In the summer of 1982, Steven Spielberg's/Amblin Entertainment gave the world E.T, With this and many other cult classics he gained the reputation as the greatest film-maker of his generation and is still helping the film industry stay strong.

E.T.: The Extra-Terrestrial was a cultural phenomenon that spoke to our inner child, and was a film that could viewed by enjoyed by almost anyone. Almost 30 years later, director JJ Abram's pays homage to Spielberg's fantasy with Super 8, an adventure with slight conventions of both E.T and The Goonies that depicts the rampage of an alien creature in rural 1970s America from the perspective of six children that factually have grown up in the science fiction film pop culture that was based around Star Wars and Star Trek: The Motion Picture.

Super 8 is recycled film with many old Spielberg conventions, recalling a bygone era when young protagonists embarked on amazing journeys and bringing it to a new generation with more advanced special effects and equipment.

Super 8’s marketing is rather unorthodox and is some what like gambling but you have the better odds of being successful, like most films they don't revel to much of the plot, but Super 8 has only revealed that there is some sort of disequilibrium within the plot and the only way we can find out what it is if we go see the film. This is a thing I like to call “Monster Movie Marketing” as this is somewhat the case with most horror/monster movie films they show very small glimpses of the monster/antagonist sometimes none at all. This was the case with the original trailer of Steven Spielberg's Jaws.

J,J Abram's monster movie Cloverfield surprising was the same, the campaign started with random posters with now information what so ever then random viral adds then more informative posters then last minute trailers closer to release yet still after all this we still don't know much about the plot and what the disequilibrium is. This creates a buzz in which word of mouth is used for people to think what will happen in the film, with the use of web 2.0 via social networking sites this buzz spreads faster globally, Inception was the most recent and successful movie to use this method.

Almost every average blockbuster film these days has adopted this new form of marketing, Apps are reasonably cheap to make and are a great form of multimedia, most apps are priced for around £59p or most often free, there good for marketing because they are easily accessed and with help of user feedback and word of mouth its gets around and does its marketing job. With this particular app for Super 8 using the new ipod touch/iphone 4 it acts as a plug in for the camera allowing you to make your own movies like the protagonists in the film with the effects and a layout to make it look like the camera they use as well.

More commonly in marketing the film has its own multimedia website where you can with story and cast and crew members information and a image gallery as well as links to social networking pages. There is also a downloadable comic book with a prologue to the story.

http://www.super8-movie.com/#

Having Steven Spielberg being associated with a film is almost garneted to bring in sales as looking at his previous success, Its enough said that Steven Spielberg is his own marketing strategy with the help from Ad his own personal production company Amblin entertainment. When a new poster was revealed that Showed Spielberg's and Abram's were behind the film this automatically brought a positive hype. As majority of the cast are only young fresh actors, the public still have a good impression because of Spielberg’s involvement.

On the 13th July 2011 at the MTV movie awards Spielberg and Abram's and also the two main actors of the super 8 cast unveiled an exclusive premiere of the full trailer a month before the actual release of the film, this so called last minute market technique was used to add more suspense and create an even more effective hype.

Super 8’s made 35 million on its opening weekend this was considering the film cost 50 million to make but this type marketing works requires good reviews and word of mouth and then bring expects to bring a lot more money over the period of time in which it screens.