Markéta DopitováFifty Pages Of My Work

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Content Be Yourself – brand campaign 4 Campaigns & Events

AVG Technologies (03 – 10/2013)

Christmas 2011 – campaign 14 Telefónica O2 (10-12/2011)

O2 Always Helpful – campaign 22 Telefónica O2 (03 – 05/2012)

Yammer network launch 35 Texts EN AVG Technologies (11/2013)

employee licences – emailing 39 AVG Technologies (09/2013)

časopis – rozhovor 42 Texts CZ Telefónica O2 (09/2010)

časopis – představení produktu 44 Telefónica O2 (02/2012)

časopis – cestopis 46Telefónica O2 (10/2011)

časopis – úvodník 48 Telefónica O2 (10/2010)

Be Yourself – brand campaignAVG Technologies03 – 10/2013

●

Key task:Transmit the Be Yourself brand pillars into employees' approach.

4

Brief SummaryGOALS● Introduce to employees the new brand style: Be Yourself. It's philosophy, visual layout etc.● Explain how this new approach should be reflected in their approach towards colleagues.● Turn attention of employees to business aspects: who are the customers, what are their

needs, how we should respond to them and what way we should communicate.

CHALLENGES● Two sets of values coexisting: brand and corporate. Unclear communication message.● Brand production not clear – difficult to supply locations with brand items to support proper

brand awareness.

OUTCOMES● Successful alignment of communication activities; including other projects under the Be

Yourself umbrella to create compact story and remind the brand (employee volunteering program, music festival supported by AVG).

● Successful „export“ of teambuildings abroad: Tel Aviv, Amsterdam, San Francisco.● Very positive evaluation of teambuilding by employees as well as top management: the

events provided them an opportunity to interact together and share information.

5Communication PlanMARCH - APRIL INFORM ABOUT THE BRAND

conf call Introduction by SVP Marketing (10-15 min)

email intro of brand philosophy/elements/pillars

intranet brand section (templates, email signature, logos to download)

intranet homepage redesign

newsletter name change + redesign + article on brand philosophy/elements

mailing card explaining brand pillars with a gift (distributed directly on desks)

posters brand elements/pillars + image posters

events town hall sessions in AVG locations

MAY – JUNE LIVE THE BRAND

indoor decorations (pillows, mugs, stickers small/large, roll-up banners)

intranet „Adjust your email signature“ contest (branded lanyards as prizes)

events teambuildings in selected locations to adopt Be Yourself values

OPTION: office

supplies ordered in brand colours

top execs to introduce

new strategy; brand as

visual symbol of the shift

50 – 400 participants, budget ~50k USD/event

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Be Yourself – the new AVG brand story

We believe everyone needs a frustration-free digital life and that’s why we deliver the products and services that make our customers digital world simpler to navigate, easier to secure and more enjoyable to live. And that is also the message we send to customers: With AVG you can Be Yourself.

To be able to deliver on this new promise, we need to clearly understand customer needs while we keep pace with the fast changing market trends. That requires us to rethink the way we operate: we are evolving from a security software company to a lifestyle company.

To keep our leading position on this fast changing IT industry, we need to, not only launch products and services that our customers desire, but also communicate with them on a new, fresh and modern style and tone.

Our new brand promise is expressed by a simple but highly aspirational statement; Be Yourself. These two powerful words demonstrate ultimate RESPECT for our customers. By letting AVG handle their security concerns and complex day to day technology experience, customers will SIMPLIFY their online activities and therefore better ENJOY their life and work. Simplify, Respect and Enjoy are now the new pillars of our brand promise.

Who are actually our key audiences? Customer insight is a very important element of this rebranding work. We interact with several distinct audiences to whom our brand has a particular meaning and therefore; we created appropriated imagery, style and tone of voice to better represent AVG in any given circumstance in front of any given audience, including:● Customers – wide range of targeted customer segments● Employees● Investors and shareholders● Press, media, and industry analysts● Partners

Judith Bitterli and Petr Kouřil, who are leading the new brand initiative, explained on the process: “Branding is a process. It starts with color, tone, design but evolves quickly into an ethos we live by. We are just at the beginning. Thanks for your support!” You may start to use the new brand style already – in SharePoint you will find AVG Brand page where you may download templates, find instructions for adjusting email signature or learn more on essential brand elements.

