facebook for irish charities
DESCRIPTION
Training presentation for half-day Facebook workshop in Ireland.TRANSCRIPT
FACEBOOKHalf-day workshop
1.Introduction: Why do we use Facebook?
2.The difference between a Facebook "page, "group“, "profile" and "Facebook Causes": How to choose the best one for you.
3.Creating Facebook Pages: Set-up, adding content, raising awareness.
4.How to customise your Facebook Page with Apps and custom tabs.
5.Sharing your Page on other websites or blogs with Facebook Badges.
6.Measuring success with Facebook insights.
7.An introduction to Facebook Advertising.
8.Close & questions.
LINKEDIN: 400,000 TWITTER: Around 150,000FACEBOOK...
Social Media in Ireland...
Social Media Monitor - Ireland
FIVE
Why do charities have to be amazing at Social Media?
“Facebook and Twitter have made giving to charity something to share, not to be done anonymously. Charities have to be brilliant on the internet. Part of the experience is people can see that you are giving. You give because other friends of yours have given.“ Steve Moore
Good examples
• http://mashable.com/2010/12/03/cartoons-facebook-end-violence/
• • http://mashable.com/2010/10/06/i-like-it-on-
facebook/• • http://mashable.com/2010/01/07/bra-color-f
acebook-status/• • http://mashable.com/2009/05/11/target-bull
seye-gives/
Starting with Facebook
• Sign up for a personal account• Find your friends, or similar
organisations and look at what they are doing
• Join some groups• Search with keywords relating to
your interests or areas of expertise• Start contributing and creating
WARNING – LOTS OF TEXT!
Pages vs. Groups: How to know which to use• There are a number of factors you need to consider when choosing which is right
for your project, a Page, a group or a cause.
Personal vs. Professional:• Due to their security features, and size limitations (only groups under 5,000
members can send email blasts), Facebook Groups are set up for more personal interaction. Groups are also directly connected to the people who administer them, meaning that activities that go on there could reflect on you personally. Pages, on the other hand, don’t list the names of administrators, and are thought of as a person, almost like a corporate entity is considered a ‘person’ under the law.
• Facebook considers groups to be an extension of your personal actions. When you post something as a group administrator, it appears to be coming from you and is attached to your personal profile. Alternately, Pages can create content that comes from the Page itself, so that content doesn’t have to be linked to you personally.
• Update: Also one key difference is that Pages are indexed by external search engines such as Google, just like a public profile while Groups are not.
Setting up a page
• http://www.slideshare.net/JustGiving/charity-guide-to-facebook-fan-page-4959296
Getting the most out of pages
• You have to have a profile in order to setup a page• Include a photo, description and additional info
(think keywords)• Update often by posting to the wall• Add photos, video if appropriate• Use the Notes like a blog• Link to relevant content (doesn’t have to be just
your content)• Send an invite to all your friends to “Like” your
page
Interaction is key
Write for the “Like”Ask questions to encourage commentsInteract with fans - if they comment, write backPost frequent updatesManage your own feedTop News vs Most Recent
Managing and monitoring...
Managing and monitoring Facebook: Getting tagged
Setup alerts so you know when you’ve been tagged and you can remove if necessary
Friend requests
Ground rules – write the rules of engagement on your site
Facebook as a tool for gathering/research
Facebook search tipsBasic searchFilter your searchCheck friends for contactsDon’t forget to search groups/pagesSearch Facebook via Google
(sometimes more successful)
Apps and Tabs (back to pres)
21ammado Giving App on facebookJan 2011
Go to where your donors are!
600 million people on Facebook
Think you are raising money on Facebook??
Directing donors from your Facebook page out to a donation form on your website is NOT raising money on Facebook or leveraging the viral power of Facebook
22ammado Giving App on facebookJan 2011
Think again!
To date:
... only US-based/Canadian nonprofits could raise money directly on Facebook through “Causes”, only in US$
...every nonprofit accepting donations on ammado can download the ammado Giving App for free and tap into Facebook’s enormous potential donor base!
76 currencies, 30+ payment methods - revolutionary!
23ammado Giving App on facebookJan 2011
Now:
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• Go to www.facebook.com/givenow
• Click the ‘Add to my Page’ link on the left
• Choose your page and click ‘Add to Page’ button
• The App will be added to your nonprofit page with the donation feature activated on the spot.
Ammado Giving App on facebookJan 2011
1
2
3
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Add the “ammado Giving App” to your nonprofit Facebook page to receive donations
Each Facebook user has on average 130 friends connected to her/him on Facebook
Every time a donation is made through the ammado Giving App, the donor’s friends can see that their friend has made a donation and are being prompted to do the same.
• Just imagine...every single donation prompts another 130 donations and another 130 donations and another...
25Ammado Giving App on facebookJan 2011
The “ammado Giving App” makes Facebook an incredibly powerful tool for viral online fundraising
26Ammado Giving App on facebookJan 2011
The viral power...
27Ammado Giving App on facebookJan 2011
...of the ammado Giving App
Even if you don’t have a Facebook page – as long as you can accept donations on ammado, simply email your supporters the link www.facebook.com/givenowand ask them to add the app to their Facebook profiles making you their chosen beneficiary.
Thousands have already downloaded the app. Don’t miss out on the chance to fully leverage the viral nature of the Internet and the power of Word of Mouth – fundraising at its best!
www.facebook.com/givenow
28Ammado Giving App on facebookJan 2011
The “ammado Giving App” makes Facebook an incredibly powerful tool for viral online fundraising
Measuring success (Gert)
• Facebook Insights, advertising and promotion
FACEBOOK ADSa beginner’s guide
FACEBOOK ADS
FACEBOOK ADS
• Bid-based advertising
• Two options: - Pay for Impressions (CPM)- Pay for Clicks (CPC)
FACEBOOK ADS
Channel Facebook Ads Google Adwords
Contextual No Yes
Audience Closed network Open
Keywords No Yes
Geographic targeting
Yes Yes
Demographics Yes No
FACEBOOK ADSBe part of our community and
LIKE our page:www.facebook.com/
TheWheelIreland
