february 4-17, 2014 section a

February 4-17, 2014 lbbusinessjournal.com

HealthWiseTake Your Heart To Health

See ColumnSection B, 0

The College

Of Business

Administration

At CSULB

Students Handling

Real Money

See Page 4

PART III IN A SIX-PART SERIES

1984: Grand Prix Finds A New Formula For Success

PART II IN SERIES

MayoralCandidates –

ExceptLowenthal –Respond ToQuestions

(Publisher’s note: To mark April’s 40thToyota Grand Prix of Long Beach, theBusiness Journal has teamed up with theGrand Prix Association of Long Beach topresent a series of articles highlightingAmerica’s #1 street race.)

� By GORDON MORRIS, Staff Writer, Grand PrixAssociation of Long Beach

I n the early 1980s, money andpolitics ruled the international

motorsports world . . . and theGrand Prix Association of Long

Beach (GPALB) found itselfsquarely in the middle of it all. A 1981 treaty between the two

warring parties overseas – FISAand FOA – had resulted in theConcorde Agreement and twopowerful men – BernieEcclestone and Jean-MarieBalestre – now ruled FormulaOne (F1) with iron fists.The Toyota Grand Prix of Long

Beach contract with them expiredin 1983, and GPALB President

(Please Continue To Page 23)

A Push ForTransparency

In LaborNegotiations

Councilmembers ToDiscuss At Tonight’s(February 4) Meeting

� By SAMANTHA MEHLINGER

Staff Writer

A fter the transparency ofcollective bargaining

negotiations between publicemployee labor groups and citymanagement was questioned lastyear by some Long Beach CityCouncilmembers, includingGerrie Schipske and JamesJohnson, the city attorney mayinvestigate the development of acity ordinance promoting civicopenness in such negotiations, ifdirected by the city council attonight’s (February 4) meeting.A recommendation from 3rd

District Councilmember GaryDeLong and Schipske asks thecity attorney to review the City ofCosta Mesa’s “civic openness innegotiations” ordinance andreport back on the feasibility ofadopting a similar ordinance inLong Beach.Councilmembers have been

talking about implementing suchan ordinance for as many as fiveyears, DeLong told the BusinessJournal. “I’m encouraged thatwith this plan, it appears there ismomentum to create more trans-parency in the city’s labor negoti-

First Of 14 New Gantry Cranes Installed At Middle Harbor� By SAMANTHA MEHLINGER

Staff Writer

T he first two of 14 gantrycranes have been installed

at the Port of Long Beach’s(POLB) Middle Harbor redevel-opment project currently underconstruction. The cranes are forLong Beach Container Terminal,a division of OOCL.

Unlike other cranes in the port,these can pick up two containersoff of a vessel at once, accordingto Art Wong, assistant director ofcommunications for the POLB.“They are the biggest, fastest andmost technologically advanced inNorth America,” and are able towork the world’s largest containerships, Wong added. Anthony Otto, president of

Long Beach Container Terminal,told the Business Journal that hiscompany is proud to receive thefirst delivery of ship-to-shorecranes for the Middle Harborproject. “These cranes rankamong the most sophisticatedand largest container cranes inthe world,” Otto said. “We’reproud of that fact and we’repreparing for our future.”The Middle Harbor project

combines two aging terminalsinto one larger terminal that isable to accommodate the world’slargest ships. The project is cur-rently in its first phase, whichshould be completed by May of2015, according to ActingExecutive Director Al Moro. Wong noted that $485 million

of the project’s amended $1.314billion budget has been expendedup to this point. �

Damon Dunn

Robert Garcia

Doug Otto

Gerrie Schipske

QuestionThe headlinefrom the

Long BeachPolice

Departmentread: “2013CrimeStatistics

Show LowestReportedViolent

Crimes In 41Years.” DoesLong Beachneed to hiremore policeofficers?

QuestionWhat

experiencedo you havethat enablesyou to

understandchallengesfaced by

businesses inLong Beach?

Turn To Pages 20-21To Read Their Responses

The Business Journal presentsPart II in a series asking the topmayoral candidates to respondto two questions. CandidateBonnie Lowenthal did notrespond. All candidates were e-mailed the questions at the sametime and were previouslyalerted about the process used.

The tallest gantry cranes in the Port ofLong Beach arrived recently fromChina for use by Long Beach ContainerTerminal upon completion of theMiddle Harbor redevelopment project.The gantry cranes are manufacturedby the Shanghai Zhenhua HeavyIndustry Co., Ltd. (Photograph by the Business Journal’s Thomas McConville)

Program RenamedInnovation Fund SoCal

With Launch Ofinnovate!socal Conference

� By TIFFANY L. RIDEREditor

T o help launch job-creating,high-growth startups in the

region, the entrepreneur seedfunding pilot program at LongBeach City College (LBCC) is

accepting applications for four$25,000 grants and one $100,000interest-free loan startingFebruary 21.The pilot program, which began

in 2013, mirrors Lorain CountyCommunity College’s partnershipwith the Ewing Marion KauffmanFoundation. Originally calledInnovation Fund America, theprogram has been renamedInnovation Fund SoCal, accordingto Sheneui Weber, executivedirector of LBCC’s Department ofCollege Advancement andEconomic Development. Weber and Jesse Torres,

regional director for theCalifornia Small BusinessDevelopment Center’s Los


FOCUS ON BUSINESS AND EDUCATION

Entrepreneur Seed Funding PilotProgram To Begin AcceptingApplications This Month

Long Beach Business Journal2599 E. 28th Street, Suite 212Signal Hill, CA 90755-2139562/988-1222 • www.lbbusinessjournal.com

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Meet St. Anthony High’s Gina Rushing Maguire

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Pages 18-19

INSIDE THIS ISSUE2 Long Beach Business Journal February 4-17, 2014

Succession Planning“Only 17% of 3,000 nonprofits report that their organizations

have a written succession plan.”The Chronicle of Philanthropy

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3 Newswatch• Minimum Wage Citations Against BYD Dropped• Beach Plaza Project Hearing Expected In March• Long Beach City Hall News In Brief• Update: Fire Department’s Rapid Medic Deployment Pilot• Organizations Invest In Common Operating Picture (COP)• Cyber Security: Keeping The Ones And Zeros Safe

14 Business & Education Focus• Schools, Organizations Working To Promote STEM• Entrepreneur Seed Funding, continued from Page 1• Proposed State Budget: Funding Increases For Education• She Reinvigorated St. Anthony High School• Jane Close Conoley Named New President Of CSULB

20 PoliticalWire• Long Beach Mayoral Candidates Answer Questions• PoliticalWire News/Events

23 Grand Prix Highlights• Third In A Series, continued from Page 1

24 Photo Spreads• State Of The Port• State Of Trade And Transportation

26 Encore – People In The News

Section BThe Business Of Weddings• New, Unconventional Spaces Become Wedding Venues• Local Spaces Experience Uptick In Wedding Bookings• Top Wedding Trends To Watch In 2014

10 PerspectiveRealty Views Lack Of Housing Demand Is The Real Issue By Terry RossEffective Leadership What Would You Give Up For The Internet? By Mick UklejaHealthWise Take Your Heart To Health By Gregory Thomas, M.D., MPHThird Sector Report Cooling Down The Hottest Topic In The Nonprofit Sector By Jeffrey WilcoxBusiness Law An Unsuccessful Attempt To UnmaskUnlawful Telemarketing By Tom Ramsey

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NEWSWATCHFebruary 4-17, 2014 Long Beach Business Journal 3

Minimum WageCitations For ChineseBus Manufacturer

Are DroppedRulings On Other Citations

Yet To Be Determined


Staff Writer

Bus manufacturer Build Your Dreams’(BYD) claim that it had not violatedCalifornia state labor laws by paying work-ers less than minimum wage was substanti-ated when the state dismissed the citationlast week, BYD’s attorney Lanny Davisannounced last Tuesday.Representatives of BYD, the company

that holds a contract with Long BeachTransit to build 10 zero-emission buses,presented documents to the state depart-ment of industrial relations’ (DIR) laborstandards enforcement division whichDavis said proved that five Chinese BYDemployees working temporarily at BYD’splant in Lancaster last year were paid $12 to$16 an hour. The department was satisfiedwith the paperwork and dismissed the mat-ter, according to a statement from Davis.However, Davis said the state contended

the company should have paid the workersin U.S. currency rather than their home cur-rency. BYD agreed to pay $1,900 “in the

spirit of resolving this matter,” Davis said.The state has yet to rule on two other

alleged labor law violations, according toPeter Melton, a public information officerfor the DIR. At a hearing last Tuesday,BYD appealed a citation that allegedemployees were “paid wages with itemizedwage statements containing inaccurate orincomplete information,” which wouldresult in a $74,500 penalty, Melton told theBusiness Journal via e-mail. BYD alsoappealed a citation for “failure to providerest periods,” which would result in a$9,755 penalty, he added. Davis said that the employees in question

“were permitted to take one 20-minute restbreak” rather than two 10-minute rest breaks.Melton estimated that a decision on bothcitations should be made by February 20. �

Beach Plaza HotelProject Hearing

Expected In MarchOwnership Could Pay Over

$1 Million In Mitigation Fees ToMove Forward On Modified Design


The California Coastal Commission iscoming to Long Beach for its March 12-14meeting, where the future of the proposed

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NEWSWATCH4 Long Beach Business Journal February 4-17, 2014

Beach Plaza Hotel project is likely to bediscussed.The hearing, to be held at city council

chambers in city hall, is expected toinclude vetting mitigation requirementsfor the project’s hotel rooms to ensure theproposed project, as designed, meets thecity’s local coastal plan in terms of use.The project would convert the currenthotel at 2010 E. Ocean Blvd. to a mixed-use, 72-unit hotel property with 33 resi-dential condominiums, a beachside caféand a street-level restaurant. Based on coastal zone requirements,

the “affordable” room rates currentlyoffered at the Beach Plaza Hotel shouldbe applied to the new hotel rooms in theproposed mixed-use project because itlies within the coastal zone. Instead of applying an “affordable”

room rate, ownership could pay a mitiga-tion fee of $30,000 per room, plus cost ofinflation going back to 2007, accordingto Mike Murchison, who representsBeach Plaza Hotel’s ownership.To avoid paying any mitigation fees,

the hotel ownership is allowed to revertback to an earlier project design approvedby the city council in 2007. That designincluded 40 hotel units and 56 condo-miniums. The commission’s vote inDecember triggered the 2007 entitle-ment, though it is unclear if the ownerswill utilize it.The project came before the commis-

sion due to an appeal from UNITEHERE Local 11, a labor group that rep-resents hospitality workers at hotels inthe Long Beach area. The appellant,

Rachel Torres, cited concerns with themodified project proposal – specificallyparking, increased noise, traffic conges-tion, demolition and inconsistency withthe California Coastal Act. Having garnered approval from the city

council, the proposed project meets thecity’s parking code requirements and willalso have a valet service to further reducecongestion. The agenda for the commission’s

March meeting should be available laterthis month. �

Long Beach City HallNews In Brief


Staff Writer

Living Wages For Airport, ConventionCenter – The Long Beach City Councilhas a reading of a living wage ordinancefor retail and food and beverage conces-sions employees of the Long BeachAirport and Long Beach Convention &Entertainment Center tonight (February 4).Last week, the council requested that theordinance be amended to include retailworkers. Because this was considered asubstantive change to the ordinance,tonight counts as a first reading. The ordi-nance would require retail and food andbeverage concessionaires to pay their full-time and part-time workers $13.26 perhour. At the January 21 meeting, 3rdDistrict Councilmember Gary DeLongnoted that increasing workers’ wageswould likely mean an increase in prices atrelated businesses.

Marijuana Tax Ballot Measure –Tonight the city council votes on a ballotlabel for Measure A, a marijuana tax ini-tiative, to be included in the April 8 pri-mary nominating election. The ballotlabel asks if the city should impose a gen-eral tax on marijuana businesses set at 6to 10 percent of annual gross receipts. Atax on “cultivation sites” would be set at$15 to $50 per square foot annually. Thepurpose of the tax would be to “protectcity services such as 911, police and fire,parks, libraries and public infrastructure.”SEADIP Outreach – The city has

begun holding meetings to give the LongBeach community a chance to provideinput on modifying the Southeast AreaDevelopment and Improvement Plan(SEADIP). The plan provides guidelinesfor developments in a 1,500-acre area ofSoutheast Long Beach. “The effortincludes a community advisory commit-tee, outreach events, community meet-ings and other online community engage-ment opportunities,” Mayor Bob Fostersaid in a statement. A city booth provid-ing SEADIP project information is goingto be at the Southeast Farmers’ Market atthe Alamitos Bay Marina this Sunday,February 9, from 9-11 a.m.Contract To Replace City Systems –

The city council is voting on a $457,620contract with Plante & Moran, PLLC, forprofessional consulting services relatedto planning and acquiring replacementsystems for the city’s finance and humanresources departments. The council isalso voting to increase appropriations inthe general services fund by $10 millionto transfer to already budgeted funds. As

