feve: consumer preference & packaging in europe european study

FEVE: Consumer Preference & Packaging in EuropeEuropean Study

Prepared by: InSites Consulting

20, April 2009

VERSION INCLUDING COUNTRY RESULTS

VERSION INCLUDING COUNTRY RESULTS

2Consumer Preference & Packaging in Europe© In

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Consumer preference & packaging in EuropeResearch design

Glass

Beveragecarton

Plastics

Metal beverage

cans

Metal & tin

conserves


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Consumer preference & packaging in EuropeSample composition

Austria

Czech Republic

France

Greece

Italy

Netherlands

Poland

Portugal

Spain

Turkey

UK

Germany

Sample size of +-500 per country

In all countries sample is representative for country population

on age (18-54 yrs old) and gender.

European sample size is 6.200

Field period: september 2008


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Europeans vote for glass.74% would recommend glass as a better packaging material.Europeans vote for glass.74% would recommend glass as a better packaging material.


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Europeans vote for glassRecommendation of glass (results per country)

Q : Would you recommend glass as a better packaging material to friends and family?

N = 6200 / F = no filter

38%

24%

17%

22%

29%

49%

25%

44%

30%

29%

56%

48%

82%

36%

39%

35%

40%

35%

41%

41%

39%

36%

44%

35%

37%

13%

19%

27%

35%

30%

27%

8%

26%

12%

25%

21%

9%

11%

3%

5%

8%

12%

8%

7%

6%

5%

7%

4%

3%

3%

Total

UK

The Netherlands

Germany

France

Poland

Austria

Czech Republic

Portugal

Spain

Italy

Greece

Turkey

Definitely Probably Maybe yes, maybe no Probably not Definitely not

Europe

UK

The Netherlands

Germany

France

Poland

Austria

Czech

Portugal

Spain

Italy

Greece

Turkey

Recommendation of glass as packaging material is high, though with strong differences between countries.


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Europeans vote for glassBut they don’t use it for every category

GlassGlass


Highest proportion of glass container usage is for alcoholic

beverages.

Proportion of glass container usage compared to other packaging materialsfor this product category

95%

94%

87%

80%

62%

60%

57%

54%

25%

25%

24%

18%

10%

9%

7%

7%

Spirits

Wine

Sparkling wine

Beer

Condiments

Cold sauces

Baby food

Cooking sauces

Juices

Soft drinks

Vegetables

Water

Yoghurts

Desserts

Ready to eat soups

Milk


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EuropeEurope UKUK NetherlandsNetherlands GermanyGermany FranceFrance PolandPoland AustriaAustria Czech Rep.Czech Rep.

Packaging usage Share of packaging - Glass (1/2)

N = 6200 / F = no filter N.M.= Not Measured

95%

95%

91%

63%

66%

63%

58%

86%

11%

21%

5%

10%

1%

7%

2%

9%

96%

95%

87%

88%

50%

54%

56%

36%

15%

15%

59%

12%

2%

4%

8%

4%

97%

98%

98%

96%

66%

79%

79%

38%

36%

36%

38%

39%

18%

12%

3%

9%

96%

98%

97%

84%

79%

59%

61%

61%

43%

13%

25%

7%

26%

21%

13%

2%

96%

96%

79%

38%

61%

58%

51%

38%

42%

21%

17%

1%

3%

19%

9%

93%

97%

97%

86%

78%

69%

74%

51%

25%

20%

14%

28%

10%

8%

8%

5%

96%

95%

90%

60%

53%

82%

37%

11%

13%

35%

8%

18%

5%

10%

4%

Percentages indicate the proportion of glass container usage compared to other packaging materials for each product category.

95%

94%

87%

80%

62%

60%

57%

54%

25%

25%

24%

18%

10%

9%

7%

7%

Spirits

Wine

Sparkling wine

Beer

Condiments

Cold sauces

Baby food

Cooking sauces

Juices

Soft drinks

Vegetables

Water

Yoghurts

Desserts

Ready to eat soups

Milk

N.M. N.M.


