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BOM BAY DYEI NG AND M ANUFACTURI NG COM PANY

LIMITED

A.DIVYAII MBA A

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Logo and Tagline of Bombay Dyeing

Tagline: Inspiring Stylish Home
http://en.wikipedia.org/wiki/File:BDLogo.jpg

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Introduction Bombay Dyeing & M anufactur ing CompanyLimited is the flagship company of the WadiaGroup. It is a public limited company.

Its Head Office is in Manchester of India.(Mumbai).

Established by Nowrosjee Wadia in 1879 as asmall operation of Indian spun cotton yarn dipdyed by hand in three colours turkey red,green and orange.

Manufacturing facility: The textile processingunit at Ranjangaon in Punedistrict(Maharashtra, India).

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Introduction

White Horse Real Estate Company Pvt. Ltd.

Operates as a Real estate development company. It wasincorporated in 2008 and is based in India. DuringJanuary 12 2009, Bombay dyeing had acquired 10,000shares of Rs 10 each of White Horse Real Estate

Company at face value and consequently White HorseReal Estate Company had become a 100% subsidiary ofthe company .

2/6/2014

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Business Activities

2/6/2014

TEXTILE:

Cotton suitings, Polyster cotton suitings,Shoe lining and duck fabrics, Satinfurnishings, Yarn dyed fabrics, towels,table tops and napkins, satin bed sets.

CHEMICAL:

Dimethyl Terephthalate(DMT). Capacity to manufacture 165000 tonnes

per annum.

DMT is raw material for manufacturing polyester fibre, film, filament & yarn andengineering plastics.

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Nusli Wadia,Chairman

Nusli Wadia

Chairman

Jeh Wadia

Managing Director

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Bombay Dyeing & Manufacturing Company Limited

Vision Mission

The vision is to createan enterprise, whichcan stand the test oftime. Scale newfronti ers of excellence.And constantlyreinvent itself to suitthe changing needs of

customers

To create, maximise and sustain

long-term shareholder value Achi eve Excellence and Provide to:Customers

Quality, Value and Services.Employees

Fulfilment and Development

Shareholders Returns and Growth

Business Associates Mutually Beneficial Relationship

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Board of Directors

2/6/2014

Chairman Nusli N Wadia

Director Keshub MahindraR A ShahS S KelkarS RagothamanA K HirjeeS M PaliaVinita Bali

Ness N Wadia

Joint MD & CFO Durgesh Mehta

Director Ishaat Hussain

Managing Director Jeh N Wadia

Company Secretary J C Bham

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Production

Production

WeavingandSpinning

Winding

Unit ofProduction

Daily Basis 3,00,000

Meters ofFabrics

ProductionRange

Fabrics Readymade

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Innovation for eternity Production process with international standards. The automations are Sulzer Projectile Machines, Sulzer

Airjet Machines, Auto Corner Winding Spindles.

New Design Approach: Homemakers are also involved to select designs, through

Annual Consumer Research. Collaborated with well known designers- SabhyasachiMukherjee, Wendell Rodricks.

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Product Ranges

The Product offering ranges from :Stylish bed linensTowelsHome Furnishings

School uniformsSuiting & Shirting

Vivaldi Shirts:Price. Rs. 749.

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Product ranges in bed linensAround the world:

Inspired by iconic architectural monument and the seven wonder.

It is treated with a special Perma white with Super MetallicFinish .It helps maintain the whiteness intact after wash and the super

shine metallic finish makes the fabric soft, supple& lustrous. Price :

Rs. 2,199.OO La La:

This bed linen has been specially infused with a Health andGlow finish containing Vitamin A, C,& E. The A,C, E Vitamin

micro capsules are infused in the fabric using Nano technology.Price: Rs.1,599.

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Glow :

Have some fun when the lights go off. Presenting the glow in thedark bed linen collection, with a Unique Relax Finish.

Price:Rs. 1,439.

Citronella: Say good-bye to mosquito bites with the mosquito repellant bed

sheets. These 100% cotton bed sheets reduce the no. of mosquito

landing. Price: Rs. 1049.

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Jungle Safari :Celebrate the spirit of travel and adventure in the wild.This bed

linen has been specially treated with a special soft finish .

Price:Rs.1,899.Small Wonders:

These special 100% cotton bed sheets have been designed for thelittle once & have been treated with anti bacterial finish. This

prevents the growth and proliferation of bacteria. Price: Rs.1,125.Little Ones :

This beautiful and safe linen set specially designed for babies ismade from 100% cotton .Price: Rs.1,125.

