family research council national omnibus study

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Global Perspective. Innovative Research. Superior Results Superior Results. For questions or comments related to this study, please contact: Tyler Harber Vice President Director of Political Division [email protected] Family Research Council 324 Second St., S.E. Washington, DC, 20003 (o) 202.470.6300 (c) 202.841.9744 Family Research Council National Omnibus Study Conducted June 25-26, 29, 2008 n=800 Likely Voters © 2008 WRS / Family Research Council. All rights MoE= ± 3.46% @ 95% Confidence Interval reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of WRS / Family Research Council.

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Page 1: Family Research Council National Omnibus Study

Global Perspective.Innovative Research.Superior ResultsSuperior Results.

For questions or comments related to this study, please contact:

Tyler HarberVice PresidentDirector of Political [email protected]

Family Research Council

324 Second St., S.E.Washington, DC, 20003(o) 202.470.6300(c) 202.841.9744

Family Research CouncilNational Omnibus Study

Conducted June 25-26, 29, 2008

n=800 Likely Voters© 2008 WRS / Family Research Council. All rights

MoE= ± 3.46% @ 95% Confidence Intervaly g

reserved. Neither this publication nor any part of itmay be reproduced, stored in a retrieval system, ortransmitted in any form or by any means, electronic,mechanical, photocopying, recording or otherwise,without the prior permission of WRS / FamilyResearch Council.

Page 2: Family Research Council National Omnibus Study

Methodology & Demographics

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 2

Page 3: Family Research Council National Omnibus Study

Methodology

On behalf of the Family Research Council, Wilson Research Strategies conducted a nationwideresearch study of likely voters.

Respondents were contacted by phone via a live operator June 25-26 and 29, 2008. The studyhas a sample size of n=800 likely voters. The margin of error is equal to ±3.4% in 95 out of 100cases

Respondents were sampled using a Registration Digit Dialing (RDD) methodology.

cases.

Respondents were screened to ensure that they intended to vote in the upcoming generalelections.

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 3

Page 4: Family Research Council National Omnibus Study

Demographics

Age Survey Breakdown

18-34 10%

Party Survey Breakdown

Republican 32%

35-44 18%

45-54 20%

Independent/DTS 27%

55-64 28%

65-74 11%

Democrat 38%

Region

75 and over 9%

Gender

Northeast 22%

Central 22%Gender

Men 48%

W 52%

South 34%

West 22%

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 4

Women 52% West 22%

Page 5: Family Research Council National Omnibus Study

Marriage Amendment

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 5

Page 6: Family Research Council National Omnibus Study

A majority of voters would vote for a candidate that supports marriage amendments that will be on the ballot in a few states. Note the intensity of those who support the move.

Q1: As you may know several states have measures on the November ballot that would amend their state Q1: As you may know, several states have measures on the November ballot that would amend their state constitutions to define marriage as the union of one man and one woman. Would you be more likely or less likely to vote for a presidential candidate who supports those amendments?

90%

100%

70%

80%

90%

58%

50%

60%

M h M Lik l 49%

29%30%

40%

Much More Likely 49%

10%

20%Much Less Likely 20%

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 6

0%

Total More Likely Total Less Likely

Page 7: Family Research Council National Omnibus Study

Republicans and Independents are in agreement, leaving Democrats endorsing the move by a slight margin.

Q1: As you may know several states have measures on the November ballot that would amend their state Q1: As you may know, several states have measures on the November ballot that would amend their state constitutions to define marriage as the union of one man and one woman. Would you be more likely or less likely to vote for a presidential candidate who supports those amendments?

90%

100%

75%

70%

80%

90%

Much More 66%

54%

47%41%

40%

50%

60%Much More 66%

Much More 47%

12%

32%

20%

30%

40%

Much More 38%

Much Less 21%

Much Less 32%

12%

0%

10%

Republicans       Independents       Democrats      

Much Less 5%

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 7

(32%) (27%) (38%)

Total More Likely Total Less Likely

Page 8: Family Research Council National Omnibus Study

An important point is that a majority of soft Democrats would vote for a candidate that supports the amendments. This could create a base problem for Obama if he holds out.

