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PROGRAMME QUALITY HANDBOOK

2018 – 19

FdA Graphic Design with Interactive Multimedia

of 172Last Saved: 14/05/2023Plymouth University Academic Partnerships Programme Quality Handbook UK

Contents1. Welcome and Introduction to Fda Graphic Design with Interactive Multimedia & Fda Interactive Multimedia with Graphic Design.................................................................................32. Programme Specification....................................................................................................43. Module Records................................................................................................................62

of 172Last Saved: 14/05/2023Plymouth University Academic Partnerships Programme Quality Handbook UK

1. Welcome and Introduction to FdA Graphic Design with Interactive Multimedia & FdA Interactive Multimedia with Graphic Design

Welcome to FdA Graphic Design with Interactive Multimedia & FdA Interactive Multimedia with Graphic Design delivered at City of Bristol College.

Bristol has a vibrant and diverse graphic communication and interactive media industry. The programmes have been developed in consultation with a range of local media professionals and so reflects the current needs, skills and professional practices in the industry.

Graphics and Multimedia professionals will be integral to the delivery of the course providing master classes, workshops, mentoring, lectures and feedback on project work.

The programmes will provide you with opportunities to collaborate with outside agencies as well as possibilities of paid or unpaid commissions from external sources. There may be work experience opportunities with local companies.

This is a practically-based course, encouraging self-development, creativity and building a professional portfolio.

You are given a broad skills based in the first year with the opportunity to specialise in year two.

This programme has been designed to equip you with the skills and knowledge base required to work in your chosen specialism or other graduate opportunities. It is also a platform from which you can undertake additional vocational and academic qualifications.

This Programme Quality handbook contains important information including:The approved programme specification Module records

Note: The information in this handbook should be read in conjunction with the current edition of: - Your Institution & University Student Handbook which contains student support based

information on issues such as finance and studying at HEo available on the Higher Education Moodle page

- Your Teaching, Learning and Assessment Handbooko available on the Higher Education Moodle page

- Plymouth University’s Student Handbook o available at:

https://www.plymouth.ac.uk/your-university/governance/student-handbook

https://www.plymouth.ac.uk/your-university/governance/student-handbook

https://moodle.cityofbristol.ac.uk/moodle/local/staticpage/view.php?page=highereducation

https://moodle.cityofbristol.ac.uk/moodle/local/staticpage/view.php?page=highereducation

1. Programme Specification

PROGRAMME SPECIFICATIONProgramme Title: Fd.A Graphic Design with Interactive MultimediaPartner Delivering Institution: City of Bristol College Start Date: September 2006First Award Date: Fd.A full-time July 2008; part-time July 2009Date(s) of Revision(s) to this Document: July 2018

ContentsFdA Graphic Design with Interactive Multimedia....................................................1FdA Interactive Multimedia with Graphic Design....................................................11. Welcome and Introduction to FdA Graphic Design with Interactive Multimedia & FdA Interactive Multimedia with Graphic Design..............................31. Programme Specification..............................................................................42. Programme Specification..............................................................................4PS1. Programme Details....................................................................................7PS2. Brief Description of the Programme..........................................................7PS3. Details of Accreditation by a Professional/Statutory Body (if appropriate) 8PS4. Exceptions to Plymouth University Regulations........................................8PS5. Programme Aims......................................................................................8PS6. Programme Intended Learning Outcomes (ILO).......................................8PS7. Distinctive Features...................................................................................9PS8. Student Numbers....................................................................................10PS9. Progression Route(s)..............................................................................10PS10. Admissions Criteria..............................................................................11PS11. Academic Standards and Quality Enhancement.................................12PS12. Programme Structure..........................................................................13PS13. Explanation and Mapping of Learning Outcomes, Teaching & Learning and Assessment...................................................................................................19

2.1.2. Secondary...........................................................................................202.1.3. Primary................................................................................................212.1.4. Secondary...........................................................................................212.1.5. Secondary...........................................................................................222.1.6. Secondary...........................................................................................23

2.1.7. Secondary...........................................................................................242.1.8. Secondary...........................................................................................282.1.9. Secondary...........................................................................................282.1.10. Secondary........................................................................................29

PS14. Work Based/Related Learning.............................................................30Appendix: Click here to enter text........................................................................34PS15. Programme Details..............................................................................37PS16. Brief Description of the Programme.....................................................37PS17. Details of Accreditation by a Professional/Statutory Body (if appropriate)..........................................................................................................38PS18. Exceptions to Plymouth University Regulations...................................38PS19. Programme Aims.................................................................................38PS20. Programme Intended Learning Outcomes (ILO)..................................38PS21. Distinctive Features.............................................................................39PS22. Student Numbers.................................................................................40PS23. Progression Route(s)...........................................................................40PS24. Admissions Criteria..............................................................................41PS25. Academic Standards and Quality Enhancement.................................42PS26. Programme Structure..........................................................................43PS27. Explanation and Mapping of Learning Outcomes, Teaching & Learning and Assessment...................................................................................................49

2.1.11. Secondary........................................................................................502.1.12. Primary.............................................................................................512.1.13. Secondary........................................................................................512.1.14. Secondary........................................................................................522.1.15. Secondary........................................................................................532.1.16. Secondary........................................................................................542.1.17. Secondary........................................................................................572.1.18. Secondary........................................................................................582.1.19. Secondary........................................................................................59

PS28. Work Based/Related Learning.............................................................603. Module Records..........................................................................................63

PS1. Programme Details

Awarding Institution: University of Plymouth

Partner Institution and delivery site (s):

City of Bristol College

Accrediting Body: NA

Language of Study: English1

Mode of Study: Full time/Part time

Final Award: FdA FdSc

Intermediate Award: Cert HE

Programme Title: Fd.A Graphic Design with Interactive Multimedia

UCAS Code: BCBC B77 E290, FdA/GD

JACS Code:Benchmarks: The Frameworks for Higher Education Qualifications

of UK Degree-Awarding Bodies October 2014Foundation Degrees the Foundation Degree Qualification Benchmark (FDQB) 2010QAA Subject Benchmarks Art & Design at intermediate level.

Date of Programme Approval:

10/8/06

PS2. Brief Description of the Programme This text is definitively approved at programme approval and therefore may be directly used for promotion of the programme without the need for further confirmation (approx.. 200-250 words):The Foundation degree Graphic Design programme covers design outcomes across a range of media, exploring vocational concepts including Advertising, Branding and Packaging and Corporate Identity. The emphasis is on creative practical projects that create a design portfolio that students can use to present to potential employers or continue with their higher education pathway. Students will work to create cutting edge print and digital design outcomes.Students are encouraged to examine and develop a creative identity as a graphic design practitioner. Contemporary visual culture and awareness are key themes that inform the programme content.

1 Unless otherwise approved through Plymouth University’s Academic Development and Partnerships Committee

PS3. Details of Accreditation by a Professional/Statutory Body (if appropriate)

N/A

PS4. Exceptions to Plymouth University Regulations(Note: Plymouth University’s Academic Regulations are available internally on the intranet: https://staff.plymouth.ac.uk//extexam/academicregs/intranet.htm ) None

PS5. Programme Aims The programme will deliver:

1. To provide a range of graphic and multimedia design experiences which facilitate the acquisition of an aesthetic sensitivity, appropriate knowledge, understanding and the essential transferable creative and technical skills that will prepare students for progression to a honours degree and /or professional practice and continuing professional development.

2. To support the learner’s (personal) self-development towards independent study in developing critical thinking and communication skills to enable learners to become reflective practitioners and to value self-reflection and self-evaluation as part of the learning process.

3. To provide appropriate study experiences which provide opportunities for teamwork and the commensurate skills of leadership, delegation and task/role allocation.

4. To deliver a programme of study that informs the design process through social, cultural, historical, ethical, environmental, political, economic, technological and theoretical contexts. This programme will be flexible and develop appropriately in response to relevant, emerging technologies that have an impact on art and design.

PS6. Programme Intended Learning Outcomes (ILO)

By the end of this programme the student will be able to:1. Demonstrate an aesthetic sensitivity, creativity, comprehensive knowledge, cognitive and

technical skills in the production of graphic and multimedia artefacts.

2. Evaluate and select from the available skills, tools, technologies and knowledge to create or propose feasible solutions to design problems.

3. Evaluate and communicate ideas and information effectively to a range of audiences using the most appropriate means.

4. Work effectively as a member of a team or as an individual in the context of a graphic design or multimedia project.

5. Form considered judgements about the aesthetic, cultural, ethical, environmental, technological and social qualities of a work of art or design, including own work.

PS7. Distinctive Features

This text is definitively approved at programme approval and therefore may be directly used for promotion of the programme without the need for further confirmation:

1. The programme structure has a common core shared between both the FdA Graphic Design with Interactive Multimedia and the FdA Interactive Multimedia with Graphic Design. This allows students to make a final decision as to which of the above programmes to follow mid-way through the first year.

2. The common core

a. promotes greater integration between both cohorts.

b. addresses the design process, visual language, contextual studies, communication and developing ideas through drawing.

c. allows Graphic Design students to acquire basic skills in Multimedia, Web authoring, storyboarding and screen-based presentation.

d. core allows Interactive Multimedia students to develop design skills in layout, composition, typography and drawing and print.

3. These interlinked programmes are flexible to allow students to participate in the other programme’s lectures, seminars and workshops to gain additional skills and knowledge

4. The Interactive Multimedia modules cover the wide spectrum of multimedia authoring and asset production, but with a particular emphasis on dynamic Website design and development, allowing students to integrate both front and back end development. Students intending to work freelance or be employed in small design consultancies will be in a position to offer a more sophisticated Web design service and/or be able to design within the parameters set by a developer. It will also give students a greater understanding of e-commerce and B2B.

5. The Interactive Multimedia modules will also give students the opportunity to develop the necessary skills to design and produce time-based media and interactive presentations.

6. The Graphic Design modules will give the students the knowledge and understanding of print and reproduction technologies to enable the production of professional print specifications.

7. Work-based learning opportunities will be encouraged and supported, with employers contributing to these activities. Students from both foundation degrees will have the opportunity to work in cross-disciplinary teams.

8. The programme will encourage collaborative projects between students on the two foundation degrees at both Stage 1 and Stage 2.

9. Both foundation degrees have a choice of electives in Stage 2 of the programme so students can tailor their programme towards their individual career aspirations.

10.Part-time study mode available.

PS8. Student Numbers

The following provides information that should be considered nominal, and therefore not absolutely rigid, but is of value to guide assurance of the quality of the student experience, functional issues around enabling progression opportunities to occur and staffing and resource planning:Minimum student numbers per stage = 5Target student numbers per stage = 10Maximum student numbers per stage = 15

PS9. Progression Route(s)

Approved ‘progression route(s)’ are those where successful achievement in this programme enables direct alignment to join a stage of another programme. This is an approach employed primarily for Foundation Degree students to ‘top-up’ to complete a Bachelor degree, but may be employed for other award types. This is in part an automated admissions criterion and therefore progression may be impacted on by availability of a position on the progression award; however progression opportunity, if not available in the first year of application, is guaranteed within 3-years.Progression arrangements with institutions other than Plymouth University carry an increased element of risk. It is necessary for the delivering partner institution to obtain formal agreement from that institution to guarantee progression for existing students on the programme. For progression to Plymouth University, should there be the need to withdraw the progression route programme(s) then either this will be delayed to provide progression or appropriate solutions will be found. This arrangement is guaranteed for existing students that complete their programme of study with no suspensions or repeat years and who wish to progress immediately to the University.

