facebook - the annual 2013

7222019 Facebook - The Annual 2013

httpslidepdfcomreaderfullfacebook-the-annual-2013 168







WELCOME TO FACEBOOK THE ANNUAL



lsquoMove fastrsquo

Before I joined Facebook I thought of these as two simple words I had no idea how

important they were to the fabric of this company how they influence our actions and

decisions every single day And although I had experienced fast-paced environments

before I certainly couldnrsquot have guessed how my first six months would flash past in a

blur of activity

But even when moving fast itrsquos important to take time to reflect ndash if only for a moment

This book is one of those moments a rare opportunity to take stock of the journey wersquove

been on over the last 12 months Itrsquos been an incredible year not just for Facebook but for

our clients and partners too

In the year in which we hit the million-advertiser mark there are more of you than ever

before enjoying great success on our platform and helping us evolve our business so

we can better understand and serve your needs

Facebook The Annual is our way of taking the time to say thank you Itrsquos a collection

of articles wersquove published throughout the year in our regular newsletter the Facebook

Download alongside brand new content insights and perspectives from across the

region Itrsquos an extended digest of 2013 but itrsquos also a snapshot of where we are and

where wersquore headed

I look forward to continuing this journey with you in 2014

Best wishes

Nicola Mendelsohn

VP EMEA Facebook

The articles appearing within this publication reflect the opinions and attitudes of theirrespective authors and not necessarily those of the publishers or editorial team copy Facebook Inc 2014

Art Directed and Designed by



| 06

10-11 What is Facebook VP Chris Cox considers the past

present and future of Facebook

12-13 All of the People who Matter to You How many Facebook users does it take to make

a region Find out with this EMEA infographic

14-15 Candy Crushing It Riccardo Zacconi reveals how

Kingcom took gamingrsquos global crown

16-17 Spotlight Q1 in a picture and Post

18-19 Success Stories Proven results from Facebookrsquos

business frontlines

20-21 Making the Play Carolyn Everson VP of Global Marketing

Solutions on her work-life playbook

24-25 Life Through a Lens Instagramrsquos Kevin Systrom offers

a snapshot of our new visual culture

26 The Art of Craft The 2013 Facebook Studio Awards

recognised the power of storytelling


business frontlines


32-33 Agency Insight Aegis CEO Rob Horler talks clarity

change and collaboration

34-35 The Beatquake This is what it looks like when songs go viral on Facebook



38-39 Is Connectivity a Human Right The battle to bring the next

five billion people online


business frontlines

42 Reach on the Beach Why Facebook is the only

sun screen for advertisers

43 Summer Buzzinrsquo How Pimmrsquos won the Wimbledon buzz battle


46-47 Travel Gets Real Travellers are turning to Facebook to discover

experience and relive their holidays online

48 Thanks a Million With one million advertisers on Facebook

itrsquos time for a group hug

49 Power to the People What does the economic impact

of Facebook look like across Europe

52-53 The Prehistoric Itch Forget about lsquonewrsquo media ndash social

networks are 2000 years old

54-55 The Medium and the Messenger What does it feel like to have your

finger on the pulse of a billion people


58 Whatrsquos the Story

Unilever rsquos Debbie Weinstein explainswhat lsquostorytellingrsquo means to her

59 Launch it Like Beckham The worldrsquos biggest stars are getting

closer to their fans


business frontlines

62-63 Soul Music Deezer CEO Axel Dauchez is on a mission

to restore musicrsquos emotional value

64-65 Festive Facebook rsquoTis the season to go mobile

with this Christmas infographic



| 08

JANUARY FEBRUARY MARCH





| 10

WHAT IS FACEBOOK





U N I T E

D K I N G

D O M

E v e r y d a

y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 3

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 9

o f

i n t e

r n e t

u s e r s

i n t h e U

K

T h a t s 5 1

o f

m o b i l e

p h o

n e

u s e r s i n

t h e U

K

I T A L Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 4 o f

m

a c t i v

e

r e t u

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 7

1

o f i n t e

r n e t

u s e r s i n I t a l y

T h a

o

F R A N

C E

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 9

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 3

o f

i n t e

r n e t

u s e r s

i n F r a n c

e

T h

a t s 3 3

o f

m o b i l e

p h o

n e

u s e r s i n

F r a n c

e

S P A I N

E v e r y d

a y

E v e r y m

o n t h

p e o p

l e d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 7

o f m

o n t h l y

a c t i v

e u s

e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p

l e m o n t h l y

o n m o b

i l e

T h a t s 5 8

o f i n t e

r n e t

u s e r s i n S p

a i n

T h a t s 3 2

o f m o b i l e

p h o n

e u s e r s

i n S p a i n

| 12



T U R K E Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e 7 4

o f m

o n t h l y

a c t i v e u s e r s

r e t u r n

d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

G E R M

A N Y

E v e r y d

a y

E v e r y m

o n t h

p e

o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 6

o f m o n

t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o

p l e m

o n t h l y

o n m

o b i l e

T h a t s

4 3

o f

i n t e

r n e t

u s e r s

i n G e r m a n y

T h a t s 2 7

o f m o b i l e

p h o n

e

i n G e

S W E D E N

E v

e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 8

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 5 7

o f

i n t e

r n e t

u s e r s

i n S w e

d e n

T h a t s 5 3

o f m o b i l e

p h o n

e u s e r s

i n S w e

d e n

I S R A E L

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

p e o p l e

m o n t h l y

p e o p l e

m o n

o n m o b i l

7

Source Facebook Internal Data based on stated and inferred data June 2013 percentage of internet and mobile phone users calculated with data from eMarketer AprilM



| 14| 14



Interview

Riccardo Zacconi likes to makes a point very

very clearly ldquoSocial mobile and micro-transactionsrdquo

he says explaining the coincidence of factors that helped

his company King become one of the hottest games

developers in the world

ldquoWhen we started in 2003 casual gaming was already

a broad-interest industry but now I can play anywhere

rather than having to play on a computerrdquo

His relaxed long-view approach is at odds with thepopular perception of King as an overnight success story

propelled by the phenomenally popular Candy Crush Saga

ldquoIt took us 10 yearsrdquo laughs Zacconi ldquoWe launched

nearly 200 casual games on Kingcom After you launch

that many games you know what works and what doesnrsquotrdquo

King shifted gear in April 2012 when it ported Candy

Crush over to Facebook tapping into a potential audience

ndash at that time ndash of just under a billion people

ldquoThere are two aspects behind why Facebook is coreThe first one is the user experience and the second one

is the marketingrdquo says Zacconi

ldquoOn the web you need to ask every person to enter

their email address to choose a password then you have

to do the same with friends On Facebook itrsquos one click

ldquoAnd then to be able to target new players based

on demographic on whether they like games their

age gender and country is extremely valuable I can

also identify players who have played our games versus

people who have not played the gamesrdquo

The combination of social mobile and micro-

transactions means that a staggering 225 milliongamers now play Kingrsquos titles every month But does

