facebook for your business

Maura Neill, ABR, CRS, REALTOR®Cherokee County Chamber of Commerce

August 31, 2011

…use Facebook currently for work? …use Facebook for personal use (i.e., you

have a personal Facebook profile page)? …have other Social Media channels (Twitter

account, Pinterest boards, YouTube channel, etc.)? …wouldn’t really know Social Media if it

jumped out and bit you?

Maura Neill Facebook For Your Business

1. Go to www.Facebook.com/pages (you must set up or have a personal profile already

2. Click on:3. Choose what type of page:

◦ Company Organization or Institution Local Business or Place

◦ Choose a business category, fill in the location info, check box“I agree to terms” and then “Get Started”

4. Follow easy step-by-step instructions


http://www.facebook.com/pages

Profile photo – photo of you or your logo?◦ Which should you choose?◦ Advantages of each


Likes! What’s your page without friends?◦ Share with your Facebook friends◦ Share with your client sphere even if you’re not

Facebook friends


Location address and hours of operation – why?


Add the “Like” button to your website to link your Facebook Business Page to your site:

https://developers.facebook.com/docs/reference/plugins/like/


Integrate your page with your website: links to blog posts, website pages, etc.

https://developers.facebook.com/docs/reference/plugins/like/

Where else can you publicize your Facebook Business Page?

How can you attract “Likes” and readers?

Who can be your raving fans?


Image credit: “5 Ways to Cultivate an Active Social Network”by IntersectionConsulting on Flickr.com


Image credit: “The Five Underlying Dynamics of Social Technologies” by Gauravonomics on Flickr.com


Do something different. Don’t worry if others follow suit – they won’t do it the same as you do anyway.

Do acknowledge that there’s more to your life – and your clients’ lives – than your field and there are better ways to connect.

Do realize that your Facebook page can’t do it all.


Image: bulletin board by rallenhill on Flickr.com


What to post?◦ Articles◦ News◦ Topics for discussion◦ Bulletins and warnings◦ Photos and videos*

Most useful with: information with more “shelf life”◦ less immediate in nature◦ use the 80/20 rule


• Who are you trying to reach?• What do you want to tell them?• Why do you want to communicate with them?• How will you do it? How often? How much time

can you invest?

Image: I have a plan (187/365) by reallyboring on Flickr.com


How can you help?

◦Providing insight and advice◦Establish yourself as the expert in your field◦Answering consumers’ concerns◦Joining in the conversation – about your

brand, your neighborhood, your community, yourself

◦Promoting others◦Creating a community


Who will run your Social Media campaign? How much time will you spend on Social Media? Take stock of your resources:

◦ High school or college students interested in volunteering – kids, grandkids, local members of the community

◦ Interns from local high school or college◦ Tech-savvy employees you may not even know you have


• You’ll learn more by doing• You’ll learn from watching and

interacting with others• You’ll learn from your

mistakes (as scary as that sounds)

• You’ll learn from your fans and followers – social media is friendly and helpful

Image: dive by easylocum on Flickr.com


• It’s not self-promotion. It’s not self-promotion. It’s not self-promotion. It’s not self-promotion.

• Be responsive to inquiries, compliments, complaints, messages, etc. Just RESPOND.

• Be relatable.• Be present.• Be professional.• Be helpful.


www.slideshare.net/MauraNeill1

Image: Coumputer mouse, mousepad, hand by Si1very on Flickr.com


http://www.slideshare.net/MauraNeill1

Maura Neill, CRS, REALTOR, MA

770.355.3438 (mobile)[email protected] (email)

@MauraNeill OR @365Atlanta (twitter)www.mauraneill.comwww.365Atlanta.com

www.facebook.com/mauraneill

http://www.mauraneill.com/

facebook for your business

Technology