FASHION MARKETING

BY MANOJ KUMAR SHUKLAAD V, BD/12/966

“ To be the world’s leading sports and fitness company”

COMPANY MISSION

• Nike is the U.S-based manufacturer of athletic shoes, apparel and sports equipment.

• Stock symbol: NKE (NYSE) • Annual revenue (2008): more than $18billion • Founders: Bill Bowerman, Philip Knight • Year established: 1964 (as Blue Ribbon Sports) • Industry: Sportswear/equipment • HQ: Beaverton, Oregon • President/CEO: Mark Parker • Staff: 30,200 • Products: shoes, apparel and sports equipment, accessories • Slogan: Just Do It!

About Nike

• Positive US government policies that foster business growth.

• Political unrest in outsourced manufacturers, nations such as Vietnam, Indonesia, and Thailand.

• Potential risk of terrorism in the home nation• Favourable foreign nations’ relationship.• Risk of diverse tariffs, law and regulations between

countries.• Adverse trade protection in global business affects sales

and services.

POLITICAL FACTORS:

ECONOMICAL FACTORS:• Global economic downturn affects consumer purchases.• Reduced consumer confidence.• Risk of currency exchange rates, and interest rates.• Economic benefits from low cost outsourced

manufactures.• Increasing material prices and labour costs in the

production countries because of gradual increase of living standards.

SOCIAL FACTORS• Consumers are becoming brand conscious.• Change in lifestyle- health awareness, sports

participation on the rise. • Consumer conscious in corporate social

responsibility(CSR)• Change in buying habits in youth.• Increasing market share of female customers.• Diversity of consumer preferences and demands.

TECHNOLOGICAL FACTORS• Lean manufacturing because of technological advances. • Up-to-date technology transfer, and speed of change of

product• High rate of technological obsolescence.• Internet and information technology systems

development.• Innovative and technically superior products.

ENVIRONMENTAL FACTORS

• Growing popularity of “green” products.• Challenges of tackling climate change.• Waste disposal, recycle and reuse policies adoption. • Sustainable philosophy by using natural materials.• Reduce energy consumption.

THANK YOU