fawn woe rcs presentation
DESCRIPTION
Presentation to FAWN West of England at BDA offices in Bristol Monday 25th January 2010TRANSCRIPT
SW FAWN24th January 2010
Julie HarrisCOSMICRegional ICT Champion SW
• www.slideshare.net/cosmicjulie
• A champion for ICT in your region• To see local infrastructure support organisations
• Operate more efficiently in its day to day work• Be more effective in its reach and influence
• Voice, representation, advocacy• Signposting sources of help• Strategic support
Regional ICT Champions
Regional ICT Champions - Resources
• Website www.ictchampions.org.uk
• ICT Answers in a Box• Publications www.icthub.org.uk/publications • Blog www.swict.org.uk• Support
www.ictknowledgebase.org.uk
• Attendance at meetings (LIO and Consortia)• Support for ICT developments• Workshops – social media, strategy/planning, trustees
What are the key issues?
What examples do you have?
Challenges?
Digital Marketing and Digital Fundraising
Why social media?
• Advocacy
• Awareness
• Fundraising
• Inspiring action
• Influencing change
Photo: flickr.com/photos/briansolis/
Digital Marketing/Fundraising plan – key elements
• Objectives and activities – focussed and clear, and clear fit with overall plans and strategy
• Resources – time, money, skills – regularly updated, reviewing, responding, promoting
• ‘Channels’ – choices, input, links, policies
• Tribes and followers – who, when, how, expectations
• Management – senior level understanding, commitment, involvement
Digital Marketing/Fundraising plan – review
• How do you check ‘return on investment’?
• Regular reviews - usage, hits, comments and responses
• Benchmarks – measure now, then at regular intervals
• Analysis of ‘typical follower’ – guinea pigs, focus group
• Be clear of things that aren’t working
• How do you improve, create more interest – wider/deeper audiences?
BUT• 25% of adults have never used the internet [ONS 2008]• 70% of people living in social housing aren’t online – which is
28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]
Our understanding and use of social media is important to help organisations outreach to groups and communities
• Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09]
• 25% more confident in finding work [Freshminds, April 2009]
The Internet – Barriers to Use
Old media - Web 1.0 . . .
. . static websites with no interaction, text heavy content.Information was just fed TO viewers
New media - Web 2.0 . .
. . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
Social Media / Networking – the major types
•What is it
•Why should you care
•How it’s being used - for our organisations
•Impacts / risks
•How to get there
Twitter : Reports events AS they happen not AFTER they have happened
Twitter : Extra eyes and Ears for your cause
Social Networking - Facebook
Causes
Dog’sTrust
BustsForJustice
Social Networking - Ning
Niche networks that you can create yourself.
Youth WorkOnline
Collaborative working - Doodle
Visit
Collaborative working - GoogleDocs
Visit
Social Networking...
Social Networking...
Social Networking...
Online & Text Donations...
Ground breaking £5 text donation with
100% going straight to good causes.
Every UK operator participated.
Over £20,000,000 donated by text.
Over xx,xxx text donations made.
Over £20,000,000 donated online.
RobBought Islands in the Stream album through
iTunes, as well as subscribing to the podcast
and buying iNose for his iPhone. He watched
a lot of the show with his girlfriend and they
donated £30 online at rednoseday.com
through paypal.
£33.78
The Bartons
Anna bought noses for her grandchildren
at Sainsbury’s and looked at their skins
on Bebo. They all watched the show on
the night and donated £50 by telephone.
£54
NadineSaw a friend wearing a digital red nose on
Facebook, got one herself and became a fan
of RedNoseDay09. Didn’t watch the TV show
as she was out with the girls (wearing Stella
McCartney T Shirts) but texted a £5
donation anyway.
£15.99
Digital Marketing - Strategy
• Focus on key core business objectives• Use to develop relationships (customers, supporters)• Utilise the dynamic nature of social networks• Be clear about timescales, measures and reports• Roles and responsibilities • Look for key baselines for ROI• Make sure all your DM work compliment a core strategy• Use each application with its primary activity in mind• Commit to developing ‘rich’ content of good quality• Plan for future integration
Finding your Way!Photo: flickr.com/photos/worldwidewandering
Round Up
• Review of session – key messages
• Any Questions?
Round Up and Thanks
For More Details About This Workshop
Visit:Regional ICT Champions websitewww.ictchampions.org.uk
Thank You
www.swict.org.uk
01404 813226
Cosmicjulie on Twitter, Skype, Oovoo and Facebook!