fidelity wealthcentral · with select third-party market-leading crm, portfolio management, and...

Fidelity WealthCentral®

Proven. Open. Integrated.

fidelity wealthcentral® 1

Managing your business is about to get a whole lot easier.Productivity, ease of use, and integration — these are the technology challenges that, on a daily

basis, may significantly impact your ability to grow and manage your business. Imagine the

productivity gains you’d realize if you no longer had to rekey client data across all your

applications, or if you could scale your technology investment without having to add people or

manage software or servers. Now there’s no need to imagine: your platform is here today.

2 fidelity institutional wealth services

Fidelity WealthCentral starts off with our robust

trading, account administration, and rebalancing

capabilities. It then combines these core features

with third-party market-leading client relationship

management (CRM), financial planning, and

portfolio management applications to form a fully

integrated Web-based platform — accessible from

virtually anywhere you have an Internet connection.

Among its many features, WealthCentral® can help

streamline your operations by eliminating the need

to rekey client data from one application to another.

As a total Web-based offering, it makes software

installation and upgrades a thing of the past, and

allows you to access your client data wherever and

virtually whenever you need it.1 By providing a

client-centric view of your accounts, WealthCentral

creates more intuitive workflows and interfaces,

adhering more to how advisors generally view client

relationships. And through collaborative support

with our third-party vendors, problems are more

efficiently resolved.

Wherever you plan to take your business, Fidelity

Institutional Wealth Services can work with you

to evaluate your needs and help you implement a

platform built to meet your objectives. When your

practice needs to be supported by a great platform

to realize your goals, WealthCentral is designed to

deliver the performance you’ve been waiting for.

Fidelity WealthCentral® is a 100%

Web-based, turnkey custody platform

designed to help make it easier for

you to do business and transform the

way you manage your practice.

1System availability and response times may be subject to market conditions.


fidelity wealthcentral®

Key features of fidelity wealthcentral

• Total Web-based technology

• Real-time client account information

• True open platform

• Advanced data and workflow integration with

third-party market-leading applications

• Intuitive views, workflows, and site design

• Client and group-centric account management

• Online cashiering and service requests

• Online statements and trade confirmations

• Collaborative support with third-party vendors

WealthCentral® leverages Fidelity Investments’ (Fidelity) most advanced technology to directly

link your office to a wealth of systems, information, and resources.

1System availability and response times may be subject to market conditions.

the foundation of your success: proven core capabilities

OPTION 1

Management

Serv

icin

g

Trad

ing

and

Acc

ount

PortfolioM

anagement

Client Relationship

WEALTH CENTRAL

PlanningFinancialand Rebalancing

Portfolio Modeling


trading

WealthCentral’s Web-based trading capabilities allow

for account and trade management virtually anytime,

anywhere. And through its dynamic Order Central

dashboard, you are able to view and manage orders

and allocations for all accounts, all from one location.

In addition, its straight-through processing can help

improve productivity with an interface capable of

managing thousands of accounts across hundreds

of customers. It also features streamlined workflows

for ease of movement between accounts and account

holdings.

Our trade order interface provides one-click access

to order execution information — facilitating block

orders, allocations, exchanges, and security

cross references.

You will also be able to perform Trailing Stops and

algorithmic strategies. Additionally, a dynamic

messaging/alert feature keeps you updated as orders

are processed.

Other trading advantages include:

• Alert traders to such unintended consequences as

fee charges or violations by incorporating warnings

into order entry workflows.

• Ensure that intraday account activity (executed

trades, open orders, money movement, etc.) is

accounted for in the order entry process

• Provide interfaces with third-party order

management systems

• Trade mutual funds, equities, options, ETFs, and

fixed income instruments

• Place individual account orders, group orders, block

orders, allocations, and tradeaways

• Add special conditions to orders, like trailing

stops

• Rebalance single securities using the Security Cross

Reference tool.

