faculty of business management undergraduate programme … · 2016-03-03 · profit or not for...
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Faculty of Business Management
Undergraduate Programme
English Courses - Descriptions
Summer Semester 2016
Fachhochschule Kiel - University of Applied Sciences
Faculty of Business Management
Christina Abraham
Sokratesplatz 2
D-24149 Kiel
Tel. ++49 (0) 431 210 3543
E-Mail: [email protected]
Web: www.fh-kiel.de
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Content
Introduction to Business 3
Principles of Marketing 4
Operations Management 5
Strategic Management 6
Cross Cultural Business Management 7
Market Research 8
Managing Sustainability for Modern Businesses 9
Organisational Behaviour 10
Cost Accounting 11
Bachelor Thesis 12
Oral Demonstration of Knowledge 13
Summary 14
This is a compilation of descriptors of the undergraduate courses that the Faculty of
Business Management currently offers in English. Please note that this list is
preliminary and courses may be subject to change.
For further questions please contact:
Christina Abraham
Phone ++49 (0) 431 210 3543)
Email: [email protected].
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Introduction to Business This course is designed to introduce the student to the principles and functions of
business. Business will be studied as an important part of the total social, political
and economic environment. The following areas of business will be covered:
business environment, forms of business ownership, managing organizations,
marketing management, technology, information and finance.
During the course there is a business simulation (TOPSIM easy Management). The
participants of the course simulate decisions of a company. Successful
companies/groups get bonus points for the written exam. One group will be about 5
students.
Objectives:
To provide the students with a basic overview of the business community
To introduce the students to the concepts and terminology of business
To acquaint the students with the various functional areas of the firm business
environment, forms of business ownership, managing organizations, marketing
management, technology/information and finance and how these interact in
connection with a business simulation
To provide the student with a background which will assist her/him in
analyzing and studying business
To provide the students with the problem solution process
Presentation of results, strategies and analyses
Group work
Contact with different cultures
Contents:
Business Environment
Forms of Business Ownership
Managing Organizations
Marketing Management
Technology and Information
Finance
ECTS: 5
Hours per Week: 4
Cycle: 1st semester
Lecturer: Prof. Dr. Karsten Eisenschmidt ([email protected])
Assessment: Business simulation, business case presentation, written assignment
Registration: During the first session. First session in second week!
Participation in business simulation and business case presentations is compulsory!
MONDAY 14:15 – 15:45 (C03-1.10)
TUESDAY 14:15 – 15:45 (C03-1.10)
4
Principles of Marketing “Principles of Marketing” introduces the essentials of marketing (key concepts,
methods of analysis, strategies and tactics) critical to managing profitable customer
relationships in today’s dynamic and connected environment. The course is
structured to cover legal, behavioral, ethical, competitive, economic, technological
and international factors affecting product, pricing, promotion, and marketing channel
decisions. While at the same time identifying factors marketing managers take into
account when creating a marketing plan, including buying behaviour, market
segmentation, product life cycle, packaging, branding, pricing, advertising, sales
promotion, public relations, personal selling, and product distribution methods.
Objectives:
To introduce students to marketing strategy and to the elements of analysis:
marketing, customer, company and competitor.
To familiarize students with the elements of the marketing mix (product,
pricing, promotion, and distribution strategies)
To enhance problem solving and decision making abilities by learning how to
leverage strategic marketing analysis to inform tactical marketing mix
decisions, while providing a comprehensive framework to evaluate marketing
decisions and to create successful marketing initiatives.
To expand knowledge of the marketing industry while increasing awareness of
the strategic and tactical decisions behind today’s top performing brands
Contents:
Introduction to Marketing
Marketing Research
Marketing Strategy
Creating a Customer-Driven Marketing Mix
a. Brand Decisions
b. Product Decisions
c. Promotional Decisions
d. Distribution Decisions
e. Pricing Decisions
ECTS: 5
Hours per Week: 4
Cycle: 2nd semester
Lecturer: Prof. Dr. Marco Hardiman ([email protected])
Assessment: Written assignment
Registration: Please register via LMS and join the 1st session for further details.
WEDNESDAY 11:45 – 15:00
(C22-0.03)
5
Operations Management
Operations management is concerned with creating the services and products upon
which we all depend. And all organizations produce some mixture of services and
products, whether that organization is large or small, manufacturing or service, for
profit or not for profit, public or private.
