8 $117.00 260.00$ 4 $468.00 $1,040.00 4 $468 $1,040 2 $253 $562 0 $19 $42 1 $94 $208SPRING Jacket KayUnger 12J4582 VintageLaceJacket IVORYMULTI 2,4,6,8 $112.50 250.00$ 4 $450.00 $1,000.00 4 $450 $1,000 2 $243 $540 0 $18 $40 1 $90 $200SPRING CocktailDress TadashiShoji APV15106M-AZURE STELLERDRESS Azure 0,2,4,6 $147.60 328.00$ 4 $590.40 $1,312.00 4 $590 $1,312 2 $319 $708 0 $24 $52 1 $118 $262SPRING CocktailDress TadashiShoji AQC15040M-BLACK SakerDress Black 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 2 $338 $752 0 $25 $56 1 $125 $278SPRING CocktailDress TadashiShoji APU2132M-IV/BK ParulaDress Ivory/Black 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 2 $338 $752 0 $25 $56 1 $125 $278SPRING CocktailDress TadashiShoji ARL15110M-SILVR DoveDress Silver 0,2,4,6 $174.60 388.00$ 4 $698.40 $1,552.00 4 $698 $1,552 2 $377 $838 0 $28 $62 1 $140 $310SPRING CocktailDress TadashiShoji AQL15020M-BK/WH BessieDress Black/White 0,2,4,6 $264.60 588.00$ 4 $1,058.40 $2,352.00 4 $1,058 $2,352 2 $572 $1,270 0 $42 $94 1 $212 $470SPRING CocktailDress TadashiShoji ALX1812MY-SAND CordedEmbroideryonTulleDresswithSheer Sand 0,2,4,6 $183.60 408.00$ 4 $734.40 $1,632.00 4 $734 $1,632 2 $397 $881 0 $29 $65 1 $147 $326SPRING CocktailDress TadashiShoji 6L1890M-BLACK PintuckJerseyDresswithSweetheartIllusion Black 0,2,4,6 $165.60 368.00$ 4 $662.40 $1,472.00 4 $662 $1,472 2 $358 $795 0 $26 $59 1 $132 $294SPRING CocktailDress TadashiShoji APJ2136M-SS/BK RoseMotifSheathDress Steel/Black 0,2,4,6 $165.60 368.00$ 4 $662.40 $1,472.00 4 $662 $1,472 2 $358 $795 0 $26 $59 1 $132 $294SPRING CocktailDress TadashiShoji AGD1653M-BK/BK CutNeopreneA-LineDress Black/Black 0,2,4,6 $147.60 328.00$ 4 $590.40 $1,312.00 4 $590 $1,312 2 $319 $708 0 $24 $52 1 $118 $262SPRING CocktailDress TadashiShoji APZ15037S-WHITE AllieDress White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 2 $290 $644 0 $21 $48 1 $107 $238SPRING Top TadashiShoji ARI15073B-BK/SL EIDERTOP Black/Silver 0,2,4,6 $129.60 288.00$ 4 $518.40 $1,152.00 4 $518 $1,152 2 $280 $622 0 $21 $46 1 $104 $230SPRING Bottom TadashiShoji ID70264M-BLACK STRETCHSATINPENCILSKIRTINBLACK Black 0,2,4,6 $57.60 128.00$ 4 $230.40 $512.00 4 $230 $512 2 $124 $276 0 $9 $20 1 $46 $102SPRING Bottom TadashiShoji SKU#NZ2113-NAVY TIEWAISTPANT Navy 0,2,4,6 $111.60 248.00$ 4 $446.40 $992.00 4 $446 $992 2 $241 $536 0 $18 $40 1 $89 $198SPRING Gown TadashiShoji 738814LX-BLACK AsymmetricRuchedSleeveGowninBlack Black 0,2,4,6 $111.60 248.00$ 4 $446.40 $992.00 4 $446 $992 2 $241 $536 0 $18 $40 1 $89 $198SPRING Gown TadashiShoji 3K1169L-ANTPK EmbroideredLaceBoatneckCapSleeveGown AntiquePink 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 2 $290 $644 0 $21 $48 1 $107 $238SPRING Gown TadashiShoji APA2132LX-IV/BK COTTONEMBROIDEREDTULLECOLORBLOCKED Ivory/Black 0,2,4,6 $192.60 428.00$ 4 $770.40 $1,712.00 4 $770 $1,712 2 $416 $924 0 $31 $68 1 $154 $342SPRING Gown TadashiShoji APV15101L-SILVR IBISGOWN Silver 0,2,4,6 $224.10 498.00$ 4 $896.40 $1,992.00 4 $896 $1,992 2 $484 $1,076 0 $36 $80 1 $179 $398FALL CocktailDress TedBaker AW16-1001 SANVIEStitch-detailedskaterdress LightBlue 2,4,6,8 $125.55 279.00$ 4 $502.20 $1,116.00 4 $502 $1,116 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TedBaker AW16-1002 FloralPrintRedBlue BrightOrange 2,4,6,8 $107.55 239.00$ 4 $430.20 $956.00 4 $430 $956 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TedBaker AW16-1003 AZRAASnakejacquardhighneckdress Beige 2,4,6,8 $166.05 369.00$ 4 $664.20 $1,476.00 4 $664 $1,476 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TedBaker AW16-1004 MAHIMASequinflorallacedress Black 2,4,6,8 $247.05 549.00$ 4 $988.20 $2,196.00 4 $988 $2,196 0 $0 $0 0 $0 $0 0 $0 $0FALL Officeapparel TedBaker AW16-1006 CHAYADNeoprenesuitdress Black 2,4,6,8 $116.55 259.00$ 4 $466.20 $1,036.00 4 $466 $1,036 0 $0 $0 0 $0 $0 0 $0 $0FALL Officeapparel TedBaker AW16-1007 CAPRINETwilightFloralpleatedskirtdress Black 2,4,6,8 $166.05 369.00$ 4 $664.20 $1,476.00 4 $664 $1,476 0 $0 $0 0 $0 $0 0 $0 $0FALL Officeapparel TedBaker AW16-1008 EMMILYECroppedembellishedtop Navy 2,4,6,8 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 0 $0 $0 0 $0 $0 0 $0 $0FALL Top TedBaker AW16-1009 BENEERibbedknitcroptop Black 2,4,6,8 $74.25 165.00$ 4 $297.00 $660.00 4 $297 $660 0 $0 $0 0 $0 $0 0 $0 $0FALL Top TedBaker AW16-1010 EMMILYECroppedembellishedtop Ivory 2,4,6,8 $146.25 325.00$ 4 $585.00 $1,300.00 4 $585 $1,300 0 $0 $0 0 $0 $0 0 $0 $0FALL Top TedBaker AW16-1011 EMMILYECroppedembellishedtop Black 2,4,6,8 $146.25 325.00$ 4 $585.00 $1,300.00 4 $585 $1,300 0 $0 $0 0 $0 $0 0 $0 $0FALL Top TedBaker AW16-1012 BENEQUIRibbedknitmidiskirt Black 2,4,6,8 $87.75 195.00$ 4 $351.00 $780.00 4 $351 $780 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom TedBaker AW16-1013 PHAEEmbellishedtulleskirt Navy 2,4,6,8 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom TedBaker AW16-1014 ROSHNITorchlitFloralmidiskirt PalGreen 2,4,6,8 $150.75 335.00$ 4 $603.00 $1,340.00 4 $603 $1,340 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1015 PHOEBIECrosshatchleathershopperbag PalePurple OnceSize $114.75 255.00$ 2 $229.50 $510.00 2 $230 $510 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1016 BONNITABowdetailleathershopperbag Black OnceSize $114.75 255.00$ 2 $229.50 $510.00 2 $230 $510 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1017 MAIITexturedleathercrossbodybag Black OnceSize $175.05 389.00$ 2 $350.10 $778.00 2 $350 $778 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1018 ALIVIA Navy OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1019 PHOEBIECrosshatchleathershopperbag PalePurple OnceSize $114.75 255.00$ 2 $229.50 $510.00 2 $230 $510 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1020 BONNITABowdetailleathershopperbag Black OnceSize $114.75 255.00$ 2 $229.50 $510.00 2 $230 $510 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1021 MAIITexturedleathercrossbodybag Black OnceSize $175.05 389.00$ 2 $350.10 $778.00 2 $350 $778 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1022 ALIVIA Navy OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1023 Hardcaseclutchbag Pink OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag TedBaker AW16-1024 KHLOELoopbowleatherclutchbag PalePink OnceSize $76.05 169.00$ 2 $152.10 $338.00 2 $152 $338 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2001 INTIADRAPEDFRONTMIDIDRESS PINK 0,2,4,6 $91.80 204.00$ 4 $367.20 $816.00 4 $367 $816 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2002 CIRQUEPLUNGEFRONTMIDIDRESS CREAMWHITE 0,2,4,6 $91.80 204.00$ 4 $367.20 $816.00 4 $367 $816 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2003 ZETAPANELLEDMINIDRESS CREAMWHITE 0,2,4,6 $58.95 131.00$ 4 $235.80 $524.00 4 $236 $524 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2004 YASARDEEPPLUNGEMINIDRESS CREAMWHITE 0,2,4,6 $78.75 175.00$ 4 $315.00 $700.00 4 $315 $700 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2005 YASARDEEPPLUNGEMINIDRESS BLACK 0,2,4,6 $78.75 175.00$ 4 $315.00 $700.00 4 $315 $700 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2006 CYAIHBACKLESSMAXIDRESS ALLUREPRINT 0,2,4,6 $111.60 248.00$ 4 $446.40 $992.00 4 $446 $992 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2007 MESHASTRUCTUREDMINIDRESS LADYPINK 0,2,4,6 $91.80 204.00$ 4 $367.20 $816.00 4 $367 $816 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2008 YENANBACKLESSMIDIDRESS BLACK 0,2,4,6 $55.80 124.00$ 4 $223.20 $496.00 4 $223 $496 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2009 YENANBACKLESSMIDIDRESS NIGHTLIFEPINK 0,2,4,6 $55.80 124.00$ 4 $223.20 $496.00 4 $223 $496 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2010 BARBSTRAPLESSMIDIDRESS BLACK 0,2,4,6 $88.65 197.00$ 4 $354.60 $788.00 4 $355 $788 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress AQ/AQ AW16-2011 GRECOCAPEKNEELENGTHDRESS CREAM 0,2,4,6 $108.23 240.50$ 4 $432.90 $962.00 4 $433 $962 0 $0 $0 0 $0 $0 0 $0 $0FALL Casual AQ/AQ AW16-2013 CYAIHBACKLESSPLAYSUIT ALLUREPRINT 0,2,4,6 $85.28 189.50$ 4 $341.10 $758.00 4 $341 $758 0 $0 $0 0 $0 $0 0 $0 $0FALL Casual AQ/AQ AW16-2014 CYAIHBACKLESSPLAYSUIT BLACK 0,2,4,6 $85.28 189.50$ 4 $341.10 $758.00 4 $341 $758 0 $0 $0 0 $0 $0 0 $0 $0FALL Casual AQ/AQ AW16-2015 CYAIHBACKLESSPLAYSUIT PINK 0,2,4,6 $85.28 189.50$ 4 $341.10 $758.00 4 $341 $758 0 $0 $0 0 $0 $0 0 $0 $0FALL Top AQ/AQ AW16-2016 VARINLOWBACKCROPTOP CREAMWHITE 0,2,4,6 $49.28 109.50$ 4 $197.10 $438.00 4 $197 $438 0 $0 $0 0 $0 $0 0 $0 $0FALL Top AQ/AQ AW16-2017 VARINLOWBACKCROPTOP BLACK 0,2,4,6 $49.28 109.50$ 4 $197.10 $438.00 4 $197 $438 0 $0 $0 0 $0 $0 0 $0 $0