Students HandlingReal Money

The Student-Managed Investment Fund(SMIF) Program, cre-ated in 1995 with thevision and support ofdonors and faculty,enables graduate andundergraduate studentsat CSULB to partici-pate in a team-ori-ented, real-world,investment manage-ment experience. Thisyear, after three “bootcamps” held over thesummer, a final teamof 22 students wasselected to managethree portfolios worthover a quarter of a mil-lion dollars and investin a variety of stocks,bonds, and ETFs. Teammember Gregory Rossreflects back on hisparticipation in this

year’s program:“I was privileged to be accepted into the

SMIF program and it has proven to be one ofthe most unique and challenging classes Ihave ever taken. Beyond the nerve-wrackingexperience of handling real money, we alsoparticipated in the Chartered FinancialAnalysts Society of Orange CountyFoundation’s (CFAOCF) Request forProposal competition on November 22,2013. The team researched and presented theevaluation of the economies of the world,and the specificity of the domestic or inter-national industry funds and stocks selectedas our choice of action. The outcome: afterhundreds of hours of work and copiousamounts of poor food and drink, we werechosen as the winners, beating out runners-up UCI, Chapman University, and Cal StateFullerton. As a result, the SMIF programwill manage a portion of CFAOCF’s portfo-lio for another year.”“The required critical thinking skills,

teamwork, and exposure to the world offinance and investments provide knowledgeof such a broad array of financial concepts,reporting institutions, and several otheractors that the world of investments becomessecond nature. To hear members of a grouptalk to one another before taking this class isto listen in on some kind of foreign lan-guage, but in only a few months, the SMIFstudents are able to talk with industry profes-sionals confidently, in networking and otherfinancial events held by Bloomberg andCFAOCF.”(The College of Business Administration

at Cal State Long Beach is an AACSBaccredited business school that providesundergraduates and MBAs with the knowl-edge and skills necessary to be successful intheir careers and to propel the economicdevelopment of our region.) �

By Dr. PeterAmmermann, Directorof the SMIF Program

Long Beach Fire Department Promotions, HonorsMembers of the Long Beach Fire Department (LBFD) gathered January 30 at department headquarters for a ceremony to recognize recently pro-moted employees. Pictured, top row, from left, are: newly promoted Assistant Chief Chris Rowe; Deputy Chief and Fire Marshal Rich Brandt;Administration Bureau Manager David Honey; Marine Safety Chief Randy Foster; Deputy Chief Mike Sarjeant; and Assistant Chief Dave Kean.Pictured, middle row, from left, are: newly promoted Deputy Chief Dave Segura; Marine Safety Chief Officer Kevin Bradley; Capt. Robbie Grego,firefighter of the year for 2013; Dan Cunningham, promoted to dispatch supervisor; and Administrative Analyst Arlen Crabtree, who is theemployee of the year for 2013. Pictured, bottom row, from left, are: newly promoted Marine Safety Officer Tristan Balsillie, Capt. Jon Daniels;Battalion Chief Tim Rasmussen; Battalion Chief Jim Underwood; and Fire Chief Mike DuRee. The department headquarters are at 3205 Lakewood Blvd.(Photograph by the Business Journal’s Thomas McConville)

By Gregory RossCandidate, College ofBusiness Administration

Beach Plaza Hotel(Continued From Page 3)



part of the fiscal year 2014 budget, thecity council approved a plan to replacethese departments’ management systems,which include accounting and financialreporting, budget development and man-agement, account payables and receiv-ables, fixed asset and inventory manage-ment, payroll and timekeeping, employeebenefit management and other functions.The contract with Plante & Moran is forthe selection of a replacement system andrelated initial work.$10 Million For Project Management

Contracts – Councilmembers vote tonighton two-year contracts with five firms forproject management services to oversee the

city’s capital improvement projects.Currently, the city has $100 million in cap-ital improvement projects underway,according to a staff report from the citymanager’s office. The report indicates thatany work not currently budgeted may onlyproceed when appropriations are approvedby the city council. Airport Tenant Lease Changes – The

city council votes tonight on amendmentsto the Long Beach Airport’s Parcel J(located off of Spring Street and TempleAvenue) lease agreement. The amendmentsinclude changing the legal description ofthe parcels under the lease to reflect theirtrue boundaries and adjusting a commonarea map to do the same. Insurancerequirements in the lease are also going tobe modified to align with current tenant

operations. Kerry Gerot, public affairs offi-cer for the airport, told the BusinessJournal that the amendments are meant to“clean up” the lease agreement, whichaccording to a staff report has some legallyfaulty language. Gerot added, “The tenantsare in support of this and some will be atthe city council meeting to speak in favor.”More Than $1 Million For Computers

– The city council votes on a $1,157,552contract with Paradigm System Solutionsfor 342 Toughpad mobile computers attonight’s meeting. The devices are to beused in fire, harbor and police departmentvehicles. They are meant to improve“region-wide situational awareness, infor-mation sharing and operational efforts,”according to a staff report from the depart-ment of technology services. The contract

amount is funded by the Urban AreaSecurity Initiative Grant.Medical Bill And Ballot Opposition –

The city council votes tonight on whetheror not to oppose bills or ballot measuresthat would weaken the Medical InjuryCompensation Reform Act. The 1975 actconsists of statutes meant to ensure thatinjured patients are fairly compensated, tokeep medical liability rates in check and tolimit frivolous law suits, according to theresolution drafted by the city attorney.Drought Presentation – The Long

Beach Water Department reports to the citycouncil tonight on the statewide droughtand how Long Beach may prepare forpotential impacts. Gov. Jerry Brownrecently declared the statewide drought.Coastal Commission Ruling Delay –

The California Coastal Commission is vot-ing on February 13 to extend the time limitto act on an amendment to the City of LongBeach’s Local Coastal Program. Doing soallows time for a local hearing prior toapproving the amendment, which pertainsto new regulations addressing moratori-ums, crematoriums and mortuaries as wellas fortunetellers, secondhand dealers andhome-based occupations.$13 Million For Mobile Home Park –

Councilmembers on January 21 approvedthe issuance of $13 million in revenuebonds from the California MunicipalFinance Authority (CMFA) to benefit LasBrisas Mobile Home Park. CMFA awardedthe funds to Villa del Arroyo Moorpark,LLC, which wishes to purchase and makeimprovements to the mobile home parklocated at 400 E. Arbor St. A staff reportfrom the city’s financial managementdepartment says the project “will helpensure the long-term protection of low-income housing options.”More Than $2 Million For Bixby Park

– The city council on January 21 approveda $2.45 million contract with BitechConstruction Company, Inc. for improve-ments to Bixby Park. Improvements aremostly concentrated to the bluffs alongOcean Boulevard from 1st Place to 36thPlace. They include grading and installingretaining walls, railings, a concrete path,stairs, lighting, a recycled water irrigationsystem, drainage system and more. Theseimprovements are meant to create betterpedestrian access to the beach. �

City Hall News In Brief(Continued From Page 4)

New State Law Makes Sales-Hiding Software

Programs AndDevices A Crime

The California State Board ofEqualization issued a press release lastmonth reminding people that a new law(Assembly Bill 781) went into effectJanuary 1 that “makes it a crime for anyoneto knowingly sell, purchase, install, trans-fer or possess software programs or otherelectronic devices that are used to hide orremove sales and to falsify records.”Violators of the new law could be sen-

tenced up to three years in country jail,fined up to $10,000 and be required to payall illegally withheld taxes, includingpenalties and interest. �


ations,” DeLong said. “Long Beach resi-dents deserve to know what is going onbehind closed doors.”Costa Mesa’s ordinance requires that the

city hire an independent negotiator whencollectively bargaining with publicemployee labor groups. It also requires aneconomic impact analysis of each contract,the results of which must be publiclyreported 30 days prior to negotiations.Another key component of the ordi-

nance is that councilmembers must dis-close if they have had communicationsabout public employee labor negotiationswith representatives of involved bargain-ing groups. The council must also pub-licly report prior offers or counter offersto contracts after closed session meetingsand what the fiscal impact on those offerswould be to taxpayers.Additionally, before the Costa Mesa City

Council may vote on city employee con-tracts, those contracts must be discussed ata minimum of two city council meetings. “What’s positive about Costa Mesa is

that they work through a collaborativeprocess with their labor organizations,”DeLong said. “Both sides saw the benefitto this.” The request to investigate such anordinance stems from the desire to “leavethis city in good shape for the next coun-cil,” he explained.No councilmember or city representative

had reached out to the Long Beach PoliceOfficers Association (POA) about investi-

gating such an ordinance for Long Beach,according to POA President Steve James. “It’s an absolutely ridiculous idea,”

James told the Business Journal.“Contracts need to be negotiated betweenthe two parties. . . . Trying to negotiate acontract in public would, first of all, takeforever. Second of all, you would have anunbelievable amount of unrealistic expec-tations created on both sides where I maynever be able to get it passed.”James added that he is “100 percent in

favor” of publicly disclosing contractsonce they are negotiated, but not before.“We don’t want to know how a sausage ismade. We want to know how it tastes. Iam all in favor of any sort of trans-parency where it provides the communitymore time to have input on our contractonce it’s done, but not while we’re mak-ing the sausage.”Taking a place like Costa Mesa,

“where their labor relations are at an all-time low and using that as an example forwhat we ought to follow” is unwise,James argued. “So, we’re 100 percentopposed to it,” he said.According to Dave Sterling, a repre-

sentative of the International Associationof Machinists and Aerospace Workers,the union was aware of the issue as ofFriday and may address it at the councilmeeting tonight. There is no time requirement attached to

the item, so at this time it is unclear whenthe city attorney must report back with hisfindings if the item is approved. �

Collective Bargaining(Continued From Page 1)



Sixteen months after the Long BeachCity Council voted to allow the city’s firedepartment to pursue a new paramedicstaff ing model pilot program, rapidmedic deployment (RMD) is just aroundthe bend.The fire department’s biggest hurdle is

implementing electronic patient carereporting, in addition to preparing a con-tingency plan and having the city man-ager submit a letter approving RMD. TheRMD pilot program would temporarilychange the current practice of having twoparamedics arrive at a scene on a singleadvanced life support ambulance to hav-ing those two paramedics arrive in sepa-rate units – one on an ambulance andanother on a fire vehicle.Long Beach Fire Chief Michael DuRee

told the Business Journal that the depart-ment has contracted with the vendor ESOSolutions to provide hardware and softwarefor electronic patient care reporting. Thecompany promised to “create the programand modify the software to make sure thatit suits our needs,’” DuRee said. The system is in place for testing and a

software update is expected later thismonth. Once the software has beenupdated, DuRee said he expects the sys-tem to be functioning at the standardsrequired to implement RMD by lateFebruary or early March – just before thenext meeting of the Los Angeles CountyEmergency Medical Services (EMS)Commission on March 16.Those standards, to be set by the EMS

Commission, are being finalized as part ofan evaluation and monitoring draft plan.The draft was prepared using data on theproposed RMD pilot project submitted tothe EMS Commission in May 2013. According to the draft plan, data was

collected in calendar year 2012 using thecurrent staffing pattern to create a base-line from which to compare data gatheredduring the RMD pilot. Three areas ofclinical care criteria were selected toform the baseline data – cardiac arrestcalls, chest pain calls and trauma calls.Data includes number of calls respondedto, average response time and first arrivalof on scene units. “What we’re defining in the plan now are

things like the times the providers are col-lecting data,” Richard Tadeo, assistantdirector of the Los Angeles County EMS

Long Beach Fire Department’s Rapid Medic Deployment Pilot Closer To Implementation

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Agency, told the Business Journal. “Howwe define on-scene time has to be the sameparameter that the electronic medicalrecord system is capturing.” The final plan is expected to come

before the EMS Commission for approvalat the same time the Long Beach FireDepartment provides evidence to the com-mission that it has met the three remainingrequirements for implementing RMD.

When that would happen is hard to say,according to Tadeo. “It’s hard to guess atthis point because their target date haschanged so many times,” he said. �

Long Beach Fire Department Captain Dwayne Preston holds the paper form for patient medical recordkeeping while displaying the department’s newelectronic patient care reporting device. The device is currently being tested for full implementation as soon as this spring. Inset photo: The system allowsusers to input data on injury or medical issues by pinpointing the affected area on the body. (Photographs by the Business Journal’s Thomas McConville)



Staff Writer

More business districts are investing insecurity cameras to integrate with theLong Beach Police Department’s (LBPD)Long Beach Common Operating Picture(LBCOP), a network of cameras used bythe LBPD to address and prevent crimi-nal activity.Last month, the city advisory commis-

sion for the Belmont Shore Parking andBusiness Improvement Area (BSBIA),which covers 2nd Street from Bay ShoreAvenue to East Livingston Drive, approvedusing commission funds to purchase secu-rity camera equipment for the BSBIA.From 14 to 16 cameras are being purchasedfor $70,000 to $80,000, according to com-mission documents and William Lorbeer,commission chair. To his knowledge, criminal activity has

not increased in the area, but having thecameras would give police an additionaltool to prevent and deter crime, Lorbeersaid. “I think the commission’s and theBSBA’s thought was that anything wecould do to help the police do a better joband help protect our investments and busi-nesses is a good thing,” he said.The city “will put a pair of cameras at

every other intersection going along theentire 14-block strip,” Lorbeer explained.Once mounted to traffic light poles, thecameras will face the street and sidewalks,and have the ability to rotate and zoom inand out, he said. “That will allow the policeto have a real time or live view, and willallow them to record events,” he added.The high-definition technology shouldallow the police to read license plates andidentify suspects, if necessary.Funds to purchase the cameras come

from city parking meter revenues that arepart of the BSBIA Advisory Commission’sbudget, according to Lorbeer.The Long Beach Area Convention &

Visitors Bureau (CVB) and DowntownLong Beach Associates (DLBA) are alsoinvesting in the LBCOP system, havingpooled funds last summer to purchase 60

security cameras for Pine Avenue to beused with the system. Thanks to downtown businesses joining

the effort, there are now 75 to 80 camerasset for installation in Downtown LongBeach in March, according to SteveGoodling, president and CEO of the CVB.For instance, earlier this month the City

Place Long Beach shopping center indowntown donated seven cameras to thecity for use in the LBCOP network. All ofthese cameras are being gifted to the cityfor the police department’s use.“We wanted to give the police the best

tools available so that if and when therewere incidents, they could easily and

Individuals and businesses may give the Long Beach Police Department access to their security camerasby signing up through the Community Camera Partnership at www.longbeach.gov/police/lbcop/.(Photograph by the Business Journal’s Thomas McConville)

Long Beach Organizations Invest In Long Beach Common Operating Picture (COP)

“We wanted to give the police the

best tools available so that if and

when there were incidents, they

could easily and quickly go to the

video to see what was done.”