Operations management gives all these organizations the potential to improve both
efficiency and customer service simultaneously. Operations management is
everywhere; it is not confined to the operations function. All managers, whether they
are called finance managers, HR managers or operations managers manage
processes and serve customers (internal or external) and therefore have to manage
some form of operation.
Objectives:
The aim of this course is to give students a basic understanding of how operations
are designed, managed and improved.
Students should, at the end of the course, be able to explain the role of operations
management in an organization and know the key terms of operations management.
They should furthermore understand and be able to apply the basic concepts and
techniques for designing and managing operations.
Contents:
Introduction to Operations Management
Operations Performance and Strategy
Process Design
Product Design
Supply Network Design
Layout Design
Operations Technologies/ Job Design
Managing Capacities
Inventory Management
Supply Chain Management
Enterprise Resource Management
Quality Management
ECTS: 5
Hours per Week: 6
Cycle: 2nd semester
Lecturer: Prof. Dr. Peter Franke ([email protected])
Assessment: Two-hour written examination based on the full syllabus
Registration: Via LMS (https://lms.fh-kiel.de/)
TUESDAY 14:15 – 17:30 (C22-0.03)
WEDNESDAY 11:45 – 13:15 (C03-1.01)
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Strategic Management
The course pivots around the strategic management process and students will learn
how to address this process in a coherent and logical manner. This involves
becoming competent in environmental analyses, coupling strategies with objectives
and implementing strategies so that we get the most out of our employees. Upon
completion of the course, the students should have a thorough understanding of the
strategic management process and the academic tools covered connected to it.
Objectives:
After successful completion of this course, students will be able to systematically
investigate and analyze the strategic management process of companies and make
coherent suggestions and proposals for lucrative business strategies. Further,
several contemporary aspects of the marketing realm are discussed in conjunction
with management strategies of companies in order to unite board room planning with
marketing realities. Finally, as the course is grounded in modern company discourse,
the course tackles current issues that challenge companies today.
Contents:
Understanding the key aspects related to strategic management
Using the key aspects correctly
Strategy formulation, implementation and evaluation
Strategic marketing
Understanding the big picture and uniting strategic management with
marketing
ECTS: 5
Hours per Week: 4
Cycle: 4th semester
Lecturer: Prof. Dr. Rune Ellemose Gulev ([email protected])
Assessment: Level of active participation in class, written assignment
Registration: Please join the 1st session for further details.
MONDAY 10:00 – 11:30 (C03-1.11)
WEDNESDAY 10:00 – 11:30 (C22-0.03)
7
Cross Cultural Business Management
The course is designed to introduce students to the differences that exist within
business and management as a result of cross cultural variances. The focus of the
course is on the interaction of people in international work settings and on obtaining
a better understanding of what drives different groups of people. By learning about
these cultural differences, students can develop methods to bridge cultural gaps and
communicate more effectively with other cultural groups in business and social
settings.
Objectives:
The course introduces the participants to the current culture discourse and seeks to
develop intercultural competence and understanding. It integrates cultural
awareness into traditional business disciplines through a mix of lectures, discussions
and case studies focusing on management, organization and communication. It aims at
developing the participants own cultural skills to better tackle the multicultural
business environment we face today by learning how to build on cultural differences
and how to increase the effectiveness of multicultural companies.
Contents:
Categorizing cultures
Bridging the cultural gap
Culture’s influence on strategy, structure, control
Culture’s influence on leadership, management and IHRM
Culture’s influence on motivation and communication
Culture’s influence on negotiation tactics
Gender Equality
Subcultures
Expatriate utilization
ECTS: 5
Hours per Week: 4
Cycle: 5th semester
Lecturer: Prof. Dr. Rune Ellemose Gulev ([email protected])
Assessment: Presentation of cases, 2-hour exam at the end of course
Registration: During the first session
THURSDAY 8:15 – 11:30
(C03-0.01)
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Market Research Market Research shows you different research designs and market research
methods. After a theoretical introduction you learn how to apply typical quantitative
and qualitative techniques and how to interpret results correctly. Students will be
trained strongly parallel for the final exam according to constrained alignment
methods. Thus a successful finish comes almost automatically, if you attend the
course and participate regularly.
Objectives:
Main differences between the Market Research course between the bachelor and
master course are the length of literature, the depth of the project and the degree of
step-by-step support. The latter is less detailed for master students.
