february india travel ind report

8/6/2019 FEBRUARY India Travel Ind Report

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California Travel & Tourism Commission

INDIA REPORT for the Month of February 2011

INDIAN ECONOMY

The Indian government recently stated that Indias gross domestic product (GDP) would grow by

8.6% in 2010-2011; while the International monetary Fund (IMF) expects the Indian economy to

grow by 8.8% during current financial year.

The World Bank has predicted the Indian economy is set to expand at a faster pace than the

Chinese economy in 2012. The multilateral agencys world Economic Outlook has projected that

India will grow at 8.7%, compared to Chinas 8.4% in 2011.

The HNI population grew 50.9% in India, according to the Asia-Pacific wealth report for 2010 by

Merrill Lynch Global Wealth Management and Capgemini. It is not only that the rich population

of India that is growing, but also the middle class which is going to touch a sprawling number of

267 Million by the next five years.

India's merchandise exports rose 32.4% to $20.61 billion in January from a year earlier due to

improving global demand, exceeding the government's target for the fiscal year.

THE INDIAN TRAVEL INDUSTRY

Indias Travel &Tourism industry is expected to generate INR 5,533 Billion (USD 118 Billion) of

economic activity, according to the World Travel & Tourism Council (WTTC). This will include INR

1,970 Billion (USD 42 Billion), equivalent to 3.1% of total GDP, as the direct industry contribution.

In a comparative analysis of the total Indian Travel & Tourism sector, the Personal Travel &

Tourism is expected to contribute 55% to the total industry, followed by capital Investments at

24%. Personal Travel &Tourism is the biggest contributor, is expected to grow 13% over the

same period.


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The number of people travelling from what we call beyond the metros is growing. There is

more traffic from tier II cities such as Chandigarh, Pune, Hyderabad, Jalandhar and Ahmedabad.

There is a rising opportunity beyond the metros, as most businesses in these cities are catering

to domestic consumption. They are not the salaried class and more insulated from the

slowdown.

Online travel market expected to reach a sprawling number of US$ 6 Billion by 2011 and online

travel agency (OTA) is the most sort after segment (PhocusWright)

India's outbound travel market is recognised as one of the key emerging sources of tourism for

the world and as internet penetration and adoption of the web as a commercial channel

increases so will online travel bookings.

TRAVEL TRADE NEWS

Visit Britain recently hosted a road show in India showcasing newer attractions that would bepromoted for this year and beyond. India is a growing segment for wedding and VisitBritian

would position them as a potential wedding destination and offer exclusive Royal wedding

packages. They focus is going to be on several world-renowned events which are happening in

the future. For example, VisitLondon is promoting the Olympic 2012 and on the other hand

Edinburgh is promoting the International Festival in 2011.

From January 2011, customers in India who apply for a UK visitor visa can request a brand new

Fast-Track visa service for additional charges.

55%

9%1%

24%

8%

3%

Indian Travel & Tourism Industry Size

Personal Travel &ToursimBusiness Travel

GovernmentExpendituresCapital Investments

Source: World Travel & Tourism Council WTTC & Edelweiss research


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European Quartet looks at Bollywood and MICE segments. Countries of European Quartet,

Hungary, Poland, the Czech Republic and Slovakia, have accelerated their marketing efforts in

the Country. The Quartet is organising road shows in Kolkata and Mumbai and are planning to

launch destination specialist programmes for India travel agents in October as well.

Abu Dhabi to opening a representative office in India. Abu Dhabi is positioning itself in the

Indian market as a niche destination with an eye on the Indian golf, high-end luxury, and MICE

segments. They recently hosted a FAM trip for Indian tour operators who specialise in golf.

Turkey is going to launch an exciting campaign Turkey Fascinates in the global market,

including India. They are aiming to draw niche discerning travellers by showcasing our rich

cultural and natural heritage with the new campaign.

Oman tourism board has tied up with Indian OTA, Ezeego1, to offer attractive packages to Indian

travellers in a bid to grow the VFR segment. They are also focusing on tapping high-end tourist,

MICE, and Bollywood to increase numbers.

AVIATION

According to the Ministry of Civil Aviation, the aviation saw a strong recovery in 2010 with the

domestic passenger traffic rising 19 per cent to 51.53 million where in 2009, the traffic was 43.3

million.

India and China will be among the five largest domestic aviation markets in the next two years

but the US will remain at the top, the IATA has estimated, saying the focus of the global aviation

industry will continue shifting eastward. India has one of the largest growing passenger traffic

which is around 10.5%, a record double digit growth.

Kingfisher Airlines and American Airlines, both members of the One world alliance, will begintheir codeshare and frequent flyer arrangement in 2011. The codeshare pact when cleared, will

allow American's AA' code on Kingfisher Airlines' domestic network; Kingfisher can have its IT'

code on American Airlines' daily non-stop Delhi-Chicago flight and on selected AA routes

between the US and London's Heathrow.

Qatar Airways will make its debut in Canada with the launch of their scheduled flights to

Montreal, starting June 29.