1 $80 $177 0 $58 $130 0 $53 $118 0.1 $11 $24 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $266 $5901 $80 $177 0 $58 $130 0 $53 $118 0.1 $11 $24 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $266 $5901 $161 $357 0 $118 $262 0 $107 $238 0.1 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $536 $1,1901 $134 $297 0 $98 $218 0 $89 $198 0.1 $18 $40 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $446 $9901 $80 $177 0 $58 $130 0 $53 $118 0.1 $11 $24 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $266 $5901 $80 $177 0 $58 $130 0 $53 $118 0.1 $11 $24 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $266 $5901 $161 $357 0 $118 $262 0 $107 $238 0.1 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $536 $1,1901 $134 $297 0 $98 $218 0 $89 $198 0.1 $18 $40 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $446 $9901 $80 $177 0 $58 $130 0 $53 $118 0.1 $11 $24 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $266 $5901 $80 $177 0 $58 $130 0 $53 $118 0.1 $11 $24 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 2 $266 $5901 $238 $528 1 $174 $387 1 $158 $352 0.2 $32 $70 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $792 $1,7601 $143 $318 1 $105 $233 1 $95 $212 0.2 $19 $42 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $477 $1,0601 $178 $396 1 $131 $290 1 $119 $264 0.2 $24 $53 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $594 $1,3201 $178 $396 1 $131 $290 1 $119 $264 0.2 $24 $53 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $594 $1,3201 $156 $346 1 $114 $253 1 $104 $230 0.2 $21 $46 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $518 $1,1521 $161 $358 1 $118 $262 1 $107 $238 0.2 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $536 $1,1921 $243 $540 1 $178 $396 1 $162 $360 0.2 $32 $72 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $810 $1,8001 $232 $516 1 $170 $378 1 $155 $344 0.2 $31 $69 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $774 $1,7201 $286 $636 1 $210 $466 1 $191 $424 0.2 $38 $85 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $954 $2,1201 $243 $540 1 $178 $396 1 $162 $360 0.2 $32 $72 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $810 $1,8001 $286 $636 1 $210 $466 1 $191 $424 0.2 $38 $85 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $954 $2,1201 $292 $648 1 $214 $475 1 $194 $432 0.2 $39 $86 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $972 $2,1601 $292 $648 1 $214 $475 1 $194 $432 0.2 $39 $86 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $972 $2,1601 $238 $528 1 $174 $387 1 $158 $352 0.2 $32 $70 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $792 $1,7601 $356 $792 1 $261 $581 1 $238 $528 0.2 $48 $106 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,188 $2,6401 $296 $658 1 $217 $482 1 $197 $438 0.2 $39 $88 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $986 $2,1921 $378 $840 1 $277 $616 1 $252 $560 0.2 $50 $112 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,260 $2,8001 $340 $756 1 $249 $554 1 $227 $504 0.2 $45 $101 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,134 $2,5201 $140 $312 1 $103 $229 1 $94 $208 0.2 $19 $42 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $468 $1,0401 $135 $300 1 $99 $220 1 $90 $200 0.2 $18 $40 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $450 $1,0001 $140 $312 1 $103 $229 1 $94 $208 0.2 $19 $42 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $468 $1,0401 $135 $300 1 $99 $220 1 $90 $200 0.2 $18 $40 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $450 $1,0001 $177 $394 1 $130 $289 1 $118 $262 0.2 $24 $52 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $590 $1,3121 $188 $418 1 $138 $306 1 $125 $278 0.2 $25 $56 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $626 $1,3921 $188 $418 1 $138 $306 1 $125 $278 0.2 $25 $56 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $626 $1,3921 $210 $466 1 $154 $341 1 $140 $310 0.2 $28 $62 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $698 $1,5521 $318 $706 1 $233 $517 1 $212 $470 0.2 $42 $94 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $1,058 $2,3521 $220 $490 1 $162 $359 1 $147 $326 0.2 $29 $65 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $734 $1,6321 $199 $442 1 $146 $324 1 $132 $294 0.2 $26 $59 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $662 $1,4721 $199 $442 1 $146 $324 1 $132 $294 0.2 $26 $59 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $662 $1,4721 $177 $394 1 $130 $289 1 $118 $262 0.2 $24 $52 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $590 $1,3121 $161 $358 1 $118 $262 1 $107 $238 0.2 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $536 $1,1921 $156 $346 1 $114 $253 1 $104 $230 0.2 $21 $46 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $518 $1,1521 $69 $154 1 $51 $113 1 $46 $102 0.2 $9 $20 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $230 $5121 $134 $298 1 $98 $218 1 $89 $198 0.2 $18 $40 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $446 $9921 $134 $298 1 $98 $218 1 $89 $198 0.2 $18 $40 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $446 $9921 $161 $358 1 $118 $262 1 $107 $238 0.2 $21 $48 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $536 $1,1921 $231 $514 1 $169 $377 1 $154 $342 0.2 $31 $68 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $770 $1,7121 $269 $598 1 $197 $438 1 $179 $398 0.2 $36 $80 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0 $0 $0 0 $0 $0 0 $0 $0 4 $896 $1,9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $50 $112 0.4 $50 $112 0.4 $50 $112 1 $151 $335 1 $151 $335 0 $50 $112 4 $502 $1,1160 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $43 $96 0.4 $43 $96 0.4 $43 $96 1 $129 $287 1 $129 $287 0 $43 $96 4 $430 $9560 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $66 $148 0.4 $66 $148 0.4 $66 $148 1 $199 $443 1 $199 $443 0 $66 $148 4 $664 $1,4760 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $99 $220 0.4 $99 $220 0.4 $99 $220 1 $296 $659 1 $296 $659 0 $99 $220 4 $988 $2,1960 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $47 $104 0.4 $47 $104 0.4 $47 $104 1 $140 $311 1 $140 $311 0 $47 $104 4 $466 $1,0360 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $66 $148 0.4 $66 $148 0.4 $66 $148 1 $199 $443 1 $199 $443 0 $66 $148 4 $664 $1,4760 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $53 $118 0.4 $53 $118 0.4 $53 $118 1 $159 $354 1 $159 $354 0 $53 $118 4 $531 $1,1800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $30 $66 0.4 $30 $66 0.4 $30 $66 1 $89 $198 1 $89 $198 0 $30 $66 4 $297 $6600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $59 $130 0.4 $59 $130 0.4 $59 $130 1 $176 $390 1 $176 $390 0 $59 $130 4 $585 $1,3000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $59 $130 0.4 $59 $130 0.4 $59 $130 1 $176 $390 1 $176 $390 0 $59 $130 4 $585 $1,3000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $35 $78 0.4 $35 $78 0.4 $35 $78 1 $105 $234 1 $105 $234 0 $35 $78 4 $351 $7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $89 $198 0.4 $89 $198 0.4 $89 $198 1 $267 $594 1 $267 $594 0 $89 $198 4 $891 $1,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $60 $134 0.4 $60 $134 0.4 $60 $134 1 $181 $402 1 $181 $402 0 $60 $134 4 $603 $1,3400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $23 $51 0.2 $23 $51 0.2 $23 $51 1 $69 $153 1 $69 $153 0 $23 $51 2 $230 $5100 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $23 $51 0.2 $23 $51 0.2 $23 $51 1 $69 $153 1 $69 $153 0 $23 $51 2 $230 $5100 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $35 $78 0.2 $35 $78 0.2 $35 $78 1 $105 $233 1 $105 $233 0 $35 $78 2 $350 $7780 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $15 $34 0.2 $15 $34 0.2 $15 $34 1 $46 $101 1 $46 $101 0 $15 $34 2 $152 $3380 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $23 $51 0.2 $23 $51 0.2 $23 $51 1 $69 $153 1 $69 $153 0 $23 $51 2 $230 $5100 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $23 $51 0.2 $23 $51 0.2 $23 $51 1 $69 $153 1 $69 $153 0 $23 $51 2 $230 $5100 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $35 $78 0.2 $35 $78 0.2 $35 $78 1 $105 $233 1 $105 $233 0 $35 $78 2 $350 $7780 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $15 $34 0.2 $15 $34 0.2 $15 $34 1 $46 $101 1 $46 $101 0 $15 $34 2 $152 $3380 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $15 $34 0.2 $15 $34 0.2 $15 $34 1 $46 $101 1 $46 $101 0 $15 $34 2 $152 $3380 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $15 $34 0.2 $15 $34 0.2 $15 $34 1 $46 $101 1 $46 $101 0 $15 $34 2 $152 $3380 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $37 $82 0.4 $37 $82 0.4 $37 $82 1 $110 $245 1 $110 $245 0 $37 $82 4 $367 $8160 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $37 $82 0.4 $37 $82 0.4 $37 $82 1 $110 $245 1 $110 $245 0 $37 $82 4 $367 $8160 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $24 $52 0.4 $24 $52 0.4 $24 $52 1 $71 $157 1 $71 $157 0 $24 $52 4 $236 $5240 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $32 $70 0.4 $32 $70 0.4 $32 $70 1 $95 $210 1 $95 $210 0 $32 $70 4 $315 $7000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $32 $70 0.4 $32 $70 0.4 $32 $70 1 $95 $210 1 $95 $210 0 $32 $70 4 $315 $7000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $45 $99 0.4 $45 $99 0.4 $45 $99 1 $134 $298 1 $134 $298 0 $45 $99 4 $446 $9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $37 $82 0.4 $37 $82 0.4 $37 $82 1 $110 $245 1 $110 $245 0 $37 $82 4 $367 $8160 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $22 $50 0.4 $22 $50 0.4 $22 $50 1 $67 $149 1 $67 $149 0 $22 $50 4 $223 $4960 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $22 $50 0.4 $22 $50 0.4 $22 $50 1 $67 $149 1 $67 $149 0 $22 $50 4 $223 $4960 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $35 $79 0.4 $35 $79 0.4 $35 $79 1 $106 $236 1 $106 $236 0 $35 $79 4 $355 $7880 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $43 $96 0.4 $43 $96 0.4 $43 $96 1 $130 $289 1 $130 $289 0 $43 $96 4 $433 $9620 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $34 $76 0.4 $34 $76 0.4 $34 $76 1 $102 $227 1 $102 $227 0 $34 $76 4 $341 $7580 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $34 $76 0.4 $34 $76 0.4 $34 $76 1 $102 $227 1 $102 $227 0 $34 $76 4 $341 $7580 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $34 $76 0.4 $34 $76 0.4 $34 $76 1 $102 $227 1 $102 $227 0 $34 $76 4 $341 $7580 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $20 $44 0.4 $20 $44 0.4 $20 $44 1 $59 $131 1 $59 $131 0 $20 $44 4 $197 $4380 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $20 $44 0.4 $20 $44 0.4 $20 $44 1 $59 $131 1 $59 $131 0 $20 $44 4 $197 $438

188 189


SeasonClass



Projected annual $$

salesMin



30.00% 22.00% 20.00% 4.00% 100%10.00% 10.00% 10.00% 30.00% 30.00% 10.00% 100% 100%

