facebook marketing
Post on 20-Sep-2014
5 views
DESCRIPTION
TRANSCRIPT
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
• What is Facebook Marketing?• Benefits of Facebook
Marketing?• How to make a successful
Facebook Marketing Campaign in Vietnam?
Content
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Facebook Marketing is a Social Media Marketing working only on Facebook – The biggest Social Network in the world. Three usual kinds of Facebook Marketing:• Sponsored Story• Facebook Fan page• Facebook Ads
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Sponsored Story
(Facebook, Year)
For futher information about Facebook Sponsored Story Pleases visit Reference list!
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Fan Page
(Facebook, Year)
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Facebook Ads
(Facebook, Year)
For futher information about Facebook AdsPleases visit Reference list!
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
1. Branding and Free AdvertisingWith its over 600 million members worldwide, Facebook is a great way to generate brand awareness.Free advertising occurs when your fans will “like” your page and recommend them to their friends.2. Customer InteractionFacebook is a good medium to interact with your customers. You can communicate promotions, events and contests. You can ask for ideas from them on how you can improve your products or services.3. NetworkingFacebook was indeed created to build networks of people. You can search for people or businesses in the Facebook platform that are involved in your industry and become a fan of a page or profile. By being connected to them you increase your visibility to your target customers.
Benefits of Facebook Marketing
FACEBOOK MARKETING CAMPAIGN4. Drive web traffic and Lead generationFacebook will serve as a gateway that will lead to your website. With the recent updates in the Facebook system, websites can now be linked to Facebook profiles and pages.Facebook can be used as a potential lead generation tool. You can review your fans profile and find future prospects to aid in lead qualifying process.5. Reputation ManagementFans can post anything they want and thereby the possibility of a destructive comment is high. Or sometimes some people may be against the organization and will cite a campaign attacking and destroying your brand’s reputation. Facebook, as an interactive media can be used for reputation management by answering back to that bad publicity and clarifying some misguided information. This task is done by a Facebook marketing virtual assistant that can protect your company’s reputation.
(www.VirtualAssistant.Org, 2011)
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Why you should choose facebook for your
marketing campaign?
FACEBOOK MARKETING CAMPAIGN
(Digital Surgeons, 2010)
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
(Comscore, 2011)
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
How to make a successful Facebook Marketing
Campaign in Vietnam?
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Facebook Page
Facebook Pages are a free product for
organizations, public figures, businesses,
and brands to express
themselves and communicate with people
on Facebook.
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Creating game
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGNInviting users
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN
Hiring Facebook Agencies(E.g., RMC)
Reference list1. Facebook, (Year). PremiumAndMarketplace[pdf] Available at <https://
www.facebook.com/ads/stories/PremiumAndMarketplace.pdf> [Accessed 2 January 2012].
2. Facebook, (Year). Pages_GettingStartedGuide [pdf] Available at<http://ads.ak.facebook.com/ads/FacebookAds/Pages_GettingStartedGuide.pdf> [Accessed 2 January 2012].
3. Facebook, (Year). Getting_Started_Guide[pdf] Available at<http://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf> [Accessed 2 January 2012].
4. www.VirtualAssistant.Org, 2011. The 5 Benefits of Facebook Marketing Virtual Assistant, http://virtualassistantinc.wordpress.com/, [online](Posted on May 19, 2011) Available at: http://virtualassistantinc.wordpress.com/2011/05/19/the-5-benefits-of-facebook-marketing-2/ [Accessed 28 December 2011].
FACEBOOK MARKETING CAMPAIGN
Reference list5. Digital Surgeons, 2010. Facebook vs twitter infographic. Digital Surgeons, [online]. Available at: <http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/>.
[Accessed 20 December 2011].
6. Comscore, 2011. Infographic: Facebook vs Myspace. Comscore,[online] (Post on June 24, 2011). Available at <http://www.comscoredatamine.com/2011/06/infographic-myspace-vs-facebook/>.
[Accessed 20 December 2011].
7. Facebook, (Year). Available at <https://www.facebook.com/marketing> [Accessed 2 January 2012].
FACEBOOK MARKETING CAMPAIGN
Made by https://www.facebook.com/ledaihongquan
Made by https://www.facebook.com/ledaihongquan
FACEBOOK MARKETING CAMPAIGN