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EuropeEurope PortugalPortugal SpainSpain ItalyItaly GreeceGreece TurkeyTurkey

Packaging usage Share of packaging - Glass (2/2)

N = 6200 / F = no filter N.M.= Not Measured

95%

91%

80%

89%

58%

47%

47%

55%

22%

22%

6%

21%

7%

5%

2%

3%

95%

89%

54%

58%

77%

55%

60%

49%

26%

20%

28%

14%

14%

13%

2%

3%

93%

92%

94%

87%

74%

66%

66%

75%

30%

31%

10%

21%

8%

6%

7%

9%

95%

90%

83%

63%

63%

52%

22%

36%

7%

21%

7%

25%

2%

2%

5%

8%

87%

88%

76%

35%

50%

47%

50%

37%

43%

23%

14%

12%

12%

5%

19%

95%

94%

87%

80%

62%

60%

57%

54%

25%

25%

24%

18%

10%

9%

7%

7%

Spirits

Wine

Sparkling wine

Beer

Condiments

Cold sauces

Baby food

Cooking sauces

Juices

Soft drinks

Vegetables

Water

Yoghurts

Desserts

Ready to eat soups

Milk

N.M.

Percentages indicate the proportion of glass container usage compared to other packaging materials for each product category.


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Packaging usageThis is partly explained by glass’ outspoken personality

Q : Which packaging material applies best for each of the following statements?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Special occasion

Offers the most prestige to the product.

Best preserves the taste of the food or beverage.

Best preserves the nutritional values of the food.

In-home non-alcoholic beverage if no price differential

Keeps the content cooler for longer.

On-the-go non-alcoholic beverage if no price differential

Convenience

The cheapest material.

0%10

%20

%30

%40

%50

%60

%70

%80

%90

%10

0%

Sp

ecia

l occ

asio

n

Offe

rs th

e m

ost

pre

stig

e to

the

prod

uct.

Bes

t pre

serv

es th

e ta

ste

of t

he

food

or b

ever

age.

Bes

t pre

serv

es th

e n

utrit

iona

l val

ues

of t

he

food

.

In-h

ome

non

-alc

ohol

ic b

ever

age

if n

o p

rice

diff

eren

tial

Kee

ps

the

cont

ent c

oole

r fo

r lo

nger

.

On

-th

e-go

non

-alc

ohol

ic b

ever

age

if n

o p

rice

diff

eren

tial

Co

nve

nien

ce

Th

e ch

eape

st m

ater

ial.

Glass Plastics Beverage carton Metal beverage cans Metal tins


Glass has the most pronounced image characteristics.


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Packaging usageGlass is clearly different from other packaging materials

Q : Which packaging material applies best for each of the following statements?

for special occasion beverages

convenient The cheapest material

offers the most prestige to the product

best preserves the taste of the food or beverage

keeps the content cooler for longer

metal tinsmetal tins

beverage cans

beverage cans

beverage cartons

beverage cartons

priceprice plasticplastic

glassglass

convenienceconvenience

qualityquality


Glass is perceived as a container for special occasions, offering prestige and the highest (taste and nutrional

value) preservation qualities.


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Packaging usagePackaging characteristics - Glass

Significantly higher than European average (95% confident interval)

Statements Europe UKThe

Nether-lands

Germany France Poland Austria Czech Portugal Spain Italy Greece Turkey

Special occasion 86% 81% 86% 89% 83% 80% 91% 91% 90% 85% 90% 84% 77%

Offers the most prestige to the product 73% 67% 68% 66% 81% 75% 69% 70% 59% 81% 84% 80% 79%

Best preserves the taste of the food or beverage 69% 52% 76% 72% 61% 82% 73% 78% 40% 66% 81% 61% 83%

Best preserves the nutritional values of the food 51% 36% 55% 39% 41% 73% 49% 59% 23% 42% 71% 48% 73%

In-home non alcoholic beverage consumption if there was no price differential 49% 43% 39% 50% 29% 42% 50% 44% 38% 51% 61% 51% 82%

Keeps the content cooler for longer 43% 35% 56% 37% 30% 46% 42% 40% 24% 40% 59% 48% 53%

On-the go non alcoholic beverage if there was no price differential 26% 26% 18% 23% 11% 19% 24% 8% 20% 33% 35% 34% 57%

Convenience 13% 14% 14% 10% 9% 9% 9% 15% 11% 9% 19% 11% 25%

The cheapest material. 7% 8% 9% 10% 8% 6% 6% 6% 7% 6% 8% 5% 9%

Significantly lower than European average (95% confident interval)

Q : Which packaging material applies best for each of the folowing statements? The material I would buy/choose for...

Best image is in Italy, Turkey and Greece.In UK, Germany, France and Portugal image of

glass as container is least positive.


