feedback tutorial letter 1st semester 2018 …...(case study source: pienaar & vogt, 2009)...
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FEEDBACK TUTORIAL LETTER
1st SEMESTER 2018
ASSIGNMENT 1
SUPPLY CHAIN MANAGEMENT
SCM711S
Feedback Tutorial 1
Supply Chain Management (SCM711S)
Assignment 1
Dear students
Thank you for the effort and congratulations in completing your first assignment for
this semester.
There are still students that do not follow instructions, all assignments should be
TYPED, some students handed in assignment that are hand written and are really not
legible, and this makes the marking very difficult. I am aware that some of you might
have experience difficulties or challenges; please try be all means to submit typed
assignments. There are also students whom did not include the table of contents;
introduction; title on the cover page; page numbers; conclusion and references. These
students have lost marks allocated to these aspects. A comprehensive assignment
report should cover all these sections.
Remarks on Assignment 1: The biggest problem is that students are not referencing
(in text referencing) their work. Please purchase the APA referencing guide from the
Library, this document can be used as a guide as you are referencing your
assignments. Please note that if you are given a case study assignment, you should
it carefully and analyse phrases that give you a hint on the problem experienced and
the opportunity that an organization can explore to improve its current situation. You
need to use the theory you have learnt in the module and apply it to the case study.
You should also give practical examples relating to the case study. It does not help to
give examples relating to the products or companies not discussed in the case study,
while having the opportunity to use the scenario already presented to you in the case
study.
There is also a student that copied the entire journal article and presented the
information as part of question 1.1. This is academic dishonesty and totally
unacceptable. The Namibia University of Science and Technology therefore does not
condone any form of academic dishonesty, including plagiarism and cheating on tests
and assessments, amongst other such practices. The Namibia University of Science
and Technology requires students to always do their own assignments and to produce
their own academic work, unless given a group assignment.
All forms of academic dishonesty are viewed as misconduct under the Namibia
University of Science and Technology Student Rules and Regulations. Students who
make themselves guilty of academic dishonesty will be brought before a Disciplinary
Committee and may be suspended from studying for a certain time or may be expelled.
All students who are found guilty of academic dishonesty shall have an appropriate
endorsement on their academic record, which will never be erased.
Please also be guided by the marks allocated per question when answering questions.
Best regards,
Marking Tips: Assignment 1 (SCM711S) Distance Mode
Note: 25 marks = at least 1 A4 sheet typed both sides
ASSIGNMENT 1: Case Study
Sasol is an integrated oil and gas company with substantial chemical interests.
Founded in 1950 by the South African government, Sasol has grown into a
multinational, publicly listed corporation. Sasol’s turnover for the financial year ending
June 2008 was R129 billion and its market capitalisation was R311 billion. The
business is structured around the group of companies (joint ventures or wholly owned).
Each of the group of companies consists of a number of divisions and business units
that focus on the value chains of specific petrochemical product clusters.
In pursuit of its vision of world-class supply chains, Sasol’s procurement and supply
management team launched a project called Netgain in the late 1990s in order to
implement best-practice procurement and supply methodologies to extract maximum
shareholder value from its external spend on procured good and services. Sasol
recognised that the extraction of maximum shareholder value requires a focus on Total
Cost of Ownership (TCO), and not only purchase price. Sasol breaks down TCO into
four buckets: direct spend; internal spend; related spend and opportunity spend.
Opportunities for TCO reduction are always pursued, with due regard given to the
impact of purchasing decisions on sustainable matters, such as safety, stakeholder
relations and environmental performance.
One of the many commodities that Sasol purchases is low-voltage (LV) motors.
Electrical motors have a large impact on plant reliability and life-cycle costs. Sasol’s
direct spend on LV electric motors amounts to approximately R11million per annum,
including all operational and capital direct spend. Approximately 80 percent of Sasol’s
total electricity consumption consists of electricity consumed by electrical motors.
As early as 1990, Sasol identified the sourcing of LV motors for existing plants and
capital projects as an opportunity to optimise its procurement and supply practices. At
that stage, sourcing LV motors was uncoordinated across the business, with an
individual cost-centre mentality. Independent divisions did their own procurement and
no business-wide purchases were considered.