AVG employees will form an important audience within the roll-out plan. “We are currently working on the internal communication plan that incorporates activities like redesigning the homepage of SharePoint portal and new layout of SPAM newsletter which you can already see, but also things like office utilities in the new brand style, competitions, workshops etc.,” added Markéta Dopitová, Internal Communications Manager. Stay tuned!

newsletter – Be Yourself intro

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New AVG brand in life

Our brand strategy is changing the way we operate – from a security company to a lifestyle company that understands that soon even your refrigerator will be a connected device. What is going on now?

We informed you about launching our new branding in the March edition of the newsletter. With our new brand promise Be Yourself suported by its pillars we strive to say to our customers that we RESPECT their needs and desires by reflecting them in our products and services. Handling their security concerns and complex day-to-day technology experience by us will SIMPLIFY their online activities and they will be able to ENJOY better their life and work.

We are communicating this brand story with the fresh, colorful visual style that is currently applied to our daily business life. After introducing first visuals at the Mobile World Congress, we continued with channels of internal communication followed shortly by our external internet pages. The feedbacks are great: "The new site looks great AVG, very personal and catchy.", "Everything is now so handy there, I’m loving it."

Another opportunity for public to interact with our new visual style are two major events we are supporting in the Czech Republic – traditional music festivals aimed at university students. It will be one of the first occasions where wider public could get in touch with our new brand physically. As one of the main partners, we will have a stage branded in AVG colors, followed with AVG Vibes teams that will help the festival participants and an AVG tent providing background for our employees. AVG hostesses will promote our AV for Android, especially useful features like localization of a lost device... :-)

How you can contribute?

To be brand-consistent in external communicitaion, that is important. What is crucial is the internal alignment. Therefore you are welcome to visit the AVG brand page in our portal to download the templates ready for you:● PowerPoint template ● Word Letterhead Templates (Light, normal in both A4 and US formats)● Word Universal Template (universal document template without address)

Please be aware that to keep the unified look, it is not advisable to adjust the layout and use it in the programmed way.

Do not forget to adjust your email signature

You may number of better or worse designs flying around the company. Please, have a look at the simple instruction in AVG Brand page LINK to adjust your signature in the brand-compliant way.

Eager for your feedbackEach employee is an ambassador of our brand. That is why we plan to prepare for your Brand workshops that should take place in May. We will share with insights that led to the new branding, provide you basic information on brand elements and how to work with them and discuss the philosophy of the brand.

newsletter – living the brand

8teambuilding - concept● In the footprint of the world championship in biathlon:

a battle under the Be Yourself flag

● Using the sport spirit to underpin the desired approach

Official part (9 – 12.00)

● No bullet points presentations

● Content to the point and focused on business (strategy – products – customers – brand)

● informal seating plan, colourful layout to create Be Yourself experience

● Brand workshop included: Create advertising for AVG

Outcomes

● Participants keen to ask questions

● Content considered as truly useful (new information)

● Brand image emphasized

9teambuilding - conceptOutdoor part (14 – 18.00)

● Through the sport-fun disciplines experience the

brand pillars: Respect – Simplify – Enjoy.

● Sport disciplines combined with „mental“ activities so

that everybody could find the one he/she is the best –

we have different skills and so we can contribute

to team success.

● Bird-eye view as final discipline – teams performed

how they understand the brand values.

● Created videos were evaluated in the evening.

Outcomes

● „Wow effect“ reached, brand philosophy reflected.

10

rebranding – indoor decorations

11rebranding - mailing● Boomerang as a

symbol of new

brand values

● The way we treat

customers, the

same approach

we get back.

● Distributed on the

desk of each

employee.

get it back

12rebranding – communication tools

Christmas 2011 – campaign Telefónica O210-12/2011

●

Warning:“Christmas gifts attack O2 buildings!”

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Brief SummaryGOALS● Introduce to employees details of the Christmas offer for customers● Restore pleasant atmosphere in work places in the Christmas time

CHALLENGES● Align internal communication with marketing messages● Combine various communication channel to create compact and attractive story● Ensure timely distribution in 12 O2 buildings; brief & coordinate contact people in locations

(placing wall stickers, hiding gifts...)● Brief agency and use synergies (using decorations from top management conference) to

gather 820 gift items

OUTCOMES● 2-months coverage using various communication channels incl. tools regularly used for

Christmas celebrations● Action taken by employees (searching for gifts) and positive feedback (appreciated better

atmosphere in work place)● Execution in time according the campaign plan

Note: to remind you, see the links to TV commercial1 & TV commercial2

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31/10 intranet article introducing mkt campaign