Steve Goodling, President/CEOLong Beach Area Convention & Visitors Bureau


quickly go to the video to see what wasdone,” Goodling told the Business Journal.“We also wanted to give the [city] prosecu-tor’s office the best digital information forprosecuting,” he added. Signs are to beplaced in the area to alert the public to thecameras’ presence, which may also help todeter crime.Kraig Kojian, DLBA president and CEO,

said that since investing in closed circuittelevision technology 10 years ago, theDLBA has seen a positive effect in thedowntown area. Now, he said, “By partner-ing with the CVB and the Long BeachPolice Department, we are able to con-tribute to a more global network that

enhances the coverage to fight crime withadvanced technology.” The cameras are not monitored 24/7, but

are tapped into when LBPD is aware of anongoing crime or needs to access a record-ing, according to Karen Owens, administra-tor for the community engagement divisionof LBPD. The cameras may also be accessedin real time during large city events, such asthe Toyota Grand Prix, she added.Individuals and businesses may add their

cameras to the LBCOP system by signingup for the Community Camera Partnership.Sign-up forms and camera system specifi-cation requirements are available atwww.longbeach.gov/police/lbcop/.

“The forms are coming in. It is beingencouraged through all the patrol divi-sions,” Owens said. Getting individuals andbusinesses to sign up is still “a slow buildin the sense that not everyone is even awarethat it exists,” she added.Lorbeer said that while he encourages

Belmont Shore businesses to sign up forthe camera partnership, many owners arereluctant to do so. “I think the businessowners are fearful that somehow it couldcome back and hurt them,” he said.Owens pointed out that individuals or

businesses signing up for the program canchoose what access LBPD has to theircameras, if the cameras’ equipment is

sophisticated enough to allow for limitedaccess. She said that feedback from thoseparticipating has been positive. Since implementation, investigators

have requested video footage from theLBCOP network on 32 occasions in 2012and 2013, according to Nancy Pratt, pub-lic information officer for LBPD. “Itreduces the amount of investigative effortthat needs to go in when you have a photoor video of a suspect,” Owens said.Total, there are about 400 cameras in the

LBCOP system, but with investments fromthe downtown area and Belmont Shore,that number is soon to grow. �


� By MICHAEL GOUGIS

Contributing Writer

Plans, documents, technical drawings –they’re not kept in safes anymore. No onelocks them in their desk drawer as theyleave the office at the end of the day. Inmost cases, they don’t “exist” in the sensethat they have for thousands of years.Like so many other “things” of value

today, more and more, plans, designs anddrawings for everything are code, lines ofones and zeros on a computer screen. Andtrying to keep those digitalized files safe andout of the wrong hands forms the newestfrontier of corporate and defense security.

Cyber security – the protection of tech-nical data in a wide variety of forms – isso critical that some say that one of thebiggest threats to the nation doesn’t comein the form of a bomb or a gun, but in theform of a computer hacker or a corruptedor stolen program file.And this is the thought behind the panel

discussion on “Cyber Security,Counterfeit Parts & Materials: AnEscalating Global Challenge forAerospace & Defense Manufacturers,”scheduled for the upcoming AeroDefManufacturing Summit and Exposition atthe Long Beach Convention &Entertainment Center.

“A lot of people talk about the nextcyber 9/11. When people think of attacks,they think of outwards attacks where youcan see things like bombs going off orbuildings collapsing,” said Jim Fisher,director of operations, National Centerfor Defense Manufacturing & Machiningand one of the panelists at the event,scheduled for February 25-27.“But when you talk about cyber, it’s

something you can’t necessarily see untilit occurs. That can be very dangerous. Itneeds to be taken very seriously. It canhave huge impacts on our economy andeven our national security.”The issue is so critical that Pentagon

officials have recently announced plansto step up the protection of even non-clas-sified information.“Stolen data provides potential adver-

saries extraordinary insight into the UnitedStates’ defense and industrial capabilitiesand allows them to save time and expensein developing similar capabilities,”Secretary of Defense Chuck Hagel wrotein an October 10 memo on “SafeguardingUnclassified Controlled TechnicalInformation.”In that memo, Hagel outlined several

plans to increase the security on evenuncontrolled technical information “thatresides on or passes through defense con-tractor systems or networks,” and orderedthe department to propose an amendmentto federal security regulations for defensecontractors. In November, Pentagon offi-cials approved new rules that would requiredefense contractors to tighten their com-puter security procedures and to report anycyber intrusions that resulted in the loss ofcontrolled technical information.But increasing the level of protection on

electronic files isn’t easy. Just ask theRecording Industry Association ofAmerica (RIAA), which has seen file-shar-ing nearly destroy the entire entertainmentrecording business. (Things are so bad forthe RIAA that the group has been reducedto begging schools to introduce anti-piracylessons into kindergarten and elementaryschool curricula, and no, I’m not kidding).While it obviously is harder to steal the

wing design of the next-generation fighterplan than it is to download a copy of or ille-gally stream the latest “Iron Man” movie,the problem at its core is the same. The“thing” in question is nothing more than adigital file, a collection of ones and zeroson a computer screen.“Everything is done by code. Everything

is designed by machines. Nothing isdesigned by people drawing things withpencils. It’s all done mechanically. Andthat’s the problem,” said Richard “Dickie”George, senior advisor for Cyber Securityat the John Hopkins University AppliedPhysics Laboratory.“What we find is that we don’t always

know about where the parts come from,whether they provide all of the securitythey need, or even if they have other char-acteristics that you don’t know that theyhave,” Dickie added. “In some sense, it’svery hard to really certify, because if youlook at the amount of code that we have inmany of these products, it’s very hard to goin and see what all of the code is doing.When you think the code is doing onething, it’s actually doing something else.”Protecting that code, obviously, pres-

ents challenges that are, simply put,unique in human history. It’s almost hardto fathom that someone halfway aroundthe world could, without ever setting footonto your property, steal not just the plansfor a sophisticated piece of machinery,but the instructions to machining toolsthat will carve out or build the partsneeded for that piece.“We’re moving more and more into a

digital age when it comes to manufactur-ing, where hard copies, drawings, are no

businessmade

personal

Cyber Security: Keeping The Ones And Zeros – And The Nation – Safe


longer being sent to the shop floor to bemanufactured into parts,” Fisher said.“They’re now sending down electronicmanufacturing records and parts are beingmanufactured right off of those electronicdrawings. If these things are compromisedin any way, or someone gets access to thesethings, it can be detrimental.“Hackers are becoming better and bet-

ter – these guys are good,” Fisher said. “Andit’s a huge problem. I think that at everylevel of the supply chain, from the little guymaking small components for the primecontractors, the whole way up to the primecontractor receiving those components forfinal assembly of the system, everyone’s atrisk. You can’t think that because you’remaking a small component that you’re notgoing to be looked at by hackers. Everyoneneeds to understand that they need to pro-tect that information, all the way from the

little guy to the prime contractor who has toassemble that system.”Hagel’s memo pointed out that the threat

isn’t just about defending the country frommilitary or physical attack. It’s about pro-tecting the intellectual wealth of the nation,the abilities to produce, the systems thatallow the country to do the things that itdoes. Not only could an attack on thosesystems disrupt our lives, but protectingthat knowledge “is critical to preservingthe . . . competitive capabilities of ournational industrial base," Hagel wrote.In other words, the threat isn’t just

physical, but economic. That is why theissue is taking center stage at the AeroDefconference.“We have to remember that it’s an inter-

national world,” George said. “There are alot of countries that make it by simplystealing what we create.” �

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BUSINESS AND EDUCATION14 Long Beach Business Journal February 4-17, 2014


Staff Writer

With industry research showing thatcareers in science, math, engineering andtechnology (STEM) are among the fastestgrowing and highest paying job sectors inthe United States, efforts are being made inLong Beach not only to prepare studentsfor careers in STEM, but also to get theminterested in those fields.“All of the data and news reports that we

are seeing are really telling us that STEMis the fastest growing field for jobs,”Pamela Seki, director of curriculum for the

Long Beach Unified School District(LBUSD), told the Business Journal. Thetechnology sector alone is expected to add1.4 million jobs to the national economyby 2020, according to STEM educationadvocate groups CODE2040 and the LevelPlaying Field Institute. The groups’ joint research also shows,

however, that 70 percent of STEM jobs arepredicted to remain unfilled within thesame time period, illustrating either ananticipated lack of interest in these jobs or alack of qualified candidates. A reportreleased in January by the National Math +Science Initiative shows that only 44 per-

cent of U.S. high schoolgraduates were ready forcollege level math in 2013,while only 36 percent wereprepared for college levelscience courses.Seki said she believes the

key is to expose students tothe possibility of STEMcareers early on to preparethem for and spark theirinterest in those fields. “Middle school is a criti-

cal point in education wherestudents tend to lose interestin math and science,” Sekisaid. To combat this issue,LBUSD has implementedprograms to try to keep stu-dents engaged in STEM.“The robotics program is anattempt to build awarenessof STEM careers,” sheexplained, referring to elec-tive courses and afterschool programs inrobotics at 12 LBUSD middle schools.Once in high school, LBUSD students

have a variety of options to tailor their edu-cation to STEM careers via small learningcommunity pathways. A pathway is asequence of interconnected courses meantto address problem solving and real worldapplications related to a certain career field.The school district has STEM pathways

geared toward engineering and design,health science and medical technology, andinformation and communication technolo-gies, Seki said. Several high schools havealso integrated courses with curriculumfrom the nonprofit organization ProjectLead The Way, which Seki said provides theleading curriculum in STEM. “It is veryrigorous,” she noted, adding that ProjectLead The Way’s curriculum includes tech-nology-based coursework for students andprofessional development for teachers.Next year, coursework from the nonprofitwill be implemented for the first time at anLBUSD middle school, Lindbergh MiddleSchool in North Long Beach.Funding from Measure K, a bond initia-

tive passed in 2008, allows LBUSD to takesmall learning communities one step fur-ther by creating a series of smaller highschools built around career-centered learn-ing pathways. The first, Ernest McBrideHigh School, opened last fall. It was builtaround three distinct pathways, all of whichare STEM related: engineering, health andmedicine, and criminal justice and educa-tion with a focus on forensic science. Over the next three years, Hill Classical

Middle School in East Long Beach will bephased out and converted into a high schoolsimilar to LBUSD’s California Academy ofMathematics and Science (CAMS), aLBUSD high school with national honors,according to the school district.Elaine Bernal, a professor of organic

chemistry and technical education atCalifornia State University, Long Beach(CSULB) who is engaged in a variety ofcitywide STEM education outreach efforts,said that LBUSD’s efforts are creating“rich opportunities for students to getexposed to STEM careers.” Later this month, Bernal is heading up a

STEM Career Conference for LBUSDmiddle school girls at the liberal arts cam-pus of Long Beach City College (LBCC).The conference, organized by the LongBeach chapter of the American Associationof University Women (AAUW), bringstogether local female leaders in STEMfields to give girls a real-life perspective ofwhat it’s like to pursue a STEM career.Alicia Kruizenga, director of student

relations for LBCC, explained that the col-lege has partnered with AAUW on the con-ference for the past several years as part oflarger college efforts to interest kids in col-lege and STEM careers. One such effort ispartnering with LBUSD to provide everyfourth grader in the school district with atour of the LBCC campuses, she explained.“Research shows that if you can get stu-dents here three times before they are col-lege students, they are more like to succeedand go to college,” she said.LBCC Foundation President Virginia

Baxter, who is a 30-year member of AAUW,said that donations from SouthernCalifornia Edison are helping the schoolpromote STEM education. Last year, Edisongave $25,000 to LBCC to fund scholarshipsfor students entering STEM careers. Baxtersaid that the company also gave LBCC a$200,000 endowment to promote greentechnology education. The Bernard OsherFoundation made a 50 percent matchingdonation about 5 years ago, Baxter said,bringing the total endowment to $300,000.Programs are also in place to aid students

in STEM fields at CSULB, Bernal pointedout. Bernal works closely with the Hispanic-Serving Institutions STEM program, whichhelps first-generation Latino students pur-sue degrees in STEM fields by offering anetwork of assistance. “They provide tutor-ing, peer mentoring and mentoring from thefaculty, such as myself,” Bernal explained.The hope in all of these efforts,

Kruizenga noted, is not only that LongBeach students will become interested inSTEM careers, but also that those whochoose a STEM path will stay and con-tribute to the community. She said, “Wewant to give them the tools that they needto be successful, because we know thatthey are going to be running this city prettysoon – and that’s what we hope for.” �

Working To Promote Science, Math, Technology And Engineering Education

California Academy of Mathematics and Science (CAMS) studentsKyler Harvey, left, and Lisa Hachmann work on a robot for theannual FIRST Robotics Competition (FRC). The students are compet-ing in the FRC Los Angeles Regional at the Long Beach Arena onMarch 21 and 22. The event is free and open to the public.(Photograph by the Business Journal’s Thomas McConville)

BUSINESS AND EDUCATIONFebruary 4-17, 2014 Long Beach Business Journal 15

Angeles Regional Network, serve as co-leads for the program.She and Torres have been working on

raising enough funds to kick off the pro-gram as well as building a network oforganizations, incubators and acceleratorsas a referral database for Innovation FundSoCal applicants who need additional sup-port beyond what the fund can offer. Annette Barnett, who works in the

medical industry in Long Beach, said sheis planning to apply for funding to launchher startup – a sleep apnea testing andtherapy business. “I’ve been working in this industry for

19 years,” Barnett told the BusinessJournal. “I have helped other businessowners run and bring in clients and havehelped individuals who have respiratoryand sleep issues. I’ve been doing this forother people for a long time. I have a lotof innovative ideas and a lot of my ideashave worked to help other people be suc-cessful. At this stage I’m hoping I can dothat for myself.”A $25,000 grant or $100,000 interest-

free loan would give Barnett the opportu-nity to get a good start. “I want to makesure I do this right,” she said, noting sheis looking at office space in Buena Park,Stanton, Cypress or Signal Hill. “LongBeach already has a large sleep lab atLong Beach Memorial Medical Center,”Barnett said. “You have to go where theneeds are.”Since the pilot program’s launch,

Weber and Torres were able to hold a con-ference called Innovate!SoCal, which isorganized around the topics and themesof the program – entrepreneurship, jobcreation and economic development. Theconference, held last month at the LongBeach Convention Center, marked thekickoff of the seed funding program andshowcased Long Beach as a place whereinnovation happens, Torres told theBusiness Journal.“We pulled in partners and stakeholders

from Long Beach, Santa Monica, OrangeCounty and back East,” Torres said.“They spent time with us to talk abouthow to best support that [entrepreneur]community.”