30.00% 40.00% 30.00% 100%


FALL Top AQ/AQ AW16-2018 AURIACROSSBACKCROPTO BLACK 0,2,4,6 $55.80 124.00$ 4 $223.20 $496.00 4 $223 $496 0 $0 $0 0 $0 $0 0 $0 $0FALL Top AQ/AQ AW16-2019 AURIACROSSBACKCROPTO CREAMWHITE 0,2,4,6 $55.80 124.00$ 4 $223.20 $496.00 4 $223 $496 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom AQ/AQ AW16-2020 ZEOPANELLEDMINISKIRT CREAMWHITE 0,2,4,6 $62.33 138.50$ 4 $249.30 $554.00 4 $249 $554 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom AQ/AQ AW16-2021 LUNARFULLMIDISKIRT BLACKPRINT 0,2,4,6 $128.03 284.50$ 4 $512.10 $1,138.00 4 $512 $1,138 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3001 CREPEDRESSWITHCUTOUTS BONE 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3002 CREPEDRESSWITHCUTOUTS BLACK 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3003 ASYMMETRICPRINTEDCREPEDRESS OYSTER/BLACKCASCADINGSTRIPEPRINT 0,2,4,6 $200.25 445.00$ 4 $801.00 $1,780.00 4 $801 $1,780 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3004 ONESHOULDERSEQUINEDDRESS OYSTER/GOLD OnceSize $200.25 445.00$ 2 $400.50 $890.00 2 $401 $890 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3005 CREPE/PLEATEDCHIFFONCOMBODRESS TULIP OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3006 SILKFAILLEFITFLAREDRESS COBALT OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3007 TIEREDHALTERDRESS TULIP/BLACK OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3008 TIEREDHALTERDRESS BONE-BLACK 0,2,4,6 $191.25 425.00$ 4 $765.00 $1,700.00 4 $765 $1,700 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3009 STRIPEDORGANZADRESS FOAM 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress HALSTONHERITAGE AW16-3010 FLORALAPPLIQUESILKFAILLEDRESS EGGSHELL/BLACK 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown HALSTONHERITAGE AW16-3016 DRAPEDJERSEYGOWN BLACK 0,2,4,6 $168.75 375.00$ 4 $675.00 $1,500.00 4 $675 $1,500 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown HALSTONHERITAGE AW16-3017 SATINFAILLECUTOUTGOWN BLACK 0,2,4,6 $335.25 745.00$ 4 $1,341.00 $2,980.00 4 $1,341 $2,980 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown HALSTONHERITAGE AW16-3018 CREPEGOWNWITHBACKCUTOUT LINENWHITE 0,2,4,6 $200.25 445.00$ 4 $801.00 $1,780.00 4 $801 $1,780 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown HALSTONHERITAGE AW16-3019 STRAPLESSSILKFAILLEGOWN CORAL 0,2,4,6 $312.75 695.00$ 4 $1,251.00 $2,780.00 4 $1,251 $2,780 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown HALSTONHERITAGE AW16-3020 METALPLATECREPEGOWN EGGSHELL 0,2,4,6 $267.75 595.00$ 4 $1,071.00 $2,380.00 4 $1,071 $2,380 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown HALSTONHERITAGE AW16-3021 STRAPLESSSILKFAILLEGOWN LOTUS 0,2,4,6 $312.75 695.00$ 4 $1,251.00 $2,780.00 4 $1,251 $2,780 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown HALSTONHERITAGE AW16-3022 CREPEGOWNWITHBACKDRAPE FOAM 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 0 $0 $0 0 $0 $0 0 $0 $0FALL MaxiDress HALSTONHERITAGE AW16-3023 PRINTEDSILKMAXIDRESS BLACKCOLORBLOCKPRINT 0,2,4,6 $168.75 375.00$ 4 $675.00 $1,500.00 4 $675 $1,500 0 $0 $0 0 $0 $0 0 $0 $0FALL MaxiDress HALSTONHERITAGE AW16-3024 PRINTEDSILKGEORGETTEDRESS IRISCOLORBLOCKPRINT 0,2,4,6 $155.25 345.00$ 4 $621.00 $1,380.00 4 $621 $1,380 0 $0 $0 0 $0 $0 0 $0 $0FALL Top HALSTONHERITAGE AW16-3025 SHEENSCOOPNECKSHORTSLEEVETEE BLACK 0,2,4,6 $42.75 95.00$ 4 $171.00 $380.00 4 $171 $380 0 $0 $0 0 $0 $0 0 $0 $0FALL Top HALSTONHERITAGE AW16-3026 SHEENSCOOPNECKSHORTSLEEVETEE EGGSHELL 0,2,4,6 $42.75 95.00$ 4 $171.00 $380.00 4 $171 $380 0 $0 $0 0 $0 $0 0 $0 $0FALL Top HALSTONHERITAGE AW16-3027 SILKTOPWITHTIES BLACK 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom HALSTONHERITAGE AW16-3028 SILKFAILLEHILOSKIRT BLACK 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom HALSTONHERITAGE AW16-3029 STRUCTUREDSILKFAILLE BLACK 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress Alice+Olivia C506614276 DANIEOPENBACKBOXPLEATDRESS Black 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress Alice+Olivia C506500707 SONNYEMBROIDEREDSHORTSLEEVEFLARE Black/Sesame 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress Alice+Olivia C508697261 CLYDEALINESHIFTDRESS Black/White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress Alice+Olivia C509674725 TAYAEMBELLISHEDSKIRTDRESS Black/Nude 0,2,4,6 $359.10 798.00$ 4 $1,436.40 $3,192.00 4 $1,436 $3,192 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress Alice+Olivia C507653810 ALEJANDRABOATNECKDRESS EnchantedForest/Black 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress Alice+Olivia C507521784 HAVENSTRUCTUREDDRESS Cream 0,2,4,6 $218.25 485.00$ 4 $873.00 $1,940.00 4 $873 $1,940 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress Alice+Olivia C509665318 GARNERCREWNECKDRESS Black/Cream 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0FALL Casual Alice+Olivia W000733959 DIAGONALPLAIDDROPWAISTDRESS Black/Cream 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 0 $0 $0 0 $0 $0 0 $0 $0FALL Casual Alice+Olivia C509846915 HAILEETURTLENECKDRESS Cream 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0FALL Casual Alice+Olivia W000762959 TEXTUREDDRESSWITHCOLLAR Navy 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 0 $0 $0 0 $0 $0 0 $0 $0FALL Top Alice+Olivia C507766910 BAYPEARL&RIHNESTONESWEATER Cream 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 0 $0 $0 0 $0 $0 0 $0 $0FALL Top Alice+Olivia AIR200629 NECKDRAPESLEEVELESSWRAPVEST Cream 0,2,4,6 $110.25 245.00$ 4 $441.00 $980.00 4 $441 $980 0 $0 $0 0 $0 $0 0 $0 $0FALL Top Alice+Olivia G506072721 FARRAHGEOMETRICBACKCROPPEDTANK GreyMulti 0,2,4,6 $89.10 198.00$ 4 $356.40 $792.00 4 $356 $792 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom Alice+Olivia C508326261 LORANLANTERNSKIRTWITHPOCKET Black/White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom Alice+Olivia C508335735 JESSAHIGHWAISTSHORTSKIRT GoldMulti 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom Alice+Olivia C509359281 TAMIAMIDLENGTHSKIRT Black 0,2,4,6 $218.25 485.00$ 4 $873.00 $1,940.00 4 $873 $1,940 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia H507803947 STACEFACEBECLUTCH Multi OnceSize $267.75 595.00$ 2 $535.50 $1,190.00 2 $536 $1,190 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia H507475985 REDROSESHARDSHELLCLUTCH Red OnceSize $222.75 495.00$ 2 $445.50 $990.00 2 $446 $990 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia H506475572 HARDCLUTCH Gunmetal OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia A507764611 ENCHANTEDPRINTEDTRUNKCLUTCH multi OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia H507803947 STACEFACEBECLUTCH Multi OnceSize $267.75 595.00$ 2 $535.50 $1,190.00 2 $536 $1,190 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia H507475985 REDROSESHARDSHELLCLUTCH Red OnceSize $222.75 495.00$ 2 $445.50 $990.00 2 $446 $990 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia H506475572 HARDCLUTCH Gunmetal OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia A507764611 ENCHANTEDPRINTEDTRUNKCLUTCH multi OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia H507803947 STACEFACEBECLUTCH Multi OnceSize $267.75 595.00$ 2 $535.50 $1,190.00 2 $536 $1,190 0 $0 $0 0 $0 $0 0 $0 $0FALL Bag Alice+Olivia H507475985 REDROSESHARDSHELLCLUTCH Red OnceSize $222.75 495.00$ 2 $445.50 $990.00 2 $446 $990 0 $0 $0 0 $0 $0 0 $0 $0FALL MaxiDress Alice+Olivia C509511282 JASEHIGHNECKDRESSWITHLEATHER Black 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 0 $0 $0 0 $0 $0 0 $0 $0FALL MaxiDress Alice+Olivia AIR518226 BOTTOMHEMCROSSOVERMAXIDRESS Black 0,2,4,6 $119.25 265.00$ 4 $477.00 $1,060.00 4 $477 $1,060 0 $0 $0 0 $0 $0 0 $0 $0FALL MaxiDress Alice+Olivia AIR524226 LEATHERCOMBOCREWNECKMAXIDRESS Black 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 0 $0 $0 0 $0 $0 0 $0 $0FALL OfficeApparel Alice+Olivia C507577282 ESMIRAFITTEDV-NECKDRESS Cream/Black 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 0 $0 $0 0 $0 $0 0 $0 $0FALL OfficeApparel Alice+Olivia W000513309 STRUCTUREDMOCKNECKPEPLUMDRESS Black 0,2,4,6 $129.60 288.00$ 4 $518.40 $1,152.00 4 $518 $1,152 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger 30D673-S POCKETPLEATEDJEWELCOCKTAIL Royal 2,4,6,8 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger 124512-FS VINTAGELACECOCKTAIL IvoryMulti 2,4,6,8 $202.50 450.00$ 4 $810.00 $1,800.00 4 $810 $1,800 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger 124758-S LITTLELACESHOWSTOPPER GoldMulti 2,4,6,8 $193.50 430.00$ 4 $774.00 $1,720.00 4 $774 $1,720 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger 124774-S LACECOMBINATIONCOCKTAIL BlackGold 2,4,6,8 $238.50 530.00$ 4 $954.00 $2,120.00 4 $954 $2,120 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger K112032-MB LaceShiftCocktailDress MISTYBLUE 2,4,6,8 $202.50 450.00$ 4 $810.00 $1,800.00 4 $810 $1,800 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger 124613 MIXEDSHIMMERDRESS Champagne 2,4,6,8 $238.50 530.00$ 4 $954.00 $2,120.00 4 $954 $2,120 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger K140063 SLEEVELESSSTRIPECOCKTAIL PinkMulti 2,4,6,8 $243.00 540.00$ 4 $972.00 $2,160.00 4 $972 $2,160 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger K138029 BEADEDFITANDFLARE Blush 2,4,6,8 $243.00 540.00$ 4 $972.00 $2,160.00 4 $972 $2,160 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress KayUnger K157001-S BowCocktailDress MISTYBLUE 2,4,6,8 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown KayUnger K181102 MetallicJacquardGown CHAMPAGNE 2,4,6,8 $297.00 660.00$ 4 $1,188.00 $2,640.00 4 $1,188 $2,640 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown KayUnger K140017-S STRAPLESSSTRIPEGOWN BUTTER 2,4,6,8 $246.60 548.00$ 4 $986.40 $2,192.00 4 $986 $2,192 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown KayUnger K116004 FloralLaceBallGown CREAM 2,4,6,8 $315.00 700.00$ 4 $1,260.00 $2,800.00 4 $1,260 $2,800 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown KayUnger 124707-S TheLaceGown SMOKE 2,4,6,8 $283.50 630.00$ 4 $1,134.00 $2,520.00 4 $1,134 $2,520 0 $0 $0 0 $0 $0 0 $0 $0FALL Jacket KayUnger L210009-S SCUBACROPPEDJACKET Navy 2,4,6,8 $117.00 260.00$ 4 $468.00 $1,040.00 4 $468 $1,040 0 $0 $0 0 $0 $0 0 $0 $0FALL Jacket KayUnger 12J4582 VintageLaceJacket IVORYMULTI 2,4,6,8 $112.50 250.00$ 4 $450.00 $1,000.00 4 $450 $1,000 0 $0 $0 0 $0 $0 0 $0 $0FALL Jacket KayUnger L210009-S SCUBACROPPEDJACKET Navy 2,4,6,8 $117.00 260.00$ 4 $468.00 $1,040.00 4 $468 $1,040 0 $0 $0 0 $0 $0 0 $0 $0FALL Jacket KayUnger 12J4582 VintageLaceJacket IVORYMULTI 2,4,6,8 $112.50 250.00$ 4 $450.00 $1,000.00 4 $450 $1,000 0 $0 $0 0 $0 $0 0 $0 $0FALL Jacket KayUnger L210009-S SCUBACROPPEDJACKET Navy 2,4,6,8 $117.00 260.00$ 4 $468.00 $1,040.00 4 $468 $1,040 0 $0 $0 0 $0 $0 0 $0 $0FALL Jacket KayUnger 12J4582 VintageLaceJacket IVORYMULTI 2,4,6,8 $112.50 250.00$ 4 $450.00 $1,000.00 4 $450 $1,000 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji APV15106M-AZURE STELLERDRESS Azure 0,2,4,6 $147.60 328.00$ 4 $590.40 $1,312.00 4 $590 $1,312 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji AQC15040M-BLACK SakerDress Black 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji APU2132M-IV/BK ParulaDress Ivory/Black 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji ARL15110M-SILVR DoveDress Silver 0,2,4,6 $174.60 388.00$ 4 $698.40 $1,552.00 4 $698 $1,552 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji AQL15020M-BK/WH BessieDress Black/White 0,2,4,6 $264.60 588.00$ 4 $1,058.40 $2,352.00 4 $1,058 $2,352 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji ALX1812MY-SAND CordedEmbroideryonTulleDresswithSheer Sand 0,2,4,6 $183.60 408.00$ 4 $734.40 $1,632.00 4 $734 $1,632 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji 6L1890M-BLACK PintuckJerseyDresswithSweetheartIllusion Black 0,2,4,6 $165.60 368.00$ 4 $662.40 $1,472.00 4 $662 $1,472 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji APJ2136M-SS/BK RoseMotifSheathDress Steel/Black 0,2,4,6 $165.60 368.00$ 4 $662.40 $1,472.00 4 $662 $1,472 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji AGD1653M-BK/BK CutNeopreneA-LineDress Black/Black 0,2,4,6 $147.60 328.00$ 4 $590.40 $1,312.00 4 $590 $1,312 0 $0 $0 0 $0 $0 0 $0 $0FALL CocktailDress TadashiShoji APZ15037S-WHITE AllieDress White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0

0 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $22 $50 0.4 $22 $50 0.4 $22 $50 1 $67 $149 1 $67 $149 0 $22 $50 4 $223 $4960 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $22 $50 0.4 $22 $50 0.4 $22 $50 1 $67 $149 1 $67 $149 0 $22 $50 4 $223 $4960 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $25 $55 0.4 $25 $55 0.4 $25 $55 1 $75 $166 1 $75 $166 0 $25 $55 4 $249 $5540 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $51 $114 0.4 $51 $114 0.4 $51 $114 1 $154 $341 1 $154 $341 0 $51 $114 4 $512 $1,1380 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $71 $158 0.4 $71 $158 0.4 $71 $158 1 $213 $474 1 $213 $474 0 $71 $158 4 $711 $1,5800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $71 $158 0.4 $71 $158 0.4 $71 $158 1 $213 $474 1 $213 $474 0 $71 $158 4 $711 $1,5800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $80 $178 0.4 $80 $178 0.4 $80 $178 1 $240 $534 1 $240 $534 0 $80 $178 4 $801 $1,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $40 $89 0.2 $40 $89 0.2 $40 $89 1 $120 $267 1 $120 $267 0 $40 $89 2 $401 $8900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $38 $85 0.2 $38 $85 0.2 $38 $85 1 $115 $255 1 $115 $255 0 $38 $85 2 $383 $8500 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $38 $85 0.2 $38 $85 0.2 $38 $85 1 $115 $255 1 $115 $255 0 $38 $85 2 $383 $8500 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $38 $85 0.2 $38 $85 0.2 $38 $85 1 $115 $255 1 $115 $255 0 $38 $85 2 $383 $8500 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $77 $170 0.4 $77 $170 0.4 $77 $170 1 $230 $510 1 $230 $510 0 $77 $170 4 $765 $1,7000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $53 $118 0.4 $53 $118 0.4 $53 $118 1 $159 $354 1 $159 $354 0 $53 $118 4 $531 $1,1800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $89 $198 0.4 $89 $198 0.4 $89 $198 1 $267 $594 1 $267 $594 0 $89 $198 4 $891 $1,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $68 $150 0.4 $68 $150 0.4 $68 $150 1 $203 $450 1 $203 $450 0 $68 $150 4 $675 $1,5000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $134 $298 0.4 $134 $298 0.4 $134 $298 1 $402 $894 1 $402 $894 0 $134 $298 4 $1,341 $2,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $80 $178 0.4 $80 $178 0.4 $80 $178 1 $240 $534 1 $240 $534 0 $80 $178 4 $801 $1,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $125 $278 0.4 $125 $278 0.4 $125 $278 1 $375 $834 1 $375 $834 0 $125 $278 4 $1,251 $2,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $107 $238 0.4 $107 $238 0.4 $107 $238 1 $321 $714 1 $321 $714 0 $107 $238 4 $1,071 $2,3800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $125 $278 0.4 $125 $278 0.4 $125 $278 1 $375 $834 1 $375 $834 0 $125 $278 4 $1,251 $2,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $71 $158 0.4 $71 $158 0.4 $71 $158 1 $213 $474 1 $213 $474 0 $71 $158 4 $711 $1,5800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $68 $150 0.4 $68 $150 0.4 $68 $150 1 $203 $450 1 $203 $450 0 $68 $150 4 $675 $1,5000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $62 $138 0.4 $62 $138 0.4 $62 $138 1 $186 $414 1 $186 $414 0 $62 $138 4 $621 $1,3800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $17 $38 0.4 $17 $38 0.4 $17 $38 1 $51 $114 1 $51 $114 0 $17 $38 4 $171 $3800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $17 $38 0.4 $17 $38 0.4 $17 $38 1 $51 $114 1 $51 $114 0 $17 $38 4 $171 $3800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $53 $118 0.4 $53 $118 0.4 $53 $118 1 $159 $354 1 $159 $354 0 $53 $118 4 $531 $1,1800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $89 $198 0.4 $89 $198 0.4 $89 $198 1 $267 $594 1 $267 $594 0 $89 $198 4 $891 $1,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $53 $118 0.4 $53 $118 0.4 $53 $118 1 $159 $354 1 $159 $354 0 $53 $118 4 $531 $1,1800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $79 $176 0.4 $79 $176 0.4 $79 $176 1 $238 $528 1 $238 $528 0 $79 $176 4 $792 $1,7600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $89 $198 0.4 $89 $198 0.4 $89 $198 1 $267 $594 1 $267 $594 0 $89 $198 4 $891 $1,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $54 $119 0.4 $54 $119 0.4 $54 $119 1 $161 $358 1 $161 $358 0 $54 $119 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $144 $319 0.4 $144 $319 0.4 $144 $319 1 $431 $958 1 $431 $958 0 $144 $319 4 $1,436 $3,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $72 $159 0.4 $72 $159 0.4 $72 $159 1 $215 $478 1 $215 $478 0 $72 $159 4 $716 $1,5920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $87 $194 0.4 $87 $194 0.4 $87 $194 1 $262 $582 1 $262 $582 0 $87 $194 4 $873 $1,9400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $54 $119 0.4 $54 $119 0.4 $54 $119 1 $161 $358 1 $161 $358 0 $54 $119 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $63 $139 0.4 $63 $139 0.4 $63 $139 1 $188 $418 1 $188 $418 0 $63 $139 4 $626 $1,3920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $54 $119 0.4 $54 $119 0.4 $54 $119 1 $161 $358 1 $161 $358 0 $54 $119 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $72 $159 0.4 $72 $159 0.4 $72 $159 1 $215 $478 1 $215 $478 0 $72 $159 4 $716 $1,5920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $79 $176 0.4 $79 $176 0.4 $79 $176 1 $238 $528 1 $238 $528 0 $79 $176 4 $792 $1,7600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $44 $98 0.4 $44 $98 0.4 $44 $98 1 $132 $294 1 $132 $294 0 $44 $98 4 $441 $9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $36 $79 0.4 $36 $79 0.4 $36 $79 1 $107 $238 1 $107 $238 0 $36 $79 4 $356 $7920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $54 $119 0.4 $54 $119 0.4 $54 $119 1 $161 $358 1 $161 $358 0 $54 $119 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $59 $132 0.4 $59 $132 0.4 $59 $132 1 $178 $396 1 $178 $396 0 $59 $132 4 $594 $1,3200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $87 $194 0.4 $87 $194 0.4 $87 $194 1 $262 $582 1 $262 $582 0 $87 $194 4 $873 $1,9400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $54 $119 0.2 $54 $119 0.2 $54 $119 1 $161 $357 1 $161 $357 0 $54 $119 2 $536 $1,1900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $45 $99 0.2 $45 $99 0.2 $45 $99 1 $134 $297 1 $134 $297 0 $45 $99 2 $446 $9900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $27 $59 0.2 $27 $59 0.2 $27 $59 1 $80 $177 1 $80 $177 0 $27 $59 2 $266 $5900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $27 $59 0.2 $27 $59 0.2 $27 $59 1 $80 $177 1 $80 $177 0 $27 $59 2 $266 $5900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $54 $119 0.2 $54 $119 0.2 $54 $119 1 $161 $357 1 $161 $357 0 $54 $119 2 $536 $1,1900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $45 $99 0.2 $45 $99 0.2 $45 $99 1 $134 $297 1 $134 $297 0 $45 $99 2 $446 $9900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $27 $59 0.2 $27 $59 0.2 $27 $59 1 $80 $177 1 $80 $177 0 $27 $59 2 $266 $5900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $27 $59 0.2 $27 $59 0.2 $27 $59 1 $80 $177 1 $80 $177 0 $27 $59 2 $266 $5900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $54 $119 0.2 $54 $119 0.2 $54 $119 1 $161 $357 1 $161 $357 0 $54 $119 2 $536 $1,1900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.2 $45 $99 0.2 $45 $99 0.2 $45 $99 1 $134 $297 1 $134 $297 0 $45 $99 2 $446 $9900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $79 $176 0.4 $79 $176 0.4 $79 $176 1 $238 $528 1 $238 $528 0 $79 $176 4 $792 $1,7600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $48 $106 0.4 $48 $106 0.4 $48 $106 1 $143 $318 1 $143 $318 0 $48 $106 4 $477 $1,0600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $59 $132 0.4 $59 $132 0.4 $59 $132 1 $178 $396 1 $178 $396 0 $59 $132 4 $594 $1,3200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $59 $132 0.4 $59 $132 0.4 $59 $132 1 $178 $396 1 $178 $396 0 $59 $132 4 $594 $1,3200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $52 $115 0.4 $52 $115 0.4 $52 $115 1 $156 $346 1 $156 $346 0 $52 $115 4 $518 $1,1520 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $54 $119 0.4 $54 $119 0.4 $54 $119 1 $161 $358 1 $161 $358 0 $54 $119 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $81 $180 0.4 $81 $180 0.4 $81 $180 1 $243 $540 1 $243 $540 0 $81 $180 4 $810 $1,8000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $77 $172 0.4 $77 $172 0.4 $77 $172 1 $232 $516 1 $232 $516 0 $77 $172 4 $774 $1,7200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $95 $212 0.4 $95 $212 0.4 $95 $212 1 $286 $636 1 $286 $636 0 $95 $212 4 $954 $2,1200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $81 $180 0.4 $81 $180 0.4 $81 $180 1 $243 $540 1 $243 $540 0 $81 $180 4 $810 $1,8000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $95 $212 0.4 $95 $212 0.4 $95 $212 1 $286 $636 1 $286 $636 0 $95 $212 4 $954 $2,1200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $97 $216 0.4 $97 $216 0.4 $97 $216 1 $292 $648 1 $292 $648 0 $97 $216 4 $972 $2,1600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $97 $216 0.4 $97 $216 0.4 $97 $216 1 $292 $648 1 $292 $648 0 $97 $216 4 $972 $2,1600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $79 $176 0.4 $79 $176 0.4 $79 $176 1 $238 $528 1 $238 $528 0 $79 $176 4 $792 $1,7600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $119 $264 0.4 $119 $264 0.4 $119 $264 1 $356 $792 1 $356 $792 0 $119 $264 4 $1,188 $2,6400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $99 $219 0.4 $99 $219 0.4 $99 $219 1 $296 $658 1 $296 $658 0 $99 $219 4 $986 $2,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $126 $280 0.4 $126 $280 0.4 $126 $280 1 $378 $840 1 $378 $840 0 $126 $280 4 $1,260 $2,8000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $113 $252 0.4 $113 $252 0.4 $113 $252 1 $340 $756 1 $340 $756 0 $113 $252 4 $1,134 $2,5200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $47 $104 0.4 $47 $104 0.4 $47 $104 1 $140 $312 1 $140 $312 0 $47 $104 4 $468 $1,0400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $45 $100 0.4 $45 $100 0.4 $45 $100 1 $135 $300 1 $135 $300 0 $45 $100 4 $450 $1,0000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $47 $104 0.4 $47 $104 0.4 $47 $104 1 $140 $312 1 $140 $312 0 $47 $104 4 $468 $1,0400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $45 $100 0.4 $45 $100 0.4 $45 $100 1 $135 $300 1 $135 $300 0 $45 $100 4 $450 $1,0000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $47 $104 0.4 $47 $104 0.4 $47 $104 1 $140 $312 1 $140 $312 0 $47 $104 4 $468 $1,0400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $45 $100 0.4 $45 $100 0.4 $45 $100 1 $135 $300 1 $135 $300 0 $45 $100 4 $450 $1,0000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $59 $131 0.4 $59 $131 0.4 $59 $131 1 $177 $394 1 $177 $394 0 $59 $131 4 $590 $1,3120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $63 $139 0.4 $63 $139 0.4 $63 $139 1 $188 $418 1 $188 $418 0 $63 $139 4 $626 $1,3920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $63 $139 0.4 $63 $139 0.4 $63 $139 1 $188 $418 1 $188 $418 0 $63 $139 4 $626 $1,3920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $70 $155 0.4 $70 $155 0.4 $70 $155 1 $210 $466 1 $210 $466 0 $70 $155 4 $698 $1,5520 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $106 $235 0.4 $106 $235 0.4 $106 $235 1 $318 $706 1 $318 $706 0 $106 $235 4 $1,058 $2,3520 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $73 $163 0.4 $73 $163 0.4 $73 $163 1 $220 $490 1 $220 $490 0 $73 $163 4 $734 $1,6320 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $66 $147 0.4 $66 $147 0.4 $66 $147 1 $199 $442 1 $199 $442 0 $66 $147 4 $662 $1,4720 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $66 $147 0.4 $66 $147 0.4 $66 $147 1 $199 $442 1 $199 $442 0 $66 $147 4 $662 $1,4720 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $59 $131 0.4 $59 $131 0.4 $59 $131 1 $177 $394 1 $177 $394 0 $59 $131 4 $590 $1,3120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $54 $119 0.4 $54 $119 0.4 $54 $119 1 $161 $358 1 $161 $358 0 $54 $119 4 $536 $1,192