1/11 posters distribution to offices (50 items) – prepaid/postpaid offer

intranet banner

banner to employee program

2/11 mng conf decorations using campaign visuals

7/11 magazine article (2 p.) + cover + ADV + giveaways (bookmarks)

15/11 indoor large wall stickers

hanging decorations (call centres)

25/11 event „Xmas gifts attack O2 buildings!“

(distribution 820 gifts to 12 buildings, brief local contacts to hide them)

1/12 intranet competition Christmas calendar

posters hardware offer (50 items)

5/12 magazine hardware offer + ADV

12/12 intranet competition Christmas quiz

Communication Plan

using synergy

giveaways inspired

by the campaign

using campaign visuals

campaign characters

link to ext prepaid offerlink to ext Xmas microsite

+ TV commercials

+ outdoor

16posters – prepaid/postpaid offer

ext

mes

sage

s ad

apte

dto

inte

rnal

aud

ienc

e

17

competition – Christmas calendar

feat

urin

g ca

mpa

ign

char

acte

rs

18

indoor – wall stickers/hangers

You may remember Vodafone xmas campaign with Eastern bunnies...

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intranet – banner (sticker)

Link to ext prepaid offer with better

price that employees could benefit from

20event – giveaways hidden in offices

the most

wanted

gift

each gift had a tag to explain its „mission“...

...and to distinguish it from

private property of employees...

Shopping list TOTAL 820 GIFTS!!! gloves 200 pairs slippers 90 pairsteddy bears 120 items caps 150 itemssoldiers 60 packs scarfs 200 items

O2 Always Helpful – campaign Telefónica O203 – 05/2012

●

Core message:“It is you who creates the world of O2.”

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Brief Summary

GOALS● Introduce to employees the concept of O2 Gurus and World of O2 where O2 Gurus help to

customers.● Explain to employees that it is actually them who creates the Word of O2. It is an imaginary

world of amazing products and services and they are behind it, they make it happen – front-office through the daily contacts with customers, back-office by supporting their colleagues.

CHALLENGES● Clarify the connection between O2 Gurus (introduced as first) and the World of O2.● Negotiate the participation of O2 Gurus in the events and enable employees to meet them

and use their advice (the primary task of O2 Gurus was to be in stores). ● Handle negative feedback of employees about the campaign (online interview).

OUTCOMES● Employees understood the message of the campaign, accepted the style. Very positive

feedback about O2 Gurus. ● Employees took action and participated in the quiz contest in events.

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March magazine O2 Gurus in the brand stores (first info, 1/2 p.)

intranet online interview J.Fremuth/J.Karas (CS mng)

April magazine O2 Gurus – introducing the concept (2 p.)

2/4 SMS O2 Gurus in the brand stores

5/4 mng conf TOP 70 (introducing the concept of O2 Gurus)

10/4 intranet Welcome to the World of O2 (introducing the concept)

13/4 intranet O2 Guru (introducing the campaign – outdoor, TV)

16/4 intranet microsite (introducing the characters)

posters distribution in the regions (O2 Guru)

18 – 30/4 events „World of O2“ corners in regions, O2 Guru quiz, photos

19/4 int TV O2 Guru training (coverage)

20/4 mng conf TOP 150

23/4 intranet online interview J. Dvorjančanský/L. Antoš (marketing mng)

May

1/5 indoor wall stickers in O2 buildings

magazine O2 Guru campaign – interview with actors, O2 Guru quiz

Communication Plan

Marketing vs.

employees

We introduced the campaign to employees

first

24magazine – O2 Gurus first info

25magazine – O2 Guru concept

teaser to „World of O2“ and link to O2 Guru concept

26magazine – introducing characters

Everybody could try the real test that O2 Gurus had to pass in the selection procedure

27intranet – microsite

Click on the fishtail...

to continue

28...and the microsite rolls down over your

screen...

to continue

29...and the characters introduce themselves.

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events in O2 buildings – “World of O2” corner

Wanna be an O2 Guru? Try out the quiz!Take

a picture!

Try out the apps! O2 Guru will help you

31indoor – wall stickers in buildings

32intranet – O2 Guru concept intro

to continue

33intranet – introducing the campaign

Yammer network launch – emailingAVG Technologies11/2013

●

Key task:Create a common platform where AVG employees could

interact and share information across countries.

