Fash312 Cad for Fashion Marketing

Student Work

Hush-Hushhh…

The most exclusive Company

INSPIRATION

idea

Shadows…

Identity?

Shhh….

Secret….

?

Hush-Hushhh….

Unknown

exclusive

Haute Couture secrecy

Private

PAPARAZZI

PUBLIC

NO PRIVACY

INDISCREET

Where my inspiration brought me…

Public Display!

MOOD BOARD

Secrecy & Exclusivity in a brand-new company

BRANDING

Branding

Colour Palette white black

Official LOGO

Alternative LOGO

The Customer doesn’t

want to have what

everybody else has!

Exclusive Products only to be Exclusive, Unique

INVITE

Envelope containing

Confidential Invitation Letter

CUSTOMER ID

Customer Personal ID

Front and Back

ID must be presented at the main entrance of every event organised by the company, it is a

electronic ID that must be swiped and finds the customer in the company database. In addition

the person will have to prove his identity with his fingerprints, and facial recognition.

SWING TAG

Tag Front and Back

Tag Opening /inside

PACKAGING

Packaging card bag

Front/Back

Side bag

The bag closes by itself with his

weight when you hold it.

LOOK BOOK

A5 size Look Book

Contain few information about

the company and advertising

where products are hidden. A few pages inside the Look Book

Cover

MAGAZINE

Magazine Cover Side view

THE OUTCOMES…

Launch Party Invitation

Website

Business Card

Gift Experience

Lookbook

Swing Tag

Promotional Products

Packaging

Chameleon Dye-namic Color.

Swing Tags

Receipt Envelope

Packaging

Look Book

Any Questions?

CAD for Fashion

Marketing FASH 312

Sabrina Huang

Stephen Myers

My Branding Sheet…

My six outcomes…

My six outcomes…

My six outcomes…

My six outcomes…

My six outcomes…

My six outcomes…

Natural Mechanism Exhibition

FASH 312

CAD for Fashion Marketing

3rd Quarter

By Ashley Gramajo

Moodboard

Branding

Color Logo

Font

Front

of Flyer

Back

of Flyer

Bookmark

Front

Back

Conclusion

Kyle Cooley

CAD For Fashion Marketing

FASH 312

September 13, 2012

66

Launch of supplemented sight goggles for

snowboarding

Augmented reality

interfaces

Layar mobile app

67

Project Glass concept

Branding 68

Outcomes 69

Outcome 2 - Booklet 70

Packaging Outcomes 71

Outcome 3 – Package Wrap 72

Outcome 4 – Primary Packaging 73

Outcome 5 - Interior Package 74

Outcome 7 - Swingtag

• Made from same

material as

primary box

• Could be used as

a promotional

tool after initial

launch • QR Codes

• Codes for unique

content/promotions

75

•NEW SCENT LAUNCH FOR MEN!

•Company:

•Created by: Alexandra Boller

76

The Mood Board 77

The Box

78

The Special Box opens

widely.

It consists of the Perfume

and of a short explanation of

who a RetroDandy and a

ModernDandy is.

It is a good way to attract

costumers.

Additional Moustache! on

stick to gain publicity and

attention.

79

Testers to Smell.

Quirky way to grab a

customers attention.

One side blank: fun

Other side logo:

shows the brand

name.

Tester

80

Perfume Bottle

81

Fragrance Packaging

82

Like every Perfume testers

were made.

Fun logo on the bottle.

Explanation of which is

which.

RetroDandy = White

ModernDandy= Grey

Tester Flap

ModernDandy &

RetroDandy Testers

83

Stickers & Envelope

84

Box & Loyalty Card

84

All Outcomes in One

85

By

Zaira Xitlalitl Aguilar Santoyo

86

Magazine

GET THE INSIDE FROM THE EXPERTS. MADE BY LOCALS

87 Mood board

Target Customer 88

89

90 Website

91

Business Card

92 Water Bottle

93 Launch Party Invitation

94 Swing Tag

95 Magazine Cover

96 Final Outcomes