the monolithic success of Candy Crush in fact pose a

challenge to King After all the casual games industry

has seen more than its share of one-hit wonders

ldquoIs the games industry hit-driven Yes no doubtrdquo says

Zacconi ldquoIf you look at Electronic Arts or Activision are

they a one-trick pony No they have several successful

titles But in the last 12 months we developed five of the

top 10 games on Facebook

ldquoIf we do the things wedo today in three yearstime we will not behere We continuously

need to innovate topush the enveloperdquo

ldquoWe say to our users lsquoYou like Candy Try Pet Rescue

or Farm Heroes or Papa Pear rsquo Were building a network

of games where we can say the player enjoys lsquoKingrsquo games

We are not discounting the chance that we will have

another megahit but we donrsquot need another megahitrdquo

Not only is Zacconi relaxed about the possibility of

repeating Candy Crushrsquos success he believes that tryingto revisit the past makes bad business sense ldquoIf we do

the things we do today in three years time we will not be

here So we continuously need to innovate to push the

envelope to experiment ndash which we are doingrdquo

With an estimated 150m monthly active users on its Facebook app and one billion

plays every day British game developer Kingcom is one of the yearrsquos biggest successstories CEO Riccardo Zacconi lifts the lid on how Kingcom took the crownCANDY CRUSHING IT

Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March

Comment Share 3445 Shares196 Comments4302 Likes



| 18

SUCCESS STORIES

GOALS

Build awareness

Increase online sales

RESULTS uplift in branded

search traffic

increase in sales from branded searches

increase in branded

search trafficpost-campaign

Appliances Online1385390 likes middot 22200 talking about this

Appliances Online

GOALS

Drive in-store sales

Launch a product

RESULTS of German online

population reached

people reached solelythrough Facebook

of campaign sales via

Facebook vs 8 of spend

greater ROI throughFacebook vs TV

Nestleacute Maggi1970440 likes middot 16231 talking about this

Nestleacute Maggi



Targeted reachDeep engagementProven results

GOALS

Build awareness

Increase in-store sales

RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app


RESULTS app downloads in 24 ho

attributable to Faceboo

music app and 21 for geUS App Store rankings

increase in revenue

per user

increase in averagedaily downloads

Pimmrsquos10936 likes middot 29 talking about this

edjing43320 likes middot 2744 talking about this

Pimms edjing



| 20| 20



In 2012 Facebook became a fully mobile-first company At thebeginning of 2012 we had virtually no mobile marketing solution

and our core mobile apps for Android and iOS were frankly not as

strong as they could be Wersquove spent the past year investing heavily

in rebuilding our mobile platforms from the ground up and wersquove

launched mobile sponsored stories which allow our partners to reach

consumers on mobile devices with messages that are large visually

beautiful and completely natural to the user experienceIn 2013 wersquoll continue our drive to be the worldrsquos premiere

mobile platform Two new solutions wersquore excited about are Nearbywhich helps mobile users locate stores restaurants and other local

businesses based on their friendsrsquo reviews and our Mobile App Ads

which are showing outstanding results for developers But we

are just getting started

We often hear phrases like lsquowork-life balancersquo to describe the

challenges that high-achieving women face in the workplace In my

experience a better term is work-life integration With partners

reaching out to me from across the globe I need to make myself

available 247 so I often work from home late into the night On

the other hand my home life often blends into my workday such

as taking a break in the afternoon to see my daughterrsquos assembly

at school The point is therersquos no single playbook that works foreveryone You have to be really clear about your priorities and that

will guide you every day

Interview

MAKINGTHE PLAYCarolyn Everson Facebookrsquos VP of Global MarketingSolutions reflects on the changes at the company inthe 12 months since its IPO and what it takes to bea working mum at the top of a global sales org

Artwork by



| 22

APRIL MAY JUNE





| 24

How have peoplersquos perceptions of Instagram

changed in the last 12 months

ldquoI think there are two things going on One is that

Instagram is much bigger ndash wersquore at 150m+ monthlyactive users now and that simply wasnrsquot the case

a year ago A year ago we were 30 40 50m users

worldwide So three times as big three times the reach

and three times the responsibility

ldquoThe second part is the affiliation with Facebook I

think people have been surprised at how well Instagram

and Facebook have worked to accentuate their relative

strengths The changes people thought were going to

come to Instagram havenrsquot comerdquo

With millions of images now being shared every

day on Instagram and Facebook wersquore moving

towards a different kind of visual culture Are you

conscious of pioneering something new

ldquoI actually think wersquove always been a visual culture If

you think about the offline world it went written word

followed by radio then television and wersquore moving inthe same direction as a networked culture It started off

as email then it went to multimedia and now itrsquos gone

to video I think that expansion will continue to happen

in terms of social media but wersquore allowing for that to

happen rather than changing the way people behaveWersquore unlocking habits rather than introducing themrdquo

Critics of this culture point out that a lot of it is

trivial ndash people taking selfies or posting pictures

of cats How do you respond to them

ldquoPeople have always had lattes and cappuccinos

theyrsquove always taken pictures of themselves and their

friends theyrsquove always gone out drinking theyrsquove

always had brunch theyrsquove always had babies theyrsquove

always had cute pets None of this is new Itrsquos always

happened and it always will happen itrsquos just that now

yoursquore instantly connected with it And I think that

transparency into culture and into how people are

acting and what people are doing itrsquos a wake up call

to all of us

ldquoYou have to take the good with the minutiae Withany art form yoursquore always going to have the 5 of it

thatrsquos super valuable and moves the world forward

and the rest is probably going to be forgotten But

thatrsquos okay as long as you have that 5rdquo

Have you ever made a decision because you

felt you needed to justify the valuation of

the company

ldquoNo If anything I think Instagram has far exceeded any

expectations of any valuation before ndash in terms of

growth in terms of reach in terms of relative strength

in the mobile market And therersquos no question in mymind that Instagram will pay back dividendsrdquo

Interview

INSTAGRAM ONE YEAR ONIn April 2012 the world sat up and took notice when Facebook paid a cool $1bn forInstagram an 18-month-old photo sharing app with only 13 employees Twelve months

later CEO Kevin Systrom discusses the affiliation with Facebook and how hiscompany has helped to usher in a new visual culture



Source Facebook Internal Data based on stated and inferred data June 2013 Instagramcom



| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA

Stephen Strong AKQA ldquoThings have changed significantly from the daywhen lsquodigital creativersquo consisted of online advertising banners and websi

