field visit - tpd group - nescafe
TRANSCRIPT
CAT SEGMENTATGION
CA PHE HOA TAN 3 IN 1
BRAND NAME
NESCAFE 3IN1
TARGET CONSUMER25 – 35, MALE & FEMALE
URBAN - OFFICE
COMPETITOR
Vinacafe, Wake-up, G7
BRAND USPCA PHE HOA TAN SANH DAM
COMPETITOR
Vinacafe, Wake-up, G7
~3,000VND /GOI (HIGHEST PRICE)
CHANNEL ROLE STRATEGIC TACTIC
SUPERMARKETAwareness
Salestrial
X (lead)
CVSAwareness
Salestrial
X
TAP HOA (FOOD) Awareness X
OFFICE Sales X
HOTEL/RESORT Sales X
ECOMMERCE Sales X
NESCAFE
MT KA GT
DISTRIBUTOR/WHOLESALER
Channel card
AI
Why and when
Bieu tuong
Cac noi tieu bieu
20 – 45 (Female)60 – 65% (35 – 45)
Da dang hang hoa, gia re va dap ung khi nao Shoppers can
Nhieu chuong trinh kmai gia, mat hang da dang, hinh anh binh danTap trung nhung khu vuc dan cu co thu nhap trung binh
Coop LTK, BigC Mien Dong, BigC Hoang Van THu
issueopp
Price promotion space
Image presence
solutions
Trung bay ke hang Cac chuong trinh UU DAI GIA
NHAN VIEN TU VAN
Recruit shoppers tu Vinacaphe bang viec communication cho ho USP va offer khong the tu choi