190 191


SeasonClass



Projected annual $$

salesMin



30.00% 22.00% 20.00% 4.00% 100%10.00% 10.00% 10.00% 30.00% 30.00% 10.00% 100% 100%

30.00% 40.00% 30.00% 100%


FALL Top TadashiShoji ARI15073B-BK/SL EIDERTOP Black/Silver 0,2,4,6 $129.60 288.00$ 4 $518.40 $1,152.00 4 $518 $1,152 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom TadashiShoji ID70264M-BLACK STRETCHSATINPENCILSKIRTINBLACK Black 0,2,4,6 $57.60 128.00$ 4 $230.40 $512.00 4 $230 $512 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom TadashiShoji NZ2113-NAVY TIEWAISTPANT Navy 0,2,4,6 $111.60 248.00$ 4 $446.40 $992.00 4 $446 $992 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom TadashiShoji ID70264M-BLACK STRETCHSATINPENCILSKIRTINBLACK Black 0,2,4,6 $57.60 128.00$ 4 $230.40 $512.00 4 $230 $512 0 $0 $0 0 $0 $0 0 $0 $0FALL Bottom TadashiShoji NZ2113-NAVY TIEWAISTPANT Navy 0,2,4,6 $111.60 248.00$ 4 $446.40 $992.00 4 $446 $992 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown TadashiShoji 738814LX-BLACK AsymmetricRuchedSleeveGowninBlack Black 0,2,4,6 $111.60 248.00$ 4 $446.40 $992.00 4 $446 $992 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown TadashiShoji 3K1169L-ANTPK EmbroideredLaceBoatneckCapSleeveGown AntiquePink 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown TadashiShoji APA2132LX-IV/BK COTTONEMBROIDEREDTULLECOLORBLOCKED Ivory/Black 0,2,4,6 $192.60 428.00$ 4 $770.40 $1,712.00 4 $770 $1,712 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown TadashiShoji APV15101L-SILVR IBISGOWN Silver 0,2,4,6 $224.10 498.00$ 4 $896.40 $1,992.00 4 $896 $1,992 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown TadashiShoji APA2132LX-IV/BK COTTONEMBROIDEREDTULLECOLORBLOCKED Ivory/Black 0,2,4,6 $192.60 428.00$ 4 $770.40 $1,712.00 4 $770 $1,712 0 $0 $0 0 $0 $0 0 $0 $0FALL Gown TadashiShoji APV15101L-SILVR IBISGOWN Silver 0,2,4,6 $224.10 498.00$ 4 $896.40 $1,992.00 4 $896 $1,992 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3001 CREPEDRESSWITHCUTOUTS BONE 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3002 CREPEDRESSWITHCUTOUTS BLACK 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3003 ASYMMETRICPRINTEDCREPEDRESS OYSTER/BLACKCASCADINGSTRIPEPRINT 0,2,4,6 $200.25 445.00$ 4 $801.00 $1,780.00 4 $801 $1,780 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3004 ONESHOULDERSEQUINEDDRESS OYSTER/GOLD OnceSize $200.25 445.00$ 2 $400.50 $890.00 2 $401 $890 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3005 CREPE/PLEATEDCHIFFONCOMBODRESS TULIP OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3006 CREPE/PLEATEDCHIFFONCOMBODRESS BLACK OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3007 TIEREDHALTERDRESS TULIP/BLACK OnceSize $191.25 425.00$ 2 $382.50 $850.00 2 $383 $850 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3008 TIEREDHALTERDRESS BONE-BLACK 0,2,4,6 $191.25 425.00$ 4 $765.00 $1,700.00 4 $765 $1,700 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3009 MINIMALCUTOUTCREPEDRESS EGGSHELL 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3010 FLORALAPPLIQUESILKFAILLEDRESS EGGSHELL/BLACK 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress HALSTONHERITAGE L16-3011 COLORBLOCKEDBONDEDCREPEDRESS BLACK-BONE 0,2,4,6 $200.25 445.00$ 4 $801.00 $1,780.00 4 $801 $1,780 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown HALSTONHERITAGE L16-3012 DRAPEDJERSEYGOWN BLACK 0,2,4,6 $168.75 375.00$ 4 $675.00 $1,500.00 4 $675 $1,500 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown HALSTONHERITAGE L16-3013 STRAPLESSCOLORBLOCKEDGOWN BLACK/EGGSHELL 0,2,4,6 $312.75 695.00$ 4 $1,251.00 $2,780.00 4 $1,251 $2,780 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown HALSTONHERITAGE L16-3014 CREPEGOWNWITHBACKCUTOUT LINENWHITE 0,2,4,6 $200.25 445.00$ 4 $801.00 $1,780.00 4 $801 $1,780 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown HALSTONHERITAGE L16-3015 STRAPLESSSILKFAILLEGOWN CORAL 0,2,4,6 $312.75 695.00$ 4 $1,251.00 $2,780.00 4 $1,251 $2,780 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown HALSTONHERITAGE L16-3016 PLEATEDSKIRTCOLORBLOCKEDGOWN BLACK/EGGSHELL 0,2,4,6 $281.25 625.00$ 4 $1,125.00 $2,500.00 4 $1,125 $2,500 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown HALSTONHERITAGE L16-3017 STRAPLESSSILKFAILLEGOWN LOTUS 0,2,4,6 $312.75 695.00$ 4 $1,251.00 $2,780.00 4 $1,251 $2,780 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown HALSTONHERITAGE L16-3018 CREPEGOWNWITHBACKDRAPE FOAM 0,2,4,6 $177.75 395.00$ 4 $711.00 $1,580.00 4 $711 $1,580 0 $0 $0 0 $0 $0 0 $0 $0LIMITED MaxiDress HALSTONHERITAGE L16-3019 PRINTEDSILKMAXIDRESS BLACKCOLORBLOCKPRINT 0,2,4,6 $168.75 375.00$ 4 $675.00 $1,500.00 4 $675 $1,500 0 $0 $0 0 $0 $0 0 $0 $0LIMITED MaxiDress HALSTONHERITAGE L16-3020 PRINTEDSILKGEORGETTEDRESS IRISCOLORBLOCKPRINT 0,2,4,6 $155.25 345.00$ 4 $621.00 $1,380.00 4 $621 $1,380 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top HALSTONHERITAGE L16-3021 SHEENSCOOPNECKSHORTSLEEVETEE BLACK 0,2,4,6 $42.75 95.00$ 4 $171.00 $380.00 4 $171 $380 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top HALSTONHERITAGE L16-3022 SHEENSCOOPNECKSHORTSLEEVETEE EGGSHELL 0,2,4,6 $42.75 95.00$ 4 $171.00 $380.00 4 $171 $380 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top HALSTONHERITAGE L16-3023 SILKTOPWITHTIES BLACK 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom HALSTONHERITAGE L16-3024 SILKFAILLEHILOSKIRT BLACK 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom HALSTONHERITAGE L16-3025 STRUCTUREDSILKFAILLE BLACK 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom HALSTONHERITAGE L16-3024 SILKFAILLEHILOSKIRT BLACK 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom HALSTONHERITAGE L16-3025 STRUCTUREDSILKFAILLE BLACK 0,2,4,6 $132.75 295.00$ 4 $531.00 $1,180.00 4 $531 $1,180 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress Alice+Olivia C509512269 FRANCESMINIFLAREDT-SHIRTDRESS Black 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress Alice+Olivia C506614276 DANIEOPENBACKBOXPLEATDRESS Black 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress Alice+Olivia C506500707 SONNYEMBROIDEREDSHORTSLEEVEFLARE Black/Sesame 0,2,4,6 $222.75 495.00$ 4 $891.00 $1,980.00 4 $891 $1,980 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress Alice+Olivia C508697261 CLYDEALINESHIFTDRESS Black/White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress Alice+Olivia C509674725 TAYAEMBELLISHEDSKIRTDRESS Black/Nude 0,2,4,6 $359.10 798.00$ 4 $1,436.40 $3,192.00 4 $1,436 $3,192 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress Alice+Olivia C507653810 ALEJANDRABOATNECKDRESS EnchantedForest/Black 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress Alice+Olivia C507521784 HAVENSTRUCTUREDDRESS Cream 0,2,4,6 $218.25 485.00$ 4 $873.00 $1,940.00 4 $873 $1,940 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress Alice+Olivia C509665318 GARNERCREWNECKDRESS Black/Cream 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bag Alice+Olivia H507803947 STACEFACEBECLUTCH Multi OnceSize $267.75 595.00$ 2 $535.50 $1,190.00 2 $536 $1,190 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bag Alice+Olivia H507475985 REDROSESHARDSHELLCLUTCH Red OnceSize $222.75 495.00$ 2 $445.50 $990.00 2 $446 $990 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bag Alice+Olivia H506475572 HARDCLUTCH Gunmetal OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bag Alice+Olivia A507764611 ENCHANTEDPRINTEDTRUNKCLUTCH multi OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Casual Alice+Olivia W000733959 DIAGONALPLAIDDROPWAISTDRESS Black/Cream 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Casual Alice+Olivia C509846915 HAILEETURTLENECKDRESS Cream 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Casual Alice+Olivia W000762959 TEXTUREDDRESSWITHCOLLAR Navy 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top Alice+Olivia C508026745 BRIGIDCROPPEDTOP Army 0,2,4,6 $173.25 385.00$ 4 $693.00 $1,540.00 4 $693 $1,540 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top Alice+Olivia C508003302 MALIABEADEDMOCKNECKTOP Black 0,2,4,6 $114.75 255.00$ 4 $459.00 $1,020.00 4 $459 $1,020 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top Alice+Olivia C509023600 SAIRABUTTONDOWN Antique 0,2,4,6 $179.10 398.00$ 4 $716.40 $1,592.00 4 $716 $1,592 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top Alice+Olivia C507766910 BAYPEARL&RIHNESTONESWEATER Cream 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top Alice+Olivia AIR200629 NECKDRAPESLEEVELESSWRAPVEST Cream 0,2,4,6 $110.25 245.00$ 4 $441.00 $980.00 4 $441 $980 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top Alice+Olivia G506072721 FARRAHGEOMETRICBACKCROPPEDTANK GreyMulti 0,2,4,6 $89.10 198.00$ 4 $356.40 $792.00 4 $356 $792 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom Alice+Olivia C508326261 LORANLANTERNSKIRTWITHPOCKET Black/White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom Alice+Olivia C508335735 JESSAHIGHWAISTSHORTSKIRT GoldMulti 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom Alice+Olivia C509359281 TAMIAMIDLENGTHSKIRT Black 0,2,4,6 $218.25 485.00$ 4 $873.00 $1,940.00 4 $873 $1,940 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bag Alice+Olivia H507803947 STACEFACEBECLUTCH Multi OnceSize $267.75 595.00$ 2 $535.50 $1,190.00 2 $536 $1,190 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bag Alice+Olivia H507475985 REDROSESHARDSHELLCLUTCH Red OnceSize $222.75 495.00$ 2 $445.50 $990.00 2 $446 $990 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bag Alice+Olivia H506475572 HARDCLUTCH Gunmetal OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bag Alice+Olivia A507764611 ENCHANTEDPRINTEDTRUNKCLUTCH multi OnceSize $132.75 295.00$ 2 $265.50 $590.00 2 $266 $590 0 $0 $0 0 $0 $0 0 $0 $0LIMITED MaxiDress Alice+Olivia C509511282 JASEHIGHNECKDRESSWITHLEATHER Black 0,2,4,6 $198.00 440.00$ 4 $792.00 $1,760.00 4 $792 $1,760 0 $0 $0 0 $0 $0 0 $0 $0LIMITED MaxiDress Alice+Olivia AIR518226 BOTTOMHEMCROSSOVERMAXIDRESS Black 0,2,4,6 $119.25 265.00$ 4 $477.00 $1,060.00 4 $477 $1,060 0 $0 $0 0 $0 $0 0 $0 $0LIMITED MaxiDress Alice+Olivia AIR524226 LEATHERCOMBOCREWNECKMAXIDRESS Black 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 0 $0 $0 0 $0 $0 0 $0 $0LIMITED OfficeApparel Alice+Olivia C507577282 ESMIRAFITTEDV-NECKDRESS Cream/Black 0,2,4,6 $148.50 330.00$ 4 $594.00 $1,320.00 4 $594 $1,320 0 $0 $0 0 $0 $0 0 $0 $0LIMITED OfficeApparel Alice+Olivia W000513309 STRUCTUREDMOCKNECKPEPLUMDRESS Black 0,2,4,6 $129.60 288.00$ 4 $518.40 $1,152.00 4 $518 $1,152 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji APV15106M-AZURE STELLERDRESS Azure 0,2,4,6 $147.60 328.00$ 4 $590.40 $1,312.00 4 $590 $1,312 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji AQC15040M-BLACK SakerDress Black 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji APU2132M-IV/BK ParulaDress Ivory/Black 0,2,4,6 $156.60 348.00$ 4 $626.40 $1,392.00 4 $626 $1,392 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji ARL15110M-SILVR DoveDress Silver 0,2,4,6 $174.60 388.00$ 4 $698.40 $1,552.00 4 $698 $1,552 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji AQL15020M-BK/WH BessieDress Black/White 0,2,4,6 $264.60 588.00$ 4 $1,058.40 $2,352.00 4 $1,058 $2,352 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji ALX1812MY-SAND CordedEmbroideryonTulleDresswithSheer Sand 0,2,4,6 $183.60 408.00$ 4 $734.40 $1,632.00 4 $734 $1,632 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji 6L1890M-BLACK PintuckJerseyDresswithSweetheartIllusion Black 0,2,4,6 $165.60 368.00$ 4 $662.40 $1,472.00 4 $662 $1,472 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji APJ2136M-SS/BK RoseMotifSheathDress Steel/Black 0,2,4,6 $165.60 368.00$ 4 $662.40 $1,472.00 4 $662 $1,472 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji AGD1653M-BK/BK CutNeopreneA-LineDress Black/Black 0,2,4,6 $147.60 328.00$ 4 $590.40 $1,312.00 4 $590 $1,312 0 $0 $0 0 $0 $0 0 $0 $0LIMITED CocktailDress TadashiShoji APZ15037S-WHITE AllieDress White 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Top TadashiShoji ARI15073B-BK/SL EIDERTOP Black/Silver 0,2,4,6 $129.60 288.00$ 4 $518.40 $1,152.00 4 $518 $1,152 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom TadashiShoji ID70264M-BLACK STRETCHSATINPENCILSKIRTINBLACK Black 0,2,4,6 $57.60 128.00$ 4 $230.40 $512.00 4 $230 $512 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Bottom TadashiShoji NZ2113-NAVY TIEWAISTPANT Navy 0,2,4,6 $111.60 248.00$ 4 $446.40 $992.00 4 $446 $992 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown TadashiShoji 738814LX-BLACK AsymmetricRuchedSleeveGowninBlack Black 0,2,4,6 $111.60 248.00$ 4 $446.40 $992.00 4 $446 $992 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown TadashiShoji 3K1169L-ANTPK EmbroideredLaceBoatneckCapSleeveGown AntiquePink 0,2,4,6 $134.10 298.00$ 4 $536.40 $1,192.00 4 $536 $1,192 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown TadashiShoji APA2132LX-IV/BK COTTONEMBROIDEREDTULLECOLORBLOCKED Ivory/Black 0,2,4,6 $192.60 428.00$ 4 $770.40 $1,712.00 4 $770 $1,712 0 $0 $0 0 $0 $0 0 $0 $0LIMITED Gown TadashiShoji APV15101L-SILVR IBISGOWN Silver 0,2,4,6 $224.10 498.00$ 4 $896.40 $1,992.00 4 $896 $1,992 0 $0 $0 0 $0 $0 0 $0 $0Totals $56,735.55 $126,079.00 1290 $206,500.50 $458,890.00 1290 $206,500.50 $458,890.00 271.08 $42,326.23 $94,058.28 20.08 $3,135.28 $6,967.28 100.4 $15,676.38 $34,836.40

