Filter Bubbles

BY: Nakhwa Muzaffar Seminar Guide:

Sable Nilesh

What are Filter Bubbles ?

A filter bubble is a concept to describe a phenomenon in which websites use algorithms to selectively guess what information a user would like to see.

Who is using it ?

Edge Rank Algorithm

PAGE RANK

Some known signals :Our Search History.Our location .The Browser we use.Average position of search results we click

on.Time of the day.How often do we use Autosuggestion.Average amount of search requests per day.Accessing information through Phone or PC

How much information do you give away?Can it be used to uniquely identify you?

AlertsMapsAnswers MobileBlog SearchNews Book SearchScholarCatalogsSMS

DirectorySpecial SearchesFroogle University SearchGroupsVideoImagesWeb SearchGoogle LabsLocal

Blogger

Google PackCodePicasaDesktop SearchGoogle TalkGoogle EarthToolbarGmailTranslate ToolLocal for mobile

Identity Disclosure

NetworkLayer

BrowserEnvironmentVariables

GoogleAccount

LocalGoogleApplications

EnterpriseAppliances

Cookies