final draft bfi-ace pvp

7/25/2019 Final Draft Bfi-Ace Pvp

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Final Draft: Public ValuePartnership between Arts Council

England and the British FilmInstitute (!"#$"%&

Introduction

Background

'his Public Value Partnership is the rst to be established between ArtsCouncil England and the British Film Institute) *e share a strong

commitment to increasing public engagement in culture+ supporting

e,cellence+ de-eloping creati-e talent and contributing to the -ibranc. of

the /01s creati-e econom.)

'he 2trateg. document Film in Englandpublished in !!! laid out clear

polic. roles and responsibilities for those DC32 sponsored public bodies

responsible for art and lm) 'his included the /0 Film Council (/0FC&+ BFI+

regional screen agencies and Arts Council England) 2ince !!!+ the BFIand Arts Council ha-e signicantl. e,panded their respecti-e polic. roles

and responsibilities) Following the abolition of the /0 Film Council in !"!+

the BFI is now the single leadership bod. for lm) 'he Arts Council1s

polic. remit now includes museums and libraries and responsibilit. for

deli-er. of cultural education acti-ities on behalf of DfE and DC32)

Supporting the UKs Creative Economy

'he /01s Creati-e econom. is internationall. recognised) *e ha-e a rich

public and commerciall. funded cultural ecolog. that nurtures this

econom.) 'he 4ondon !" 5l.mpic and Paral.mpic 6ames demonstrated

the world$class power and brilliance of the /01s cultural o7er to a global

audience) 5-er the ne,t four .ears+ the BFI and Arts Council will form a

strong strategic and pragmatic partnership to secure and build on this

once in a lifetime legac.) *e will wor8 together to create and support the

conditions for inno-ation and growth across global mar8ets)

*e both recognise the power of /01s 9creati-e inno-ation s.stem1 "in

which the /01s publicl. subsidised arts and cultural sector pla.s an

" esta A 3anifesto ;source

"


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essential role in fostering inno-ation and artistic ris8 ta8ing and

9ma,imising the le-erage that e,ists across the /01s strong publicl.

funded arts and cultural sector and the creati-e econom.1

*e are committed to enabling our sectors to compete in the new globalen-ironment supporting new research+ de-elopment and production of

new original content and forms+ e,ploring new business models and

mar8ets+ in-esting in s8ills and attracting nance and income from a wider

range of sources)

Digital challenges and opportunities

Disrupti-eDdigital technologies ha-e fundamentall. altered the economic

and social landscape+ transforming cultural consumption+ production and

distribution) 'his new industrial re-olution o7ers unprecedented potential

for growth in public access and commercial opportunities across our

sectors)


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'hrough our partnership+ we will support initiati-es aimed at creating clear

and accessible paths for entr. into and progression within and across our

sectors+ creating opportunities for di-erse artists and lmma8ers to

inno-ate and progress and we will ensure that e?ualit. and di-ersit.

commitments are full. integrated across e-er. aspect of our wor8 and ourpartnership acti-ities)

Working in partnership to extend public value

Finall.+ this partnership aims to create greater public -alue through better

alignment ofingour strategic ambitions and acti-ities) 'he publicl. funded

and commercial cultural sectors are coming under increasing nancial

pressure) 'he worst recession in modern histor. is impacting hea-il. on

both public and pri-ate sources of funding for arts and lm) *e will wor8

hard to increase the benets and impact of the funding that we distribute

on behalf of the public)

'he BFI and Arts Council will wor8 in partnership with other 8e.

organisations to realise the potential of the Public Value Partnership)

'he BFI has established a number of /0$wide strategic deli-er. networ8s

to deli-er its -e .ear plan) 'his includes:

a networ8 and programme to support children and .oung people1s lm

education de-eloped and deli-ered b. Film ation

a talent networ8 established with Creati-e England and deli-ered inpartnership with national screen agencies)

a networ8 of lm archi-es and collections which+ together with the BFI

ational Archi-e+ will digitise "!+!!! titles o-er four .ears as part of the

/nloc8ing Film


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a number of its partners to reach wider audiences and to increase

educational and social -alue)

'he Arts Council+ BFI+


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") 'he Partners

'he British "ilm #nstitute $B"#% is a go-ernment arm1s length bod. and

distributor of lotter. funds for lm) It was founded in "##+ constituted b.Go.al Charter in "H#+ (amended April !!!& with the ob=ecti-es to:

Encourage the de-elopment of the arts of lm+ tele-ision and mo-ing

image

Promote their use as a record of contemporar. life and manners

Promote education about Film+ 'V and mo-ing image generall. and their

impact on societ.