The contribution of marks from prior levels of study to the progression award is governed by University regulations.

BA/BSc (Hons) Digital Art and Technology (FoAH)

PS10. Admissions Criteria

Qualification(s) Required for Entry to this Programme: Details:

Level 2:

Level 2 qualifications in Maths and English

Normally maths and English

- Key Skills requirement / Higher Level Diploma:and/or

- GCSEs required at Grade C or above:Level 3: at least one of the following:

To have achieved at least 140 UCAS points in a course related subject

- AS/A Levels

Access Diploma

- Advanced Level Diploma:- BTEC National Certificate/Diploma:- VDA: AGNVQ, AVCE, AVS:- Access to HE or Year 0 provision:- International Baccalaureate:- Irish / Scottish Highers / Advanced

Highers:Work Experience: None requiredOther HE qualifications / non-standard awards or experiences: Can be considered on individual merit

APEL / APCL2 possibilities: APL will be considered as per Plymouth University Regulations

Interview / Portfolio requirements:All applicants will be interviewedA portfolio is required

Independent Safeguarding Agency (ISA) / Criminal Record Bureau (CRB) clearance required:

Yes: to be paid for by applicant/studentNo

2 Accredited Prior Experiential Learning and Accredited Prior Certificated Learning

PS11. Academic Standards and Quality Enhancement

The Programme Leader/Manager (or other descriptor) leads the Programme Committee in the following of Plymouth University’s annual programme monitoring process (APM), as titled at the time of approval. APM culminates in the production, maintenance and employment of a programme level Action Plan, which evidences appropriate management of the programme in terms of quality and standards. Any formally agreed change to this process will continue to be followed by the Programme Leader/Manager (or other descriptor) and their Programme Committee. Elements of this process include engaging with stakeholders. For this definitive document it is important to define:Subject External Examiner(s): All of this programme’s modules are covered by a single EE, who is appointed according to the Plymouth University regulations. Additional stakeholders specific to this programme: Student Representatives are engaged in quality and standards through participation in Programme Committee meetings, City of Bristol College HE Board and Academic partnerships Joint Board of Studies. Employers are involved in programme delivery and through employer forums

PS12. Programme Structure

For programmes containing more than one FHEQ level of study: copy and paste the table below as required (hover the mouse over the table then left-click on the box in the top left corner to highlight the table right-click copy select a line at least one further than the bottom of this table right-click and select ‘paste – keep formatting’For users employing pre-2010 versions of MS Word the text entry box guidance will not be visible. Please see footnotes for guidance.The following structure diagram(s) provides the current structure for this programme:

FHEQ level: 4 For: Fd.A Graphic Design with Interactive Multimedia Full Time

F/T Route Year

When in Year? (i.e. Autumn,

Spring etc)

Core or Option Module

CreditsA/S/All Module

GDMM101 autumn core 20 Visual Language & CultureGDMM102 Autumn Core 20 Graphic Design PrinciplesGDMM103 Autumn Core 20 Multimedia PrinciplesGDMM106 Spring Core 20 Developing Graphic ConceptsGDMM107 Spring Core 20 Editorial DesignGDMM108 spring core 20 Typography20

FHEQ level: 4 For: Fd.A Graphic Design with Interactive Multimedia Part Time

P/T Route Year


Spring etc)

Core or Option Module Credits Module

GDMM101 autumn core 20 Visual Language & CultureGDMM102 Autumn Core 20 Graphic Design Principles

GDMM103 Autumn Y2 Core 20 Multimedia Principles

GDMM106 Spring Y2 Core 20 Developing Graphic Concepts

GDMM107 Spring Core 20 Editorial DesignGDMM108 spring core 20 Typography

FHEQ level: 5 For: Fd.A Graphic Design with Interactive Multimedia Full Time

F/T Route Year


Spring etc)



GDMM201 Autumn core 20 Visual CultureGDMM202 Autumn core 20 Branding & PackagingGDMM203 Autumn core 20 AdvertisingGDMM204 Autumn core 20 Corporate DesignGDMM205 spring core 20 Information DesignGDMM207 Spring Option 20 Digital ImageryGDMM208 Autumn Option 20 3D animationGDMM209 Autumn Option 20 Video & Audio Post ProductionGDMM212 Spring Option 20 Dynamic Web AuthoringCOBC2110 spring core 20 Professional Brief

FHEQ level: 5 For: Fd.A Graphic Design with Interactive Multimedia Part Time

P/T Route Year


Spring etc)


GDMM201 Autumn Y2 core 20 Visual Culture

GDMM202 Autumn Y3 core 20 Branding & Packaging

GDMM203 Autumn Y2 core 20 Advertising

GDMM204 Autumn Y3 core 20 Corporate Design

GDMM207 Spring Y3 Option 20 Digital Imagery

GDMM208 Autumn Y2 option 20 3D animation

GDMM209 Autumn Y3 option 20 Video & Audio Post Production

GDMM212 Spring Y3 Option 20 Dynamic Web AuthoringCOBC2110 Spring Y3 core 20 Professional Brief

Level 4 Level 5

Module Code

Module Title No. of Credits

Core / Optional

Module Code

Module Title No. of Credits

Core / Optional

GDMM101 Visual Language & Culture

20 core GDMM201 Visual Culture

20 core

GDMM102 Graphic Design Principles

20 core GDMM202 Branding & Packaging

20 option

GDMM103 Multimedia Principles

20 core GDMM203 Advertising 20 option

GDMM106 Developing Graphic Concepts

20 core GDMM204 Corporate Design

20 option

GDMM107 Editorial Design

20 core GDMM205 Information Design

20 option

GDMM108 Typography

20 core COBC2110 Professional Brief

20 core

GDMM207 Digital Imagery

20 option

GDMM208 3D animation

20 option

GDMM209 Video & Audio Post Production

20 option

GDMM212 Dynamic Web Authoring

20 option

Level 4 Level 4 & 5

Module Code

Module Title

No. of Credits

Core / Optional

Module Code

Module Title

No. of Credits

Core / Optional

GDMM101

Visual Language & Culture


20 core

GDMM102

Graphic Design Principles

20 core GDMM103 Multimedia Principles

20 core

GDMM106

Developing Graphic Concepts


GDMM107

Editorial Design

20 core GDMM208 3D animation

20 option

GDMM108 Typography 20 core

Level 5

Module Code

Module Title

No. of Credits

Core / Optional

GDMM201 Visual 20 core

Culture

GDMM202 Branding & Packaging

20 option

GDMM209 Video & Audio Post Production

20 option

GDMM204 Corporate Design

20 option

COBC2110 Professional Brief

20 core

GDMM207 Digital Imagery

20 option

GDMM212 Dynamic Web Authoring

20 option

PS13. Explanation and Mapping of Learning Outcomes, Teaching & Learning and Assessment3

Developing graduate attributes and skills, at any level of HE, is dependent on the clarity of strategies and methods for identifying the attributes and skills relevant to the programme and where and how these are operationalized. The interrelated factors of Teaching, Learning and Assessment and how these are inclusive in nature, are fundamentally significant to these strategies and methods, as are where and how these are specifically distributed within the programme. Ordered by graduate attributes and skills, the following table provides a map of the above, plus an exposition to describe and explain the ideas and strategy of each. Therefore, subsequent to the initial completion for approval, maintenance of this table as and when programme structure changes occur is also important: These tables in PS13 and PS 14 have been informed by reference to: The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies October 2014

The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies October 2014Foundation Degrees the Foundation Degree Qualification Benchmark (FDQB) 2010 QAA Subject Benchmarks Art & Design at intermediate level.Foundation Degree Qualification Benchmark 2010

FHEQ level: 4.3

Definitions of Graduate Attributes and Skills Relevant to this Programme

Teaching and Learning Strategy / Methods

Prog Aims

Prog intended Learning Outcomes

Range of Assessments

Related Core Modules

Knowledge / Understanding:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:

1. The historical, contemporary, ethical, theoretical and contextual dimensions of art and design and the linked related interdisciplinary fields of Graphic Design with Interactive Multimedia and Interactive Multimedia with Graphic Design.

2. The appropriate methods technologies and materials to use in response to changing nature of contemporary culture in the production of graphic and multimedia artefacts and communication systems.

3. The designer’s relationship with clients, markets, audiences, consumers and users

4. Key concepts and principles of visual communication and multimedia.

5. The implications and potential for their discipline presented by key developments in emerging media and technologies, and in

Primary Lectures, seminars

and tutorials Practical studio-based

assignments Directed independent

study Learning from work

experience

1.1.1. Secondary Case studies Peer learning Individual and group

research

1,2,3,4 1,2,3,4,5 Assessed discussions

Essays/projects/dissertations

Coursework/groupwork on practical studio-based assignments

GDMM101GDMM102GDMM103GDMM106GDMM107GDMM108

interdisciplinary approaches to contemporary practice.

6. The ethical, social and cultural complexities related to self-development and creative practice.

An explanation for embedding Knowledge and Understanding through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways to develop the specified knowledge and understanding through method appropriate to a vocational subject such as graphic design. Assessment modes will be varied and include blogs, journals, essay professional report, reflective journal.Cognitive and Intellectual Skills:


1. Knowledge of the main methods of enquiry and the ability to evaluate critically the appropriateness of different approaches to solving problems within their field of study and in a work context.

2. Generate ideas, concepts, proposals, solutions or arguments in response to set briefs or self-initiated activity.

3. Employ both convergent and divergent thinking in the process of observation, investigation, speculative inquiry, visualisation or making.

1.1.2. Primary Design and problem

solving, studio based assignments

Tutorial/seminar discussions

Feedback via coursework assessment process (essays etc)

1.1.3. Secondary Study skills

sessions





4. Synthesise information from a range of sources to gain a coherent understanding of theory and practice

An explanation for embedding Cognitive and Intellectual Skills through Teaching & Learning and Assessment at this level of the programme:

Teaching and learning will be delivered in a variety of ways to maximise the development of a range of cognitive and intellectual skills as is required by a vocational subject such as graphic design. Assessment mode will be varied and include studio assessment, practical submissions, presentation, essay, diaries and blogs.Key Transferable Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:The ability to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments

The ability to undertake further training and develop new skills within a structured and managed environment.





experience


research





An explanation for embedding Key Transferable Skills through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways maximise the development of the key transferrable skills that are intrinsic to this programme. Assessment mode will be varied and include portfolio building to include reflective evaluation of practical submissions, presentation, diaries and blogs all

of which develop these skills.Employment Related Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:The qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility.





experience


research





An explanation for embedding Employment Related Skills through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways to maximise the effectiveness of the embedded employment related skills. Assessment mode will be varied and include portfolio building to include reflective evaluation of practical submissions, presentation, diaries and blogs.Practical Skills:


1. Employ appropriate materials, methods, technologies and techniques in a creative manner, relating to the discipline, whilst






Coursework/

GDMM101GDMM102GDMM103GDMM10

maintaining good working practices.

