VALENTINE’S DAY SPECIAL FOR SMALL

BUSINESS OWNERS

FALLING IN LOVE

WITH

SOCIAL MEDIA

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YOU WANT A SOCIAL MEDIA STRATEGY:

Just like all humans are hardwired to want close

connections and others to love and share life with….

Small business owners know they need and they secretly

want a comprehensive social media strategy.

Having the time and right information usually holds

them back.

Developing and then falling in love with using social

media to promote your small business is not that

different than searching for a mate in the real world.

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KNOW WHAT YOU WANT

In order to find the right romantic partner, you need to

know what qualities you are looking for in a mate. Same

holds true for finding the right social media plan…

Whom do you want to connect with?

What social media platforms do they use?

What social media platforms fit your business?

How much time do you want to spend each day (just

like the real world, developing relationships requires time)

You only need to spend about an hour a

day…hmmmm…..that sounds familiar….

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PICKING THE RIGHT SOCIAL MEDIA SITES

Selecting the right social media sites is quite similar to

selecting a mate. There needs to be a great fit.

Possibilities

Facebook: but don’t put all your eggs in this basket. Less

than 20% of your “likes” will see you posts.

LinkedIn

Google+

Twitter

Instagram

You Tube

Foursquare

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MAKE YOURSELF LOOK GOOD

OPTIMIZE YOUR ACCOUNTS

Just like in the relationship world, you want to make your small

business look as good as possible on social media.

You should have a great picture

Write your profiles carefully highlighting your goods and services.

Do not stuff your keywords into descriptions.

Make sure to fill out every available section.

Each profile should be unique from the others. So your LinkedIn

profile should be very different from Google+.

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CONNECT TO THE RIGHT PEOPLE

WHO CAN HELP YOU GET NOTICED?

Quality vs. Quantity

It is the quality of those who are in your life that are important, not how many friends you may have.

On social media sites you want to be connected with:

Potential customers and clients

Board Members

Well connected community members

Other Small Business Owners

Volunteers

Wingmen

In the real world, we all need those who advocate for us.

On your social media accounts, make sure to connect with

others who can promote your small business for you.

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ENGAGING USERS

You need to add value to the lives of others

It isn’t about what you want them to know, its about what they need and how it relates to their current situation.

Share and engage

Ask your contacts why they engage on Social Media

Know the culture of each platform and the etiquette.

Stalk your competition for ideas – now, stalking in the real world can seem a little creepy. But on social media, you need to have a handle on your competition.

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CONTENT TO SHARE – YOUR WEBSITE & BLOG

STRUT YOUR STUFF

For your website and blog

Your story

Client testimonials – tricky business

Staff testimonials

Who, what, when, where, why

What clients need to know

How you can help

How you use your donations

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CONTENT OF OTHERS: DON’T FLAUNT THE

COMPETITION BUT APPEAR WELL READ

You do not want to sound like an advertisement only

promoting your content

Shared related content

Not from your competitors

How do you find related content?

News articles related to your core mission

Huffington Post

Buzz Feed

Google Alerts

Pocket

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HOW TO MANAGE: HAVE A PLAN

Only do what you can do well

Who can help you out?

Employees?

Friends?

Other small business owners

Content calendar

Full editorial calendar

Website articles

Blog Posts

Social Media Posts

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MEASURING SUCCESS:

WHAT HAVE YOU DONE FOR ME LATELY?

Define success

In our romantic relationships “what have you done for me

lately” can be a deadly question.

Then look

Engagement

Driving Traffic to Your Website & Blog

Facebook – Post insights

Twitter – Retweets, mentions

Website analytics and traffic

Email letter sign-up

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HOW I CAN HELP YOU…

Just like a dating coach can help you find a great match, I

can help you develop a strategic social media strategy for

your small business.

My service is just $25 per month.

Each business day you receive an email with a list of

things to do on social media sites.

The first few days we get your accounts set-up and/or

optimized.

Then each email outlines different things to do

reminding you to share content, connect with others and

build out your accounts.

Visit www.yoursocialmediahour.com

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