Sasol was faced with a number of challenges to optimise the procurement of LV
motors. Some of the key questions it faced were:
How should approach the procurement of this commodity across the group of
companies?
Could the business leverage off the volumes purchased?
Would it benefit from standardisation?
How many different suppliers should it use?
What type of relationship should it establish with suppliers and how should it
manage the supplier’s performance?
(Case Study Source: Pienaar & Vogt, 2009)
Questions
1.1. Following the TCO-reduction practice introduced, how should it be applied to
benefit the total procurement and supply cost of LV motors? 25 Marks
First of all, Sasol organization needs to coordinate its procurement activities into a
centralized procurement practice. Sasol should cut costs related to pre-transactional
and transactional costs of Low Voltage Motors by avoiding decentralization of
procurement activities. The company can eliminate multiple order processing costs,
reduce transportation costs as it can bundle orders of multiple branches, avoid
duplication of efforts and hiring a lot of procurement staff.
The Purchasing and Procurement Center (Malaysia) defined Total Cost Ownership
(TCO) as an analysis that places a single value on the complete lifecycle of a
capital purchase. This value includes every phase of ownership: acquisition,
operation, and the softer costs of change management that flows down from
acquisition such as documentation and training.
a) Components of Total Cost of Ownership
In order to achieve the benefits of the Total Cost of Ownership, the procurement
department of Sasol should evaluate the factors that influencing the total cost of
owning Low-Voltage Electric Motors. These factors are in three categories, namely
Pre-transactional costs, the transactional costs and post-transactional costs
(Bowersox, Closs, Cooper, & Bowersox, 2013).
Purchase Price
The price of the Low Voltage Electric Motors ranges with the quality, brand, size and
the design of the motors. There are different types of LV Motors that influences their
pricing. The LV Motors discussed below are manufactured by the ABB Company and
they are used throughout the assignment as a practical examples. ABB is a leader in
power and automation technologies that enable utility and industry customers to
improve their performance while lowering environmental impact (www.abb.com). The
types of the LV Motors are:
o Industrial performance aluminum motors which has three phases low
voltage motor sizes 63 to 280, 0.12 to 90kW
Figure 1: Industrial performance aluminum motors (Source ABB LV Motors Company,
http://new.abb.com/)
o Industrial performance steel motors, with three phase low voltage motors
Sizes 280 to 400, 75 to 630 kW.
Figure 2: Industrial performance steel motors (source: ABB LV Motors Company,
http://new.abb.com/)
o Industrial performance cast iron motors which has three phase low
voltage motors Sizes 71 to 250, 0.25 to 55 kW.
Figure 3: Industrial performance cast iron motors (source: ABB LV Motors Company,
http://new.abb.com/)
Quality
This component assess the quality of the Low-Voltage Electric Motors by evaluating
the features and accessories of the products. By so doing the procurement department
will be able to buy the products that offers value for money. The procurement
department also need to match the LV Motors with the specification of the need
provided by the technical department that will use the LV Motors. The LV Motors
offered by ABB Motors are certified with ISO 9001 international quality standard as
well ISO 14000 environmental standard and confirm to all applicable EU Directives.
Tables 1-5 shows the features of different types of LV Motors.
Table 1: features of Industrial performance steel motors (source: ABB LV Motors
Company, http://new.abb.com/)
The following table shows the features and design of Industrial aluminum performance
Motors size 63 - 132.
Table 2: features and design of Industrial Aluminum performance Motors size 63 - 132.
(source: ABB LV Motors Company, http://new.abb.com/)
The table below shows the features and design industrial perfomance aluminium
motors size 160 – 280.
Table 3: features and design industrial performance aluminium motors size 160 – 280.
(source: ABB LV Motors Company, http://new.abb.com/)
Table 4 below shows the features and design of the Industrial performance cast iron
motors.
Table 4: features and design of the Industrial performance cast iron motors 71-132.