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Glass has the most outspoken image of all packaging types: classy and with a good preservation of taste.

Glass has the most outspoken image of all packaging types: classy and with a good preservation of taste.


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Packaging usage Europeans would prefer to choose glass more often

Q : If available in your regular grocery shop, please indicate which type of packaging material you would prefer for each of the following categories?


Q : Please indicate for each of the following products which type of packaging material you use most for this category?

78%

73%

61%

57%

48%

36%

31%

15%

14%

14%

13%

11%

5%

5%

4%

4%

79%

75%

70%

62%

56%

46%

42%

29%

26%

45%

44%

45%

38%

40%

22%

28%

Wine

Spirits

Beer

Sparkling wine

Condiments

Cold sauces

Cooking sauces

Vegetables

Baby food

Juices

Soft drinks

Water

Yoghurts

Milk

Ready to eat soups

Desserts

Most used Preference

For quite some product categories, there is a discrepancy between the packaging material Europeans would prefer to

use (glass) and what they actually use.


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Packaging usage Preference – Juices



45%

35%

36%

47%

43%

63%

47%

31%

27%

49%

61%

38%

61%

12%

24%

14%

18%

14%

4%

18%

9%

18%

7%

9%

3%

4%

38%

34%

46%

28%

37%

30%

28%

54%

50%

39%

23%

55%

32%

3%

4%

3%

6%

4%

5%

5%

3%

4%

Total

UK

The Netherlands

Germany

France

Poland

Austria

Czech

Portugal

Spain

Italy

Greece

Turkey

Glass Plastics (e.g. PET) Beverage carton (e.g. Tetrapak) Metal beverage cans Metal tins Do not use category

Europe

UK

The Netherlands

Germany

France

Poland

Austria

Czech

Portugal

Spain

Italy

Greece

Turkey


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Packaging usage Preference – Milk



40%

37%

33%

41%

31%

52%

47%

41%

10%

38%

57%

39%

54%

10%

35%

10%

8%

16%

5%

9%

6%

6%

5%

11%

3%

3%

46%

22%

49%

47%

47%

39%

40%

50%

80%

53%

25%

53%

40%

3%

7%

4%

4%

3%

3%

3%

3%

5%

Total

UK

The Netherlands

Germany

France

Poland

Austria

Czech

Portugal

Spain

Italy

Greece

Turkey

Glass Plastics (e.g. PET) Beverage carton (e.g. Tetrapak) Metal beverage cans Metal tins Do not use category

Europe

UK

The Netherlands

Germany

France

Poland

Austria

Czech

Portugal

Spain

Italy

Greece

Turkey


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A wider availability of glass packaging for categories such as milk & juices would allow consumers to choose their preferred packaging: glass.

A wider availability of glass packaging for categories such as milk & juices would allow consumers to choose their preferred packaging: glass.


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But what drives this preference?But what drives this preference?


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Q : If you have selected glass in any of the above categories, please indicate why you have chosen glass?

Reasons for choosing glassReason 1

N = 5991 / F = only if glass is used

56%

48%

45%

37%

32%

26%

21%

14%

4%

3%

It preserves taste best

Because it is a packaging material that is safe for your health

Because it is the least harmful packaging material for the environment

It keeps the food or beverage fresh longer

Because it is more tasteful (appealing)

Because it has more style

It’s the packaging type of my favourite brand

It’s the only packaging material available in my regular shop

Other

I have no idea

Main reason for using glass as container is taste preservation. Other important

reasons are health safety and environment friendliness.


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44%

14%

30%

24%

39%

22%

26%

22%

4%

6%


Packaging usage Reasons for using glass


58%

54%

52%

33%

41%

47%

22%

14%

2%

3%

49%

30%

33%

40%

20%

22%

18%

20%

6%

3%

56%

48%

45%

37%

32%

26%

21%

14%

4%

3%


Because it is a packaging material that is safe for your

healthBecause it is the

least harmful packaging material for the environment

It keeps the food or beverage fresh

longer



It’s the packaging type of my favourite

brand

It’s the only packaging material

available in my regular shop

Other

I have no idea

42%

28%

31%

27%

27%

17%

35%

29%

5%

5%

53%

54%

51%

32%

48%

54%

18%

16%

5%

3%

64%

59%

56%

54%

37%

45%

18%

8%

2%

2%

66%

49%

49%

37%

41%

37%

27%

8%

4%

1%

N = 5991 / F = only if glass is usedSig. higher than European average (95% confidence interval)