Creative that lives in a lsquodigital worldrsquo is probably a better way of describi

the content we produce for the Academy Wersquore mindful that our conte

is mostly viewed through mobile devices and that our audience are

time-poor so it has to be hyper-relevant to make any impactrdquo

GOLD AWARD

A LITTLE VILLAGE GOES GLOBAL

Client GRAUBUNDEN TOURISM

Agency JUNG VON MATTLIMMAT

Cyrill Hauser JvM ldquoFacebook is a great platform to probe and accelerat

the lsquotalkabilityrsquo of a campaign If you use the synergies of other socialplatforms stuff gets even more powerful You still need to create releva

funny emotional weird or thrilling content of courserdquo

THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB

On 25 June 2012 Oreo launched a social media campaign that would

forever change what a cookie can do the Oreo Daily Twist One hundre

ads in 100 days turned trending news stories into visual treats Oreo

cookiersquos unique perspective on the world didnrsquot just grab the attention

of 27 million Facebook fans it became news itself

The Facebook Studio Awards

THE ART OF CRAFTThe Facebook Studio Awards recognise the agencies and brands that do a great jobhelping people and businesses connect In 2013 the focus was on great storytelling





| 28

SUCCESS STORIES

O2931572 likes middot 11373 talking about this

O2

GOALS

Build brand awareness


RESULTS return on ad spend

via Lookalike Audiences

lower CPA compared toother targeting options

of web traffic

driven by Facebook

PrintKlub4630 likes middot 107 talking about this

PrintKlub

GOALS

Drive downloads ofO2 Tracks app amongpeople aged 18+

RESULTS of entire UK online

population reached

in iOS app chart after3 days with Facebook-only media



GOALS

Maximise conversion rates


RESULTS ROAS directly attributable

to Facebook activity

above average ordervalue for conversionsoccurring on Facebook

ROAS on a Page PostAd campaign in Norway

SAS534394 likes middot 21105 talking about this

SAS

GOALS

Build awareness among potentialfranchisees and custom

RESULTS return on

media spend

leads generated

increase

in fans

Just Falafel1669889 likes middot 69260 talking about this

Just Falafel




| 30| 30

Like

Bastian SchweinsteigerMorgen gehts nach London Ich hoffe am Samstag bringendie Bayern-Fans Wembley zum beben und die Allianz Arena und ganz Muumlnchen sind rotweiszlig

Also pack mas

28 May










| 34| 34

Music

THE BEATQUAKEThis is what it looks like when songs go viral on Facebook

When Facebook partnered with San Franciscos Stamen

design and technology studio the result was the Beatquake

Inspired by old-school graphic equalizers the Beatquake

mapped the volume of listens for each of the top three most

popular songs in the US every day over a period of 90 days

Coloured layers showed the number of plays expanding over time

visualising the response to each song simultaneously across

the country while the texture of the map was driven by

beats per minute and changed as one song overtook anoth

in popularity

With over 110 million songs albums and radio stations

getting 40 billion plays through apps integrated with Open

Graph the music-mapping project took a vast amount of dat

and turned it into art





JULY AUGUST SEPTEMBER

| 36





| 38

IS CA HUMAInternetorg ndashan initiative tobring five billionpeople online ndashis the next stagein Facebooks

mission to makethe world more connected MarkZuckerbergexplains why itrsquosso important to

deliver universalaccess to the web

For almost 10 years Facebook has been on a

mission to make the world more open and

connected For us that means the entire

world ndash not just the richest most developed

countries Wersquove made good progress and

today we connect more than 115 billion people

through Facebook each month

But as we started thinking about

connecting the next five billion we realised

something important the vast majority of

people in the world donrsquot have any access

to the internet

The state of the internetToday only 27 billion people have internet

access Even more surprising internet

adoption is growing by less than 9 each

year which is slow considering how early

we are in its development and that it is

expected to slow further

Why is this so importantThe internet not only connects us to our

friends families and communities it is also the

foundation of the global knowledge economyThe world economy is going through a

massive transition right now The knowledge

economy is the future By bringing eve

online wersquoll not only improve billions o

wersquoll also improve our own as we ben

from the ideas and productivity they

contribute to the world

Defining the visionWe believe itrsquos possible to sustainably

free access to basic internet service

way that enables everyone with a ph

get on the internet and join the know

economy while also enabling the ind

to continue growing profits and buildthis infrastructure

Today the global cost of deliverin

is on the order of 100 times too exp

for this to be economically feasible

cost of subsidising even basic servic

free would exceed many peoplersquos m

income and it would be extremely d

for the industry to build a profitable

However with an organised effo

think it is reasonable to expect the o

efficiency of delivering data to incre

by 100x in the next five to 10 years Twill come from two types of innovat

bringing down the underlying costs



NECTIVITYRIGHTUsing less dataOne often overlooked lever for reducing

peoplersquos overall data costs is simply using less

data Part of why we overlook this is because

most people building large scale internet

services live in developed countries where

we pay for effectively unlimited data plans

When you have an unlimited data plan there

isnrsquot much of an incentive to use less data But

most of the world doesnrsquot work this way

Most of the world doesnrsquot even have credit

card infrastructure so even if many operators

wanted to bill their customers for their datause at the end of a month they would have

no way to do that Instead in most developing

countries people primarily use a pre-paid

model buy a certain amount of data access

on their SIM cards upfront and then use that

data over time

This creates a data-conscious mentalitythat we often donrsquot see in developed

countries but it will be important

to internalise this to efficiently deliver

services to the next five billion people

Helping businesses drive accessIf yoursquove grown up in an area where yoursquove

delivering data and using less data by

building efficient apps

If the industry can achieve a 10x

improvement in each of these areas which

we believe is possible then it becomes

economically reasonable to offer free basic

services to those who cannot afford them

and start to sustainably deliver on the

promise of connectivity as a human right

The rough plan focuses on three

important levers

Making internet access affordableEvery year mobile operators around the

world invest tens of billions of dollars building

out networks that deliver better data access

The pricing plans people ultimately see are

dictated by these underlying costs It isnrsquot

sustainable to reduce the price of data plans

and therefore operatorsrsquo revenues without

meaningfully improving their costs and the

efficiency of the networks However if the

industry can collectively make progress

here then it is possible for operators to

build even more profitable models whileoffering data at significantly lower costs

