FACEBOOK MARKETING

ByM.VINITH KUMAR

K.S.SRINATHSRIMAD ANDAVAN ARTS & SCIENCE

COLLEGE (AUTONOMOUS)TRICHY-5

Introduction:-Facebook is an online social networking service headquartered in Menlo Park, California. Its name comes from a colloquialism for the directory given to students at some American universities. Facebook was founded on February 4, 2004, by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities and later to their high-school students. Facebook now allows anyone who claims to be at least 13 years old worldwide to become a registered user of the website,

Facebook Stats Worldwide• #1 social network in the world (surpassing Google)

• As of May 2013 , face book has reached 1.1 billion users !

• In India there are 13 million FB users, they consist of 45 % of internet users In India.

• Worldwide, increase in FB users , by 26%

• 50% of all FB users log on to FB everyday

• Average time spent on FB , 20 minutes

Facebook Stats Worldwide continues……• 48% of FB users aged between 18-34 check their FB account as soon as

they wake up !!

• There are 82 million Face book users in India in which over 40% users are below 30-years of age.

• Almost equal no of female users to male users.

• On Thursday and Fridays , most active days of FB use

• 42% of marketing people claim that FB marketing is very important and has been beneficial for them.

• India to have 250 million FB users by 2015 !!!

“The goal isn’t to be good at Facebook – The goal is to be good at Business because of Facebook.”

– Jay Baer, author of Convince & Convert, one of the planet's most popular Social media blogs

Marketing Funnel

AWARENESS

CONSIDERATION

CONVERSION

LOYALTY Targeting with Custom Audiences

Page Post Ads & Sponsored Stories

Targeting with Custom Audiences

Facebook Exchange

Page Post AdsFacebook Offer

The Logout ExperienceReach & Target BlocksPage Post Ads & Sponsored Stories

Role of Facebook marketing:-

Facebook marketing is hyper targeted.Facebook marketing is affordable.Facebook marketing is completely measureable.Facebook marketing is easily satisfied.

Facebook Fact:

199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds).

This means that almost nobody is coming back to your fan page after they visit it the first time.

$1.5 dollars for the product owners for One like from Facebook users

It’s really a popularity contest

So how do you become popular?

Whizbang 4c’s• Clarity

• Consistency

• Creativity

• Commitment

1. Clarity• Clear budget

• Clear objective

- Create awareness- Increase sales- Market research- Customer service- Drive traffic to website- Build your customer data list- Optimize other marketing efforts

1. Clarity• Clear Facebook strategy

– Who is your target audience?

– What do you want them to do?

– How will you know that it is working?• Fans• Web traffic (Google analytics)• Sales• Impressions• SMOR, Facebook insights,

people browser, social baker

2. Consistency• Consistent brand image

• Consistent brand personality

• Consistent posting presence

3. Creativity• Creativity with your content

• Events• Videos• Photos• Import blog• Add custom content• Third party articles• Testimonials• Create experiences, MOTM, Expert

Fridays• Follow 80/20 rule

3. Creativity• Creativity with your content

– Ecommerce

3. Creativity• Creativity with your content

– Promotion (contests, coupons and sweepstakes via wildfire)

– Facebook deals (NEW!)

3. Creativity• Creativity with promoting your page

– Invite your contacts

3. Creativity• Creativity with promoting your page.

• Give people lots of ways to like you• Open graph/Social plugins• Facebook Send button (NEW!)

3. Creativity• Why you should like the like button?

- "Likers" are more active, clicking on 5.3 times more links to external sites than the typical Facebook user.

- More than 250 million people engage with Facebook on external websites through the Like button or other social tools.

- 18 of the top 25 U.S. retail sites, as ranked by comScore, use Facebook.

4. Commitment• Commitment to Facebook success

– Posting regularly– Engaging authentically– Measuring often– Making adjustments– Rinse and repeat

Top ten India’s marketing pages:-BRAND FB LIKES TALKING ABOUT THIS %PEPSI 2,80,00,000 1,85,000 0.64

VODAFONE ZOOZOOS 1,60,00,000 2,40,000 1.5TATA DOCOMO 1,40,00,000 32,000 0.25

NESCAFE 1,40,00,000 3,40,000 2.5NOKIA 95,00,000 1,90,000 2

SAMSUNG MOBILE 90,00,000 2,30,000 2.5FASTRACK 80,00,000 89,000 1.1CADBURY 77,00,000 2,17,000 2.81

NISSAN AUTO 75,00,000 2,25,000 3CORNETTO 75,00,000 29,000 0.4

Conclusion:-Through a series of simple social actions, such as liking your business’ Facebook page to your event, people can quickly interact with your Business, without ever leaving their current page. When this happens, a user sees a friend’s name in your ad, giving the ad a personal recommendation. they are 68% more likely to remember the ad and twice as likely to remember the brand.

Thank You!