filex 2010 rockefeller habits business strategy
DESCRIPTION
An effective model for growing business and doubling profit in tough times. The Rockefeller habits model shows you how to prioritise and deliver sustainable growth no matter what market you are inTRANSCRIPT
Rockefeller Habits
Filex 2010by
Justin Tamsett
and
Trent Brown
Introducing Trent Brown
What is it?
www.gazelles.com
SystemSystem not just a plan (Habits)
Routine will set you free
First step is a mindset change:
Playing to Winor
Playing not to lose
Why do you do it?
• Success of a company is based on the decisions you make – People– Strategy– Execution– Cash
• Benefits – Priorities - focus and results (iterative gains)– Metrics - critical number– Meeting - routine
What is it trying to help you achieve?
Right Things Right Model
How are your habits? rh_checklist.pdf
The Plan – what is it all about?
You know the answers, it’s the questions you don’t know
Static Dynamic
What do you need to do to prepare?
Member survey (every 6 – 12 months)
Staff survey (every 6 – 12 months)
SWOT
Tip - use:
Start, Stop, Keep survey
www.zoomerang.com
What do you need to do to prepare?
You know the answers, it’s the questions you don’t know
Values
Tip:
Post it note values
Values
Values
The Why - Purpose
• Why do you do what you do?
• What is the higher reason for being?
• Usually a single word
Innovation
Competitiveness
Ubiquity
Smart returns
through customer
collections
The Why - BHAG
• 10 – 25 years out
• Audacious but not bragaudacious
• Must align with core purpose
Kill Adidas(competitive)
Software, anytime,
anyplace, anywhere
(Ubiquity)
PROFIT X
• Secret sauce
• How you will
multiply profit
The Where – Sandbox
• This is your niche market
• Must answer 3 questions
1. what is your geographic market
2. what are your products or services
3. What is your customer type
• It is what you want to dominatedominate
• It does not have to encompass everything
The Where – Targets & Thrust
• Desired Financial outcomes
• Fill in key thrust last
• 3 things that will ensure
- you achieve your financial goals
- dominate your sand box
- deliver on your brand promise
The Where – Brand Promise
• 3 ways you are better than your competitor
• 3 ways you matter in the mind of the customer
• Outlawed word: Quality & value
• Not the expectations of customer
Speed, consistency Fun for kids
Low fares, lots of
flights, lots of fun
The What - Goals
• This is where you get real and things are predictable
• No need one on one mapping but making conscious decision not to work towards 3 – 5 year goals.
• As per column 3 but will assist with 12 months projections
The How - Actions
• Critical to success• Balanced – good v evil
• Biggest decisions
• Related to critical numbers
• Driving you one step closer to vision
• Past predicts the future
• Based on key metrics
• Customise for your industry
Theme - Scoreboard, Rewards
• Visual connect
• Decorations
• Scoreboards
• Celebrate success
• WIIFM - what’s in in for me
• Engage Staff – make it fun• Create excitement
Theme - Scoreboard, Rewards
Theme - Scoreboard, Rewards
Theme - Scoreboard, Rewards
Meeting Rhythm
Daily 15 Minutes
- key
numbers - what’s up
- rock
Weekly1Hr progress
meeting
Monthly
2 – 3 hours to solve problems
Proof is in the Pudding
40% increase in transactions
20% increase in revenue
Recognition
Trent [email protected]
1300 762 726www.ezypay.com.au
Justin TamsettB.Ed (Phys & Health Education)
For an email copy of the notes email Justin:
[email protected] for more information on Active Management
go to: www.ActiveMgmt.com.au