per megabyte

never had a computer or access tointernet then if someone asks you

want a data plan chances are you know what theyrsquore talking about T

internet and data are abstract con

Most people donrsquot want data

they want the services you can use

Ask that person if they want Face

and theyrsquore more likely to say yes Co

with the people around you through

network is a basic human behavio

not a surprise that people intuitively

even ifthey donrsquot understand what dThe question is can we align eve

incentives Can more people get th

they want and then discover new u

the internet so that phone makers

better phones into peoplersquos handsmobile operators can get more cus

and more profits to further invest i

out infrastructure

I think that connecting the world wil

of the most important things we all

lifetimes and Irsquom thankful every day tthe opportunity to work with all of y

to make this a reality



| 40

GOALS

Build awareness

Boost engagement around TV campaign

RESULTS generated for every

1euro invested on Faceboo

higher ROI than TV

of potential online buyer

were exposed to theFacebook campaign

GOALS

Build awareness


RESULTS unique reach

beyond TV

million peoplereached

million

on mobile

uplift in purchase intent viaFacebook + TV than TV alone

Coca-Cola76324165 likes middot 1079892 talking about this

Cadbury Creme Egg2628649 likes middot 1242 talking about this

Coca-ColaCadbury Creme Egg

SUCCESS STORIES



GOALS

Launch new Fairydishwasher brand in Turk

Build awareness

RESULTS of total digital populatio

in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS

Increase awareness of thenew Audi A3 Sportback

Launch a product

RESULTS million people reached

exclusively via Facebook

of Germans online werereached via FacebookTV and print

reached via Facebook but not TV

PampG Tuumlrkiye584308 likes middot 2299 talking about this

Audi Deutschland995352 likes middot 60683 talking about this

Fairy Tuumlrkiye Audi Deutschland






1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON

SUMMER BUZZINHOW PIMMrsquoS WON THE 2013 WIMBLEDON BUZZ BATTLE

51MMENTIONS

66MCOMMENTS

172MLIKES

Male and female stars withthe most global buzz

How Pimms won the UKs battle of the brands

MENTIONSPRE-WIMBLEDON

MENTIONS DURING WIMBLEDON

Who whipped up a fan frenzy

The 5 most talked about moments (UK)

ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS

QUARTER-FINAL COMEBACK

SERENA WILLIAMS UPSET

BY SABINE LISICKI

The total number of mentions likes and comments about Wimbledon

1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT

WEEK 2WEEK 1 WEEK 3 WEEK 4

1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS

+116k FANS (84)MARION BARTOLI

17k FANS

+36K FANS (26)

Fans before Wimbledon

Fans after Wimbledon

4 M I LU N I QU ET ALK I N G

W I M B L

+140 +530+30



| 44

Like

The British Monarchy

The Prince of Wales said this evening

Both my wife and I are overjoyed at the arrival of my firstgrandchild It is an incredibly special moment for Williamand Catherine and we are so thrilled for them on the birthof their baby boy

22 July


| 44





| 46

TRAVEL

GETS REAL

| 46

Facebook is a hot bed for travel discussion and

discovery Itrsquos where people come to dream plan book

experience and reflect on their holiday And as more

of the world is revealed through our News Feed once

impossible visions of paradise seem suddenly accessible

Thatrsquos because in contrast to the carefully art directed

photography of glossy travel brochures images shared

in the News Feed are of real people in real places often

posted in real time When we see our friends swimming

with turtles or dining in exotic restaurants the worldbecomes a little bit smaller Dreams become reality

NEW RESEARCH DATA SHOWS THAT CONSTANTLY CONNECTED

TRAVELLERS ARE INCREASINGLY USING FACEBOOK TO DISCOVER

EXPERIENCE AND RELIVE THEIR HOLIDAYS ONLINE

For marketers that means an unprecedented

opportunity to connect with the people who matter

to them in an authentic environment that spans the full

spectrum of the holiday discovery and booking process

Thatrsquos the message from a new study by Sparkler

Research In lsquoFacebook Travel Near amp Nowrsquo Sparkler

investigated the changing nature of Facebook usage

amongst the top 20 of users by usage volume in the UK

Germany and Scandinavia Their findings offer an insight

into the pioneering trends that we can expect to seeacross the platform over the next 12-18 months



Source Sparkler Research ndash Facebook Travel Near amp Now November 2013

GER

GBRSCAND

TRAVEL SPEND INEUROPE IS ON THE RISE

2P

85 983104 ns

l cdоs a ioe t cma w

74 f TrpAv

3 Book

Facebook surroundsthe moment of

booking

The excitementof the moment is something userswant to broadcast

95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt

REMARKSOBSERVATIONS FLIGHT amp DATE

83 OF PEOPLE CHECK

FACEBOOK AT LEAST EVERY

COUPLE OF DAYS WHILE

THEYrsquoRE ON HOLIDAY

4 EXPERIENCE

DESTINATIONREMARKSOBSERVATIONS

OF PEOPLE USE FACEBOOK FOR

HOLIDAY-RELATED ACTIVITIES

BEFORE BOOKING ndash EG POSTA STATUS UPDATE

USE FACEBOOK FOR HOLIDAY-

RELATED ACTIVITIES AFTER

BOOKING ndash EG USE SHARE

LINK FROM BOOKING SITE

5 Reflect

Logging on to Facebookis one of the first things people do when getting home

1 Dream

Friends and family influence travel Muchof this social contact has moved online

say that without Facebook

they wouldnrsquot know where theirfriends had been on holiday

agree friendsrsquo and familyrsquosphotos have encouraged

them to visit a place theyrsquovenever considered before

can moregoing to a

seen famthere eve

put lsquoholidaysrsquothree post tFacebook ndash

music food

agree their friendsrsquo

and familyrsquos holidaysinspire them

agree that whilst on Facebooktheyrsquod started dreaming about

a holiday even when therewasnrsquot one on the horizon

8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago

99 of people do something on

Facebook when they get back

32 of these users do so

before they leave the airport

FACEBOOK NEAR AND

NOW

Facebookhelps travel brands addpersonalised recommendations

LEAD THE WAY



| 48

In July Facebook

hit 1m activeadvertisers Dan LevyGlobal Director of

Small and Medium

Businesses atFacebook cracks

open the champagne

There are almost 300 million connectbetween people and local businesses in the UK on Faceboo

In fact across Europe 61 of people on Facebook are conn

to at least one local business page

Business owners are realising the extent of the opportunity

many already benefiting from using Facebook to reach the p

that matter to them The power of the Page gives businesses

to be discovered on Facebook providing an instant mobile m

strategy and making dynamic authentic connections between

businesses and their customers

So on behalf of everyone at Facebook I want to say lsquothan

to the one million businesses that are now active advertisers W

start small so whether yoursquore reaching your first customer o

millionth Irsquom thankful that wersquore able to help your business a

its goals









| 52| 52

Tom Standage fast-talking Digital Editor of The

Economist has a Big Idea Unlike some of his peers he doesnrsquot

think social media is a fad In fact Standage believes itrsquos one ofthe oldest and most human forms of communication

