HOW TO MAKE FASHION MOOD BOARD

By Sunil Talekar

WHAT IS THE ELEMENT OF FASHION?

• The components and elements in any apparel

which gives a fashion look to that are

elements of fashions.

• Like in shirt the elements of fashions are

* collar

* cuff

* placket

* pocket

* Yoke

FUNDAMENTALS OF

FASHION

HAUTE COUTURE

• French for “Fine Tailoring”• Design that predominated until the

1950’s• Made for the individual customer,

look and fit take priority over the cost of materials and the time it takes to make

• The most costly garments, ranging from $2,000-$40,000.

• High price guarantees you have a one of a kind outfit or gown that fits you perfectly and has been designed with you in mind.

DESIGNER LABEL

• A cross between couture and

mass market

• Not made for individual

customers, but great care is taken

in the choice and cut of the fabric.

• These clothes are made with high

quality materials and mass

produced only in small quantities

to guarantee exclusivity.

• They are costly.

• Examples: Donna Karan, Yves St

Laurent, Gucci

MASS MARKET

• Clothes to cater to a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes.

• Less costly materials and construction techniques, creatively used, produce affordable high street fashion.

• Standardized sizing is used, trims and notions are scaled down but still try to keep the look of Designer or Haute Couture.

• Other names for mass market: ready-to-wear, off-the rack

• Examples: Old Navy, Gap, Abercrombie and Fitch, H&M

A FASHION YEAR

Two main seasons

Spring & Summer

Autumn & Winter

LIGHTWEIGHT FABRICS IN SUMMER

HEAVIER FABRICS IN WINTER

Both require a different fashion look and a new range of colors and fabric designs for the time of year.

THE PLAN...

Designers work a year in advance

In the spring, the studio works for the spring/summer of the following yearOnce a collection is finished, on to the next!

THE PLAN...

ResearchEach collection is researched so that’• all the items in it

complement each other,

• will be in style,• and have the

particular look for which the company is known for.

THE PLAN...

Predicting Trends• A designers most

difficult task is forecasting what will be in style for the coming years.

THE PLAN...

Predicting Trends• To do this, they

know the past trends and look at repeats. They also purchase HIGH priced trend magazines.

THE PLAN...

Predicting Trends• Additionally they

observe what succeeded with customers in the past.

TH

EM

E

A designer selects a theme that represents their collection. It can be a period in

history, a foreign place, a range of colors, a type of fabric…

THEME

• A Mood Board is a summary of your collection’s

inspiration and theme.

• It’s a design tool that will help you remain focused

and consistent as your line develops.

• It’s also a great communication aid when explaining

your vision to others (retailers, media etc.).

• Magazine tears, fabric swatches, old photos, buttons,

ribbons; basically any visual reference you desire are

mounted onto a hard board. Be sure to give your

story board a title, like a book or film”.

WHAT IS MOOD BOARD

1. Research: Go to galleries, exhibition, watch the music videos,

the latest fashion show, street fashion, specialty magazines from

different part of the world (fashion, architecture, design…), go to

boutiques.

HOW TO MAKE MOOD BOARD

2. Take pictures of objects, scene and store front. Create a “mise

en scene” related to your theme.

3. Write down a few thematic keywords you want to have in your

design.

4. Combine two theme to create something new. Example: Punk

and Aristocrat, Urban and Cosmic…

5. The presentation must be strongly themed, capturing the mood

in a nut shell and should always be accompanied by a title. This

can be determined by the fabrics: Natural Linens, the season:

Summer Blues, or the merchandise: Metamorphosis…

HOW TO MAKE MOOD BOARD

6. Cut out pictures that inspired you. Use anything you can find

from magazines, your pc or mac, tissue paper, feathers, foil,

string, fabric etc., books (not just fashion), your own photographs

and collect fabric and paint swatches. But DONT go overboard,

this can look messy.

7. Use a large sized board ( example 24”x18”) to lay out your

images, your color swatches, fabrics and buttons…. This allow

you to show a complete idea.

HOW TO MAKE MOOD BOARD

8. Extract from the large board the essence of your theme. At this

point usually use Photoshop + scanning and a smaller board.

9. Take a step back and critically look at what you’ve created to

see if it matches your keywords and theme you defined earlier.

10. Show your mood board to 2 other people (from different

social circles (two friend might give the same answers, but a

friend and a peer might come up with totally different critiques).

MOOD BOARD

MOOD BOARD

MOOD BOARD

Designing

• After the groundwork is completed for the nature of the

collection, the designer must decide how many and what

types of garments should be included in the collection.

• Usually, they have a three month period to design, produce

and publicize the collection in time for their fashion show.

• Press and buyers get their first look at the collection at the

show

THE COLLECTION

THE RANGE...

DETAILING...

DETAILING...

THE DESIGN

Steps• Designers work differently to put the design ideas together:

some sketch, drape fabric on a dress stand, or use patterns from previous seasons

• Create a paper pattern• Make a muslin sample• Try it on (a dress stand or live model) adjustments are made

When fit is right, a professional pattern cutter makes an accurate pattern

• A sample item is made in the fashion fabric, then produced in various colors

• Fashion show: reveals the finished designs in their most attractive state

MEASUREMENTS

CONTINUE