Promote access to and appreciation of the widest possible range of

British and world cinema

Establish+ care for and de-elop collections re>ecting the mo-ing image

histor. and heritage of the /0

In !""+ the BFI became the lead organisation for lm in the /0 co-ering

the all of the cultural+ creati-e and economic aspects of lm in the /0) 'he

BFI1s mission is to ensure that lm is central to our cultural life+ in

particular b. supporting and nurturing the ne,t generation of lmma8ers

and audiences) BFI1s Plan !"$!"% Film Forever ! "u##orting $% Film

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was published in 5ctober !" and includes the following three strategic

priorities:

Priorit. " $ E,panding education and learning opportunities and

boosting audience choice across the /0

Priorit. 2upporting the future success of British Film

Priorit. # $ /nloc8ing lm heritage for e-er.one in the /0 to en=o.

&rts Council Englandis the national de-elopment agenc. for the arts

with polic. responsibilit. for museums and libraries in England) 'he Arts

Council has set out its plans in its ten$.ear strategic framewor8Ac&ieving

great art and culture 'or Everyone) 'he ten .ear strateg. has -e goals:

E,cellence is thri-ing and celebrated in the arts+ museums and libraries

E-er.one has the opportunit. to e,perience and be inspired b. the arts+

museums and libraries

'he arts+ museums and libraries are resilient and en-ironmentall. sustainable

'he leadership and wor8force in the arts+ museums and libraries are di-erse

and appropriatel. s8illed

E-er. child and .oung person has the opportunit. to e,perience the richness of

the arts+ museums and libraries

'he Arts Council published a national creati-e media polic. in !") 'his

aims to 9support an increase in the ?ualit.+ -olume and reach of digital

content and e,periences from the arts and cultural sector to support

artistic+ economic and audience de-elopment and growth)1

) A shared -ision

'he BFI and Arts Council share a deep cultural histor. and a desire to wor8

together in a more d.namic and complementar. wa. to strengthen bothour wider creati-e industr. role and to increase public -alue in culture)

*e will nurture the strong and growing -alue chain across and between

the arts and lm) 'here are signicant areas of shared interest and

interdependencies across the art+ lm and cultural sectors and we will

acti-el. promote 8nowledge transfer+ collaboration+ e,perimentation and

9spill o-ers1 between the subsidised cultural ecolog. and the wider

commercial creati-e econom.)


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6i-en digital con-ergence and the o-erlapping and h.brid nature of both

the lm and arts sectors+ there is a need to identif. shared approaches to

the de-elopment and in-estment in high ?ualit. content and in fostering

new 8inds of digital creati-it. and cultural e,pression that are made

possible through interacti-e+ participator. digital technologies)5-er thepast few .ears we ha-e seen a signicant growth in artists mo-ing into

narrati-e feature lms and documentaries and the international growth of

new forms of stor.telling that combine arts and lm with multi$media)

'hese new forms also in-ol-e new business models and new 8inds of

audience engagement)

A strong -ision for this partnership lies in our shared interest and

in-estment in audiences+ cultural content and broader business and talent

support) *e ha-e a shared interest in supporting a strong ph.sical and

digital infrastructure for arts+ lm and culture) 'his is particularl. true in

relation to our support for lm and cross art form -enues de-eloping new

audiences and talent in communities across England) 'hrough our

in-estment in strategic digital initiati-es we are committed to help the /0

and international audiences access and na-igate publicl. funded arts+ lm

and creati-e media through intermediaries and aggregators to ensure the

best possible user e,perience)

*e share a -ision of unloc8ing arts archi-es and lm heritage for e-er.onein the /0 to en=o.) *e ha-e a long$term -ision for archi-e content which

includes a =oined up approach to the /01s archi-e infrastructure and which

gi-es the public access -ia man. di7erent platforms) Partnerships in this

territor. will be essential and should include the BBC+ the


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encouraging new partnerships and collaborations across the publicl.

funded and commercial arts+ lm and cultural sector)

*e will share e,pertise+ 8nowledge+ research and ideas in deli-er. of our

partnership in order to de-elop new programmes+ initiati-es and acti-ities

that will benet the broader creati-e econom.)

