1. My idea of service is a crowdfunding platform for legal services, bringing together

individuals who have problems with companies or with the government and have no money

to hire a lawyer individually, to fight for their rights. The platform offers the user a search

engine to find if their problem is listed among the causes already published, and the

possibility of opening a new pledge. The platform is a bridge between groups of people

claiming a pledge and lawyers. The platform organizes the crowdfunding process within

each pledge, and on the other hand, offers to lawyers, information about the current

pledges so that the interested lawyers can contact the groups and start working with them.

2. My service addresses the fundamental pain of the citizen/consumer who have their rights

violated by the State or by companies and, for lack of resources to hire a lawyer, cannot go

forward to seek reparation. My service will help people such as healthcare customers that

pay their fees regularly and suffer in hospitals queues, waiting months to schedule

appointments or tests, or suffer from medical errors, and have no money to open a lawsuit

against the doctor, hospital or healthcare plan itself. In my country, for example, there are

cases of hospital infection that kill many patients at once, or medical errors, or denial of

medical care by the healthcare company. Collectively these clients will have the opportunity

to pay a lawyer and fight for repair. When it comes to problems with the government, there

are so many other possible cases, for example, in my town, the municipality and the traffic

engineering company prohibited access of vehicles at certain times to a certain bridge,

installed a photo radar and issued illegal turn tickets to hundreds of drivers. However, the

traffic company did not properly sign the site, and the drivers just can not see the sign that

warns of the new ban. In my platform, these drivers could group together, raise money to

pay a lawyer and file the municipality or the traffic engineering company for reimbursement

of the fine paid and better service from both the traffic company and the municipality.

3. My service is more innovative than disruptive. It aims to give people access to justice

and by force of the law, make government institutions and private companies provide better

services. By grouping citizens around common causes, my online platform will offer people

the possibility of engaging in a legal crowdfunding to hire a lawyer, something that the

majority of people could never afford. The platform is both a way of lawyers getting more

job opportunities and citizens having access to justice. No entity in the process gets

disrupted. The State and the companies would be under pressure to provide better

services, but this is not disruption. Therefore, this is an innovative and not disruptive

service.

4. New users would be attracted by the possibility that this channel offers to gather together

to solve common and collective problems, often serious issues that requires legal

assistance to resolve and often go unsolved, without compensation for the average citizen

that does not have money to hire a lawyer. Another point is that the judicial system in my

country supports and prefers collective causes because they meet many more people with

the same problem in only one process which demands much less demand resources,

allocation of professionals and time. Instead of reading 300 cases, the judge may read only

one serving 300 people. The user joins or open a pledge, and tells you how much he or she

can contribute to the crowdfunding. The platform, using the fee price list of the National Bar

Association, calculates the average value of the contributions offered by users and how

many people are needed to reach the goal. When the value is reached, a lawyer is hired by

the platform, or any of the associated lawyers can apply to the cause through their account

on the platform. Then the process begins. The platform also maintains a channel for users

and lawyers to give feedback about the service and the user can also view the current

status of the various processes and their final results.

5. The platform itself puts in contact the two basic classes of users: the citizen and the

lawyer. I estimate that in a year the site could reach around one hundred thousand users -

organic growth promoted by the users’ feedbacks and word of mouth.

6. For the particular nature of the service, the platform has to be will have an austere style

of engaging with the users - austere but very active and functional. There will be a

Facebook fanpage and a Twitter account to publish daily tips on consumer's rights, law and

the National Constitution, news and most of all, testimonials of users telling their stories of

success using the platform - which is the best way to grow the network further and further.