Q1: As you may know several states have measures on the November ballot that would amend their state Q1: As you may know, several states have measures on the November ballot that would amend their state constitutions to define marriage as the union of one man and one woman. Would you be more likely or less likely to vote for a presidential candidate who supports those amendments?

90%

100%

70%

80%

90%

56%

43%47%

40%

50%

60%

Much More 46%

27%

20%

30%

40%

Much More 34%

Much Less 21%

Much Less 36%

0%

10%

Soft Democrats       Strong Democrats      

Much Less 21%

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 8

(11%) (26%)

Total More Likely Total Less Likely

Page 9: Family Research Council National Omnibus Study

Another point of caution for Obama comes as older Democrats indicate that they would vote for a candidate that supports the amendments, leaving only younger Democrats as the only group to not support the move by a solid margin.

Q1: As you may know several states have measures on the November ballot that would amend their state Q1: As you may know, several states have measures on the November ballot that would amend their state constitutions to define marriage as the union of one man and one woman. Would you be more likely or less likely to vote for a presidential candidate who supports those amendments?

100%

72%76%

70%

80%

90%

52%

60%

44%

51%

43%40%

50%

60%

14%

35%

27%

20%

30%

40%

14%9%

0%

10%

Republicans 18‐54       Republicans 55+       Independents 18‐54       Independents 55+       Democrats 18‐54       Democrats 55+      

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 9

(15%) (16%) (14%) (13%) (18‐54) (19%)

Total More Likely Total Less Likely

Page 10: Family Research Council National Omnibus Study

Voters in the Deep South and Pacific regions, the two areas where marriage amendments will appear on the ballot, are solidly behind candidates that support the amendments.

Q1: As you may know several states have measures on the November ballot that would amend their state

Mountain (7%):Farm Belt (5%):

More Likely: 40%

Great Lakes (17%):More Likely: 51%

Q1: As you may know, several states have measures on the November ballot that would amend their state constitutions to define marriage as the union of one man and one woman. Would you be more likely or less likely to vote for a presidential candidate who supports those amendments?

New England (5%):More Likely: 54%Less Likely: 37%

( )More Likely: 50%Less Likely: 33%

More Likely: 40%Less Likely: 43% Less Likely: 28%

Mid-Atlantic (17%):Mid Atlantic (17%):More Likely: 54%Less Likely: 26%

Pacific (15%):More Likely: 54%

Outer South (18%):More Likely: 50%

More Likely: 54%Less Likely: 33%

Outer South (18%):More Likely: 68%Deep South (16%):

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 10

yLess Likely: 44%

yLess Likely: 25%More Likely: 70%

Less Likely: 22%

Page 11: Family Research Council National Omnibus Study

Summary of Findings

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 11

Page 12: Family Research Council National Omnibus Study

Summary of Findings

• Overall, voters are more likely to support a candidate who supports statewide amendments to define marriage as the union of one man and one woman.

o The fact that 49% are much more likely to vote for a candidate who supports these amendments, vs. 29% who are overall less likely, demonstrates strength of voters feelings.

• Independent and older voters in particular are receptive to this position.Independent and older voters in particular are receptive to this position.

• This issue, if effectively communicated, has the potential to put Obama in a difficult position vis-à-vis his Independent and soft Democrat supporters.

Thi i ti l l t f t t i th P ifi d th D S th h th o This is particularly true for states in the Pacific and the Deep South, where these amendments will be on the ballot.

• Given his perceived difficulties in shoring up his conservative base, as well as the p g pdata’s obvious strengths among Independents and soft Democrats, this position is one that should resonate with possible McCain voters..

• Ultimately this data shows that this issue is a potential liability for Democrats in the

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus 12

• Ultimately, this data shows that this issue is a potential liability for Democrats in the upcoming election.

Page 13: Family Research Council National Omnibus Study

For additional information about this data please feel free to contact:

Tyler HarberVice President

Director of Political DivisionDirector of Political [email protected]

202 470 6300

© 2008 Wilson Research StrategiesFamily Research Council – June National Omnibus

© 2003 – WRS – Confidential

202.470.6300