2. Realise intentions through the development and articulation of ideas and responses in appropriate visual and spatial forms

3. Present work, ideas and concept to an audience or client in a professional manner

4. Present written communication in an appropriate format to an audience or client.

5. Understand the requirements of professional practice and apply appropriate skills to support own practice and the practice of others.

.


experience


research

groupwork on practical studio-based assignments

6GDMM107GDMM108

An explanation for embedding Practical Skills through Teaching & Learning and Assessment at this level of the programme:Teaching, learning and assessment will be carried out so as to maximise the effectiveness of embedding practical skills in a vocational subject such as graphic design. Practical assessment, studio assessment, practical submissions, presentation, websites are all to be used as learning methods.

FHEQ level: 5.



Prog Aims








3. The designer’s relationship with clients, markets, audiences,

Primary: Design and problem



Feedback via coursework assessment process (essays etc)Supervised time in studioExternal visitsPlacementGuided independent study




GDMM201GDMM202GDMM203GDMM204GDMM205GDMM207GDMM208GDMM209GDMM210COBC2110

consumers and users


The implications and potential for their discipline presented by key developments in emerging media and technologies, and in interdisciplinary approaches to contemporary practice.A knowledge and critical understanding of the well-established principles of their area(s) of study, and of the way in which those principles have developed

An explanation for embedding Knowledge and Understanding through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways to develop the specified knowledge and understanding through method appropriate to a vocational subject. Assessment modes will be varied and includeCognitive and Intellectual Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:An ability to apply underlying concepts and principles outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context

A knowledge of the main methods of enquiry in the subject(s) relevant to the named award, and ability to





.1,2,3,4 1,2,3,4,5 Assessed discussions



GDMM201GDMM202GDMM203GDMM204GDMM205GDMM207GDMM20

evaluate critically the appropriateness of different approaches to solving problems in the field of study

An understanding of the limits of their knowledge, and how this influences analyses and interpretations based on that knowledge.

8GDMM209GDMM210COBC2110

An explanation for embedding Cognitive and Intellectual Skills through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways to maximise the development of a range of cognitive and intellectual skills as is required by a vocational subject such as graphic design. Assessment mode will be varied and include studio assessment, practical submissions, presentation, essay, diaries and blogs.Key Transferable Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:The ability to use a range of established techniques to initiate and undertake critical analysis of information, and to propose solutions to problems arising from that analysis

The ability to effectively communicate information, arguments and analysis in a variety of forms to specialist and non-specialist audiences and deploy key techniques of the discipline effectively





experience


research





An explanation for embedding Key Transferable Skills through Teaching & Learning and Assessment at this level of the programme: Teaching and learning will be delivered in a variety of ways maximise the development of the key transferrable skills that are intrinsic to this programme.

Assessment mode will be varied and include portfolio building to include reflective evaluation of practical submissions, presentation, diaries and blogs all of which develop these skills.Employment Related Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:The ability to undertake further training, develop existing skills and acquire new competences that will enable them to assume significant responsibility within organisations.The qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision-making.





experience


research







6. Employ appropriate materials, methods, technologies and techniques in a creative manner,



assignments




relating to the discipline, whilst maintaining good working practices.

7. Realise intentions through the development and articulation of ideas and responses in appropriate visual and spatial forms

8. Present work, ideas and concept to an audience or client in a professional manner

9. Present written communication in an appropriate format to an audience or client.

10.Understand the requirements of professional practice and apply appropriate skills to support own practice and the practice of others.

Directed independent study

Learning from work experience


research


4GDMM205GDMM207GDMM208GDMM209GDMM210COBC2110

An explanation for embedding Practical Skills through Teaching & Learning and Assessment at this level of the programme:Teaching, learning and assessment will be carried out so as to maximise the effectiveness of embedding practical skills in a vocational subject such as graphic design. Practical assessment, studio assessment, practical submissions, presentation, websites are all to be used as learning methods.

PS14. Work Based/Related Learning

WBL is an essential element of Foundation Degrees and therefore needs to be detailed here. However, for all types of HE programmes there should be an element of employability focus through, at least, Work Related Learning, and therefore the following is applicable for all:

FHEQ level: 4WBL/WRL Activity: Logistics Prog Aim Prog

Intended LO Range of Assessments Related Core Module(s)

Chis Malbon (Illustrator)Editorial DesignBoneshaker – briefs set & workshopsIP3 Hooper AwardInternship at Bristol PostMr B & FriendsSix DesignPenny Delmon

(Mammal Create0

studiogallery visitsguest speakerend of year showM Shed – Audio Visual TechniquesViral commercial projectStanley Hooper AwardGraphic Design PrinciplesMini-briefTypography & grenade brief

1,2,3,4 1,2,3,4,5

Assessed discussions Essays/projects/dissertations Coursework/groupwork on

practical studio-based assignments


An explanation of this map:Teaching, learning ands assessment are aligned to specifically embed WBL so that students will develop graphic design outcomes across a range of media, exploring vocational concepts. The emphasis is on creative practical projects that create a digital design portfolio that students can use to present to potential employers or continue with their higher education.

Teaching, learning ands assessment are aligned to specifically embed WBL to ensure that the requirements of work based learning align with the foundation degree qualification benchmark.To ensure staff provide appropriate opportunities to students to understand and evaluate their development of graduate skills.To ensure adequate and appropriate oversight of student placement opportunities at programme and College level.

FHEQ level: 5WBL/WRL Activity: Logistics Prog Aim Prog

Intended LO Range of Assessments Related Core Module(s)

Chris MalbonFreelance IllustratorVisiting lecturer, mentor & brief set(Advertising)Gary ThomasVisiting lecturerIndependent film makerPenny DelmonWorkshops & Mentoring

studiogallery visitsguest speakerend of year show

Digital Imaging ModuleBranding & Packaging/Info DesignAdvertising

1,2,3,4 1,2,3,4,5

Assessed discussions Essays/projects/dissertations Coursework/groupwork on



An explanation of this map:Teaching, learning ands assessment are aligned to specifically embed WBL so that students will develop graphic design outcomes across a range of media, exploring vocational concepts. The emphasis is on creative practical projects that create a digital design portfolio that students can use to present to potential employers or continue with their higher education.


PROGRAMME SPECIFICATIONProgramme Title: Fd.A Interactive Multimedia with Graphic DesignPartner Delivering Institution: City of Bristol College Start Date: September 2006First Award Date: Fd.A full-time July 2008; part-time July 2009Date(s) of Revision(s) to this Document: July 2018

Contents4

FdA Graphic Design with Interactive Multimedia....................................................1FdA Interactive Multimedia with Graphic Design....................................................11. Welcome and Introduction to FdA Graphic Design with Interactive Multimedia & FdA Interactive Multimedia with Graphic Design..............................31. Programme Specification..............................................................................42. Programme Specification..............................................................................4PS1. Programme Details....................................................................................7PS2. Brief Description of the Programme..........................................................7PS3. Details of Accreditation by a Professional/Statutory Body (if appropriate) 8PS4. Exceptions to Plymouth University Regulations........................................8PS5. Programme Aims......................................................................................8PS6. Programme Intended Learning Outcomes (ILO).......................................8PS7. Distinctive Features...................................................................................9PS8. Student Numbers....................................................................................10PS9. Progression Route(s)..............................................................................10PS10. Admissions Criteria..............................................................................11PS11. Academic Standards and Quality Enhancement.................................12PS12. Programme Structure..........................................................................13PS13. Explanation and Mapping of Learning Outcomes, Teaching & Learning and Assessment...................................................................................................19

2.1.2. Secondary...........................................................................................202.1.3. Primary................................................................................................212.1.4. Secondary...........................................................................................212.1.5. Secondary...........................................................................................222.1.6. Secondary...........................................................................................232.1.7. Secondary...........................................................................................24

4

2.1.8. Secondary...........................................................................................282.1.9. Secondary...........................................................................................282.1.10. Secondary........................................................................................29

PS14. Work Based/Related Learning.............................................................30Appendix: Click here to enter text........................................................................34PS15. Programme Details..............................................................................37PS16. Brief Description of the Programme.....................................................37PS17. Details of Accreditation by a Professional/Statutory Body (if appropriate)..........................................................................................................38PS18. Exceptions to Plymouth University Regulations...................................38PS19. Programme Aims.................................................................................38PS20. Programme Intended Learning Outcomes (ILO)..................................38PS21. Distinctive Features.............................................................................39PS22. Student Numbers.................................................................................40PS23. Progression Route(s)...........................................................................40PS24. Admissions Criteria..............................................................................41PS25. Academic Standards and Quality Enhancement.................................42PS26. Programme Structure..........................................................................43PS27. Explanation and Mapping of Learning Outcomes, Teaching & Learning and Assessment...................................................................................................49

2.1.11. Secondary........................................................................................502.1.12. Primary.............................................................................................512.1.13. Secondary........................................................................................512.1.14. Secondary........................................................................................522.1.15. Secondary........................................................................................532.1.16. Secondary........................................................................................542.1.17. Secondary........................................................................................572.1.18. Secondary........................................................................................582.1.19. Secondary........................................................................................59

PS28. Work Based/Related Learning.............................................................603. Module Records..........................................................................................63

PS15. Programme Details

Awarding Institution: University of Plymouth

Partner Institution and delivery site (s):

City of Bristol College

Accrediting Body: NA

Language of Study: English5

Mode of Study: Full time/Part time

Final Award: FdA FdSc

Intermediate Award: Cert HE

Programme Title: Fd.A Interactive Multimedia with Graphic Design

UCAS Code: BCBC B77 E291, FdA/IMMGD

JACS Code:Benchmarks: The Frameworks for Higher Education Qualifications

of UK Degree-Awarding Bodies October 2014Foundation Degrees the Foundation Degree Qualification Benchmark (FDQB) 2010QAA Subject Benchmarks Art & Design at intermediate level.

Date of Programme Approval:

10/8/06

PS16. Brief Description of the Programme This text is definitively approved at programme approval and therefore may be directly used for promotion of the programme without the need for further confirmation (approx.. 200-250 words):The Foundation degree Interactive Multimedia programme covers the wide spectrum of multimedia/nu media authoring and asset production, including digital design, responsive/adaptive internet design/construction , animation 2D 3D, audio (including surround) and video, motion graphics, video fx, virtual reality, augmented reality ux design. Students wishing to examine purely creative outcomes can pursue interactive Video, Video Production and Post Production, also Sound and Animation. The emphasis is on creative practical projects that create a digital design portfolio that students can use to present to potential employers or continue with their higher education.