• Set user-defined trade restrictions to prevent

unintended creation of orders

• Trade domestic and international equities

WealthCentral’s straight-through

processing can help improve

productivity with an interface capable

of managing thousands of accounts

across hundreds of customers.


account servicing

WealthCentral automates a multitude of routine

procedures — giving you more time to spend with

your clients. Here are some of the tasks you’ll be able

to complete online:

• Open accounts, initiate transfers, and monitor the

entire transfer-of-assets process

• Submit and track cashiering requests with ease

and efficiency, including first- and third-party

bankwire, check disbursements, electronic funds

transfers (EFTs), and journals

• Create, view, and manage service requests all

online, in a real-time environment, allowing you

to respond quickly to client inquiries

• Set up electronic alerts for new account

information, trading activity, and movements

of assets

open, integrated platform

We understand that every advisor has unique needs.

That’s why we built WealthCentral on a flexible

platform that puts you in control of which tools and

capabilities you use.

With some of the most advanced data and workflow

integrations in the industry — particularly

with select third-party market-leading CRM,

portfolio management, and financial planning

applications — we’re confident that WealthCentral

can help your business scale effectively, and

affordably, since we offer these third-party

applications at price points not typically available

to advisors. And because WealthCentral is built

on a true open platform, the breadth of integrated

offerings will only continue to grow.

Key integration features• Fidelity and third-party

market-leading capabilities

• Streamlined workflows

• Comprehensive client view

• Total Web-based platform

• Collaborative support

fidelity wealthcentral®

Fidelity WealthCentral easily connects to a wide range of third-party

products and offers some of the most advanced data and workflow

integrations in the industry, with a select list of third-party market-

leading applications.

OPTION 2

CONNECTION

INTEGRATION

OPTION 1

Financial Planning

C

RM

Portfolio Management

CONNECTED

INTEGRATED

WEALTH CENTRAL

WEALTH CENTRAL

Financial Planning

C

RM

Portfolio Management

3RD PARTIES

3RD PARTIES

Outgoing data

Incoming data


Portfolio modeling and rebalancing

Fidelity offers highly integrated portfolio modeling

and rebalancing capabilities to help you streamline

investment management in the following ways:

• Rebalance one account, a group of accounts, or

thousands — using real-time prices — then send

orders straight to market

• Apply security restrictions and equivalencies to

individualize your investment strategies

• Construct composite models to manage multiple

investment strategies composed of equities, fixed

income, mutual funds, ETFs, and more

• Use automated drift reporting to alert yourself of

accounts that are out of tolerance

• Rebalance not just Fidelity accounts, but your

entire multicustodian book, including held-away

accounts supplied automatically from available

WealthCentral Portfolio Management providers

Fidelity WealthCentral supports integrated order

management with a wide range of third-party market-

leading modeling and rebalancing technologies,

enabling you to reduce the time and complexity

associated with managing multiple investment

strategies in a scalable manner.

Robust portfolio modeling and rebalancing capabilities give you the ability to create models and perform rules-based rebalancing on a highly scalable basis.


flexible client relationship management to help you manage your practice

Fidelity WealthCentral CRM is designed to help

you easily access integrated CRM technologies that

best support your business — to help deepen client

relationships, broaden referral sources, improve

retention, and drive prospects through a structured

onboarding process. The WealthCentral CRM

offering can help you manage your relationships and

your business more efficiently by streamlining data

flow and eliminating duplicate data sources across

your practice. Some additional key features include:

• Single sign-on from WealthCentral to the

CRM technology

• One-click weblinks to facilitate contextual access

from CRM contacts to real-time positions, balances,

and statements on WealthCentral

• Automated forms prefill for new accounts based

upon CRM contact information

• Nightly updating of contact and account data

• Customized user experience with configurable data

fields, reports, and workflows designed for advisors

• Prebuilt workflows to automate processes such

as new client onboarding and preparing for

client reviews

• Integration with office suites such as Microsoft

Office to support mail merges and data extracts

• Synchronization of appointments, tasks, and

contacts with leading e-mail systems

In addition, Fidelity WealthCentral supplies nightly

updates of account information to a wide range of

third-party market-leading CRM providers, providing

you the choice and flexibility only a true open

platform can.

end-to-end portfolio management: a process of continuous improvement

By leveraging third-party market-leading portfolio

accounting and performance reporting systems,

along with the trading and rebalancing tools available

within the WealthCentral platform, you can rely on

WealthCentral Portfolio Management to help meet

your clients’ financial goals.

