Film in an online age

In the Past films were distributed physically in film reels and would be presented only in Theatres. However in the 1980’s Home Video media was created in the form of VHS tapes and continues today as DVD’s, Blu-ray and Video Streaming services. Marketing for movies was different in the past too; these films would usually be marketed through print advertisements such as on Posters or in Newspapers. Film Trailers would also be included in home video releases as well. Another way for marketing a film would be through Television, Print or Radio Interviews, which would give an insight for how the movie was being made and what would go into making a theatrical picture.

Case Study – Dawn of the Planet of the Apes (2014)

Dawn of the Apes is the Eighth Installment of the Long Running Planet of the Apes Franchise which originally gained popularity through the original 1968 film starring Charlton Heston and Roddy McDowall. It is also a follow-up to 2011’s Rise of the Planet of the Apes which was a critical and commercial success, as a result of this the sequel was made and has already gained some form of promising audience for the film to appeal to.

The First Official YouTube Trailer has over 10 million views showing that Web 2.0 media can easily build a large audience for a Movie. The aspect of Twitter and YouTube are a great way to promote a big budget movie and the trailer actively suggests the ide of using Twitter to generate Buzz about the movie tight at the end of the Trailer.

The First thing seen on the official Website is an Interactive game that encourages people to find out which character they are most like while still presenting links to sites such as Facebook and Twitter to encourage fans to spread awareness of the film.