FAIRTRADE AND C4B: Presentation to

Environment Sub-Group

Richard Norman

24 June 2010

The FAIRTRADE Mark is the only independent consumer guarantee of a better deal for producers in the developing world.

7.5 million people

producers, workers and their families - benefit as a result of Fairtrade

© Simon Rawles

The FAIRTRADE Mark means:

• Farmers receive a fair and stable price for their products

• Producer groups receive a premium to invest in improving their

communities and businesses

• Greater respect for the environment

• Small farmers have a stronger position in world markets

• A closer link between shoppers and producers

Fairtrade means…..

a fair and stable price for producers

© SimonRawles © SimonRawles

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Fairtrade

New York

Jan 1989 Feb 2005July 1994 May 1997

© Fairtrade Foundation

The Arabica Coffee Market 1989-2005: Comparison of Fairtrade and New York Exchange Prices

October 200130-year- lowof 45 cents/lb

Jan 2001

1997 Drought in Brazil

Fairtrade means…..

extra income to invest in bringing about change for the future

‘Thanks to Fairtrade, we have changed our agricultural techniques which have improved the quality and quantity of our teas. We have opened new access roads to benefit all in the community, assisted in providing primary health care through construction of health units and added a new block to a local secondary school’

Silver Kasoro-AtwokiTea farmer and Director of Mabale tea factoryUganda

© SimonRawles

Fairtrade means…

small farmers have a stronger position in world markets

‘The banana industry in the Windward Islands is about livelihood but due to unforeseen forces [world trade rules] we are struggling, Fairtrade continues to be our niche and I am confident we will survive”.

Nioka AbbottBanana Grower and Chair of Langley Park cooperative, St Vincent

© SimonRawles

‘With Fairtrade income we were able to implement a fermentation program to improve the quality of our cocoa and to convert our production to certified organic.’      

Isidoro de la Rosa, Executive Director, CONACADO, Dominican Republic

Fairtrade means… producers are working to protect their environment

Fairtrade means… Producers are working to protect their environment

‘Before Fairtrade it was a lot dirtier here. Now it is clean. We have cleaned up the village and we separate our waste to recycle plastics, and save our organic waste to be used as compost for the bananas.’

Elia Ruth Zuňiga, Coopetrabasur, Costa Rica

Fairtrade means… Producers are working to protect their environment

Coffee farmers in one co-operative in Costa Rica are protecting the rainforest with new coffee driers that run on recycled coffee bean husks and organic material, rather than using firewood.

Fairtrade and climate change Willington Wamayeye, Managing

Director of Gumutindo Coffee Co-operative in Uganda (a supplier to Fairtrade company Cafédirect), says:

‘Rains now fall heavily for a short period and our dry season is much longer. The coffee plants are badly affected – flowering is stopping. Last year alone we lost about 40% of our production. As a result, people struggle for everything. Food is getting more expensive and key food crops like bananas are being threatened as well. Without work and opportunities young people are being forced to move to the cities’.

Fairtrade and climate change

In 2007 Hurricane Dean caused almost 100% destruction of the banana crop in Dominica, 75-80% damage in St Lucia and about 10% in St Vincent. Scientists have suggested that climate change will lengthen the tropical cyclone season and is also likely to result in increasing intensity of tropical hurricanes.

Fairtrade and climate change

Michimikuru Tea Factory, Kenya

AdapCC is a collaboration

between Cafédirect and the German Agency for Technical Cooperation (GTZ) which started in 2007, and runs until March 2010.

It is a groundbreaking initiative which aims to develop new methods of supporting Fairtrade farmers to deal with the impacts of climate change and help them adapt to future changes.

Fairtrade and climate change

• What about ‘food miles’?• The great majority of Fairtrade products

are transported to the UK by ship, which has the lowest per tonne carbon emissions of any form of transport.

• Of the carbon emissions that go into producing a cup of Fairtrade tea, 93% are accounted for by the boiling of the kettle.

• Buy local produce – and buy Fairtrade too.

The range of Fairtrade products

Product Categories 1

• Coffee• Tea• Cocoa• Sugar• Bananas• Fresh fruit – apples, pears,

grapes, oranges, plums, lemons, satsumas, avocadoes, pineapples and mangoes

• Juices

Product Categories 2

• Cakes and biscuits• Honey• Cereal bars• Jams and marmalade• Chutney and sauces• Nuts and nut oil• Wine• Rice• Cotton• Roses• Footballs• Beauty products

Celebration of Canterbury’s Fairtrade Town status, March 2006

Celebration in Canterbury Cathedral - March 2006

Launch of Canterbury Fairtrade Guide – February 2007

World’s first Fairtrade Infant School

World Fair Trade Day – May 2008

Fairtrade in Canterbury District

How can we work with local businesses?