'his partnership framewor8 does not constitute a legal agreement b.

either Arts Council England or the BFI and is not intended to be legall.

binding) 'his is a =oint commitment to fairness and transparenc. in all

-entures)

'his partnership framewor8 also ac8nowledges that both the BFI and Arts

Council will de-elop a range of partnerships relating to other parts of the

arts and cultural ecolog. both in England and across the /0)

'he BFI and Arts Council will better achie-e their ob=ecti-es on the basis of

a strong partnership whilst recognising the freedom of each other to

e,ecute their respecti-e strategic plans independentl.)

) Partnership aims andob=ecti-es

5ur partnership will focus on four 8e. interrelated aims+ each with

strategic ob=ecti-es) *e are committed to sharing information+ resources

and e,pertise where possible and in de-eloping =oint programmes and

approaches where appropriate and there is demonstrable -alue) 'he

principles underpinning our wor8 are to ma,imise impact and to wor8

together eJcientl. and e7ecti-el.)

'() *o increase public engagement in+ and learning

about arts+ lm and culture

'o wor8 together to strengthen business models and =oint wor8ing

across our shared place$based infrastructure for lm and the arts+

including =oint support for Film and Cross Art Form -enues+ Festi-als

and the Cinema Art etwor8 (CA&

'o collaborate on lm and creati-e media e,hibition+ -enue

programming and festi-als where possible in order toincrease

opportunities for audiences to engage with lm and creati-e media

'o support communit. participation and access to art and lm in

places that are hard to reach with low cultural engagement and to

attract more di-erse audiences

H


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'o wor8 together as part of the Cultural Education Partnership 6roup

to respond to+ implement and build on


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'o increase audience choice+ public awareness+ learning and access

to curated specialist cultural sub=ects through digital media

initiati-es such as arts lms including the Arts Council Film

Collection within the BFI pla.er1s cultural o7er

'o help our sectors e,plore and de-elop new business models and

income testing approaches to aggregating and monetiing

content+ identif.ing international sources of re-enue and e,ploiting

IP for both cultural and commercial benet

to wor8 with rele-ant s8ills agencies to increase audio$-isual

archi-ing capacit. and practice for artists+ lmma8ers and cultural

organisations including metadata+ digital preser-ation+ rights

management and curatorial s8ills

'(' *o collaborate together on 0oint strategy and

research to promote gro-th and investment in+

lm+ arts and culture

'o identif. opportunities to wor8 together on =oint and

complementar. research to better understand the economic and

cultural -alue of lm+ arts and culture+ such asen-ironmental

sustainabilit.+ di-ersit.+ cultural tourism and cultural impact) 'ocollaborate where possible on shared research and insight acti-ities

in order to better demonstrate the impact of our in-estments and

help our sectors better understand and reach audiences)

'o share intelligence about local opportunities to engage with 4EPs

and local authorities where there is the potential to contribute to

local economic growth) *here such opportunities arise we will

strategicall. ma8e decisions about whether to collaborate to support

plans for growth and the support that we might =ointl. be able to

pro-ide+ and we will engage other partners such as Creati-e England

but also partners from other sectors if that is what is re?uired as

appropriate)

*e will'owor8 with go-ernment+ and with the European Institutions

(ie the European Commission+ European Parliament and the Council

of 3inisters& to ensure that polic. ma8ing relating to economic

growth ta8es full account of the potential of the creati-e and cultural

sectors)

'o co$ordinate our engagement with and responses to 6o-ernment polic.

consultations including the implementation of KConnecti-it.+ Content and

Consumers+ the 6o-ernment1s !"# communications plan and Ge-iew ofthe BBC1s charter leading to a settlement in before !"%

"!


