Before you start running Facebook Ads, it’s important for you to know what to share.This guide shares tips for

increasing your engagement!

Dr. Anissa Holmes www.deliveringwow.com www.deliveringwowhangout.com- Free Facebook Group!

The #1 Way to Build Engagement is to Share Your Culture…

These posts show us building stronger communities as well as having fun as a team. Our team created a video “Floss, Floss, Floss” as a cover to Rhianna’s “Work, Work, Work”.

Left Image: 3 shares, 147 likes, 2 comments /Promoted with Targeted Facebook AdRight Image: 18 shares, 73 likes, 10 comments /Organic Reach / Not Promoted

Patients and Future Patients LOVE Promotions…

People love to feel like they are “getting a deal”. You can use promotions to attract new patients during times when kids are out of school, when the office is “slow”, or in fact, any time. The amount that you are “discounting” is the marketing expense, and can be recovered even the same day that patients come in when they receive additional services—such as sealants and adult fluoride. Promotions also are great to reward people for following your page. WOW them, and they will not only become a lifelong patient, but they will become an internal referral and raving fan!!

Left Image: 1 share, 211 likes, 5 comments /Promoted with Targeted Facebook AdRight Image: 21 shares, 224 likes, 16 comments /Promoted with Targeted Facebook Ad

Show That You CARE…

Make giving back to the community a priority for your practice and share it on Facebook. People love to see others making a difference…

Left Image: 95 shares, 365 likes, 15 comments /Promoted with Targeted Facebook AdRight Image: 26 shares, 2.6K likes, 17 comments /Promoted with Targeted Facebook Ad

Share The Dentist or Team’s Accomplishments…Patients LOVE to not only see what their dentist is up to, but they love to share it…

This post was promoted with a Facebook ad targeting existing patients…

Results: 12 shares, 78 likes, 9 comments /Promoted with Targeted Facebook Ad

Ask Questions…Questions encourage communication and get people talking…

Results: 3 shares, 71 likes, 20 comments /Promoted with Targeted Facebook Ad

Use Video. Even Better…Use Facebook Live!Facebook gives priority to LIVE Video, and as a result, shows these posts in more people’s feeds.

TAKE SPECIAL NOTE of the REACH!!!! Only $10.00 was spent to promote these posts! Also notice that 3 of my 12 most engaging posts were from Facebook Live.

Left Image: 11K Views, 57 likes, 19 comments /Promoted with Targeted Facebook AdCenter Image: 9.8K Views,14 shares, 53 likes, 12 comments /Promoted with Targeted Facebook AdRight Image: 2.1K Views, 22 shares, 40 likes, 21 comments /Organic Reach / Not Promoted

Use Links to Your Website…and ENGAGEMENT and the SIZE of Your Audience Matters…Make sure to use Clicks to Websites Campaigns to send people to corresponding pages on your website which talk about similar topics to your posts. From your website, people can browse to your other webpages to get to know more about your practice.

Also, the more your page creates ENGAGEMENT, the more Facebook will reward you when you promote your posts through ads. Facebook sees your page as relevant and one which users want to engage with. As result, the AD gets seen by more people.

Also…

Size does matter.. the larger your audience, the less you will spend.

TAKE SPECIAL NOTE of the REACH!!!! Only $10.00 was spent to promote this post. It reached 27,915 people!

Again… The Size of Your Audience Determines Your Reach as Well as How Much You Spend…

This example shows that a similar campaign promoted on my Delivering WOW Facebook page, which at the time of this image, was less than 30 days old with 150 likes. My practice’s page has over 50,000 likes.

Here are the results:

• To promote a similar post, it cost me twice the ad spend to promote the Delivering WOW post vs. my practice’s post.

• It cost me $2.47 per post engagement for Delivering WOW vs $0.05 for my practice.• The Delivering WOW post reached 3,506 people versus 104,533 reached with my practice’s

post.

Once you invest in growing your audience…and you will be rewarded with new patients, and will spend less!!

What if you are just getting started? Here’s a BIG HACK…

Using Facebook Live is A HUGE way to create engagement as well as grow your fanbase!

This Facebook Live stream was done on my Delivering WOW Page. This is my NEW page. At the time of this image the page has 196 FANS.

Campaign: Facebook Live Video >Views Objective> Targeting by Interests

Results: 625 Video Views and 3 Likes Ad Spend: $10.00 $0.02 per Engagement! This is HUGE for ROI, even if only 1 viewer converts to a new patient!

To LEARN more strategies to grow your practice with Facebook, visit www.deliveringwowcourse.com.