The three primary industry sectors ofinterest, Torres said, are advanced manu-facturing, clean technology and medical.“Those three sectors are on the rise in ourregion and are important for job cre-ation,” he said. Entrepreneurs selected forfunding are required to participate inmentorship roles and, once profitable,contribute to the seed funding program sothat it becomes a revolving fund.Doug Otto, a trustee for the Long

Beach Community College District, toldthe Business Journal that four years agohe requested that an economic develop-ment conference be held. At theInnovate!SoCal conference, Otto was rec-ognized for the idea. Otto described the Innovation Fund

SoCal as special and cutting edge for itssupport of entrepreneurship and job cre-ation. “This is what community collegesdo,” Otto said. “We take economic devel-opment very seriously.”Lou Anne Bynum, executive vice pres-

ident of LBCC, said this program alignswith the third mission of the college,which focuses on economic and work-force development. “Having InnovationFund SoCal is one more rung that ensureswe are catalyzing business growth anddevelopment,” she said.According to Weber, Innovation Fund

SoCal applicants are educated on startinga business throughout the experience.“It’s about trying to provide as much edu-cation as we can to entrepreneurs,” shesaid. “Even if they’re not selected, theywill get feedback on how to improve andreapply in the future. Those who areselected, we will help them move to thenext level and build a successful businessmodel that creates jobs.”The Innovation Fund SoCal is just one

piece of the puzzle, Weber said. “It reallyis about building a community that willsupport entrepreneurship in the SouthernCalifornia area because that is what willkeep our economy healthy and vibrant,”she said. “We want to be part of thewhole support structure to help build thatcommunity.”An Innovation Fund SoCal workshop is

being held from 5-7 p.m. on February 18at 309 Pine Ave. in Downtown LongBeach. For more information or to RSVP,e-mail Torres directly [email protected]. �

CALIFORNIA STATE UNIVERSITY, LONG BEACH

U.S. News & World Report: America’s Best Colleges 2014 ranked CSULB �fth best public regional university in the west

Princeton Review’s “2014 Best Colleges: Region by Region” named CSULB one of the nation’s top 75 “Best Value” public universities and “Best in the West”

CSULB’s School of Art is the nation’s largest, publicly-funded art program, and �rst in the western U.S. to receive accreditation from the National Association of Schools of Art and Design

The College of Education is nationally recognized for its K-18 collaboration with Long Beach Seamless Education Partnership

U.S. News & World Report named CSULB’s undergraduate Engineering Program among the nation’s best

G.I. Jobs 2014 recognized CSULB as a Military Friendly School for embracing America’s veterans as students

•

•

•

•

•

•

Long Beach resident and future entrepreneur Annette Barnett said she plans on applying for startupfunding through the Innovation Fund SoCal program. Barnett, who works in the medical field, saidshe plans to start her own sleep apnea testing and therapy business. (Photograph by the BusinessJournal’s Thomas McConville)

Entrepreneur SeedFunding Pilot Program(Continued From Page 1)



Winding through rough waters, absorb-ing wave after wave of cuts, budgets forCalifornia’s educational institutions havetaken a beating in the years since the GreatRecession. Gov. Jerry Brown’s proposedbudget for the coming fiscal year offershope of stability and opportunity to bettermeet the rising demand for learning.Governor Brown issued his proposed

budget for fiscal year 2014-15 to muchfanfare last month. The proposal included,among other welcomed investments, aninfusion of cash for public K-12 school dis-tricts, community colleges and universities. In his proposed budget for K-12 educa-

tion, the governor would allocate $12,833per pupil across the state’s 963 districts.That’s up nearly $1,000 per pupil over 2013-14. He has also proposed using about $5.6billion from fiscal years 2012-13 to 2014-15to eliminate all K-12 district outstandingdeferral debt of state-mandated Proposition98 (Classroom Instructional Improvementand Accountability Act) funding. Another $4.8 billion would pay to imple-

ment a local control funding formula,which allows each school district to preparea local control accountability plan (LCAP)that outlines how state funding is allocated.John McGinnis, president of the LongBeach Unified School District (LBUSD)

Board, told the Business Journal that thisbudgeting model is a brand new way offunding schools. It replaces a system thathas been in effect for decades, he said.A committee of about 50 to 70 people

was formed last year, made up of districtrepresentatives, parents, business groupsand others who have a stake in howLBUSD manages state funding. The com-mittee has met four times, the most recentmeeting was held last week at StanfordMiddle School.Under the local control funding formula,

every district gets a base amount, accord-ing to McGinnis. If a district has a higherpercentage of students who are consideredlow income, foster children or limitedEnglish speakers, that district qualifies foradditional funding. “With 68 percent low-income students, we are going to be one ofthe districts that gets a lot of additionalmoney,” McGinnis said.School districts determine the most per-

tinent needs by working with individualschools and community stakeholders todevelop a spending plan. The LCAP holdsdistricts accountable, McGinnis said. TheLBUSD board is expected to direct staff tobegin drafting the LCAP this month. It willmake its way back to the board in lateApril/early May, just before the governorreleases his revised budget proposal. “Long Beach has taken a very proactive

approach to ensuring that stakeholders are

involved in every step of the way to ensurethat the way we spend our resourcesmatches the needs of our students and thesentiments of our parents, teachers andpartners,” Robert Tagorda, director of theoffice of equity, access and college andcareer readiness at LBUSD, told theBusiness Journal. Tagorda is the facilitatorof the LCAP committee. “Unlike many districts, which waited

until the state board officially approved thetemplate, we decided to start working withour stakeholders to understand what theyvalue,” he said. “It adds an additional layerof stakeholder feedback for us. Most dis-tricts won’t be meeting with their stake-holders until March or April. But we’vebeen soliciting input since September.”Proposed funding for the state’s public

higher education institutions – communitycolleges, the California State University(CSU) system and the University ofCalifornia (UC) system – amounts toapproximately $26.3 billion in funding forfiscal year 2014-15, an increase of $1.1 bil-lion year over year.For the state’s 72 community college dis-

tricts, funding is expected to increase by 4.5percent to $11.5 billion in 2014-15. JeffKellogg, president of the Long BeachCommunity College District Board ofTrustees, told the Business Journal that LongBeach City College is very pleased with theinitial budget proposal. “There are lots of

great opportunities for Long Beach withregards to the proposed budget,” he said. This proposed budget indicates that the

coming fiscal year is going to be bettercompared to all the years in which the col-lege endured cuts. Between 2008 and 2012,nearly $1 billion in Proposition 98 fundinghad been deferred statewide for commu-nity college. The direct impact on the com-munity college system is a reduction inenrollment of 500,000 students, Kelloggsaid. Cash deferrals are at about $600 mil-lion right now, Kellogg said, and GovernorBrown’s budget proposes to eliminate alloutstanding cash deferrals. “It eliminates us from having to borrow

money,” he said. “We borrow money whenthe state doesn’t give us our allotment,which is very expensive. It will have atremendous impact on our budget.”Funding from the state always comes

with performance strings attached, accord-ing to Kellogg. “The state legislature does-n’t just give you money to spend as youwant,” he said. “This budget is no different.In all fairness, they’re talking about beingaccountable for how the tax dollars arebeing spent. It’s a very difficult argumentto oppose. We are pleased and optimisticthat this budget will support student suc-cess. But student success means differentthings to different people. What it means tofaculty is pay raises. But it’s not freemoney. It’s tied to performance.”The CSU and UC systems benefitted last

year from a $125.1 million increase, whichwas part one of a four-year investment planto keep tuition rates flat at 2011-12 levelsthrough 2016-17. This year’s investment is$142.2 million for each system. (To clarify, the proposed funding for the

CSU, budgeted at $177 million, dropsdown to $142.2 million after subtractingfunding allocated for full health care bene-fits of retired employees, according to CSUSpokesperson Mike Uhlenkamp.)According to the proposed budget, the

UC and the CSU are required to provideannual reports “on measures that allow formonitoring the progress both segmentshave made in meeting expectations.”For the CSU, the funding falls short of the

$237 million requested by the CSU Boardof Trustees last year. “Ultimately the hopeis that the economy continues to move inthe direction that it has been and that whenJuly comes around there is additional fund-ing,” Uhlenkamp told the Business Journal. In the meantime, the CSU will use the

proposed $142.2 million to design a frame-work for applying the funds to criticalneeds. “Had we gotten the full amountrequested, we could meet our enrollmentdemands,” Uhlenkamp said. “We’ll have topare that back.”CSU Long Beach Provost David Dowel

said he does not expect proposed state fund-ing to increase to the amount requested bythe CSU Board of Trustees because the leg-islature “has other priorities.”“The state is moving in a positive direc-

tion with respect to higher education,”Dowel said. “We could productively useconsiderably more funding. We do appreci-ate the leadership the governor has playedin turning around the state economy, bal-

Proposed Budget Includes Funding Increases For California’s Public Education Systems


ancing the state budget, and supportinghigher education. We remain committed to‘graduating students with highly valueddegrees’ from CSULB.”William Hagan, president of CSU

Dominguez Hills, said he is more hopefulthat funding for higher education willincrease. “The state has a pretty good sur-plus,” he said. “We’ve been talking to ourlegislators about the importance of highereducation. We and the CSU folks aregoing all out to make sure that our needsare heard.”To date, CSU Long Beach has received

some 83,500 undergraduate applicationsfor the 2014-15 year. CSU DominguezHills has received about 26,000 undergrad-uate applications for fall 2014. From thosepools of applicants, each university willaccept approximately 4,000 students. “Thedemand to get in far exceeds the capacityof our institution or any of the CSU cam-puses,” Hagan noted. Neither Hagan nor Dowel would say

exactly how much funding their universi-ties need to address enrollment and otherpriorities, though both agreed that theirneeds continue to grow. To help meet thoseneeds, CSU Chancellor Timothy Whiteunveiled a $50 million plan to increasegraduation rates by 10 percent for under-graduates and five percent for those whotransfer from community colleges.In order to meet that plan, the CSU will

commit to hiring more advisors and tenure-track faculty, as well as increase onlinecourse availability and expand data collec-tion for data-driven decision making. “I now know enough about us to report

that the State of the California StateUniversity is strong, proud and aspira-tional,” White said during the CSU Boardof Trustees meeting January 28. “What wedo is simply remarkable – and Californianeeds more of it. Our state needs one mil-lion more college graduates by 2025 toenable the health of the economy. This needis enormous, and we must intensify ourefforts to do our part to meet that need.”The leadership at the UC appreciates the

proposed additional funding for the UC,which represents a 5 percent increase instate funding over 2013, according toPatrick Lenz, vice president for budget andcapital resources for the UC. Lenz said in a statement in response to

Governor Brown’s proposed budget, “TheUniversity of California will continueworking with the governor and theLegislature to recognize funding prioritiesfor enrolling more California first-timefreshmen and community college transfersas well as the critical need to reinvest in theacademic quality that allows more facultyhiring, graduate student support, and fund-ing for instructional equipment, technologyand UC libraries.”At the university system level, UC

President Janet Napolitano has taken stepsto show fiscal responsibility by keeping thebudget for the UC Office of the Presidentflat in 2014-15. To do so means cutting upto 6.5 percent of funds to offset absorbingpension contributions and reducing theoffice’s travel by 10 percent. “We willundertake a priority-based budget processcovering the next two years that, alignedwith the ongoing efficiency review and inconsultations with the campuses, will

determine the appropriate size, shape androles of the Office of the President,” shesaid in a statement.In the coming fiscal year, the California

Middle Class Scholarship Program willbegin to offset tuition and fee costs for UCand CSU students whose family incomesare at or below $150,000. The programphases in this coming year and runs overfour years. By 2017-18 the maximumscholarship amount is equal to 40 percentof systemwide fees and tuition for familieswith incomes of up to $100,000 or between10 percent and 40 percent for studentswhose families earn up to $150,000 peryear. Students must apply for financial aidevery year by March 2 in order to takeadvantage of the scholarship.

Though this scholarship is availableonly for students of the UC and CSU sys-tems, other state-funded programs likethe Cal Grant are available to studentswho attend private schools. AmericanCareer College Spokesperson JoeCockrell told the Business Journal thatthe college does not receive any publicfunding for programs other than throughstudent grants like the Cal Grant, which isbased on income.“Any connection we would have is

through financial aid dollars through thestate,” Cockrell said. “Our students are eli-gible for federal financial aid, too.”American Career College, which openedits Long Beach campus about a year ago,has approximately 400 students enrolled.