His new book Writing on the Wall is guaranteed to raise

eyebrows History buffs may be surprised to learn that Cicero

was the first blogger Martin Lutherrsquos Reformation went lsquoviralrsquo

and the court of Henry VIII was prone to outbursts of cyber-

bullying Is Standagersquos hypothesis far-fetched or simply far-sighted

What is lsquosocial mediarsquo

ldquoThe essence of social media in my view is that itrsquos media you

get from other people ndash itrsquos the exchange of media of various

kinds along social networks creating a distributed community

Interview

THEPREHISTORIC

ITCHIn Writing on the Wall Tom Standage argues thatthe urge to connect and share is as old as thehuman brain itself In fact far from being a modernphenomenon social networks have been around forover 2000 years Welcome to the old new media





| 54

Interview

THE MEDIAAND THEMESSENGERHow do you define a brand that touches more

than a billion people Rebecca van Dyck VPof Product Marketing at Facebook shares herinsights and looks to Facebooks future

Rebecca van Dyck has had high-pressure

jobs before 12 years as Account Director for Nike

at Wieden+Kennedy Senior Director of Worldwide

Advertising at Apple (the iPhone was released on her

first day) and CMO at Levirsquos when the venerable jeansbrand rolled out its first ever global marketing campaign

But as VP of Product Marketing at Facebook van Dyck

is staring down the barrel of her toughest assignment

ever defining a brand that touches over a billion people

And doing it pretty much from scratch

Here she shares her insights as she looks back on the

year just gone and ahead to the challenges still to come

On FacebookldquoIrsquove always worked for companies that had marketing

at their core ndash that had a strong brand that knew

who they were and had that marketing playbook Theopportunity at Facebook was that that didnrsquot exist yet

Its an opportunity because the brand is so important

in peoplersquos lives but we havenrsquot expressed that yet



ldquoA lot of tech companies especially if theyrsquore

started by engineers see the product itself as the

marketing The problem is that our product has

grown and got more complicated ndash really interesting

but complicated ndash and because of that complexitywe need some explanation we need to help people

along the wayrdquo

On working with ZuckldquoWersquore lucky to work at a founder-led company When you can tap right into that initial intent of why this

thing was built itrsquos fabulous At first I didnrsquot know how

Mark would compare to someone like Steve [Jobs]

or Mark [Parker] or Phil [Knight] but the thing is he

really can Hersquos got this crazy tunnel vision for where

wersquore going And hersquos thinking ahead of what seems

possible for the product or for humanity or for peopleor for behaviours Hersquos seeing something further down

the road and he instills confidence that this is where

wersquore going and this is the right thing to dordquo

On the lessons of 2013ldquoI think itrsquos important as a brand that you know who you

are that you can articulate what you make and you can

do it in a way that consumers can understand I think we

have experimented with two of those but not all threeWersquove done who we are wersquove done the product stuff but

we havenrsquot been able to close the gap on how those things

relate to how consumers and users experience us todayrdquo

On whatrsquos nextldquoThe next push will really be to add in that element ofhow users are experiencing us to add in more of a human

element to everything we do and to experiment with that

in a bunch of different markets around the world Wersquoll start

small but start important we have a huge opportunity to

use our own platform as both the media and the message

ldquoI think our platform is going to enable some of thebiggest changes in 2014 We are the machinery that is

creating change and we are also reacting to it Itrsquos unlike

any other thing out thererdquo

Artwork by Fernando



Like

Marouane Fellaini

Eid Mubarak to all Muslims around the world

15 October


| 56





| 58

Interview

lsquoStorytellingrsquo might be marketingrsquos favourite new buzzword but what does it actually

mean Debbie Weinstein Vice President of Global Media at Unilever thinks itrsquos thedifference between selling a product and an ideaWHATS THE STORY

The root of storytelling on Facebook

is the shift to mobile In the last two years the growth

rates wersquove seen across the world in both developed

and developing markets around the use of mobile

mean that any platform player like Facebook has to

be mobile first ndash and that means we as advertisers have

to start with mobile too

If you think about what that means for Facebook

it used to be that there was content in the middle ndash the

News Feed ndash and there were ads on the right hand side

But on mobile there is no right hand side If advertising

is going to be integrated into the mobile experience

then the only place to do it is in the News Feed because

thatrsquos the only content layer

So for us it all starts with stories Advertising brands is

about telling stories and being of value in the News Feed is

about telling great stories Think about it wersquore competingwith content from friends family the local community

We have to tell great stories otherwise wersquore simply not

being interesting enough to warrant anybodyrsquos attention

When we talk about storytelling at Unilever we have

this idea that a lsquobrandrsquo is a product that someone buys

and an idea that someone buys into The important thing

about a story is that it captures the idea itrsquos not just lsquo50

off body wash at your local retailerrsquo

So the essence of storytelling for me in this forum

is that it can take a lot of different shapes and forms ndash

it could be a video a visual a line of copy All these things

can be lsquostorytellingrsquo as long as they support an idea thattriggers an emotional connection with your audience



Partnerships

David Beckham has taken the field at some of

the biggest football grounds in Europe ndash Old Trafford the

Bernabeacuteu San Siro and more But even Becks had neverexperienced anything on the scale of the Facebook Digital

Stadium with its capacity of over one billion people

The virtual Stadium was created for the world-first digital

launch of David Beckham a new book chronicling the

superstarrsquos 20-year career live-streamed from Beckhamrsquos

Facebook Page to fans around the world in real time Usingcutting-edge technology fans from Britain to Brazil were

able to receive personalised autographs from Beckham and

share them via the News Feed

Becks himself was thrilled by the ldquoinnovative and originalrdquo

idea By the end of the event the book had jumped over

150 places on Amazonrsquos pre-order chart to enter the top

20 Over a 10-day period from the launch announcement

Beckhamrsquos Facebook Page saw 7x the average fan growth

while the announcement itself received 726000 likes Over

one million people were talking about the event on Facebook

The Digital Stadium is just one example of Facebookrsquosability to connect fans with the celebrities they care about As

Glenn Miller Head of the Strategic Partnership Programme

explains ldquoFacebook is where people go to connect with the

things that matter most to them and this global event is a

great example of how we can engage with public figures in a

meaningful and authentic wayrdquo

This strategy has been adopted by other public figures

including Barcelona footballer Leo Messi who made a splash

when he announced his arrival on Instagram in August with

a video of a meeting with Pope Francis While U2 released

lsquoOrdinary Loversquo their first new song in three years exclusively

through their Facebook Page (the video racked up over three million views in the first week)

With its ability to reach an unparalleled audience at scale

Facebook is positioned to become a critical communications

tool and new global launch pad for celebrities

From Becks to Bono this was the year Facebook brought some of the biggest stars closer to their fans

