ELSA CONSULTING BUSINESS PLANEllie MuchelenjeCharlet Sandra INTRODUCTION Lusaka capital Zambia has serious housing shortage due to rapid population increase. Rapid population has led to unplanned settlements-low quality housing & lack of services (drainage, water supply etc) ELSA Consulting company to provide solution for Lusaka City Council ELSA CONSULTING COMPANYMISSION To provide clients with solutions that meet their business needs by adding value through technical excellence and personal serviceVISIONService and quality of workDeliver on time and within budgetEnvironmental and social responsibilityCORE VALUES Up-holding integrity Costeffective design Sustainability of environmentPESTELANALYSISPOLITICAL FACTORS Taxation:annual tax clearance, VAT, registration fees Privatisation: PPPs Control of Monopoly: free market, investorsECONOMIC FACTORS Economic Growth:6.6%, 2011 Exchange rates: not so good Inflation: 7%SOCIAL/CULTURAL FACTORS Population Size:2.2million Lusakaaverage growth rate 4.7% Household size: low density 4 to 5 & high density 7+ Social Mobility: urban driftTECHNOLOGICAL FACTORS Telecommunications:developing Government spending on research: developingENVIRONMENTAL FACTORS Weather: flood prone areas Legislation on environment: ZEMA Waste disposal: indiscriminate dumping in high density areasLEGAL FACTORS Legislation: Building laws Employment Law: minimum wage changed overnightPORTERS ANALYSISTHREAT OF ENTRY Differentiation: more than 20 consultancy companies in existence Capital: lack of financial resources, high interest rates for loans Access to Clients: consultancy firms not allowed to advertisePORTERS ANALYSISPOWER OF SUPPLIERS Not influenced by suppliers since technical services providedPOWER OF BUYERS Alternatives: more consultancy firms gives the buyer or client has more alternatives Cost of Services vary dependent on different consultancy firms.PORTERS ANALYSISTHREAT OF SUBSTITUTES Consultancy services are measured by deliverables such as a completed design or supervision of a project.RIVALRY EXISTING COMPETITORS New company considered a threat by rival consultancy companies.SWOTSTRENGTHMulti disciplinaryMulti culturalWomen empowermentExperienced staffWEAKNESS Limited market opportunityNew conceptOPPORTUNITIESChange in businessenvironmentRoom for economic developmentTHREATSCompetitorsFinancial limitationsRISK ASSESSMENT AND ANALYSIS3 41 21-End users2-Contractors3-Lack of clients4-Financiers pulling outLowHighLow HighSTAKEHOLDERS FINANCIERS MUNICIPALITY-LUSAKA CITY COUNCIL MINISTRY OF LANDS CONTRACTORS END USERSSTAKEHOLDER ANALYSISKeep satisfied Key playersFinanciersMunicipalityMinimal effortEnd usersKeep informedMinistry of LandsInterestPowerTHREE PROJECTS OFFICE SET UP SETTING PROFESSIONAL STRUCTURE MARKETING IN TERMS OF CLIENTS SCALEPROJECT BRIEFSYEAR 11(1/2)3OFFICE SET UP OFFICE ACCOMODATING 6 STAFFOFFICE ACCOMODATING 11 STAFFOFFICE ACCOMODATING 16 STAFFNEW BRANCHSETTING OF PROFESSIONAL STRUCTURE1stRECRUITMENT 2stRECRUITMENTNon experienced are employed3stRECRUITMENTTraining programsMARKETING IN TERMS OFCLIENTS SCALEWORKING WITH LOCAL CLIENTSWORKING WITH NATIONAL CLIENTSWORKING WITH INTERNATIONAL CLIENTSASSESSMENT Established vision and mission Analysis at established milestones Assesment of financial , operational and configuration goals Implement of change management for stratergic change ELEMENTS TO MANAGE STRATEGIC CHANGECHANGE IN ORGANIZATIONAL STRUCTUREFACTORS INFLUENCING CHANGE READINESS ASSESSMENT CHECK LISTRESISTANCE ASSESSMENT CHECK LISTCOMMUNICATION PLAN