Charles Hicks, dean of the Pacific CoastUniversity School of Law in Long Beach,told the Business Journal that studentsenrolled in the university are eligible forfinancial aid. But tuition is kept at about$6,000 a year – on par with the averagetuition at a CSU – by reducing overheadcosts and not paying administrative staffsix-figure salaries. “We are not interested in getting direct

aid or support from the state or the federalgovernment,” Hicks told the BusinessJournal. “The general cost associated withthat, if we were to receive direct grantfunds or support from the state, is the over-head required to manage and administerthose funds. . . . It would cause the cost ofour tuition to go up substantially.” �



Staff Writer

A little more than a decade after Gina Rushing Maguire was hired as president of St.Anthony High School, the Downtown Long Beach school that was once struggling to keep itsdoors open is now thriving. Enrollment continues to increase every year, according to Maguire,and for the past five years every graduate has either gone on to college or the military.When Maguire became president of St. Anthony in 2001, her background was not in

education, but in business – she had spent the previous decade reinvigorating ailing com-panies. In an interview at her office at the high school, she told the Business Journal thatwhen she headed her own marketing and image consultation firm, she “would go in andhelp companies figure out their strengths, weaknesses and needs” and “developed a spe-cialty for troubled companies.”This specialty was precisely what St. Anthony needed in 2001, when enrollment had dipped

and the Archdiocese of Los Angeles was considering closing the financially strugglingschool, according to Tim McBride, who was chair of the St. Anthony High School Foundationat the time. McBride, who remains on the school’s advisory council, was asked by the arch-diocese to help turn things around in 2001. “My research showed that Catholic high schools across the country were struggling with

enrollment, so we decided to do something different by creating a president-principal modelof leadership,” McBride told the Business Journal in an e-mail. “Because Gina was perfectfor this new president role, she was the only person we interviewed for the position.”Maguire has a wealth of experience in non-profit leadership and fundraising, having been

president of an organization that raised funds for the John Tracy Clinic for hearing-impairedchildren and their families. She is also a former president of the Junior League of Long Beachand a founding member of Leadership Long Beach. McBride said her combined non-profitand for-profit experience made her an ideal candidate to lead St. Anthony into prosperity.When hired, the first action Maguire took was to commission a study of the public’s per-

ception of the high school, which involved reaching out to alumni, teachers, parents andstudents. While the perception of the school’s ability to produce successful alumni wasintact, she said, other problems remained.One issue was that the Downtown Long Beach area had been perceived as unsafe since

the Rodney King riots of 1992, causing parents to choose other local Catholic highschools, Maguire explained. On top of that, cases of molestation by Catholic clergy werebeginning to surface in the media, leaving “a lot of Catholics feeling disenfranchised” andwondering if Catholic environments were safe for children. St. Anthony was never impli-cated in any of those cases, Maguire added.Innovation in the Long Beach Unified School District also created challenges, Maguire said.

St. Anthony did not have programs to compete with smaller learning communities developingat Long Beach schools such as Polytechnic High School or Wilson Classical High School.Perhaps the biggest problem of all, however, was “that nobody had really been paying atten-

tion to money,” Maguire said. The school had been operating on a deficit for some time andwas not successfully reaching out to its vast alumni base for donations, she added. In the face of these issues, Maguire set out to do something that she said was not typical at

the time: running a Catholic school like a business. “Every single day for a year, all the mailthat came to this school was delivered to me,” she recalled. “I did not delegate anything. I readeverything.” Maguire also set out to reconnect the school with its more than 11,000 alumni,Catholic feeder schools, community organizations and local colleges, McBride pointed out. “Gina’s impact was felt immediately,” McBride said. “She raised funds to keep the doors

open in those early years.” During her tenure at St. Anthony, Maguire has raised more than$10 million for the school and its students, according to McBride. A list of donations inSt. Anthony’s Christmas newsletter illustrates that fundraising efforts continue to pay off,with $1,295,333 donated to the school last year.Apart from fundraising, McBride said Maguire made many significant improvements to

the school, such as developing specialized programs like the Marine Science Academy,which is a partnership with the Aquarium of the Pacific. “All the graduates of that programhave gone on to major in science in college,” Maguire noted.The high school is now in its second year of its “iPads For All Program,” an effort more

technologically advanced than other local high schools offer. All of St. Anthony’s studentshave their own iPads, which are fully integrated into coursework to the extent that bound text-books are no longer necessary, Maguire said. Enrollment has increased since Maguire’s first year at the school, when the graduating

class was a mere 38 students. Last year, St. Anthony graduated 97 students, and 510 stu-dents are currently enrolled. That number continues to increase incrementally, Maguiresaid. “That’s the way we like to grow. I don’t believe in super fast growth, because you can’tmanage it well,” she added.As a former St. Anthony student, Maguire said she never would have pictured being back at

the school at all later in life, let alone in this position. It seems to her now, looking back, thather life had been building up to this moment for some time. Even her first job out of collegeas an insurance claims adjuster for water-damaged properties proved useful. “When I came toSt. Anthony, the very first year I was here we had a flood on the top floor of this building,” shesaid. “My background as a water damage claims adjuster came in handy.”Sitting in her now restored office, Maguire reflected, “I look at my life and I see that everything

that has ever happened to me brought me here: all my experiences and all the jobs I’ve had.” �

A BusinesswomAn’s Touch

How Gina Rushing Maguire Reinvigorated St. Anthony High School

When St. Anthony High School President Gina Rushing Maguire stepped back into this hallwayat the school in 2001, she was struck by how, despite the school’s issues and the passage oftime, everything seemed the same as when she was a student there years before. “The bangingthat was going on, the conversations, the shouting, the jumping, the running – the teenageenergy was exactly the same. It was very powerful,” she recalled. Maguire is a graduate of St.Anthony’s class of 1967. (Photograph by the Business Journal’s Thomas McConville)


Jane CloseConoley NamedPresident Of

CSULB � By TIFFANY L. RIDEREditor

Jane Close Conoley is bringing herpassion for student success to CaliforniaState University, Long Beach (CSULB)as the university’s 7th president and itsfirst woman president. Her appointmentby the California State University Boardof Trustees was announced January 29.She is expected to assume the presi-dency in July.Conoley has served as dean of the

Gevirtz Graduate School of Educationat the University of California, SantaBarbara (UCSB) since 2006.Concurrently, Conoley has held theposition of interim chancellor ofUniversity of California, Riverside(UCR) in the past year after TimothyWhite left the university to becomechancellor of the CSU system. During a conference call with reporters

the evening of the announcement,Conoley said she had made clear toUCR’s chancellor search advisory com-mittee that she would not assume thechancellor role. “I was an interim,” shesaid. “They found a great chancellor.” Donald Para, who has served as interim

president of CSULB since former presi-dent F. King Alexander left last summerto become president of the LouisianaState University system and chancellor ofLouisiana State University A&M,expressed his excitement about Conoley’sappointment. “She is another in the lineof outstanding presidents of this univer-sity,” he said.Though she and her husband, UCSB

professor Dr. Collie Conoley, visitedLong Beach for the first time only twoweeks ago, Conoley said she has readabout community partnerships with busi-nesses and elected officials, as well as theSeamless Educational Partnership formedbetween CSULB, Long Beach CityCollege (LBCC) and the Long BeachUnified School District (LBUSD) in the1990s. “I was very impressed,” she said.

A project of the Seamless EducationPartnership is the Long Beach CollegePromise, established in 2008 to provideguarantees that help LBUSD studentsprepare for, attend and succeed in col-lege. LBCC Superintendent-PresidentEloy Ortiz Oakley said in a statement heanticipates a positive working relation-ship with Conoley on this project.“I look forward to her leadership in

helping to move the promise to the nextlevel,” Oakley said. “Given her experi-ence and stated desire to improve out-comes for all students, I believe she willdo an outstanding job building upon theachievements of her predecessors.”Christopher Steinhauser, superintend-

ent of LBUSD, extended a welcome toConoley in a statement. “We look forwardto building upon our successful partner-ships,” he said.Prior to her service at UCSB, Conoley

served as dean and professor of educa-tional psychology at Texas A&MUniversity from 1996 to 2005 and associ-ate dean for research at the University ofNebraska-Lincoln’s Teachers Collegefrom 1989 to 1994. She has also been onfaculty at Texas Woman’s University andSyracuse University.Conoley has authored and served as

editor for 21 books. She holds a bache-lor’s degree in psychology from theCollege of New Rochelle and a Ph.D. inschool psychology from the University ofTexas at Austin. �

PACIFIC COAST UNIVERSITYSCHOOL OF LAW

Check out this website:www.pculaw.org

For more information:Email: [email protected]

Or call: 562-961-8200 Est. 1927

Pacific Coast University – School of Law1650 Ximeno Ave., St. 300Long Beach, CA 90804Conveniently located near the Traffic Circle

Please Call to RSVP

Prospective Student Open House Open House first Saturday of the month.

February 1 April 5March 1 May 3

POLITICALWIRE – LONG BEACH MAYORAL RACE20 Long Beach Business Journal February 4-17, 2014

DAMON DUNN

The offi-cers, lead-

ership, andcivilian person-nel in the LongBeach PoliceD e p a r t m e n t

should be commended for theremarkable job they have beendoing in making our communitya safer place to live. Violentcrimes in 2013 were down 75%from their peak in 1991.Property crimes were down bynearly 2/3 from the 1990 peak.And this progress has come evenas the Department has seen itsresources cut as a result of ourCity’s finances – 200 fewersworn officers and 21% fewertotal personnel since 2008.But this is only part of the

story. Property crimes in 2013were still 12% above the previ-ous low in 2010, a year whenLong Beach had 160 more swornofficers on the streets. Crimeclearance rates in the latestreporting year 2012 remainednear long term averages for vio-lent crimes, but were at theirlowest level since 1990 for prop-erty crimes. And some of ourneighborhoods still remain moreprone to crime than others. These are the inevitable results

of budget-driven priorities thathave reduced the city’s commit-ment to public safety. The LongBeach Police Department hasdone well with the resource cutsthey have faced, but there is morewe can do to improve publicsafety in our community – moresworn officers, communitypolicing, investigative resources,more anti-gang efforts. As I’ve walked around our

neighborhoods and talked to over12,000 people, I’ve heard manyask, “Is my neighborhood thesafest it can be?” It’s a questionpeople ask when they considerLong Beach as a place to live.It’s the same question people askwhen they consider opening abusiness here or in a nearby city.While we have good news in thefight against crime, it mustremain our top priority to keeppeople safe where they live, workand play in Long Beach.By creating more jobs and

expanding our economy, we willgenerate the revenues needed torestore cuts to public safety andother important programs thatmake Long Beach such a specialplace to live. �

ROBERT GARCIA

As chair ofthe City's

Public SafetyCommittee, Iam proud of thet r e m e n d o u swork the men

and women of the PoliceDepartment do every day. We aresafer today than at any point in thelast 40 years, and that is due togreat police work and dedicatedleadership at the department. A huge thank you must also go

out to the rank and file who ledthe way and worked with us onpension reform. Thanks to themand other employee groups, thecity will save more than $250 mil-lion over 10 years. The pension and budget sav-

ings led us to re-start our PoliceAcademy for the first time inyears, and we now have 40 newrecruits patrolling our streets. Wewill soon be launching anotheracademy class with more newofficers on the way. I do believe there is a need to

hire more police officers, but wemust take a thoughtful and meas-ured approach.First, we must ensure that we

are supporting our current offi-cers with the training, equipment,and technology they need - ourofficers deserve to be compen-sated fairly and they must haveour full support. As we grow, we must ensure

that we only hire what we canafford. For many years, the cityoverspent and under delivered.Mayor Foster and I have a differ-ent approach - spend only whatyou have, and put some away fora rainy day. We now have an opportunity to

reinvest in community policing.More cops on bikes, strongercommunity outreach, and an evensafer city. Technology is also changing

police work. As Mayor, I plan toexpand our successful securitycamera network, and ensure thatwe are expanding communicationto residents through social mediaand new smart phone apps. My priority has been, and will

continue to be the safety of allLong Beach residents. �

BONNIE LOWENTHAL

Bo n n i eLowenthal

did not submita response tothe question,despite send-ing the ques-

tion to three separate e-mailsinvolved with her campaign – aswas done for her with the firstgo-around of questions twoweeks ago to which sheresponded. The mayoral candi-dates (or a member of their cam-paign staff) were informed priorto beginning the series of ques-tions that the Business Journalwould not make reminder calls.The process was explained andthe instructions are easy tounderstand. �

DOUG OTTO

Yes, LongB e a c h

does need tohire morepolice officers.Thanks to theo u t s t a n d i n g

work of Chief McDonnell andour brave officers, statisticsshow that violent crime is downto its lowest level in decades, butthose statistics don’t paint a fullpicture of whether our commu-nity is safe or is perceived by ourresidents to be safe. Both arenecessary for a prosperous, liv-able city. Let me explain.I am the only mayoral candi-

date with any real experiencewith the police and the criminaljustice system. I have been a life-long student of criminal justice. Ihave tried over 100 criminalcases to verdict, both as a prose-cutor and defense attorney. Itaught criminal law for 16 yearsat Southwestern University LawSchool in Los Angeles.Budget cuts have caused a 20%

drop in sworn police officers anda disintegration of investigationunits, especially the Gang Unit.Although 40 new officers gradu-ated from the academy recently,the number of sworn officers isstill only 810, compared to 1,003sworn officers in 2009. While theCity Council restored half of thecuts to the Gang Unit, they did soonly by allocating money, but didnot re-establish the positions thathad been eliminated. The GangUnit is arguably the most impor-tant bureau we have, and it needsto be permanently restored aspart of our budget as quickly aspossible.It is a fact that violent crime is

down to historically low levels,but crime is still a serious prob-lem in many parts of our commu-nity. Drastic cuts to the policedepartment over the last fiveyears have eroded the ability ofthe police to do their job. Thereare not enough officers toaddress the “broken windows” ofpolicing, such as the growth ofthe homeless population,increased speeding down resi-dential streets, loitering, and theincrease in response times fromfirst responders. In order forLong Beach to be prosperous andlivable, it must have safe streetsand its residents must feel thatthey can move about the city,work, attend school, and recreatewithout fear. �

GERRIE SCHIPSKE

Ma r kTw a i n

noted: “Thereare three kindsof lies: lies,damned liesand statistics.”

