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Farnese ViniCompany PresentationStrictly confidential | September 2017
The information contained herein has been prepared by a firm other than NB Alternatives Advisers LLC and none of NB Alternatives Advisers LLC, its affiliates or employees
assume any responsibility for the accuracy or completeness of such information. We do not represent that this information is accurate or complete and it should not be relied upon
as such. Opinions expressed herein are subject to change without notice. Target returns are based on the team’s historical performance and market outlook. There is no
guarantee that targeted returns will be realized or achieved or that an investment strategy will be successful, and they may be significantly different than that shown here.
Investors should keep in mind that the securities markets are volatile and unpredictable. There are no guarantees that the historical performance of an investment, portfolio, or
asset class will have a direct correlation with its future performance. Past performance is not a guarantee of future results.
Historical Background
Farnese was established
in 1994 in Ortona as a
start-up by three
‘dreamers’
Within a couple of
years, it had become the
leading wine export
company in all Southern
Italy
Today, Farnese is the
largest boutique winery
in Southern Italy
Increase in product offering and internationalisation
Historical highlights
Foundation of
Farnese Vini in
Ortona
1994
20021
c. 1521994
2002
Foundation of Feudi
di San Marzano and
Terre di Sava in
Puglia
2003
Establishment of
Vigneti del Vulture
and Tenimenti Zabú,
adding vinifcation
and bottling
capabilities
2010
Establishment of
Ro.De.A vinification
plant, quality department
and still one of the main
vinfication plants
5 million bottles sold
2004
Establishment of
Caldora and consequent
set-up of the bottling
facility in Abruzzo.
Foundation of Vesevo,
establishing presence in
Campania
1999
20081
c. 24
Note 1. Farnese Vini unconsolidated figuresNote 2. Farnese Vini turnover
2014Significant upgrade
of the Vigneti del
Vulture bottling
plant, following an
investment of over
EUR 6m, reaching
12m bottles annual
capacity and c.70khl
of storage capacity
2014
c. 47
2015
c. 50
2015
Ro.De.A plant
revamping, reaching
c.70khl of storage
capacity
2000Farnese hits
EUR 10m in sales1
Managerialisation and additional investmentsEstablishment of company and
distribution network
Establishment of
Farnese’s
headquarters
2013
c. 35
2013
21 Investimenti
invests in Farnese
acquiring the
majority
Farnese invests in
Vigneti del Salento
2016
c. 55
2016
NB Renaissance
Pertners invests in
Farnese acquiring
the majority2018B
EUR 75m
Who we are
Mission
Offer the highest quality products with the greatest possible value in the nicest possible packaging
Vision
Unlock the full value potential of Southern Italy, thereby becoming one of the leading wineries in Italy
Farnese’s strategy
Deliver a range of products that responds to the most varying customer profiles, thereby creating true and long-lasting value
✓ Winemaking: Farnese’s
favourite expression of art
✓ 100% dedicated to
any aspect that
improves quality
✓ Targeting the segment
with the highest
potential and
willingness to
experiment
Full dedication of all resources towards the key factors able to change the final product
The belief that nobody is able to run vineyards better than the growers who
have run those vineyards for a few generations
Love and full commitment of owners is not comparable to those of employees
and the final result is confirming the rightness of such philosophy
Ownership of ‘zero’ hectares of vineyards
The grapes are ‘welcome’ by a team which is great in numbers and
professionalism
Young, professional and very dedicated winemaking team made up of 13
winemakers fully involved in the production process
The Critical Elements That Define Our Success
Farnese is targeting the consumer with the highest growth potential and
highest willingness to experiment
Source: Business Insider, Wine Market Council (March 2016), Wine SpectatorNote. Millennial consumers generally defined as the generation born between 1980 and 2000Note 1. Survey conducted by Prosper Insights and Analytics, January 2016 (commissioned by Visa Business and Economics Insights)
• Globally, the wine market has been driven by the increase
in demand for value-for-money wine by young generations
