fezzee survey data
TRANSCRIPT
James Deliman Ray Ridon Bhavish Parmar Andrew Osborne Briana Farnden Rebecca Rainford Natalia Huerta Raul Aguirre Kristina Navolokina
Client: Al Sisto
Intro: Highlight ChallengePenetrating The US MarketFinding New International MarketsWhich Events Should Fezzee Pursue?Who Are Potential Fezzee Adopters?
Approach To ResearchCreated Custom Survey with 27 RespondentsResearched Potential Venues & Events
Brainstorming Potential Segments● Beer/wine tasting events● Vegas● Theme Parks● Museums● Major city apps ● Local City events
● Conventions / Trade Shows● Spring Break Destinations● Flea Market Style Events● Concerts / Music Festivals● Sporting Events● Special events (America’s
Cup, Olympics,ect.)
Four Chosen Segments● Music● City Specific ● Conventions/ Trade Shows● Sporting Events
Concerts & Music Festivals● # of events: 10● Average Attendance: 272,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $510,000● Penetration Rate: 10%● Vendor Commission: 0.25%
City Specific Events● # of events: 10● Average Attendance: 1.86 million● Average Amount Spent Per Attendant: $50● Estimated Revenue: $930,000● Penetration Rate: 5%● Vendor Commission: 0.1%
Conventions / Trade Shows● # of events: 10● Average Attendance: 100,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $187,500● Penetration Rate: 8%● Vendor Commission: 0.25%
Sporting Events● # of events: 10● Average Attendance: 80,000● Average Amount Spent Per Attendant: $75● Estimated Revenue: $60,000● Penetration Rate: 8%● Vendor Commission: 0.1%
Demographics of Respondents
Age Range 18-53 Average Age= 25.88 years old
27 Total Respondents (11 Males)(16 Females)
What comes to mind when you hear “Mass Event?”
Music/ Festivals24
City Specific14
Sports13
Conventions4
Theme Parks2
Large Crowds10
Event Descriptions13
Based on the large events you have attended, what would make the experience at such a venue
easier, more convenient, efficient, or satisfying?
What destinations do you visit that you would like to have an app that offers info about current events there, promotions, etc.?
Music/ Festivals17
Sports10
City Specific6
Conventions5
Theme Parks4
National Parks3
Vacation Areas2
How Participants Use Their Phones at Events
Value Ratings of Fezzee Features
Score from 0-10, how troublesome these items are for you when attending large events.
How Many Trade Shows Do You Attend Annually?
Average = 1.41 Trade Shows Per Year
How Many Music Festivals Do You Attend Annually?
Average = 3.04Festivals Per Year
How Many City Specific Events Do You Attend Annually?
Average = 2.96 EventsPer Year
As a first impression, what are your thoughts about this product?
Key Findings● Satisfying experience at large events● Useful in particular events● The most important features
Ideas & Recommendations● College Campuses and
Mass Transit● Constant presence in Las
Vegas.● Social Aspects and Battery
Saving● Partner with social media
Financials: Event DataMusic Festivals
● Average total attendance: 272,000● Average individual spend: $75● Vendor Commission: 0.25%● Estimated Revenue (10 events): $510,000
Conferences/Trade Shows● Average attendance: 100,000● Average individual spend: $75/day● Vendor Commission: 0.25%● Estimated Revenue (10 events): $187,500
Sporting Events● Average attendance: 80,000● Average individual spend: $75/day● Vendor Commission: 0.1%● Estimated Revenue (10 events): $60,000
City Specific Events● Average attendance: 1.86 million● Average individual spend: $75/day● Vendor Commission: 0.1%● Estimated Revenue (10 events): $1,395,000
In conclusion...● Fezzee should enter US market before it's
too late● Americans are very involved in their
smartphones and networking systems● It’s differentiated from the rest
The EndQuestions?