LAUNCH IT LIKE BECKHAM



| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients

RESULTS of all French online

users reached in one day

of referral traffic to itsonline store attributableto Facebook

GOALS

Increase the reachfor an Easter campaign

Increase brandresonance

RESULTS of the German online

population exposed tothe Facebook campaign

increase in ad recallfor their Easter campaigdriven by Facebook

of message associationdue to Facebook

SFR875721 likes middot 2697 talking about this

Media Markt Deutschla1310743 likes middot 28287 talking about this

SFR Media Markt Deutschland



GOALS

Increase brand awareness

Drive app installs

RESULTS increase in

click-through-rate

decrease incost-per-click

decrease in

cost-per-install

increase in dailyaverage installs

GOALS


RESULTS better conversion rate

via Custom Audiences

better results throughmulti-touch attribution

greater impact on sale

for News Feed vsnon-News Feed ads

ebookers76594 likes middot 103 talking about this

Trendyol1599613 likes middot 19663 talking about this

ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



When Daniel Marhely founded

Deezer in 2006 he had a simple mission he wanted to

create the best music-streaming service for himself andshare it with the rest of the world But after a while this

mission evolved and he decided that the next step for

music was to be global

In the past 100 years music has been focused in only

six countries because it has been a physical world in

which the consumption of music is determined by the

distribution structure in every market So itrsquos a closed

market We believe that the value of music tomorrow will

be in switching from a supply to a demand market in which

people will have access to the music they want worldwide

Music is at the forefront of globalisation and this new

pattern is radically changing the distribution infrastructureThatrsquos why today itrsquos more important than ever for a

fan of music to be directly connected to where the music

comes from and in that sense the artist has a big role to

play In the past an artist was a VIP guy releasing tracks

in the future an artist will be a creator that really engages

with people who like his music They will be a mediator

between people and the music itself

At Deezer we have a catalogue of more than 25

million tracks but we need not only to be a delivery

tool of those tracks we need to build ways for people

to connect with the music and artists they like The

value of music is in this artistic conversation betweencreators and fans and thanks to Deezerrsquos integration

with Facebook wersquore able to make this linkThe integration works in two ways On the one hand

it speeds up the discovery process because when you

log in to Deezer through Facebook you spontaneously

have access to a service which is naturally adapted to

you And second when you share the music yoursquore

listening to on Facebook it gives value to your profile

and generates virality because your friends discover

Deezer at the end

Wersquore able to rebuildthe value of music asa social currency andbuild more emotionthrough sharing

In this way wersquore able to rebuild the value of music as

a social currency and also build more emotion through

sharing We believe our mission is to give back to musicthis emotional value that has been its core for 100 years

and we will succeed in that mission by building a win-win

loop between Facebook and Deezer

Interview

THE FUTURE OF MUSICAxel Dauchez CEO of Deezer explains how Facebook integration enabled the Paris-basedmusic-streaming service to expand into 180 countries worldwide while restoring musicrsquoslsquoemotional valuersquo



Cross-channel selling will come of age this Christmas but mobile will be the key driver

of UK shoppers haveused their mobile in-store

of UK shoppers have changed theirmind about a product in-store due toinformation gathered on a smartphone