Sig. lower than Europe average (95% confidence interval)


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Packaging usage Reasons for using glass


70%

82%

64%

59%

27%

2%

9%

2%

3%

1%

47%

38%

35%

23%

19%

10%

29%

16%

6%

4%

51%

36%

41%

32%

19%

19%

24%

15%

5%

5%

56%

48%

45%

37%

32%

26%

21%

14%

4%

3%


Because it is a packaging material that is safe for your

healthBecause it is the

least harmful packaging material for the environment

It keeps the food or beverage fresh

longer



It’s the packaging type of my favourite

brand

It’s the only packaging material

available in my regular shop

Other

I have no idea

67%

57%

48%

39%

28%

19%

15%

6%

4%

2%

60%

68%

48%

46%

36%

18%

18%

18%

3%

1%

N = 5991 / F = only if glass is usedSig. higher than European average (95% confidence interval)



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Glass has the most outspoken image of all packaging types, but the taste matters more than the image.

Glass has the most outspoken image of all packaging types, but the taste matters more than the image.


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Reasons for choosing glassReason 2 and 3

N = 5991 / F = only if glass is used

56%

48%

45%

37%

32%

26%

21%

14%

4%

3%


Because it is a packaging material that is safe for your health

Because it is the least harmful packaging material for the environment

It keeps the food or beverage fresh longer



It’s the packaging type of my favourite brand

It’s the only packaging material available in my regular shop

Other

I have no idea

Main reason for using glass as container is taste preservation. Other important

reasons are health safety and environment friendliness.


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Reasons for choosing glassHow did the study include the environmental health?

Environment friendlinessEnvironment friendliness

KPI #1 Food products come in different types of packaging materials. Please select from the list below, the packaging material that you think is the most / least friendly for the environment in general? (% most friendly - % least friendly)

RecyclabilityRecyclabilityKPI #2 How recyclable do you think the following packaging materials are? Please

indicate on the slider (where 0% means nothing can be recycled and 100% means you think that the packaging material can be fully recycled)?

Impact waste material on environment


KPI #3 For the materials that cannot be entirely recycled: To what extent do you think the waste material is harmful to the environment? (% Not harmful)

Pollution impactPollution impactKPI #4 Please indicate for each of the following packaging materials to what extent

you think these have a high or a low pollution (0% meaning that this packaging material generates no pollution and 100% meaning that this packaging material generates a lot of pollution).

Interaction material with content


KPI #5 From the packaging materials listed below, to what extent do you believe there is a risk of interaction between any food or drink products and their packaging?

Each type of packaging material (glass, beverage cartons, metal beverage cans, metal tins and plastics) was scored on 5 characteristics by the participants in this study. These five characteristics together cover the concept of “environmental health”.


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What were the scores awarded by Europeans?What were the scores awarded by Europeans?


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Impact on environmentMost / least environmentally friendly package


Q : Food products come in different types of packaging materials. Please select from the list below, the packaging material that you think is the most / least friendly for the environment in general?

Glass is ranked as the #1 environmentally friendly packaging product. It is perceived by half of the European consumers as

being most environmentally friendly.

50%

38%

5%

3%

2%

Glass

Beverage carton

Plastics

Metal beverage

cans

Metal tins

Most environmentally friendly

Most environmentally friendly

Environment friendlinessEnvironment friendliness

KPI #1


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Impact on environmentMost environmentally friendly package – Per country (1/2)

43%

29%

6%

8%

9%

54%

30%

7%

3%

3%

64%

23%

8%

1%

2%

34%

50%

7%

4%

4%

53%

36%

1%

4%

3%

65%

24%

6%

1%

2%

55%

32%

5%

1%

2%



Q : Food products come in different types of packaging materials. Please select from the list below, the packaging material that you think is the most friendly for the environment in general?

Sig. higher than European average (95% confidence interval)


50%

38%

5%

3%

2%

Glass

Beverage carton

Plastics

Metal beverage cans

Metal tins


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Impact on environmentMost environmentally friendly package – Per country (2/2)

Q : Food products come in different types of packaging materials. Please select from the list below, the packaging material that you think is the most friendly for the environment in general?

