SEPTEMBER 2012 – SEPTEMBER 2015

– David Lauren, Executive Vice President of Advertising, Marketing, and Corporate Communication, Ralph Lauren Corporation

We are proud to be associated with MASTERPIECE and public television. This is a great partnership with a brand that represents the same commitment to quality and excellence as Ralph Lauren. ”

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1 NTI Live+7 Nielsen National NPOWER, Reach & Frequency Report, Oct 2014- Sept 20152 Google Analytics, Oct 2012-Sept 2015

:30 on-air television spots reached nearly 40.4M viewers1 in the US from September 2014–September 2015

• Ralph Lauren produced a series of custom creative spots airing only on Masterpiece, coupling Mr. Lauren’s design philosophy with the distinctive fashion of Downton Abbey

• Ralph Lauren’s luxury status was enhanced by Masterpiece’s association with additional high-end sponsor, Viking River Cruises

Ralph Lauren display ads complemented Masterpiece’s visually rich online environment• Over the course of Ralph Lauren’s sponsorship term 81M+ full episodes were streamed and 71M+

unique visitors came to pbs.org/masterpiece2

• Display ads throughout the Masterpiece site and a linked Ralph Lauren logo on the masthead drove traffic directly to Ralph Lauren’s website

• Ralph Lauren received pre and mid-roll in-stream video

Participation and acknowledgement at the Emmy Awards, “Downton Abbey” cast and additional high profile VIP events generated Ralph Lauren brand exposure and positive sentiment

Millions of Masterpiece DVDs featured :30 Ralph Lauren pre-roll and logo on packaging

§ Gain exposure for Ralph Lauren’s upscale sophisticated brand in a like minded broadcast environment focused on high fashion and rich storytelling

§ Position the Ralph Lauren brand in an exclusive, uncluttered broadcast and digital environment

§ Nurture an authentic association with similar brands in the luxury market space

PBS and Ralph Lauren leveraged Masterpiece’s pristine broadcast environment and exclusive audience by developing a stylized and elegant high profile cross-platform sponsorship.

Fashion icon Ralph Lauren reaches an exclusive audience with Masterpiece branding campaign

GOALS

PBS SOLUTION

ACTIVATION