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'o collaborate on polic. approaches to the Creati-e Europe

programmeand the proposed Creati-e Europe Des8 /0 from !"

to support the cultural and audio $-isual sectors and to e,plore new

opportunities for wor8ing across the /0 lm and cultural sectors

'o consider a shared polic. response post


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ACE and BFI ha-e an intelligent =oined up ad-ocac. and polic.

approach that is appreciated b. our sta8eholders

) Duration of partnership

'he duration of this Public Value Partnership is 5ctober !"# 3arch

!"%)

'he partnership framewor8 and rst .ear action plan will be signed in

5ctober !"#

%) Goles and responsibilities

'he Chief E,ecuti-es of the BFI and Arts Council England are responsible for the

partnership agreement and will meet annuall. to re-iew progress)

A 1artnership 2overnance groupcomprising senior Arts Council England and

BFI sta7 has been established to o-ersee the deli-er. of the partnership and

associated programmes of wor8+ meeting four times per .ear+ monitoring

deli-er. of the programme and directing communications and wor8 programmesas re?uired)

A representati-e from both the BFI and Arts Council England will be responsible

for the da. to da. management of the partnership and will submit rele-ant

progress reports and e-aluation to the 6o-ernance group and senior BFIArts

Council management as re?uired)

For the BFI: Eddie Berg+ Director of Partnerships

For Arts Council England: 6ill Lohnson+ Director Creati-e 3edia

Either part. ma. terminate this memorandumM in this e-ent the terminating

part. will endea-our to gi-e not less than si, months1 notice)

3eetings will be held as needed between the rele-ant specialists in each

organisation to progress indi-idual wor8 streams within the specied programme

areas) Each organisation will specif. a named indi-idual to be =ointl. responsible

for each area of collaboration) 'his will include periodic round$table meetings

bringing together people from both organisations in-ol-ed in the relationship

0e. indi-iduals to be nominated within both BFI and Arts Council will ha-e

responsibilit. for deli-ering the communications strateg. related to the PVP)

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H) Principles

Both Arts Council England and the BFI shall do their utmost to compl. with the

spirit of this Public Value Partnership agreement+ sub=ect to rele-ant regulator.

constraints and the obtaining of an. necessar. appro-als)

Both parties are committed to a process for e-aluating the operation of the

partnership)

)


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partnership proposals and who are made aware of and ha-e agreed to

compl. with this condentialit. re?uirement)

'hese condentialit. obligations shall not appl. to an. disclosure of

information which is re?uired b. law or b. a competent regulator.

authorit.+ and shall cease to appl. to an. information which has come into

the public domain through no fault of the recipient)

'he Arts Council and BFI agree that the. shall not ma8e an.

announcement of the fact that these partnership discussions are ta8ing

place or about the partnership unless agreed in ad-ance in writing b. both

the Arts Council and the BFI)

'his Public Value Partnership will come into e7ect on signature b. both

parties on the date set out below)

Signed by

Alan Da-e.

Chief E,ecuti-e+ Arts Council England

Date:

Amanda e-ill

Chief E,ecuti-e+ BFI

Date:

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&ppendix )

B"#3&CE 141 &C*#56 17&6

,8)/3)' &ctions

7aunching the ne- 1artnership

*e aim to sign and publish our new Partnership in 5ctober 6ovember9

,8)/(*e will wor8 together on a coordinated communications approach

with our sectors and 8e. sta8eholders to promote the partnership)

:apping the territory

Between 5ctober and December !"#+ we will conduct an audit of our

respecti-e acti-ities and partnerships in relation to

a& 28ills

b& 'alent

c& Audiences+ education and learning

'his will pro-ide a clearer picture of responsibilit. and opportunit. andindicate where we should focus e7orts)

"@


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#denti.ying success and Evaluation "rame-ork

Between 5ctober and December !"#+ we will de-elop an e-aluation

framewor8 for the partnership in which we will identif. and agree

a& 3easures of successb& Process for e-aluating impact of our wor8c& 3easurement and e-aluation framewor8 across the acti-ities of the

PVP

1artnership "rame-ork &ctions

*ithin the partnership framewor8 identied in 2ection + we will wor8 on

the following areas of acti-it. between 2eptember !"# and 3arch !")