33%

55%

6%

2%

1%

42%

48%

5%

3%

1%

64%

27%

4%

4%

0%

32%

65%

1%

2%

1%

64%

33%

1%

1%

1%


N = 6200 / F = no filterSig. higher than European average (95% confidence interval)


50%

38%

5%

3%

2%

Glass

Beverage carton

Plastics

Metal beverage cans

Metal tins


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Impact on environmentReasons most environmentally friendly

N = 6200/ F = question asked related to packaging material

Q : Why do you think the chosen material is the most environmentally friendly?

Plastics (5%)Plastics (5%) Beverage carton (38%)Beverage carton (38%) Metal beverage can (3%)Metal beverage can (3%) Metal/tin conserves (2%)Metal/tin conserves (2%)Glass (50%)Glass (50%)

63%

25%

7%

5%

5%

Recyclable

Re-usable

Non-polluting/non-toxic

Environmentally friendly production

Natural product

54%

14%

4%

4%

1%

49%

4%

4%

5%

2%

70%

9%

4%

2%

0%

64%

9%

4%

3%

2%

Recyclability is for all materials main reason for choosing it as most environmentally friendly. For glass re-usability is more important compared to other materials.


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Impact on environmentMost environmentally friendly – Glass (1/2)

N = 6200/ F = no filter

Q : Why do you think glass is the most environmentally friendly?


68%

25%

0%

1%

4%

51%

38%

2%

4%

2%

53%

41%

4%

3%

5%

75%

13%

8%

3%

4%

32%

55%

6%

9%

5%

65%

34%

3%

6%

3%

64%

39%

11%

4%

1%

63%

25%

7%

5%

5%

Recyclable

Re-usable



Natural product


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Impact on environmentMost environmentally friendly – Glass (2/2)


Q : Why do you think glass is the most environmentally friendly?


89%

0%

10%

0%

1%

84%

0%

11%

0%

1%

72%

16%

13%

3%

3%

57%

15%

0%

0%

7%

61%

4%

13%

13%

13%

63%

25%

7%

5%

5%

Recyclable

Re-usable



Natural product


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Impact on environmentRecyclability packaging materials

Q : How recyclable do you think the following packaging materials are? Please indicate on the slider (where 0% means nothing can be recycled and 100% means you think that the packaging material can be fully recycled)?

0% 100%

Totally not recyclable Fully recyclable

89%

0% 100%71%

0% 100%66%

0% 100%64%

0% 100%54%

GlassGlass

Beverage carton

Beverage carton

Metal beverage cans

Metal beverage cans

Metal tins / conservesMetal tins

/ conserves

PlasticPlastic


Glass is perceived as being the most recyclable packaging material, almost

90% being recyclable.RecyclabilityRecyclability

KPI #2


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0%

100%

0% 100%89%

0% 100%89%

0% 100%91%

0% 100%92%

0% 100%91%

0% 100%90%

0% 100%85%

0% 100%86%

0% 100%91%

100%88%

0% 100%91%

100%84%

0% 100%89%

0%

0%

EuropeEurope

UKUK

The NetherlandsThe Netherlands

GermanyGermany

FranceFrance

PolandPoland

AustriaAustria

Czech Rep.Czech Rep.

PortugalPortugal

SpainSpain

ItalyItaly

GreeceGreece

TurkeyTurkey

Totally not recyclable Fully recyclable

Impact on environmentRecyclability packaging materials – Glass

Q : How recyclable do you think the following packaging materials are? Please indicate on the slider (where 0% means nothing can be recycled and 100% means you think that the packaging material can be fully recycled)?

N = 6200 / F = no filterSig. higher than European average (95% confidence interval)



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Impact on environmentDo Europeans actually recycle glass?

86%

88%

93%

88%

91%

85%

76%

90%

80%

95%

91%

69%

86%

TOP 2TOP 2


Q : Can you indicate to what extent you agree with the following statement: I recycle my glass bottles.

70%

75%

77%

82%

73%

57%

86%

71%

78%

70%

77%

55%

41%

16%

10%

11%

11%

15%

23%

9%

20%

13%

15%

13%

22%

29%

7%

6%

6%

4%

6%

11%

3%

4%

5%

7%

6%

15%

12%

5%

3%

3%

3%

6%

12%

4%

5%

4%

3%

4%

5%

3%

7%

Europe

UK

The Netherlands

Germany

France

Poland

Austria

Czech

Portugal

Spain

Italy

Greece

Turkey

Totally agree Slightly agree Nor agree, nor disagree Slightly disagree Totally disagree

86% of the Europeans states that he/she recycles his/her glass bottles on

a regular basis.RecyclabilityRecyclability

KPI #2


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Impact on environmentWaste treatment

Q : For the materials that cannot be entirely recycled: how do you think the waste from these packaging materials is being dealt with?