of all UK offline sales influencby mobile last Christmas

Facebook is a mobile-first company reaching 51 of mobile phone users in the UK

daily active Facebook userson mobile in the UK

the average number of times peoplecheck their News Feed daily

of people on Facebook in the say they have purchased a gift a

seeing it in the News Fee

THE MOBILE-FIRST CHRISTMAS

FACEBOOK AND MOBILE

| 64| 64


















lsquoMove fastrsquo





blur of activity














Best wishes

Nicola Mendelsohn

VP EMEA Facebook





| 06









business frontlines








business frontlines










business frontlines





















business frontlines







| 08






| 10

WHAT IS FACEBOOK





U N I T E

D K I N G

D O M

E v e r y d a

y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 3

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 9

o f

i n t e

r n e t

u s e r s

i n t h e U

K

T h a t s 5 1

o f

m o b i l e

p h o

n e

u s e r s i n

t h e U

K

I T A L Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 4 o f

m

a c t i v

e

r e t u

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 7

1

o f i n t e

r n e t


T h a

o

F R A N

C E

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 9

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y


p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 3

o f

i n t e

r n e t

u s e r s

i n F r a n c

e

T h

a t s 3 3

o f

m o b i l e

p h o

n e

u s e r s i n

F r a n c

e

S P A I N

E v e r y d

a y

E v e r y m

o n t h

p e o p

l e d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 7

o f m

o n t h l y

a c t i v

e u s

e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p

l e m o n t h l y

o n m o b

i l e

T h a t s 5 8

o f i n t e

r n e t

u s e r s i n S p

a i n

T h a t s 3 2

o f m o b i l e

p h o n

e u s e r s

i n S p a i n

| 12



T U R K E Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e 7 4

o f m

o n t h l y


r e t u r n

d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

G E R M

A N Y

E v e r y d

a y

E v e r y m

o n t h

p e

o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 6

o f m o n

t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o

p l e m

o n t h l y

o n m

o b i l e

T h a t s

4 3

o f

i n t e

r n e t

u s e r s

i n G e r m a n y

T h a t s 2 7

o f m o b i l e

p h o n

e

i n G e

S W E D E N

E v

e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 8

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 5 7

o f

i n t e

r n e t

u s e r s

i n S w e

d e n

T h a t s 5 3

o f m o b i l e

p h o n

e u s e r s

i n S w e

d e n

I S R A E L

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

p e o p l e

m o n t h l y

p e o p l e

m o n

o n m o b i l

7




| 14| 14



Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 06









business frontlines








business frontlines










business frontlines





















business frontlines







| 08






| 10

WHAT IS FACEBOOK





U N I T E

D K I N G

D O M

E v e r y d a

y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 3

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 9

o f

i n t e

r n e t

u s e r s

i n t h e U

K

T h a t s 5 1

o f

m o b i l e

p h o

n e

u s e r s i n

t h e U

K

I T A L Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 4 o f

m

a c t i v

e

r e t u

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 7

1

o f i n t e

r n e t


T h a

o

F R A N

C E

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 9

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y


p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 3

o f

i n t e

r n e t

u s e r s

i n F r a n c

e

T h

a t s 3 3

o f

m o b i l e

p h o

n e

u s e r s i n

F r a n c

e

S P A I N

E v e r y d

a y

E v e r y m

o n t h

p e o p

l e d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 7

o f m

o n t h l y

a c t i v

e u s

e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p

l e m o n t h l y

o n m o b

i l e

T h a t s 5 8

o f i n t e

r n e t

u s e r s i n S p

a i n

T h a t s 3 2

o f m o b i l e

p h o n

e u s e r s

i n S p a i n

| 12



T U R K E Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e 7 4

o f m

o n t h l y


r e t u r n

d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

G E R M

A N Y

E v e r y d

a y

E v e r y m

o n t h

p e

o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 6

o f m o n

t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o

p l e m

o n t h l y

o n m

o b i l e

T h a t s

4 3

o f

i n t e

r n e t

u s e r s

i n G e r m a n y

T h a t s 2 7

o f m o b i l e

p h o n

e

i n G e

S W E D E N

E v

e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 8

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 5 7

o f

i n t e

r n e t

u s e r s

i n S w e

d e n

T h a t s 5 3

o f m o b i l e

p h o n

e u s e r s

i n S w e

d e n

I S R A E L

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

p e o p l e

m o n t h l y

p e o p l e

m o n

o n m o b i l

7




| 14| 14



Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64














business frontlines





















business frontlines







| 08






| 10

WHAT IS FACEBOOK





U N I T E

D K I N G

D O M

E v e r y d a

y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 3

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 9

o f

i n t e

r n e t

u s e r s

i n t h e U

K

T h a t s 5 1

o f

m o b i l e

p h o

n e

u s e r s i n

t h e U

K

I T A L Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 4 o f

m

a c t i v

e

r e t u

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 7

1

o f i n t e

r n e t


T h a

o

F R A N

C E

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 9

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y


p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 3

o f

i n t e

r n e t

u s e r s

i n F r a n c

e

T h

a t s 3 3

o f

m o b i l e

p h o

n e

u s e r s i n

F r a n c

e

S P A I N

E v e r y d

a y

E v e r y m

o n t h

p e o p

l e d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 7

o f m

o n t h l y

a c t i v

e u s

e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p

l e m o n t h l y

o n m o b

i l e

T h a t s 5 8

o f i n t e

r n e t

u s e r s i n S p

a i n

T h a t s 3 2

o f m o b i l e

p h o n

e u s e r s

i n S p a i n

| 12



T U R K E Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e 7 4

o f m

o n t h l y


r e t u r n

d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

G E R M

A N Y

E v e r y d

a y

E v e r y m

o n t h

p e

o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 6

o f m o n

t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o

p l e m

o n t h l y

o n m

o b i l e

T h a t s

4 3

o f

i n t e

r n e t

u s e r s

i n G e r m a n y

T h a t s 2 7

o f m o b i l e

p h o n

e

i n G e

S W E D E N

E v

e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 8

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 5 7

o f

i n t e

r n e t

u s e r s

i n S w e

d e n

T h a t s 5 3

o f m o b i l e

p h o n

e u s e r s

i n S w e

d e n

I S R A E L

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

p e o p l e

m o n t h l y

p e o p l e

m o n

o n m o b i l

7




| 14| 14



Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 08






| 10

WHAT IS FACEBOOK





U N I T E

D K I N G

D O M

E v e r y d a

y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 3

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 9

o f

i n t e

r n e t

u s e r s

i n t h e U

K

T h a t s 5 1

o f

m o b i l e

p h o

n e

u s e r s i n

t h e U

K

I T A L Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 4 o f

m

a c t i v

e

r e t u

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 7

1

o f i n t e

r n e t


T h a

o

F R A N

C E

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 9

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y


p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 3

o f

i n t e

r n e t

u s e r s

i n F r a n c

e

T h

a t s 3 3

o f

m o b i l e

p h o

n e

u s e r s i n

F r a n c

e

S P A I N

E v e r y d

a y

E v e r y m

o n t h

p e o p

l e d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 7

o f m

o n t h l y

a c t i v

e u s

e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p

l e m o n t h l y

o n m o b

i l e

T h a t s 5 8

o f i n t e

r n e t

u s e r s i n S p

a i n

T h a t s 3 2

o f m o b i l e

p h o n

e u s e r s

i n S p a i n

| 12



T U R K E Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e 7 4

o f m

o n t h l y


r e t u r n

d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

G E R M

A N Y

E v e r y d

a y

E v e r y m

o n t h

p e

o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 6

o f m o n

t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o

p l e m

o n t h l y

o n m

o b i l e

T h a t s

4 3

o f

i n t e

r n e t

u s e r s

i n G e r m a n y

T h a t s 2 7

o f m o b i l e

p h o n

e

i n G e

S W E D E N

E v

e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 8

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 5 7

o f

i n t e

r n e t

u s e r s

i n S w e

d e n

T h a t s 5 3

o f m o b i l e

p h o n

e u s e r s

i n S w e

d e n

I S R A E L

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

p e o p l e

m o n t h l y

p e o p l e

m o n

o n m o b i l

7




| 14| 14



Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













| 10

WHAT IS FACEBOOK





U N I T E

D K I N G

D O M

E v e r y d a

y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 3

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 9

o f

i n t e

r n e t

u s e r s

i n t h e U

K

T h a t s 5 1

o f

m o b i l e

p h o

n e

u s e r s i n

t h e U

K

I T A L Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 4 o f

m

a c t i v

e

r e t u

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 7

1

o f i n t e

r n e t


T h a

o

F R A N

C E

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 9

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y


p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 3

o f

i n t e

r n e t

u s e r s

i n F r a n c

e

T h

a t s 3 3

o f

m o b i l e

p h o

n e

u s e r s i n

F r a n c

e

S P A I N

E v e r y d

a y

E v e r y m

o n t h

p e o p