35Hi!Today, during the All Hands Call, we have officially introduced you to Yammer, a private corporate social network which we have adopted within AVG. Our aim with this tool is to open up meaningful conversations within AVG and enable collaboration on a global scale. Yammer will help you to hear the latest AVG news, share ideas or challenges, ask questions or get feedback, all in real time. It’s a great way to form new work relationships and to share work-related information throughout our organization.

How we can make the most of it Be yourself. We all have a voice. Think of the ways that Yammer can make AVG better—our people, our products, and even the things that personally matter to you. That’s what Yammer is here for. To help each of you to make the most of it, we have prepared The AVG Guidelines for using Yammer that explain the way in which material is posted to the Yammer network and how AVG members interact. Please take time to read them. Here are the top five things to bear in mind:● Please use English when posting to ensure all of our colleagues can follow and join the conversation.● Be aware that content posted on Yammer is considered as “AVG Internal Use Only”. It is intended solely for AVG staff and should

not be shared outside our community. ● Do not share confidential material or sensitive information on Yammer.● Yammer is a system of collaboration, not a system of record. Use links wherever possible.● The network is only as valuable as the information shared within it —so manage and moderate it well.

How to get started

You will receive invitation email with a link from Yammer or just simply go to www.yammer.com and sign up:1. Enter your work email address.2. Activate your account by clicking on the link in the confirmation email from Yammer. 3. Check the box to accept our The AVG Guidelines for using Yammer. 4. Take the time to read the Guidelines.5. Upload your photo (ideally a photo where you can be easily recognized).6. Fill out your profile: name, job title, department, contact numbers, expertise or short biography.7. Check the existing groups and join those that are relevant to you.8. Yam! Go ahead and explore the features that Yammer offers!

To help support your successful Yammer experience, we have prepared for you a set of training materials that explains how to use the network effectively. Just sign up to Yammer and join the Group “Hints&Tips”. If you’ve further questions, feel free to post them to this group.

In case you haven’t done so already, I encourage you to get involved and explore all that the network has to offer. See you on Yammer!

target group: employees

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Hi!During the All Hands Call tomorrow, we will officially introduce Yammer, a private corporate social network, which is aimed at creating stronger work relationships and easier sharing of work-related information with colleagues throughout AVG.

In the recent engagement surveys, we had the feedback that employees were keen to have a way to share ideas, to be able to collaborate better with colleagues and to have the opportunity to reach them across departments or organizational levels. Yammer addresses those needs, while providing a faster, more efficient way to get information about every aspect of our organization.

Managers as key communicators

Yammer offers you as team managers several features that may help you to facilitate your role as communicators. Create a Group for your team to test fresh ideas that may not be fully formed, share great work, encourage constructive input and engage colleagues in every geography. Use the Yammer features in order to act as positive moderators for your teams – give praise, like posts, add comments and share success.

In your role, you set a leading example to your team on how to conduct themselves on Yammer. Therefore, we would like to ask you to bear in mind following simple rules: ● Answer questions – appreciate that someone took the time to raise the question by providing an answer. This will show that

involvement adds value.● Adopt a positive attitude – Yammer provides the unique opportunity for direct feedback through organizational levels. Reply

constructively, be encouraging and be nice.● Accept that most users will be “listeners” – they may read everything but don’t reply or like. Make the environment comfortable

for them to engage. Don´t forget to use other types of communication to spread important messages (F2F, meetings, email).

To be able to make the most of opportunities Yammer offers, we have prepared Yammer Usage Guidelines (see attached) that explain the way in which material is posted to the Yammer network and how its AVG members should interact. Please take time to read them. Here are the top four things to remember:1. Please use English when posting to ensure all of our colleagues can follow and join the conversation.2. Be aware that content posted on Yammer is considered as “AVG Internal Use Only”. It is intended solely for AVG staff and should

not be shared outside our community. 3. Do not share confidential material or sensitive information on Yammer.4. Yammer is a system of collaboration, not a system of record. Use links wherever possible.

To help support a successful Yammer experience for everyone, we have prepared a set of training materials that explains how to use the network effectively.

After the All Hands Call, all employees will receive an email introducing them the main benefits and simple eight-step manual on how to sign up to Yammer. Please encourage them to explore its features and try out this brand new way of communication.