23%

22%

21%

15%

9%

19%

18%

15%

13%

21%

26%

28%

43%

40%

51%

32%

32%

21%

33%

19%

Metal tins

Metal beverage cans

Plastics

Glass

Beverage carton

Litter, not dealt with Landfills, placed in the ground for natural degradation Incineration Can't say

N (Metal tins) = 4863, N (Metal Beverage cans) = 4785, N ( Plastics) = 5305, N (Glass) = 2741, N (Beverage carton) = 4480 F = only if not 100% recyclable

Awareness of waste treatment of glass is rather low (as for most other

packaging materials).

KPI #3 Impact waste material on environment



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Q : For the materials that cannot be entirely recycled: how do you think the waste from these packaging materials is being dealt with?

15%

7%

14%

13%

14%

21%

23%

8%

4%

8%

30%

13%

13%

33%

7%

4%

11%

12%

8%

15%

12%

9%

13%

23%

8%

40%

36%

61%

33%

34%

47%

26%

11%

62%

45%

35%

31%

60%

33%

24%

18%

46%

42%

27%

45%

51%

18%

43%

43%

16%

19%

Europe

UK

The Netherlands

Germany

France

Poland

Austria

Czech

Portugal

Spain

Italy

Greece

Turkey

Litter, not dealt with Landfills, placed in the ground for natural degradation Incineration Can't say

N = 2741 / F = only if not 100% recyclable

Impact on environmentWaste treatment – Glass


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Impact on environmentHarmfulness waste

Q : For the materials that cannot be entirely recycled: To what extent do you think the waste material is harmful to the environment?

37%

20%

8%

7%

40%

51%

43%

45%

18%

15%

22%

42%

41%

75%

8%

7%

7%

7%

5%

Glass

Beverage carton

Metal tins

Metal beverage cans

Plastics

Not harmful Somewhat harmful Very harmful Can’t say

N (Metal tins) = 4863, N (Metal Beverage cans) = 4785, N ( Plastics) = 5305, N (Glass) = 2741, N (Beverage carton) = 4480 F = only if not 100% recyclable

Glass is perceived as having the least harmful waste

material.

KPI #3Pollution impactPollution impact


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Impact on environmentHarmfulness waste – Glass

Q : For the materials that cannot be entirely recycled: To what extent do you think the waste material is harmful to the environment?

N = 2741 / F = only if not 100% recyclable

37%

26%

41%

45%

24%

38%

47%

47%

24%

20%

42%

32%

54%

40%

48%

43%

35%

45%

41%

37%

35%

48%

41%

37%

44%

32%

15%

17%

8%

8%

23%

14%

7%

13%

22%

27%

12%

23%

11%

8%

9%

9%

13%

9%

7%

10%

6%

7%

12%

9%

3%

Europe

UK

The Netherlands

Germany

France

Poland

Austria

Czech

Portugal

Spain

Italy

Greece

Turkey

Not harmful Somewhat harmful Very harmful Can’t say




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Impact on environmentPollution

Q : Please indicate for each of the following packaging materials to what extent you think these have a high or a low pollution (0% meaning that this packaging material generates no pollution and 100% meaning that this packaging material generates a lot of pollution)

0% 100%

No pollution

73%

0% 100%57%

0% 100%57%

0% 100%43%

0% 100%29%

PlasticsPlastics

Metal tinsMetal tins

Metal beverage cans

Metal beverage cans

Beverage cartonBeverage carton

GlassGlass

A lot of pollution


Glass is perceived as lowest pollution packaging

material.Pollution impactPollution impact

KPI #4


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Impact on environmentPollution - Glass

0%

100%

0% 100%

No pollution A lot of pollution

29%

0% 100%38%

0% 100%

0% 100%25%

0% 100%27%

0% 100%23%

0% 100%33%

0% 100%27%

0% 100%43%

100%34%

0% 100%24%

100%29%

0% 100%19%

0%

0%


EuropeEurope

UKUK


GermanyGermany

FranceFrance

PolandPoland

AustriaAustria


PortugalPortugal

SpainSpain

ItalyItaly

GreeceGreece

TurkeyTurkey

25%

Q : Please indicate for each of the following packaging materials to what extent you think these have a high or a low pollution (0% meaning that this packaging material generates no pollution and 100% meaning that this packaging material generates a lot of pollution