0 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $52 $115 0.4 $52 $115 0.4 $52 $115 1 $156 $346 1 $156 $346 0 $52 $115 4 $518 $1,1520 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $23 $51 0.4 $23 $51 0.4 $23 $51 1 $69 $154 1 $69 $154 0 $23 $51 4 $230 $5120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $45 $99 0.4 $45 $99 0.4 $45 $99 1 $134 $298 1 $134 $298 0 $45 $99 4 $446 $9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $23 $51 0.4 $23 $51 0.4 $23 $51 1 $69 $154 1 $69 $154 0 $23 $51 4 $230 $5120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $45 $99 0.4 $45 $99 0.4 $45 $99 1 $134 $298 1 $134 $298 0 $45 $99 4 $446 $9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $45 $99 0.4 $45 $99 0.4 $45 $99 1 $134 $298 1 $134 $298 0 $45 $99 4 $446 $9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $54 $119 0.4 $54 $119 0.4 $54 $119 1 $161 $358 1 $161 $358 0 $54 $119 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $77 $171 0.4 $77 $171 0.4 $77 $171 1 $231 $514 1 $231 $514 0 $77 $171 4 $770 $1,7120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $90 $199 0.4 $90 $199 0.4 $90 $199 1 $269 $598 1 $269 $598 0 $90 $199 4 $896 $1,9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $77 $171 0.4 $77 $171 0.4 $77 $171 1 $231 $514 1 $231 $514 0 $77 $171 4 $770 $1,7120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.4 $90 $199 0.4 $90 $199 0.4 $90 $199 1 $269 $598 1 $269 $598 0 $90 $199 4 $896 $1,9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $213 $474 2 $284 $632 1 $213 $474 4 $711 $1,5800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $213 $474 2 $284 $632 1 $213 $474 4 $711 $1,5800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $240 $534 2 $320 $712 1 $240 $534 4 $801 $1,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $120 $267 1 $160 $356 1 $120 $267 2 $401 $8900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $115 $255 1 $153 $340 1 $115 $255 2 $383 $8500 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $115 $255 1 $153 $340 1 $115 $255 2 $383 $8500 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $115 $255 1 $153 $340 1 $115 $255 2 $383 $8500 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $230 $510 2 $306 $680 1 $230 $510 4 $765 $1,7000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $159 $354 2 $212 $472 1 $159 $354 4 $531 $1,1800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $267 $594 2 $356 $792 1 $267 $594 4 $891 $1,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $240 $534 2 $320 $712 1 $240 $534 4 $801 $1,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $203 $450 2 $270 $600 1 $203 $450 4 $675 $1,5000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $375 $834 2 $500 $1,112 1 $375 $834 4 $1,251 $2,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $240 $534 2 $320 $712 1 $240 $534 4 $801 $1,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $375 $834 2 $500 $1,112 1 $375 $834 4 $1,251 $2,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $338 $750 2 $450 $1,000 1 $338 $750 4 $1,125 $2,5000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $375 $834 2 $500 $1,112 1 $375 $834 4 $1,251 $2,7800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $213 $474 2 $284 $632 1 $213 $474 4 $711 $1,5800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $203 $450 2 $270 $600 1 $203 $450 4 $675 $1,5000 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $186 $414 2 $248 $552 1 $186 $414 4 $621 $1,3800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $51 $114 2 $68 $152 1 $51 $114 4 $171 $3800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $51 $114 2 $68 $152 1 $51 $114 4 $171 $3800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $159 $354 2 $212 $472 1 $159 $354 4 $531 $1,1800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $267 $594 2 $356 $792 1 $267 $594 4 $891 $1,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $159 $354 2 $212 $472 1 $159 $354 4 $531 $1,1800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $267 $594 2 $356 $792 1 $267 $594 4 $891 $1,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $159 $354 2 $212 $472 1 $159 $354 4 $531 $1,1800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $215 $478 2 $287 $637 1 $215 $478 4 $716 $1,5920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $238 $528 2 $317 $704 1 $238 $528 4 $792 $1,7600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $267 $594 2 $356 $792 1 $267 $594 4 $891 $1,9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $161 $358 2 $215 $477 1 $161 $358 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $431 $958 2 $575 $1,277 1 $431 $958 4 $1,436 $3,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $215 $478 2 $287 $637 1 $215 $478 4 $716 $1,5920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $262 $582 2 $349 $776 1 $262 $582 4 $873 $1,9400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $161 $358 2 $215 $477 1 $161 $358 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $161 $357 1 $214 $476 1 $161 $357 2 $536 $1,1900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $134 $297 1 $178 $396 1 $134 $297 2 $446 $9900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $80 $177 1 $106 $236 1 $80 $177 2 $266 $5900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $80 $177 1 $106 $236 1 $80 $177 2 $266 $5900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $188 $418 2 $251 $557 1 $188 $418 4 $626 $1,3920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $161 $358 2 $215 $477 1 $161 $358 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $215 $478 2 $287 $637 1 $215 $478 4 $716 $1,5920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $208 $462 2 $277 $616 1 $208 $462 4 $693 $1,5400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $138 $306 2 $184 $408 1 $138 $306 4 $459 $1,0200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $215 $478 2 $287 $637 1 $215 $478 4 $716 $1,5920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $238 $528 2 $317 $704 1 $238 $528 4 $792 $1,7600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $132 $294 2 $176 $392 1 $132 $294 4 $441 $9800 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $107 $238 2 $143 $317 1 $107 $238 4 $356 $7920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $161 $358 2 $215 $477 1 $161 $358 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $178 $396 2 $238 $528 1 $178 $396 4 $594 $1,3200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $262 $582 2 $349 $776 1 $262 $582 4 $873 $1,9400 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $161 $357 1 $214 $476 1 $161 $357 2 $536 $1,1900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $134 $297 1 $178 $396 1 $134 $297 2 $446 $9900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $80 $177 1 $106 $236 1 $80 $177 2 $266 $5900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $80 $177 1 $106 $236 1 $80 $177 2 $266 $5900 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $238 $528 2 $317 $704 1 $238 $528 4 $792 $1,7600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $143 $318 2 $191 $424 1 $143 $318 4 $477 $1,0600 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $178 $396 2 $238 $528 1 $178 $396 4 $594 $1,3200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $178 $396 2 $238 $528 1 $178 $396 4 $594 $1,3200 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $156 $346 2 $207 $461 1 $156 $346 4 $518 $1,1520 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $177 $394 2 $236 $525 1 $177 $394 4 $590 $1,3120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $188 $418 2 $251 $557 1 $188 $418 4 $626 $1,3920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $188 $418 2 $251 $557 1 $188 $418 4 $626 $1,3920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $210 $466 2 $279 $621 1 $210 $466 4 $698 $1,5520 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $318 $706 2 $423 $941 1 $318 $706 4 $1,058 $2,3520 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $220 $490 2 $294 $653 1 $220 $490 4 $734 $1,6320 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $199 $442 2 $265 $589 1 $199 $442 4 $662 $1,4720 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $199 $442 2 $265 $589 1 $199 $442 4 $662 $1,4720 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $177 $394 2 $236 $525 1 $177 $394 4 $590 $1,3120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $161 $358 2 $215 $477 1 $161 $358 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $156 $346 2 $207 $461 1 $156 $346 4 $518 $1,1520 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $69 $154 2 $92 $205 1 $69 $154 4 $230 $5120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $134 $298 2 $179 $397 1 $134 $298 4 $446 $9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $134 $298 2 $179 $397 1 $134 $298 4 $446 $9920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $161 $358 2 $215 $477 1 $161 $358 4 $536 $1,1920 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $231 $514 2 $308 $685 1 $231 $514 4 $770 $1,7120 $0 $0 0 $0 $0 0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 0.0 $0 $0 1 $269 $598 2 $359 $797 1 $269 $598 4 $896 $1,992

150.6 $23,514.57 $52,254.60 110.44 $17,244.02 $38,320.04 100.4 $15,676.38 $34,836.40 20.08 $3,135.28 $6,967.28 50.4 $7,881.30 $17,514.00 50.4 $7,881.30 $17,514.00 50.4 $7,881.30 $17,514.00 $236.40 $38,435.58 $85,412.40 264.8 $43,366.14 $96,369.20 135.6 $22,672.98 $50,384.40 1290 $206,500.50 $458,890.00

192 193


SeasonClass



Projected annual $$

salesMin



30.00% 22.00% 20.00% 4.00% 100%10.00% 10.00% 10.00% 30.00% 30.00% 10.00% 100% 100%