5 Unless otherwise approved through Plymouth University’s Academic Development and Partnerships Committee

PS17. Details of Accreditation by a Professional/Statutory Body (if appropriate)

N/A

PS18. Exceptions to Plymouth University Regulations(Note: Plymouth University’s Academic Regulations are available internally on the intranet: https://staff.plymouth.ac.uk//extexam/academicregs/intranet.htm ) None

PS19. Programme Aims The programme will deliver:

5. To provide a range of graphic and multimedia design experiences which facilitate the acquisition of an aesthetic sensitivity, appropriate knowledge, understanding and the essential transferable creative and technical skills that will prepare students for progression to a honours degree and /or professional practice and continuing professional development.

6. To support the learner’s (personal) self-development towards independent study in developing critical thinking and communication skills to enable learners to become reflective practitioners and to value self-reflection and self-evaluation as part of the learning process.

7. To provide appropriate study experiences which provide opportunities for teamwork and the commensurate skills of leadership, delegation and task/role allocation.

8. To deliver a programme of study that informs the design process through social, cultural, historical, ethical, environmental, political, economic, technological and theoretical contexts. This programme will be flexible and develop appropriately in response to relevant, emerging technologies that have an impact on art and design.

PS20. Programme Intended Learning Outcomes (ILO)

By the end of this programme the student will be able to:6. Demonstrate an aesthetic sensitivity, creativity, comprehensive knowledge, cognitive and

technical skills in the production of graphic and multimedia artefacts.

7. Evaluate and select from the available skills, tools, technologies and knowledge to create or propose feasible solutions to design problems.

8. Evaluate and communicate ideas and information effectively to a range of audiences using the most appropriate means.

9. Work effectively as a member of a team or as an individual in the context of a graphic design or multimedia project.

10.Form considered judgements about the aesthetic, cultural, ethical, environmental, technological and social qualities of a work of art or design, including own work.

PS21. Distinctive Features

This text is definitively approved at programme approval and therefore may be directly used for promotion of the programme without the need for further confirmation:

The programme structure has a common core shared between both the FdA Graphic Design with Interactive Multimedia and the FdA Interactive Multimedia with Graphic Design. This allows students to make a final decision as to which of the above programmes to follow mid-way through the first year.

The common core

o promotes greater integration between both cohorts.

o addresses the design process, visual language, contextual studies, communication and developing ideas through drawing.

o allows Graphic Design students to acquire basic skills in Multimedia, Web authoring, storyboarding and screen-based presentation.

o core allows Interactive Multimedia students to develop design skills in layout, composition, typography and drawing and print.

These interlinked programmes are flexible to allow students to participate in the other programme’s lectures, seminars and workshops to gain additional skills and knowledge

The Interactive Multimedia modules cover the wide spectrum of multimedia authoring and asset production, but with a particular emphasis on dynamic Website design and development, allowing students to integrate both front and back end development. Students intending to work freelance or be employed in small design consultancies will be in a position to offer a more sophisticated Web design service and/or be able to design within the parameters set by a developer. It will also give students a greater understanding of

e-commerce and B2B.

The Interactive Multimedia modules will also give students the opportunity to develop the necessary skills to design and produce time-based media and interactive presentations.

The Graphic Design modules will give the students the knowledge and understanding of print and reproduction technologies to enable the production of professional print specifications.

Work-based learning opportunities will be encouraged and supported, with employers contributing to these activities. Students from both foundation degrees will have the opportunity to work in cross-disciplinary teams.

The programme will encourage collaborative projects between students on the two foundation degrees at both Stage 1 and Stage 2.

Both foundation degrees have a choice of electives in Stage 2 of the programme so students can tailor their programme towards their individual career aspirations.

Part-time study mode available

PS22. Student Numbers

The following provides information that should be considered nominal, and therefore not absolutely rigid, but is of value to guide assurance of the quality of the student experience, functional issues around enabling progression opportunities to occur and staffing and resource planning:Minimum student numbers per stage = 5Target student numbers per stage = 12Maximum student numbers per stage = 15

PS23. Progression Route(s)

Approved ‘progression route(s)’ are those where successful achievement in this programme enables direct alignment to join a stage of another programme. This is an approach employed primarily for Foundation Degree students to ‘top-up’ to complete a Bachelor degree, but may be employed for other award types. This is in part an automated admissions criterion and therefore progression may be impacted on by availability of a position on the progression award; however progression opportunity, if not available in the first year of application, is guaranteed within 3-years.Progression arrangements with institutions other than Plymouth University carry an increased element of risk. It is necessary for the delivering partner institution to obtain formal agreement from that institution to guarantee progression for existing students on the programme. For progression to Plymouth University, should there be the need to withdraw the progression route programme(s) then either this will be delayed to provide progression or appropriate solutions will be found. This arrangement is guaranteed for

existing students that complete their programme of study with no suspensions or repeat years and who wish to progress immediately to the University. The contribution of marks from prior levels of study to the progression award is governed by University regulations.

BA/BSc (Hons) Digital Art and Technology (FoAH)

PS24. Admissions Criteria

Qualification(s) Required for Entry to this Programme: Details:

Level 2:

Level 2 qualifications in Maths and English

Normally maths and English

- Key Skills requirement / Higher Level Diploma:and/or

- GCSEs required at Grade C or above:Level 3: at least one of the following:

To have achieved at least 140 UCAS points in a course related subject

- AS/A Levels

Access Diploma

- Advanced Level Diploma:- BTEC National Certificate/Diploma:- VDA: AGNVQ, AVCE, AVS:- Access to HE or Year 0 provision:- International Baccalaureate:- Irish / Scottish Highers / Advanced

Highers:Work Experience: None requiredOther HE qualifications / non-standard awards or experiences: Can be considered on individual merit

APEL / APCL6 possibilities: APL will be considered as per Plymouth University Regulations

Interview / Portfolio requirements:All applicants will be interviewedA portfolio is required

Independent Safeguarding Agency (ISA) / Criminal Record Bureau (CRB) clearance required:

Yes: to be paid for by applicant/studentNo

6 Accredited Prior Experiential Learning and Accredited Prior Certificated Learning

PS25. Academic Standards and Quality Enhancement

The Programme Leader/Manager (or other descriptor) leads the Programme Committee in the following of Plymouth University’s annual programme monitoring process (APM), as titled at the time of approval. APM culminates in the production, maintenance and employment of a programme level Action Plan, which evidences appropriate management of the programme in terms of quality and standards. Any formally agreed change to this process will continue to be followed by the Programme Leader/Manager (or other descriptor) and their Programme Committee. Elements of this process include engaging with stakeholders. For this definitive document it is important to define:Subject External Examiner(s): All of this programme’s modules are covered by a single EE, who is appointed according to the Plymouth University regulations. Additional stakeholders specific to this programme: Student Representatives are engaged in quality and standards through participation in Programme Committee meetings, City of Bristol College HE Board and Academic partnerships Joint Board of Studies. Employers are involved in programme delivery and through employer forums

PS26. Programme Structure7

For programmes containing more than one FHEQ level of study: copy and paste the table below as required (hover the mouse over the table then left-click on the box in the top left corner to highlight the table right-click copy select a line at least one further than the bottom of this table right-click and select ‘paste – keep formatting’For users employing pre-2010 versions of MS Word the text entry box guidance will not be visible. Please see footnotes for guidance.The following structure diagram(s) provides the current structure for this programme:

FHEQ level: 4 For: Fd.A Interactive Multimedia with Graphic Design Full Time

F/T Route Year


Spring etc)



GDMM101 autumn core 20 Visual Language & CultureGDMM102 Autumn Core 20 Graphic Design PrinciplesGDMM103 Autumn Core 20 Multimedia PrinciplesGDMM109 Spring Core 20 Audio Visual TechniquesGDMM110 Spring Core 20 Animation TechniquesGDMM111 spring core 20 Interface & Interaction Design20

FHEQ level: 4 For: Fd.A Interactive Multimedia with Graphic Design Part Time

P/T Route Year


Spring etc)


GDMM101 autumn core 20 Visual Language & Culture

GDMM102 Autumn Y2 Core 20 Graphic Design Principles

GDMM103 Autumn Core 20 Multimedia PrinciplesGDMM109 Spring Y2 Core 20 Audio Visual TechniquesGDMM110 Spring Core 20 Animation Techniques

7 The provided table includes only a single line. This should be multiplied by copying and pasting to produce the correct number of modules for the level of the programme. For ease of consideration and clarity, please include a separate table for each level by again copying and pasting this table. Colour coding/ shading may be used to differentiate between new modules and existing approved modules shared with other programmes.

GDMM111 spring core 20 Interface & Interaction Design

FHEQ level: 5 For: Fd.A Interactive Multimedia with Graphic Design Full Time

F/T Route Year When in Year? (i.e. Autumn, Spring etc) Core or Option Module

CreditsA/S/All

Module

GDMM201 Autumn core 20 Visual Culture

GDMM202 Autumn Option 20

Branding &

Packaging

GDMM203 Autumn option 20 Advertising

GDMM204 Autumn Option 20Corpor

ate Design

GDMM207 Spring Option 20Digital Imager

y

GDMM208 Autumn Core 203D

animation

GDMM209 Autumn Core 20

Video &

Audio Post

Production

FHEQ level: 5

P/T Route Year


Spring etc)


Spring Core 20 Advanced

Web Authori

ng

GDMM201 Autumn Y2 core

GDMM202 Autumn Y3 Option

GDMm203 Autumn Y2 core

GDMM204 Autumn Y3 Option

GDMM207 Spring Y3 Option

GDMM208 Autumn Y2 Core

GDMM209 Autumn Y3 Core

GDMM210 Spring Y3 CoreGDMM211 Spring Y3 OptionGDMM212 Spring Y3 OptionCOBC2109 Spring Y3 core

GDMM210

GDMM211 Spring Option 20 Interactive 3D

GDMM212 Spring Option 20

Dynamic Web Authori

ng

COBC2109 spring core 20

Professional Team Brief

The previous table is a mandatory requirement of the approval process. An additional structure diagram may be added here, to further clarify the design and operation of the awards proposed. A suggested simplified diagram has been inserted below; this should be deleted if not used.

