filmaka.com

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▪ Filmaka will show you how to engage the consumer of the 21st Century.

▪ It is no longer just about the full frontal hard sell, or the :30 second commercial. It is about context, content, and entertainment.

▪ We can show you how to engage your consumers to participate in their own persuasion.

And we can do it better, faster, broader, and more cost efficiently.

Filmaka

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Filmaka is an award-winning Digital studio for multi- platform branded and non-branded entertainment. ► Short films, advertising, web series, TV series, feature films Filmaka was founded in late 2006 by independent film producers Deepak Nayar and Thomas Augsberger.

Content is produced by a creative global on-line community of talented filmmakers in over 150 countries.

30,000 Entertainment enthusiasts in database15,000 Members who identify themselves as

filmmakers 3,000 Filmmakers who have produced content for

Filmaka

▪Filmaka discovers new, fresh talent through its proven monthly online competition engine.

▪Competitions result in exclusive content for high-profile brands, including: ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

Filmaka

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▪ In conjunction with Agencies and Brand Managers, Filmaka hosts monthly competitions. Categories include:

► Branded / Non-branded Commercial► Feature Film / Short Film► Documentary / Short Film► Web Series

▪ Goals of competitions include:

► Create compelling and effective brand messaging► Provide a scalable and cost-efficient business model► Reach untapped markets► Provide a legal framework where IP issues are controlled► Offer a venue for professional and aspiring filmmakers

Competitions

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▪ To maximize consumer engagement, Filmaka can provide ancillary content:

► All content produced has behind-the-scenes video► Filmmaker bios and profiles available► Photos and blogs

▪ Additional opportunities to maximize content produced through competitions include:

► I-Phone apps and podcasts ► Social networks and database ► On-air / on-line campaigns which could include consumer voting ►“Place based” exposure ► DVD / VOD ► In-theater (as advertising or special screenings) ► On-line syndication ► Publicity (Film festivals, Events, Celebrity/Advocate involvement) ► Product and Talent integration

Content Opportunities

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▪ Phase 1: Competition development► Agency/Brand and Filmaka collaborate on competition

planning, creative brief, contracts/legal documents, Filmaka website creative

▪ Phase 2: Filmmaker outreach / Pitch submission► Competition marketed to global filmmaking community► Filmmakers submit their pitches (concepts/ storyboards) to

private area of Filmaka’s secure website► Filmaka screens submissions and forwards a first selection

to client► Client chooses and finances production of its favorite

concepts

Phase 2 typically lasts five to six weeks: four weeks for filmmakers to submit pitches and one to two weeks for the review/selection process

▪ Phase 3: Content production and deployment ► Filmmakers shoot and edit content, post to Filmaka

website ► Client selects winners

► Client deploys content Phase 3 typically lasts five weeks: four weeks for filmmakers to produce content and one week for winner selection

Competition Process/Timeline

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Branded Entertainment Case Study

Assignment: Lincoln and Y&R Team Detroit enlisted Filmaka to create music videos integrating the Lincoln MKS tailored for the 2009 Grammy® broadcast. Influential music supervisor Gary Calamar (True Blood) curated the project.

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Result: Community submitted 300 pitches; Y&R/Lincoln green lit 14 videos.

Lincoln/Y&R created a marketing campaign around the music videos entitled “Project Rising Stars”. All Lincoln MKS commercial time in the Grammys showcased the five winning videos. The commercials directed viewers to CBS.com to see the full-length videos. Click here for examples. The network’s website then linked to Filmaka.com where further community engagement was available with information about the filmmakers, musical artists, and behind-the-scenes footage. “We were very impressed with Filmaka and the outstanding results.” - Carl Spresser, SVP/Director of Integrated Marketing & Branded Entertainment, JWT Team Detroit

Community and Jury

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Filmmakers join the Filmaka community to develop their craft, earn feedback from Jury and peers and to pursue career opportunities.

To attract quality talent, films are judged and commented on by award-winning directors, writers and actors:

“I was really taken with your film- very simple but consistently clever and fun and sad, all at once.” Neil LaBute to filmmaker Nikol Hasler

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Success Stories

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The following are two examples of projects and filmmakers that were discovered through the Filmaka competition engine with standout results.

First feature film: Currently in post- production in London, the director was recently signed by ICM because of his Filmaka work.

Ten Commandments of La Vida Loca: 10-part web series filmed in Mexico City won Best Drama Series at 2009 Webby Awards. Feature film and TV series are now in development.