It is true that when you includethe entire City in the crime levelcalculation, violent crimes are attheir lowest levels. That’s becauseof “safe” areas such as eastsideLong Beach which lower the sta-tistics. But this is not the case inall Council districts which con-tinue to experience multipleshootings and assaults. The headline didn’t disclose

that residential crimes increasedon the eastside -- which is the tar-get of recently released criminalswho are back on the streets thanksto the California legislature thatapproved the “realignment.”Chief McDonnell tells me the

LBPD is down 21 sworn officersand 25 non-sworn staff. Thisproblem did not happen by acci-dent. The Mayor consistently cutfunding of both police and fireservices in his “proportionalcuts” scheme. As Vice Chair of the Public

Safety Committee, I have repeat-edly requested funding for moreofficers and to reinstate the cutsthat were made to the gang unitand detectives. While a policeacademy was funded this budgetyear, it takes two years of addi-tional training for police officersto be “street ready.” With thepending retirement of 25 offi-cers, we need to get moving onreplacements.The single most important

“business friendly” step the Citycan take is to make all parts of thecity safer by hiring more policeofficers. Those areas particularlyhit with crime face high levels ofunemployment because of a lackof jobs. Businesses will notlocate here if the City is unsafe. For those who doubt the con-

nection of more police with bettereconomics for a city, the RandCenter on Quality Policing has anonline “Cost of Crime Calculator”(http://www.rand.org/jie/centers/qu a l i t y - p o l i c i n g / c o s t - o f -crime.html) . Try it and plug inwhat a benefit it would be tohave 100 more police officers inLong Beach. The City of Los Angeles

funded more police by increas-ing trash collection fees. Wecould take a percentage eachyear of oil revenue above $70 abarrel and earmark it for publicsafety. We need this investmentin safer neighborhoods. �

Question: The headline from the Long Beach Police Department read: “2013 Crime Statistics Show Lowest Reported Violent Crimes In 41 Years.” Does Long Beach need to hire more police officers?

POLITICALWIRE – LONG BEACH MAYORAL RACEFebruary 4-17, 2014 Long Beach Business Journal 21

DAMON DUNN

I bring a 360ºperspective

on the chal-lenges busi-nesses face indealing withcities. I’ve

worked with cities to developprojects that created jobs and astronger tax base. I’ve worked todevelop those projects, experi-encing how the permitting, cityplanning departments, tax pol-icy, and regulatory climate workin different cities nationwide.I have seen where this can

work, where cities have made itpossible to create jobs and taxbase, and where businesses do aproper job in reaching out toneighborhoods they can benefit. I have also seen where it does-

n’t work. The needless red tape,the long timelines for decisions,and the sheer number of logisti-cal hoops businesses face. InCalifornia, I’ve experienceddelays of 24-36 months just toopen a drugstore, approvals thattook 6 months or less in otherstates.Long Beach has done more

than most cities in this region tocut the red tape that stands in theway of creating jobs, but there ismore we can do locally.Consolidating and expeditinglocal approvals. Taking a hardlook at fees, especially condi-tional use permit fees, comparedto our regional competitors.How our enterprise agencies canexpand our competitiveness forjobs. Where better training withour schools can get our unem-ployed and youth back to work.We also need to be more

forceful on the regional and statelevel. Businesses that want tocreate jobs in Long Beachshould not be given the runaround by the many agenciesspread throughout the region.The City needs to run interfer-ence and bring those agencies inas partners through coordinatedif not consolidated approvals.We also need to be more vocal

with the state. The stateLegislature continues to heapnew regulations, fees and taxes,and new requirements that raisethe cost of living to our residentsand the cost of doing business tothose who want to create jobs.We are a Charter City and notjust a creation of the state. Weneed to make it known whenburdensome rules created inSacramento are hurting job cre-ation in Long Beach. �

ROBERT GARCIA

A s ViceMayor of

Long Beach, Ihave been astrong advocatefor businessand job cre-

ation. I've led efforts to creategood jobs at the Port, and haveworked hard to attract new busi-nesses to Downtown Long Beach. Thousands of workers are cur-

rently working on the GeraldDesmond Bridge, Port MiddleHarbor complex, and in newsmall businesses throughout myDowntown City Council District.We also have large projects com-ing online like the new MolinaHealthcare complex in North Pineand the new DowntownCourthouse.

I'm also an entrepreneur andhave started a successful smallbusiness. In 2007, I launched theLong Beach Post - a local onlinenews site with more than 40,000subscribers. The business contin-ues to grow and I am proud oftheir work.

I understand what it is like tosign the front of a paycheck, andthe commitment it takes to start abusiness. Owning a small busi-ness is not easy, and we must do abetter job of supporting businessowners in Long Beach.

In addition, I teach a coursecalled Government and Businessat the University of SouthernCalifornia. In the course, we dis-cuss and analyze small businessregulations, law, microeconomics,and the effect policy has on busi-nesses. The City of Long Beach needs

to reinvent our permitting andlicensing process - while someprogress has been made, theprocess is still too cumbersomeand slow. We must have a strongercustomer service approach, andimplement more online tools sobusiness owners can do more ofthe process online and spend lesstime at city hall.

New business owners needrelief from some city fees and wemust expand our economic devel-opment efforts. I'm confident thatwe can continue to create a betterclimate for business owners. �

BONNIE LOWENTHAL

Bo n n i eLowenthal

did not submita response tothe question,despite send-ing the ques-

tion to three separate e-mailsinvolved with her campaign – aswas done for her with the firstgo-around of questions twoweeks ago to which sheresponded. The mayoral candi-dates (or a member of their cam-paign staff) were informed priorto beginning the series of ques-tions that the Business Journalwould not make reminder calls.The process was explained andthe instructions are easy tounderstand. �

DOUG OTTO

I have ownedand operated

a small businessin the City ofLong Beach for30 years. Ibelieve that I am

the only mayoral candidate whohas signed the front side of a pay-check. But I have also been deeplyinvolved in business issues as theyaffect Long Beach as follows:• From 1996 to 2002, I chaired

the City Manager’s DowntownBusiness & Development AdvisoryCommittee, which sought toimprove the business climate andbusiness success Downtown.• I have worked to develop

Long Beach City College as thehub for the Small BusinessDevelopment Center Network forall of Los Angeles, Ventura, andSanta Barbara Counties.• I helped opened the Small

Business Development Center inDowntown Long Beach and haveworked with the Center forInternational Trade Developmentand the Long Beach InternationalTrade Office to promote interna-tional trade in the City.• I worked with the Long Beach

Chamber of Commerce todevelop an economic develop-ment strategy for the City, whichis about to be released.• I have worked tirelessly at

Long Beach City College to startprograms that lead to theimprovement of small businessesin Long Beach, including theGoldman Sachs 10,000 SmallBusinesses Program and theKauffman Foundation InnovationFund America, which providespre-seed stage access to capitaland extensive coaching and men-toring for new Long Beach firms.• I have made it a written goal of

the LBCC Board of Trustees tohold an Economic DevelopmentConference and, this year, theInnovat!on Fund SoCal Conferencebrought more than 300 entrepre-neurs and innovators to the City.• Most importantly, I have met

regularly with the Long Beachbusiness community and solicitedtheir help in developing my 11-point Jobs Plan for the City.Thanks to this collaboration, wehave a roadmap that will grow jobsand make Long Beach vibrant,prosperous, and entrepreneurial. In every initiative that I have

headed, and in every committeethat I have chaired, I have reachedout to the business community fortheir help and their input to solvethe unique economic issues thatour city faces. They have never letme down, and I look forward to acontinued partnership as mayor. �

GERRIE SCHIPSKE

I have a longhistory of

working withbusinesses. Mydowntown lawpractice repre-sented small

and large hospitals and physi-cian businesses. As an elected member of the

Long Beach Community CollegeBoard of Trustees, I worked withthe businesses and schools todevelop “The Compact” which sur-veyed businesses about their needsand then established a programthat offered high school studentssummer jobs and job training ifthey stayed in school and main-tained high academic standards.When first elected to City

Council I formed a SmallBusiness Advisory Committee sothat I could listen to their con-cerns. I partnered with theChamber of Commerce to bringinformation to local businesses.I also initiated a “Welcome to

the 5th District” letter that thanksa business for opening in mycouncil district and includes a listof important phone numbers tocontact at City Hall.I introduced “Prime Time for

Business” that allows each coun-cilmember to highlight a localbusiness owner in their district dur-ing a council meeting and was sup-portive of council action to removethe duplicative requirement thatreal estate agents have a businesslicense as well as their brokers. Last year, I co-sponsored a free

seminar for small businesses orthose who wanted to open a smallbusiness, with State Board ofEqualization Chairman, JeromeHorton, State Senator RicardoLara, and the California Chamberat Long Beach City College.This important workshop fea-

tured “success strategies” thatevery business owner should knowabout: New Permit HolderTraining; Audit and ComplianceIssues; Sources of Funding;Government Sub Contracting;Forms of Ownership; EmploymentTaxes; Business Marketing;Record Keeping and Tax Tips.I am the only City councilmem-

ber to participate in the L.A. JobsDefense Council which is part ofthe Los Angeles EconomicDevelopment Corporation and isspecifically working with theaerospace industry to retain jobs.I have been teaching employ-

ment law and practices at CSULBfor several years. This expertiseand my continued involvementmean that I can bring practicalknowledge and sensitivity aboutthe concerns of business to theoffice of Mayor. �

Question: What experience do you have that enables you to understand challenges faced by businesses in Long Beach?

See PoliticalWire News on next page

POLITICALWIRE NEWS22 Long Beach Business Journal February 4-17, 2014

EndorsementsOr ‘Supporters’?

� By GEORGE ECONOMIDES, Publisher

Candidates continue to flood the local media withpress releases announcing endorsements. One of thebiggest announcements came from the Doug Otto camp.Former California Republican governor GeorgeDeukmejian, and his wife, Gloria, have endorsed Otto tobe the next mayor of Long Beach.Otto, a Democrat, as are three of the other four top can-

didates for mayor, has amassed an impressive list ofendorsements from local residents, local educators, localbusiness people and local current and former elected offi-cials – Democrats and Republicans, including Los AngelesCounty Supervisor Don Knabe.Mayoral candidate and Assemblywoman Bonnie

Lowenthal also has an impressive list of what her websiterefers to as “supporters.” The contrast with Otto’s list issignificant. Lowenthal’s has about 50 elected officialsfrom throughout the state and about two-dozen laborunions, which are referred to as “labor allies.” She also hasa list of about 140 individuals (“Environmental Leadersand Community Members”). The Business Journalreached out to three of these individuals, asking if they hadendorsed Lowenthal for mayor. All three said no.Is there a difference between endorsing a candidate for

an office and being a supporter? We’ll leave that up toreaders to decide. To see Otto’s endorsements, go to: www.dougottofor-

longbeach.com/endorsements. For Lowenthal’s list, go to:bonnieforlongbeach.com/supporters/.

Money, Money, MoneyThe filing period for candidates to show financial con-

tributors to their campaign (as well as other items) wasJanuary 31, for the period ending December 31, 2013. Atpress time, among the top five mayoral candidates, onlyRobert Garcia’s report was not listed on the city’s website.Garcia did send out a press release announcing his cam-paign had raised just over $206,000 for the reporting periodand, adding to previous contributions, over $220,000 todate. Garcia also reported that more than $50,000 in contri-butions came from online donations. Because the reportwas not available online, we do not know how much cashGarcia had available at the end of the reporting period.Garcia is also being supported by an independent expen-

diture committee known as “Friends Of Long Beach, ACommittee Supporting Vice-Mayor Robert Garcia forMayor 2014.” The group’s report listed $40,000 in contri-butions at the end of December.Otto raised $184,290 in monetary contributions during

the reporting period. His campaign has raised $255,378 incash to date. His ending cash balance as of December 31was $168,198.Lowenthal’s report showed she raised $174,585 and had

$143,011.40 cash on hand at the end of December.Gerrie Schipske raised $35,953.98 since July 1, for a

total of $59,151.79. She had $30,464.75 cash on hand atthe end of December.Damon Dunn, who had raised $241,432 up through

June 30 of last year (including more than $120,000 of hisown money), added just $38,476 since then, for a total of$279,908. His cash balance as of December 31 was$41,407.23.Dunn is expected to put more of his own money into the

campaign, but he also has support from an independentexpenditure committee known as, “Long Beach For DamonDunn For Mayor 2014, Sponsored By Long Beach Chamberof Commerce.” The committee raised $37,250 throughJanuary 21 and spent just under $31,000, primarily on mail-ings. The group raised another $5,000 on a January 27 filing.

Ballot Order/Candidate ForumsSchipske got a boost in the race for mayor when her

name was selected for the top spot on the ballot. Being firstis considered a bonus since many voters are unsure forwhom to vote and end up picking the first name. Of the 10candidates for the office, Otto’s name is fourth, followed byLowenthal at fifth, Dunn is listed seventh and Garcia ninth. The Long Beach Cambodian Community is hosting a

mayoral candidate forum this Sunday, February 9, 5:30-7p.m. at the Pka Roam Tek Roam Restaurant, 1360 E.Anaheim St., Suite 205. Limited seating; no walk-ins. Call562/372-3761 to make a seating reservation.The YES WE CAN Democratic Club is hosting a may-

oral debate on Friday, February 28, 7 p.m., at the FirstCongregational Church, 241 Cedar Ave. To reserve seats,visit: www.ywcdc.com.