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Products of Bombay Dyeing:

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Zodiac towels of Bombay Dyeing:

Zodiac sign Bath towels: Its price range starts fromRs. 509

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Brand Ambassador : John Abraham

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Wings of Marketing

BombayDyeing

2000+Multi-Brand

store

600+Showroom

Exports to10+

Countries

OnlineMarket

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BrandBuilding

Dual

RetailStrategy

Tap the

RuralMarket

Marketing Strategy

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Financial Position

2/6/2014

Particulars (Rs cr) Sep 2013 Sep2012

% change

Net Sales 505.98 504.27 0.34

Other Income 13.33 18.48 -27.87

Total Income 519.31 522.75 -0.66

Total Expenses 522.91 490.88 6.53

Operating Profit -3.6 31.87 -111.3

Net Profit -62.19 -27.74 -124.19

Equity Capital 41.31 41.31 -

Market Captilization(Rs Cr)

1,262

EPS(RS) 1.99

P/E Ratio(x) 30.70

Bool Value/Share(Rs) 22.57

P/B Ratio(x) 2.71

Face Value(Rs) 2

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Share Price

2/6/2014

BSE(500020) NSE(BOMDYEING)

As on Jan 24 Jan 24

Share Price 61.10 61.05

Open 63.50 63.25Previous close 63.65 63.65

Day High 63.50 63.40

Day Low 60.65 60.50

52 Week High 124.90(Jan 29, 2013) 124.90(Jan 29, 2013)

52 Week Low 37.25(Aug 07, 2013) 37.10(Aug 07, 2013)

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Monthly Share Prices

2/6/2014

Year High(Rs.) Low(Rs.) Close(Rs.) P/E High P/E Low P/E CloseMkt Cap.(Rs. inCr.)

Dec-13 79.90 64.35 75.95 22.97 17.47 20.75 1,568.37

Nov-13 75.30 64.50 71.05 21.56 16.90 19.41 1,467.18 Oct-13 71.30 49.25 68.75 20.14 13.28 18.78 1,419.69

Sep-13 55.85 43.90 49.15 15.89 11.90 13.43 1,014.95

Aug-13 51.40 37.25 45.20 14.63 9.29 12.35 933.38

Jul-13 68.75 44.45 47.10 19.67 11.46 12.87 972.62

Jun-13 74.50 52.20 59.30 21.69 13.69 16.20 1,224.55 May-13 89.70 73.30 73.95 24.92 19.85 20.20 1,527.07

Apr-13 95.80 82.40 85.90 27.39 22.16 23.47 1,773.84

Mar-13 103.30 80.55 87.50 29.04 20.26 23.91 1,806.88

Feb-13 121.50 90.75 91.85 45.01 32.08 32.87 1,896.70

Jan-13 139.85 115.00 119.50 50.71 39.06 42.76 2,467.68

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Bombay Dyeing Stock Price Chart(Rs)-1 Year

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Share Holding Pattern

2/6/2014

Description % of Share

Promoters 52.07

Individuals 17.59

Institutions 16.38

FII 9.29

Govt. 0

Others 4.67

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Awards & Recognition:The company has won the SRTEPC and TEXPROCIL Gold

Trophies for its outstanding export performance for poly cotton blended fabrics and made-ups for the year 1998-99.

Super brand 2006-2007 in recognition of its commitment toconstantly providing value to the customer.

Images Fashion Award 2006 as Best Brand in the Home FashionCategory.

Home and Lifestyle Retailer of the year 2005 award, instituted by ICICI bank Payment Solutions and KSA Technopak.

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Achieved Dr. R.J. Rathi Award for Environment pollutioncontrol for year2005 from Mahratta Chambers of Commerce,

Industries and Agriculture for the Outstanding Efforts.Bombay Dyeing has received ISO 9002-1994 certification

for Quality Management System .It has also received ISO 14001-1996, certification for

Environmental Management System .It has been honoured with BVQIs SAFETYCERT

certification for Occupational Health and SafetyManagement Safety(OHMS).

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CSR Activities

Trust / Foundation forCSR: Sir Ness Wadia Foundation(1969)

CSR Areas: 1. Community Welfare2. Education3. Employee Welfare4. Healthcare

CSR Activities of Bombay Dyeing

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COMPETITORS

Vardhman GroupAlok Industries LimitedRaymond LimitedArvind Mills Limited

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SWOT Analysis

Strength:1.Pricing Power2.Supply Chain3.Technology4.Customer Loyalty5.Brand Name

Weakness:

1.Not appealing to younger Generation2.Weak Management

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Contd..

Opportunities :1.Online Market2.Emerging Markets3.New Technology

Threats:1.Mature Markets

2.Intense Competition

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Future-Ready:

The Company plans to open up additional stores in malls andhigh streets in key metros, smaller towns and cities. It plans toincrease their showroom all over India

The company plans to enter the e-commerce space by launching

its e-tailing site to sell its bed and bath products soon. Though e-commerce sites as jabong.com, tradus.com and futurebazaar.comsell Bombay Dyeing bed and bath products, the company plannedto differentiate itself by selling current fashions in the bed and bath

section.

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Analysis of Bombay Dyeing &Manufacturing Company LimitedBombay Dyeing is running with negative financial

performance which shows the net loss of Rs. 62.19 Crore.It may be the cause of their ineffectiveness in their

marketing promotional strategies.Reason:

Even though the company brings the innovative products,it does not reach the customers due to the poor promotional

strategies.

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Suggestion to the Analysis

The company have to bring new innovative campaigns toattract the customers.

Also the cost of the product is also high. So they have toreduce the cost of the product to attract the middle class

people too.

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