(source: ABB LV Motors Company, http://new.abb.com/)
Table 5: features of industrial performance cast iron motors 160-250 (source: ABB LV
Motors Company, http://new.abb.com/)
Maintenance and Service parts
The procurement department should assess the life bearing of the LV motors to
determine when maintenance is required and also workout the maintenance cost of
the LV motors. It is advisable that the Sasol Organization obtain thorough information
regarding the maintenance schedules, services parts and financing options to make
an informed decision.
The life of bearings of the LV Motors depends on various factors such as motor type,
bearing load, motor speed, operating temperature and the purity of the grease.
Operation of Low- Voltage Electric Motors
Sasol should also assess the performance of the Low Voltage Electric Motors in terms
of efficiency and effectiveness. The technical department would be in the right position
to assist the procurement department in assessing the performance in conjunction
with the specifications laid down.
Repairs
The suppliers of the LV Motors should be able to repair any malfunctioning of the
products. The LV Motors should also have warrantee of specific period of time e.g.
five years warrantee on major parts for period of time. The warrantee aims to give an
assurance or type of guarantee that will provide Sasol a form of repayment or
replacement if the LV Motors purchased do not perform as expected or fail to function
properly.
Service plan
It will be also be good if Sasol can assess the service plan of different types of LV
Motors and suppliers. A good LV Motors would be the type of which the supplier can
cover the cost of maintenance and service parts during the period of warrantee.
Training
The suppliers of the LV Motors should be able to offer training and instructions of how
to use the products. The LV Motors should also be accompanied by user manuals and
operational procedures. A good supplier is the one that offers a purchase price
package covering training costs.
Transportation costs
Sasol should also assess the delivery costs of the LV Motors from the suppliers site
to their site. Transportation costs will also be incurred during service and maintenance
period, hence this component should be assessed well.
Consumables
These includes the cost of energy or electricity to the keep the LV Motors operating.
Sasol must assess how much energy is required per load or operation, since this will
determine the cost of operation during normal production, and it can save the company
costs.
b) Compare suppliers of LV motors and choosing the best.
Sasol organization should choose the best suppliers of Low Voltage Motors based on
their procurement policy and award the purchase contracts. In most cases,
organization needs to assess the quotations from a list of pre-approved suppliers and
choose the best supplier that offers the total cost of ownership of the products.
1.2. What approach should Sasol follow to decide on the suppliers to use in
future?
Sasol should follow the following steps:
Step 1: supplier survey
Sasol should conduct a search to find suppliers that are likely to supply the LV Motors
and any products that the organization needs for its operations. Sasol can use trade
journals, trade registers and directories, internet, telephone directories, suppliers’
sales personnel and representatives, suppliers’ catalogues, price lists, mail
promotions and advertisements; and trade shows and exhibition to search for potential
suppliers
Step 2: supplier investigation and assessment
In this step Sasol should investigate and assess the capability of the potential suppliers
in terms of the finance, production capacity and facilities, human resources, quality,
performance, environmental and ethical considerations, and information technology
(Leysons & Gillingham, 2003).
a) Financial visibility of the suppliers
Sasol should assess the financial viability of its suppliers by looking at their financial
reports in order to reduce risk in doing business with a company that is in financial
debts position to avoid production stoppages. Their suppliers should have enough
money to invest in their production process to ensure that quality LV motors are
supplied and the company can continuously maintain and provide service parts of the
LV motors when required.
b) Production capacity
Suppliers’ ability to consistently meet the orders of Sasol should be assessed as well
as the ability to respond to fluctuation in demand. Sasol should also assess the
technical expertise, capacity for technological research and product development;
ability to supply maintenance and technical after sales services.
c) Production facility
Sasol Organization should also assess the suppliers’ capability to the Low Voltage
Motors according to their specific requirements. The assessment includes the
provision of the correctness of Motor type, Motor size, Product code, Code for
mounting arrangement, voltage and frequency code and generation code followed by
variant codes.
d) Human Resources
Sasol should also assess the workforce of its suppliers. Its assessment includes the
capacity and capability of their employees at every level of the organization. These
include skills, attitudes and development of employees as well as work ethics and
practices. Sasol should also assess the labour conditions and welfare of the
employees.