30.00% 40.00% 30.00% 100%


194 195

Sales and Inventory Plan by Month

Sales and Inventory Flow

Year 1

year one GM% 49.0% shrink % 1.0%IMU% 55.0%year 2 growth 5.0%year 3 growth 10.0%

Jan-Yr0 Feb-Yr1 Mar-Yr1 Apr-Yr1 May-Yr1 Jun-Yr1 Jul-Yr Aug-Yr1 Sep-Yr1 Oct-Yr1 Nov-Yr1 Dec-Yr1 Jan-Yr1 Q1-Yr1 Q2-Yr1 Q3-Yr1 Q4-Yr1 Yr1 Total

BOM $94,058 $125,411 $125,411 $80,124 $59,318 $41,995 $52,542 $120,440 $199,296 $232,166 $154,069 $94,278 $94,058 $80,124 $52,542 $232,166

Net Sales $6,967 $34,836 $52,255 $38,320 $34,836 $6,967.3 $17,514.0 $17,514.0 $17,514.0 $85,412.4 $96,369.2 $50,384.4 $94,058 $80,124 $52,542 $232,166 $458,890COGS 3,449$ 16,930$ 25,396$ 18,624$ 16,930$ 3,386$ 9,852$ 8,512$ 8,512$ 41,510$ 51,606$ 29,475$ $45,775 $38,940 $26,875 $122,591 $234,181GM$ $3,518 $17,906 $26,859 $19,697 $17,906 $3,581 $7,662 $9,002 $9,002 $43,902 $44,763 $20,910 $48,283 $41,184 $25,667 $109,575 $224,709GM% 50.5% 51.4% 51.4% 51.4% 51.4% 51.4% 43.8% 51.4% 51.4% 51.4% 46.5% 41.5% 51.3% 51.4% 48.9% 47.2% 49.0%

MD$ 696.73$ 2,786.91$ 4,180.37$ 3,065.60$ 2,786.91$ 557.38$ 4,378.50$ 1,401.12$ 1,401.12$ 6,832.99$ 18,310.15$ 15,115.32$ $7,664 $6,410 $7,181 $40,258 $61,513MD% 10.0% 8.0% 8.0% 8.0% 8.0% 8.0% 25.0% 8.0% 8.0% 8.0% 19.0% 30.0% 8.1% 8.0% 13.7% 17.3% 13.4%

Purchases -Retail $94,058 $39,086 $37,972 $11,670 $20,963 $20,649 $18,141 $89,966 $97,945 $51,961 $15,003 $55,852 $70,486 $182,787 $59,753 $239,872 $141,341 $623,753Purchases -Cost $42,326 $19,045 $18,655 $5,973 $11,748 $10,236 $8,857 $44,015 $52,473 $30,342 $7,849 $28,378 $35,256 $85,999 $30,841 $126,829 $71,483 $315,152

Shrinkage $70 $348 $523 $383 $348 $70 $175 $175 $175 $854 $964 $504

EOM $94,058 $125,411 $125,411 $80,124 $59,318 $41,995 $52,542 $120,440 $199,296 $232,166 $154,069 $94,278 $98,761 $80,124 $52,542 $232,166 $98,761

Avg Stk $109,735 $125,411 $102,767 $69,721 $50,656 $47,269 $86,491 $159,868 $215,731 $193,118 $124,174 $96,520 $106,251 $58,495 $151,111 $144,819 $111,530Stk:Sls 13.5 3.6 2.4 2.1 1.7 6.0 3.0 6.9 11.4 2.7 1.6 1.9Turn 0.9 1.4 0.3 1.6 4.11

Feb-Yr2 Mar-Yr2 Apr-Yr2 May-Yr2 Jun-Yr2 Jul-Yr2 Aug-Yr2 Sep-Yr2 Oct-Yr2 Nov-Yr2 Dec-Yr2 Jan-Yr2 Q1-Yr2 Q2-Yr2 Q3-Yr2 Q4-Yr2 Yr2 Total

BOM $98,761 $111,564 $113,392 $80,472 $53,089 $34,900 $45,974 $81,621 $158,667 $217,322 $157,932 $79,789 $98,761 $80,472 $45,974 $217,322

Net Sales $7,316 $36,578 $54,867 $40,236 $36,578 $7,316 $18,390 $18,390 $18,390 $89,683 $101,188 $52,904 $98,761 $84,130 $55,169 $243,774 $481,835COGS 3,621$ 17,777$ 26,666$ 19,555$ 17,777$ 3,555$ 10,344$ 8,937$ 8,937$ 43,586$ 54,186$ 30,949$ $48,064 $40,887 $28,219 $128,721 $245,890GM$ $3,694 $18,801 $28,202 $20,681 $18,801 $3,760 $8,045 $9,452 $9,452 $46,097 $47,002 $21,955 $50,697 $43,243 $26,950 $115,054 $235,944GM% 50.5% 51.4% 51.4% 51.4% 51.4% 51.4% 43.8% 51.4% 51.4% 51.4% 46.5% 41.5% 51.3% 51.4% 48.9% 47.2% 49.0%

MD$ 731.56$ 2,926.26$ 4,389.39$ 3,218.88$ 2,926.26$ 585.25$ 4,597.43$ 1,471.18$ 1,471.18$ 7,174.64$ 19,225.66$ 15,871.09$ $8,047 $6,730 $7,540 $42,271 $64,589MD% 10.0% 8.0% 8.0% 8.0% 8.0% 8.0% 25.0% 8.0% 8.0% 8.0% 19.0% 30.0% $0 $0 13.7% 17.3% 13.4%

Purchases -Retail $20,923 $41,699 $26,885 $16,474 $21,682 $19,048 $58,818 $97,090 $78,701 $38,364 $43,282 $64,409 $89,507 $57,204 $234,609 $146,055 $527,374Purchases -Cost $11,508 $22,935 $14,787 $9,061 $11,925 $10,476 $32,350 $53,400 $43,285 $21,100 $23,805 $35,425 $49,229 $31,462 $129,035 $80,330 $290,056

Shrinkage $73 $366 $549 $402 $366 $73 $184 $184 $184 $897 $1,012 $529

EOM $111,564 $113,392 $80,472 $53,089 $34,900 $45,974 $81,621 $158,667 $217,322 $157,932 $79,789 $74,894 $80,472 $45,974 $217,322 $74,894



BOM $74,894 $96,018 $99,859 $80,655 $46,089 $26,991 $38,618 $38,618 $113,476 $200,414 $161,796 $63,230 $74,894 $80,655 $38,618 $200,414


MD$ 768.14$ 3,072.57$ 4,608.86$ 3,379.83$ 3,072.57$ 614.51$ 4,827.30$ 1,544.73$ 1,544.73$ 7,533.37$ 20,186.94$ 16,664.64$ $8,450 $7,067 $7,917 $44,385 $67,818MD% 10.0% 8.0% 8.0% 8.0% 8.0% 8.0% 25.0% 8.0% 8.0% 8.0% 19.0% 30.0% $0 $0 13.7% 17.3% 13.4%


Shrinkage $77 $384 $576 $422 $384 $77 $193 $193 $193 $942 $1,062 $555

EOM $96,018 $99,859 $80,655 $46,089 $26,991 $38,618 $38,618 $113,476 $200,414 $161,796 $63,230 $46,089 $80,655 $38,618 $200,414 $46,089


Sales and Inventory Flow

Year 1

year one GM% 49.0% shrink % 1.0%IMU% 55.0%year 2 growth 5.0%year 3 growth 10.0%

Jan-Yr0 Feb-Yr1 Mar-Yr1 Apr-Yr1 May-Yr1 Jun-Yr1 Jul-Yr Aug-Yr1 Sep-Yr1 Oct-Yr1 Nov-Yr1 Dec-Yr1 Jan-Yr1 Q1-Yr1 Q2-Yr1 Q3-Yr1 Q4-Yr1 Yr1 Total

BOM $94,058 $125,411 $125,411 $80,124 $59,318 $41,995 $52,542 $120,440 $199,296 $232,166 $154,069 $94,278 $94,058 $80,124 $52,542 $232,166

Net Sales $6,967 $34,836 $52,255 $38,320 $34,836 $6,967.3 $17,514.0 $17,514.0 $17,514.0 $85,412.4 $96,369.2 $50,384.4 $94,058 $80,124 $52,542 $232,166 $458,890COGS 3,449$ 16,930$ 25,396$ 18,624$ 16,930$ 3,386$ 9,852$ 8,512$ 8,512$ 41,510$ 51,606$ 29,475$ $45,775 $38,940 $26,875 $122,591 $234,181GM$ $3,518 $17,906 $26,859 $19,697 $17,906 $3,581 $7,662 $9,002 $9,002 $43,902 $44,763 $20,910 $48,283 $41,184 $25,667 $109,575 $224,709GM% 50.5% 51.4% 51.4% 51.4% 51.4% 51.4% 43.8% 51.4% 51.4% 51.4% 46.5% 41.5% 51.3% 51.4% 48.9% 47.2% 49.0%

MD$ 696.73$ 2,786.91$ 4,180.37$ 3,065.60$ 2,786.91$ 557.38$ 4,378.50$ 1,401.12$ 1,401.12$ 6,832.99$ 18,310.15$ 15,115.32$ $7,664 $6,410 $7,181 $40,258 $61,513MD% 10.0% 8.0% 8.0% 8.0% 8.0% 8.0% 25.0% 8.0% 8.0% 8.0% 19.0% 30.0% 8.1% 8.0% 13.7% 17.3% 13.4%

Purchases -Retail $94,058 $39,086 $37,972 $11,670 $20,963 $20,649 $18,141 $89,966 $97,945 $51,961 $15,003 $55,852 $70,486 $182,787 $59,753 $239,872 $141,341 $623,753Purchases -Cost $42,326 $19,045 $18,655 $5,973 $11,748 $10,236 $8,857 $44,015 $52,473 $30,342 $7,849 $28,378 $35,256 $85,999 $30,841 $126,829 $71,483 $315,152

Shrinkage $70 $348 $523 $383 $348 $70 $175 $175 $175 $854 $964 $504

EOM $94,058 $125,411 $125,411 $80,124 $59,318 $41,995 $52,542 $120,440 $199,296 $232,166 $154,069 $94,278 $98,761 $80,124 $52,542 $232,166 $98,761



BOM $98,761 $111,564 $113,392 $80,472 $53,089 $34,900 $45,974 $81,621 $158,667 $217,322 $157,932 $79,789 $98,761 $80,472 $45,974 $217,322


MD$ 731.56$ 2,926.26$ 4,389.39$ 3,218.88$ 2,926.26$ 585.25$ 4,597.43$ 1,471.18$ 1,471.18$ 7,174.64$ 19,225.66$ 15,871.09$ $8,047 $6,730 $7,540 $42,271 $64,589MD% 10.0% 8.0% 8.0% 8.0% 8.0% 8.0% 25.0% 8.0% 8.0% 8.0% 19.0% 30.0% $0 $0 13.7% 17.3% 13.4%


Shrinkage $73 $366 $549 $402 $366 $73 $184 $184 $184 $897 $1,012 $529

EOM $111,564 $113,392 $80,472 $53,089 $34,900 $45,974 $81,621 $158,667 $217,322 $157,932 $79,789 $74,894 $80,472 $45,974 $217,322 $74,894



BOM $74,894 $96,018 $99,859 $80,655 $46,089 $26,991 $38,618 $38,618 $113,476 $200,414 $161,796 $63,230 $74,894 $80,655 $38,618 $200,414


MD$ 768.14$ 3,072.57$ 4,608.86$ 3,379.83$ 3,072.57$ 614.51$ 4,827.30$ 1,544.73$ 1,544.73$ 7,533.37$ 20,186.94$ 16,664.64$ $8,450 $7,067 $7,917 $44,385 $67,818MD% 10.0% 8.0% 8.0% 8.0% 8.0% 8.0% 25.0% 8.0% 8.0% 8.0% 19.0% 30.0% $0 $0 13.7% 17.3% 13.4%


Shrinkage $77 $384 $576 $422 $384 $77 $193 $193 $193 $942 $1,062 $555

EOM $96,018 $99,859 $80,655 $46,089 $26,991 $38,618 $38,618 $113,476 $200,414 $161,796 $63,230 $46,089 $80,655 $38,618 $200,414 $46,089


197196

Pink Rice 3-Year

MerchandiseInventory Flow

Summary

Year 1 Year 2 Year 3

BOM $94,058 $98,761 $74,894

Sales $458,890 $481,835 $505,926Purchases $623,753 $527,374 $549,998

EOM $98,761 $74,894 $46,089

Avg Inv $111,530 $103,485 $88,134Turn 4.11 4.66 5.74

Q1-Yr1 Q2-Yr1 Q3-Yr1 Q4-Yr1 Yr1 Total Q1-Yr2 Q2-Yr2 Q3-Yr2 Q4-Yr2 Yr2 Total Q1-Yr3 Q2-Yr3 Q3-Yr3 Q4-Yr3 Yr3 Total

BOM Inventory $94,058 $80,124 $52,542 $232,166 $98,761 $80,472 $45,974 $217,322 $74,894 $80,655 $38,618 $200,414

Total Net Sales $94,058 $80,124 $52,542 $232,166 $458,890 $98,761 $84,130 $55,169 $243,774 $481,835 $103,699 $88,336 $57,928 $255,963 $505,926COGS $45,775 $38,940 $26,875 $122,591 $234,181 $48,064 $40,887 $28,219 $128,721 $245,890 $50,467 $42,931 $29,630 $135,157 $258,185GM$ $48,283 $41,184 $25,667 $109,575 $224,709 $50,697 $43,243 $26,950 $115,054 $235,944 $53,232 $45,405 $28,298 $120,806 $247,741GM% 51.3% 51.4% 48.9% 47.2% 49.0% 51.3% 51.4% 48.9% 47.2% 49.0% 51.3% 51.4% 48.9% 47.2% 49.0%

Purchases -Retail $182,787 $59,753 $239,872 $141,341 $623,753 $89,507 $57,204 $234,609 $146,055 $527,374 $118,947 $54,250 $228,219 $148,582 $549,998Purchases -Cost $85,999 $30,841 $126,829 $71,483 $315,152 $49,229 $31,462 $129,035 $80,330 $290,056 $65,421 $29,838 $125,521 $81,720 $302,499

EOM Inventory $80,124 $52,542 $232,166 $98,761 $80,472 $45,974 $217,322 $74,894 $80,655 $38,618 $200,414 $46,089

BOM/Avg Inventory $106,251 $58,495 $151,111 $144,819 $111,530 $101,047 $53,609 $125,896 $132,484 $103,485 $87,856 $48,088 $97,782 $117,882 $88,134

Turn 0.89 1.37 0.35 1.60 4.11 0.98 1.57 0.44 1.84 4.66 1.18 1.84 0.59 2.17 5.74

Pink Rice 3-Year

MerchandiseInventory Flow

Summary

Year 1 Year 2 Year 3

BOM $94,058 $98,761 $74,894

Sales $458,890 $481,835 $505,926Purchases $623,753 $527,374 $549,998

EOM $98,761 $74,894 $46,089

Avg Inv $111,530 $103,485 $88,134Turn 4.11 4.66 5.74

Q1-Yr1 Q2-Yr1 Q3-Yr1 Q4-Yr1 Yr1 Total Q1-Yr2 Q2-Yr2 Q3-Yr2 Q4-Yr2 Yr2 Total Q1-Yr3 Q2-Yr3 Q3-Yr3 Q4-Yr3 Yr3 Total

