PowerPoint Presentation

Facebook Marketingby Mari Smith1Whats Hot & Whats Not 2016 Mari Smith International, Inc. | marismith.com | @marismith

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Best reach & engagement+ Video ads+ Facebook LiveVideo in commentsIncrease daily video views?8Bn vs. Snapchat 10Bn!

VIDEO

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Which Type of Posts Get the Most Engagement for Brands?

Video = 3x links, 2x photos

Video Postson FacebookVideo is largely underutilized on Facebook. ~BufferVideo gets 3x engagementBUT, of 7 posts/wk:80% links19% photos3 seconds

Whats Not Hot

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Right rail adsFacebook testing removalNew Page design

Whats Not Hot

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Verified Pages (for now)Instant ArticlesFacebook Live

Branded Content

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Carousel Posts & Ads2 to 5 cards photos & videosDifferent URLsOrganic posts + ads

Carousel

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Target carousel ad with 10 cards

SummaryCreate better video adsStudy Snapchat!Design for sound offDevelop your Facebook Live planRegular show?Facebook MessengerEncourage PMInstall web widgetUse code & URL

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Cheers!44 2016 Mari Smith International, Inc.

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