• In 2015, US millennial consumers drank 160 million cases
of wine or almost 50% of total consumption
• Young women are of growing importance, as they
represent two-thirds of high frequency wine
consumers under 30 years
• In the UK, millennials are estimated to spend around 34%
of their alcohol budget on wine (more than any other
beverage category)
• Positive underlying trends in the on-trade segment:
22% of millennials are dining out more frequently than
they did in the previous year, driven by better job
prospects and increase in disposable income1
Cantina Settesoli
Duca di Salaputra
Cantine Tollo
Citra
Cantine Due Palme
Feudi di San Gregorio Cantine di San
Marzano
Cusumano
Mastroberardino
Cantina Miglianico
Vinicola del Sannio
Leone de Castris
Cantine del Notaio
(10%)
(5%)
0%
5%
10%
15%
20%
(10%) (5%) 0% 5% 10% 15% 20%
2012-1
4A
ave
rage
EB
IT m
argi
n1
2012-14A sales CAGR1
The success of our strategic positioning is evidenced by our best-in-class
financial performance
Source: Annual reportsNote. Size of bubble represents 2014A sales. Analysis includes a selection of Italian wine companies, excluding cooperativesNote 1. For Farnese, 2013-15A CAGR and average EBIT margin are shown due to the absence of a consolidated pro-forma 2012A
• Operating in Southern Italy – an area where the
full potential is yet to be exploited – allows us to
keep growing while maintaining attractive
margins
• The opening up of the Southern Italian wine
market and Farnese’s sales growth will be very
much a symbiosis
• Our strategy to maintain high-growth profile
relies on…
Leveraging on historical relationships with
distributors as well as on boarding new
distributors in selected countries
Continuing to develop new products that
resonate with young consumers
Becoming one of the leading Italian wineries
We have an enviable positioning along five crucial competitive dimensions
Source: Consolidated management accountsNote. Bubble size represents relative share of the segment in Farnese’s 2015A sales. Analysis based on sales from bottled products only (includes wine, grappa and olive oil)Note 1. Other products (grappa and olive oil) not shown hereNote 2. Abruzzo includes Marche and MoliseNote 3. Average selling price i.e. not retail selling price. For different formats, a price per 0.75l-equivalent has been calculated, Base = up to EUR 2.5, Standard = up to EUR 4, Premium = up to EUR 7 and Super Premium = more than EUR 7 per bottle
0
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-0,2
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5,8
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9,8
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A red wine house1 … … with an excellent
value proposition3 …
… offering a
diversified portfolio of
wines…
sourcing grapes from
six regions…
… heavily exposed to
export markets
Red
White
Rosé
Abruzzo2
Puglia
Campania
Sicilia
Basilicata
IGT
DOC
Common
wine
DOCG
Super
Premium
Premium
Standard
Base
Germany
Japan
Netherlands
Italy
Canada
Belgium
Worldwide Exposure to a Well-Diversified Customer Portfolio, Which
Provides a Solid Platform for Growth
Note. Bubble size represents 2016A salesNote 1. Sales split indicative, based on management estimate
Our top-10 customers are located all over the world and have long-term relationships with Farnese Vini
18 years
20 years
20 years
20 years
14 years
15 years4 years
Monopoly importer
Traditional distributor
Online retailer
EUR 4m
EUR 2m
EUR 1m
15 years
20 years
14 years
80%
20%
Ho.Re.CaModern retail
Sales split by Channel1
A continuously up-to-date Quality Program guarantees the highest
standards in terms of raw materials sourcing
Medium term selection program (5-7 years)
• Farnese selects the best lands and works with grape
growers in a medium to long term perspective to create
long-lasting value and sustainable know-how
2
1
3
Farnese’s plan is to keep welcoming more suppliers to its Quality Program
Soil exploitation• Agronomists and oenologists analyse soil
characteristics in order to get the most out
of it
• Adoption of most up-to-date techniques
due to continuous formation and
professional training of oenologists
Craft characterisation• Adding Farnese’s know-how but
maintaining the original growers’ ownership
ensures a unique maintenance of the vines
Farnese’s 13 oenologists are of unique value to its business model
In the organisation and set-up of the oenologists,
factors that are taken into account are:
• The region where each oenologist comes from,
reinforcing the link with the terroir
• The product specialisation of the oenologist
Establishment of a technical committee that will
convene four times per year✓
Starting in April 2016, the organisation of the
oeonologists team will be further formalised and
structured:
Round tables with Sales & Marketing people three
times per year
Ongoing formalisation of a development path and
training programme for all the oeonologists
✓
✓
Filippo Baccalaro - Supervisor Alberto Antonini - Supervisor
Puglia project
Teo D. – Chief Oenologist
Massimo D. – Oenologist
Luca P. – Oenologist
Sicilia project
Giuseppe A. – Chief Oenologist
Vito G. – Oenologist
Giovanni D. – Oenologist
Basilicata project
Manuel B. – Chief Oenologist
Massimo D. – Oenologist
Campania project
Manuel B. – Chief Oenologist
Antonio M. – Oenologist
Abruzzo project 1
Rino S. – Chief Oenologist
Francesco D. – Oenologist
Diego P. – Oenologist
Abruzzo project 2
Manuel B. – Chief Oenologist
Regular exchanges for our oenologists in order to remain abreast of any
market trends in the field of production methods
• Farnese keeps its oenologists up-to-date with the latest in the field of production methods and techniques
− During the non-harvest season, they travel around the world, attend seminars and trainings, and build an invaluable
network of experts
− In turn, Farnese welcomes winemakers from different corners of the world whose know-how enriches its own in-
house expertise
− Employing 13 oenologists and having them participate in international events allows to create a healthy competition
and benefit from best practices sharing
Rino
Santeusanio
Recent exchanges by Farnese oenologists
Giuseppe Alfano
Burruano
Manuel
Barbone
Teo D’Apolito
Foreign oenologists working with Farnese
Brett
Hetherington
Bruce
Humphery-Smith
Carlo Neil
Prins
Dennis
Verdecchia
Increase in product offering and internationalisation
Historical highlights
Foundation of
Farnese Vini in
Ortona
1994
20021
c. 1521994
2002
Foundation of Feudi
di San Marzano and
Terre di Sava in
Puglia
2003
Establishment of
Vigneti del Vulture
and Tenimenti Zabú,
adding vinifcation
and bottling
capabilities
2010
Establishment of
Ro.De.A vinification
plant, quality department
and still one of the main
vinfication plants
5 million bottles sold
2004
Establishment of
Caldora and consequent
set-up of the bottling
facility in Abruzzo.
Foundation of Vesevo,
establishing presence in
Campania
1999
20081
c. 24
Note 1. Farnese Vini unconsolidated figuresNote 2. Farnese Vini turnover
2014Significant upgrade
of the Vigneti del
Vulture bottling
plant, following an
investment of over
EUR 6m, reaching
12m bottles annual
capacity and c.70khl
of storage capacity
2014
c. 47
2015
c. 50
2015
Ro.De.A plant
revamping, reaching
c.70khl of storage
capacity
2000Farnese hits
EUR 10m in sales1
Managerialisation and additional investmentsEstablishment of company and
distribution network
Establishment of
Farnese’s
headquarters
2013
c. 35
2013
21 Investimenti
invests in Farnese
acquiring the
majority
Farnese invests in
Vigneti del Salento
2016
c. 55
2016
NB Renaissance
Pertners invests in
Farnese acquiring
the majority2018F
EUR 75m
2017 – First Year of NB Renaissance in Farnese Group
What’s going on ?
2017 – First Year of NB Renaissance in Farnese Group
2017 – First Year of NB Renaissance in Farnese Group
2017 – First Year of NB Renaissance in Farnese Group
FARNESE GROUP - FINANCIALS
(*) Deal Event incoming NB Shareholder
(**) Negative NFP = Net Indebtness
€ 000 2014 2015 2016(*) Act2017 2018B
REVENUES 46.537 50.589 54.612 70.032 75.438
EBITDA 6.567 8.377 8.961 14.061 15.480
EBITDA % 14,11 16,56 16,41 20,00 20,52
EBIT 5.931 6.991 3.933 8.910 9.738
EBIT % 12,74 13,82 7,20 12,72 12,91
NET INCOME 2.969 4.081 4.963 2.874 3.295
NFP(**) -13.678 -8.416 -33.247 -31.499 -24.808
EQUITY 16.977 21.058 48.109 50.983 54.278
Key Growth Drivers
1. Wines from other popular
Italian regions
2. Greater penetration into
still undeveloped markets
3. Greater penetration into
new market segments, i.e.
off-trade channel (retail
chains)
From the Most Expressive and Magic Areas of Southern Italy
to a Presence in the Most Famous Area of Central Italy
TENUTE ROSSETTI
Our Goal : To Be the Largest Boutique Winery in Italy
The near future :
new «terroirs»
to become
Ambassadors
of
Italian Wines
in the World