BOM Inventory $94,058 $80,124 $52,542 $232,166 $98,761 $80,472 $45,974 $217,322 $74,894 $80,655 $38,618 $200,414

Total Net Sales $94,058 $80,124 $52,542 $232,166 $458,890 $98,761 $84,130 $55,169 $243,774 $481,835 $103,699 $88,336 $57,928 $255,963 $505,926COGS $45,775 $38,940 $26,875 $122,591 $234,181 $48,064 $40,887 $28,219 $128,721 $245,890 $50,467 $42,931 $29,630 $135,157 $258,185GM$ $48,283 $41,184 $25,667 $109,575 $224,709 $50,697 $43,243 $26,950 $115,054 $235,944 $53,232 $45,405 $28,298 $120,806 $247,741GM% 51.3% 51.4% 48.9% 47.2% 49.0% 51.3% 51.4% 48.9% 47.2% 49.0% 51.3% 51.4% 48.9% 47.2% 49.0%

Purchases -Retail $182,787 $59,753 $239,872 $141,341 $623,753 $89,507 $57,204 $234,609 $146,055 $527,374 $118,947 $54,250 $228,219 $148,582 $549,998Purchases -Cost $85,999 $30,841 $126,829 $71,483 $315,152 $49,229 $31,462 $129,035 $80,330 $290,056 $65,421 $29,838 $125,521 $81,720 $302,499

EOM Inventory $80,124 $52,542 $232,166 $98,761 $80,472 $45,974 $217,322 $74,894 $80,655 $38,618 $200,414 $46,089

BOM/Avg Inventory $106,251 $58,495 $151,111 $144,819 $111,530 $101,047 $53,609 $125,896 $132,484 $103,485 $87,856 $48,088 $97,782 $117,882 $88,134

Turn 0.89 1.37 0.35 1.60 4.11 0.98 1.57 0.44 1.84 4.66 1.18 1.84 0.59 2.17 5.74

Merchandise Inventory Flow Year1-3

198 199

Jan - Yr 0 Feb - Yr 1 Mar - Yr 1 Apr - Yr 1 May - Yr 1 Jun - Yr 1 Jul - Yr 1 Aug - Yr 1 Sep - Yr 1 Oct - Yr 1 Nov - Yr 1 Dec - Yr 1 Jan - Yr 1 Yr 1Startup Loan/Personal $$ $117,302

Less: Start-up Capital Expenditures $19,500

Equals: Available Start-up $$ $97,802

Profit or <Loss> (GM$-Expenses) -$20,306 -$1,353 $12,758 $3,252 $1,602 -$10,560 -$5,846 -$9,854 -$6,903 $27,768 $21,501 $6,572 $18,631

Less: Monthly Incr. of Inv ( at Cost) $42,326 $14,109 $0 -$20,379 -$9,363 -$7,795 $4,746 $30,554 $35,485 $14,792 -$35,144 -$26,906 $2,017 $44,443

Less: Shrink and MDs (cost) $422 $1,724 $2,587 $1,897 $1,724 $345 $2,505 $867 $867 $4,228 $10,601 $8,591 $36,356

Plus: Depreciation Expense $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $3,500

Less: Principal Payments $587 $587 $587 $587 $587 $587 $587 $587 $587 $587 $587 $587 $7,038

Equals: Monthly Working Cash -$42,326 -$35,132 -$3,372 $30,255 $10,423 $7,378 -$15,946 -$39,200 -$46,501 -$22,856 $58,388 $37,512 -$4,331 -$65,706

Equals: Monthly Net Cash $55,476 -$35,132 -$3,372 $30,255 $10,423 $7,378 -$15,946 -$39,200 -$46,501 -$22,856 $58,388 $37,512 -$4,331

Cumulative Net Cash $55,476 $20,344 $16,972 $47,228 $57,651 $65,029 $49,084 $9,884 ($36,617) ($59,473) ($1,084) $36,427 $32,097

Cash Flow Forecast

201200

Feb-Yr1 Mar-Yr1 Apr-Yr1 May-Yr1 Jun-Yr1 Jul-Yr1 Aug-Yr1 Sep-Yr1 Oct-Yr1 Nov-Yr1 Dec-Yr1 Jan-Yr1 Yr1 Total %/SlsNet Sales $6,967 $34,836 $52,255 $38,320 $34,836 $6,967 $17,514 $17,514 $17,514 $85,412 $96,369 $50,384 $458,890 100.0%

COGS $3,449 $16,930 $25,396 $18,624 $16,930 $3,386 $9,852 $8,512 $8,512 $41,510 $51,606 $29,475 $234,181 51.0%Merchandise GM$ $3,518 $17,906 $26,859 $19,697 $17,906 $3,581 $7,662 $9,002 $9,002 $43,902 $44,763 $20,910 $224,709 49.0%

Research & Development $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 0.3%

Merch. GM w/ R&D $3,418 $17,806 $26,759 $19,597 $17,806 $3,481 $7,562 $8,902 $8,902 $43,802 $44,663 $20,810 $223,509 48.7%

Wages $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $4,600 $55,200 12.0%Tailoring Service $208 $208 $208 $208 $208 $208 $208 $208 $208 $208 $208 $208 $2,496 0.5%

Rent $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $5,500 $66,000 14.4%Marketing Expense $11,442 $3,167 $567 $3,267 $3,217 $1,767 $867 $3,217 $3,267 $1,767 $8,617 $867 $42,029 9.2%

Travel expense $3,000 $3,000 $6,000 1.3%Health Insurance $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 0.8%

Insurance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 0.3%Accounting/Books $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $3,000 0.7%

Banking $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $600 0.1%Interest Expense $106 $104 $102 $100 $99 $97 $95 $93 $91 $90 $88 $86 $1,151 0.3%

Depreciation $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $292 $3,500 0.8%Utilities & Security $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 0.8%

Telephone $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $600 0.1%Supplies $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 0.8%

Misc. Repairs et al $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $600 0.1%Credit Card Transaction Fee $139 $697 $1,045 $766 $697 $139 $350 $350 $350 $1,708 $1,927 $1,008 $9,178 2.0%

Shrinkage $38 $192 $287 $211 $192 $38 $96 $96 $96 $470 $530 $277 $2,524 0.6%Total Expense $23,725 $19,159 $14,001 $16,344 $16,204 $14,041 $13,408 $18,757 $15,805 $16,034 $23,162 $14,238 $204,877 44.6%

Profit/Loss -$20,306 -$1,353 $12,758 $3,252 $1,602 -$10,560 -$5,846 -$9,854 -$6,903 $27,768 $21,501 $6,572 $18,631 4.1%

Credit Card Trans Fee rate 2%

Fixed Expenses $11,442 $11,442 $11,442 $11,442 $11,442 $11,442 $11,442 $11,442 $11,442 $11,442 $11,442 $11,442 $137,300 29.9%

BreakEven$ Volume -$9,135 $29,789 $24,317 $29,220 $29,889 $78,149 $34,597 $41,890 $42,317 $24,567 $32,842 $31,346 $380,342BreakEven Sales per day -$305 $993 $811 $974 $996 $2,605 $1,153 $1,396 $1,411 $819 $1,095 $1,045 $12,993

BreakEven Sales per hour -$38 $124 $101 $122 $125 $326 $144 $175 $176 $102 $137 $131 $1,624

Net Sales $6,967 $34,836 $52,255 $38,320 $34,836 $6,967 $17,514 $17,514 $17,514 $85,412 $96,369 $50,384 $458,890Variable Expenses + COGS $15,694 $21,456 $27,668 $23,315 $21,501 $5,947 $11,722 $12,730 $12,779 $45,633 $62,796 $31,994 $293,235Contribution Margin -$8,726 $13,380 $24,587 $15,005 $13,336 $1,020 $5,792 $4,784 $4,735 $39,779 $33,573 $18,391 $165,655Contribution Margin Ratio -125.25% 38.41% 47.05% 39.16% 38.28% 14.64% 33.07% 27.31% 27.04% 46.57% 34.84% 36.50% 36.10%

Profit and Loss Forecast

202 203

Loan Repayment Schedule $250 @ 5.75

Month Balance of Loan Principal InterestTotal

Payment Due Interest Rate 3.60%1 $35,190.67 $587 106$ 692$ 2 $34,604.16 $587 104$ 690$ 3 $34,017.65 $587 102$ 689$ 4 $33,431.13 $587 100$ 687$ 5 $32,844.62 $587 99$ 685$ 6 $32,258.11 $587 97$ 683$ 7 $31,671.60 $587 95$ 682$ 8 $31,085.09 $587 93$ 680$ 9 $30,498.58 $587 91$ 678$

10 $29,912.07 $587 90$ 676$ 11 $29,325.56 $587 88$ 674$ 12 $28,739.05 $587 86$ 673$ 13 $28,152.53 $587 84$ 671$ 14 $27,566.02 $587 83$ 669$ 15 $26,979.51 $587 81$ 667$ 16 $26,393.00 $587 79$ 666$ 17 $25,806.49 $587 77$ 664$ 18 $25,219.98 $587 76$ 662$ 19 $24,633.47 $587 74$ 660$ 20 $24,046.96 $587 72$ 659$ 21 $23,460.45 $587 70$ 657$ 22 $22,873.93 $587 69$ 655$ 23 $22,287.42 $587 67$ 653$ 24 $21,700.91 $587 65$ 652$ 25 $21,114.40 $587 63$ 650$ 26 $20,527.89 $587 62$ 648$ 27 $19,941.38 $587 60$ 646$ 28 $19,354.87 $587 58$ 645$ 29 $18,768.36 $587 56$ 643$ 30 $18,181.85 $587 55$ 641$ 31 $17,595.33 $587 53$ 639$ 32 $17,008.82 $587 51$ 638$ 33 $16,422.31 $587 49$ 636$ 34 $15,835.80 $587 48$ 634$ 35 $15,249.29 $587 46$ 632$ 36 $14,662.78 $587 44$ 630$ 37 $14,076.27 $587 42$ 629$ 38 $13,489.76 $587 40$ 627$ 39 $12,903.24 $587 39$ 625$ 40 $12,316.73 $587 37$ 623$ 41 $11,730.22 $587 35$ 622$ 42 $11,143.71 $587 33$ 620$ 43 $10,557.20 $587 32$ 618$ 44 $9,970.69 $587 30$ 616$ 45 $9,384.18 $587 28$ 615$ 46 $8,797.67 $587 26$ 613$ 47 $8,211.16 $587 25$ 611$ 48 $7,624.64 $587 23$ 609$ 49 $7,038.13 $587 21$ 608$ 50 $6,451.62 $587 19$ 606$ 51 $5,865.11 $587 18$ 604$ 52 $5,278.60 $587 16$ 602$ 53 $4,692.09 $587 14$ 601$ 54 $4,105.58 $587 12$ 599$ 55 $3,519.07 $587 11$ 597$ 56 $2,932.56 $587 9$ 595$ 57 $2,346.04 $587 7$ 594$ 58 $1,759.53 $587 5$ 592$ 59 $1,173.02 $587 4$ 590$ 60 $586.51 $587 -$ -$

Loan Payment 12.2 References

[1] “5 GDP: PRELIMINARY ESTIMATION FOR 2014Q4 AND OUTLOOK FOR 201.” Directorate General of Budget, Accounting and Statistics, Executive Yuan, ROC (Taiwan). 16. Feb. 2015. 11 Mar. 2015 <http://eng.dgbas.gov.tw/ct.asp?xItem=37118&ctNode=3339>

[2] “Taiwan GDP.” Trading Economics. 1980-2015. 11 Mar. 2015 <http://www.tradingeconomics.com/taiwan/gdp>

[3] “Taiwan GDP Growth Rate.” Trading Economics. 1981-2015. 11 Mar. 2015 <http://www.tradingeconomics.com/taiwan/gdp-growth>

[4] “Taipei City GDP is Ranked Second in Asia. ” Coollound.org. 13 Mar. 2009. 11 Mar. 2015 <http://www.coolloud.org.tw/node/36680>

[5] “Taiwan.” 2015 Index of Economic Freedom. Heritage.org. 11 Mar. 2015 <http://www.heritage.org/index/country/taiwan>

[6] Terry Miller and Anthony B. Kim,2015. Index of Economic Freedom (Washington,DC: The Heritage Foundation and Dow Jones & Company, Inc, 2015 <www.heritage.org/index>

[7] “IMD Release Its 2014 World Competitiveness Yearbook Ranking” Imd.org. 22 May. 2014. 11 Mar. 2015 < http://www.imd.org/news/2014-World-Competi tiveness.cfm>

[8] “Tourism Bureau, MOTC in Taiwan” 2015. 11 Mar. 2015 <http://admin.taiwan.net.tw/statistics/market.aspx?no=133>

[9] “Tourist Situation and Trend in Taiwan” World Travel & Tourism, WTTC. NPF Research Report.org 01. Dec, 2005. 11 Mar. 2015 <http://old.npf.org.tw/ PUBLICATION/TE/094/TE-R-094-023.htm>

[10]“Taiwanese Population” Directorate General of Budget, Accounting and Statistics, Executive Yuan, ROC (Taiwan). Dep. of Household Registration Affairs, MOL. 10 Jan, 2015.. 11 Mar. 2015 < http://www.dgbas.gov.tw/ct.asp?xItem=15408&CtNode=4594&mp=1>

[11]“San Francisco California Population and Demographics Resources.” Area connect.com. 2000-2015. 11 Mar. 2015 <http://sanfrancisco.areaconnect.com/ statistics.htm>

[12]“Global-Children and Mens and Womenswear Market Size Forecast.” PR Newswire. 22. July 2014. 11 Mar. 2015 <http://www.prnewswire.co.uk/news-releases/global-childrenswear-mens--womenswear-market-size-and-forecast-reports-268092131.html>

Interest Rate: 3.6%

Loan Repayment Schedule $250 @ 5.75

Month Balance of Loan Principal InterestTotal

Payment Due Interest Rate 3.60%1 $35,190.67 $587 106$ 692$ 2 $34,604.16 $587 104$ 690$ 3 $34,017.65 $587 102$ 689$ 4 $33,431.13 $587 100$ 687$ 5 $32,844.62 $587 99$ 685$ 6 $32,258.11 $587 97$ 683$ 7 $31,671.60 $587 95$ 682$ 8 $31,085.09 $587 93$ 680$ 9 $30,498.58 $587 91$ 678$

