final exam solution - techno-s12013-set a

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  • 8/20/2019 Final Exam Solution - Techno-S12013-SET A

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    UniKL MALAYSIA FRANCE INSTITUTE

    SOLUTION AND MARKING SCHEME

    FINAL EXAM

    TECHNOPRENEURSHIP (WBB 10102)

    Q!"#i$nN$%

    T$&i'" C$!!* M+," A--$'+#!*

    PART A

    1 INTELLECTUAL PROPERTY RIGHT .20 /+,"

    2 BUSINESS MODEL FOR TECHNOLOGY ENTURE .20 /+,"

    PART B

    1 ENTURE GROWTH AND NETWORKING .20 /+,"

    2 MARKETING STRATEGY FOR TECHNOLOGIES .20 /+,"

    MANAGING PRODUCTION 3 OPERATION .20 /+,"

    4 FINANCING 3 ENTURE CAPITAL .20 /+,"

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    A

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    Q!"#i$nn$

    S$-#i$n A--$M

    S!'#i$nA

    Q!"#i$n 1

    a) ONE (1) methods of protection for the intellectual property for each pictures:

    1) Patent- An exclusive right granted for an innovation !hich is a productor a process that provides a ne! !ay of doing something" or offers ane! technical solution to a pro#lem$

    %) &rademar'-istinctive !ord phrases logo domain names graphicsym#ols slogans device name signature or any com#ination thereof etc used to identify product and distinguish product of a manufacturermerchant productservice to another$

    *) +ndustrial design-refers to the shape" pattern configuration ornamentsor colors of an article !hich must #e appealing to the eyes and

    reproduci#le #y industrial means$

    4) ,opyright-is a set of exclusive rights regulating the use of a particular expression of an idea or information$ ,opyright may su#sist in a !iderange of creative intellectual or artistic forms or !or's$

    #) F$ function of trademar'

    Origin .unction A trademar' help to identify thesource and those responsi#le forthe products and services sold inthe mar'et$

    ,hoice .unction A trademar' ena#les consumers to choosegoods and services !ith ease !hile shopping$

    /uality .unction ,onsumers choose a particular trademar' forits 'no!n 0uality$

    ar'eting function &rademar's play important roles in mar'eting$+t is normal for consumers to ma'e purchases#ased on continuous influence of advertising$

    Economic .unction Esta#lished trade mar' is a valua#le asset$&rademar' may #e licensed or franchised$

    Q!"#i$n 2

    * m

    e(1$2for ico

    3 %$2eac

    !expla

    5 /(% m

    apo

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    SECTIONB

    a) .our (4) types of #usiness models:1$ 5ric's and ,lic's #usiness models%$ irect 6ales model*$ .ranchise4$ .reemium 5usiness odel7$ 8oyalty 5usiness odel

    9$ Online Auction 5usiness odel$ Professional Open-source odel;$ 6erviti

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    through speeding up the application saving time finance and other resources avoiding them from doing !rong things continuously etc$

    % In'!+"!* in6$/+#i$n&he net!or'ing !ill increase the technopreneur?s reputation as every#ody in

    the net!or'ing circle !ill 'no! !hat the technopreneur is doing$ At thesame time information li'e !ho is !ho in the net!or'ing circle !ill ena#lethe entrepreneur to get the right information to #e utili

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    S!'#i$nB

    Q!"#i$n 2

    a) Pi'! S,i//in

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    a) (i) Output rate per month Average sales forecast per month 

    Price per unit

    > *2222 000

    > 12

      Output rate per day Output per month

      @or'ing day per month

      *222 unit 190 ni# &! *+8

      %2 days

      Output rate per hour Output day

      @or'ing hours day

      172

     

      %1$4* 21 ni#"

      (ii) achine capacity Planned production per day

      achine productivity

      172 42 *$7 4 /+'>in!"

      (iii) @or'er capacity production capacity per hour re0uired

      @or'ers? capacity per hour

    %1 % 12$7 11 ?$,!"

      (iv) ,ost per unit &otal cost per month

      Fnit produced per month

    12 (* m

    eans

    calc

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      > 7222 RM 1@ &! ni#

      *222 unit

    12 (1 m

    ean

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    a) 5alance sheet D A5, anufacturing

    #) Profit G 8oss 6tatement D A5, anufacturing

    5 /(1

    ean

    Page 8 of 10

    Fi:!* A""!#"  

    Property 117%22 (1 mar')

      E0uipment 42*12 (1 mar')

      ehicles 7222 (1 mar')

      &otal .ixed Assets 192712

    C!n# A""!#"  

    ,ash 127%2 (1 mar')  Accounts >eceiva#le 1222 (1 mar')

      +nventories %2222 (1 mar')

      Prepaid expenses %222 (1 mar')

      &otal ,urrent Assets 4=7%2

    TOTAL ASSETS 21000

    LIABILITIES AND EQUITIES  

    C!n# Li+7i-i#i!"   Accounts Paya#le %222 (1 mar')

      &otal ,urrent 8ia#ilities %222

    L$netained earning from prior years 47442

      >etained Earnings *;412 (1 mar')

      &otal O!nersH E0uity 179=*2

    TOTAL LIABILITIES 3 OWNERSSEQUITY

    21000

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    6ales 1772222 (1 mar')

    ,ost of 6ales 1272%2

    Bross Profit 4==*2

    S!--in< !:&!n"! (1 mar')

      @ages for salesperson 7222

      ar'eting expense *2222 (1 mar')

      ,ommission %7222

      &otal 6elling expense 1*2222

    O&!+#in< E:&!n"!"

      6alaries %%2222 (1 mar')

      Ftilities 1%222 (1 mar')

      Professional fees %222 (1 mar')

      &raining ;222 (1 mar')

      EP. G 6O,6O *2222 (1 mar')

      &otal operating expenses %%222 (1 mar')

    Profit 5efore &ax @0

    &axation 7=*%2

    Profit After &ax .or &he Iear  5410 (1 mar')

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