Contents:
Stage 1: Introduction of learning objectives and procedures
Stage 2: Independent dealing with introductory literature; Raising and discussing
questions
Stage 3: Conceptual design and realization of proper scientific analysis; Developing a
questionnaire or an interview guide, applying standard software for social sciences;
Final exam (graded)
ECTS: 5
Hours per Week: 4
Cycle: 3rd semester
Lecturer: Prof. Dr. Matthias Dressler ([email protected])
Assessment: Written paper 100 %
Registration: http://matthiasdressler.de/wordpress/?page_id=65
Please join at all costs the 1st session for further details!
FRIDAY 11:45 – 15:00
(C03-2.04)
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Managing Sustainability for Modern Businesses
The course demands that students think critically about current business methods
and how sustainability can be achieved/maintained within capitalistic markets. An
attention shift is made outside the corporation and into the world in order to assess
how management and business can interact positively with communities and the
environment and in sync with capitalistic systems. Students will be asked to conduct
a lot of independent reading and form critical opinions about the content and be
prepared to discuss this in class.
Objectives:
By the end of the course, students should be able to better contextualize how their
definition of modern business and management can harmonize with goals outside the
organization without causing detriment to financial goals of the organization.
Contents:
Special emphasis is placed on three core subjects:
Human capital sustainability
Environmental sustainability
Economic sustainability
ECTS: 5
Hours per Week: 4
Cycle: 5th semester
Lecturer: Prof. Dr. Rune Ellemose Gulev ([email protected])
Assessment: Written assignment, written paper
Registration: During the first session
WEDNESDAY 11:45 – 15:00
(C03-0.03)
10
Organisational Behaviour
The focus of this course is to gain knowledge in the basic concepts of organizational
behaviour.
Objectives:
The course provides students with the competency to deal with models which help to
orientate within an organization and supports them in establishing networked thinking
through the confrontation with organizational problems.
Contents:
Phenomena, approaches of explanation, models and theories of different scientific
approaches about the organizational behavior of
the individual
the group
the organization
To pass this course, students have to write an exam as well as a written paper.
ECTS: 5
Hours per Week: 4
Cycle: 3rd semester
Lecturer: Prof. Dr. Carl Schütte ([email protected])
Assessment: Exam and written paper
Registration: Via LMS (https://lms.fh-kiel.de/)
FRIDAY 8:15 – 11:30
(C03-1.07)
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Cost Accounting
In this course the students will get to know the instruments of cost accounting, like
break-even analysis, planned cost calculation and activity based costing.
Objectives:
This course provides the students with knowledge and the ability to solve occurring
problems in a company in the areas of break-even analysis, planned cost calculation,
activity based costing, as well as variance analysis. Students shall be enabled to
introduce these areas in a company as the responsible project manager.
Contents:
Solving cost accounting exercises with a job costing system
Learn decision rules for important business decisions
Composition of profit maximizing programs
Selection of the best production method
Make or buy
Planned cost calculation
High-low points method
Activity-based costing
Deviation analysis
ECTS: 5
Hours per Week: 4
Cycle: 5th semester
Lecturer: Prof. Dr. Jan-Hendrik Meier ([email protected])
Assessment: Exam
Registration: Via LMS (https://lms.fh-kiel.de/)
TUESDAY 8:15 – 11:30
(C03-1.01)
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Bachelor Thesis
ECTS: 10
Cycle: 5th and 6th semester
Lecturer: Selected by students
13
Oral Demonstration of Knowledge
ECTS: 5
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Summary
Bachelor courses Time Professor ECTS
Introduction to Business Monday 14:15 – 15:45 Tuesday 14:15 – 15:45
Eisenschmidt 5
Principles of Marketing Wednesday 11:45 – 15:00 Hardiman 5
Operations Management Tuesday 14:15 – 17:30 Wednesday 11:45 – 13:15
Franke 5
Strategic Management Monday 10:00 – 11:30 Wednesday 10:00 – 11:30
Gulev 5
Cross Cultural Business Management
Thursday 8:15 – 11:30 Gulev 5
Market Research Friday 11:45 – 15:00 Dressler 5
Managing Sustainability for Modern Businesses
Wednesday 11:45 – 15:00 Gulev 5
Organisational Behaviour Friday 8:15 – 11:30 Schütte 5
Cost Accounting Tuesday 8:15 – 11:30 Meier 5
Bachelor Thesis Selected by students
10
Oral Demonstration of Knowledge 5
International students can also attend courses of other faculties. Here are some
examples:
Restorative Justice in Social Work (2 ECTS)
Youth at risk
(2 ECTS)
Language courses at the Language Center
Incoming exchange students with sufficient German knowledge are also welcome to
take regular courses in German.