) *o increase public engagement in+ and learning about arts+ lm

and culture through the development o. an integrated cultural

o;er

)a% 5b0ective: 'o ma,imise public in-estment in arts and lm through

collaboration on our =oint interests and in-estment in those organisations

in whom we ha-e a shared interest+ (lm and cross art form -enues in

England&

&ction


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/ *o connect and distribute lm and creative media archives in

ne- -ays through digital technologies

/a% 5b0ective: 'o e,plore opportunities to connect and promote art+ lm

and creati-e media within a shared digital space+ de-eloping new

audience routes and engagement across genres and art forms

&ction


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and partnerships across the culture and media des8s+ with a co$ordinated

approach to stimulating and guiding a wider range and higher -olume of

applications from cultural+ audio$-isual and creati-e media entities in

England+ building partnerships with European organisations where

possible

&ppendix ,

"H


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DRAFT Proposal - BFI and Arts Council Englands

Crossover Fund (20!-20"#

$%&( I' t&ere can be some crossover bet)een ne) *lm and ne) art t&at+s

symbiotic, t&at+s going to be an im#ortant #art o' t&e 'uture 'or "undanceand 'or *lm(-.obert .ed'ord on t&e "undance Ne) Frontier initiative/

&ere+s a nice crossover bet)een t&e art )orld and cinema )it& t&is

#roect( And you 3no) I t&in3 t&ere are still so many misunderstandings

bet)een art and *lm )orlds because o' t&e di4erent language t&ey use(

But )it& t&e rise o' digital5 t&ey+re becoming more closely lin3ed

because t&ey+re bot& being invaded by t&e ne) economies+ -Artist Isaac

ulien on &is single screen *lm bio#ic 6ere3/

5transmedia is also signi*ed by t&e 'act t&at by de*nition, transmedianarratives invite dialogue )it& t&e audience5 allo)ing t&em to e7#ress

t&emselves and allo)ing us to act on t&at e7#ression( &e #ossibilities are

gorgeous -e4 8ome9, $" Interactive and cross #lat'orm #roducer:CE;

"tarlig&t .unner Entertainment/

As the media landscape changes+ it1s profoundl. a7ecting how we can tell

our stories) 'his o7ers fresh opportunities for artistic and audience

interaction to e,plore what is possible across li-e+ broadcast+ online+

cinema platforms)

*e want to put stor.telling at the heart of a new ground brea8ing =oint

fund supporting new wor8 for screen for consumption at home+ on the

mo-e+ on IP'V+ tele-ision+ mobile+ in cinemas and in other spaces) 'he

fund will stimulate partnerships to increase impact+ reach and creati-e

ambition) *e aim to also in-ol-e broadcasters+ media and technolog.

companies in the partnership)

*ith technological and creati-e con-ergence+ we are starting to see art+

lm and documentar. crosso-ers resulting in some startling and original

new wor8s:

Artist lmma8ers ha-e capacit. to bring new energies to feature lms and

documentaries) 6reater collaborationinformation sharing on BFI lm fund

production awards to support British feature lms $ some of which

demonstrating bold -ision and creati-e e,cellence could support artists

lmma8ers and directors who ha-e wor8ed in the performing and -isual

arts)

BFI and Arts Council England want to establish a strategic funding and

de-elopment mechanism to support inno-ation in this 9crosso-er1 eld)'his represents an e,pansion of our core wor8+ to focus on those areas of

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shared interest and inno-ation+ to stimulate cross$sectoral collaboration

and practice+ e,panding art and lm practice and harnessing the potential

of new technologies to engage audiences in new wa.s)

*e will support new interacti-e+ immersi-e and e,perimental stor.telling

pro=ects that are pushing boundaries and in-ol-ing crosso-er between

disciplines+ practice and platforms)