e) Quality
Sasol should also assess the ability of the suppliers to continuously provide the
equipment and machinery with consistency quality standards. Sasol should also
assess the suppliers’ inspection and testing methods, quality controls and industrial
quality standards of the LV Motors. The LV Motors should be user friendly and safer
to operate and accommodating of technical human error to avoid life threatening
accidents.
f) Performance
Sasol should also collect evidence from previous customers that deal with the
suppliers before concluding the supply contracts. Information collected included the
quality of the LV Motors, Maintenance and Service experience, consistent delivery of
Products, durability of the LV motors etc.
g) Environmental and Ethical factors
Sasol should also assess suppliers’ capability of adhering to environmental and ethical
factors. Sasol should ensure that the manufacturing process and operation of the LV
motors will not harmful effects or substances to the environment and its ecosystems.
Sasol should also deal with suppliers that have a recycling process and green
initiatives for their products. This assurance ensures that Sasol is not dealing with
companies that could ruin its image and cause it bad publicity.
h) Information Technology
Sasol should also assess the ability of the suppliers to keep them updated on important
issues such as service schedules, delivery of products, order processing of service
parts and shipment. Information should be visible at all stages of the entire supply
network.
Alternatively, students may also discuss the evaluation criteria for suppliers based on
Replenishment lead time, On-time performance, Supply Flexibility, Delivery frequency/
minimum lot size, supply quality, inbound transportation cost, pricing terms,
information coordination capability, design collaboration capability, Exchange rates,
taxes, and duties, supplier viability (Chopra & Meindl, 2004).
Sasol should conduct a preliminary evaluation on a pool of suppliers to draw up a short
list and this process requires in-depth consideration. Suppliers should complete a
questionnaires based the evaluation criteria discussed in this step. Suppliers whom
do not meet the criteria should be eliminated.
Step 3: Supplier Choice
Sasol should investigate the shortlisted suppliers in detail. A team of five people
including the Production/Engineering manager, Procurement manager, marketing
manager, logistics manager, LV Motors Operating Manager and distribution Manager
should visit the shortlisted suppliers to perform an audit. This team ensures that
potential suppliers are shortlisted based on a collective decision and different
specialists perspectives. An Audit may discuss information not collected in the
preliminary evaluation and also discuss the details of potential suppliers’ capabilities
and ways in which they may contribute to Sasol’s Performance.
Figure 4: Approach for selecting suppliers
25 Marks
Grand Total: 50 Marks
Supplier Assessment criteria
a) Financial visibility of the
suppliers
b) Production capacity c) Production facility d) Human Resources e) Quality f) Performance g) Environmental and ethical
factors h) Information technology
Preliminary Evaluation In-depth consideration of
Shortlisted suppliers through completing a questionnaire
based on the evaluation criteria
Final Evaluation A team of five people including the Production/ Engineering manager, Procurement manager,
marketing manager, logistics manager, LV Motors Operating Manager and distribution
Manager should visit the shortlisted suppliers to perform an audit on suppliers and make
collective decision on capabilities and contribution to Sasol’s performance.
Supplier Survey
Conducting a search to find suppliers
that are likely to supply the LV Motors
and any products that the organization
needs for its operations
Bibliography
Bowersox, D. J., Closs, D. J., Cooper, M. B. Bowersox, J. C. (2013). Supply Chain
Logistics Management (4th ed) . New York: McGraw- Hill
Chopra, S. & Meindl, P. (2004). Supply Chain Management: Strategy, Planning and
Operation. USA: Prentice Hall.
Leysons, K. & Gillingham, M. (2003). Purchasing and supply chain management (6th
ed.). London: FT Prentice Hall.
Pienaar, W. J., & Vogt, J. J. (2009). Business logistics management: A Supply chain
perspective (3rd Ed.). Cape Town: Oxford University Press.
Motor guide: low voltage standard motors (2014), 3RD EDITION. ABB. ISBN 952-91-
0728-5. http://new.abb.com/docs/librariesprovider53/about-downloads/low-voltage-
motor-guide.pdf