In case you haven’t done so already, I also encourage each of you to get involved and check out what Yammer has to offer. See you there!

target group: managers

37

Communication Plan

Nov 20 email info to managers (key communicators)

Nov 21 intranet Yammer visible on the homepage

conf call intro by SVP Marketing (slides + call for Yambassadors)

email CEO internal message

Yammer welcome

Nov 22+ Yammer Hints&tips Group (regular update on useful tips)

Yammer AVG News (regular content according editorial calendar)

Yammer post on Yambassadors

Nov 27 webinar traning to YambassadorsNov 28 Yamjam how to use Yammer (test Yamjam)

Dec 1+ offices Yambassadors to meet emploees (coffee&cookies)

top bar in

special design

employee licences – emailing AVG Technologies 09/2013

●

Core message:“Employees are AVG ambassadors.”

39

1/2

Each employee received individual

licence code

to c

onti

nue

40

2/2

Licence policy was

part of the project

časopis – rozhovor Telefónica O209/2010

●

42Vše pod jednou střechou

Nebo spíše adresou. A to tou , kterou jsme nedávno získali. Jde o významný krok, což v žádném případě neznamená, že by si teď v útvaru Online kanály příslovečně hodili nohy na stůl.„„Získání domény byl velmi důležitý krok, na který navazuje množství dalších aktivit,“ vysvětluje Jindřich Fremuth, ředitel pro Online kanály. Jaké další úkoly mají na svém seznamu pro nejbližší měsíce? Nové stránky, jednotný způsob přihlášení nebo první funkce samoobsluhy.Co znamená získání domény prakticky, kromě toho, že zákazník ji snadněji naťuká do okénka vyhledávače? Můžeme aplikovat novou doménovou strategii, tzn. nejen centrální doménu, ale také domény odvozené, které usnadní orientaci zákazníků a zlepší dohledání informací. Dříve jsme nemohli uvádět hlavní adresu a další sekce za lomítkem, protože kontstrukce takové adresy byla složítá. Místo toho jsme vytvářeli velké množství mikrostránek. Takže jsme měli a stále máme stovky registrovaných adres, investovali jsme nemalé prostředky do jejich komunikace, ale neuměli jsme využít jejich návštěvnost. To neznamená, že samostatné portály skončí a vše převedeme na korporátní stránky. Dlouhodobě podporované akce, na jejichž stránky si lidé už zvykli „chodit“, si svou adresu ponechají. Pokud se na centrální adresu přesunou krátkodobé marketingové akce, bude zřejmě potřeba stránky upravit tak, aby tyto akce byly dostatečně vidět. Ano, to je naším druhým cílem pro tento rok. Projekt už se rozběhnul a pokud to bude proveditelné z obchodního hlediska, spustíme nový portál na přelomu roku. Stránek je samozřejmě strašne moc, takže se nyní soustředíme na nejčastěji navštěvované sekce a postupně se dostaneme i do hlubších úrovní. Snažíme se stránky postavit tak, aby byly z hlediska navigace velmi intuitivní a jednoduché. Půjde nejen o kompletně novou grafiku, a tím pádem dost odlišnou zákaznickou zkušenost, ale také odlišné uspořádání stránek, které bude respektovat naše obchodní priority, portfolio produktů, ale i chápání zákazníků. Budou se změny týkat i e-shopu? E-shop prošel menším redesignem v únoru nebo březnu tohoto roku, během kterého jsme odstranili některé bariéry v nákupním procesu. Velmi rychle jsme pak zaznamenali měřitelný efekt ve výsledcích prodeje. V příštím roce proto určitě plánujeme dál e-shop rozvíjet a hlavně ho plně integrovat do korporátních stránek, ze kterých se tak stane plnohodnotný e-commerce portál. Oblíbeným tématem pokud jde o online komunikaci je samoobsluha. Jak to s ní vypadá? Samoobsluha zůstává naší prioritou. V současné době dokončujeme IT analýzy a část řešení je již ve vývoji. První fáze samoobsluhy by měla být spuštěna na přelomu roku, je nutné ji sladit s představením nových stránek. Protože jde o technologicky náročnou operaci, bude přidávání jednotlivých funcionalit a nástrojů, které by samoobsluha měla mít, probíhat pozvolna. Jednou z těch prvních bude např. e-bill, elektronický účet za mobilní služby. Ale budeme do ní integrovat i existující aplikace jako je třeba e-účet pro fixní služby. Proto také pracujeme na jednotném způsobu přihlášení – Single Sign-On. Zákazník bude mít jedno přihlašovací jméno a heslo, se kterým se dostatne ke všem svým službám. Jejich vyúčtování pak najde na jediné faktuře. To možná z ní jako jednoduchá záležitost, ale z hlediska systémů jde o velmi složitou operaci.