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Impact on healthRisks

0% 100%

I do not believe at all I fully believe

51%

0% 100%50%

0% 100%46%

0% 100%

0% 100%9%

PlasticPlastic

Metal tinsMetal tins

Metal beverage cans

Metal beverage cans

Beverage carton

Beverage carton

GlassGlass

Q : From the packaging materials listed below, to what extent do you believe there is a risk of interaction between any food or drink products and their packaging?

27%

N = 4814 / F = only if impact on health

For glass the interaction of food and drink products with the packaging is perceived to be

very low.



KPI #5


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Impact on healthRisks – Glass

0%

100%

0% 100%

I do not believe at all I fully believe

9%

0% 100%8%

0% 100%9%

0% 100%7%

0% 100%6%

0% 100%6%

0% 100%10%

0% 100%7%

0% 100%15%

100%11%

0% 100%7%

100%12%

0% 100%11%

0%

0%

EuropeEurope

UKUK


GermanyGermany

FranceFrance

PolandPoland

AustriaAustria


PortugalPortugal

SpainSpain

ItalyItaly

GreeceGreece

TurkeyTurkey

N = 4814 / F = only if impact on health

Q : From the packaging materials listed below, to what extent do you believe there is a risk of interaction between any food or drink products and their packaging?




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3 things to remember.3 things to remember.


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Glass is thought to be the green choice. Glass is thought to be the green choice. 11


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Three things to remember1. Glass is the green choice

Recyclability (a)Recyclability (a)

Environment friendliness (a)Environment friendliness (a)

Pollution impact (b)Pollution impact (b)

Interaction material with content (b)Interaction material with content (b)

Impact waste material on environment (a)Impact waste material on environment (a)

1 53 2 4

1 53 2 4

1 54 2 3

5 13 4 2

5 13 4 2

GlassBeverage

cartonPlastics

Metal beverage

cans

Metal/tin conserves

Figures (1-5) indicate ranking position on KPI.(a)The higher the ranking, the more positive(b)The lower the ranking the more positive


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On a country-level, Germany, Poland, Austria & Turkey believe even more in the advantages of glass.On a country-level, Germany, Poland, Austria & Turkey believe even more in the advantages of glass. 22


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Three things to remember2. Some countries think glass is greener than others

RecyclabilityRecyclability

Environment friendliness

Environment friendliness

Pollution impactPollution impact



Impact waste material on

environment

Impact waste material on

environment

UK NL GE FR PL AU CZ PT SP IT GR TU

Significant better performance than European average (95% confidence interval)Significant lower performance than European average (95% confidence interval)


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There is a demand for more glass packaging, e.g. for product categories such as milk and juices.There is a demand for more glass packaging, e.g. for product categories such as milk and juices. 33


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Three things to remember3. Glass is often preferred, but unavailable



Q : Please indicate for each of the following products which type of packaging material you use most for this category?

78%

73%

61%

57%

48%

36%

31%

15%

14%

14%

13%

11%

5%

5%

4%

4%

79%

75%

70%

62%

56%

46%

42%

29%

26%

45%

44%

45%

38%

40%

22%

28%

Wine

Spirits

Beer

Sparkling wine

Condiments

Cold sauces

Cooking sauces

Vegetables

Baby food

Juices

Soft drinks

Water

Yoghurts

Milk

Ready to eat soups

Desserts

Most used Preference This slide is a copy of slide 10 in this document.


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Thanks for your attention.Questions?Thanks for your attention.Questions?


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InSites ConsultingEvergemsesteenweg 195B-9032 GentBelguimTel. +32 9 269.15.00Fax. +32 9 [email protected]

About usContact details

Nanno PalteDirector Market Insights & [email protected] Tel. +32 9 269.15.17Mobile +32 477 69.06.95

Dennis ClausSenior Research [email protected] Tel. +32 9 269.15.02Mobile +32 477 60.17.90

feve: consumer preference & packaging in europe european study

Documents

packaging materialsq

better packaging material

insites consulting20

glass outspoken personalityq

cheapest material

product category

country results

country population