Level 4 Level 5

Module Code

Module Title

No. of Credits

Core / Optional

Module Code

Module Title

No. of Credits

Core / Optional

GDMM101


20 core GDMM201

Visual Culture

20 core

GDMM102

Graphic Design Principles

20 core GDMM202

Branding & Packaging

20 option

GDMM103

Multimedia Principles

20 core GDMM203

Advertising

20 option

GDMM109

Audio Visual Techniques

20 core GDMM204

Corporate Design

20 option

GDMM110

Animation Techniques

20 core GDMM207

Digital Imagery

20 option

GDMM111

Interface & Interaction Design

20 core GDMM208

3D animation

20 option

GDMM209

Video & Audio Post Production

20 option

GDMM210

Advanced Web Authoring

20 option

GDMM211

Interactive 3D

20 option

GDMM212

Dynamic Web Authoring

20 option

COBC2111

Professional Team Brief

20 core

Level 4 Level 4 & 5

Module Code

Module Title

No. of Credits

Core / Optional

Module Code

Module Title

No. of Credits

Core / Optional

GDMM101


20 core GDMM102 Graphic Design Principles

20 core

GDMM103

Multimedia Principles


20 core

GDMM110

Animation Techniques

20 core GDMM208 3D animation

20 option

GDMM111

Interface & Interaction Design


GDMM109 Audio Visual Techniques

20 core

Level 5

Module Code

Module Title

No. of Credits

Core / Optional

GDMM209 Video & Audio

20 option

Post Production

GDMM202 Branding & Packaging

20 option

GDMM210 Advanced Web Authoring

20 option

PS27. Explanation and Mapping of Learning Outcomes, Teaching & Learning and Assessment8

Developing graduate attributes and skills, at any level of HE, is dependent on the clarity of strategies and methods for identifying the attributes and skills relevant to the programme and where and how these are operationalized. The interrelated factors of Teaching, Learning and Assessment and how these are inclusive in nature, are fundamentally significant to these strategies and methods, as are where and how these are specifically distributed within the programme. Ordered by graduate attributes and skills, the following table provides a map of the above, plus an exposition to describe and explain the ideas and strategy of each. Therefore, subsequent to the initial completion for approval, maintenance of this table as and when programme structure changes occur is also important: These tables in PS13 and PS 14 have been informed by reference to: The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies October 2014

The Frameworks for Higher Education Qualifications of UK Degree-Awarding Bodies October 2014Foundation Degrees the Foundation Degree Qualification Benchmark (FDQB) 2010 QAA Subject Benchmarks Art & Design at intermediate level.Foundation Degree Qualification Benchmark 2010

FHEQ level: 4.Definitions of Graduate Attributes and Skills Relevant to this Programme


Prog Aims

Prog intended Learning



8 For programmes containing more than one FHEQ level of study, i.e. a bachelor programme with levels 4, 5 & 6, a separate map must be provided for each level. The table should be copied and pasted to enable this.

Outcomes







11. The implications and potential for their discipline presented by key developments in emerging media and technologies, and in interdisciplinary approaches to contemporary practice.

12.The ethical, social and cultural complexities related to self-development and creative practice.





experience

1.1.10. Secondary

Case studies Peer learning Individual and group

research

1,2,3,41,2,3,4,5

Assessed discussions Essays/projects/

dissertations Coursework/



An explanation for embedding Knowledge and Understanding through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways to develop the specified knowledge and understanding through method appropriate to a vocational subject such as interactive multimedia. Assessment modes will be varied and include blogs, journals, essay professional report, reflective journal.Cognitive and Intellectual Skills:


5. Knowledge of the main methods of enquiry and the ability to evaluate critically the appropriateness of different approaches to solving problems within their field of study and in a work context.

6. Generate ideas, concepts, proposals, solutions or arguments in response to set briefs or self-initiated activity.

7. Employ both convergent and divergent thinking in the process of observation, investigation, speculative inquiry, visualisation or making.

8. Synthesise information from a range of sources to gain a coherent understanding of theory and practice

1.1.11. Primary

Design and problem solving, studio based assignments



1.1.12. Secondary

Study skills sessions

1,2,3,4 1,2,3,4,5





An explanation for embedding Cognitive and Intellectual Skills through Teaching & Learning and Assessment at this level of the programme:

Teaching and learning will be delivered in a variety of ways to maximise the development of a range of cognitive and intellectual skills as is required by a vocational subject such as interactive multimedia. Assessment mode will be varied and include studio assessment, practical submissions, presentation,

essay, diaries and blogs.Key Transferable Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:The ability to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments

The ability to undertake further training and develop new skills within a structured and managed environment.





experience

1.1.13. Secondary


research

1,2,3,4 1,2,3,4,5





An explanation for embedding Key Transferable Skills through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways maximise the development of the key transferrable skills that are intrinsic to this programme. Assessment mode will be varied and include portfolio building to include reflective evaluation of practical submissions, presentation, diaries and blogs all of which develop these skills.Employment Related Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:The qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility.





1,2,3,4 1,2,3,4,5




GDMM101GDMM102GDMM103GDMM109GDMM110

experience

1.1.14. Secondary


research

GDMM111.



11.Employ appropriate materials, methods, technologies and techniques in a creative manner, relating to the discipline, whilst maintaining good working practices.

12.Realise intentions through the development and articulation of ideas and responses in appropriate visual and spatial forms

13.Present work, ideas and concept to an audience or client in a professional manner

14.Present written communication in an appropriate format to an audience or client.





experience

1.1.15. Secondary


research

1,2,3,4 1,2,3,4,5




GDMM101GDMM102GDMM103GDMM109GDMM110GDMM111.


.An explanation for embedding Practical Skills through Teaching & Learning and Assessment at this level of the programme:Teaching, learning and assessment will be carried out so as to maximise the effectiveness of embedding practical skills in a vocational subject such as interactive multimedia. Practical assessment, studio assessment, practical submissions, presentation, websites are all to be used as learning methods.

FHEQ level: 5.



Prog Aims






5. The historical, contemporary, ethical, theoretical and contextual dimensions of art and design and the linked related interdisciplinary




Feedback via coursework



Coursework/groupwork on practical

GDMM201GDMM202GDMM203GDMM204GDMM205GDMM207GDMM208GDMM209GDMM210

fields of Graphic Design with Interactive Multimedia and Interactive Multimedia with Graphic Design.




The implications and potential for their discipline presented by key developments in emerging media and technologies, and in interdisciplinary approaches to contemporary practice.A knowledge and critical understanding of the well-established principles of their area(s) of study, and of the way in which those principles have developed

assessment process (essays etc)Supervised time in studioExternal visitsPlacementGuided independent study

studio-based assignments

GDMM211GDMM212COBC2109

An explanation for embedding Knowledge and Understanding through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways to develop the specified knowledge and understanding through method appropriate to a vocational subject. Assessment modes will be varied and includeCognitive and Intellectual Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:An ability to apply underlying concepts and principles outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context

A knowledge of the main methods of enquiry in the subject(s) relevant to the named award, and ability to evaluate critically the appropriateness of different approaches to solving problems in the field of study

An understanding of the limits of their knowledge, and how this influences analyses and interpretations based on that knowledge.





.1,2,3,4 1,2,3,4,5 Assessed discussions



GDMM201GDMM202GDMM203GDMM204GDMM205GDMM207GDMM208GDMM209GDMM210GDMM211GDMM212COBC2109

An explanation for embedding Cognitive and Intellectual Skills through Teaching & Learning and Assessment at this level of the programme:Teaching and learning will be delivered in a variety of ways to maximise the development of a range of cognitive and intellectual skills as is required by a vocational subject such as interactive multimedia. Assessment mode will be varied and include studio assessment, practical submissions, presentation, essay, diaries and blogs.Key Transferable Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:The ability to use a range of established techniques to initiate and undertake critical analysis of information, and to propose solutions to problems arising from that analysis

The ability to effectively communicate information, arguments and analysis in a variety of forms to specialist and non-specialist audiences and deploy key





experience

1.1.16. Seco




GDMM201GDMM202GDMM203GDMM204GDMM205GDMM207GDMM208GDMM209GDMM210GDMM211GDMM212COBC2109.

techniques of the discipline effectively ndary Case studies Peer learning Individual and group

research

An explanation for embedding Key Transferable Skills through Teaching & Learning and Assessment at this level of the programme: Teaching and learning will be delivered in a variety of ways maximise the development of the key transferrable skills that are intrinsic to this programme. Assessment mode will be varied and include portfolio building to include reflective evaluation of practical submissions, presentation, diaries and blogs all of which develop these skills.Employment Related Skills:

By the end of this level of this programme the students will be able to demonstrate for a threshold pass:The ability to undertake further training, develop existing skills and acquire new competences that will enable them to assume significant responsibility within organisations.The qualities and transferable skills necessary for employment requiring the exercise of personal responsibility and decision-making.





experience

1.1.17. Secondary


research







16.Employ appropriate materials, methods, technologies and techniques in a creative manner, relating to the discipline, whilst maintaining good working practices.

17.Realise intentions through the development and articulation of ideas and responses in appropriate visual and spatial forms

18.Present work, ideas and concept to an audience or client in a professional manner

19.Present written communication in an appropriate format to an audience or client.






experience

1.1.18. Secondary


research





An explanation for embedding Practical Skills through Teaching & Learning and Assessment at this level of the programme:Teaching, learning and assessment will be carried out so as to maximise the effectiveness of embedding practical skills in a vocational subject such as interactive multimedia. Practical assessment, studio assessment, practical submissions, presentation, websites are all to be used as learning methods.

PS28. Work Based/Related Learning9

WBL is an essential element of Foundation Degrees and therefore needs to be detailed here. However, for all types of HE programmes there should be an element of employability focus through, at least, Work Related Learning, and therefore the following is applicable for all:

FHEQ level: 4WBL/WRL Activity: Logistics Prog Aim Prog Intended

LO Range of Assessments Related Core Module(s)

Chris Malbon(Illustrator)

Orla Joan HandleyFreelance animator, film maker

studiogallery visitsguest speakerend of year showM Shed – Audio Visual TechniquesViral commercial project

1,2,3,4 1,2,3,4,5


dissertations Coursework/groupwork on


GDMM102

GDMM110

An explanation of this map:Teaching, learning ands assessment are aligned to specifically embed WBL so that students will develop multimedia outcomes across a range of platforms, exploring vocational concepts. The emphasis is on creative practical projects that create a digital design portfolio that students can use to present to potential employers or continue with their higher education.

Teaching, learning ands assessment are aligned to specifically embed WBL to ensure that the requirements of work based learning align with the foundation degree qualification benchmark.To ensure staff provide appropriate opportunities to students to understand and evaluate their development of graduate skills.

9 The provided table includes only a single line. This will need replicating for each WBL/WRL activity (I,e, placements / real-world industry provided problems to solve / visits / trade shows etc). Additionally, the table should be replicated for each stage of the programme for clarity.

To ensure adequate and appropriate oversight of student placement opportunities at programme and College level.

FHEQ level: 5WBL/WRL Activity: Logistics Prog Aim Prog Intended

LO Range of Assessments Related Core Module(s)

Chris MalbonFreelance Illustrator

Taxi StudioTom GassonFreelance 3D animator

Stuff AdvertisingVisiting lecturer, mentor & brief set(Advertising)

Darren WorralVisiting lecturerIndependent animator

studiogallery visitsguest speakerend of year show

1,2,3,4 1,2,3,4,5


dissertations Coursework/groupwork on



An explanation of this map:

Teaching, learning ands assessment are aligned to specifically embed WBL so that students will develop multimedia outcomes across a range of platforms, exploring vocational concepts. The emphasis is on creative practical projects that create a digital design portfolio that students can use to present to potential employers or continue with their higher education.


2. Module Records

3. Module Records

MODULE CODE: GDMM101 MODULE TITLE: Visual Language and Culture

CREDITS: 20 FHEQ LEVEL:1 JACS CODE: W290

PRE-REQUISITES: none

CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:Students will investigate the cultural and ethical issues that inform contemporary art and design. Students will be introduced to the practice of research to develop a theoretical and critical awareness of visual language that will inform their own work, through experimentation with both traditional and digital art and design processes.