časopis – představení produktu Telefónica O202/2012

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44

Volání s F&F je výrazně levnějšíVyužívají členové vaší rodiny F&F tarif? Pokud ano, tak teď je potěšíte (a svou peněženku také) – od března totiž budou volat výrazně levněji.

Karta Friends&Family (F&F) je určena rodinným příslušníkům našich zaměstnanců, kteří tak mohou využívat našich telekomunikačních služeb za výhodnější cenu. Tedy, tak tomu bylo při spuštění programu. Během let se vlivem silné konkurence výrazně změnily ceny našich služeb, zatímco nabídka F&F zůstala ve své původní podobě a ztratila tak na své atraktivitě.

To se nyní snažíme napravit. Největší změny doznala cena za volání do pevných sítí v ČR, která se snížila z 4,08 Kč na 1,20 Kč (pokles o 70 %). Levnější je také volání do mobilních sítí mimo O2 – místo 4,08 nyní vyjde na 3 Kč (pokles o 30 %). Naopak beze změny zůstalo volání v mobilní síti O2 ve výši 1,20 Kč/min. Stejná částka platí i pro SMS.

Každý zaměstnanec může členům své rodiny poskytnout až dvě karty F&F. To nyní stojí za úvahu, protože v rámci této skupiny si mohou její členové volat, posílat SMS či MMS zcela zdarma. Poslední příjemná změna se týká tarifů za mobilní internet, který nyní vyjde F&F zákazníka na 150 Kč měsíčně u varianty Standard a 100 Kč u varianty Start.

časopis – cestopis Telefónica O210/2011

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46

časopis – úvodník Telefónica O210/2010

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48Kouzlo přirozenosti

Nevím, jestli patříte mezi fanoušky putování Davida Vávry s krásným názvem Šumná města. Kazdopádně nelze mu upřít jednu věc – vzbudil v české veřejnosti zájem o architekturu a obecně její vnímání. Já osobně ji řadím na žebříčku uměleckých disciplin nejvýše. Oceňuji na ní její užitnou funkci, kombinaci několika oborů, ať už uměleckých nebo technických, které jsou pro její vznik nezbytné a také schopnost měnit okolní prostředí. Obraz na stěně je hezká věc, kterou můžete obdivovat. Věci denní potřeby vám už musí dobře sloužit a když navíc skvěle vypadají, je to radost. Ale architektura je zodpovědnost. Budova tu bude stát přinejmenším několik let, vtiskne ráz svému okolí a zanechá pocit v každém kolemjdoucím. Některých staveb si možná nevšimnete, jiné bohužel nejde přehlédnout, i když se snažíte. Pokud ale architektura slouží dobře svému účelu, tak je potěchou pro oko, vy se v ní i dobře cítíte a je to skvělý výsledek.

A to určitě můžeme říct o nové budově Národní technické knihovny, kde proběhlo setkání kolegů z přímého a nepřímého prodeje, o kterém píšeme v tomto čísle časopisu. Díky tomu jsme také do knihovny mohli nakouknout. Co je na ní tak převratného? Pro mě osobně to, že otevřeně přiznává a skoro se až chlubí tím, co jiné stavby úzkostlivě skrývají. Fasádu zdobí výškové kvóty, uvnitř na stropě uvidíte dráty a vedení, které nahodile nevisí, ale naopak na stropě vytváří rej linií. Podlahu hlavního sálu nenavrhoval žádný světoznámý designer, ale obyčejný stavař – je to totiž mapa statického zatížení plochy, která se zpracovává pro každou větší budovu. Jak dobře může vypadat ve skutečnosti můžete posoudit na obálce O.penu. A když od ní zvednete hlavu vzhůru, na ochozech si můžete prohlížet jednu z mála stálých výstav umění: kresby rumunského výtvarníka ilustrují současný svět. U některých se pobavíte, jiné vás možná přivedou k přemýšlení.

Když jsem budovu knihovny opouštěla, zjistila jsem, že i venku je kolem ní živo. Studenti přichíázeli a odcházeli nebo jen tak posedávali na lavičkách. Stavba harmonicky splynula se svým okolím. Opravdu dobře odvedená práce, která vznikala vlastně hrozně nenápadně ve stínu vzrušených debat kolem úplně jiné knihovny. Kouzlo přirozenosti.

Questions? Anything not clear? Don't hesitate to let me know, I will be happy to provide more information.

+420 720 756 841marketa.dopitova@gmail.com

See my LinkedIn profile.

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