fall for smiles 2016 promotional guide
TRANSCRIPT
FALL FOR SMILES
2016 PROMOTIONAL GUIDE
SUGGESTED LANGUAGE AND TIPS TO PARTICIPATE IN THE CAMPAIGN
1
Dear Oral Health Advocate,
Thank you for your support and efforts to bring healthy mouths to life.
Fall for Smiles is an annual communications campaign that strives to educate communities
about the importance of healthy food choices; regular dental visits; brushing, flossing and
rinsing as part of a daily routine; and avoiding tobacco.
With your help, we are confident that we can raise awareness about oral hygiene habits and
their impact on overall wellness.
A singular message among partners and supporters will help us realize this goal. This
Promotional Guide includes resources to help you promote Oral Health America’s Fall for
Smiles and generate excitement throughout the campaign.
We also encourage you to:
Blog about Fall for Smiles, share links to the campaign page,
oralhealthamerica.org/fallforsmiles, and encourage readers to learn more about
Oral Health America at oralhealthamerica.org
Connect with Oral Health America on Facebook and keep an eye out for updates
about the campaign. Be sure to share updated information with your page and/or
network
Follow Oral Health America on Twitter, @Smile4Health. Engage with OHA by
retweeting or replying to relevant tweets. Use #FallforSmiles to share information
demonstrating what your followers can do with a small donation or why you support
our organization
Please don’t hesitate to reach out with any questions or comment about the campaign.
Thank you for your support!
Best,
Brittany Wright
Marketing Manager
(312) 836-9900
CONTENTS
IMPORTANT LINKS................................................................................................................... 3
Websites ................................................................................................................................ 3
Social Media ........................................................................................................................... 3
Web Ads ................................................................................................................................. 3
SOCIAL MEDIA ......................................................................................................................... 4
Facebook & LinkedIn .............................................................................................................. 4
Twitter .................................................................................................................................... 5
Instagram ............................................................................................................................... 5
PRESS RELEASE ..................................................................................................................... 6
LETTER TO THE EDITOR ......................................................................................................... 7
NEWSLETTER .......................................................................................................................... 8
Dedicated Newsletter ............................................................................................................. 8
Newsletter Blurb ..................................................................................................................... 8
OTHER WAYS TO PARTICIPATE IN FALL FOR SMILES......................................................... 9
3
IMPORTANT LINKS
Websites
Oral Health America oralhealthamerica.org
Fall for Smiles oralhealthamerica.org/fallforsmiles
Social Media
Facebook facebook.com/oralhealthamerica
Twitter twitter.com/Smile4Health
LinkedIn linkedin.com/company/oral-health-america
Instagram instagram.com/smile4health
Web Ads
Available online oralhealthamerica.org/fallforsmiles/downloads
Link web ads back to oralhealthamerica.org/fallforsmiles
Available sizes 300x250, 336x280, 728x90, 550x300, 300x600
SOCIAL MEDIA
One way to promote OHA’s efforts is through social media. Connecting with your fans and
followers helps engage supporters and builds buzz for the initiative. Add a strong call to action
to encourage your network to participate in the campaign.
We encourage you to use the following content to share important messages about oral health.
Facebook & LinkedIn
When it comes to maintaining a healthy mouth, there’s reason to smile. Tooth decay can
be prevented with daily care and education. Join us in supporting @Oral Health
America by educating your family and community about the importance of healthy food
options, regular visits to the dentist, brushing, rinsing and flossing your teeth and
avoiding tobacco. #FallforSmiles oralhealthamerica.org/fallforsmiles
Nutritious foods are a vital part of keeping children’s smiles healthy & their teeth strong.
Find out more oral health tips when you check out @Oral Health America’s Fall for
Smiles campaign. #FallforSmiles oralhealthamerica.org/fallforsmiles
You can positively impact your oral and systemic health every day when you practice
good oral health and hygiene habits. Check out @Oral Health America’s Fall for Smiles
campaign to learn more. #FallforSmiles oralhealthamerica.org/fallforsmiles
Dentists are not only advocates for good oral health, they are champions for overall
health and wellness! Learn how these practitioners can help you develop good oral
health and hygiene habits. #FallforSmiles oralhealthamerica.org/fallforsmiles
Tooth decay is the #1 chronic childhood disease. The good news is it’s totally
preventable. Spread the word about the importance of good oral health by participating
in @Oral Health America’s Fall for Smiles campaign. #FallforSmiles
oralhealthamerica.org/fallforsmiles
Facebook Tips
To tag Oral Health America and partners in your post, use the
“@” sign and begin typing the name. The page will appear in a
pull down window (as pictured right).