.ELEMENTS OF ASSESSMENT [Use HESA KIS definitions}

WRITTEN EXAMINATION COURSEWORK PRACTICEE1 (Formally scheduled)

C1 100% P1

E2 (OSCE) C2 P3T1 (in-class test) A1

SUBJECT ASSESSMENT PANEL Group to which module should be linked: Interactive Multimedia with Graphic Design

Professional body minimum pass mark requirement: NA

MODULE AIMS:

To enable students to:

develop students’ awareness of visual language use visual language to effectively communicate ideas, information and emotion. investigate the use of visual language in the work of professional artists and designers investigate the influences which have shaped contemporary visual culture and present findings practice cognitive and generic skills, such as critical reasoning.

ASSESSED LEARNING OUTCOMES: (additional guidance below)At the end of the module the learner will be expected to be able to:

1. demonstrate a knowledge and understanding of visual language through practice

2. critically evaluate and develop own work using a range of both traditional and digital media and processes

3. undertake primary and secondary research using a range of methods with appropriate outcomes.

4. demonstrate an understanding of the influences that have informed contemporary visual culture

5. develop communication skills through writing, presenting findings and participation in tutorials/seminars.

6. manage own study and workload with appropriate use of ICLT.

DATE OF APPROVAL: 25/06/00 FACULTY: Academic PartnershipsDATE OF IMPLEMENTATION: 01/09/06 PARTNER: COBCDATE(S) OF APPROVED CHANGE: TERM: T1,2,3

Additional notes (for office use only):

Additional Guidance for Learning Outcomes:

To ensure that the module is pitched at the right level check your intended learning outcomes against the following nationally agreed standards

Framework for Higher Education Qualifications http://www.qaa.ac.uk/Publications/InformationAndGuidance/Documents/FHEQ08.pdf

Subject benchmark statements http://www.qaa.ac.uk/ASSURINGSTANDARDSANDQUALITY/SUBJECT-GUIDANCE/Pages/Subject-benchmark-statements.aspx

SEEC level descriptors http://www.seec.org.uk/academic-credit/seec-credit-level-descriptors-2010 (scroll to pdf link at bottom of page)

Professional, regulatory and statutory (PSRB) accreditation requirements (where necessary e.g. health and social care, medicine, engineering, psychology, architecture, teaching, law)

QAA Quality Code http://www.qaa.ac.uk/AssuringStandardsAndQuality/quality-code/Pages/default.aspx

http://www.qaa.ac.uk/AssuringStandardsAndQuality/quality-code/Pages/default.aspx

http://www.seec.org.uk/academic-credit/seec-credit-level-descriptors-2010

http://www.qaa.ac.uk/ASSURINGSTANDARDSANDQUALITY/SUBJECT-GUIDANCE/Pages/Subject-benchmark-statements.aspx


http://www.qaa.ac.uk/Publications/InformationAndGuidance/Documents/FHEQ08.pdf

SECTION B: DETAILS OF TEACHING, LEARNING AND ASSESSMENT Items in this section must be considered annually and amended as appropriate, in conjunction with the Module Review Process. Some parts of this page may be used in the KIS return and published on the extranet as a guide for prospective students. Further details for current students should be provided in module guidance notes.

ACADEMIC YEAR: 2013-14 NATIONAL COST CENTRE: 33

MODULE LEADER: Joshua Cooper OTHER MODULE STAFF: http://www.plymouth.ac.uk/staff/rboden

Summary of Module Content

Visual language – clarification and utilisation of visual coding and decoding, formal elements and personal and/or emotional response. Art and Design software applications.

Evaluate and analyse outcomes. Visual culture –historical movements, modern practitioners, contemporary cultural contexts and

influences, electronic resources, paper-based sources, exhibitions, collections, museums. Presentation of findings - oral, illustrated, written presentation.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions}Scheduled Activities Hours Comments/Additional InformationLecture 10SeminarTutorial 4Project Supervision 2Demonstration 5Practical Classes & Workshops

30

Supervised time in studio/workshop

144

FieldworkExternal visits 5Workbased learning

http://www.plymouth.ac.uk/staff/rboden

Independent StudyTotal

200(NB: 1 credit = 10 hours of learning; 10 credits = 100 hours, etc)

Cat

egor

y

Elem

ent

Com

pone

nt N

ame

Com

pone

nt

wei

ghtin

g Com

men

ts

Incl

ude

links

to

lear

ning

ob

ject

ives

Written exam

E_

T_

Coursework

C_ PortfolioPresentation Essay

50%20%30%

All LO

Practice P_

SECTION A: DEFINITIVE MODULE RECORD . Proposed changes must be submitted via Faculty Quality Procedures for approval and issue of new module code.

MODULE CODE: GDMM102 MODULE TITLE: Graphic Design Principles


Updated by: Daryl CodringtonDate: 21/11/14

Approved by: Celia Williams Date: 25/3/13


CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:

This module aims to develop learners’ knowledge, understanding and skills in graphic communication and typography, through studio-based assignments. The contemporary context of Graphic Design will be investigated.



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MODULE AIMS:To enable students to:

be introduced to the visual communication potential of Graphic Design and Typography develop knowledge, understanding, aesthetic sensitivity and practical skills in producing

graphic concepts

introduce typographic terminology, techniques and an acquaintance with typefaces reflect on contemporary Graphic Design with reference to own work


1. use practical skills, knowledge and techniques to solve graphic communication and typographic problems

2. identify the cultural contexts which determine the effectiveness of ideas in context

3. apply typographic skills, knowledge and understanding

4. evaluate their own work in relation to contemporary graphic design

DATE OF APPROVAL: 25/05/06 FACULTY: Academic PartnershipsDATE OF IMPLEMENTATION: 01/09/06 PARTNER: COBCDATE(S) OF APPROVED CHANGE: TERM: T1,2




Framework for Higher Education Qualifications

http://www.qaa.ac.uk/Publications/InformationAndGuidance/Documents/FHEQ08.pdf Subject benchmark statements http://www.qaa.ac.uk/ASSURINGSTANDARDSANDQUALITY/SUBJECT-GUIDANCE/Pages/

Subject-benchmark-statements.aspx SEEC level descriptors http://www.seec.org.uk/academic-credit/seec-credit-level-descriptors-2010 (scroll to pdf link at bottom of

page) Professional, regulatory and statutory (PSRB) accreditation requirements (where necessary e.g. health and social care,

medicine, engineering, psychology, architecture, teaching, law) QAA Quality Code http://www.qaa.ac.uk/AssuringStandardsAndQuality/quality-code/Pages/default.aspx








MODULE LEADER: Alastair Myers OTHER MODULE STAFF: http://www.plymouth.ac.uk/staff/rboden


Design methodology, design process. Introduction to Typography – DTP software. Graphic design basics – grids, layout, hand-rendered visuals. Contemporary Graphic Design.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions}Scheduled Activities Hours Comments/Additional InformationLecture 10SeminarTutorial 4Project Supervision 2Demonstration 5Practical Classes & WorkshopsSupervised time in studio/workshop

100

FieldworkExternal visits 5Workbased learningIndependent Study 74Total (NB: 1 credit = 10 hours of learning; 10 credits =


200 100 hours, etc)

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MODULE CODE: GDMM103 MODULE TITLE: Multimedia Principles

CREDITS: 20 FHEQ LEVEL:1 JACS CODE: G450


CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module aims to introduce learners to the potential of multimedia and to widen appreciation of the genre for communication purposes. Learners will use and produce multimedia products. The importance of the design process in the creation of multimedia applications will be highlighted.



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MODULE AIMS: To enable students to:

be introduced to the potential of Multimedia across a range of platforms develop their knowledge, understanding, aesthetic sensitivity and practical skills in producing

Multimedia products. reflect on contemporary Multimedia with reference to own work


1. use cognitive and practical skills, knowledge and techniques to solve multimedia design problems

2. analyse the requirements for the production of a interactive multimedia product

3. evaluate own work with reference to contemporary Multimedia

4. design and assemble an interactive presentation












MODULE LEADER: Daryl Codrington OTHER MODULE STAFF: http://www.plymouth.ac.uk/staff/rboden


Uses of Multimedia – information, kiosks, games, simulation, point of sale, B2B, future developments etc.

Media types – file formats, data compression. Interactive presentation – design methodology, storyboards, animation concepts, concept of

interaction, interface design, programming features. Multimedia authoring – asset production, authoring software, delivery platforms/systems,

Health and Safety.


100

FieldworkExternal visits 5


Workbased learningIndependent Study 74Total


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MODULE CODE: GDMM103 MODULE TITLE: Multimedia Principles

CREDITS: 20 FHEQ LEVEL:1 JACS CODE: G450


CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module aims to introduce learners to the potential of multimedia and to widen appreciation of the genre for communication purposes. Learners will use and produce multimedia products. The importance of the design process in the creation of multimedia applications will be highlighted.



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be introduced to the potential of Multimedia across a range of platforms

develop their knowledge, understanding, aesthetic sensitivity and practical skills in producing Multimedia products.

reflect on contemporary Multimedia with reference to own work


5. use cognitive and practical skills, knowledge and techniques to solve multimedia design problems

6. analyse the requirements for the production of a interactive multimedia product

7. evaluate own work with reference to contemporary Multimedia

8. design and assemble an interactive presentation










Uses of Multimedia – information, kiosks, games, simulation, point of sale, B2B, future developments etc.

Media types – file formats, data compression. Interactive presentation – design methodology, storyboards, animation concepts, concept of

interaction, interface design, programming features. Multimedia authoring – asset production, authoring software, delivery platforms/systems,

Health and Safety.


100



Workbased learningIndependent Study 74Total


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MODULE CODE: GDMM106 MODULE TITLE: Developing Graphic Concepts



CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:Students will be required to generate and develop ideas to fulfil complex graphic communication objectives involving commercial constraints. This will involve adapting ideas to a range of different applications and working with others to develop ideas. Concepts will be developed for a professional presentation.



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Professional body minimum pass mark requirement: N/A

MODULE AIMS:

To enable students to:

experiment with ideas generation techniques

create and adapt ideas to suit a range of design applications involving commercial constraints develop students’ visualisation skills develop ideas for presentation


1. use a range of ideas generating techniques

2. originate ideas which to fulfil graphic communication objectives involving commercial constraints

3. apply appropriate techniques for developing ideas on paper using drawing techniques

4. prepare ideas for presentation









Design methodology, design process, target audience, commercial constraints, cultural constraints.

Investigating media, image sources, imagery techniques. Presentation techniques. Rendering techniques.


100

FieldworkExternal visits 5Workbased learningIndependent Study 74


Total200

(NB: 1 credit = 10 hours of learning; 10 credits = 100 hours, etc)

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MODULE CODE: GDMM107 MODULE TITLE: Editorial Design

CREDITS: 20 FHEQ LEVEL:1 JACS CODE: P590


CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module will give students the fundamental principles of handling text material, using appropriate skills to complement and inform digital editorial design. Students will explore ideas in structuring and presenting text and imagery to produce solutions which communicate effectively in a range of editorial design contexts.



