Facial Facial mask:mask:

GROUP 10

Structure

Assessment of the businessenvironment

Marketing plan

Summary

Description and ownershipPart 1

Part 2

Part 3

Part 4

Part 1

Description

Our products are safe and effective.

Our people are enthusiastic and professional.

Choosing us, you will have time, place, information, service utilities.

Sexy is the first facial mask brand established in SCNU, in 2013.

You deserve to be sexy.

Ownership• A limited liability

company

Board of directorsLily, Joyce

CEOBlair

CEMChristine

CFOBecky

SecretaryJenny

CIOEnrica

Part 2

Marketing research

A research on facial masks on the Internet

Paticipants: 64 college females

Major: 7 from Science

27 from Foreign Language Study

30 from Art, Economy and Management

Grade: 56 freshmen

School: mainly in SCNU

Economic environmentCustomer:• Experience of using facial masks: 82.81%(53 people)

---A growing need among female college students

• Better purchasing power

• Potential customers: Friends

Policy: government encouragement

Industry environment• Competitors 1.Mannings in Yaohe Square Rack: mainly Chinese brands(eg. Atitude Natural)

popular brands (eg. MG） 2.Watsons in Tianyu Square Watsons facial masks cover nearly half of the racks

Major brands:"我的美丽日记 " "相宜本草 " MG Garnier

3.Gialan in Gangding major brands: AUPRES L'Oréal "资生堂 " Olay NIVEA

MG(in Watsons) 我的美丽日记 (in Watsons)

10RMB/piece at least

69RMB/box of 6 pieces

mostly 15RMB/piece

10RMB/piece at least

64RMB/box of 8 pieces

mostly 15RMB/piece

Industry environment Problems:• Monopolization of certain brands

(eg.MG & "我的美丽日记 " )

• High price in average

• Extra cost for transportation

• Disturbance from saleswomen

• Bad after-sales service

• Failing to meet the need of college students

Part 3

Target market As we all know,

females pay more attention to skin care and are more willing to spend time and money on it.

Sexy targets at female college students

Product characteristics• We launched The

Four Seasons Series Mask, you can choose the most suitable one in different season.

Product characteristics

Draw impurities, blackheads and excess

sebum out of the skin

Remove wrinkles , age spots, sagging skin,

fine lines and dry skin

Provide intensive moisturizing and soothing

care to dehydrated, overstressed skin. Moisture

Whitening

Skin firming

Distribution

• Direct selling: student agents & commission

• Mail-order service

• Virtual store on Taobao

Pricing strategies• Penetration strategy: low price• Odd pricing strategy: 7.99RMB• Price lining strategy: Whitening7RMB

Moisture8RMB Skim firming9RMB

• Nonprice strategies:• Add value : Deliver to your dormitory• Educate customers: Hold some lectures• Establish relationships: Keep customers’

shopping record ,set up clubs

Promotion

• Discounts on special days or for loyal customers

• Sampling • Buy ten get one free• Apply a membership

card and you can accumulate certain points for free masks

• Follow-up to establish long term relationship and obtain repeated orders

Part 4

Summary• Sexy always focuses on

satisfying our customers’ needs.

• It aims at not just achieving one of the best brands, but providing the best products and service.

• You deserve to be sexy.

THANK YOU 3MINS Q&A GROUP 10