l e d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 7

o f m

o n t h l y

a c t i v

e u s

e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p

l e m o n t h l y

o n m o b

i l e

T h a t s 5 8

o f i n t e

r n e t

u s e r s i n S p

a i n

T h a t s 3 2

o f m o b i l e

p h o n

e u s e r s

i n S p a i n

| 12



T U R K E Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e 7 4

o f m

o n t h l y


r e t u r n

d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

G E R M

A N Y

E v e r y d

a y

E v e r y m

o n t h

p e

o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 6

o f m o n

t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o

p l e m

o n t h l y

o n m

o b i l e

T h a t s

4 3

o f

i n t e

r n e t

u s e r s

i n G e r m a n y

T h a t s 2 7

o f m o b i l e

p h o n

e

i n G e

S W E D E N

E v

e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 8

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 5 7

o f

i n t e

r n e t

u s e r s

i n S w e

d e n

T h a t s 5 3

o f m o b i l e

p h o n

e u s e r s

i n S w e

d e n

I S R A E L

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

p e o p l e

m o n t h l y

p e o p l e

m o n

o n m o b i l

7




| 14| 14



Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













U N I T E

D K I N G

D O M

E v e r y d a

y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 3

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 9

o f

i n t e

r n e t

u s e r s

i n t h e U

K

T h a t s 5 1

o f

m o b i l e

p h o

n e

u s e r s i n

t h e U

K

I T A L Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 4 o f

m

a c t i v

e

r e t u

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 7

1

o f i n t e

r n e t


T h a

o

F R A N

C E

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 9

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y


p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 6 3

o f

i n t e

r n e t

u s e r s

i n F r a n c

e

T h

a t s 3 3

o f

m o b i l e

p h o

n e

u s e r s i n

F r a n c

e

S P A I N

E v e r y d

a y

E v e r y m

o n t h

p e o p

l e d a i l y

p e o p l e

d a i l y

o n m o b i l e

6 7

o f m

o n t h l y

a c t i v

e u s

e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p

l e m o n t h l y

o n m o b

i l e

T h a t s 5 8

o f i n t e

r n e t

u s e r s i n S p

a i n

T h a t s 3 2

o f m o b i l e

p h o n

e u s e r s

i n S p a i n

| 12



T U R K E Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e 7 4

o f m

o n t h l y


r e t u r n

d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

G E R M

A N Y

E v e r y d

a y

E v e r y m

o n t h

p e

o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 6

o f m o n

t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o

p l e m

o n t h l y

o n m

o b i l e

T h a t s

4 3

o f

i n t e

r n e t

u s e r s

i n G e r m a n y

T h a t s 2 7

o f m o b i l e

p h o n

e

i n G e

S W E D E N

E v

e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 8

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 5 7

o f

i n t e

r n e t

u s e r s

i n S w e

d e n

T h a t s 5 3

o f m o b i l e

p h o n

e u s e r s

i n S w e

d e n

I S R A E L

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

p e o p l e

m o n t h l y

p e o p l e

m o n

o n m o b i l

7




| 14| 14



Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











T U R K E Y

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e 7 4

o f m

o n t h l y


r e t u r n

d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

G E R M

A N Y

E v e r y d

a y

E v e r y m

o n t h

p e

o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 6

o f m o n

t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o

p l e m

o n t h l y

o n m

o b i l e

T h a t s

4 3

o f

i n t e

r n e t

u s e r s

i n G e r m a n y

T h a t s 2 7

o f m o b i l e

p h o n

e

i n G e

S W E D E N

E v

e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

7 8

o f m

o n t h l y

a c t i v

e u s e r s

r e t u

r n d a i l y

p e o p l e

m o n t h l y

p e o p l e

m o n t h l y

o n m o b i l e

T h a t s 5 7

o f

i n t e

r n e t

u s e r s

i n S w e

d e n

T h a t s 5 3

o f m o b i l e

p h o n

e u s e r s

i n S w e

d e n

I S R A E L

E v e r y d

a y

E v e r y m

o n t h

p e o p l e

d a i l y

p e o p l e

d a i l y

o n m o b i l e

p e o p l e

m o n t h l y

p e o p l e

m o n

o n m o b i l

7




| 14| 14



Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 14| 14



Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











Interview



















































Artwork by Ad



| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 16| 16



Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











Like

NewsVa English

Papa Francesco

13 March




| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 18

SUCCESS STORIES

GOALS

Build awareness



search traffic


increase in branded



Appliances Online

GOALS


Launch a product


population reached






Nestleacute Maggi




GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64












GOALS

Build awareness


RESULTS return on

ad spend

new customers

of UK online adult

population reached

GOALS

Launch an app





increase in revenue

per user




Pimms edjing



| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 20| 20























Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64































Interview


Artwork by



| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 22

APRIL MAY JUNE





| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













| 24




































to all of us







the company





Interview








| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64














| 26

GOLD AWARD

NIKE ACADEMY

Client NIKE

Agency AKQA






GOLD AWARD







THE BLUE AWARD

OREO DAILY TWIST

Client MONDELEZ

Agency DRAFTFCB












| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













| 28

SUCCESS STORIES


O2

GOALS






of web traffic

driven by Facebook


PrintKlub

GOALS



population reached




GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











GOALS








SAS

GOALS


RESULTS return on

media spend

leads generated

increase

in fans


Just Falafel




| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 30| 30

Like


Also pack mas

28 May










| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64

















| 34| 34

Music











in popularity










| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64














| 36





| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













| 38















to the internet




















































data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64



























data over time
















important levers













per megabyte

















out infrastructure







| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 40

GOALS

Build awareness




higher ROI than TV



GOALS

Build awareness



beyond TV


million

on mobile





SUCCESS STORIES



GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











GOALS


Build awareness


in Turkey reached

brandassociation

brand

awareness

brandfavourability

GOALS


Launch a product













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













1

2

3

4

5

SABINE LISICKI

MARION BARTOLI

MARIA SHARAPOVA

SERENA WILLIAMS

LAURA ROBSON


51MMENTIONS

66MCOMMENTS

172MLIKES







ANDY MURRAY

LIFTS THE TROPHY

THE MENS FINAL

GETS UNDERWAY

MURRAY THROUGH

TO THE FINAL

MURRAYS MIRACULOUS



BY SABINE LISICKI


1 ANDY MURRAY

2 RAFAEL NADAL

3 NOVAK DJOKOVIC

4 ROGER FEDERER

5 STEVE DARCIS

THE TOP 5

BRAND BUZZ

GLOBAL INTERACTIONS

DID YOU SEE THAT

PAGE PERFECT


1

2

3

4

5

NOVAK DJOKOVIC

31M FANS

+30k FANS (1)

ANDY MURRAY

15M FANS

+430k FANS (40)

SABINE LISICKI

290k FANS

+144k FANS (106)

WIMBLEDON

15M FANS


17k FANS

+36K FANS (26)




W I M B L

+140 +530+30



| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 44

Like




22 July


| 44





| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













| 46

TRAVEL

GETS REAL

| 46



























GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64












GER

GBRSCAND


2P

85 983104 ns


74 f TrpAv

3 Book


booking


95

94

0 1 9 3 5 8 7 1 -7 9 -2 4 9 3 4 gt gt gt gt gt gt


83 OF PEOPLE CHECK




4 EXPERIENCE









5 Reflect


1 Dream






can moregoing to a

seen famthere eve


music food





8 6 0 3 5 -5 2 9 5 8 -1 0

Jane Smith

12 minutes ago





FACEBOOK NEAR AND

NOW


LEAD THE WAY



| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 48

In July Facebook


Small and Medium


open the champagne














its goals









| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64

















| 52| 52













Interview

THEPREHISTORIC






| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













| 54

Interview


























along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64
















along the wayrdquo
























Artwork by Fernando



Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











Like

Marouane Fellaini


15 October


| 56





| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64













| 58

Interview

































Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











Partnerships





































| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 60

SUCCESS STORIES

GOALS

Drive awareness

Acquire new clients




GOALS












GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











GOALS


Drive app installs

RESULTS increase in

click-through-rate


decrease in

cost-per-install


GOALS









ebookers Trendyol




| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











| 62

S I D E 1

D E E Z E R

| 62



































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64











































Deezer at the end







Interview














FACEBOOK AND MOBILE

| 64| 64





















FACEBOOK AND MOBILE

| 64| 64









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