Factors Affecting on consumer buying behavior

Factors Affecting on consumer buying behavior

Presented to:

(Principles of Marketing)

Mam Sadia

The buying behavior of final consumers_individuals and households who buy goods and services for personal consumption

Introduction

Consumer buying behavior:

All consumers together make a consumer market.

Cultural factors

Marketers always try to spot cultural shift in order to discover new products that might be wanted.

People share values based on common life experiences and situations, it includes nationalities or geographical regions

(Cont.)

CULTURE:

SUB-CULTURE:

(Cont.)

Marketers are interested in social class because members have similar buying behavior.

Distinct products & brand preference in different products & services

(Cont.)

SOCIAL CLASS:

Social Factors

Children may also have strong influence on family buying decisions

A role consist of activates people are expected to perform according to the persons around them

(Cont.)

FAMILY, ROLE & STATUS:

Reference group

An inspirational group, in which individual wishes to belong

(Cont.)

Personal Factors

AGE N LIFE CYCLE STAGE

Marketers often define their target market in term of life cycle stage.

LIFE STYLE:

Life style capture something more than persons social class or personality.

Age, life style & life Cycle

Personal Factors

A persons occupation effects its purchase

Co. specialize in making products according their occupation & economic situation

Personality refers to the unique psychological characteristics that lead to relatively consistent & lasing responses to ones own environment

(Cont.)

Psychological Factors

Motivating viewers to be a customer by giving additional offer

Motivational advertisement increase the %age of gross sale

Motivating

Psychological Factors

PERCEPTION:

Attack on viewers perception as they want to be

+ve aspects of product

LEARNING:

Attract customer by giving complete details & offer related to package

BELIEF & ATTITUDE:

Marketers cannot create a new belief & attitude

Try to fit in existing attitude of consumer related to product

(Cont.)

Presented By:

Aqsa Ahmed (1005)

Fatima javaid khan (1009)

Hafiza Arouba Naseem (1010)

Hafiza Shaista Abdul-Rehman (1012)

Zara Zahid (1043)

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Confusion????

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