To share Oral Health America’s post with your organization’s page or your
own network, click on “Share” at the bottom of the post. You will be
prompted to share on your timeline or within your network (as shown
right).
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Autumn is the perfect time to #FallforSmiles | Find out how to join @Smile4Health’s
education campaign | oralhealthamerica.org/fallforsmiles
When it comes to keeping your mouth healthy, there’s reason to smile. Tooth decay can
be prevented with daily care #FallforSmiles oralhealthamerica.org/fallforsmiles
Nutritious foods are a vital part of keeping kids’ teeth healthy & strong. Visit
oralhealthamerica.org/fallforsmiles for oral health tips. #FallforSmiles
Fruits, vegetables & cheese help build strong muscles & bones while building healthy
teeth & gums. #FallforSmiles
Make daily dental care a part of your #backtoschool & fall routines! How will your family
#FallforSmiles this season? oralhealthamerica.org/fallforsmiles
Dentists are not only advocates for good oral health; they’re champions for overall health
too! Learn more #FallforSmiles oralhealthamerica.org/fallforsmiles
Avoid tobacco products for a lifetime of healthy smiles #FallforSmiles
Tooth decay is the #1 chronic childhood disease. Spread the word about the importance
of good oral health #FallforSmiles oralhealthamerica.org/fallforsmiles
Oral health is connected to overall health. That’s why it is especially important to
maintain as you age. #FallforSmiles oralhealthamerica.org/fallforsmiles
Tweeting Tips
Consider shortening urls with Google (www.goo.gl) or Tiny URL (tinyurl.com). If you are using a social
media dashboard like Hootesuite, they will shorten the link for you.
Be sure to use relevant hashtags such as #oralhealth #backtoschool #family #health #dentist.
Use #FallforSmiles to be a part of the online conversation.
URLs are not clickable in captions or comments, instead encourage your followers to check out our
account. Don’t forget to mention or tag Oral Health America in your caption @Smile4Health
Be creative with your photos with filters, cool angles, lighting and other photography tricks. Hire a
photographer or learn a few tricks on your own.
Use relevant trending hashtags: trends on Instagram come and go. If you see a trend, and it fits with your
message, use it. It will help you become more visible, especially in the “Discover” feature.
PRESS RELEASE
CONTACT:
[NAME, PHONE NUMBER, AND EMAIL ADDRESS FOR YOUR OFFICE]
Brittany Wright, [email protected] | (312) 836-9900
FOR IMMEDIATE RELEASE
[YOUR DENTAL OFFICE] SUPPORTS HEALTHY MOUTHS FOR ALL AMERICANS THROUGH [YOUR
EFFORTS]
Oral Health America's Fall for Smiles Campaign Educates Americans About How to Maintain a Healthy
Mouth
[YOUR CITY, MONTH, DATE] — Grandfamilies are becoming more commonplace in today’s society with
one-in-ten children residing full-time in their grandparents’ homes. According to Oral Health America’s
2016 Public Opinion Poll conducted by Wakefield Research, 57% of grandparents delayed their own
dental care to accommodate the cost of their grandchild’s dental care needs. [YOUR DENTAL OFFICE]
believes a healthy mouth is essential to maintaining good overall health for older adults and Americans of
all ages and is proud to participate in Oral Health America's Fall for Smiles campaign to spread the
message of the importance of oral health.
The annual Fall for Smiles campaign encourages Americans to keep a healthy mouth through daily
brushing and flossing, regular dental visits, a healthy diet and avoiding tobacco products. To spread that
message [YOUR OFFICE] is [TALK ABOUT WHAT YOUR OFFICE IS DOING TO PARTICIPATE IN THE
CAMPAIGN, FROM HOSTING AN EDUCATIONAL EVENT TO PROMOTING THE CAMPAIGN ON
YOUR WEBSITE. FIND IDEAS FOR HOW TO PARTICIPATE ON THE CAMPAIGN'S WEBPAGE.]
“Oral health is key to overall health and all Americans deserve access to the resources they need to
maintain a healthy mouth. That’s why we’re proud to participate in OHA’s Fall for Smiles campaign to
educate our community about the importance of preventative care,” said [DENTIST].
The campaign's webpage, oralhealthamerica.org/fallforsmiles, features several free resources for dental
offices, adults and kids, including a tip sheet, interactive quiz, oral health activities and customizable
materials to help spread the message of the importance of oral health.
[YOUR OFFICE] encourages everyone to Fall for Smiles this September and October so Americans of all
ages have the healthiest mouths possible. Remember to make an appointment for your regular checkup
today!