Candidate News• Laura Doud – Even though she is running unopposed

to continue as city auditor, she received the endorsementfrom the Long Beach Area Chamber Political ActionCommittee (PAC).• Charles Parkin – Former mayor Beverly O’Neill has

endorsed Parkin for city attorney.• James Johnson – The city attorney candidate was

endorsed by California Insurance Commissioner Dave Jones.• Gerrie Schipske – Was endorsed by the California

Faculty Association-Long Beach Campus Chapter. She alsoissued a challenge to fellow mayoral candidates to disclosehow much money each has raised from within Long Beach.She said 94 percent of her contributions are from peopleliving in the city. “I think it is critical that the voters knowhere money is coming from in this election,” she said.• Damon Dunn – Former Long Beach vice mayor Doris

Topsy Elvord and former fire chief Terry Harbour haveendorsed Dunn for mayor.• Robert Garcia – The Long Beach Lambda

Democratic Club endorsed him for mayor.• Doug Otto – Meet the mayoral candidate at Lola’s

restaurant, 2030 E. 4th St., this Thursday, February 6,from 6-8 p.m.• Lena Gonzalez – The 1st District city council candi-

date was endorsed by the Long Beach Police OfficersAssociation (LBPOA) and the Long Beach FirefightersAssociation (LBFFA).• Ricardo Linarez – The 1st District city council can-

didate was endorsed by the Mexican-AmericanDemocratic Club. • Suzie Price –The 3rd District city council candidate was

endorsed by the LBPOA, LBFFA and the Chamber PAC.• Carl Kemp – The 5th District city council candidate

was endorsed by former vice mayor Frank Colonna.• Robert Uranga – The 7th District city council candi-

date was endorsed by the LBPOA and LBFFA.• Rex Richardson – The 9th District city council candi-

date was endorsed by the L.A. County Democratic Party.• Uduak-Joe Ntuk –The 1st District school board candi-

date was endorsed by the L.A. County Democratic Party andthe California School Employees Association Chapter 2.• Juan Benitez – The 3rd District school board candi-

date was endorsed by Bonnie Lowenthal, the L.A. CountyDemocratic Party and the IBEW Local 11.• Community College District Board – The Long

Beach City College PAC has endorsed Marshall Blesofskyin the 1st District board race; Sunny Zia for the 3rd Districtseat; and Gregory Slaughter in the 5th District. �

Long Beach Business Journal

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GRAND PRIX HIGHLIGHTSFebruary 4-17, 2014 Long Beach Business Journal 23

Chris Pook knew a hefty price escalationto hold the race was on its way. Earlier,Long Beach had been offered a deal torecoup its upcoming expenses: two week-ends of racing in 1984, starting with around of the World Sports CarChampionship, a midweek round of theWorld Rally Championship and an F1 raceto finish out the week.“We took the idea to city management

and they liked it,” recalls Pook, “but addedthat it would require a city council vote.”Subsequently, the GPALB took their

concept to the city manager and citycouncil . . . and were turned down! Thecouncil not only nixed the deal, butwanted a one-weekend race, moved fromOcean Boulevard to Seaside Way, withShoreline Drive serving as the mainstraight and pit lanes, and offered to bro-ker a 10-year deal with the newly-formedChampionship Auto Racing Teams(CART) to seal the bargain.In November 1982, Pook and Controller

Jim Michaelian flew to New York to pleadtheir case with Ecclestone. He wanted tohelp but, bound by the ConcordeAgreement, any changes would have re-opened the battle with Balestre. Pook andMichaelian then booked a flight to Detroitand, the next day, signed a Letter ofAgreement with CART. The F1 era in Long Beach was over. Not

all was gloom and doom, however,because the face of Long Beach waschanging dramatically.Vacant lots were being replaced by gleam-

ing new venues like the Hyatt RegencyHotel, Shoreline Village and ShorelineMarina. Howard Hughes’ famed “SpruceGoose” had taken up residence next door tothe Queen Mary, adding yet another populartourist attraction for the city. Automotive giant Toyota was now firmly

entrenched as the race sponsor, plus CARTIndyCar cockpits were filled mostly withAmerican drivers, recognizable stars likeBobby Rahal, Rick Mears, Al Unser,Danny Sullivan, Gordon Johncock and, ofcourse, Mario Andretti. Former F1 worldchampion Emerson Fittipaldi added someinternational spark when he joined theseries for the 1984 season.Thus, the stage was set. The performers

were in place. The only question was, toparaphrase an old show business axiom:“Would it play in Long Beach?”On Friday, March 30, 1984, IndyCar

drivers took to the winding, 1.67-mile streetcircuit for their first practice sessions.Two former F1 drivers – Robert

Guerrero (the March team) and BrunoGiacomelli (Theodore Racing) – were 1-2in Friday qualifying, with promising youngdriver Michael Andretti (Mario’s son) thirdin a March, followed by Geoff Brabham(March) and Mario in his Lola.When Saturday’s qualifying sessions

ended, however, Mario had the pole, fight-ing off all challenges with a fast lap of90.772 mph. To Andretti, who had sufferedthrough a long 1983 season with teethingproblems in his new Lola, it was a goodsign: “This year, we hoped for much moreand looks like we have it. You can nearlyalways get a message from a new car . . .the message we got today was good.”

That was an understatement. When thegreen flag fell on Sunday’s race, the 44-year-old Andretti ran off and hid from therest of the 28-car starting field.He led wire-to-wire, averaging 82.898

mph for the race’s 112 laps. At thehalfway mark, he led by 1-1/2 laps –almost two minutes! – over Fittipaldi. Atone point, Andretti got on the radio to hiscrew chief, Darrell Soppe, and said,“Talk to me, Darrell, talk to me. Tell mewhat’s happening. It’s getting prettylonely out here!”When the checkered flag fell, he was a

whopping 63.2-seconds ahead of GeoffBrabham, whose March ran out of fuel as hecrossed the finish line. Tom Sneva (March)finished third, followed by Jim Crawford(Theodore) and Fittipaldi (March). It was Andretti’s 37th career Indy Car win,

and the significance was not lost on him.“I think we proved today that Indy Cars

can handle this track quite well, becausemy car felt as good as any Formula One carI ever drove here,” he said. “It was one of those days you dream

about as a driver.“I love it here.”So did the more than 55,000 people who

showed up for race day, putting a smile onthe face of Chris Pook, who had gambledand won, saving more than a million and ahalf dollars in expenses by switching toIndy cars.Yet, amid all the post-race celebrations,

not many people noticed a 22-year-olddriver named Al Unser Jr. He had quali-

fied decently – fourth – but finished17th, completing only 53 laps beforeexiting with electrical problems inhis March.In the coming years, Long Beach

race fans would get to know “LittleAl” very well indeed! �

Celebrating 40 Years(Continued From Page 1)

Long Beach grandstandswere packed for the

inaugural CART race in 1984.

First CARTrace in LongBeach is wonby MarioAndretti

MarioAndretti

Al Unser, Jr.

RV sectionproved very

popular

CART (Championship Auto Racing Teams) replaced Formula One in 1984 in Long Beach.Pictured is the Shoreline Drive straightaway.(Photographs provided by Grand Prix Association)

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STATE OF THE PORT24 Long Beach Business Journal February 4-17, 2014

State Of The Port – January 23 At The Westin Long Beach

Long Beach Harbor CommissionPresident Doug Drummond andhis wife, Linda, president-elect,Assistance League of Long Beach.

From left, Long Beach Board of Harbor Commissioners Rich Dines and Susan Wise; Jeff Burgin, sen-ior vice president of Pasha Stevedoring & Terminals L.P.; Frank Capo, senior vice president and chiefcommercial officer of Total Terminals International, LLC; and Thomas Fields, owner of Thomas FieldsAssociates and former president of the Long Beach Board of Harbor Commissioners.

Former Long Beach mayor Beverly O’Neill is flankedby Rick Davis of Davis Consulting Group, andOrange County Deputy District Attorney Susan Price.

Terry Junkins, left, and DonCowan of OXY Long Beach.

From left, Donald Snyder, director of trade develop-ment for the Port of Long Beach; Carolyn Martin,assistant vice president of customer service andpublication relations for InternationalTransportation Service; and Cosmo Perrone, princi-pal of Cosmo Perrone & Associates, LLC and for-mer director of security for the port.

From left, U.S. Coast Guard Capt. Jennifer Williams; Long Beach FireDepartment (LBFD) Deputy Chief Mike Sarjeant; LBFD Marine Safety ChiefRandy Foster; and LBFD Chief Michael DuRee.

From left, John Cruikshank, principal civil engineer ofJohn M. Cruikshank Consultants; Scott Kurtz, director ofenvironmental sciences at Ninyo & Moore Geotechnical& Environmental Sciences Consultants; and Andy Duong,president of The Alliance Group Consulting.

Michelle Grubbs, left, of the PacificMerchant Shipping Association,with Long Beach AssemblywomanBonnie Lowenthal.

Marianne Venieris, left, retiredexecutive director of CSULB’sCenter for International Tradeand Transportation (CITT), andAngeli Logan, director oftrade and transportation pro-grams for CITT.

Scott Smith, left, president and CEO ofWestbound Communications for thePort of Long Beach’s Gerald DesmondBridge Replacement project, and DenisWolcott, media relations manager withWestbound Communications.

Long Beach Police Chief Jim McDonnell,left, with Port of Long Beach Director ofSecurity Randy Parsons.

Photographs by the Long Beach Business Journal’s Thomas McConville

Al Moro, left, acting executive director of the Portof Long Beach, and David Thornburg, director ofpublic affairs for SA Recycling.

From left, Michael Ponce, day business agent for the InternationalLongshore and Warehouse Union (ILWU) Local 63 Marine ClerksAssociation; Joe Mascola, vice president of ILWU Local 63;Domenick Miretti, senior liaison for ILWU; and Mike Trudeau, secre-tary-treasurer for ILWU Local 94.

Port of Long Beach staff, international tradeexecutives, local business executives and repre-sentatives from the City of Long Beach gatheredat the Westin Long Beach on January 23 for the2014 State of The Port event. Acting ExecutiveDirector Al Moro said that cargo volumes at theport increased by 11.3 percent in 2013, “but thatthis remains a challenging time for the port andour entire industry. . . . We’re rebounding, butother ports want to grab our business and jobs.”He noted that the $788 million approved this yearfor capital improvement projects “represents theport’s biggest-ever, one-year investment in infra-structure.” Harbor Commission President DougDrummond told the gathering that the harborcommission is focused on hiring a permanentexecutive director and ensuring that the port’scapital improvement projects are delivered ontime and on budget.

STATE OF TRADE AND TRANSPORTATIONFebruary 4-17, 2014 Long Beach Business Journal 25

More than 500 business and communityleaders gathered at the Hyatt Regency onJanuary 30 to hear the president of thePacific Merchant Shipping Association dis-cuss the “State of the Trade andTransportation” industry. John McLaurinsaid he was optimistic “as cargo volumesslowly creep back from the depths of thegreat recession;” innovative “as we see theimplementation of new technologies movinggreater volumes of cargo at far lower levelsof pollution;” exciting “as our members con-tinue the job we take so much pridein – facilitating trade and commerce atsome of the busiest ports in the worldand moving goods that reach millionsof American households and con-sumers, creating economic opportu-nity for so many;” and well positioned“as Southern California has all the ele-ments needed to handle growing tradevolumes and an evolving supplychain.” Noting April’s primary elec-tions in Long Beach, McLaurin said,“Regardless of who is elected, theupcoming election will bring aboutchange and hopefully a more civil dia-logue. People can agree to disagree,but they should not be personallyattacked and smeared simply becausethey offer a differing opinion.” �

State Of Trade And Transportation – January 30 At The Hyatt Regency

Current and former members of the Long Beach Board of Harbor Commissioners are, from left, Nick Sramek; Thomas Fields; James C.Hankla; Mike Walter; Susan Wise; John Calhoun; and James Gray.

From left, Richard Steinke and Jim McCluskie of Moffatt & Nichol; LaDonna DiCamillo, BNSF; John McLauren,Pacific Merchant Shipping Association and keynote speaker for the event; and Randy Gordon,president/CEO, Long Beach Area Chamber of Commerce, event organizer.

Geraldine Knatz, former executivedirector of the Port of Los Angeles,with Al Moro, interim executivedirector of the Port of Long Beach.

Oxy Long Beach employees, from left, Hilario Camacho, ChrisValdez and Joel Scott.

INCO Company employees, from left, Doug Shea, Brad Miles, Andrew Castroand Bill Townsend.

From left, Miguel Cordova, Carillo Strategies; Gwendolyn Parker,IMC Municipal Consultants; Carl Kemp, Kemp & Associates; andVice Mayor Robert Garcia From left, Consultant Diane Jacobus, former Mayor

Beverly O’Neill and Debbie Golian of CreativeProductions.

Long Beach Community CollegeTrustees Roberto Uranga, left, andDoug Otto.

Long Beach Container Terminal employees, from left,Dino Bon, director of human resources; Bill Madden,vice president operations; and Anthony Otto, president.

Photographs by the Long Beach Business Journal’s Thomas McConville

ENCORE – PEOPLE IN THE NEWS26 Long Beach Business Journal February 4-17, 2014

Personnel AnnouncementsAt MemorialCare – RickGraniere, corporate treasurerfor MemorialCare HealthSystem has added the title ofchief investment officer.MemorialCare alsoannouned the appointment ofKaren Testman, RN, as itsnew chief financial officerand Wendy Dorchester, Ph.D., as chief administrative officer for the company’s SeasideHealth Plan. Graniere, a 30-year employee of MemorialCare, holds a bachelor’s of sci-ence in accounting from California State University, Northridge. Testman joinedMemorialCare in 1998 and most recently served as senior vice president of financialoperations. She received both her degree in nursing and bachelor’s degree in businessadministration from Loma Linda University. Dorchester has served in several executivepositions at Long Beach Memorial, Miller Children’s Hospital Long Beach andCommunity Hospital Long Beach. Seaside Health Plan opened last September to,according to a statement, “serve individuals and families enrolled in Medicare, Medi-Cal, Dual Eligibles and Commercial plans who are members of partner health plans andchoose Seaside as their participating network.”