10 $29,912.07 $587 90$ 676$ 11 $29,325.56 $587 88$ 674$ 12 $28,739.05 $587 86$ 673$ 13 $28,152.53 $587 84$ 671$ 14 $27,566.02 $587 83$ 669$ 15 $26,979.51 $587 81$ 667$ 16 $26,393.00 $587 79$ 666$ 17 $25,806.49 $587 77$ 664$ 18 $25,219.98 $587 76$ 662$ 19 $24,633.47 $587 74$ 660$ 20 $24,046.96 $587 72$ 659$ 21 $23,460.45 $587 70$ 657$ 22 $22,873.93 $587 69$ 655$ 23 $22,287.42 $587 67$ 653$ 24 $21,700.91 $587 65$ 652$ 25 $21,114.40 $587 63$ 650$ 26 $20,527.89 $587 62$ 648$ 27 $19,941.38 $587 60$ 646$ 28 $19,354.87 $587 58$ 645$ 29 $18,768.36 $587 56$ 643$ 30 $18,181.85 $587 55$ 641$ 31 $17,595.33 $587 53$ 639$ 32 $17,008.82 $587 51$ 638$ 33 $16,422.31 $587 49$ 636$ 34 $15,835.80 $587 48$ 634$ 35 $15,249.29 $587 46$ 632$ 36 $14,662.78 $587 44$ 630$ 37 $14,076.27 $587 42$ 629$ 38 $13,489.76 $587 40$ 627$ 39 $12,903.24 $587 39$ 625$ 40 $12,316.73 $587 37$ 623$ 41 $11,730.22 $587 35$ 622$ 42 $11,143.71 $587 33$ 620$ 43 $10,557.20 $587 32$ 618$ 44 $9,970.69 $587 30$ 616$ 45 $9,384.18 $587 28$ 615$ 46 $8,797.67 $587 26$ 613$ 47 $8,211.16 $587 25$ 611$ 48 $7,624.64 $587 23$ 609$ 49 $7,038.13 $587 21$ 608$ 50 $6,451.62 $587 19$ 606$ 51 $5,865.11 $587 18$ 604$ 52 $5,278.60 $587 16$ 602$ 53 $4,692.09 $587 14$ 601$ 54 $4,105.58 $587 12$ 599$ 55 $3,519.07 $587 11$ 597$ 56 $2,932.56 $587 9$ 595$ 57 $2,346.04 $587 7$ 594$ 58 $1,759.53 $587 5$ 592$ 59 $1,173.02 $587 4$ 590$ 60 $586.51 $587 -$ -$

204 205

[13] Shea, Erin. “Contemporary Fashion Marketers.” Luxury Daily. 05 June. 2013. 11 Mar. 2015 <http://www.luxurydaily.com/helmut-lang-exec-contempo rary-fashion-marketers-must-compete-globally-to-survive/>

[14] Guest Contributor. “The French Contemporary Wave thats Reshaping Ready to Wear.”Business of Fashion 10 Oct. 2011. 11 Mar 2015. <http://www.busi nessoffashion.com/2011/10/the-french-contemporary-wave-thats-reshaping-ready-to-wear.html>

[15] Jing Li, Chen. ”The Research of The growth of Taiwanese Consume’s Expenses.”: 284. Euromonitor International. Sep. 2007. Consumer Lifestyles. <http://www.google.com.tw/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CBwQFjAA&url=http%3A%2F%2Fwww.ndc.gov.tw%2Fdn.aspx% 3Fui%3D6822&ei=alrxVKbhEtP68QXK74CgDA&usg=AFQjCNFEmSBUVWHW_kSy4u_ZYkbn1nEXxw>

[16] “Celebrity Power and Its Influence on Global Consumer Behavior” Euromontitor International. 29. Apr, 2014. 11 Mar. 2015 <http://www.marketwired.com/ press-release/celebrity-power-and-its-influence-on-global-consumer-behavior-1904184.htm>

[17] “Chinese Womenswear Market and Trend.” hdmr.com. 10Aug ,2010. 11 Mar. 2015 <http://big5.hdcmr.com/bgfree24229.html>

[18] “The Output Value of Taiwan’s Fashion Industry.“ Fashion Industry Centers of Academic High School Career Planning. Nov. 2005. 10 Mar. 2015 <http:// hscr.cchs.kh.edu.tw/upload/carrer-39.pdf>

[19] Lin, Lena. “2013 Top 10 Favorite Fashion Brands survey.” U-Style.com 2013. 11 Mar. 2015 <http://www.u-style.com.tw/topic/view/46314 >

[20] Wang, Yi Zhi. “From Coach to see the Trend.” gvm.com. Dec. 2007. 11 Mar. 2015: 258. <http://www.gvm.com.tw/Boardcontent_13720.html>

[21] Hsu, Crystal. “Taiwan Draws More Global Brands” 16 Jan. 2015. 11 Mar. 2015. <http://www.taipeitimes.com/News/biz/archives/2015/01/16/2003609324>

[22] “Taiwan Becomes to Shopping Heaven.” chinatimes.com 12 Jan. 2015. 11 Mar. 2015. <http://money.chinatimes.com/express/express-content.aspx ?id=33755>

[23] “Consumer Lifestyles in Taiwan.” Euromonitor:39. Apr. 2000. 11 Mar. 2015 <http://web.it.nctu.edu.tw/~etang/Advertising_and_Promotion/Taiwan>

[24] “The Increase of the Occasional Dress.”xinhuanet.com. 20 May, 2010. 11 Mar. 2015 <http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/ lady/2010-05/20/content_13526096.htm

[25] House the Dep. of Household Registration Affairs, MOL , 30 May. 2014. 11 Mar. 2015 <http://sowf.moi.gov.tw/stat/year/list.htm>

[26] House the Dep. of Household Registration Affairs, MOL, Jan. 2015. 11 Mar. 2015 <http://dmz9.moea.gov.tw/GMWeb/common/CommonQuery.aspx>

[27] Yam.com 05 Aug. 2008. 11 Mar. 2015 <http://history.n.yam.com/yam/international/201108/20110805861597.html>

[28] “Fashion Idol.”LazyLife.org. 12 Sep,. 20089. 11 Mar. 2015 <http://lazylife.org/2010/09/13/2240>

[29] Chen, Ming. “Top 10 Best-Dressed on the Red Carpet at the 51st Golden Horse Awards.”China News. 24 Nov 2014. 11 Mar. 2015 <http://big5.chinanews. com:89/gate/big5/finance.chinanews.com/life/2014/11-24/6807890.shtml>

[30] “Kate Spade” n.p. n.d. web. 01 May. 2015 <http://www.katespade.com>

[31] “Taiwan #4” 23 Dec. 2011. 2015. 02 May. 2015 <http://indubitablyserious.blogspot.com/2011/12/taiwan-4.html>

[32] “Red Valentino” n.p. n.d. web. 01 May. 2015 <http://www.redvalentino.com>

[33] “Alice and Olivia” n.p. n.d. web. 01 May. 2015 <http://www.aliceandolivia.com>

[34] “H&M” n.p. n.d. web. 01 May. 2015 <http://www.hm.com/us/>

[35] “ZARA” n.p. n.d. web. 01 May. 2015 <http://www.zara.com>

[36] “Dior” n.p. n.d. web. 01 May. 2015 <http://www.dior.com/home/en_us>

[37] “Alice and Olivia” n.p. n.d. web. 01 May. 2015 <http://www.aliceandolivia.com>

[38] “Ted Baker” n.p. n.d. web. 01 May. 2015 <http://www.tedbaker.com>

[39] “AQ/AQ” n.p. n.d. web. 19 May. 2016 <http://www.aqaq.com>

[40] “HALSTON HERITAGE” n.p. n.d. web. 19 May. 2016 <http://www.halston.com>

[41] “Tadashi Shoji” n.p. n.d. web. 01 May. 2015 <http://www.tadashishoji.com>

[42] “Kay Unger” n.p. n.d. web. 19 May. 2016 <http://www.kayunger.com>

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Table of ContentPhoto Courtesy of Ted Baker

Executive SummaryPhoto Courtesy of Ted Baker

P.11-P.12Photo Courtesy of Ted Baker

P.20-P.21Photo Courtesy of Taipei 101

P.24Photo Courtesy of Alice+Olivia

P.24Photo Courtesy of Tadashi Shoji

P.11-P.12Photo Courtesy of Pinterest (Female)


P.10Photo Courtesy of Pinterest (Taipei 101)

P.10Photo Courtesy of Ted Baker

P.10Photo Courtesy of Kay Unger


Photo Credits“Dresses” Ted Baker. n.p. n.d. web. 20 May. 2016“SS 15 Lookbook” Ted Baker. n.p. n.d. web. 20 Mar. 2015“SS 16 Lookbook” Ted Baker. n.p. n.d. web. 24 May. 2016“Spring 2013 Ready-To-Wear” Alice and Olivia. Vogue. n.p. n.d. web. 24 May. 2016“Resort 2013” Alice and Olivia. Vogue. n.p. n.d. web. 24 May. 2016“Spring 2014 Ready-To-Wear” Alice and Olivia. Vogue. n.p. n.d. web. 24 May. 2016“Resort 2014” Alice and Olivia. Vogue. n.p. n.d. web. 24 May. 2016“Spring 2015 Ready-To-Wear” Alice and Olivia. Vogue. n.p. n.d. web. 24 May. 2016“Resort 2015” Alice and Olivia. Vogue. n.p. n.d. web. 24 May. 2016“Spring 2016 Ready-To-Wear” Alice and Olivia. Vogue. n.p. n.d. web. 24 May. 2016“Resort 2016” Alice and Olivia. Vogue. n.p. n.d. web. 24 May. 2016“Fall 2015 Ready-To-Wear”Halston Heritage. Vogue. n.p. n.d. web. 24 May. 2016“Resort 2015”Halston Heritage. Vogue. n.p. n.d. web. 24 May. 2016“Spring 2016 Ready-To-Wear”Halston Heritage. Vogue. n.p. n.d. web. 24 May. 2016“Resort 2016”Halston Heritage. Vogue. n.p. n.d. web. 24 May. 2016“Pre-Fall 2015”Tadashi Shoji. Vogue. n.p. n.d. web. 24 May. 2016“Resort 2016”Tadashi Shoji. Vogue. n.p. n.d. web. 24 May. 2016“Kay Unger New York Fall 2015 Eveningwear” Kay Unger. Nawo. n.p. n.d. web. 24 May. 2016“Summer Capsule”AQ/AQ. n.p. n.d. web. 24 May. 2016“Dresses”AQ/AQ. n.p. n.d. web. 24 May. 2016“Christian Dior Spring 2013 Campaign" Dior. Stylefluid Trendz. n.p. 4 Jan. 2014. web. 24 May. 2016“Fall 2012 Ready-to-Wear" Red Valentino. Vouge. n.p. n.d. web. 24 May. 2016"Spring 2013 Ready-to-Wear" Red Valentino. Vouge. n.p. n.d. web. 24 May. 2016"Spring 2013 Ready-to-Wear"Kate Spade. Vouge. n.p. n.d. web. 24 May. 2016“H&M” n.p. n.d. web. 01 May. 2016"ZARA” n.p. n.d. web. 01 May. 2016 "Helmut Lang” n.p. n.d. web. 01 May. 2016 "Theory” n.p. n.d. web. 01 May. 2016 "Maje” n.p. n.d. web. 01 May. 2016 "Sandro” n.p. n.d. web. 01 May. 2016"Velvet” n.p. n.d. web. 01 May. 2016"Kooples” n.p. n.d. web. 01 May. 2016" 河智苑、舒淇、許瑋甯、桂綸鎂... 2015金馬獎星光紅毯直擊最強女星陣容閃耀52金馬" 達志影像. n.p. 21 Nov. 2015. web. 01 May. 2016

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P.27Photo Courtesy of Sandro

P.27Photo Courtesy of Maje

P.35Photo Courtesy of Tumblr(Boutique)

P.35Photo Courtesy of Bellavita

P.27Photo Courtesy of Kooples

P.34Photo Courtesy of Agnès B

P.26Photo Courtesy of Helmut Lang

P.26Photo Courtesy of Theory

P.26Photo Courtesy of Velvet

P.28Photo Courtesy of Pinterest

P.37Photo Courtesy of Palais de Chine Hotel


P. 39Photo Courtesy of Elle.com.tw

P.39Photo Courtesy of Elle.com.tw


P.42Photo Courtesy of Taipei 101


P.42Photo Courtesy of Songshan

Culture and Creative Park


P.10 “splendor-tp.com.tw/index.php“



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P.42Photo Courtesy of Eslite

P.42Photo Courtesy of Sogo

P.42Photo Courtesy of Google Map

P.42Photo Courtesy of Google Map

P.46Photo Courtesy of Instagram




P.42Photo Courtesy of Breeze Center

P.42rent.591.com.tw

P.42Photo Courtesy of Eslite




P. 51Photo Courtesy of "cwntp.com"

P.51Photo Courtesy of "zyg365.com"

P.57Photo Courtesy of Kate Spade




P.48Photo Courtesy of Kimberly Chen

P.48Photo Courtesy of Kimberly Chen



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P.59Photo Courtesy of Red Valentino


P.62Photo Courtesy of H&M in Taiwan

P.62Photo Courtesy of H&M







P.62Photo Courtesy of H&M

P.63Photo Courtesy of Zara

P.64Photo Courtesy of Dior






P.63Photo Courtesy of Zara




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P.84Photo Courtesy of AQ/AQ








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P.86Photo Courtesy of HALSTON HERITAGE




















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P.107Photo Courtesy of Pinterst

P.99Photo Courtesy of Capsule







P.107Photo Courtesy of Roomstyler





P.Photo Courtesy of Ted Baker





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12.3 Résumé

Master of Fine Arts in Fashion Merchandising, GPA 3.74 May 2016 (Anticipated Graduation) Academy of Art University, San Francisco, CA

Bachelor of Arts in Business Administration, June 2012 University of Oregon, Eugene, OR

Retail Client Advisor, June 2015 -‐ Current Louis Vuitton, San Francisco, CA

• Driving and achieving individual and team objectives and be accountable for sales results • Engaging with Clients to develop long-‐term relationships, leveraging different client telling tools, in order to foster Brand loyalty • Meeting and exceeding aggressive sales and cross-‐selling goal, consistently ranking among top sellers in the store

Retail Merchandising Intern, January 2015 -‐ June 2015 Valentino, San Francisco, CA

• Assisting the store manager merchandising the sales floor • Dressing mannequins for window and interior displays • Organize and ticket merchandise and process outgoing merchandise shipments • Working with the sales associates as a translator for our Chinese foreign customers

Seasonal Sales Support, October 2012 -‐ January 2013 Tory Burch, San Francisco, CA

• Assisted customers with all of their accessories selections • Ensured a high level of customer service and satisfaction through extensive product knowledge

International Student Orientation Leader/Adviser, September 2010 -‐ August 2011 University of Oregon, Eugene, OR

• Advised 100+ new UO students on campus life, detailed course information,and online registration through Duck Web • Led multiple group tours while explaining important campus activities

Fashion: Product Development and Sourcing, Visual Merchandising, Styling Computer: Photoshop, Illustrator, InDesign, Microsoft Office; 80+ WPM Language: Mandarin-‐native speaker, Taiwanese-‐bilingual, English-‐fluent

EDUCA

TION

PROFE

SSIONAL

ACT

IVITIES

SKILLS

[email protected] (541) 515. 0026Jasmine Jian

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My Warmest Thanks To:

Jinah Oh

John Sun

Sandra Parenti

Judith Zimirn

Martin Zanfardino

Ricardo Sison

Sharon Murphy

Mathew Gerring

final final final 052416 (after prsent)

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