featuring google: quality score 2013

Featuring Google: Quality Score for 2013HOW DOES QUALITY SCORE REALLY WORK IN 2013?

Featuring Google: Quality Score for 2013

Meet Your SpeakersSamir Janveja@sjanvejaStrategic Partner Manager


Meet Your SpeakersMatt HesslerDirector of Account Management, Trada13 years of PPC and SEO@fasterstill


Meet Your SpeakersAnna Sawyer Head of Content, TradaAdWords Qualified, AdCenter EnthusiasticDigital Marketing Educator@annafsawyer


#QualityScore2013

Use the hashtag today and win $25.


Your questions, answered.Topics covered in this webinar started with YOUR questions. Please keep asking them!


High Quality Score = better performanceIn general, a high Quality Score means a better CPC price and higher ad position.


Published Quality Score factors

CTR

Relevance

Ad creative/keyword matchup

Historical CTR of display URL

Landing page quality


Relevance factorsAccount history

CTR of all the ads and keywords in your account

Account's performance in the geographical region where the ad will be shown

The historical CTR of the display URLs in the ad group

Relevance of a keyword, the ads in its ad group, the ad’s text

Relevance of a keyword and ad to the search query


Landing page factorsLanding page quality is used as a penalty only. You don’t “get points” or boost your Quality Score by having a great landing page.

It is meant to police serious offenders, like phishing sites, doorway pages, pages of just ads, etc.

The only factor of your landing page that can impact your quality score is the load time.

Landing page aesthetics are not a factor.


Notes about match type:

Match type DOES NOT affect Quality Score or First Page Bid.

Match Type DOES affect Ranking and actual CPC.


Fixing Quality Score

Delete “bad” keywords and ads

Restructure ad groups, move poorly-performing keywords to new ad groups

Increase bid prices (temporarily or permanently)

Build new landing pages with more relevant content


Questions from you How will mobile-

optimized sites affect Quality Score, and how should I structure my mobile campaigns?


Questions from you In 2013, social efforts

affect everything. How can I leverage this to improve Quality Score?


Questions from you What role does

account history play in Quality Score calculations?Account

History


Questions from you Ads in higher positions

have comparatively higher CTRs. Why would the Quality Score still be average/low?


Questions from you I know that content is

king in 2013. How do I optimize landing pages for Quality Score, SEO and conversion?


Questions from you If landing pages are

important to Quality Score, are simple one-page websites penalized?


Questions from you How do ad extensions

affect CTR and Quality Score?


Want a higher return from your paid search? Lacking the time to effectively manage your campaigns?Ready to advertise on Bing & Yahoo!, but don’t want to learn another platform?

You have controland support.

Start promoting your business online today! Call: 877-871-1835 or Email: [email protected] to learn more.

Our Optimizer community provides the diversity of thinking needed to reach a broad audience as well as the time required to manage campaigns effectively.

It’s performance-based.A community of certifi edexperts does the work.

When you join the Trada Marketplace, you have access to a community of certifi ed online advertising professionals.

Paid search experts are matched to your PPC campaign, then collectively build out and manage day-to-day tasks: research, analysis and optimization.

Trada’s experts are paid when they beat your CPA. This means that their goals are aligned with yours, and they will work hard to get high-quality clicks and conversions.

In addition, Trada only benefi ts when we help

you achieve profi table conversions. So we’re motivated to get you results – not spend

your budget.

In Trada’s Marketplace, you’re the boss. You approve all keywords, targeting and ad copy before it hits the networks, so your brand and message are entirely within your control.

But you’re also not alone. You’ll have a dedicated account manager to help you set goals and make decisions, and this account manager will keep a close eye on your campaigns to ensure Optimizer work is top notch and you are getting the best possible results.

Trada• Saves you time (our experts do the work)

• Increases your ROI (your dedicated account manager is committed to profi table results)

• Allows you to run campaigns on Google, Bing, and Yahoo – easily!

Trada for Paid Search

What to expect when you join Trada:We launch campaigns quickly – just 7 days to build out and begin running on Google, Bing and Yahoo!.

First, you will work with your dedicated account manager to set goals for your campaign. Optimizers will be matched to your campaign based on expertise and begin build out with keywords, ads and bidding strategies. This takes place over 7 days.

Once the build out of your campaign is complete, it is launched in the Trada Marketplace. Trada serves your ads on Google, Bing and Yahoo!. They run on the ad networks just as if you were running your own campaigns.

Over time, your Optimizer team continues to work with you and your account manager to curate and improve your campaign, always working toward more profi table conversions and optimal performance.


Mid-market and larger small companies who have sophisticated needs and a small marketing team.

Who works with Trada?


A Trada Marketplace Expert will give you a personalized campaign assessment and see if you’re a fit for Trada.

Book a demo today.


?@sjanveja

@fasterstill

@annafsawyer

Check your email tomorrow for a link to the slides, the recording, and this free whitepaper, PPC Quality Score Myths Exposed!

featuring google: quality score 2013

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