New Environmental Chief At Port – Richard A. Cameron has beenpromoted to managing director of environmental affairs and planningfor the Long Beach Harbor Department. He has been serving as actingdirector since July. Cameron joined the port in 1996 as an environ-mental specialist. He became director of environmental planning in2007. In his new post, he oversees a bureau that includes 41 full-timebudgeted employees within the environmental planning, transporta-tion planning and master planning divisions. He is responsible foradvancing the Port of Long Beach’s Green Port Policy. DougDrummond, president of the Long Beach Board of Harbor

Commissioners, said Cameron has been “very instrumental in designing and building thesignature programs that have made the Port of Long Beach a leader in environmentalstewardship. He’s the right choice to help us make this port even greener.”

F&M Chief Banking Officer – Kathryn Gonzales has been namedsenior vice president, chief banking officer, a newly created positionat Farmers & Merchants Bank. Gonzales, with 33 years of bankingexperience, will work on the bank’s retail and sales strategies, withparticular focus on growing core accounts and deepening relation-ships with the bank’s key customers, according to W. Henry Walker,F&M Bank president. “We couldn’t be more pleased to add Kathrynto our executive management team, as her career in banking is trulyexceptional and includes a keen strategic vision combined with hands-on leadership,” Walker said. “As F&M enters its 107th year, we are

embarking on new initiatives and planning for further growth in the century ahead, so alarger leadership team will play a very key role.”

New VP Of Sales At Visitors Bureau – Jarrod Finley has beenappointed vice president of sales for the Long Beach Area Convention& Visitors Bureau (CVB). For the past 13 years, Finley has held var-ious positions with Marriott International. According to the pressrelease announcing his appointment, he is responsible for implement-ing sales strategies to drive convention business into the City of LongBeach. He also provides leadership to 10 national sales directors andfour business development managers with a focus on business gener-ation and room night goal attainment. “Jarrod brings to Long Beach asolid background in hotel sales and management,” said CVB

President/CEO Steve Goodling. “His expertise and enthusiasm will be a great benefit forour city’s convention business.”

New President/CEO For Cushman & Wakefield – Edward C. Forst isthe new president and CEO of Cushman & Wakefield (CW), theworld’s largest privately-held commercial real estate services firm. Hejoined the company last month from Goldman, Sachs & Co., where heserved as global co-head of the investment management division, as amember of its management committee and previously as the firm’schief administrative officer. Forst has more than 30 years of experi-ence working in international asset management, capital markets andoperational leadership. CW has about 250 offices in 60 countries,employing more than 16,000 professionals.

New Associates At Local Law Firm – Lauren M. Doyle and Brandon L. Fieldstadhave become associates with the Long Beach law firm of Tredway Lumsdaine DoyleLLP. Doyle’s practice areas include corporate and business law, trust administration,probate, general civil and trust litigation. She is a graduate of Western State UniversityCollege of Law. Fieldsted is a graduate of the University of Southern California GouldSchool of Law. His practice areas include general civil and trust litigation, personalinjury and family law.The Klabin Company Purchased By Five Employees – The 54-year-old Klabin

Company/CORFAC (Corporate Facility Advisors) Commercial Real Estate Brokerage hasbeen purchased by five veteran principals of the firm from founder Stuart Klabin. Thenew shareholders are David Prior, who has served as president for 20 years, Todd Taugner,

David Grote, F. Ronald Radar and Doug Marshall. The new owners average 24 years ofexperience in commercial real estate. The firm has offices in Torrance and the Westside.Klabin returns to the position of chairman emeritus. For more information, visitwww.klabin.com.

New Dean For CSULB College – Cyrus Parker-Jeannette hasbeen promoted to dean of the College of the Arts at CaliforniaState University, Long Beach effective July 1. She is currentlyassociate dean of the college. According to a statement, “TheCollege of the Arts encompasses accredited and nationally recog-nized programs in the visual arts, industrial and interior design,dance, film and electronic arts, music and theatre, along with theCarpenter Performing Arts Center and the University ArtMuseum.” Parker-Jeannette holds a bachelor’s degree intheatre/dance from CSU Fullerton and a masters in fine arts fromUniversity of California Irvine.

Tuckman Joins Psychiatric Staff – Dr. Alan Tuckman has joined the professional psy-chiatric staff at the Atherton Clinic of Memorial Psychiatric Health Services in LongBeach. Tuckman is board certified in forensic and general psychiatry. He had a practicein New York city for 40 years, and has evaluated, according to a press statement, morethan 5,000 forensic cases dealing with criminal law, family law and many types of civil

law matters.Sosa Joins Local YMCA – Emilio Sosa is the new senior execu-

tive director of the Weingart-Lakewood Family YMCA, located at5835 E. Carson St. in the City of Lakewood. Most recently, Sosahad headed up the Early Childhood Education Depatment at theYMCA of Greater Long Beach since 2007. In his new role, he willoversee the expansion and renovation of the Weingart-LakewoodFamily YMCA, which is estimated to be about a nine-month proj-ect and add about 10,000 square feet to the existing 25,000-square-foot facility. New Leader At Day Nursery – Whitney Leathers is the new exec-

utive director of the Long Beach Day Nursery (LBDN), havingbeen appointed by the organization’s board of directors. Leathersmost recently served as executive director of The NevadaAssociation for the Education of Young Children in Reno. Sheearned her bachelor’s in English from Western Illinois University.“The extensive search conducted by our board and communitymembers included several talented executives,” Board ChairJonathan Gotz said. “Whitney’s appointment refects our fundamen-tal belief that LBDN is on track to continue its mission into the next

century.” LBDN was founded in 1912.Joel Perler Joins Port Staff – Joel Perler has been appointed

assistant business development manager at the Port of Long Beach.He most recently served as vice president of membership and busi-ness development for the Long Beach Area Chamber of Commerce,a position he held since March 2009. At the port, Perler is respon-sible for trade education and outreach programs to current andpotential customers, including terminal operators, cargo ownersand ocean carriers. Among his other responsibilities, he is to con-duct research and analyze market strategies and industry trends. Heearned a bachelor’s in humanities from USC and a masters from the

school of public administration at the University of Illinois.Otto Leads Transit Board – Dr. Freda Otto, a consultant to non-

profits and businesses, is the new chair of the Long Beach TransitBoard of Directors. Otto, a three-year member of the board, receivedher PhD from the USC School of Public Policy and Administration,and her bachelor’s and masters from California State University,Long Beach. She previously served as assistant vice chancellor foruniversity advancement for the CSU System, and was a vice presi-dent at the St. Mary Medical Center Foundation. “Long BeachTransit is integral to the success and vitality of our city, especially asour youth become eco-conscious leaders and as our senior popula-

tion continues to grow.” The seven-member board also elected Barbara Sullivan-Georgeas vice chair and Maricela de Rivera as secretary-treasurer.

Nakagawa Heads Portia Consulting – Jane Nakagawa, an execu-tive with Long Beach-based InterTrend, has been tabbed to lead anew sister company called Portia Consulting, a boutique product andmarket strategy firm also based in Long Beach. Prior to joiningInterTrend in 2009, Nakagawa worked for Nissan for 18 years, whereshe served as director of advanced planning and strategy, and wasnamed by Automotive News as one of the “top 50 people who madeenduring contributions to Nissan’s 50 years in America.” She earneda masters of architecture from UCLA. For more information, visit:www.portiaconsulting.com

Certification For Association Managers – The “Certified Community AssociationManager (CCAM)” designation has been awarded to three Long Beach professionals:Rosalba Gonzalez and Richard Lucas of Pabst, Kinney & Associates; and JohnWitham of Tyler Management. About 1.18 million people live in homeowners associ-ations (HOA) in Los Angeles County, according to Laguna Hills-based CCAM. The

Rick Graniere Karen Testman Wendy Dorchester

Richard Cameron

Kathryn Gonzales

Jarrod Finley

Edward Forst

CyrusParker-Jeannette

Emilio Sosa

Whitney Leathers

Joel Perler

Freda Otto

Jane Nakagawa

ENCORE – PEOPLE IN THE NEWSFebruary 4-17, 2014 Long Beach Business Journal 27

organization reports that HOA management features more than 1,200 laws “pertainingto common interest developments.”Aquatic Capital Athlete Of The Year – The Long Beach Aquatic Capital of America

Foundation announced that for the third time in five years, swimmer Jessica Hardy hasbeen named Athlete of the Year. Hardy earned three medals at the 2013 FINA WorldChampionships last summer. She and other winners are being recognized tomorrowevening during the group’s annual banquet at the offices of Keesal Young & Logan. Otherwinners are: Gary DeLong as Citizen of the Year; Ricardo Azevedo as Coach of the Year;the Long Beach City Council as the Organization of the Year; John Sangmeister for hisOutstanding Achievement; and Kelsey O’Donnell is a Special Honoree. CommunityService recognition goes to Kim Masoner, Stefanie Matthews, Robert Palmer, JustinRudd and Laurel Terreri. Scholarships are being awarded to the California AquaticTherapy and Wellness Program and to the Long Beach Junior Lifeguard Program. TheFoundation was established to “communicate and promote Long Beach as an aquatic des-tination for business, education and sports.”Agent Joins Insurance Advisory Council – Chris Manoly of Mills Insurance Services

in Los Alamitos has been named to the 2014 Safeco California Region Advisory Council.According to a statement, Safeco has been using advisory councils for more than 10 yearsto collaborate with agents on solutions that will improve the agent and customer experi-ence. About 140 agents sit on eight regional councils.Tippers Elects New President – Nate Trimmer, co-founder of Omnibeat, a social media

marketing firm in Los Alamitos, is the new president of The Tippers Club of Long Beach.Formed 34 years ago, the group of more than 75 members supports each other throughbusiness transactions, referrals and social activities. For more information, e-mail:[email protected].

Signal Hill Chamber Elects Officers – Realtor Terry Rogers is continuing anotheryear as president of the Signal Hill Chamber of Commerce. Rogers is associated withColdwell Banker Preview International. Other officers are Michael Coso of AllegraMarketing as 1st Vice President; Carlos Campos of Peculiar Solutions as 2nd VicePresident; Amanda Kilpatrick of Signal Hill Petroleum as secretary; and Judie Johnsonof Bookkeeping Services as treasurer. For more information about the chamber, visitwww.signalhillchamber.org.LBS Financial Employees Donate Toys – During the recent holiday season, more

than 175 employees at LBS Financial Credit Union donated hundreds of “toys, gifts,clothing and gift cards to the children and parents served by the Needy Family Projectin Cerritos and surrounding areas.” According to LBS President/CEO Jeffrey Napper,“This was the seventh year where our employees donated gifts for children and needyfamilies.”Molina Employees Help Seniors – Also during the holidays, employees from Long

Beach-based Molina Healthcare brought gifts and sang for seniors and persons withdisabilities. The employees visited four senior homes, each with at least 30 seniors attheir site. Each senior received a back scratcher and blanket. “It’s an amazing experi-ence and an immeasurable amount of joy to be able to see the smile on the resident’sfaces as they opened up their gifts,” said Mona Tisdale, director of Molina. �

Historic Rancho Los Cerritos Under New ManagementAccording to a statement released last month, “the Rancho Los Cerritos Foundation entered into a 25-year Lease Agreement with the City of Long Beach to assume operational and managerial responsibility forthe National and State Historic Landmark site” located in the Bixby Knolls/Virginia Country Club area of Long Beach. The announcement followed two years of negotiations after city officials approached theFoundation Board, which was formed in 1994, to take over operation of the site. Reasons cited for the switch include: hiring, purchasing, technology upgrades, site maintenance, volunteer services and otheroperations will be streamlined, and the Foundation will be eligible to apply for some new grants not open to government-run museums. The city, which will provide an annual management fee for upkeep of thesite and collections, has been operating the Rancho since it acquired it in 1955. Pictured are the officers and directors of the Foundation Board. Front row, from left, are: Margie Newell, Chief Financial OfficerJohn Fielder, Craig Smith, Chairman Kevin Kayse, Craig Carter and Richard Dempsey. Top row, from left, are: Dennis Eschen, Vicki Pard, Secretary Mary Hancock Hinds, Barbara Bixby Blackwell, Jean BixbySmith, Vicki Holden, Lovetta Kramer and Lee Shoag. Not pictured are Vice Chairman William Lorbeer, Ron Arias, Alan Fox, David George, Bob Hagle and Bob Shannon. Located at 4600 Virginia Rd., theRancho is open Wednesday through Sunday from 1-5 p.m. For more information, visit: www.rancholoscerritos.org. (Photograph by the Business Journal’s Thomas McConville)

New GM For Floyd’s 99 BarbershopStephany Van Stone began duties last month as general manager of Floyd’s 99 Barbershop, a newbarbershop for men and women at 4000 E. Ocean Blvd. The shop opened on January 9. Van Stone

has been withFloyd’s 99 for sevenyears. She is trans-ferring from theHermosa Beachlocation, which shemanaged for fiveyears. In her role inLong Beach, VanStone is managinga staff of 16 inaddition to stylinghair. Floyd’s 99 has75 locations in 11states. (Photographby the BusinessJournal’s ThomasMcConville)

Mark Rhodes Leads Catalina Air Harbor At LGBMark Rhodes is the CEO and majority owner of Catalina Air Harbor that recently began operatingsightseeing tours of the Long Beach and Los Angeles Harbor areas and Catalina Island from theLong Beach Airport (LGB). The company operates a Dehavilland Beaver on amphibious floats, trav-eling from the LGB to Catalina in about 15 minutes. According to Rhodes, the firm plans on adding“flight instruction to our mix and ultimately air charter and aircraft maintenance.” He said their tar-get market for sightseeing tours, air charter and scheduled service “are people that frequent thewaterfront areas of Los Angeles and Long Beach Harbors. . . . Our goal is to give them anotherchoice in entertainment that is affordable, memorable and safe.” For more information, visit:www.catalinaairharbor.com. (Photograph by the Business Journal’s Thomas McConville)

february 4-17, 2014 section a

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