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CTTC INDIA ACTIVITY

We have been working on the work plan & India strategy for year 2011-2012 along

with our presentation.

Travel Trade

Educational Seminar in Mumbai

We organized an educational seminar in Mumbai on the 21st February, 2011. The event

comprised of presentation on California and a networking Luncheon.

The objective of the educational seminar was to educate & update the travel agents from

the Mumbai market and how to create & develop trip ideas to California.

Provided information on different locations beyond San Francisco & Los Angeles, sightseeing,

activities and things to do in California. We also provided information on theme-based

holidays -Wine & food, family fun, shopping & entertainment, honeymoon, and self drive

which we are promoting within the Indian Market.

Distributed an interactive map of California which served as a reference point during the

presentation along with California brochures, Images and other collaterals.

The invites included mid, small & large size travel agents from the Mumbai market. The

event was a success in terms of attendance and information sharing.

o A total number of 110 travel agents attended.


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Meetings & Discussion with Travel Trade

Almost 70% of outbound travel business is generated by the Delhi & Mumbai market; hence,

these markets are a very big focus for CTTC India.

Our main objective to meet the travel agencies and offer them assistance on developing exciting

brochures which includes newer locations, sightseeing, activities & things to do. Also, increase

the number of days spent in California. Distribute collateral, images, videos and other

information.

The consumers are asking for newer and exotics destinations, therefore, travel Agents are also

looking for options. We are currently assisting several regional players to promote the out of

the ordinary Californi a program for their niche & high end clients.

Meeting with major travel agents in Delhi and Mumbai and below is a synopsis of the meetings.

We are assisting the following travel agencies to develop an exclusive California program:

o Cox n Kings : Discussion about next year California program, addition to the current

locations & newer sightseeing options. Conducted on-site product training to their staff.

o Thomas Cook : assisting them to create self-drive California program. Discuss next year

California brochure.

o Savani Travels: Savani is a strong regional player. Discussion on theme-based holidays

o Destination Tours: Their focus is on the niche & high end clients. Discussed the theme-

based holidays to the FIT travellers. Conducted product training.

o Vacations Exotica : Is now promoting self-drive holidays extensively. We are assisting

them with itineraries and other brochure related information. Conducted product

training to staff.

o Strawberi Holidays : Discussion about the upcoming FIT west coast brochure & theme

based holidays. Conducted product training.o TUI India : Developing the wine & food program for niche clients and family fun

summer program for California.

o Abercrombie &Kent- Catering to luxury & high end clients and creating a exclusive wine

& food based California program.

o KTC Grand -Developing their US/California program for the first time.

o Ascon Tour & Travel : Developing US/California program for the first time.

o

Savani Travel : Developing an exclusive self -drive holiday program.

o Thomas Cook : Developing special FIT program for their clientele.


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o Carnation Travels : Developed their US/California brochure for the first time.

California Expert-Online Training Program

In regular contact with Equator Learning to finalize the online training program for the Indian

travel trade:

o Selecting images and creating collages for the training program.

o Re-writing questions & answers for each module.

o Program will be ready to launch by the end of March.

Ongoing Activities:

Between the educational seminar & sales calls; our objective is to fill lack of knowledge among

the travel agencies. We have distributed a large number of collateral and information in terms

of activities and places to visit in California. We have been receiving phone calls and emails

seeking information on developing California/West Coast itinerary.

Theme based itineraries are becoming very popular, specially self-drive and wine & food. We

have been assisting several travel agents in Delhi, Mumbai, Chennai and Bangalore to develop

theme-based holidays.

Regular Sales & Tele Calls to Travel Trade. Working closely with several travel agents to

included new locations and additional nights in California to increase higher numbers of

travellers to California. Encouraging & assisting several agents across India to promote theme-

based holidays during this summer season.

Regular dissemination of Californias collateral, images, videos to travel agents in Delhi, Mumbai,Bangalore & Chennai.

Emailed The Find Yourself California monthly letter to major travel agents across India. This

months theme was Family Fun.


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Consumer

Consumer Advertisement Co-ops

We have partnered with the Vacations Exotica, Thomas Cook, and Kuoni to jointly do consumer

cooping. The objective of these co-ops is to get branding & visibility to a wider audience on a

national level. These operators have increased the number of days or new locations in California on

their West Coast brochure.

Vacations Exotica Group Brochure in place, they have also redone their group& FIT

itinerary to include various attractions to emphasis on the diversity of California. They are

the first tour operator to include an overnight stay in Monterey. We have already started

advertisements on a national scale and a sample of the ad is shown below. The content and

the design have been approved by Vacations Exotica and CTTC. The main focus is on

promoting self drive in California.

Thomas Cook The itineraries are focused on self drive holidays in California, which includes

San Francisco, Los Angeles and San Diego. We are waiting for the schedule dates of

advertisement. Below is the sample of the design.

Kuoni Travel Finalized the co-op and itinerary. Waiting for schedule and final design.