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gain confidence in the innovative use of typography in editorial design experiment with style and layout using appropriate techniques be aware of how type style and meaning affects communication investigate editorial design contexts


1. identify and demonstrate a clear understanding of text typographic tools2. use a range of skills and techniques to present illustrated textual material3. research and evaluate a range of editorial design contexts4. demonstrate the importance of colour in the production of editorial design5. demonstrate an understanding of developing ideas for print production

DATE OF APPROVAL: 25/05/06 FACULTY: Academic PartnershipsDATE OF IMPLEMENTATION: 01/09/06 PARTNER: COBCDATE(S) OF APPROVED CHANGE: TERM: T3















Presentation techniques for representing illustrated text material. Typographic text tools, use of colour and images. Indexing, referencing, pagination. Design solutions – contexts, audience, print production.


100



200 100 hours, etc)

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MODULE CODE: GDMM108 MODULE TITLE: Typography



CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR: (max 425 characters)

This module will extend the understanding of typographic design by addressing the relationship between design, communication and meaning, in both traditional and contemporary practice. It will also focus on the relationship between typographic form, style, legibility and the requirements of display and text applications.



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experiment with typographic forms to alter communication and meaning investigate traditional and contemporary typographic practice

select and use appropriate typefaces for appropriate context have an awareness of current print technology

ASSESSED LEARNING OUTCOMES: At the end of the module the learner will be expected to be able to:

1. use typographic design experimentally to alter or influence meaning

2. apply and develop typographic design skills and knowledge to a range of communication contexts and print technologies

3. evaluate typographic practice and own typographic work

4. explore the creative potential of letterforms as image











Typographic practice – traditional and contemporary practice – fashion. Letterforms – use to create visual imagery. Style and legibility – formal elements – applications. Technology - print technology.


100



200 100 hours, etc)

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MODULE CODE: GDMM109 MODULE TITLE: Audio Visual Techniques



CO-REQUISITES: none

COMPENSATABLE: Y


Students are given the opportunity for to acquire and develop the necessary skills to create audio and video assets for inclusion in multimedia products. It also introduces learners to the roles of audio and video as communication tools. Skills will be developed in pre-production planning, digitisation and compression.



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develop the necessary skills to create audio and video assets for inclusion in multimedia

products. investigate the roles of audio and video as communication tools investigate the concepts involved in video and audio production

ASSESSED LEARNING OUTCOMES:At the end of the module the learner will be expected to be able to:

1. understand the concepts involved in production of audio and video

2. develop practical skills in capturing, digitising, editing and compressing audio and video sequences

3. demonstrate an understanding of the use of audio and video sequences to communicate ideas and information











Production – scripting, storyboard, Video – use of camcorders, white point, Audio – capturing audio, portable recording, studio recording, time code, microphone types,

recording levels, stereo/mono, signal strength. Compression technologies. Audio/Video sequences – camera shots and their use in communication, titles and colour.

balance, effects, audio types and uses.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions}Scheduled Activities Hours Comments/Additional InformationLecture 20Seminar 10TutorialProject Supervision 4Demonstration 2Practical Classes & Workshops 5Supervised time in studio/workshopFieldwork 100External visits


Workbased learning 5Independent Study 74Total 200 (NB: 1 credit = 10 hours of learning; 10 credits =

100 hours, etc)

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MODULE CODE: GDMM110 MODULE TITLE: Animation Techniques



CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module provides the opportunity for learners to acquire and develop the necessary skills to plan and create 2D and 3D animation suitable for multimedia products. It will equip the students with the knowledge and skills needed to select the technique most suitable for meeting production requirements.



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MODULE AIMS:To enable students to: develop the necessary skills, knowledge and understanding to use range of 2D & 3D

animation techniques used in multimedia and video plan and select the most appropriate techniques for context programme basic animated interaction

be aware of different genres and styles of animation


1. demonstrate an understanding of the of 3D and 2D animation principles2. use a range of 2D and 3D animation techniques3. use programming techniques to add interactivity to 2D animation4. demonstrate a detailed knowledge and understanding of animation styles and genres
















Concept of animation – storyboard, sequential imagery, narrative, technical issues, file formats,

2D Animation techniques – 2D layering, stop frame, character animation, speech synch 3D Animation techniques – introduction to 3D modelling and basic 3D animation principles. Programming concepts, OOP, syntax Genres, audience, style and design

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions}Scheduled Activities Hours Comments/Additional InformationLecture 20Seminar 10TutorialProject Supervision 4Demonstration 2Practical Classes & Workshops 5Supervised time in studio/workshopFieldwork 100External visitsWorkbased learning 5


Independent Study 74Total


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MODULE CODE: GDMM111 MODULE TITLE: Interface & Interaction

Design



CO-REQUISITES: none

COMPENSATABLE: Y


Students will learn to design and evaluate a prototype multimedia system. Through research and practice students will identify users' needs and content. Students will gain a broader understanding of the psychology and the principles and practice of user interface design and interactive systems.



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develop students’ knowledge, understanding and skills in producing interactive media understand and use methodologies to identify users’ requirements and content gain a broad understanding of the psychology and principles of interface design and

interactive systems


1. research and define interactive system from users' needs through a range of task analysis methods

2. originate and develop an appropriate structure for the interaction and interface design for a multimedia prototype

3. assemble audio, visual and textual components for a multimedia prototype4. analyse and evaluate multimedia products









Interactive systems, conceptualised systems, communication methods, audio and visual cues, navigation systems.

Interface design - language and dynamics of screen design, screen metaphors. Task analysis, user needs, cultural and contextual sensitivity, constraints. Prototype production – structure, commercial practice, software programming, intellectual

property rights.



Independent Study 74Total


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MODULE CODE: COBC2109 MODULE TITLE: Professional Team Brief

CREDITS: 20 FHEQ LEVEL: 5 JACS CODE:

PRE-REQUISITES: CO-REQUISITES:

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module provides the opportunity to undertake a professional brief as a member of a project team and undertake specific roles. The team will interact professionally with the client and

endeavour to meet the client’s requirements. The brief will be negotiated with the Module Leader before approval.



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identify the major area of design they wish to study undertake professional roles within the team engage in a professional capacity with a client record the design process and interaction with client produce work that meets the client’s brief

ASSESSED LEARNING OUTCOMES:At the end of the module the learner will be expected to be able to:1. confirm the area of study that best suits their talents, strengths and ambitions2. demonstrate their ability to undertake a specific role(s) within the team3. demonstrate their ambition through the completion of the project to a high standard and that meets

the client’s requirements

4. evaluate standards of professional practice, strengths, weaknesses and areas requiring further development as part of the continuing Personal Development Plan (PDP)

5. record and critically evaluate the design process

DATE OF APPROVAL: 26/05/06 FACULTY/OFFICE: APDATE OF IMPLEMENTATION:01/09/06 SCHOOL/PARTNER: COBCDATE(S) OF APPROVED CHANGE: XX/XX/XXXX

TERM: AY





ACADEMIC YEAR: 2013/14 NATIONAL COST CENTRE:


Summary of Module ContentThis module is taught through: Support seminars and tutorials. Group and individual self directed learning utilising text, Web-based and CD-Rom based

materials. Additional support to individual learners may be available from the college’s Learning and

Language Development team.


100



Workbased learningIndependent Study 74Total 200 (NB: 1 credit = 10 hours of learning; 10 credits =

100 hours, etc)

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Updated by: Daryl Codrington Date: 21/11/14



MODULE CODE: COBC2110 MODULE TITLE: Professional Brief

CREDITS: 20 FHEQ LEVEL: 5 JACS CODE: not available


CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:In this module a student will undertake a professional brief for a ‘client’. It provides an opportunity for the student to work in a particular area of graphic design that most interests them. The student will interact professionally with the ‘client’ and endeavour to meet the client’s requirements. The brief will be negotiated with the Module Leader before approval.



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identify the major area of design they wish to study engage in a professional capacity with a client record the design process and interaction with client produce work that meets the client’s brief

ASSESSED LEARNING OUTCOMES:At the end of the module the learner will be expected to be able to:1. confirm the area of study that best suits their talents, strengths and ambitions2. demonstrate their ambition through the completion of the project to a high standard and that meets

the client’s requirements3. demonstrate high standards of professional practice in engaging with the client4. record and critically evaluate the design process5. evaluate standards of professional practice, strengths, weaknesses and areas requiring further

development as part of the continuing Personal Development Plan (PDP)







ACADEMIC YEAR: 2013-14 NATIONAL COST CENTRE: not available



Professional practice Business practice as applied to design, project management


100

FieldworkExternal visits 5Workbased learningIndependent Study 74Total 200 (NB: 1 credit = 10 hours of learning; 10 credits =

100 hours, etc)


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MODULE CODE: GDMM201 MODULE TITLE: Visual Culture

CREDITS: 20 FHEQ LEVEL: 5 JACS CODE: W290


CO-REQUISITES: none

COMPENSATABLE: Y


This module explores issues and concepts that emerge from contemporary art and design through lectures, tutorials and individual research to encourage debate and analysis. It provides opportunities for learners to evaluate these references in the context of their specialism and engage with a range of methodologies.



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encourage and develop critical thinking and analysis of contemporary issues in their specialist area

evidence a broader range of reference and depth of understanding within their studio practice give students the opportunity to investigate the context of their chosen studio specialism

introduce a range of methodological approaches to research, writing and presentation of findings


1. demonstrate a deeper knowledge of their specialism, using appropriate cognitive, generic and communication skills

2. explore and understand controversial issues and draw conclusions3. apply methodologies effectively to a chosen area of study4. work independently on a chosen area of interest to present findings












MODULE LEADER: Norman Taylor OTHER MODULE STAFF: http://www.plymouth.ac.uk/staff/rboden


Contemporary context of Graphic Communication, Typography, Interactive Media. Photography, Illustration, Cinema, Animation, Sound and Fine Art.

Research methods - electronic resources, paper-based sources, exhibitions, collections, museums.

Methodologies as applied to art and design practice – post-modernism, consumerism, identity, etc.

Presentation of findings - oral, illustrated, written presentation.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions}Scheduled Activities Hours Comments/Additional InformationLecture 15SeminarTutorial 4Project Supervision 2DemonstrationPractical Classes & WorkshopsSupervised time in studio/workshop

100




100 hours, etc)

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MODULE CODE: GDMM202 MODULE TITLE: Branding & Packaging

CREDITS: 20 FHEQ LEVEL: 5 JACS CODE: N560


CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:Packaging is used as a starting point for gaining knowledge and confidence in producing 3D graphic and branding concepts. The module encourages learners to experiment with ideas, images, materials, technology and typography while still considering practical, cosmetic and environmental issues to ensure effective design and branding solutions



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SUBJECT ASSESSMENT PANEL Group to which module should be linked: Graphic Design with Interactive Multimedia



manipulate a range of materials into 3D forms suitable for packaging demonstrate the use of graphics and branding applied to 3D packaging in innovative ways to

solve specific communication problems select appropriate materials for packaging, showing an awareness for technical, ethical and

environmental issues distinguish between the aesthetic and functional considerations in packaging a range of

branded products


5. demonstrate a deeper knowledge of their specialism, using appropriate cognitive, generic and communication skills

6. explore and understand controversial issues and draw conclusions7. apply methodologies effectively to a chosen area of study8. work independently on a chosen area of interest to present findings









Copy writing techniques – headlines, straplines, body copy, scripts. Visual concepts. Development and production. Historical and contemporary advertising. Advertising industry - agencies, objectives, strategies, campaigns, market research..


