Sacrilcious MarketingFACEBOOK BRANDING AND MARKETING

Make a Splash

FaFacebook’s Reach

550 million users worldwide.

88% of people are aware of Facebook.

40% follow a brand

51% of brand followers will purchase a brand they follow.

Marketing Channels

Facebook Profiles Create a home base on the web for individuals to express themselves and connect with others.

Facebook Pages Create a presence for a business, brand or non-profit on Facebook.

Facebook Groups Organize a group of people around a common issue or interest.

Facebook Ads Advertise your business and attract customers most likely to convert to a sale.

Fa

PrPersonal Profiles

Multi media content sharing through activity and status

Network intelligence and connectivity through the home friend feed

Development of personal network and connections

Discovery & Engagement Museum of “ME”

PaFan Pages - Messaging

Pages are indexed in search engines – increasing the likelihood of people finding your organization through a Google search.

A Page can have multiple administrators. This lightens the work of maintaining a page.

Analyze Traffic. Facebook Pages capture data on visitors.

There are no limits to the number of fans you can have on a page.

Sending messages & updates to all your fans at once is easy

Sharing & Conversion Fan Building & Engagement

Fan Page Case StudiesBUSINESS APPLICATIONS ON FAN PAGES

Use Cases

PaPolitics and Government

Obama, a visionary with his use of social media, used Facebook to host a Town Hall

Wael Ghonim effected political revolution in Egypt with a Facebook fan page

PaPersonal BrandingWall: news, events, sharing of new projects,

sponsorships and endorsements

Store: direct sales and downloads

Marketing: emails, ads, custom tabs, applications, mobile, music, videos

PaPublic Relations When your product will not sell online (i.e. real estate), use

Facebook creatively (i.e. for Public Relations)

Curate interesting content on the wall

Use custom tabs to direct traffic from the page to conversion points on the website

Network across media pages as the page itself to drive traffic and interest form media sources back to the page.

PaMarket ResearchMany companies like Wildfire and Root Music develop

applications you can add for free or a fee to your page to help facilitate business in the network

Custom built applications allow you conduct any type of contest, poll, market research or customer service campaign

PaSale and EcommerceFacebook Marketplace is like a social Craigslist

allowing you to buy and sell property online

ECWID and other third party ecommerce applications allow business pages and personal profiles to

Mobile deals and Place Pages also promote in store and online transactions

PaSMB and Fan Pages Place Page integration lets you market by geography

Applications like iEndorse and Marketplace allow businesses to market and sell through the network

Email messaging fans allow businesses to incubate prospects into clients

Mobile apps let you connect immediately with patrons online to offer deals they can redeem in the store

Facebook deals expected to launch in 2011 in the US

GrGroups - CollaborationFacebook Groups can be created by anyone

interested in promoting and organizing people around a specific interests or cause.

All members of a group have the ability to contribute content that appears on the Group’s wall.

Active participation: Because members of the group actively contribute content and participate they are more likely to keep coming back.

Groups come in three flavors: Open (anyone can join), Closed (group admin approves requests to join) and Secret (Only members and those invited know that the group exists).

GrGroups The Group name should make people want to join. Which name

would make you join: “Let’s talk to Coca Cola about saving the World’s children” or “ColaLife“?

Invite your raving fans to start a discussion on the group (you know who these people are, right?). They’ll feel a sense of pride and will likely invite new people to join the group.

Upload photos and videos – encourage members to post these to their profile so that their friends can easily join the group.

Influence Building Network Building

AdAds

Use contests, polls and reveal tabs (reward fans for taking action) on landing pages to improve action by visitors

Split Test – try different text, images & targeting

Set a click through threshold (goal acquire fans at $.25 per fan)

Use CPM (cost per thousand impressions) to test ads

Monitor you analytics closely – check performance at different times

Calculate cost per fan

Bid high to get ads approved faster