Overview The Problem and Solution

The Process Our Proposal

Reach Help Interact

Overview The Problem and Solution

The Process Our Proposal

Involve

ImproveInspire

Interact

Look through entire website Read through internal documentation and analysis Outside research and press releases

Analyze comparable organizations for strengths and weaknesses Research app market for similar content and replicable functions Survey current FDP users to understand their needs Determine FDPs needs as well as desired impact of new app

Assimilate best practices from other apps Determine most effective methods to accomplish FDPs goals Brainstorm and whiteboard ideas and potential app flow Design best idea into interactive app flow accompanied with function explanation

Overview The Problem and Solution

The Process Our Proposal

Primary Goals Solutions

1 Keep families consistently engaged

2 Rewards system

3 Build a community

Ability to check-in and track progress

Randomized generated content

Win badges for reaching specific goals

Sharing stories and information with other users

Overview The Problem and Solution

The Process Our Proposal

Expand Reach DifferentiationGreater

Dissemination of Information

Engage and Retain More Users

Design Your Own Badge

Goal: Allowing families to personalize their FDP experience

Solution: A design your own badge system where families can set their own goals and interact with badge in a unique way

Design: Each family profile will have pre-set FDP goals as well as an option to create their own

Individual Profiles

Goal: Creating a more interactive and child-focused app

Solution: Allowing each family member to have their own login and profile which connects to a family profile

Design: A customized experience for each family member

Rewards System

Goal: Motivating families to strive for FDP goals

Solution: Using partnerships and goal data to reward users for accomplishing goals with real prizes

Design: Families whom have a number of dinners or show certain improvements are rewarded

DemographicsLocation

Interests/Activities

Connections