100



Total 200 (NB: 1 credit = 10 hours of learning; 10 credits = 100 hours, etc)

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MODULE CODE: GDMM203 MODULE TITLE: Advertising



CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module deals with the communication problems set by the production of advertising materials. Students will gain an insight into the strategies of advertising campaigns, the role of copywriting and market research.



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appreciate the power and importance of words and language in advertising develop an understanding of the role of advertising agencies, marketing and advertising

campaign strategies

examine the role of product and market research. examine the role of copy writing produce advertising materials for a range of applications


1. demonstrate the use of creative words, language and imagery in producing visual concepts for advertising materials

2. evaluate current trends in advertising and marketing3. demonstrate an awareness of the functions of advertising agencies and the planning process

involved in producing advertisments4. devise advertisements for application across a range of media











Copy writing techniques – headlines, straplines, body copy, scripts. Visual concepts. Development and production. Historical and contemporary advertising. Advertising industry - agencies, objectives, strategies, campaigns, market research.


100




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MODULE CODE: GDMM204 MODULE TITLE: Corporate Identity



CO-REQUISITES: none

COMPENSATABLE: Y


In this module students acquire and develop the necessary skills to create a functional corporate identity through an understanding of the relevant historical origins, philosophy and contexts. Students gain practical experience in creating and applying effective solutions through logotypes, symbols and methods of presenting the corporate message.



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develop and apply design principles to corporate identity through an understanding of the historical origins, philosophy and contexts

experiment in developing creative, effective solutions to corporate identity study the implementation and practice of corporate identity across a range of organisations,

media and applications


1. investigate the historical origins of corporate identity and investigate its evolution

2. explore and produce visual statements to communicate a corporate message

3. use visualising skills to create imaginative concepts for corporate identity

4. identify and communicate the core values of an organisation through corporate identity

demonstrate the ability to apply an identity across a range of media and applications











Historical origins – nature of identity, features of corporate image, cultural context, semiotics, symbolism, heraldry, religious and tribal utilitarianism, military insignia, brand/product/service recognition, socio-economic factors

Visual statements – marks, devices, abstract and literal images Communication – symbolic, core values, mission statements Corporate philosophy, values, desired image, audience and audience perceptions, Core values – service, innovation, customer satisfaction, mission, desired perceptions


100




100 hours, etc)

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MODULE CODE: GDMM205 MODULE TITLE: Information Design



CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module requires students to explore the capacity of visual imagery to transcend linguistic and cultural barriers. Students will study the use of style, genre, cultural codes and the examination of time and sequence.



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explore the capacity of graphic imagery to transcend linguistic and cultural barriers. gain an understanding of the use of visual imagery and its use of style, genre and cultural

codes.


1. explore the potential and limitations of visual imagery in achieving communication across linguistic and cultural barriers

2. analyse the roles of time and sequence in communicating with images3. communicate meanings, messages and information using visual imagery alone4. produce visual imagery aimed at different audiences



















Communication across linguistic and cultural barriers – abstract imagery, descriptive imagery, visual communication codes, iconography, style and genre, contemporary sub-cultures.

Time and sequence – narrative, time-based media. Meaning and messages. Audience.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions}Scheduled Activities Hours Comments/Additional InformationLecture 20Seminar 10TutorialProject Supervision 4Demonstration 2Practical Classes & Workshops 5Supervised time in studio/workshopFieldwork 100External visitsWorkbased learning 5Independent Study 74



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MODULE CODE: GDMM207 MODULE TITLE: Digital Imagery



CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module gives opportunities for students to capture, digitise, manipulate and create images to produce high quality graphics and interfaces for use in multimedia applications, video, animations and internet applications. At this stage of the programme students will be expected

to be experimental and critically review and evaluate the work of contemporary digital artists.



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experiment with digital imagery for a range of applications be aware of the influence of digital imagery and artists on design practice be introduced to current digital working practice in Photography, Video, Animation and

Illustration


1. analyse a range of digital artwork from contemporary sources2. access, manipulate and edit digital images to construct meaning in a range of contexts3. demonstrate the ability to use advanced image manipulation tools and techniques4. record, present and evaluate own work




Summary of Module Content Digital Artists. Working with images – digital camera, video, transparencies, input devices. File formats, Colour modes, resolution issues. Techniques, plug-ins, advanced techniques.


100

FieldworkExternal visits 5Workbased learningIndependent Study 74Total 200 (NB: 1 credit = 10 hours of learning; 10 credits =

100 hours, etc)


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MODULE CODE: GDMM208 MODULE TITLE: 3D Animation



CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module provides the opportunity for students to gain an understanding of the principles and practical applications of 3D modelling and animation on screen. It will give students a working knowledge of 3D computer modelling and animation software. It will provide opportunities to review the work of 3D computer artists.



C1 100% P1





evaluate contemporary commercial 3D animation visualise, design and construct advanced 3D environments and models produce a 3D animated sequence and apply post-production techniques

ASSESSED LEARNING OUTCOMES: (additional guidance below)

At the end of the module the learner will be expected to be able to:1. analyse and discuss the qualities and characteristics of 3D models and animation in

commercial productions.

2. visualise, design and construct advanced 3D environments and models using a range of techniques and effects

produce a 3D animation sequence and output to video for post production

DATE OF APPROVAL: 26/05/06 FACULTY: Academic PartnershipsDATE OF IMPLEMENTATION: 01/09/06 PARTNER: COBCDATE(S) OF APPROVED CHANGE: TERM: T4 & 5


















Commercial productions – purpose and platforms, rendering principles, pre-production planning, narrative, storyboard

3D scene – concepts, tools, objects, cameras, lighting, texture mapping, rendering 3D objects – extrude, spline, lathe, hierarchy, Booleans 3D animation – timeline, events, keyframes, motion paths, velocity, character animation,

morphing, kinematics



Independent Study 74Total 200 (NB: 1 credit = 10 hours of learning; 10 credits =

100 hours, etc)

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MODULE CODE: GDMM209 MODULE TITLE: Video & Audio post production



CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module gives students the opportunity to gain knowledge of digital post-production with particular emphasis on professional practice. It develops students' knowledge of the specific technical and professional skills required for students wishing to specialise in digital video editing and digital sound.



C1 100% P1





develop knowledge, understanding and technical skills in editing audio and video be aware of professional and commercial practice experiment in the editing of sound and video analyse the relationship between video image and sound


1. digitise material using a range of tools and techniques

2. demonstrate motion forms and flow in editing

3. utilise a range of appropriate effects and transitions in the production of edited sequences

4. analyse, experiment and document narrative sound and use sound processing techniques

5. experiment with combining sounds and image and analyse their relationships











Narrative styles, genres, delivery, linear and non-linear narratives, interactive narratives. Sound types, compression, processing techniques, composition, spatial context. Editing software – professional practice. Video – digitising, compression, terminology, motion and flow, Quicktime VR technologies Sound and image, mood.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions}Scheduled Activities Hours Comments/Additional InformationLecture 20Seminar 10TutorialProject Supervision 4Demonstration 2Practical Classes & Workshops 5Supervised time in studio/workshopFieldwork 100External visitsWorkbased learning 5Independent Study 74



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MODULE CODE: GDMM210 MODULE TITLE: Advanced Web Authoring

CREDITS: 20 FHEQ LEVEL: 5 JACS CODE: G450


CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module provides the opportunity to produce interactive web pages that have multimedia content. The unit will cover the creation of coding using XHTML and CSS to build compliant Web sites. Students will gain an awareness of current Web standards, usability and contemporary Web design.



C1 100% P1





develop knowledge, understanding and skills in producing compliant Web pages be aware of contemporary Web design develop and apply knowledge and understanding of Web standards, usability issues and

testing develop and apply and knowledge and understanding of server-side scripting


1. design and produce a web pages using XHTML and CSS code

2. demonstrate an knowledge and understanding of contemporary Web design, Web standards and usability issues

3. enhance Web pages using JavaScript and server-side scripts

4. publish and test the web pages on a Web server














MODULE LEADER: Mike Ballard OTHER MODULE STAFF: http://www.plymouth.ac.uk/staff/rboden

Summary of Module Content Web page design. Advanced coding, CSS, XHTML, Javascript. Server-side scripts. Contemporary design, current Web issues, usability, testing, accessibility, compliance.

SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions}Scheduled Activities Hours Comments/Additional InformationLecture 20Seminar 10TutorialProject Supervision 4Demonstration 2Practical Classes & Workshops 5Supervised time in studio/workshopFieldwork 100External visitsWorkbased learning 5Independent Study 74Total 200 (NB: 1 credit = 10 hours of learning; 10 credits =

100 hours, etc)


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MODULE CODE: GDMM211 MODULE TITLE: Interactive 3D



CO-REQUISITES: none

COMPENSATABLE: Y


This module provides the opportunity to experiment to acquire and develop the necessary skills to create interactive virtual 3D objects and environments that can be manipulated using a variety of inputs, devices and technologies.



C1 100% P1





experiment with appropriate software applications and technologies associated with interactive 3D

develop knowledge, understanding and skills in manipulating 3D objects and environments through a range of inputs

gain an awareness of the potential of interactive 3D and human computer interface


1. understand the concepts and potential of interactive 3D technologies

2. devise and negotiate an appropriate project

3. produce an experimental interactive 3D presentation

4. critically analyse an interactive 3D system

5. demonstrate appropriate programming skills.














3D modelling and animation software. Director, Max MSP. Input devices, sensors. QTVR.



100 hours, etc)

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MODULE CODE: GDMM212 MODULE TITLE: Dynamic Web Authoring

CREDITS: 20 FHEQ LEVEL: 2 JACS CODE: G450


CO-REQUISITES: none

COMPENSATABLE: Y

SHORT MODULE DESCRIPTOR:This module provides the opportunity for learners to acquire the knowledge, understanding and the necessary skills to create dynamic Web sites. This may involve the use of such technologies such as Java, XML, CSS, Flash, PHP and MySQL databases to create dynamic content and content management systems.



C1 100% P1





develop their knowledge, understanding and programming skills in producing dynamic content for Web pages.

develop an awareness of current and emerging advanced Web technologies

understand the concept of relational databases


1. design and make a relational database for a Web application

2. write appropriate programming code for dynamic Web technologies

3. produce a content management system

4. demonstrate an awareness of current and emerging Web technologies.












MODULE LEADER: Mike Ballard OTHER MODULE STAFF: http://www.plymouth.ac.uk/staff/rboden


Client side technologies. Server side technologies, relational databases. Conventions of programming, OOP, coding, syntax.


100 hours, etc)


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