*e will support a s8ills de-elopment programme to pro-ide mentoring+

professional s8ills de-elopment+ training and networ8ing opportunities to

encourage collaboration)

*e will wor8 with e,ternal associates and creati-es from pioneering

organisations+ man. international to support our ambitions) 'hese are

li8el. to include 2heJeld DocFestCrosso-er+ 2undance ew Frontier 4ab+

3I' 5pen Doc 4abs+ 2tor.things+ Power to the Pi,el+ ational Film Board

Canada+ Britdoc Foundation+ Artangel and others to bring in high le-el

e,perience and e,pertise)

*e ha-e identied three strandsfor =oint$lotter. funded support:

Strand )< 6arrative lm = and D .or the &rts

'his area of crosso-er has been identied to generate new ctional stories

and lms from artists+ directors+ writers and producers within the

established arts sector e)g) -isual arts+ theatre+ dance+ music and

literature $ into lm and cinematic practice) 'his strand encourages

in-ol-ement of artists and creati-es across the arts sector to e,plore

narrati-e cinema+ collaborating with others across the arts and lm

worlds+ to create relati-el. low budget lms for online distribution andor

potential cinema e,hibition)

'he strand will build on good practiceprocess established b. Film

4ondon1s Artist 3o-ing Image etwor8 (F4A3I& Productions production

nance+ professional de-elopment and bespo8e mentoring) 'his identiesan initial de-elopment bursar. for long$listed applicants followed b. a

second more intensi-e period of de-elopment and mentoring resulting in

awards of between , to produce a short lm or scope a more detailed long

form feature lm proposition) Dependent on ?ualit. of proposals+ larger

scale and ambitious new long form features could then be supported

through the BFI1s Film Fund andor de-eloped further through broadcaster

lm support)

Strand , > &rts documentaries and essay lms

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5ur emphasis will be on supporting a new ecolog. of producers+ artists+

lmma8ers and directors across genres and art forms to inno-ate+ e,pand

and de-elop the arts documentar. genre+ to be distributed online

(potentiall. for cinema e,hibition and broadcast sub=ect to

agreementsambition& and engage audiences in new wa.s)

Building on inspiring creati-e crosso-ers between arts and documentar.

to unco-er a wealth of creati-e -oices+ perspecti-es and specialist

sub=ects+issues to be unearthed and new collaborations to be forged)

Essa. lms ha-e been described as a h.brid form+ unorthodo,+ personal+

self$re>ecti-e and self$re>e,i-e and can blend documentar.+ ction and

e,perimental lm in imaginati-e wa.s+ o7ering rich potential for artists+

curators and lmma8ers to re>ect upon and connect personal and social

histories in new inno-ati-e wa.s) 2ub=ects can be di-erse but a 8e.re?uirement is the narrati-e -oice and structural presence of the

artistcreati-e in the construction of the stor.)

Strand / > #nteractive and transmedia storytelling

'he interacti-e multi$media capabilit. of the internet pro-ides a uni?ue

medium to create inno-ati-e and non$linear productions that can combine

photograph.+ te,t+ audio+ -ideo+ animation and info$graphics) Inspired b.

the pioneering FB interacti-e documentar. programme in Canada+

described as a 9con-ergence of lm+ art and new media technologies; ahotbed for cinematic inno-ation+1 we want to support new 8inds of

collaboration between lmma8ers+ designers+ technologists and

stor.tellers+ mi,ing documentar. and narrati-e e,pertise in new wa.s to

tell both ctional and non$ctional stories across genres and platforms)

And 9while each stor. thread or media ie lm+ game+ mobile app+

animation+ comic boo8+ performance can be e,perienced indi-iduall.+

the narrati-e and emotional connections between them magnies the

power of stor. and creates a more engaging and participator.

e,perience1 (2undance1s ew Frontier 2tor. 4ab&

A 8e. re?uirement will be that applicants appl. the full complement of

multi$media tools to their wor8) 5pen to sub=ect specialist networ8s across

3useums and partners such as *ellcome 'rust)

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final draft bfi-ace pvp

Documents