Film poster mark scheme and conventions

L/O: to know film poster conventions and to be able to know the difference between good and poor film posters

Purpose of task• The production exercise (40 marks)

• The comparative analytical assignment should be supported by a production exercise. This exercise will be used to assess candidates' understanding of Media Language and Representation through the candidates’ use of codes and conventions. The prime purpose of the production exercise is to highlight and reinforce the understanding demonstrated in the comparative analytical assignment. Therefore it is important that centres set exercises that enable their candidates to demonstrate their understanding of the media key concepts of Representation and Media Language.

• Students are expected to use the technical resources available to them, including the use of digital media. The use of original photography is required. The choice of production exercise in combination with the comparative analytical assignment must allow candidates to cover more than one media area across this portfolio unit as a whole.

Task title

• To be confirmed….

Film poster conventions are:

Film poster conventions:• Eye catching • Image is focal point• Film genre/subgenre is clear

– (through image/text/language/colours/conventions etc) • Title of film• Release date or release time period • Slogan• Billing block• Director or actors names• Reviews or ratings• Film rating (sometimes)• ENIGMATIC (gives audiences puzzles/clues to want to solve)

• Conventions change depending on genre, type of film (mainstream/indie etc)

Basic mark scheme

• Out of ____ marks

• Level 1: ___________ 0-___ marks• Level 2: ___________ ___-___ marks• Level 3: ___________ ___-___ marks• Level 4: ___________ ___-___ marks

• I think I will be marked on……

Basic mark scheme• Out of 40 marks

• Level 1: Minimal/incomplete 0-10 marks• Level 2: Basic 11-20 marks• Level 3: Proficient 21-30 marks• Level 4: Excellent 31-40 marks

• I think I will be marked on……• Organisation and presentation skills• Understanding of codes and conventions that have been used to construct

representation• Sense of how production is targeted at a specific audience

Example 1

• Level ___ because….

• Skills involved:

• WWW:

• EBI:

Example 2

• Level ___ because….

• Skills involved:

• WWW:

• EBI:

Example 3

• Level ___ because….

• Skills involved:

• WWW:

• EBI:

Example 4

• Level ___ because….

• Skills involved:

• WWW:

• EBI:

Worst to best?

What level now?

Worst to best….

L1 L2c L2a L3/4

Plenary

• Teacher pick 3 students

• Go to board

• First one to get most correct conventions wins!