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Digital Promotion We are working on the final works for the uploading. Once the trial upload

is completed we will go ahead with sending the banners to the websites we have selected. We

will also be sending out email blast informing the entire database which includes Travel Agents,

Corporate, Airlines heads etc about the launch of this program. This will be a contest based

promotion, where we will upload our Banners on major business sites which will show iconic

images of California and talk about the contest where the winner of the contest will win a free

trip to California. Objective of this digital promotion is to get maximum number of people on the

India CTTC website www.visitcalifornia.in

Asia Spa Awards We are participating in the Asia Spa Awards event which will take place in

March, 2011. The event is celebrated to honor the 7 th year anniversary of Asia Spa Magazines,

India. The Asia Spa Awards will not only recognize & encourage the rapidly emerging Spa and
http://www.visitcalifornia.in/http://www.visitcalifornia.in/http://www.visitcalifornia.in/http://www.visitcalifornia.in/


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Wellness industry but also recognize those individuals who have contributed towards this

industry.

o CTTC will get brand visibility among the upmarket urban professionals who are leading a

life of luxury.

o CTTC will be the only destination sponsor of this event.

o CTTC will receive database & detail information on the HNIs.

o CTTC will also receive media & trade coverage in all the EMM publications-AsiaSpa,

MillionaireAsia, Asia-Pacific BOATING India, Selling World Travel and Designer Mode

Dailies. The readers of Asia Spa India are high end /HNI global travellers and are prolific

spenders.

Meetings:

o NDTV In discus sion with NDTV Goodtimes (Indias first lifestyle channel) for an exclusivetelevision program /show

o NDTV Goodtimes caters to a largely cosmopolitan audience that is young andaffluent. Some of the shows are on health, healing, food, travel to engage theviewers

o Our goal is to get on one or more television shows about California.

o Airline meetings--The objective is to discuss joint promotion & FAM trips to California.

o Emirates Airline In discussion with Emirates Airline about a travel trade FAM,

however, at this point, they do not have enough budgets to support a FAM. They

can only offer us complimentary tickets and want CTTC to take care of all the ground

arrangements. We were unable to do a FAM for this year for the same reasons

mentioned above.

o American Airlines-In discussion for one or two lifestyle media FAM. They do nothave fund to support a travel trade FAM.


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Media

We are giving information to the media, publication contacted and coverage expected tobe specific:

Travel Trade

1. Selling World Travel : Caving in California.

2. Todays Traveller : Events in California.

3. Travel Biz Monitor: Events in California.

Lifestyle

1. Beauty and Lifestyle: Captioned Spa Images

Mainlines

1. Mail Today: Events in California.

3. Mint Lounge: Events in California.

Articles Appeared in Major magazines: Travel Trade

Express Travel World CALIFORNIA TRAVEL AND TOURISM COMMISSION.

Todays Traveller Newswire LOVE IS IN THE AIR.

Travel Gazette India CALIFORNIA TOURISM TARGETS INDIAS SAILINGFRATERNITY.

Travel Trends Today - CTTC JOINED HANDS WITH JAGUAR ASIA BOATINGREGATTA.

Travel Newsletters

Travel News America-MUST DOS AND VISITS FOR HONEYMOONING COUPLES IN CALIFORNIA.

Travel Websites

Express Travel World- CALIFORNIA TRAVEL AND TOURISM COMMISSION.

Consumer Websites

Launchmantra.com - MUST DOS AND VISITS FOR HONEYMOONING COUPLES IN CALIFORNIA.


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Businessreviewindia.com - MUST DOS AND VISITS FOR HONEYMOONING COUPLES

IN CALIFORNIA.

Media Publicity Report

Market: INDIA

Year: 2010

Travel TradePublications

DetailsMonthly /Fortnightl

yHeadline Date of Issue

Circulation

(Magazine &Newspaper)

Advertising-

Equivalent Valuein $ US

ExpressTravel World

MonthlyTravelTradeMagazine

CaliforniaTravel &TourismCommission

February 11 32,000 25,00 $US

TravelGazette India

MonthlyTravel

TradeMagazine

CaliforniaTourism targets

India's sailingfraternity

February 11 22,000 800 $ US

Today'sTraveller


Love is in theair

February 11

75,000

13,333 $US

Travel TrendsToday


CTTC Joinedhands withJaguar AsiaBoating Regatta

February 11

40,000

833 $ US

TravelNewsletters

Travel NewsAmerica(Intermedia)

E-Newsletter

Must Dos andVisits forHoneymooningCouples inCalifornia

20 February 11 75,000 812 $ US

TravelWebsites


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expresstravelworld.com

TravelWebsite

CaliforniaTravel &TourismCommission

February 11 50,400monthly visits

800 $ US

ConsumerWebsites

launchmantra.com

ConsumerWebsite


8 February 11 2,400monthly visits

450 $US

businessreviewindia.in

ConsumerWebsite


14 February 11 76,900monthly visits

933 $ US

Total20,461 $US


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february india travel ind report

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