WealthCentral helps you establish a process to

achieve these goals in several ways:

• Streamline New Account Setup — after leveraging

WealthCentral’s electronic account application

tool, new account information including funding

and asset transfers will automatically flow to the

portfolio management systems.

• Implement the Investment Strategy — the same

groups and clients that are tracked in the portfolio

management system can be used in WealthCentral’s

trading and rebalancing tools, thus providing an

efficient way to transact on behalf of the client.

• Monitor and Update — leverage research and

reporting to help determine alignment with

the client’s goals, with access to trading and

rebalancing to make adjustments when necessary.

• Reporting — enhance your ability to make

decisions and communicate with your clients

through the assortment of management,

operational, and client reporting options in

WealthCentral and the integrated third-

party systems.

With WealthCentral Portfolio Management, you can

enjoy fully reconciled data, regardless of where your

clients’ assets are held.


and client data, virtually anytime, anywhere. It saves

you the cost and time of updating software and

maintaining data locally, and helps reduce the firm’s

exposure to risk in areas including data security and

disaster recovery.

More streamlined, time-saving workflows

By combining diverse applications and tools into a

single-sign-on, integrated financial services platform,

Fidelity WealthCentral can help you scale your

business — from prospecting through conversion,

planning, implementation, and management.

Through its advanced integrations, WealthCentral

can help you do the following:

• Identify your top referral sources for your practice

• Perform a financial assessment as part of your

prospecting process

• Implement a consistent new customer onboarding

workflow across your customer team

• Manage your customers’ investment assets

• View the performance history of your top 10

customers at a glance

a comprehensive view of your client relationships

Many advisors custody assets with more than one

provider — so a truly effective platform should

provide a comprehensive view of all your clients’

relationships, regardless of where their assets

are held. WealthCentral has the ability to do just

that, enabling you to integrate data from multiple

custodians and providing you with a truly client-

centric view of your business.

sophisticated financial planning for your valued clients

Fidelity WealthCentral Financial Planning offers you

access to leading third-party Web-based, cash flow-

and goals-based planning tools. WealthCentral’s

workflow and data integration enables direct access

to these tools with no extraneous logins or additional

passwords. Through this integrated offering, you can

easily import and refresh detailed security positions

and client demographic data without the need to

rekey information, helping you focus less on data

entry and more on productive financial planning.

Depending on the complexity of client needs, your

financial planning expertise, and your business

model, you can select different tiers of functionality,

ranging from a quick financial assessment or simple

“what-if” analysis to the most sophisticated tax-

sensitive cash flow-based plans.

Advisors generally use current net worth, tax

liabilities, asset allocation, and future retirement and

estate plans in developing the overall financial plan.

Being able to provide a comprehensive evaluation

of an investor’s current and future financial state

is an invaluable advisory service that Fidelity

WealthCentral Financial Planning can provide.

Become more productive now — and stay productive in the future

WealthCentral’s open platform eliminates the need to

implement, integrate, and manage multiple systems

and tools, so you can scale your business without

significantly increasing your technology spend. And

unlike other advisor software offerings that must be

installed in your office, WealthCentral is completely

Web based, providing you access to the latest market


For more information about Fidelity WealthCentral, contact your relationship manager, or call us at 800.735.3756.

fidelity institutional wealth services

200 seaport boulevard Z2b1

boston, ma 02210

For investment professional use only. Not for distribution to the public as sales material in any form.

The content provided in this brochure is general in nature and is for informational purposes only. This information is not individualized and is not intended to serve as the primary or sole basis for your decisions as there may be other factors you should consider.

The third-party service providers listed are independent organizations and are not affiliated with Fidelity Investments. Listing them does not suggest a recommendation or endorsement by Fidelity Investments.

The registered marks appearing herein are the property of their respective owners.

Clearing, custody, or other brokerage services may be provided by National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC.

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fidelity wealthcentral · with select third-party market-leading crm, portfolio management, and...

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