Django Holder

FILM MAGAZINES

Empire Film Magazine is owned by Bauer Media – a German media group circulating magazine titles up to 38 million a week.

It costs £3.99 and is published monthly.

The target audience of Empire is varied. The magazine is not aimed at a particular audience range, it appeals to all people interested in popular, blockbuster films. It

can be read by teenagers onwards to any ages. It is more of a mainstream magazine.

The typical content of the magazine is mass market. It includes reviews of the newest and biggest films of the month. It has exclusive photos, interviews and news for its readers. As it’s one of the biggest film magazines on the market it gains a lot

of exclusivity for new releases.

The name “Empire” connotes a big and powerful franchise that is the well respected. The logo is extremely recognisable and prominent. The red stands out against the

black and jumps out of the shelf.

EMPIRE

The front covers of Empire magazine are very image dominant. They normally focus on one star of the newest film and use them to advertise it. Eye-contact is used effectively to connect the actor to the audience. The masthead is located in big bold font at the top centre of the page, extremely dominant on the page. The cover lines are organised around the around the main image. The colours red, black and white are used on most front covers these colours are bold and powerful and keep a brand identity.

Total Film magazine is published by Future Publishing – a British publishing company with more than 150 magazines.

It costs £3.99 and is published monthly with 13 issues published a year.

The target audience for Total Film is similar to that of Empire. It is a very mainstream magazine focusing on the blockbuster films of the month. The magazine includes interviews, reviews and photos and is very informal in

its writing style, enabling it to connect easily with the reader.

The logo uses the colours white and black, these are typical colours associated with film magazine as they are bold and stand out. The font is big and bold and stands out to the reader. Total film connotes that this magazine is everything anyone could need if they are interested in film.

TOTAL FILM

The covers for Total Film are also very image based. They focus on the main star or character of the new film. Their logo is also in big font at the top centre of the page. White and red are prominent colours in each cover. Eye-contact is also used effectively to connect to the reader.

Sight and Sound is published by the British Film Institute – A charitable organisation encouraging the development of films and the arts.

It costs around £3.99 and is published monthly.

The target audience is different to that of Empire and Total Film, this magazine focuses on the “art of cinema” it is more about classic and obscure films that are very arty and interesting. This appeals to audiences who are interested in the production elements of cinema and classic films. Typical content include

reviews and interviews and history about films and the movie industry.

The logo is very plain and simple which appeals the audiences they target. Yellow is the main colour that identifies the brand. The name Sight and Sound shows that the magazine focuses on all the aspects of the production of cinema including the camera and the sound and that the actors are not necessarily the

most important aspects of the movie industry.

SIGHT AND SOUND

Sight and Sound magazine covers are a lot different to the previous magazines. The images are extremely close and personal, perhaps showing this magazine has a more in-depth view. Having the images so big and dominant make the magazine personable to the reader. The cover lines do not stand out as much but they compliment the image well.

Uncut magazine is published by IPC Media – a British publishing company selling over 350 million magazines a year.

It costs £3.99 and is published monthly.

The target audience for this magazine is different because it is primarily a music magazine that includes film and books. The

audience for this magazine are older music lovers, bands like The Smiths and The Rolling Stones so the movies that they do features on reflects this. The audience is more male dominant and the films show this. There is also a lot of music related films included in the magazine, including band films and music biopics. The masthead

follows the traditional colour scheme of red and white and is a bold, dominant font.

UNCUT

The covers of Uncut magazine focus on the musicians and bands featured in that magazine. They often include a free CD. Red is a very dominant colour and stands out to the reader. The masthead takes us the top centre of the page. The images include eye-contact to connect to the reader.

Little White Lies is published by The Church of London.

It costs £3.95 and is published bi-monthly.

This magazine features writing, illustration photography related to cinema. The design of each magazine is related to the feature film that it focuses on in that issue. This is a very niche marketed magazine that only

really focuses on people with a deep interest in cinema. The magazine features include many arty photos and illustrations that link to the feature film. The magazine is aimed at an older audience and the language used is

more sophisticated.

The logo of the magazine is very recognisable and is simple which appeals to its readers. Black and white are the main colours used, perhaps linking

to old black and white cinema.

LITTLE WHITE LIES

The covers of Little White Lies are extremely appealing to look at and could be collectable. They are normally illustrations instead of photos and are normally of the star of the feature film focused on in that issue. The logo is place at the top centre of the page in a white circle making brand identity easily recognisable. Colour is used to highlight particular sections of the page and is used artistically.

SFX is published by Future Publishing.

It costs £3.99 and is published monthly.

The magazine is a science fiction magazine and only focuses on science fiction films so has a very niche

audience. It includes interviews, photos and reviews of the newest Sci-Fi films. The logo is very futuristic looking

appealing to the audience and has a metallic look that fits with the genre of magazine.

The magazine also includes video games, TV and literature features, all related to Sci-Fi.

SFX

The covers of SFX magazine use lots of special effects and fonts to relate to the Sci-Fi genre. White and blue are main colours used as these are quite space age colours. The main images are of the characters of new films and they use eye-contact to connect. The main masthead take us the top centre area of the page. Effects like outer glow are used on the text to make them seem more space age.