To bring an atmospheric, sensory dining experiences to various locations around London

Brand personality

Street food revolutionWe are a restaurant but not as you know restaurants to be. We find interesting locations around London to host our monthly dining experiences. We completely convert a space… an abandoned warehouse/factory/church building into a dining revolution.. Attacking all senses.

Our USP (one):

Guerilla street caterersWe take our unique dining experiences on the road, popping up at gallery openings and festivals alike.

Our USP (two):

Personas we consider as

reference

Brand personality

Brand personality

Brand personality

Brand personality

Web interface: look and feel

Jan Feb Mar Apr May June Jul Aug Sep Oct Nov Dec

Concept/ Marketing/ Business plan (on/ offline)

Social media and PR strategy.

Launch event (invite critics and competitions winners to a dinner in secret location

Advertsie and manage bookings of catering events

Competitor research/ comparisons

Set up blog and sm platforms.Strategic tweets/ posts

E-blast of upcoming events

Manage/ monitor sm and PR

Create content for platforms

Pop up event

Pop up event

Pop up event

Pop up event

Pop up events (3)

This document outlines the on-page search engine

optimisation for feedyour5senses.com The main focus of this document is on the optimisation of

meta titles, meta descriptions , meta keywords.

SEOwww.feedyour5senses.com

One Page SEO

http://www.feedyour5senses.com/

META TAG OPTIMASATIONMeta title tag Five senses in London | Pop up restaurants in London | Five senses |Meta description tag We are catering pop-up company specialise in delicious and healthy food inspired street food

from all over the world. Our inspiration is a food and atmosphere that is why we created 5 senses.

Meta keyword tag pop up restaurants in London | healthy food in London| healthy street food | catering popup

in London | popup food in London |

• popup restaurants in London • healthy food in London• catering popup in London • popup food in London • delicious popup food in London• healthy popup street food • popup catering food

Keyword Targeting

our competitors are from google #1 organic/natural search are:

www.thenudge.com www.londonpopups.com

www.metro.co.uk www.allinlondon.co.uk www.squaremeal.co.uk

SOCIAL MEDIA

MARKETING

For our campaign we would be mainly using:

Primary:Facebook

TwitterInstagram

Secondary:TumblerLinked InPinterestYouTube

AIMS:

Reach – Use social media to reach new prospects through amplification such as shared mentions in social media streams and

advertising within social media. Act – Use social content or website(s) and social outposts to

encourage interaction leading to increased leads. Convert – Increase conversion to sale through moving customers from

interaction with our brand to purchase. Engage – Encourage our existing customers to act as advocates for

our business through sharing and recommendations.

FACEBOOK:

1. Create Facebook Page2. Ensure Page has interesting, engaging content from the

outset:

-Pictures-Videos-Links

-Competitions

-Content must inspire comments, social engagement from users not only to promote service but to help analyse progession/

monitor feedback

3. Invite people to ‘like’ page-Begin with immediate friends (between company would be over

1000)-Encourage those friends to invite other friends to like page

-Specifically target food events and companies that would be interesting in using service eg. Feast Festival, Secret Dining Club,

White Cube, Tate, Freud -As presence at events increases, word of mouth would remain an

important means of gaining followers/ enhancing reputation-The number of ‘likes’ hugely important. With service being based

around senses, feedback about experiences would be pivotal to our reputation – inspire others to seek us out.

4. Facebook Advertising

-Create a monthly budget-Create Adverts on Facebook. This could be for upcoming events, competitions

or general news. -Budget divided by number of days you want the campaign to run

-Advert would specifically target Friends of your page, Friends of Friends and those with specific interest in events, food and culture

-Once campaign is set up, use reports to monitor the impact of that advert.

TWITTER & INSTAGRAM:

-Aim to have as many followers as possible-On average aiming to post 2-3 Tweets/ Photos a day

-Company News-Food News

-Reviews-Competitions

-Photos

-Aim to create buzz around events, direct traffic to website, engage with uses through ‘likes’ and ‘responses’

BLOG:

Use the Blog as a more informal means of interacting with peopleAims:

-To get users trust-To create interesting content that would ensure revists of blog/ website

-Comps, -News, -Recipes, -Videos, -Playlists, -Photos

Able to use sites like Blogger to track traffic:

Able to use sites like Blogger to track traffic: