faq: planning and building a website

FAQ: Planning and

building a website

Planning your first website?

An old pro in need of a

refresher?

Here are the answers to five of

your biggest questions!

1. What needs to be discussed before building your website?

When planning your brand new

site, one thing must be absolutely

clear: who are you making this

website for?

Your site must appeal to

visitors who are actually interested in

your business’ services (qualified traffic).

It’s crucial that you: a) Know who your target audience is.

b) Tailor your

site to suit your

audience’s

wants and

needs.

2. Is there a “one size fits all” for website building?

Definitely not.

Every website

should be

tailored to the

business it

serves.

However, there are several

components that every good website

should have.

These components are:• Easy navigation/layout


• Great copywriting



• Fresh content



• Fresh content

• Mobile optimization



• Fresh content

• Mobile optimization

• An SEO strategy

3. How does SEO factor into website building?

Why put in the effort of creating a website if

Google can’t find it?

You’ll miss out on tons of traffic and opportunities if no

one knows your site exists!

Make sure Google deems your site

“relevant” by including

keywords,


“relevant” by including keywords, crosslinks,


“relevant” by including keywords, crosslinks, backlinks


“relevant” by including keywords, crosslinks, backlinks

and fresh content.

Cross linking –

creating a link from

one of your

website’s pages to

another page of

your own, or to a

relevant external

site.

Back linking –

when other sites

acknowledge your

site by creating a

link to it.

4. How do you effectively promote conversion points?

Visitors “convert” when they complete actions that align

with your business’ goals (like download your

whitepaper or subscribe to your email list).

Promote your

conversion points

by making them

easy to find and

appealing to your

target audience.

Run tests to

compare

conversion points

– which ones work

best?

5. What’s the hub and spoke model, and why is it important for website building?

The hub and spoke model is a

system designed to bring more

traffic to your site.

First, you have to reach out to your audience

through platforms like social media

and email lists.

The content you share on social

media should link back to your

website, where visitors will hopefully

convert.

When planning a website, you’ve got to

think about your overall digital strategy.

Don’t launch your site

without a plan!

Now that you’ve got the

answers to the frequently

asked questions of

website planning, it’s time to start

building!

www.communicatto.com

faq: planning and building a website

Technology