# # #
ABOUT ORAL HEALTH AMERICA
OHA's mission is to change lives by connecting communities with resources to drive access to care,
increase health literacy, and advocate for policies that improve overall health through better oral health for
all Americans, especially those most vulnerable. Through Smiles Across America®, which serves
460,000 children annually, the Wisdom Tooth Project®, which reaches tens of thousands of older adults,
and the Campaigns for Oral Health Equity, which prioritize oral health alongside other chronic diseases,
OHA helps Americans of all ages to have a healthy mouth and to understand the importance of oral
health for overall health. For more information about Oral Health America, please visit
oralhealthamerica.org.
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LETTER TO THE EDITOR
A letter to the editor allows you to share what’s important to you with your local newspaper. You
can also keep an issue going by preventing it from disappearing from the public eye or stimulate
the interest of the news media and create more coverage for the matters such as oral health.
Dear Editor,
Grandfamilies are becoming more commonplace in today’s society with one-in-ten children residing full-
time in their grandparents’ homes. According to Oral Health America’s 2016 public opinion poll conducted
by Wakefield Research, 57% of grandparents delayed their own dental care to accommodate the cost of
their grandchild’s dental care needs. I would like to encourage readers to make oral health a priority by
committing to brushing, rinsing and flossing their teeth twice a day for two minutes, visiting the dentist
every 6 months, avoiding tobacco and eating a balanced diet.
Oral Health America's Fall for Smiles campaign, which takes place during September and October every
year to encourage Americans to focus on oral health, includes dental care tips for older adults and
children, two of this country's most vulnerable populations when it comes to oral health. These tips and
additional resources can be found at oralhealthamerica.org/fallforsmiles. For these populations and all
Americans, preventative care is the key to avoiding more serious dental problems in the future.
In the next 20 years, nearly a quarter of the U.S. population will be age 60 or older. To help this booming
population maintain good overall health, we need to focus on the importance of oral health for older
Americans, and all Americans, today.
Sincerely,
[Your name/organization]
NEWSLETTER
Newsletters are a great tool to keep your supporters informed about your work on an ongoing
basis. Below, please find suggested language to share with your newsletter subscribers.
Dedicated Newsletter
Subject: Fall for Smiles by Making Oral Health a Priority This Autumn
Body:
[RECIPIENT],
Through our continued partnership with the dental community, [YOUR COMPANY/ ORGANIZATION]
supports Oral Health America’s efforts to prioritize oral health care and education for those who need it
most. This August and September, Oral Health America has launched its annual Fall for Smiles campaign
to underscore the importance of healthy food choices, regular dental visits, brushing, rinsing and flossing
your teeth and avoiding tobacco.
As part of the campaign, Oral Health America calls upon advocates, dental professionals and families to
participate and support oral health across the country by helping raise awareness of the importance of
good oral health habits.
There are many ways to participate: sharing photos featuring your patients’ healthy smiles, downloading
the tip sheet to start the conversation with your family about the importance of developing good oral
hygiene, or having your kids learn about oral health with our educational activities from the campaign
booklet. I encourage you to join this exciting campaign and learn how you can participate by visiting
oralhealthamerica.org/fallforsmiles.
Sincerely,
[Your name]
[Your organization]
Newsletter Blurb
This fall, join Oral Health America in making oral health a priority by participating in Fall for Smiles. This
annual communications campaign strives to educate communities about the importance of healthy food
choices, regular dental visits, brushing, rinsing and flossing your teeth and avoiding tobacco.
Download activities, resources and more by visiting oralhealthamerica.org/fallforsmiles. Join us as we
Fall for Smiles!
9
OTHER WAYS TO PARTICIPATE IN FALL FOR SMILES
There are a number of ways to engage with Oral Health America and spread the word about the
importance of good oral health.
Download activities, coloring sheets, brushing charts and other materials to print for your
patients at oralhealthamerica.org/fallforsmiles/downloads
Get Social with Fall for Smiles! Use #fallforsmiles to share what your office is doing to
promote healthy mouths for people of all ages
Join us for Advocacy Week, an entire week filled with activities to raise your voice about
the issues that impact the oral health of your patients and your community. Find out
more at oralhealthamerica.org/RedOrBlue
Engage friends, family, patients and others in dialogue about oral healthcare and overall
wellness. Use the resources at the Fall for Smiles website to start the conversation
Share photos of your patients’ and team’s healthy smiles!
Post your photos to Facebook, Twitter and Instagram using #fallforsmiles or email
photos to [email protected], subject line ‘Let Us Fall for YOUR
Smile.’ Enter as many times as you like!